Pallet growth playbook

Pick the one current promise (time to live and the pilot or pay-for-results terms), rewrite it on the homepage, solutions, use-case and the 20 TMS pages, retire the CoPallet naming where the product has moved on, and remove /index-old from the site and sitemap with a redirect.

Enterprise buyers who have "sat through three failed automation pilots" read the terms closely. One clear, consistent offer is easier to trust and easier for the new international sellers to repeat.

[ ] One time-to-live number, stated the same way everywhere
[ ] One pilot or pay-for-results offer, with the same terms
[ ] Current product names (Agents, Atlas, Forge, Memory) only
[ ] No "Try risk-free for 30 days" unless that is the current offer
[ ] /index-old removed from the sitemap and redirected
[ ] Customer numbers match the story pages
[ ] Sales deck and translated pages updated

• A shorter claim is broken in a deal

  State the median and the range ("most customers live in 45–60 days").

• Your websiteHomepage: "AI systems that run physical operations"; stories: Lineage (2 million tasks at >99% accuracy), Mallory Alexander (tripled shipments per operator), STG Logistics (60% time savings automating order entry), Prism Logistix (operating margins up 10% across 400 customers); products Agents, Atlas, Forge, Memory and Intelligence; "Custom agents, live in six weeks"; "Guaranteed ROI: Start with a proof of concept, and pay for what the agents deliver, not seats or licenses."Source
• Your websiteOlder pages still live: /use-cases sells "CoPallet" with "Try risk-free for 30 days"; 20 quoting pages, one per TMS (McLeod, Turvo, CargoWise, Blue Yonder, Infios MercuryGate, Rose Rocket and others), each with "Try risk-free for 30 days" and "10x faster time to quote, 32% more spot quotes won"; /index-old ("100+ supply chain leaders") is in the sitemap. The brokerage page says "45 days to live deployment", the Lineage story "49 days", the homepage "six weeks".Source
• HiringOffice of the CEO - Business Value Creation (works with founder and CEO Sushanth Raman): owns the value case for strategic accounts ("what the deployment is worth, whether it delivered, and what happens next commercially"); models that hold up "when a CFO changes a driver"; grows won accounts so "a six-month engagement becomes a multi-year partnership"; the buyers are freight brokers, 3PLs and carriers with messy TMS and ERP data and "operators who've sat through three failed automation pilots".Source
• HiringGTM Strategy: Products and Markets (works with Head of Marketing Jason Feng): positioning and messaging, product launches, sales enablement (competitive positioning, demo narratives, objection handling), ABM and outbound experiments, analysis of sales calls and pipeline, and customer case studies and proof points for enterprise sales.Source

Publish one English page for international buyers: Lineage's international expansion, the regions served, data handling and GDPR, the languages the team works in and a regional booking link. Fix the swapped job descriptions the same day.

An executive in Rotterdam or Osaka who gets an email from a new Pallet seller will check the website first. A page that shows Pallet works outside the US makes the first meeting easier to book.

• Too little non-US proof

  Lead with the US scale and say plainly which regions are new.

• HiringInternational sales, all first hires and remote until offices open: Directors of Sales for French-, German-, Portuguese- and Spanish-speaking Europe (London or Zurich), an Enterprise AE in London, a Director of Sales in Dubai, and Sales Directors in Tokyo and Seoul (Tokyo: ~75% travel, the largest logistics providers in Japan, "an entirely new category"). The EMEA roles run structured pilots with measurable ROI and self-source at least 30% of pipeline. The London Enterprise AE post describes "our first Director of Sales in EMEA", while the French-speaking Director post describes "our first Enterprise Account Executives in EMEA".Source
• Your websiteLineage story: the world's largest temperature-controlled warehouse and logistics operator (480+ facilities); about 2 million AI runs a year at 99% average accuracy across inbound receiving, freight forwarding and warehouse order management; 49 days to a live agent; "Lineage is expanding Pallet across its US and international sites in 2026".Source
• programmable.infoSite scan of pallet.com: 83 URLs (use-cases 22, blog 21, solutions 14, labs 6, customers 5) and no pages in any language other than English; DMARC policy "none"; Mozilla Observatory C (50/100); mobile LCP p75 1,279 ms, 68% slower than a year earlier; Google's knowledge graph entity for "Pallet" is a different company, the Everett, Washington shelter maker.Source

Write the Mallory value case as a one-page method (inputs, drivers, before and after, how enterprise value was calculated) and a blank template sellers fill in during discovery, with the customer's own numbers.

Logistics CFOs buy margin and capacity, not AI. A value case built from a peer's numbers is the strongest answer to "we tried automation before".

• Numbers seen as inflated

  Show the method and let the customer change every driver.

• Your websiteMallory Alexander story: "$18M enterprise value created", 3x imports per operator, 100% accuracy on ISF filings and letters of credit; the CEO's plan is to grow from $250M to $1B.Source
• HiringOffice of the CEO - Business Value Creation (works with founder and CEO Sushanth Raman): owns the value case for strategic accounts ("what the deployment is worth, whether it delivered, and what happens next commercially"); models that hold up "when a CFO changes a driver"; grows won accounts so "a six-month engagement becomes a multi-year partnership"; the buyers are freight brokers, 3PLs and carriers with messy TMS and ERP data and "operators who've sat through three failed automation pilots".Source
• Your websiteHomepage: "AI systems that run physical operations"; stories: Lineage (2 million tasks at >99% accuracy), Mallory Alexander (tripled shipments per operator), STG Logistics (60% time savings automating order entry), Prism Logistix (operating margins up 10% across 400 customers); products Agents, Atlas, Forge, Memory and Intelligence; "Custom agents, live in six weeks"; "Guaranteed ROI: Start with a proof of concept, and pay for what the agents deliver, not seats or licenses."Source

For each program: a target account list agreed with sales, invitations from the account owner, a Salesforce campaign, notes logged the same night, a personal follow-up within 48 hours and a pipeline review 30 days later.

Executive dinners are where logistics operators decide whom to trust, but only follow-up turns them into pilots. A simple rule makes three programs a week measurable.

• Sellers skip the follow-up

  Make it a task assigned before the event.

• HiringField Marketing Manager (San Francisco, ~25% travel): runs "up to three field programs per week": conferences, executive dinners, customer roundtables and targeted field campaigns, with pre- and post-event outreach and measurement against pipeline; wants someone excited by "unconventional, guerrilla, and sometimes absurd marketing ideas".Source
• Your websiteEvents page: Atlanta dinner (October 8), Dallas roundtable (July 22), Chicago and Philadelphia dinners, a FIFA World Cup quarterfinal suite in Miami (July 11), SMC3 Connections (June 28–July 1), IANA Intermodal Expo booth #1517 (September 14–16) and Zero100 Live EU in London (September 6–8).Source
• HiringFounding Growth Lead (San Francisco or New York): "Pallet has proven that some of the world's largest logistics companies will buy and deploy our technology. Now we're building the marketing engine that will help us reach the next hundred." Owns paid, email, website conversion, content distribution, ABM, SEO and AEO, plus attribution, lead routing, segmentation, website tracking and funnel reporting; manages agencies and contractors.Source

Add Organization structured data with the logo, founders, funding, address and sameAs links (LinkedIn, Crunchbase, X), use one descriptor everywhere ("Pallet, the AI platform for logistics"), and keep it consistent on profiles and press releases. Then claim or suggest edits to the knowledge panel when one appears.

Clear entity signals help both search engines and AI assistants tell the two companies apart, which matters as Pallet's press and international profile grow.

• Slow to change

  Consistency over months is what moves it; keep the descriptor fixed.

• programmable.infoSite scan of pallet.com: 83 URLs (use-cases 22, blog 21, solutions 14, labs 6, customers 5) and no pages in any language other than English; DMARC policy "none"; Mozilla Observatory C (50/100); mobile LCP p75 1,279 ms, 68% slower than a year earlier; Google's knowledge graph entity for "Pallet" is a different company, the Everett, Washington shelter maker.Source
• Your websiteCompany page: "Pallet builds AI systems that run physical operations across manufacturing, distribution, and retail"; "Two-thirds of operations teams still run on spreadsheets and tribal knowledge"; offices in SF and NY. Job posts: "$50M raised" from General Catalyst, Bessemer and Bain Capital Ventures, "700% revenue growth" in under two years. Industry pages exist for manufacturers, distributors, retail, aerospace, automotive, food and beverage, high tech and pharma.Source
• Your websiteSeries B post (May 27, 2025): $27M led by General Catalyst, seven months after a $21M Series A; "$1T of supply chain spend globally goes to administrative back office work".Source

Write a one-page "why automation pilots fail in freight" brief built on Memory-Bench, a three-slide version for discovery calls, and a LinkedIn series from the authors. Add it to the objection handling guide.

The objection is the main reason enterprise deals stall. Research that explains the failure, rather than a claim, makes Pallet the credible exception.

• Benchmark seen as self-serving

  Publish the method and invite others to run it.

• Your websitePallet Labs: Memory-Bench (September 2026) measures its memory layer on 44 agentic freight tasks, lifting first-try accuracy from 22% to 62% across seven frontier models; a cost-to-serve series on what moves freight rates; a post on fine-tuning its first production model.Source
• HiringOffice of the CEO - Business Value Creation (works with founder and CEO Sushanth Raman): owns the value case for strategic accounts ("what the deployment is worth, whether it delivered, and what happens next commercially"); models that hold up "when a CFO changes a driver"; grows won accounts so "a six-month engagement becomes a multi-year partnership"; the buyers are freight brokers, 3PLs and carriers with messy TMS and ERP data and "operators who've sat through three failed automation pilots".Source
• HiringGTM Strategy: Products and Markets (works with Head of Marketing Jason Feng): positioning and messaging, product launches, sales enablement (competitive positioning, demo narratives, objection handling), ABM and outbound experiments, analysis of sales calls and pipeline, and customer case studies and proof points for enterprise sales.Source

Use the same template for the next three workflows (load entry, track and trace, settlement and audit) across the top ten TMSs, with current product names and the one promise, and link each from the TMS hub.

Pages that match "[workflow] in [our TMS]" capture buyers with a specific problem and a specific system, and answer engines quote them. The pattern already exists, so it scales cheaply.

• Thin, repetitive pages

  Each page needs TMS-specific steps and screenshots.

• Your websiteOlder pages still live: /use-cases sells "CoPallet" with "Try risk-free for 30 days"; 20 quoting pages, one per TMS (McLeod, Turvo, CargoWise, Blue Yonder, Infios MercuryGate, Rose Rocket and others), each with "Try risk-free for 30 days" and "10x faster time to quote, 32% more spot quotes won"; /index-old ("100+ supply chain leaders") is in the sitemap. The brokerage page says "45 days to live deployment", the Lineage story "49 days", the homepage "six weeks".Source
• HiringFounding Growth Lead (San Francisco or New York): "Pallet has proven that some of the world's largest logistics companies will buy and deploy our technology. Now we're building the marketing engine that will help us reach the next hundred." Owns paid, email, website conversion, content distribution, ABM, SEO and AEO, plus attribution, lead routing, segmentation, website tracking and funnel reporting; manages agencies and contractors.Source
• programmable.infoSite scan of pallet.com: 83 URLs (use-cases 22, blog 21, solutions 14, labs 6, customers 5) and no pages in any language other than English; DMARC policy "none"; Mozilla Observatory C (50/100); mobile LCP p75 1,279 ms, 68% slower than a year earlier; Google's knowledge graph entity for "Pallet" is a different company, the Everett, Washington shelter maker.Source

Build the list of 100 target enterprises (brokerages, forwarders, carriers, 3PLs) with the Head of Sales, assign each an owner, a peer story (Lineage, Mallory Alexander, STG, Prism), LinkedIn ads to their operations leaders, a direct-mail piece and invitations to the nearest dinner.

In a market of a few hundred large operators, account focus beats broad demand generation, and every touch can reference a peer they know.

• Ads reach the wrong people

  Target by title and account; cut audiences that don't engage.

• HiringFounding Growth Lead (San Francisco or New York): "Pallet has proven that some of the world's largest logistics companies will buy and deploy our technology. Now we're building the marketing engine that will help us reach the next hundred." Owns paid, email, website conversion, content distribution, ABM, SEO and AEO, plus attribution, lead routing, segmentation, website tracking and funnel reporting; manages agencies and contractors.Source
• Your websiteHomepage: "AI systems that run physical operations"; stories: Lineage (2 million tasks at >99% accuracy), Mallory Alexander (tripled shipments per operator), STG Logistics (60% time savings automating order entry), Prism Logistix (operating margins up 10% across 400 customers); products Agents, Atlas, Forge, Memory and Intelligence; "Custom agents, live in six weeks"; "Guaranteed ROI: Start with a proof of concept, and pay for what the agents deliver, not seats or licenses."Source
• Your websiteEvents page: Atlanta dinner (October 8), Dallas roundtable (July 22), Chicago and Philadelphia dinners, a FIFA World Cup quarterfinal suite in Miami (July 11), SMC3 Connections (June 28–July 1), IANA Intermodal Expo booth #1517 (September 14–16) and Zero100 Live EU in London (September 6–8).Source

Translate the homepage, the brokerage, forwarder and warehouse pages, two customer stories and the value-case template into each language, with local reviewers, and add hreflang. Start with Japanese and German.

Sellers can't educate a market about "an entirely new category" in a language it doesn't read on the website. Localized pages also make the seller's outbound credible.

• Translations drift from the English pages

  Update all languages when the English page changes.

• HiringInternational sales, all first hires and remote until offices open: Directors of Sales for French-, German-, Portuguese- and Spanish-speaking Europe (London or Zurich), an Enterprise AE in London, a Director of Sales in Dubai, and Sales Directors in Tokyo and Seoul (Tokyo: ~75% travel, the largest logistics providers in Japan, "an entirely new category"). The EMEA roles run structured pilots with measurable ROI and self-source at least 30% of pipeline. The London Enterprise AE post describes "our first Director of Sales in EMEA", while the French-speaking Director post describes "our first Enterprise Account Executives in EMEA".Source
• programmable.infoSite scan of pallet.com: 83 URLs (use-cases 22, blog 21, solutions 14, labs 6, customers 5) and no pages in any language other than English; DMARC policy "none"; Mozilla Observatory C (50/100); mobile LCP p75 1,279 ms, 68% slower than a year earlier; Google's knowledge graph entity for "Pallet" is a different company, the Everett, Washington shelter maker.Source
• Your websiteLineage story: the world's largest temperature-controlled warehouse and logistics operator (480+ facilities); about 2 million AI runs a year at 99% average accuracy across inbound receiving, freight forwarding and warehouse order management; 49 days to a live agent; "Lineage is expanding Pallet across its US and international sites in 2026".Source

With attendee permission and no names, capture the top problems and numbers from each roundtable, combine them with Pallet's own task data, and publish a twice-yearly "state of the logistics back office" report that is presented at the next dinners.

It gives roundtables a reason to exist beyond hospitality, gives the Growth Lead gated content, and makes Pallet the voice of operators' problems.

• Attendees won't share numbers

  Ask for ranges and keep everything anonymous.

• Your websiteEvents page: Atlanta dinner (October 8), Dallas roundtable (July 22), Chicago and Philadelphia dinners, a FIFA World Cup quarterfinal suite in Miami (July 11), SMC3 Connections (June 28–July 1), IANA Intermodal Expo booth #1517 (September 14–16) and Zero100 Live EU in London (September 6–8).Source
• HiringField Marketing Manager (San Francisco, ~25% travel): runs "up to three field programs per week": conferences, executive dinners, customer roundtables and targeted field campaigns, with pre- and post-event outreach and measurement against pipeline; wants someone excited by "unconventional, guerrilla, and sometimes absurd marketing ideas".Source
• Your websiteCompany page: "Pallet builds AI systems that run physical operations across manufacturing, distribution, and retail"; "Two-thirds of operations teams still run on spreadsheets and tribal knowledge"; offices in SF and NY. Job posts: "$50M raised" from General Catalyst, Bessemer and Bain Capital Ventures, "700% revenue growth" in under two years. Industry pages exist for manufacturers, distributors, retail, aerospace, automotive, food and beverage, high tech and pharma.Source

Publish a standard pilot: scope (one workflow, one business unit), duration, the three success metrics, the value case, who does what, and what happens on success (pricing and rollout). Sign a one-page pilot agreement before kickoff.

A fixed format shortens sales cycles, avoids endless pilots, and lets new international sellers sell the same thing.

• Customers want custom pilots

  Allow one custom metric, keep the rest fixed.

• HiringDelivery and pipeline roles: a Deployment Strategist owns enterprise deployments end to end as Pallet "scales into larger, more complex enterprise and mid-market customers" ("You won't inherit a playbook"); an Enterprise Sales Engineer (remote); two SDRs in New York working with a Head of Sales Development (ex-Verkada and Rippling); a Software Engineer, Agent Delivery.Source
• HiringInternational sales, all first hires and remote until offices open: Directors of Sales for French-, German-, Portuguese- and Spanish-speaking Europe (London or Zurich), an Enterprise AE in London, a Director of Sales in Dubai, and Sales Directors in Tokyo and Seoul (Tokyo: ~75% travel, the largest logistics providers in Japan, "an entirely new category"). The EMEA roles run structured pilots with measurable ROI and self-source at least 30% of pipeline. The London Enterprise AE post describes "our first Director of Sales in EMEA", while the French-speaking Director post describes "our first Enterprise Account Executives in EMEA".Source
• Your websiteHomepage: "AI systems that run physical operations"; stories: Lineage (2 million tasks at >99% accuracy), Mallory Alexander (tripled shipments per operator), STG Logistics (60% time savings automating order entry), Prism Logistix (operating margins up 10% across 400 customers); products Agents, Atlas, Forge, Memory and Intelligence; "Custom agents, live in six weeks"; "Guaranteed ROI: Start with a proof of concept, and pay for what the agents deliver, not seats or licenses."Source
• HiringOffice of the CEO - Business Value Creation (works with founder and CEO Sushanth Raman): owns the value case for strategic accounts ("what the deployment is worth, whether it delivered, and what happens next commercially"); models that hold up "when a CFO changes a driver"; grows won accounts so "a six-month engagement becomes a multi-year partnership"; the buyers are freight brokers, 3PLs and carriers with messy TMS and ERP data and "operators who've sat through three failed automation pilots".Source

For each account, map workflows automated, workflows remaining and their value, and present a next-tranche proposal in each quarterly review with the realized value so far.

Expansion inside a customer that has already trusted Pallet with operations is faster than a new logo, and it is how "a six-month engagement becomes a multi-year partnership".

• Customers slow down after the first rollout

  Tie each proposal to a measured result from the first.

• Your websiteLineage story: the world's largest temperature-controlled warehouse and logistics operator (480+ facilities); about 2 million AI runs a year at 99% average accuracy across inbound receiving, freight forwarding and warehouse order management; 49 days to a live agent; "Lineage is expanding Pallet across its US and international sites in 2026".Source
• HiringOffice of the CEO - Business Value Creation (works with founder and CEO Sushanth Raman): owns the value case for strategic accounts ("what the deployment is worth, whether it delivered, and what happens next commercially"); models that hold up "when a CFO changes a driver"; grows won accounts so "a six-month engagement becomes a multi-year partnership"; the buyers are freight brokers, 3PLs and carriers with messy TMS and ERP data and "operators who've sat through three failed automation pilots".Source
• Your websiteMallory Alexander story: "$18M enterprise value created", 3x imports per operator, 100% accuracy on ISF filings and letters of credit; the CEO's plan is to grow from $250M to $1B.Source

For the top five TMSs by customer count, find each vendor's partner program, marketplace or user conference, list Pallet where allowed, and run a session or dinner at the user events with a customer on that TMS.

TMS user events gather exactly the operators who use Pallet's integrations, and a peer on the same system is the most convincing proof.

• TMS vendors see Pallet as a competitor

  Position as an add-on that drives use of their system, and skip vendors that refuse.

• Your websiteOlder pages still live: /use-cases sells "CoPallet" with "Try risk-free for 30 days"; 20 quoting pages, one per TMS (McLeod, Turvo, CargoWise, Blue Yonder, Infios MercuryGate, Rose Rocket and others), each with "Try risk-free for 30 days" and "10x faster time to quote, 32% more spot quotes won"; /index-old ("100+ supply chain leaders") is in the sitemap. The brokerage page says "45 days to live deployment", the Lineage story "49 days", the homepage "six weeks".Source
• Your websiteEvents page: Atlanta dinner (October 8), Dallas roundtable (July 22), Chicago and Philadelphia dinners, a FIFA World Cup quarterfinal suite in Miami (July 11), SMC3 Connections (June 28–July 1), IANA Intermodal Expo booth #1517 (September 14–16) and Zero100 Live EU in London (September 6–8).Source
• HiringField Marketing Manager (San Francisco, ~25% travel): runs "up to three field programs per week": conferences, executive dinners, customer roundtables and targeted field campaigns, with pre- and post-event outreach and measurement against pipeline; wants someone excited by "unconventional, guerrilla, and sometimes absurd marketing ideas".Source

Turn the series into a free calculator: a shipper enters volumes, lanes and staff time and sees back-office cost per shipment, how fuel and volume change it, and what automation would remove. It ends with a value case and a booking link.

Shippers are a newer market for Pallet with fewer stories. A useful tool earns their attention and qualifies them by size.

• Estimates seen as too rough

  Show ranges and the method.

• Your websitePallet Labs: Memory-Bench (September 2026) measures its memory layer on 44 agentic freight tasks, lifting first-try accuracy from 22% to 62% across seven frontier models; a cost-to-serve series on what moves freight rates; a post on fine-tuning its first production model.Source
• Your websiteCompany page: "Pallet builds AI systems that run physical operations across manufacturing, distribution, and retail"; "Two-thirds of operations teams still run on spreadsheets and tribal knowledge"; offices in SF and NY. Job posts: "$50M raised" from General Catalyst, Bessemer and Bain Capital Ventures, "700% revenue growth" in under two years. Industry pages exist for manufacturers, distributors, retail, aerospace, automotive, food and beverage, high tech and pharma.Source
• Your websiteHomepage: "AI systems that run physical operations"; stories: Lineage (2 million tasks at >99% accuracy), Mallory Alexander (tripled shipments per operator), STG Logistics (60% time savings automating order entry), Prism Logistix (operating margins up 10% across 400 customers); products Agents, Atlas, Forge, Memory and Intelligence; "Custom agents, live in six weeks"; "Guaranteed ROI: Start with a proof of concept, and pay for what the agents deliver, not seats or licenses."Source

Publish the model: what counts as a delivered task, the price per task or per workflow, minimums, accuracy guarantees, and how it compares with hiring. Back it with Labs' accuracy data and the Mallory and Lineage results.

Clear outcome pricing removes the buyer's main risk and makes the comparison with rivals about delivered work. It also makes the value case simple.

• Margin squeeze on hard workflows

  Price by workflow complexity and keep a minimum.

• Your websiteHomepage: "AI systems that run physical operations"; stories: Lineage (2 million tasks at >99% accuracy), Mallory Alexander (tripled shipments per operator), STG Logistics (60% time savings automating order entry), Prism Logistix (operating margins up 10% across 400 customers); products Agents, Atlas, Forge, Memory and Intelligence; "Custom agents, live in six weeks"; "Guaranteed ROI: Start with a proof of concept, and pay for what the agents deliver, not seats or licenses."Source
• Competitor researchVooma sells AI agents for freight brokers and carriers (Vooma Quote, Build and Voice) after a $13M Series A led by Craft Ventures on a $3.6M seed.See the research Source
• Competitor researchHappyRobot builds AI voice and agent workers for logistics; its $15.6M Series A was led by a16z in December 2024.See the research Source
• Your websitePallet Labs: Memory-Bench (September 2026) measures its memory layer on 44 agentic freight tasks, lifting first-try accuracy from 22% to 62% across seven frontier models; a cost-to-serve series on what moves freight rates; a post on fine-tuning its first production model.Source

Pick five target logistics groups per country, offer the first in each a co-designed deployment with a local systems integrator, and make that customer the reference for the rest of the market. Gate office opening on the first signed customer.

One respected domestic reference does more than any amount of outbound in markets that buy on trust, and it gives the new sellers a local story.

• Slow decisions

  Run both countries in parallel and keep pilots small.

• HiringInternational sales, all first hires and remote until offices open: Directors of Sales for French-, German-, Portuguese- and Spanish-speaking Europe (London or Zurich), an Enterprise AE in London, a Director of Sales in Dubai, and Sales Directors in Tokyo and Seoul (Tokyo: ~75% travel, the largest logistics providers in Japan, "an entirely new category"). The EMEA roles run structured pilots with measurable ROI and self-source at least 30% of pipeline. The London Enterprise AE post describes "our first Director of Sales in EMEA", while the French-speaking Director post describes "our first Enterprise Account Executives in EMEA".Source
• Your websiteLineage story: the world's largest temperature-controlled warehouse and logistics operator (480+ facilities); about 2 million AI runs a year at 99% average accuracy across inbound receiving, freight forwarding and warehouse order management; 49 days to a live agent; "Lineage is expanding Pallet across its US and international sites in 2026".Source
• programmable.infoSite scan of pallet.com: 83 URLs (use-cases 22, blog 21, solutions 14, labs 6, customers 5) and no pages in any language other than English; DMARC policy "none"; Mozilla Observatory C (50/100); mobile LCP p75 1,279 ms, 68% slower than a year earlier; Google's knowledge graph entity for "Pallet" is a different company, the Everett, Washington shelter maker.Source

Choose three shipper segments where the workflows match what Pallet already automates (order entry, freight procurement, tracking), sign one lighthouse manufacturer in each, and turn each into a story and an industry page with real numbers.

Shippers are a larger market than logistics providers, and the logistics providers Pallet serves already work with them, so introductions are possible.

• Shipper workflows differ

  Start where they match logistics workflows most.

• Your websiteCompany page: "Pallet builds AI systems that run physical operations across manufacturing, distribution, and retail"; "Two-thirds of operations teams still run on spreadsheets and tribal knowledge"; offices in SF and NY. Job posts: "$50M raised" from General Catalyst, Bessemer and Bain Capital Ventures, "700% revenue growth" in under two years. Industry pages exist for manufacturers, distributors, retail, aerospace, automotive, food and beverage, high tech and pharma.Source
• Your websiteHomepage: "AI systems that run physical operations"; stories: Lineage (2 million tasks at >99% accuracy), Mallory Alexander (tripled shipments per operator), STG Logistics (60% time savings automating order entry), Prism Logistix (operating margins up 10% across 400 customers); products Agents, Atlas, Forge, Memory and Intelligence; "Custom agents, live in six weeks"; "Guaranteed ROI: Start with a proof of concept, and pay for what the agents deliver, not seats or licenses."Source
• HiringFounding Growth Lead (San Francisco or New York): "Pallet has proven that some of the world's largest logistics companies will buy and deploy our technology. Now we're building the marketing engine that will help us reach the next hundred." Owns paid, email, website conversion, content distribution, ABM, SEO and AEO, plus attribution, lead routing, segmentation, website tracking and funnel reporting; manages agencies and contractors.Source

Release the task set (with synthetic data), the scoring method and a public leaderboard, and invite universities, model labs and logistics IT teams to submit results.

A standard benchmark earns press, citations and developer attention, and buyers will ask rivals for their score.

• Rivals score well

  That still makes Pallet the standard-setter; publish improvements fast.

• Your websitePallet Labs: Memory-Bench (September 2026) measures its memory layer on 44 agentic freight tasks, lifting first-try accuracy from 22% to 62% across seven frontier models; a cost-to-serve series on what moves freight rates; a post on fine-tuning its first production model.Source
• HiringGTM Strategy: Products and Markets (works with Head of Marketing Jason Feng): positioning and messaging, product launches, sales enablement (competitive positioning, demo narratives, objection handling), ABM and outbound experiments, analysis of sales calls and pipeline, and customer case studies and proof points for enterprise sales.Source

Offer a free 45-minute teardown: the operator brings a failed pilot, Pallet explains why it broke (usually missing context and rules, as Memory-Bench shows) and what would work, with no pitch in the session.

It turns the biggest objection into a reason to meet and gives sellers a respectful first conversation with sceptical buyers.

• Seen as a sales trick

  Keep the session pitch-free and the summary useful on its own.

• HiringOffice of the CEO - Business Value Creation (works with founder and CEO Sushanth Raman): owns the value case for strategic accounts ("what the deployment is worth, whether it delivered, and what happens next commercially"); models that hold up "when a CFO changes a driver"; grows won accounts so "a six-month engagement becomes a multi-year partnership"; the buyers are freight brokers, 3PLs and carriers with messy TMS and ERP data and "operators who've sat through three failed automation pilots".Source
• Your websitePallet Labs: Memory-Bench (September 2026) measures its memory layer on 44 agentic freight tasks, lifting first-try accuracy from 22% to 62% across seven frontier models; a cost-to-serve series on what moves freight rates; a post on fine-tuning its first production model.Source

With a customer's permission, film a day on its operations floor before and after Pallet: the inbox, the order entry, the time saved, told by the operators. Cut it into short clips for LinkedIn, dinners and seller emails.

Real operators on a real floor are rare in AI marketing and match how this industry buys.

• Customer data on screen

  Blur screens and get sign-off.

• HiringField Marketing Manager (San Francisco, ~25% travel): runs "up to three field programs per week": conferences, executive dinners, customer roundtables and targeted field campaigns, with pre- and post-event outreach and measurement against pipeline; wants someone excited by "unconventional, guerrilla, and sometimes absurd marketing ideas".Source
• Your websiteHomepage: "AI systems that run physical operations"; stories: Lineage (2 million tasks at >99% accuracy), Mallory Alexander (tripled shipments per operator), STG Logistics (60% time savings automating order entry), Prism Logistix (operating margins up 10% across 400 customers); products Agents, Atlas, Forge, Memory and Intelligence; "Custom agents, live in six weeks"; "Guaranteed ROI: Start with a proof of concept, and pay for what the agents deliver, not seats or licenses."Source
• Your websiteLineage story: the world's largest temperature-controlled warehouse and logistics operator (480+ facilities); about 2 million AI runs a year at 99% average accuracy across inbound receiving, freight forwarding and warehouse order management; 49 days to a live agent; "Lineage is expanding Pallet across its US and international sites in 2026".Source

Publish a short page for European buyers: where data is hosted, subprocessors, the DPA, whether EU hosting is available, model providers used and data retention. Link it from the international page and seller emails.

Data questions are the first blocker in European enterprise deals; answering them upfront keeps pilots on schedule.

• No EU hosting yet

  Say so and give the timeline.

• HiringInternational sales, all first hires and remote until offices open: Directors of Sales for French-, German-, Portuguese- and Spanish-speaking Europe (London or Zurich), an Enterprise AE in London, a Director of Sales in Dubai, and Sales Directors in Tokyo and Seoul (Tokyo: ~75% travel, the largest logistics providers in Japan, "an entirely new category"). The EMEA roles run structured pilots with measurable ROI and self-source at least 30% of pipeline. The London Enterprise AE post describes "our first Director of Sales in EMEA", while the French-speaking Director post describes "our first Enterprise Account Executives in EMEA".Source
• programmable.infoSite scan of pallet.com: 83 URLs (use-cases 22, blog 21, solutions 14, labs 6, customers 5) and no pages in any language other than English; DMARC policy "none"; Mozilla Observatory C (50/100); mobile LCP p75 1,279 ms, 68% slower than a year earlier; Google's knowledge graph entity for "Pallet" is a different company, the Everett, Washington shelter maker.Source
• Your websiteCompany page: "Pallet builds AI systems that run physical operations across manufacturing, distribution, and retail"; "Two-thirds of operations teams still run on spreadsheets and tribal knowledge"; offices in SF and NY. Job posts: "$50M raised" from General Catalyst, Bessemer and Bain Capital Ventures, "700% revenue growth" in under two years. Industry pages exist for manufacturers, distributors, retail, aerospace, automotive, food and beverage, high tech and pharma.Source