Kepler Group growth playbook

Rebuild /b2b around proof: lead with the DoorDash for Work figures and a link to the full story, add two or three anonymised B2B results (FinServ, software, a pharma brand team) with permission, rewrite "merchant" into buyer-committee language, show how Kip, Bombora, Demandbase and LinkedIn work together in one ABM diagram, and replace "Contact Us" with a specific offer: a two-week B2B pipeline audit that the new Director of Strategy runs.

B2B buyers short-list agencies on proof from similar companies. The page already ranks as Kepler's B2B entry point, and the new hires need something to send that shows numbers, not adjectives.

[ ] DoorDash for Work figures above the fold
[ ] Two more B2B results (anonymised if needed)
[ ] "Merchant" copy rewritten for buying committees
[ ] ABM system diagram (Kip + intent + LinkedIn + Demandbase + CRM)
[ ] Two-week B2B pipeline audit offer with form
[ ] Links from homepage, case studies and B2B posts
[ ] Monthly enquiry tracking

• Clients will not be named

  Use anonymised industry and size with the real figures.

• Audit requests from poor-fit companies

  Set a minimum media budget on the form.

• HiringDirector, Strategy (posted October 13, 2026; New York, Philadelphia, Baltimore): "manages senior executive relationships across four distinct B2B business lines", diagnoses performance trends and co-authors long-term growth plans; asks for a "proven track record" in B2B strategy and to "Partner with Activation teams to drive testing frameworks, AI tool adoption, and public case studies".Source
• HiringManager, Strategy (B2B), Chicago (posted September 21, 2026): develops "integrated performance marketing and account-based marketing (ABM) strategies" built on clients' "target accounts". Director, Activation (posted October 13, 2026): "primary growth engine within our Client Solutions group" bridging media execution "and ongoing business development"; "Revenue Expansion: Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks"; "The Ideal candidate has B2B & ABM account experience."Source
• Your websiteThe /b2b page names no client, shows no case study and gives no result figure: "Proven Impact and ROI" says only "Our strategies have proven track record of driving significant business impact". Its copy talks about reaching "the right merchant" and "merchants ready to convert or nurture"; it lists ABM, Bombora, ZoomInfo, Madison Logic, Demandbase, LinkedIn and Salesforce; "Getting Started" is a generic Contact Us.Source
• Your websiteCase studies page: DoorDash for Work, "a 125% increase in high-quality marketing leads, a 94% rise in closed deals, and a 188% boost in media spend efficiency" (the only B2B story); consumer stories: FILA +9 points awareness, Formula 1 Las Vegas "82% reduction in cost per acquisition and a 5x return on ad spend" in seven weeks, Hasbro +28.6% conversion, Bloomberg -18% acquisition cost and +9% lifetime value, Philips 7.5x ROAS on Amazon, iFLY 3x brand lift, Peppa Pig 6.9 million viewers, Ross-Simons +38% revenue. The sitemap has 10 case-study pages.Source

Rename and rebuild the page as Kepler Commerce: the Retail 360 model in one diagram (media, measurement, digital shelf, content), a row per retail media network with what Kepler runs there, and the commerce results pulled together. Add a "retail media audit" offer for brands spending on two or more networks.

Retail media buyers search for help by network. One page that answers "who can run Walmart, Target and Instacart with Amazon" beats a generic commerce page.

• Thin proof on newer networks

  Show capability and certification where results are not yet public.

• HiringSenior Director, Retail Media (open on the board, updated August 19, 2026): Kepler's "Retail Center of Excellence" across Amazon Ads (SPA, DSP, AMC), Walmart Connect, Target Roundel, Instacart, Criteo, DoorDash and other retail media networks; "primary builder evangelist of Kepler's 'Retail 360' approach"; "Refine Kepler's retail media narrative to help productize and differentiate our 'Kepler Commerce' services"; anticipate "agentic, LLM search" shopping. Three Director, Data Strategy & Analytics, Retail posts (updated October 15, 2026) "assist Kepler in driving new business growth in pitches and RFPs".Source
• Your websiteThe /commerce page names no retail media network, has no result figures and does not use "Retail 360" or "Kepler Commerce"; its proof is quotes from a LiveRamp engineer and a Google account manager. The /amazon page has the figures (Advanced Partner, certified Amazon Marketing Cloud partner, +43% and +77% ROAS lifts, 5x conversion for channel overlap) and a self-service DSP option. PDP+ shows +117% click-through, -12% cost per order and +9% units sold with a Ravensburger quote; the blog has Rhone's "42% Cyber Revenue Surge".Source
• Your websiteCase studies page: DoorDash for Work, "a 125% increase in high-quality marketing leads, a 94% rise in closed deals, and a 188% boost in media spend efficiency" (the only B2B story); consumer stories: FILA +9 points awareness, Formula 1 Las Vegas "82% reduction in cost per acquisition and a 5x return on ad spend" in seven weeks, Hasbro +28.6% conversion, Bloomberg -18% acquisition cost and +9% lifetime value, Philips 7.5x ROAS on Amazon, iFLY 3x brand lift, Peppa Pig 6.9 million viewers, Ross-Simons +38% revenue. The sitemap has 10 case-study pages.Source

Tag every case study by service and industry, add a "Results" strip to each service page with its best two figures linked to the full story, and make the homepage ranges link to the stories that prove them.

Specific, linked proof is what makes a range believable, and it moves visitors from a service page to a story to a call.

• Some services lack public stories

  Use a client quote until a story is cleared.

• Your websiteHomepage: "We're reinventing growth marketing, again."; "40-400% Demonstrable Business Impact Within Three Months" (new-to-market launches) and "20-60% ROI Increase Within Three Months" (Fortune 50 brands); "Google's #1 Partner for Brand Awareness"; "600 Comets in 10 global offices"; "graduates of Kepler U comprise the industry's new generation of experts"; services Media & CRM, Consulting, Commerce, Amazon, Technology & AI, B2B, Analytics, Influencer and Creative.Source
• Your websiteCase studies page: DoorDash for Work, "a 125% increase in high-quality marketing leads, a 94% rise in closed deals, and a 188% boost in media spend efficiency" (the only B2B story); consumer stories: FILA +9 points awareness, Formula 1 Las Vegas "82% reduction in cost per acquisition and a 5x return on ad spend" in seven weeks, Hasbro +28.6% conversion, Bloomberg -18% acquisition cost and +9% lifetime value, Philips 7.5x ROAS on Amazon, iFLY 3x brand lift, Peppa Pig 6.9 million viewers, Ross-Simons +38% revenue. The sitemap has 10 case-study pages.Source
• Your websiteThe /b2b page names no client, shows no case study and gives no result figure: "Proven Impact and ROI" says only "Our strategies have proven track record of driving significant business impact". Its copy talks about reaching "the right merchant" and "merchants ready to convert or nurture"; it lists ABM, Bombora, ZoomInfo, Madison Logic, Demandbase, LinkedIn and Salesforce; "Getting Started" is a generic Contact Us.Source
• Your websiteThe /commerce page names no retail media network, has no result figures and does not use "Retail 360" or "Kepler Commerce"; its proof is quotes from a LiveRamp engineer and a Google account manager. The /amazon page has the figures (Advanced Partner, certified Amazon Marketing Cloud partner, +43% and +77% ROAS lifts, 5x conversion for channel overlap) and a self-service DSP option. PDP+ shows +117% click-through, -12% cost per order and +9% units sold with a Ravensburger quote; the blog has Rhone's "42% Cyber Revenue Surge".Source

Run Kip AIR on Kepler for prompts like "best retail media agency" and "best B2B performance agency", publish the scores and the three fixes Kepler is making, and add an anonymised sample report for a retail brand. Offer a free three-prompt snapshot as the entry step.

A product that measures AI recommendations is most convincing when the agency grades itself in public, and a sample report removes the main question before the form.

• Kepler scores low

  Publish anyway with the plan; that is the product's point.

• Your websiteKip AIR page: "The One Score That Tells You if AI Will Choose Your Brand", built from AI Recognition, AI Relevance and AI Ranking; "Get Your AIR Score" buttons jump to a section on the same page; one quote from a "CMO, GLOBAL RETAIL BRAND"; stats such as "~60% of consumers now use AI to help them shop". The homepage features Kip AIR, and the blog has "Kip AIR Scores the Future".Source
• HiringKip product team: a Principal Product Manager (AVP, updated October 13, 2026) and a Senior Product Manager (posted September 21, 2026) to build the Kepler Intelligence Platform and "drive meaningful adoption across the organization", translating "technical capabilities into compelling narratives that demonstrate clear business value". An Associate Creative Director (AI Design), Toronto, partners "closely with Marketing and Business Development teams" so creative "supports company growth".Source
• Competitor researchRivals' own homepages: Tinuiti, "a media agency that not only builds brands, but architects business outcomes"; Wpromote, "full-service digital marketing agency" with an "outcome-first approach"; Power Digital, "data-driven marketing strategies that make profit predictable"; Jellyfish, "Move. Faster. Smarter. Together."See the research Source

Add to Chicago (then each office): the local team leads, two local or B2B results, the services run from that office and a local event. Use the office page in Chicago-area outreach and LinkedIn posts.

Office pages rank for "marketing agency Chicago" style searches, and buyers like a local team even from global agencies.

• Client confidentiality

  Use industries where names are not cleared.

• Your websiteThe Chicago office page uses the same template as every office: "Located in Chicago, serving clients globally", a quote from a pharma marketing lead and the service list; no local clients, team or B2B work, although the B2B strategy manager is being hired in Chicago. The site footer has a "Stay in Touch" newsletter sign-up.Source
• HiringManager, Strategy (B2B), Chicago (posted September 21, 2026): develops "integrated performance marketing and account-based marketing (ABM) strategies" built on clients' "target accounts". Director, Activation (posted October 13, 2026): "primary growth engine within our Client Solutions group" bridging media execution "and ongoing business development"; "Revenue Expansion: Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks"; "The Ideal candidate has B2B & ABM account experience."Source
• Your websiteCase studies page: DoorDash for Work, "a 125% increase in high-quality marketing leads, a 94% rise in closed deals, and a 188% boost in media spend efficiency" (the only B2B story); consumer stories: FILA +9 points awareness, Formula 1 Las Vegas "82% reduction in cost per acquisition and a 5x return on ad spend" in seven weeks, Hasbro +28.6% conversion, Bloomberg -18% acquisition cost and +9% lifetime value, Philips 7.5x ROAS on Amazon, iFLY 3x brand lift, Peppa Pig 6.9 million viewers, Ross-Simons +38% revenue. The sitemap has 10 case-study pages.Source

Set a calendar of one post a month per practice (B2B, retail media, measurement, AI creative), each with a chart or a client result, and announce new client wins as they close. Push each post to the newsletter and LinkedIn.

Regular, specific posts keep Kepler in search and AI answers and give sellers something to send.

• Posts slip

  Keep two posts in reserve.

• Your websiteNews & Insights: newest post August 17, 2026; earlier: Digiday Most Innovative Media Agency for the second consecutive year (June 16, 2026), "Terminix Taps Kepler For Media Assignment" (May 14), Kepler as Pacvue's first agency partner for an AI-assistant ads pilot (May 5), Daily Harvest media AOR building on La Colombe, Affordable Care, Versuni (global Amazon) and easyJet wins.Source
• HiringSVP, Client Solutions: move clients "beyond 'service provider' to 'business imperative'", deliver "consistent, provocative thought leadership", "help clients see around corners" and work with "sister agencies within the kyu Collective". VP, Head of Activation: "The Future of Agentic Media Activation", "Expand our footprint beyond the Big Three", secure "first-to-market alphas". Napkyn (a Kepler Group company, "a full stack Google partner") is hiring a Customer Success Manager to "identify and surface opportunities to expand Napkyn's relationship with the client".Source
• Your websiteThe Chicago office page uses the same template as every office: "Located in Chicago, serving clients globally", a quote from a pharma marketing lead and the service list; no local clients, team or B2B work, although the B2B strategy manager is being hired in Chicago. The site footer has a "Stay in Touch" newsletter sign-up.Source

Pick 100 target brands by category and spend, build buying-committee audiences with Kip Audiences and intent signals, run LinkedIn and programmatic ads with a matching email sequence, and offer the B2B audit or a Kip AIR snapshot. Report the results publicly after a quarter.

Proof that Kepler fills its own pipeline with the method it sells is the best B2B pitch.

• Small sample

  Report engagement and meetings, not just revenue.

• Your websiteThe /b2b page names no client, shows no case study and gives no result figure: "Proven Impact and ROI" says only "Our strategies have proven track record of driving significant business impact". Its copy talks about reaching "the right merchant" and "merchants ready to convert or nurture"; it lists ABM, Bombora, ZoomInfo, Madison Logic, Demandbase, LinkedIn and Salesforce; "Getting Started" is a generic Contact Us.Source
• HiringManager, Strategy (B2B), Chicago (posted September 21, 2026): develops "integrated performance marketing and account-based marketing (ABM) strategies" built on clients' "target accounts". Director, Activation (posted October 13, 2026): "primary growth engine within our Client Solutions group" bridging media execution "and ongoing business development"; "Revenue Expansion: Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks"; "The Ideal candidate has B2B & ABM account experience."Source
• Your websiteSitemap (162 URLs, checked October 23, 2026): 71 blog posts, expertise guides (GEO, media mix modeling, retail media networks, CTV, CRM, CDPs, paid social, measurement), 17 Kip product pages (Kip MMM, Audiences, Personas, Discover, Activate, Maximize, AIR, PDP+, Content Engine and more), 11 office pages and an AI adoption quiz at /myaitype. The GEO guide has no H1 heading. B2B posts include "How B2B marketers can break through the noise" and "Kepler's winning blueprint for FinServ campaigns".Source

Package a fixed-scope, two-week paid media audit (account structure, waste, measurement, tests to run) with a set price or a credit against a retainer, a sample report, and a booking page linked from every service page.

An audit is a low-risk first purchase that shows Kepler's thinking and usually leads to a retainer.

• Audits cannibalise pitches

  Credit the fee against the first month.

• HiringManager, Strategy (B2B), Chicago (posted September 21, 2026): develops "integrated performance marketing and account-based marketing (ABM) strategies" built on clients' "target accounts". Director, Activation (posted October 13, 2026): "primary growth engine within our Client Solutions group" bridging media execution "and ongoing business development"; "Revenue Expansion: Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks"; "The Ideal candidate has B2B & ABM account experience."Source
• Your websiteCase studies page: DoorDash for Work, "a 125% increase in high-quality marketing leads, a 94% rise in closed deals, and a 188% boost in media spend efficiency" (the only B2B story); consumer stories: FILA +9 points awareness, Formula 1 Las Vegas "82% reduction in cost per acquisition and a 5x return on ad spend" in seven weeks, Hasbro +28.6% conversion, Bloomberg -18% acquisition cost and +9% lifetime value, Philips 7.5x ROAS on Amazon, iFLY 3x brand lift, Peppa Pig 6.9 million viewers, Ross-Simons +38% revenue. The sitemap has 10 case-study pages.Source
• Your websiteHomepage: "We're reinventing growth marketing, again."; "40-400% Demonstrable Business Impact Within Three Months" (new-to-market launches) and "20-60% ROI Increase Within Three Months" (Fortune 50 brands); "Google's #1 Partner for Brand Awareness"; "600 Comets in 10 global offices"; "graduates of Kepler U comprise the industry's new generation of experts"; services Media & CRM, Consulting, Commerce, Amazon, Technology & AI, B2B, Analytics, Influencer and Creative.Source

Publish an anonymised twice-yearly benchmark: ROAS, new-to-brand share and incrementality by network and category, from Kepler's own programs. Gate the full report and give sellers a one-page version for RFPs.

Retail marketers lack neutral benchmarks across networks; whoever publishes them gets cited and called.

• Client data permissions

  Aggregate and anonymise; check contracts.

• HiringSenior Director, Retail Media (open on the board, updated August 19, 2026): Kepler's "Retail Center of Excellence" across Amazon Ads (SPA, DSP, AMC), Walmart Connect, Target Roundel, Instacart, Criteo, DoorDash and other retail media networks; "primary builder evangelist of Kepler's 'Retail 360' approach"; "Refine Kepler's retail media narrative to help productize and differentiate our 'Kepler Commerce' services"; anticipate "agentic, LLM search" shopping. Three Director, Data Strategy & Analytics, Retail posts (updated October 15, 2026) "assist Kepler in driving new business growth in pitches and RFPs".Source
• Your websiteThe /commerce page names no retail media network, has no result figures and does not use "Retail 360" or "Kepler Commerce"; its proof is quotes from a LiveRamp engineer and a Google account manager. The /amazon page has the figures (Advanced Partner, certified Amazon Marketing Cloud partner, +43% and +77% ROAS lifts, 5x conversion for channel overlap) and a self-service DSP option. PDP+ shows +117% click-through, -12% cost per order and +9% units sold with a Ravensburger quote; the blog has Rhone's "42% Cyber Revenue Surge".Source
• Your websiteSitemap (162 URLs, checked October 23, 2026): 71 blog posts, expertise guides (GEO, media mix modeling, retail media networks, CTV, CRM, CDPs, paid social, measurement), 17 Kip product pages (Kip MMM, Audiences, Personas, Discover, Activate, Maximize, AIR, PDP+, Content Engine and more), 11 office pages and an AI adoption quiz at /myaitype. The GEO guide has no H1 heading. B2B posts include "How B2B marketers can break through the noise" and "Kepler's winning blueprint for FinServ campaigns".Source

Record a 60-second screen walkthrough for each top module (MMM, Audiences, Personas, AIR, PDP+), add a sample output, and link each module to the case study it powered.

Seeing the tool makes an agency's technology claim believable and differentiates Kepler from service-only rivals.

• Exposing client data

  Use synthetic data only.

• HiringKip product team: a Principal Product Manager (AVP, updated October 13, 2026) and a Senior Product Manager (posted September 21, 2026) to build the Kepler Intelligence Platform and "drive meaningful adoption across the organization", translating "technical capabilities into compelling narratives that demonstrate clear business value". An Associate Creative Director (AI Design), Toronto, partners "closely with Marketing and Business Development teams" so creative "supports company growth".Source
• Your websiteSitemap (162 URLs, checked October 23, 2026): 71 blog posts, expertise guides (GEO, media mix modeling, retail media networks, CTV, CRM, CDPs, paid social, measurement), 17 Kip product pages (Kip MMM, Audiences, Personas, Discover, Activate, Maximize, AIR, PDP+, Content Engine and more), 11 office pages and an AI adoption quiz at /myaitype. The GEO guide has no H1 heading. B2B posts include "How B2B marketers can break through the noise" and "Kepler's winning blueprint for FinServ campaigns".Source
• Competitor researchRivals' own homepages: Tinuiti, "a media agency that not only builds brands, but architects business outcomes"; Wpromote, "full-service digital marketing agency" with an "outcome-first approach"; Power Digital, "data-driven marketing strategies that make profit predictable"; Jellyfish, "Move. Faster. Smarter. Together."See the research Source

For each account, map services used and the next logical one (Amazon to Walmart Connect, search to PDP+, media to MMM, Google to Napkyn analytics), propose one test per quarter, and review the map in every quarterly business review.

Expanding existing clients is cheaper than winning new ones and deepens retention.

• Clients feel upsold

  Lead with a test and a clear result.

• HiringManager, Strategy (B2B), Chicago (posted September 21, 2026): develops "integrated performance marketing and account-based marketing (ABM) strategies" built on clients' "target accounts". Director, Activation (posted October 13, 2026): "primary growth engine within our Client Solutions group" bridging media execution "and ongoing business development"; "Revenue Expansion: Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks"; "The Ideal candidate has B2B & ABM account experience."Source
• HiringSVP, Client Solutions: move clients "beyond 'service provider' to 'business imperative'", deliver "consistent, provocative thought leadership", "help clients see around corners" and work with "sister agencies within the kyu Collective". VP, Head of Activation: "The Future of Agentic Media Activation", "Expand our footprint beyond the Big Three", secure "first-to-market alphas". Napkyn (a Kepler Group company, "a full stack Google partner") is hiring a Customer Success Manager to "identify and surface opportunities to expand Napkyn's relationship with the client".Source
• Your websiteThe /commerce page names no retail media network, has no result figures and does not use "Retail 360" or "Kepler Commerce"; its proof is quotes from a LiveRamp engineer and a Google account manager. The /amazon page has the figures (Advanced Partner, certified Amazon Marketing Cloud partner, +43% and +77% ROAS lifts, 5x conversion for channel overlap) and a self-service DSP option. PDP+ shows +117% click-through, -12% cost per order and +9% units sold with a Ravensburger quote; the blog has Rhone's "42% Cyber Revenue Surge".Source

Package two joint offers: brand and performance with Sid Lee, and AI product and service design with IDEO. Publish them as pages with the FILA story, and cross-refer leads.

Joint offers widen deal size and bring in clients who start with the creative or design agency.

• Channel conflict

  Agree lead ownership in writing.

• Your websiteWho We Are: since 2012, "over 600 employees across 10 global offices"; part of the kyu collective "alongside IDEO, Sid Lee, and SYPartners"; "joined forces with Infectious Media"; leadership includes a Chief Creative & AI Officer and a Chief Media Officer. The FILA story was made "in collaboration with Sid Lee".Source
• HiringSVP, Client Solutions: move clients "beyond 'service provider' to 'business imperative'", deliver "consistent, provocative thought leadership", "help clients see around corners" and work with "sister agencies within the kyu Collective". VP, Head of Activation: "The Future of Agentic Media Activation", "Expand our footprint beyond the Big Three", secure "first-to-market alphas". Napkyn (a Kepler Group company, "a full stack Google partner") is hiring a Customer Success Manager to "identify and surface opportunities to expand Napkyn's relationship with the client".Source
• Your websiteCase studies page: DoorDash for Work, "a 125% increase in high-quality marketing leads, a 94% rise in closed deals, and a 188% boost in media spend efficiency" (the only B2B story); consumer stories: FILA +9 points awareness, Formula 1 Las Vegas "82% reduction in cost per acquisition and a 5x return on ad spend" in seven weeks, Hasbro +28.6% conversion, Bloomberg -18% acquisition cost and +9% lifetime value, Philips 7.5x ROAS on Amazon, iFLY 3x brand lift, Peppa Pig 6.9 million viewers, Ross-Simons +38% revenue. The sitemap has 10 case-study pages.Source

Earn and publish partner status on two more networks, co-host a webinar with each, and add partner badges and results to the commerce page.

Network partners refer brands to agencies they trust, and badges speed shortlisting.

• Certification takes time

  Start with the network where spend is highest.

• HiringSenior Director, Retail Media (open on the board, updated August 19, 2026): Kepler's "Retail Center of Excellence" across Amazon Ads (SPA, DSP, AMC), Walmart Connect, Target Roundel, Instacart, Criteo, DoorDash and other retail media networks; "primary builder evangelist of Kepler's 'Retail 360' approach"; "Refine Kepler's retail media narrative to help productize and differentiate our 'Kepler Commerce' services"; anticipate "agentic, LLM search" shopping. Three Director, Data Strategy & Analytics, Retail posts (updated October 15, 2026) "assist Kepler in driving new business growth in pitches and RFPs".Source
• Your websiteThe /commerce page names no retail media network, has no result figures and does not use "Retail 360" or "Kepler Commerce"; its proof is quotes from a LiveRamp engineer and a Google account manager. The /amazon page has the figures (Advanced Partner, certified Amazon Marketing Cloud partner, +43% and +77% ROAS lifts, 5x conversion for channel overlap) and a self-service DSP option. PDP+ shows +117% click-through, -12% cost per order and +9% units sold with a Ravensburger quote; the blog has Rhone's "42% Cyber Revenue Surge".Source

Give each guide an H1, a two-sentence answer at the top, the author and date, an FAQ block and a link to the relevant Kip module. Refresh twice a year.

Clear structure helps both search engines and AI assistants quote the page, which is the outcome Kepler sells.

• Rewrites lose rankings

  Keep URLs and main sections.

• Your websiteSitemap (162 URLs, checked October 23, 2026): 71 blog posts, expertise guides (GEO, media mix modeling, retail media networks, CTV, CRM, CDPs, paid social, measurement), 17 Kip product pages (Kip MMM, Audiences, Personas, Discover, Activate, Maximize, AIR, PDP+, Content Engine and more), 11 office pages and an AI adoption quiz at /myaitype. The GEO guide has no H1 heading. B2B posts include "How B2B marketers can break through the noise" and "Kepler's winning blueprint for FinServ campaigns".Source
• Your websiteKip AIR page: "The One Score That Tells You if AI Will Choose Your Brand", built from AI Recognition, AI Relevance and AI Ranking; "Get Your AIR Score" buttons jump to a section on the same page; one quote from a "CMO, GLOBAL RETAIL BRAND"; stats such as "~60% of consumers now use AI to help them shop". The homepage features Kip AIR, and the blog has "Kip AIR Scores the Future".Source

Give the self-service tier its own page with a starting price or minimum, a sample onboarding plan and a path to managed service; run search ads for "Amazon DSP access" queries.

A clear entry tier brings in brands that will grow into managed retainers.

• Support load

  Use group training sessions.

• Your websiteThe /commerce page names no retail media network, has no result figures and does not use "Retail 360" or "Kepler Commerce"; its proof is quotes from a LiveRamp engineer and a Google account manager. The /amazon page has the figures (Advanced Partner, certified Amazon Marketing Cloud partner, +43% and +77% ROAS lifts, 5x conversion for channel overlap) and a self-service DSP option. PDP+ shows +117% click-through, -12% cost per order and +9% units sold with a Ravensburger quote; the blog has Rhone's "42% Cyber Revenue Surge".Source
• Your websiteHomepage: "We're reinventing growth marketing, again."; "40-400% Demonstrable Business Impact Within Three Months" (new-to-market launches) and "20-60% ROI Increase Within Three Months" (Fortune 50 brands); "Google's #1 Partner for Brand Awareness"; "600 Comets in 10 global offices"; "graduates of Kepler U comprise the industry's new generation of experts"; services Media & CRM, Consulting, Commerce, Amazon, Technology & AI, B2B, Analytics, Influencer and Creative.Source

Score the top 20 brands in five categories each quarter, publish the rankings with movers and reasons, and invite each brand to a private briefing on its score.

Rankings attract press and turn every listed brand into a warm prospect.

• Brands dispute scores

  Publish the method and invite corrections.

• Your websiteKip AIR page: "The One Score That Tells You if AI Will Choose Your Brand", built from AI Recognition, AI Relevance and AI Ranking; "Get Your AIR Score" buttons jump to a section on the same page; one quote from a "CMO, GLOBAL RETAIL BRAND"; stats such as "~60% of consumers now use AI to help them shop". The homepage features Kip AIR, and the blog has "Kip AIR Scores the Future".Source
• HiringSVP, Client Solutions: move clients "beyond 'service provider' to 'business imperative'", deliver "consistent, provocative thought leadership", "help clients see around corners" and work with "sister agencies within the kyu Collective". VP, Head of Activation: "The Future of Agentic Media Activation", "Expand our footprint beyond the Big Three", secure "first-to-market alphas". Napkyn (a Kepler Group company, "a full stack Google partner") is hiring a Customer Success Manager to "identify and surface opportunities to expand Napkyn's relationship with the client".Source
• Your websiteNews & Insights: newest post August 17, 2026; earlier: Digiday Most Innovative Media Agency for the second consecutive year (June 16, 2026), "Terminix Taps Kepler For Media Assignment" (May 14), Kepler as Pacvue's first agency partner for an AI-assistant ads pilot (May 5), Daily Harvest media AOR building on La Colombe, Affordable Care, Versuni (global Amazon) and easyJet wins.Source

Bundle them into one offer: score how AI assistants and retailer search pick a brand's products, rewrite product pages with PDP+, and align retail media. Pilot with three retail clients and publish the results.

As shopping moves into assistants, brands need one partner across content, AI visibility and media.

• Hard to measure

  Use sales on optimized products versus controls.

• HiringSenior Director, Retail Media (open on the board, updated August 19, 2026): Kepler's "Retail Center of Excellence" across Amazon Ads (SPA, DSP, AMC), Walmart Connect, Target Roundel, Instacart, Criteo, DoorDash and other retail media networks; "primary builder evangelist of Kepler's 'Retail 360' approach"; "Refine Kepler's retail media narrative to help productize and differentiate our 'Kepler Commerce' services"; anticipate "agentic, LLM search" shopping. Three Director, Data Strategy & Analytics, Retail posts (updated October 15, 2026) "assist Kepler in driving new business growth in pitches and RFPs".Source
• Your websiteKip AIR page: "The One Score That Tells You if AI Will Choose Your Brand", built from AI Recognition, AI Relevance and AI Ranking; "Get Your AIR Score" buttons jump to a section on the same page; one quote from a "CMO, GLOBAL RETAIL BRAND"; stats such as "~60% of consumers now use AI to help them shop". The homepage features Kip AIR, and the blog has "Kip AIR Scores the Future".Source
• Your websiteThe /commerce page names no retail media network, has no result figures and does not use "Retail 360" or "Kepler Commerce"; its proof is quotes from a LiveRamp engineer and a Google account manager. The /amazon page has the figures (Advanced Partner, certified Amazon Marketing Cloud partner, +43% and +77% ROAS lifts, 5x conversion for channel overlap) and a self-service DSP option. PDP+ shows +117% click-through, -12% cost per order and +9% units sold with a Ravensburger quote; the blog has Rhone's "42% Cyber Revenue Surge".Source

Define a monthly desk service (daily optimization, weekly reporting, monthly test plan) priced by channel count, staffed from San José with a senior lead in the US, and sell it to mid-market brands and existing clients' smaller business lines.

Fixed-fee, nearshore delivery opens a mid-market segment without diluting enterprise service.

• Brand dilution

  Sell under a distinct service name.

• HiringA San José, Costa Rica media hub: two Senior Analyst, Digital Media (Paid Search & Social) posts (October 22, 2026), two Amazon Ads analysts (October 13 and 15), a Programmatic analyst and Data Strategy & Analytics analysts; the Activation team is "client-facing, partner-facing" and builds "future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges".Source
• Your websiteHomepage: "We're reinventing growth marketing, again."; "40-400% Demonstrable Business Impact Within Three Months" (new-to-market launches) and "20-60% ROI Increase Within Three Months" (Fortune 50 brands); "Google's #1 Partner for Brand Awareness"; "600 Comets in 10 global offices"; "graduates of Kepler U comprise the industry's new generation of experts"; services Media & CRM, Consulting, Commerce, Amazon, Technology & AI, B2B, Analytics, Influencer and Creative.Source
• HiringManager, Strategy (B2B), Chicago (posted September 21, 2026): develops "integrated performance marketing and account-based marketing (ABM) strategies" built on clients' "target accounts". Director, Activation (posted October 13, 2026): "primary growth engine within our Client Solutions group" bridging media execution "and ongoing business development"; "Revenue Expansion: Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks"; "The Ideal candidate has B2B & ABM account experience."Source

Start an alumni network with a quarterly briefing, early access to the AIR Index and benchmark, and a referral thank-you for introductions that become clients.

Former staff at client companies are the warmest possible introduction.

• Feels transactional

  Lead with useful content.

• Your websiteHomepage: "We're reinventing growth marketing, again."; "40-400% Demonstrable Business Impact Within Three Months" (new-to-market launches) and "20-60% ROI Increase Within Three Months" (Fortune 50 brands); "Google's #1 Partner for Brand Awareness"; "600 Comets in 10 global offices"; "graduates of Kepler U comprise the industry's new generation of experts"; services Media & CRM, Consulting, Commerce, Amazon, Technology & AI, B2B, Analytics, Influencer and Creative.Source
• Your websiteWho We Are: since 2012, "over 600 employees across 10 global offices"; part of the kyu collective "alongside IDEO, Sid Lee, and SYPartners"; "joined forces with Infectious Media"; leadership includes a Chief Creative & AI Officer and a Chief Media Officer. The FILA story was made "in collaboration with Sid Lee".Source

Give each AI type a result page with a recommended Kip module, a matching case study and an offer (AIR snapshot or audit), and ask for an email to send the full result.

Quiz takers have just told you their readiness; matching the next step lifts conversion.

• Low-fit leads

  Ask company size in the email step.

• Your websiteSitemap (162 URLs, checked October 23, 2026): 71 blog posts, expertise guides (GEO, media mix modeling, retail media networks, CTV, CRM, CDPs, paid social, measurement), 17 Kip product pages (Kip MMM, Audiences, Personas, Discover, Activate, Maximize, AIR, PDP+, Content Engine and more), 11 office pages and an AI adoption quiz at /myaitype. The GEO guide has no H1 heading. B2B posts include "How B2B marketers can break through the noise" and "Kepler's winning blueprint for FinServ campaigns".Source
• Your websiteKip AIR page: "The One Score That Tells You if AI Will Choose Your Brand", built from AI Recognition, AI Relevance and AI Ranking; "Get Your AIR Score" buttons jump to a section on the same page; one quote from a "CMO, GLOBAL RETAIL BRAND"; stats such as "~60% of consumers now use AI to help them shop". The homepage features Kip AIR, and the blog has "Kip AIR Scores the Future".Source

Add a short note to each creative case study: which tools were used, where humans decided, how brand safety was checked, and the time or cost saved. Collect them into an AI creative standards page.

Transparency about AI use builds trust with brand teams and separates Kepler from agencies that hide it.

• Clients prefer privacy

  Describe methods without client data.

• HiringKip product team: a Principal Product Manager (AVP, updated October 13, 2026) and a Senior Product Manager (posted September 21, 2026) to build the Kepler Intelligence Platform and "drive meaningful adoption across the organization", translating "technical capabilities into compelling narratives that demonstrate clear business value". An Associate Creative Director (AI Design), Toronto, partners "closely with Marketing and Business Development teams" so creative "supports company growth".Source
• Your websiteWho We Are: since 2012, "over 600 employees across 10 global offices"; part of the kyu collective "alongside IDEO, Sid Lee, and SYPartners"; "joined forces with Infectious Media"; leadership includes a Chief Creative & AI Officer and a Chief Media Officer. The FILA story was made "in collaboration with Sid Lee".Source
• Your websiteCase studies page: DoorDash for Work, "a 125% increase in high-quality marketing leads, a 94% rise in closed deals, and a 188% boost in media spend efficiency" (the only B2B story); consumer stories: FILA +9 points awareness, Formula 1 Las Vegas "82% reduction in cost per acquisition and a 5x return on ad spend" in seven weeks, Hasbro +28.6% conversion, Bloomberg -18% acquisition cost and +9% lifetime value, Philips 7.5x ROAS on Amazon, iFLY 3x brand lift, Peppa Pig 6.9 million viewers, Ross-Simons +38% revenue. The sitemap has 10 case-study pages.Source

Publish a library of 20 short answers (how Kepler measures incrementality, onboards in 90 days, staffs accounts, handles data), each linked to proof. Give procurement teams a downloadable pack.

Procurement and AI assistants read public answers; publishing them shortens RFPs and wins shortlists.

• Rivals copy answers

  Proof and numbers are hard to copy.

• HiringSenior Director, Retail Media (open on the board, updated August 19, 2026): Kepler's "Retail Center of Excellence" across Amazon Ads (SPA, DSP, AMC), Walmart Connect, Target Roundel, Instacart, Criteo, DoorDash and other retail media networks; "primary builder evangelist of Kepler's 'Retail 360' approach"; "Refine Kepler's retail media narrative to help productize and differentiate our 'Kepler Commerce' services"; anticipate "agentic, LLM search" shopping. Three Director, Data Strategy & Analytics, Retail posts (updated October 15, 2026) "assist Kepler in driving new business growth in pitches and RFPs".Source
• HiringManager, Strategy (B2B), Chicago (posted September 21, 2026): develops "integrated performance marketing and account-based marketing (ABM) strategies" built on clients' "target accounts". Director, Activation (posted October 13, 2026): "primary growth engine within our Client Solutions group" bridging media execution "and ongoing business development"; "Revenue Expansion: Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks"; "The Ideal candidate has B2B & ABM account experience."Source
• Your websiteSitemap (162 URLs, checked October 23, 2026): 71 blog posts, expertise guides (GEO, media mix modeling, retail media networks, CTV, CRM, CDPs, paid social, measurement), 17 Kip product pages (Kip MMM, Audiences, Personas, Discover, Activate, Maximize, AIR, PDP+, Content Engine and more), 11 office pages and an AI adoption quiz at /myaitype. The GEO guide has no H1 heading. B2B posts include "How B2B marketers can break through the noise" and "Kepler's winning blueprint for FinServ campaigns".Source