Paxos growth playbook

Render every FAQ answer as text in the page (keep the accordion look), add FAQPage structured data, and expand each answer with the facts already on the page: the issuing entity for each market (OCC national trust, MAS-licensed entity, MiCA EMI), how reserves are held and attested, and how redemption works. Every answer goes through compliance review before publishing, with dates on regulatory statements. Add the same treatment to the payments FAQ (chains, countries, refunds, fees, conversion).

These are the questions procurement, risk and legal teams ask first. Answering them in plain text, with Paxos's regulatory record behind them, makes Paxos the cited source for issuer due diligence and shortens the first sales calls.

[ ] Answers in page HTML, not only in the accordion script
[ ] Who is the legal issuer (by market: OCC trust, MAS entity, MiCA EMI)
[ ] What backs each asset and how reserves are held
[ ] Attestation: who, how often, where to read it
[ ] How redemption works
[ ] GENIUS Act: dated, factual, reviewed
[ ] Payments FAQ: chains, countries, refunds, chargebacks, fees, conversion
[ ] FAQPage structured data
[ ] Compliance sign-off and review date on each answer
[ ] Old /frequently-asked-questions URLs out of the sitemap

• Regulatory statements go out of date

  Date every answer and review it when rules or licences change.

• Answers read as legal advice

  Keep them factual about Paxos, and link to terms and disclosures.

• Your websiteChecked twice on October 22, 2026: the Stablecoin Issuance page FAQ lists "Who is the legal issuer of a white label asset?", "What backs each asset?" and "How does the GENIUS Act affect a launch today?", but none of the answers is in the page HTML that search engines and AI assistants read. On the Stablecoin Payments page, six of seven FAQ questions (blockchains, countries, refunds, chargebacks, fees, conversions) have no answer in the HTML; only "Which stablecoins are supported?" does.Source
• HiringProduct Marketing Lead, Stablecoins (remote US, posted October 6, 2026): will "own the go-to-market strategy for our issuance platform" and "drive adoption of our assets including USDG and more to customers across exchanges, fintech, payments, defi, banking"; positioning, messaging and competitive analysis; sales enablement materials and training; product launches; "thought leadership content that establishes Paxos as the leader in blockchain infrastructure"; "translate technical capabilities into clear business value propositions".Source
• Your websiteStablecoin Issuance page: "The issuer behind PYUSD, PAXG and USDG. Now behind yours."; "$230B Cumulative token activity", "$9B Paxos-issued assets in circulation", issuing since 2018, "19M+ Wallets and customers powered"; OCC, MAS, MiCA and SEC (conditional clearing agency registration, May 2026) oversight; white label (PYUSD "$4B+" in circulation, "70+ Markets") or the Global Dollar Network ("$3.5B+ USDG in circulation", "150+ GDN partners"); "800+ partners" and "80+ trading firms onboarded for direct mint and burn"; closing line for buyers "in early conversations or active RFP".Source
• Your websiteSitemap (496 URLs, October 22, 2026): 310 blog posts and 119 newsroom items; the six /frequently-asked-questions URLs redirect to the homepage, the issuance page or the support site; /404 and /page are listed; there are no customer story pages and no comparison or "choosing an issuer" pages.Source
• Your websiteHomepage: H1 "Blockchain Infrastructure for Enterprises"; a regulatory timeline (2015 first NYDFS limited purpose trust charter for digital assets, 2022 MAS major payments institution licence, 2025 OCC national trust); the Global Dollar (USDG) card and footer link go to globaldollar.com, while paxos.com has a /usdg-transparency page.Source

Add the coverage since 2024 (OCC charter, Fordefi acquisition, Schwab, Solana, SEC registration), set a monthly update, add a media contact block, spokesperson bios and a fact sheet with the current figures from the issuance page.

A current newsroom signals momentum to the reporters the new head is trying to win back, and gives them the facts they need on deadline.

• Old coverage on sensitive topics

  Include it accurately; the record builds trust.

• Your websiteNewsroom: the latest press release is May 28, 2026 (Paxos Securities Settlement Company receives SEC clearing agency registration); the "In the News" section's newest item is dated July 11, 2024.Source
• HiringHead of Communications (New York, posted April 30, 2026 and still open), "the sole member of the Communications team": owns executive, corporate, policy, internal and product communications; will "return Paxos to a strong presence in key financial and crypto outlets", "re-establishing our presence in key conversations"; build trust "with the media, regulators, partners and employees"; and "Use AI tools and systems to increase leverage in content development, research, and measurement".Source
• Your websiteStablecoin Issuance page: "The issuer behind PYUSD, PAXG and USDG. Now behind yours."; "$230B Cumulative token activity", "$9B Paxos-issued assets in circulation", issuing since 2018, "19M+ Wallets and customers powered"; OCC, MAS, MiCA and SEC (conditional clearing agency registration, May 2026) oversight; white label (PYUSD "$4B+" in circulation, "70+ Markets") or the Global Dollar Network ("$3.5B+ USDG in circulation", "150+ GDN partners"); "800+ partners" and "80+ trading firms onboarded for direct mint and burn"; closing line for buyers "in early conversations or active RFP".Source

Update the PYUSD hero with the current scale and use cases (with PayPal's approval and compliance review), fix the homepage card, and check the other asset pages for dated launch language.

Current scale is stronger proof than "new", and clean copy matters for a regulated brand.

• Partner approval delays

  Fix the Paxos-owned copy first.

• Your websiteThe PayPal USD page's H1 still reads "The new stablecoin from PayPal. Issued by Paxos." The homepage card reads "PYUSD is PYUSD is PayPal's stablecoin designed for payments" (a repeated phrase).Source
• Your websiteStablecoin Issuance page: "The issuer behind PYUSD, PAXG and USDG. Now behind yours."; "$230B Cumulative token activity", "$9B Paxos-issued assets in circulation", issuing since 2018, "19M+ Wallets and customers powered"; OCC, MAS, MiCA and SEC (conditional clearing agency registration, May 2026) oversight; white label (PYUSD "$4B+" in circulation, "70+ Markets") or the Global Dollar Network ("$3.5B+ USDG in circulation", "150+ GDN partners"); "800+ partners" and "80+ trading firms onboarded for direct mint and burn"; closing line for buyers "in early conversations or active RFP".Source
• HiringProduct Marketing Lead, Stablecoins (remote US, posted October 6, 2026): will "own the go-to-market strategy for our issuance platform" and "drive adoption of our assets including USDG and more to customers across exchanges, fintech, payments, defi, banking"; positioning, messaging and competitive analysis; sales enablement materials and training; product launches; "thought leadership content that establishes Paxos as the leader in blockchain infrastructure"; "translate technical capabilities into clear business value propositions".Source

Replace the registration with a recap: three takeaways, a short video or quotes (with permission), the Banker's Blueprint guide and a "talk to our bank team" button. Remove redirecting and error URLs from the sitemap and add a check before each publish.

Event pages keep attracting bank searches after the event, and a recap turns them into leads for the strategic accounts team.

• Speakers decline quotes

  Use Paxos-only takeaways.

• Your websiteEvent page "The Banker's Blueprint to Moving Onchain", "an exclusive conversation at Sibos" in Miami on September 29, 2026, "for banks and broker dealers", still shows "Register Now" after the event.Source
• Your websiteSitemap (496 URLs, October 22, 2026): 310 blog posts and 119 newsroom items; the six /frequently-asked-questions URLs redirect to the homepage, the issuance page or the support site; /404 and /page are listed; there are no customer story pages and no comparison or "choosing an issuer" pages.Source
• HiringGrowth team: a VP, Strategic Accounts (posted July 30, 2026) and a Director, Strategic Accounts (posted October 5, 2026) to land "new institutional relationships with asset managers, banks, brokerages, and more", "Build a go-to-market plan for banks, brokerage and financial institutions", and act as advocates for "Paxos' regulation-first approach", taking new solutions "from 0 to 1".Source
• Your websiteGated resources: the "2025 Enterprise Digital Asset Adoption Report" ("a survey of 400 financial technology leaders"), "The Banker's Blueprint for Stablecoins" guide for banks "from regional to G-SIB", and "How to Evaluate Blockchain and Crypto Infrastructure Providers"; each sits behind a form.Source

Publish a launch page with the stages (model choice, regulatory scoping, contracts, reserves and banking, technical integration, testnet, launch, post-launch support), the documents involved and the teams that support each stage, reviewed by legal and compliance. End with a "talk to an expert" form that asks which stage the buyer is at.

A clear process lowers the perceived risk of a big decision and gives sales a better-qualified first call.

• Timelines read as commitments

  Describe ranges and dependencies, not dates.

• Your websiteStablecoin Issuance page: "The issuer behind PYUSD, PAXG and USDG. Now behind yours."; "$230B Cumulative token activity", "$9B Paxos-issued assets in circulation", issuing since 2018, "19M+ Wallets and customers powered"; OCC, MAS, MiCA and SEC (conditional clearing agency registration, May 2026) oversight; white label (PYUSD "$4B+" in circulation, "70+ Markets") or the Global Dollar Network ("$3.5B+ USDG in circulation", "150+ GDN partners"); "800+ partners" and "80+ trading firms onboarded for direct mint and burn"; closing line for buyers "in early conversations or active RFP".Source
• HiringProduct Marketing Lead, Stablecoins (remote US, posted October 6, 2026): will "own the go-to-market strategy for our issuance platform" and "drive adoption of our assets including USDG and more to customers across exchanges, fintech, payments, defi, banking"; positioning, messaging and competitive analysis; sales enablement materials and training; product launches; "thought leadership content that establishes Paxos as the leader in blockchain infrastructure"; "translate technical capabilities into clear business value propositions".Source
• HiringSenior Technical Account Manager (posted August 13, 2026): Technical Services "supports our partnerships with Crypto Brokerage, Tokenized Asset and Payments customers post-launch, enabling growth through optimizing integrations and driving product adoption", managing integrations with "PayPal, Interactive Brokers, Stripe, and Kraken".Source
• HiringGrowth team: a VP, Strategic Accounts (posted July 30, 2026) and a Director, Strategic Accounts (posted October 5, 2026) to land "new institutional relationships with asset managers, banks, brokerages, and more", "Build a go-to-market plan for banks, brokerage and financial institutions", and act as advocates for "Paxos' regulation-first approach", taking new solutions "from 0 to 1".Source

Publish a due-diligence page that links the regulatory record, transparency reports, security page and licences, with a request form for the confidential pack (SOC reports, policies) under NDA. Track which accounts download it.

Removing friction for the risk reviewers speeds up deals, and download signals tell sales which accounts are in active evaluation.

• Sensitive documents

  Keep them under NDA; publish only links and summaries.

• Your websiteGated resources: the "2025 Enterprise Digital Asset Adoption Report" ("a survey of 400 financial technology leaders"), "The Banker's Blueprint for Stablecoins" guide for banks "from regional to G-SIB", and "How to Evaluate Blockchain and Crypto Infrastructure Providers"; each sits behind a form.Source
• HiringGrowth team: a VP, Strategic Accounts (posted July 30, 2026) and a Director, Strategic Accounts (posted October 5, 2026) to land "new institutional relationships with asset managers, banks, brokerages, and more", "Build a go-to-market plan for banks, brokerage and financial institutions", and act as advocates for "Paxos' regulation-first approach", taking new solutions "from 0 to 1".Source
• Your websiteHomepage: H1 "Blockchain Infrastructure for Enterprises"; a regulatory timeline (2015 first NYDFS limited purpose trust charter for digital assets, 2022 MAS major payments institution licence, 2025 OCC national trust); the Global Dollar (USDG) card and footer link go to globaldollar.com, while paxos.com has a /usdg-transparency page.Source
• Your websiteSitemap (496 URLs, October 22, 2026): 310 blog posts and 119 newsroom items; the six /frequently-asked-questions URLs redirect to the homepage, the issuance page or the support site; /404 and /page are listed; there are no customer story pages and no comparison or "choosing an issuer" pages.Source

With each partner's approval, publish launch stories: what they launched, the model used, timeline, integration and results they agree to share. Add a short video where possible, and use them in sales decks.

Peer proof is decisive in regulated buying, and Paxos has unusually strong names.

• Partners limit details

  Focus on the launch process and scale they already announced.

• HiringEvery Paxos job post: "we've built blockchain infrastructure that tokenizes, custodies, trades and settles assets for the world's leading financial institutions, like PayPal, Venmo, Mastercard, Interactive Brokers and Charles Schwab"; and a notice that "Fraudulent accounts sometimes pose as Paxos recruiters" and "fake websites sometimes impersonate our careers site".Source
• Your websiteSitemap (496 URLs, October 22, 2026): 310 blog posts and 119 newsroom items; the six /frequently-asked-questions URLs redirect to the homepage, the issuance page or the support site; /404 and /page are listed; there are no customer story pages and no comparison or "choosing an issuer" pages.Source
• HiringSenior Technical Account Manager (posted August 13, 2026): Technical Services "supports our partnerships with Crypto Brokerage, Tokenized Asset and Payments customers post-launch, enabling growth through optimizing integrations and driving product adoption", managing integrations with "PayPal, Interactive Brokers, Stripe, and Kraken".Source
• Your websiteStablecoin Issuance page: "The issuer behind PYUSD, PAXG and USDG. Now behind yours."; "$230B Cumulative token activity", "$9B Paxos-issued assets in circulation", issuing since 2018, "19M+ Wallets and customers powered"; OCC, MAS, MiCA and SEC (conditional clearing agency registration, May 2026) oversight; white label (PYUSD "$4B+" in circulation, "70+ Markets") or the Global Dollar Network ("$3.5B+ USDG in circulation", "150+ GDN partners"); "800+ partners" and "80+ trading firms onboarded for direct mint and burn"; closing line for buyers "in early conversations or active RFP".Source

Publish a neutral, compliance-reviewed guide: issuing models, what each costs in effort and oversight, questions to ask any issuer, and where Paxos fits (white label or GDN). Avoid naming rivals with claims; compare models, not companies.

Buyers searching for how to choose meet Paxos at the start of the decision, framed around regulation-first issuance.

• Seen as attacking rivals

  Compare models only.

• Competitor researchRivals' own homepages: Circle, "a trusted full-stack platform including Arc, CPN, and USDC"; Bridge, "A stablecoin platform built for developers"; Anchorage Digital, "home to the first federally chartered digital asset bank in the United States"; Brale, "One regulated system for stablecoin issuance, custody, payments, and compliance. 75+ programs in production"; M0, "Proven at scale with 20+ launches and $24B in annual volume"; Agora, "AUSD, a fully reserved digital dollar".See the research Source
• Your websiteStablecoin Issuance page: "The issuer behind PYUSD, PAXG and USDG. Now behind yours."; "$230B Cumulative token activity", "$9B Paxos-issued assets in circulation", issuing since 2018, "19M+ Wallets and customers powered"; OCC, MAS, MiCA and SEC (conditional clearing agency registration, May 2026) oversight; white label (PYUSD "$4B+" in circulation, "70+ Markets") or the Global Dollar Network ("$3.5B+ USDG in circulation", "150+ GDN partners"); "800+ partners" and "80+ trading firms onboarded for direct mint and burn"; closing line for buyers "in early conversations or active RFP".Source
• HiringProduct Marketing Lead, Stablecoins (remote US, posted October 6, 2026): will "own the go-to-market strategy for our issuance platform" and "drive adoption of our assets including USDG and more to customers across exchanges, fintech, payments, defi, banking"; positioning, messaging and competitive analysis; sales enablement materials and training; product launches; "thought leadership content that establishes Paxos as the leader in blockchain infrastructure"; "translate technical capabilities into clear business value propositions".Source
• Your websiteSitemap (496 URLs, October 22, 2026): 310 blog posts and 119 newsroom items; the six /frequently-asked-questions URLs redirect to the homepage, the issuance page or the support site; /404 and /page are listed; there are no customer story pages and no comparison or "choosing an issuer" pages.Source

Turn the guide into a quarterly bank series: an invite-only briefing per region, a bank landing page with the relevant products (custody, brokerage, issuance), and a follow-up path to a strategy session.

Banks move in peer groups; a recurring series builds a pipeline that one-off events do not.

• Long cycles

  Track stage progress, not just deals.

• HiringGrowth team: a VP, Strategic Accounts (posted July 30, 2026) and a Director, Strategic Accounts (posted October 5, 2026) to land "new institutional relationships with asset managers, banks, brokerages, and more", "Build a go-to-market plan for banks, brokerage and financial institutions", and act as advocates for "Paxos' regulation-first approach", taking new solutions "from 0 to 1".Source
• Your websiteGated resources: the "2025 Enterprise Digital Asset Adoption Report" ("a survey of 400 financial technology leaders"), "The Banker's Blueprint for Stablecoins" guide for banks "from regional to G-SIB", and "How to Evaluate Blockchain and Crypto Infrastructure Providers"; each sits behind a form.Source
• Your websiteEvent page "The Banker's Blueprint to Moving Onchain", "an exclusive conversation at Sibos" in Miami on September 29, 2026, "for banks and broker dealers", still shows "Register Now" after the event.Source

Write one approved sheet per segment with the problem, the Paxos model that fits, proof points from the issuance page, integration steps and the right contact. Train sales on each.

Specific materials shorten cycles and keep claims consistent and compliant across the team.

• Off-message edits

  Lock the approved versions.

• HiringProduct Marketing Lead, Stablecoins (remote US, posted October 6, 2026): will "own the go-to-market strategy for our issuance platform" and "drive adoption of our assets including USDG and more to customers across exchanges, fintech, payments, defi, banking"; positioning, messaging and competitive analysis; sales enablement materials and training; product launches; "thought leadership content that establishes Paxos as the leader in blockchain infrastructure"; "translate technical capabilities into clear business value propositions".Source
• Your websiteStablecoin Issuance page: "The issuer behind PYUSD, PAXG and USDG. Now behind yours."; "$230B Cumulative token activity", "$9B Paxos-issued assets in circulation", issuing since 2018, "19M+ Wallets and customers powered"; OCC, MAS, MiCA and SEC (conditional clearing agency registration, May 2026) oversight; white label (PYUSD "$4B+" in circulation, "70+ Markets") or the Global Dollar Network ("$3.5B+ USDG in circulation", "150+ GDN partners"); "800+ partners" and "80+ trading firms onboarded for direct mint and burn"; closing line for buyers "in early conversations or active RFP".Source
• Your websiteStablecoin Payments page: accept, convert and pay out with APIs, supporting USDG, PYUSD, USDC and USDP; "Read the Docs"; the footer links developer documentation (docs.paxos.com) and a Testnet Faucet.Source

Run a quarterly review per partner: integration health, usage, unused products (custody, payments, conversion) and a joint plan. Share a short report with the partner's product lead.

Expansion inside existing partners is the most efficient growth for infrastructure.

• Partners see it as upselling

  Lead with integration health.

• HiringSenior Technical Account Manager (posted August 13, 2026): Technical Services "supports our partnerships with Crypto Brokerage, Tokenized Asset and Payments customers post-launch, enabling growth through optimizing integrations and driving product adoption", managing integrations with "PayPal, Interactive Brokers, Stripe, and Kraken".Source
• HiringSenior Product Manager, Liquidity & Money Movement (posted October 7, 2026): owns "the payment rails, fiat on/off ramps, and stablecoin conversion flows" that let "the largest enterprises" "move billions of dollars in and out of digital assets". A Director of Engineering, Assets & Issuance (posted October 12, 2026) and a Product Compliance Manager are also open.Source
• Your websiteStablecoin Payments page: accept, convert and pay out with APIs, supporting USDG, PYUSD, USDC and USDP; "Read the Docs"; the footer links developer documentation (docs.paxos.com) and a Testnet Faucet.Source

Add an optional sign-in or company field to the faucet and sandbox, a quickstart for payments, and a "talk to us about production" prompt after repeated use. Pass company-level signals to the account team.

Developer activity is an early, honest buying signal for infrastructure.

• Developers dislike friction

  Keep the faucet usable without signing in.

• Your websiteStablecoin Payments page: accept, convert and pay out with APIs, supporting USDG, PYUSD, USDC and USDP; "Read the Docs"; the footer links developer documentation (docs.paxos.com) and a Testnet Faucet.Source
• HiringSenior Product Manager, Liquidity & Money Movement (posted October 7, 2026): owns "the payment rails, fiat on/off ramps, and stablecoin conversion flows" that let "the largest enterprises" "move billions of dollars in and out of digital assets". A Director of Engineering, Assets & Issuance (posted October 12, 2026) and a Product Compliance Manager are also open.Source
• HiringProduct Marketing Lead, Stablecoins (remote US, posted October 6, 2026): will "own the go-to-market strategy for our issuance platform" and "drive adoption of our assets including USDG and more to customers across exchanges, fintech, payments, defi, banking"; positioning, messaging and competitive analysis; sales enablement materials and training; product launches; "thought leadership content that establishes Paxos as the leader in blockchain infrastructure"; "translate technical capabilities into clear business value propositions".Source

Set a two-posts-a-month calendar tied to product, policy and partner milestones, with a fixed compliance review slot each week so posts do not stall. Repurpose each post for LinkedIn and the sales team.

Regular, reviewed explainers keep Paxos in the regulated-stablecoin conversation and feed search and AI answers.

• Review bottleneck

  Batch reviews and use approved language.

• Your websiteBlog: the newest featured post is "Bringing PAXG to Solana" (June 25, 2026), before that "State vs. Federal Regulation of Digital Asset Companies" (June 1, 2026) and "What Does 'Fully Backed' Actually Mean for a Stablecoin?" (April 22, 2026).Source
• HiringHead of Communications (New York, posted April 30, 2026 and still open), "the sole member of the Communications team": owns executive, corporate, policy, internal and product communications; will "return Paxos to a strong presence in key financial and crypto outlets", "re-establishing our presence in key conversations"; build trust "with the media, regulators, partners and employees"; and "Use AI tools and systems to increase leverage in content development, research, and measurement".Source
• HiringProduct Marketing Lead, Stablecoins (remote US, posted October 6, 2026): will "own the go-to-market strategy for our issuance platform" and "drive adoption of our assets including USDG and more to customers across exchanges, fintech, payments, defi, banking"; positioning, messaging and competitive analysis; sales enablement materials and training; product launches; "thought leadership content that establishes Paxos as the leader in blockchain infrastructure"; "translate technical capabilities into clear business value propositions".Source

Each month, post a short note when the attestations are out: what was attested, by whom, and where to read it, with no performance or return language. Share it on LinkedIn and with partners.

Consistent, factual disclosure builds trust with the institutions and regulators the communications head must reach.

• Read as promotion

  Keep to facts and links to the reports.

• Your websiteStablecoin Issuance page: "The issuer behind PYUSD, PAXG and USDG. Now behind yours."; "$230B Cumulative token activity", "$9B Paxos-issued assets in circulation", issuing since 2018, "19M+ Wallets and customers powered"; OCC, MAS, MiCA and SEC (conditional clearing agency registration, May 2026) oversight; white label (PYUSD "$4B+" in circulation, "70+ Markets") or the Global Dollar Network ("$3.5B+ USDG in circulation", "150+ GDN partners"); "800+ partners" and "80+ trading firms onboarded for direct mint and burn"; closing line for buyers "in early conversations or active RFP".Source
• Your websiteHomepage: H1 "Blockchain Infrastructure for Enterprises"; a regulatory timeline (2015 first NYDFS limited purpose trust charter for digital assets, 2022 MAS major payments institution licence, 2025 OCC national trust); the Global Dollar (USDG) card and footer link go to globaldollar.com, while paxos.com has a /usdg-transparency page.Source
• HiringHead of Communications (New York, posted April 30, 2026 and still open), "the sole member of the Communications team": owns executive, corporate, policy, internal and product communications; will "return Paxos to a strong presence in key financial and crypto outlets", "re-establishing our presence in key conversations"; build trust "with the media, regulators, partners and employees"; and "Use AI tools and systems to increase leverage in content development, research, and measurement".Source

Publish five key charts and findings on an open page with the method, keep the full report gated, and pitch the findings to reporters with the communications head.

Open findings earn citations and links; the gate still captures serious readers.

• Fewer downloads

  Keep the detailed sections gated.

• Your websiteGated resources: the "2025 Enterprise Digital Asset Adoption Report" ("a survey of 400 financial technology leaders"), "The Banker's Blueprint for Stablecoins" guide for banks "from regional to G-SIB", and "How to Evaluate Blockchain and Crypto Infrastructure Providers"; each sits behind a form.Source
• HiringHead of Communications (New York, posted April 30, 2026 and still open), "the sole member of the Communications team": owns executive, corporate, policy, internal and product communications; will "return Paxos to a strong presence in key financial and crypto outlets", "re-establishing our presence in key conversations"; build trust "with the media, regulators, partners and employees"; and "Use AI tools and systems to increase leverage in content development, research, and measurement".Source
• HiringProduct Marketing Lead, Stablecoins (remote US, posted October 6, 2026): will "own the go-to-market strategy for our issuance platform" and "drive adoption of our assets including USDG and more to customers across exchanges, fintech, payments, defi, banking"; positioning, messaging and competitive analysis; sales enablement materials and training; product launches; "thought leadership content that establishes Paxos as the leader in blockchain infrastructure"; "translate technical capabilities into clear business value propositions".Source

Survey banks, brokerages, payment firms and fintechs; publish adoption, use cases and buying criteria by segment; launch with briefings, an event and sales follow-up. All claims compliance-reviewed.

A respected annual report gives reporters a reason to call, and sales a reason to open conversations every year.

• Self-serving findings

  Use an independent research partner.

• Your websiteGated resources: the "2025 Enterprise Digital Asset Adoption Report" ("a survey of 400 financial technology leaders"), "The Banker's Blueprint for Stablecoins" guide for banks "from regional to G-SIB", and "How to Evaluate Blockchain and Crypto Infrastructure Providers"; each sits behind a form.Source
• HiringProduct Marketing Lead, Stablecoins (remote US, posted October 6, 2026): will "own the go-to-market strategy for our issuance platform" and "drive adoption of our assets including USDG and more to customers across exchanges, fintech, payments, defi, banking"; positioning, messaging and competitive analysis; sales enablement materials and training; product launches; "thought leadership content that establishes Paxos as the leader in blockchain infrastructure"; "translate technical capabilities into clear business value propositions".Source
• HiringHead of Communications (New York, posted April 30, 2026 and still open), "the sole member of the Communications team": owns executive, corporate, policy, internal and product communications; will "return Paxos to a strong presence in key financial and crypto outlets", "re-establishing our presence in key conversations"; build trust "with the media, regulators, partners and employees"; and "Use AI tools and systems to increase leverage in content development, research, and measurement".Source
• Your websiteStablecoin Issuance page: "The issuer behind PYUSD, PAXG and USDG. Now behind yours."; "$230B Cumulative token activity", "$9B Paxos-issued assets in circulation", issuing since 2018, "19M+ Wallets and customers powered"; OCC, MAS, MiCA and SEC (conditional clearing agency registration, May 2026) oversight; white label (PYUSD "$4B+" in circulation, "70+ Markets") or the Global Dollar Network ("$3.5B+ USDG in circulation", "150+ GDN partners"); "800+ partners" and "80+ trading firms onboarded for direct mint and burn"; closing line for buyers "in early conversations or active RFP".Source

Build a short planner: markets, brand ownership, distribution needs, chains and timing. It returns the suitable model, the regulatory entity involved, the documents to prepare and an expert call. No financial projections.

Interactive tools capture intent better than forms and give sales the context before the first call.

• Over-simplifies regulation

  Present outcomes as a starting point for a conversation.

• Your websiteStablecoin Issuance page: "The issuer behind PYUSD, PAXG and USDG. Now behind yours."; "$230B Cumulative token activity", "$9B Paxos-issued assets in circulation", issuing since 2018, "19M+ Wallets and customers powered"; OCC, MAS, MiCA and SEC (conditional clearing agency registration, May 2026) oversight; white label (PYUSD "$4B+" in circulation, "70+ Markets") or the Global Dollar Network ("$3.5B+ USDG in circulation", "150+ GDN partners"); "800+ partners" and "80+ trading firms onboarded for direct mint and burn"; closing line for buyers "in early conversations or active RFP".Source
• HiringProduct Marketing Lead, Stablecoins (remote US, posted October 6, 2026): will "own the go-to-market strategy for our issuance platform" and "drive adoption of our assets including USDG and more to customers across exchanges, fintech, payments, defi, banking"; positioning, messaging and competitive analysis; sales enablement materials and training; product launches; "thought leadership content that establishes Paxos as the leader in blockchain infrastructure"; "translate technical capabilities into clear business value propositions".Source
• Your websiteHomepage: H1 "Blockchain Infrastructure for Enterprises"; a regulatory timeline (2015 first NYDFS limited purpose trust charter for digital assets, 2022 MAS major payments institution licence, 2025 OCC national trust); the Global Dollar (USDG) card and footer link go to globaldollar.com, while paxos.com has a /usdg-transparency page.Source

Offer partners a co-marketing kit: joint announcement template, approved language, logo use and a listing on a partner page, all reviewed by compliance. Feature one partner a month.

Partner announcements extend reach to each partner's customers and prove the network grows.

• Partner claims vary

  Approve every announcement.

• Your websiteStablecoin Issuance page: "The issuer behind PYUSD, PAXG and USDG. Now behind yours."; "$230B Cumulative token activity", "$9B Paxos-issued assets in circulation", issuing since 2018, "19M+ Wallets and customers powered"; OCC, MAS, MiCA and SEC (conditional clearing agency registration, May 2026) oversight; white label (PYUSD "$4B+" in circulation, "70+ Markets") or the Global Dollar Network ("$3.5B+ USDG in circulation", "150+ GDN partners"); "800+ partners" and "80+ trading firms onboarded for direct mint and burn"; closing line for buyers "in early conversations or active RFP".Source
• HiringProduct Marketing Lead, Stablecoins (remote US, posted October 6, 2026): will "own the go-to-market strategy for our issuance platform" and "drive adoption of our assets including USDG and more to customers across exchanges, fintech, payments, defi, banking"; positioning, messaging and competitive analysis; sales enablement materials and training; product launches; "thought leadership content that establishes Paxos as the leader in blockchain infrastructure"; "translate technical capabilities into clear business value propositions".Source
• Your websiteHomepage: H1 "Blockchain Infrastructure for Enterprises"; a regulatory timeline (2015 first NYDFS limited purpose trust charter for digital assets, 2022 MAS major payments institution licence, 2025 OCC national trust); the Global Dollar (USDG) card and footer link go to globaldollar.com, while paxos.com has a /usdg-transparency page.Source

Publish one page listing official domains, social accounts, recruiting email domains, official token contract addresses and how to report impersonation. Link it from the careers page, footer and asset pages.

A clear source of truth protects customers and candidates and reinforces the trust brand.

• List goes stale

  One owner and a quarterly review.

• HiringEvery Paxos job post: "we've built blockchain infrastructure that tokenizes, custodies, trades and settles assets for the world's leading financial institutions, like PayPal, Venmo, Mastercard, Interactive Brokers and Charles Schwab"; and a notice that "Fraudulent accounts sometimes pose as Paxos recruiters" and "fake websites sometimes impersonate our careers site".Source
• HiringHead of Communications (New York, posted April 30, 2026 and still open), "the sole member of the Communications team": owns executive, corporate, policy, internal and product communications; will "return Paxos to a strong presence in key financial and crypto outlets", "re-establishing our presence in key conversations"; build trust "with the media, regulators, partners and employees"; and "Use AI tools and systems to increase leverage in content development, research, and measurement".Source
• Your websiteHomepage: H1 "Blockchain Infrastructure for Enterprises"; a regulatory timeline (2015 first NYDFS limited purpose trust charter for digital assets, 2022 MAS major payments institution licence, 2025 OCC national trust); the Global Dollar (USDG) card and footer link go to globaldollar.com, while paxos.com has a /usdg-transparency page.Source

Publish a short quarterly letter from the CEO: what changed in regulation and the market, what Paxos launched, and what institutions should watch next. Distribute it on the blog, LinkedIn and to partners; offer it to one outlet as an op-ed.

A recurring, signed point of view is the simplest way to rebuild a leadership voice, and it gives reporters a reason to call.

• Forward-looking statements

  Keep to facts and opinions, reviewed by legal.

• HiringHead of Communications (New York, posted April 30, 2026 and still open), "the sole member of the Communications team": owns executive, corporate, policy, internal and product communications; will "return Paxos to a strong presence in key financial and crypto outlets", "re-establishing our presence in key conversations"; build trust "with the media, regulators, partners and employees"; and "Use AI tools and systems to increase leverage in content development, research, and measurement".Source
• Your websiteHomepage: H1 "Blockchain Infrastructure for Enterprises"; a regulatory timeline (2015 first NYDFS limited purpose trust charter for digital assets, 2022 MAS major payments institution licence, 2025 OCC national trust); the Global Dollar (USDG) card and footer link go to globaldollar.com, while paxos.com has a /usdg-transparency page.Source
• Your websiteNewsroom: the latest press release is May 28, 2026 (Paxos Securities Settlement Company receives SEC clearing agency registration); the "In the News" section's newest item is dated July 11, 2024.Source