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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Oct 23, 2026 2 views
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growth playbook · Oct 23, 2026

pixability.com (opens in a new tab)

Pixability growth playbook

Diagnosis

Pixability is a YouTube specialist with strong product news in 2026 (Pixability360, Pixie and an AI slop solution) and it is hiring to market it: a content manager to own web, social, YouTube video and AEO, an events director to build a global program, and customer success and planning roles focused on renewals and RFPs.

The gaps are in its own marketing: its YouTube channel has 1.45K subscribers, the AI slop launch has no product page, 102 posts sit under /uncategorized/, key reports share a generic description and the glossary dates from 2020.

This playbook makes the channel the proof first, fixes the content foundations, then builds an owned event and dinner program, an open Hot List franchise and an AI Slop Index.

Growth Score

7/10

Biggest Opportunity

Use Pixability's own data and channel as the marketing: an active channel, an open Hot List and an AI Slop Index that make it the source for YouTube creator intelligence.

Biggest Risk

Zefr, Channel Factory, DoubleVerify and IAS all claim AI-driven suitability and outcomes; without visible proof and fresh content, Pixability's difference is hard to see.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Run Pixability's own YouTube channel as the live case study for Channel Management

    Run the standard Channel Management audit on @pixability.

    High impact First result in 1 quarter
  2. 2

    Give the AI slop launch a product page and a demo path

    Draft the page from the press release.

    High impact First result in 1 month
  3. 3

    Fix the generic descriptions on the Creator Hot List and seasonal playbooks

    Rewrite the Hot List description today.

    Medium impact First result in 2 weeks

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 2Big bets · 8Fill-ins · 6Reconsider · 5
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Pixability sells Channel Management ("YouTube is the #2 Search Engine Worldwide", 2.4X subscriber growth for PUMA) and calls itself the leading channel management provider. Its own channel has 1.45K subscribers and 56 videos, with gaps of several months between uploads. Prospects checking the channel see the opposite of the pitch. The new content manager is hired to "create great video content for YouTube".

    High impactMedium effort First result in 1 quarter Senior Digital Marketing Cont…

    First action

    Run the standard Channel Management audit on @pixability.

    How to measure it

    Channel subscribers

    Now
    –
    Target
    5,000
    By
    2 quarters

    Steps

    1. 1

      Audit the channel

      Use the same audit sold to clients.

      Senior Digital Marketing Content Manager 1 week

    2. 2

      Set the format

      Weekly Hot List rundown and platform news.

      Senior Digital Marketing Content Manager 1 week

    3. 3

      Fix the basics

      Titles, descriptions, playlists by buyer question.

      Senior Digital Marketing Content Manager 1 week

    4. 4

      Publish weekly

      One long video and three Shorts.

      Senior Digital Marketing Content Manager weekly

    5. 5

      Link to demos

      Tracked links to the demo page.

      Web developer 1 day

    6. 6

      Report quarterly

      Before-and-after as a case study.

      Senior Director of Product Marketing quarterly

    First result
    1 quarter
    Cost
    Content production time
    Owner
    Senior Digital Marketing Content Manager

    Smallest test

    Publish four Hot List rundown videos in four weeks.

    Why it works

    Apply the Channel Management playbook to @pixability in public: an audit, a weekly upload rhythm built on data the company already has (a short Creator Hot List rundown, a "what changed on YouTube this week" episode, one success story a month), Shorts cut from each, search-led titles and playlists by buyer question. Publish the before-and-after numbers each quarter as a Channel Management case study.

    It turns the weakest proof point into the strongest one: buyers see the method working on Pixability's own channel, and every video doubles as sales and AEO content.

    Ready to use

    ChecklistOwn-channel launch list

    [ ] Channel audit with the client template
    [ ] Channel trailer for brand marketers
    [ ] Weekly Creator Hot List rundown
    [ ] Shorts cut from each long video
    [ ] Playlists by buyer question
    [ ] Tracked demo links in descriptions
    [ ] Quarterly before-and-after report

    Risks and how to handle them

    • Videos drain the small team

      Batch-record a month at a time.

    • Slow early growth looks bad

      Publish the case study after the first quarter.

    Evidence

    • YouTubePixability's own YouTube channel (@pixability, linked from the site), checked October 22, 2026: 1.45K subscribers and 56 videos; the latest uploads are from 2 weeks, 1 month and 2 months ago, and the ones before them 5 and 6 months ago.Source
    • Your websiteChannel Management page: "YouTube is the #2 Search Engine Worldwide", "Organic Discovery Drives Purchase Decisions", "Pixability Drives 2.4X Subscriber Growth for PUMA". The report "YouTube Channel Management and the AEO Opportunity" (September 2026) says "Pixability is the leading provider of YouTube channel management services globally" for brands such as PUMA, KIND, Bose, CVS and Aveda.Source
    • HiringSenior Digital Marketing Content Manager (New York, posted October 21, 2026, $125,000-$150,000): reports to the Senior Director of Product Marketing; will "Own Pixability's web and social presence" and run social programs "that drive pipeline, not just reach", put Pixability's point of view on "YouTube, creators, and the AI-driven search landscape (AEO) at the center", and "create great video content for YouTube, social and the web site".Source
    • Your websiteInsights reports: the Creator Hot List: Sports Edition (behind a HubSpot form; "The average YouTube ad campaign runs 82% on creator channels"; "The 30 fastest-growing Sports creators tiered by subscriber count and ranked by Q2 growth"), the 2026 Fall Football Playbook, the 2026 Holiday Seasonal Tentpole Playbook and a 2017 brand safety white paper all use the reports index's generic meta description, "Browse our data-driven YouTube and CTV insights reports on video and audience behavior by visiting this page."Source
  • 02

    The October 1 launch helps advertisers avoid AI slop with Pixie and Famous Birthdays' 100,000 verified creators, at a moment when 53% of media experts call AI adjacency a top challenge. On the site it exists only as news items, so a planner searching for it lands on a press release with no product page or demo form.

    High impactLow effort First result in 1 month Senior Director of Product Ma…

    First action

    Draft the page from the press release.

    How to measure it

    Demo requests

    Now
    –
    Target
    30 a quarter
    By
    1 quarter

    Steps

    1. 1

      Write copy

      Problem, method, proof.

      Senior Director of Product Marketing 3 days

    2. 2

      Sample report

      Anonymized flagged channels.

      Insights team 1 week

    3. 3

      Build the page

      With a demo form.

      Web developer 3 days

    4. 4

      Link it

      Pixie page and news.

      Web developer 1 day

    5. 5

      Promote

      LinkedIn and sales emails.

      Senior Digital Marketing Content Manager 1 week

    6. 6

      Measure

      Visits and demos.

      Senior Digital Marketing Content Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Senior Director of Product Marketing

    Smallest test

    Publish a one-section page with the demo form.

    Why it works

    Build a product page: the problem, how Pixie and creator verification work, a sample report of flagged channel types, FAQs for agencies, and a "check my campaign" demo form. Link it from the Pixie page and the news items.

    A timely problem with a clear answer brings in demand; a product page converts it.

    Risks and how to handle them

    • Overclaiming detection

      Describe what is flagged, not perfect accuracy.

    Evidence

    • Your websiteOctober 1, 2026 release: a new solution "to help advertisers identify and avoid very low-quality AI-generated content", combining Pixie agentic AI with Famous Birthdays' "more than 100,000 manually profiled YouTube creators"; the CEO: "Creator channels account for 82% of impressions in a typical YouTube ad campaign". The launch exists only as /news/ items (no product page). The same day Pixability added a former General Motors CMO to its advisory board.Source
    • Competitor researchRivals' own homepages: Zefr, "the leader in AI-powered content classifications for brands and advertisers"; Channel Factory, "brand suitability, contextual targeting, and measurable results" for "every YouTube and Social campaign"; DoubleVerify, "the leading media effectiveness platform"; Integral Ad Science, "the industry's most actionable data".Source
    • HiringSenior Digital Marketing Content Manager (New York, posted October 21, 2026, $125,000-$150,000): reports to the Senior Director of Product Marketing; will "Own Pixability's web and social presence" and run social programs "that drive pipeline, not just reach", put Pixability's point of view on "YouTube, creators, and the AI-driven search landscape (AEO) at the center", and "create great video content for YouTube, social and the web site".Source
  • 03

    The homepage banner promotes the Creator Hot List, yet the report and two of the newest seasonal playbooks share the reports index's generic description. The homepage title and description also still say "YouTube + CTV Data and Media Solutions" while the H1 has moved to creator intelligence.

    Medium impactLow effort First result in 2 weeks Senior Digital Marketing Cont…

    First action

    Rewrite the Hot List description today.

    How to measure it

    Search click-through on report pages

    Now
    –
    Target
    +15%
    By
    60 days

    Steps

    1. 1

      List pages

      Reports with the generic description.

      Senior Digital Marketing Content Manager 1 hour

    2. 2

      Rewrite

      One line each.

      Senior Digital Marketing Content Manager 1 day

    3. 3

      Homepage

      Title and description.

      Senior Director of Product Marketing 1 hour

    4. 4

      Checklist

      Description required to publish.

      Senior Digital Marketing Content Manager 1 hour

    5. 5

      Request indexing

      Search Console.

      Web developer 1 hour

    6. 6

      Measure

      Click-through.

      Senior Digital Marketing Content Manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Senior Digital Marketing Content Manager

    Smallest test

    Fix the three 2026 report descriptions.

    Why it works

    Write a specific description for each report (what is inside, who it is for), update the homepage title and description to the creator intelligence and Pixability360 message, and add a check to the publishing checklist.

    Search results and AI answers quote these lines; specific descriptions earn clicks and the right summary.

    Risks and how to handle them

    • Lower click-through

      Test the homepage change separately.

    Evidence

    • Your websiteInsights reports: the Creator Hot List: Sports Edition (behind a HubSpot form; "The average YouTube ad campaign runs 82% on creator channels"; "The 30 fastest-growing Sports creators tiered by subscriber count and ranked by Q2 growth"), the 2026 Fall Football Playbook, the 2026 Holiday Seasonal Tentpole Playbook and a 2017 brand safety white paper all use the reports index's generic meta description, "Browse our data-driven YouTube and CTV insights reports on video and audience behavior by visiting this page."Source
    • Your websiteHomepage: H1 "Don't YouTube without creator intelligence", "Our agentic platform leverages proprietary creator intelligence", a "What's New: Pixability360 Is Here" panel and a top banner for "The YouTube Creator Hot List: Sports Edition"; the title and meta description still say "YouTube + CTV Data and Media Solutions" and "Boost your YouTube and CTV presence". Offerings: Full-Serve YouTube ("Recommended"), Self-Serve YouTube and Channel Management. Claim: "our platform has powered more YouTube campaigns than any platform outside of Google".Source
    • HiringSenior Digital Marketing Content Manager (New York, posted October 21, 2026, $125,000-$150,000): reports to the Senior Director of Product Marketing; will "Own Pixability's web and social presence" and run social programs "that drive pipeline, not just reach", put Pixability's point of view on "YouTube, creators, and the AI-driven search landscape (AEO) at the center", and "create great video content for YouTube, social and the web site".Source
  • 04

    Pixability's 102 posts sit under WordPress's default /uncategorized/ path, including the 2026 Inclusive Media Initiative creator Q&As. The new content manager is asked to own the site and AEO; search engines and AI assistants read URL paths and categories as topic signals.

    Medium impactLow effort First result in 1 month Senior Digital Marketing Cont…

    First action

    Export the 102 posts and assign a topic to each.

    How to measure it

    Traffic to recategorized posts

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Define topics

      Four or five categories.

      Senior Digital Marketing Content Manager 1 day

    2. 2

      Assign posts

      All 102.

      Senior Digital Marketing Content Manager 2 days

    3. 3

      Set redirects

      301 from old paths.

      Web developer 1 day

    4. 4

      Category pages

      Intro and product links.

      Senior Digital Marketing Content Manager 2 days

    5. 5

      Update sitemap

      And internal links.

      Web developer 1 day

    6. 6

      Monitor

      Search Console errors.

      Web developer 1 month

    First result
    1 month
    Cost
    $0
    Owner
    Senior Digital Marketing Content Manager

    Smallest test

    Move the Inclusive Media Initiative posts first.

    Why it works

    Create real categories (Creators, Responsible Media, CTV, Measurement), assign every post, set 301 redirects from the old paths, and give each category page an introduction and links to the matching product.

    Clear topics help search and AI systems understand what Pixability is expert in, and help readers find more.

    Risks and how to handle them

    • Temporary ranking dip

      Redirect one to one.

    Evidence

    • Your websiteSitemap (1,587 URLs, checked October 22, 2026): 769 /news/ URLs, 267 of them from 2014-2015, with duplicates such as four 2011 pages on the same $1M angel round and "-2", "-3" and "-4" copies of a 2015 EMEA appointment; 102 posts under the WordPress default /uncategorized/ path, including 2026 Inclusive Media Initiative creator Q&As; 276 glossary pages last modified in 2020; the Ad Legends video series last updated in 2021; a 2014 press release for UberTube, "first independent event for YouTube brand marketing"; no events page; /llms.txt returns 404.Source
    • HiringSenior Digital Marketing Content Manager (New York, posted October 21, 2026, $125,000-$150,000): reports to the Senior Director of Product Marketing; will "Own Pixability's web and social presence" and run social programs "that drive pipeline, not just reach", put Pixability's point of view on "YouTube, creators, and the AI-driven search landscape (AEO) at the center", and "create great video content for YouTube, social and the web site".Source
  • 05

    The team already writes takeaways from events it attends (Programmatic I/O NYC, YouTube360 at Google, CreatorIQ Connect LA in October). The new events director is asked to build "post-event follow-up plans that convert engagement into opportunities".

    High impactLow effort First result in 1 month Director

    First action

    List contacts from the last three events.

    How to measure it

    Meetings booked within 30 days

    Now
    –
    Target
    10 per event
    By
    1 quarter

    Steps

    1. 1

      Collect contacts

      From each attendee.

      Director, Events & Experiential Marketing per event

    2. 2

      Write takeaways

      Within 24 hours.

      Senior Digital Marketing Content Manager per event

    3. 3

      Send follow-up

      Within 48 hours.

      Director, Events & Experiential Marketing per event

    4. 4

      Log in HubSpot

      Tag by event.

      Director, Events & Experiential Marketing per event

    5. 5

      Sales calls

      Warm contacts.

      Head of Sales ongoing

    6. 6

      Report

      Meetings and pipeline.

      Director, Events & Experiential Marketing monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Director, Events & Experiential Marketing

    Smallest test

    Follow up the CreatorIQ Connect contacts this week.

    Why it works

    For each event, send the write-up within 48 hours to everyone the team met, with one relevant report (Hot List, seasonal playbook) and a meeting link; log contacts by event in HubSpot and report meetings booked per event.

    Fast, useful follow-up is where event spend turns into pipeline.

    Risks and how to handle them

    • Generic emails

      Reference the conversation held.

    Evidence

    • Your websiteUK and Europe content: the UK YouTube and Connected TV Media Agency Survey (2025 and 2026), "The UK Brand Marketer's Playbook for YouTube Success in 2026" and a Vaillant UK success story. Webinars in 2026: January, April and July. The blog writes up industry events: Programmatic I/O NYC (October 1), the YouTube360 event at Google (October 7) and CreatorIQ Connect LA (October 19).Source
    • HiringDirector, Events & Experiential Marketing (New York, posted September 16, 2026): will "build and scale Pixability's global events program" across the US and Europe, from "intimate executive dinners and thought leadership lunches" to "major industry sponsorships", build "pre-event outreach strategies that drive qualified meetings" and "post-event follow-up plans that convert engagement into opportunities", and track "meetings generated, influenced pipeline, and ROI".Source
    • Your websiteInsights reports: the Creator Hot List: Sports Edition (behind a HubSpot form; "The average YouTube ad campaign runs 82% on creator channels"; "The 30 fastest-growing Sports creators tiered by subscriber count and ranked by Q2 growth"), the 2026 Fall Football Playbook, the 2026 Holiday Seasonal Tentpole Playbook and a 2017 brand safety white paper all use the reports index's generic meta description, "Browse our data-driven YouTube and CTV insights reports on video and audience behavior by visiting this page."Source
  • 06

    Real visitors pass Core Web Vitals, but Google's phone test shows the homepage downloading 5.6 MB, of which the Wistia and YouTube embeds are 4.5 MB, with the main heading appearing at 3.7 s. Agency planners often open links on phones between meetings.

    Medium impactLow effort First result in 2 weeks Web developer

    First action

    Swap one embed for a click-to-load poster.

    How to measure it

    Mobile PageSpeed

    Now
    –
    Target
    85+
    By
    1 month

    Steps

    1. 1

      List embeds

      Homepage and landing pages.

      Web developer 1 day

    2. 2

      Poster images

      Click to load.

      Web developer 2 days

    3. 3

      Trim scripts

      Unused JavaScript.

      Web developer 2 days

    4. 4

      Test

      Lab and field data.

      Web developer 1 day

    5. 5

      Roll out

      Other pages.

      Web developer 1 week

    6. 6

      Monitor

      Monthly.

      Web developer monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Web developer

    Smallest test

    Change the homepage embeds first.

    Why it works

    Replace the embedded players with a poster image that loads the video on click, remove unused scripts, and recheck the homepage and top landing pages.

    A lighter page loads faster on mobile and spends visitors' data on content, not players they may never press.

    Risks and how to handle them

    • Fewer video plays

      Track plays before and after.

    Evidence

    • Google PageSpeedMobile lab test of the homepage: performance 69, Largest Contentful Paint 3.7 s (the H1), 5.6 MB downloaded, of which Wistia video 2.6 MB and YouTube embeds 1.9 MB; 1.5 MB of unused JavaScript. Real Chrome visitors pass Core Web Vitals: origin LCP 1.44 s, INP 77 ms, CLS 0.02.Source

This quarter 10

The core plays for the next three months.

  • 07

    In 2014 Pixability launched UberTube, "the first independent event for YouTube brand marketing". The new events director is asked to build a global program, but owned flagship events are missing from the site today. YouTube marketing is now far bigger than in 2014.

    High impactHigh effort First result in 2 quarters Director

    First action

    Check the UberTube name is still available to use.

    How to measure it

    Influenced pipeline

    Now
    –
    Target
    $2M
    By
    3 quarters

    Steps

    1. 1

      Confirm the name

      Trademark and domain check.

      Director, Events & Experiential Marketing 1 week

    2. 2

      Set the date

      Avoid big industry weeks.

      Director, Events & Experiential Marketing 2 weeks

    3. 3

      Program

      Clients, creators, data.

      Senior Director of Product Marketing 1 month

    4. 4

      Invite

      Target accounts with sales.

      Director, Events & Experiential Marketing 1 month

    5. 5

      Run and record

      For the channel.

      Director, Events & Experiential Marketing 1 day

    6. 6

      Follow up

      48-hour plan.

      Director, Events & Experiential Marketing 2 weeks

    7. 7

      Measure

      Pipeline and renewals.

      Director, Events & Experiential Marketing 1 quarter

    First result
    2 quarters
    Cost
    Venue and production budget
    Owner
    Director, Events & Experiential Marketing

    Smallest test

    Host a 40-person UberTube breakfast.

    Why it works

    Relaunch UberTube as a half-day New York event (and a London edition), built around the Creator Hot List, AI slop and Pixability360, with client speakers and creators. Record it for the YouTube channel and sell sponsor slots to partners.

    An owned event puts Pixability at the center of the category instead of renting booths at others' events, and supplies a year of content.

    Risks and how to handle them

    • Low attendance

      Start small and invite-only.

    Evidence

    • Your websiteSitemap (1,587 URLs, checked October 22, 2026): 769 /news/ URLs, 267 of them from 2014-2015, with duplicates such as four 2011 pages on the same $1M angel round and "-2", "-3" and "-4" copies of a 2015 EMEA appointment; 102 posts under the WordPress default /uncategorized/ path, including 2026 Inclusive Media Initiative creator Q&As; 276 glossary pages last modified in 2020; the Ad Legends video series last updated in 2021; a 2014 press release for UberTube, "first independent event for YouTube brand marketing"; no events page; /llms.txt returns 404.Source
    • HiringDirector, Events & Experiential Marketing (New York, posted September 16, 2026): will "build and scale Pixability's global events program" across the US and Europe, from "intimate executive dinners and thought leadership lunches" to "major industry sponsorships", build "pre-event outreach strategies that drive qualified meetings" and "post-event follow-up plans that convert engagement into opportunities", and track "meetings generated, influenced pipeline, and ROI".Source
    • Your websiteUK and Europe content: the UK YouTube and Connected TV Media Agency Survey (2025 and 2026), "The UK Brand Marketer's Playbook for YouTube Success in 2026" and a Vaillant UK success story. Webinars in 2026: January, April and July. The blog writes up industry events: Programmatic I/O NYC (October 1), the YouTube360 event at Google (October 7) and CreatorIQ Connect LA (October 19).Source
  • 08

    The events director is asked to run executive dinners and thought-leadership lunches; the Hot List ranks the 30 fastest-growing creators in a category. Each edition gives a natural reason to gather the marketers in that category.

    High impactMedium effort First result in 1 quarter Director

    First action

    Pick the next Hot List category and ten target guests.

    How to measure it

    Opportunities created

    Now
    –
    Target
    3 per dinner
    By
    2 quarters

    Steps

    1. 1

      Pick category

      Next Hot List.

      Senior Director of Product Marketing 1 week

    2. 2

      Guest list

      With sales.

      Director, Events & Experiential Marketing 2 weeks

    3. 3

      Book creator

      From the list.

      Director, Events & Experiential Marketing 2 weeks

    4. 4

      Host

      Briefing and dinner.

      Director, Events & Experiential Marketing per edition

    5. 5

      Follow up

      Tailored plan.

      Account Manager - NYC 1 week

    6. 6

      Measure

      Opportunities.

      Director, Events & Experiential Marketing quarterly

    First result
    1 quarter
    Cost
    Dinner costs
    Owner
    Director, Events & Experiential Marketing

    Smallest test

    Host one dinner for the Sports edition.

    Why it works

    For each Hot List edition, host a dinner for 12 brand and agency leaders in that category, with one featured creator and a briefing of the findings. Send attendees the full list and a tailored plan after.

    Category-specific data makes the invitation relevant, and small dinners create the senior relationships that win renewals.

    Risks and how to handle them

    • Guests cancel

      Invite 20 for 12 seats.

    Evidence

    • HiringDirector, Events & Experiential Marketing (New York, posted September 16, 2026): will "build and scale Pixability's global events program" across the US and Europe, from "intimate executive dinners and thought leadership lunches" to "major industry sponsorships", build "pre-event outreach strategies that drive qualified meetings" and "post-event follow-up plans that convert engagement into opportunities", and track "meetings generated, influenced pipeline, and ROI".Source
    • Your websiteInsights reports: the Creator Hot List: Sports Edition (behind a HubSpot form; "The average YouTube ad campaign runs 82% on creator channels"; "The 30 fastest-growing Sports creators tiered by subscriber count and ranked by Q2 growth"), the 2026 Fall Football Playbook, the 2026 Holiday Seasonal Tentpole Playbook and a 2017 brand safety white paper all use the reports index's generic meta description, "Browse our data-driven YouTube and CTV insights reports on video and audience behavior by visiting this page."Source
    • HiringAccount Manager - NYC (posted October 6, 2026) leads advertiser renewals and will "Streamline RFP process"; Digital Media Planner (posted September 1, 2026) will "respond to all RFPs by using AI and our internal AI based workflows". The posts describe Pixability as used by "Dentsu, Interpublic Group, Omnicom, Publicis, and GroupM", "in the top 3% of Google Partners worldwide" and "on the Inc. 5000 for nine consecutive years".Source
  • 09

    The Hot List is the homepage headline and is gated in full, and the content manager is asked to put Pixability's view on creators and AEO at the center. A gated PDF is invisible to search engines and AI assistants.

    High impactMedium effort First result in 2 quarters Senior Digital Marketing Cont…

    First action

    Publish the Sports top 10 as an open page.

    How to measure it

    Hot List form fills

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Plan categories

      Monthly calendar.

      Senior Digital Marketing Content Manager 2 weeks

    2. 2

      Open page

      Top 10 and trends.

      Senior Digital Marketing Content Manager 1 week

    3. 3

      Gate the rest

      Full 30 and advice.

      Senior Digital Marketing Content Manager 1 week

    4. 4

      Structured data

      Article and list markup.

      Web developer 1 week

    5. 5

      Promote

      LinkedIn, channel, press.

      Senior Digital Marketing Content Manager monthly

    6. 6

      Measure

      Leads and citations.

      Senior Digital Marketing Content Manager monthly

    First result
    2 quarters
    Cost
    Analyst time
    Owner
    Senior Digital Marketing Content Manager

    Smallest test

    Open one edition.

    Why it works

    Publish a monthly Hot List by category (sports, beauty, gaming, food, finance) with an open page showing the top 10 and the trends, and gate only the full 30 with activation advice. Add structured data and a newsletter signup.

    An open top 10 earns links, press and AI citations, while the full list keeps lead capture.

    Risks and how to handle them

    • Creators object

      Use public data and positive framing.

    Evidence

    • Your websiteInsights reports: the Creator Hot List: Sports Edition (behind a HubSpot form; "The average YouTube ad campaign runs 82% on creator channels"; "The 30 fastest-growing Sports creators tiered by subscriber count and ranked by Q2 growth"), the 2026 Fall Football Playbook, the 2026 Holiday Seasonal Tentpole Playbook and a 2017 brand safety white paper all use the reports index's generic meta description, "Browse our data-driven YouTube and CTV insights reports on video and audience behavior by visiting this page."Source
    • HiringSenior Digital Marketing Content Manager (New York, posted October 21, 2026, $125,000-$150,000): reports to the Senior Director of Product Marketing; will "Own Pixability's web and social presence" and run social programs "that drive pipeline, not just reach", put Pixability's point of view on "YouTube, creators, and the AI-driven search landscape (AEO) at the center", and "create great video content for YouTube, social and the web site".Source
    • Your websiteHomepage: H1 "Don't YouTube without creator intelligence", "Our agentic platform leverages proprietary creator intelligence", a "What's New: Pixability360 Is Here" panel and a top banner for "The YouTube Creator Hot List: Sports Edition"; the title and meta description still say "YouTube + CTV Data and Media Solutions" and "Boost your YouTube and CTV presence". Offerings: Full-Serve YouTube ("Recommended"), Self-Serve YouTube and Channel Management. Claim: "our platform has powered more YouTube campaigns than any platform outside of Google".Source
  • 10

    The glossary has 276 pages, all last modified in 2020, before Shorts ads, Demand Gen and AI slop, and the site has no llms.txt. The new content manager is asked to lead on AEO, and glossary answers are exactly what assistants quote.

    Medium impactMedium effort First result in 1 quarter Senior Digital Marketing Cont…

    First action

    List the top 50 glossary pages by traffic.

    How to measure it

    Glossary organic traffic

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Rank pages

      By traffic.

      Senior Digital Marketing Content Manager 1 week

    2. 2

      Update 50

      Definitions and dates.

      Senior Digital Marketing Content Manager 1 month

    3. 3

      Add new terms

      2026 vocabulary.

      Senior Digital Marketing Content Manager 2 weeks

    4. 4

      Link products

      From each term.

      Senior Digital Marketing Content Manager 1 week

    5. 5

      Publish llms.txt

      Key pages.

      Web developer 1 day

    6. 6

      Measure

      Traffic and citations.

      Senior Digital Marketing Content Manager monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Senior Digital Marketing Content Manager

    Smallest test

    Update ten terms this month.

    Why it works

    Update the top 50 terms by traffic, add 2026 terms (Demand Gen, Shorts, creator intelligence, AI slop, Pixability360 concepts), date each page, link to products, and publish an llms.txt listing the glossary, reports and product pages.

    Fresh definitions with dates are what search and AI systems prefer to cite.

    Risks and how to handle them

    • Large job

      Do 50 terms first.

    Evidence

    • Your websiteSitemap (1,587 URLs, checked October 22, 2026): 769 /news/ URLs, 267 of them from 2014-2015, with duplicates such as four 2011 pages on the same $1M angel round and "-2", "-3" and "-4" copies of a 2015 EMEA appointment; 102 posts under the WordPress default /uncategorized/ path, including 2026 Inclusive Media Initiative creator Q&As; 276 glossary pages last modified in 2020; the Ad Legends video series last updated in 2021; a 2014 press release for UberTube, "first independent event for YouTube brand marketing"; no events page; /llms.txt returns 404.Source
    • HiringSenior Digital Marketing Content Manager (New York, posted October 21, 2026, $125,000-$150,000): reports to the Senior Director of Product Marketing; will "Own Pixability's web and social presence" and run social programs "that drive pipeline, not just reach", put Pixability's point of view on "YouTube, creators, and the AI-driven search landscape (AEO) at the center", and "create great video content for YouTube, social and the web site".Source
    • Your websiteOctober 1, 2026 release: a new solution "to help advertisers identify and avoid very low-quality AI-generated content", combining Pixie agentic AI with Famous Birthdays' "more than 100,000 manually profiled YouTube creators"; the CEO: "Creator channels account for 82% of impressions in a typical YouTube ad campaign". The launch exists only as /news/ items (no product page). The same day Pixability added a former General Motors CMO to its advisory board.Source
  • 11

    The /news/ section has 769 URLs, a third of them from 2014-2015, with several copies of the same story (four pages on a 2011 funding round, three numbered copies of a 2015 appointment). Duplicates split authority and bury the 2026 launches.

    Medium impactLow effort First result in 1 month Senior Digital Marketing Cont…

    First action

    List duplicate news slugs.

    How to measure it

    News URLs in the sitemap

    Now
    –
    Target
    -50%
    By
    1 quarter

    Steps

    1. 1

      Find duplicates

      By title.

      Senior Digital Marketing Content Manager 2 days

    2. 2

      Merge

      One page each.

      Senior Digital Marketing Content Manager 1 week

    3. 3

      Redirect

      301 to the kept page.

      Web developer 2 days

    4. 4

      Archive

      By year.

      Web developer 1 week

    5. 5

      Feature 2026

      Current news on top.

      Senior Digital Marketing Content Manager 1 day

    6. 6

      Monitor

      Search Console.

      Web developer 1 month

    First result
    1 month
    Cost
    $0
    Owner
    Senior Digital Marketing Content Manager

    Smallest test

    Merge the 2011 funding pages.

    Why it works

    Merge duplicates into one page each with redirects, move old coverage into a yearly archive, and keep a clean, current news page with the 2026 launches on top.

    A tidy archive helps search engines find the news that matters and keeps prospects from landing on 2011.

    Risks and how to handle them

    • Losing backlinks

      Redirect every removed URL.

    Evidence

    • Your websiteSitemap (1,587 URLs, checked October 22, 2026): 769 /news/ URLs, 267 of them from 2014-2015, with duplicates such as four 2011 pages on the same $1M angel round and "-2", "-3" and "-4" copies of a 2015 EMEA appointment; 102 posts under the WordPress default /uncategorized/ path, including 2026 Inclusive Media Initiative creator Q&As; 276 glossary pages last modified in 2020; the Ad Legends video series last updated in 2021; a 2014 press release for UberTube, "first independent event for YouTube brand marketing"; no events page; /llms.txt returns 404.Source
    • Your websiteOctober 1, 2026 release: a new solution "to help advertisers identify and avoid very low-quality AI-generated content", combining Pixie agentic AI with Famous Birthdays' "more than 100,000 manually profiled YouTube creators"; the CEO: "Creator channels account for 82% of impressions in a typical YouTube ad campaign". The launch exists only as /news/ items (no product page). The same day Pixability added a former General Motors CMO to its advisory board.Source
  • 12

    The new EMEA customer success director owns the renewal book and client health scoring, using AI for pacing and renewal-risk signals. Pixability already has UK research (the 2026 agency survey, the UK playbook) and a Vaillant UK story.

    High impactMedium effort First result in 2 quarters Regional Director

    First action

    Pick five signals from past churned accounts.

    How to measure it

    EMEA gross renewal

    Now
    –
    Target
    +10 points
    By
    3 quarters

    Steps

    1. 1

      Pick signals

      From churned accounts.

      Regional Director, Customer Success - EMEA 2 weeks

    2. 2

      Build score

      Automated weekly.

      Regional Director, Customer Success - EMEA 1 month

    3. 3

      Weekly review

      With account managers.

      Regional Director, Customer Success - EMEA weekly

    4. 4

      Proof pack

      UK research and stories.

      Senior Digital Marketing Content Manager 2 weeks

    5. 5

      Act on risk

      Executive outreach.

      Regional Director, Customer Success - EMEA ongoing

    6. 6

      Report

      Renewals and saves.

      Regional Director, Customer Success - EMEA quarterly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Regional Director, Customer Success EMEA

    Smallest test

    Score the top 20 EMEA accounts by hand.

    Why it works

    Build a health score from pacing, performance against benchmarks, meeting cadence and executive contacts; review it weekly; and give each at-risk account a UK proof pack (survey findings, UK story, a fresh audit).

    Early warnings plus local proof turn renewal risk into renewal conversations.

    Risks and how to handle them

    • Score ignored

      Tie it to the weekly meeting.

    Evidence

    • HiringRegional Director, Customer Success - EMEA (London, posted September 16, 2026): owns "the regional renewal book end to end" and "client health tracking (scoring, sentiment, executive relationship mapping)", works with the "SVP, Sales EMEA", speaks "across managed service, Self+, and self-service engagements", and will "Use AI and automation to surface client health, pacing, and renewal-risk signals".Source
    • Your websiteUK and Europe content: the UK YouTube and Connected TV Media Agency Survey (2025 and 2026), "The UK Brand Marketer's Playbook for YouTube Success in 2026" and a Vaillant UK success story. Webinars in 2026: January, April and July. The blog writes up industry events: Programmatic I/O NYC (October 1), the YouTube360 event at Google (October 7) and CreatorIQ Connect LA (October 19).Source
  • 13

    The media planner owns RFPs "using AI and our internal AI based workflows", and the account manager is asked to streamline them. Holding-company RFPs repeat many questions.

    High impactMedium effort First result in 1 quarter Digital Media Planner

    First action

    Gather the last 20 RFP responses.

    How to measure it

    RFP win rate

    Now
    –
    Target
    +10 points
    By
    2 quarters

    Steps

    1. 1

      Collect RFPs

      Last 20 with outcomes.

      Digital Media Planner 2 weeks

    2. 2

      Tag

      Vertical, objective, outcome.

      Digital Media Planner 1 week

    3. 3

      Approve answers

      Sales and legal.

      Head of Sales 2 weeks

    4. 4

      Connect AI

      Draws from the library.

      Digital Media Planner 2 weeks

    5. 5

      Use

      Every new RFP.

      Digital Media Planner ongoing

    6. 6

      Measure

      Turnaround and wins.

      Account Manager - NYC quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Digital Media Planner

    Smallest test

    Answer the next RFP from the library.

    Why it works

    Collect past RFP answers, plans and campaign results by vertical and objective into one approved library the AI workflow draws from, with a win/loss tag. Measure turnaround and win rate.

    Faster, sharper responses with proof from similar campaigns win more RFPs without more people.

    Risks and how to handle them

    • Outdated claims

      Review the library quarterly.

    Evidence

    • HiringAccount Manager - NYC (posted October 6, 2026) leads advertiser renewals and will "Streamline RFP process"; Digital Media Planner (posted September 1, 2026) will "respond to all RFPs by using AI and our internal AI based workflows". The posts describe Pixability as used by "Dentsu, Interpublic Group, Omnicom, Publicis, and GroupM", "in the top 3% of Google Partners worldwide" and "on the Inc. 5000 for nine consecutive years".Source
    • HiringRegional Director, Customer Success - EMEA (London, posted September 16, 2026): owns "the regional renewal book end to end" and "client health tracking (scoring, sentiment, executive relationship mapping)", works with the "SVP, Sales EMEA", speaks "across managed service, Self+, and self-service engagements", and will "Use AI and automation to surface client health, pacing, and renewal-risk signals".Source
  • 14

    Pixability offers Full-Serve, Self+ and self-service. Customer success is asked to speak across all three and use AI for account signals. Self-serve clients with growing spend or new markets are the easiest upsell.

    Medium impactMedium effort First result in 1 quarter Account Manager NYC

    First action

    List self-serve accounts with rising spend.

    How to measure it

    Upgrades

    Now
    –
    Target
    5 a quarter
    By
    2 quarters

    Steps

    1. 1

      Define signals

      Spend, campaigns, regions.

      Account Manager - NYC 1 week

    2. 2

      Build alerts

      Weekly list.

      Account Manager - NYC 2 weeks

    3. 3

      Offer review

      Free Pixability360 review.

      Account Manager - NYC ongoing

    4. 4

      Route

      Account manager with reason.

      Account Manager - NYC ongoing

    5. 5

      Track

      Upgrades and spend.

      Account Manager - NYC monthly

    6. 6

      Refine

      Signals quarterly.

      Account Manager - NYC quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Account Manager NYC

    Smallest test

    Offer five reviews this month.

    Why it works

    Flag self-serve accounts with rising spend, more campaigns or new regions, offer a free Pixability360 review, and route them to an account manager with the reason.

    Clients already getting results are the cheapest growth.

    Risks and how to handle them

    • Clients like self-serve

      Offer help, not a switch.

    Evidence

    • HiringRegional Director, Customer Success - EMEA (London, posted September 16, 2026): owns "the regional renewal book end to end" and "client health tracking (scoring, sentiment, executive relationship mapping)", works with the "SVP, Sales EMEA", speaks "across managed service, Self+, and self-service engagements", and will "Use AI and automation to surface client health, pacing, and renewal-risk signals".Source
    • Your websiteHomepage: H1 "Don't YouTube without creator intelligence", "Our agentic platform leverages proprietary creator intelligence", a "What's New: Pixability360 Is Here" panel and a top banner for "The YouTube Creator Hot List: Sports Edition"; the title and meta description still say "YouTube + CTV Data and Media Solutions" and "Boost your YouTube and CTV presence". Offerings: Full-Serve YouTube ("Recommended"), Self-Serve YouTube and Channel Management. Claim: "our platform has powered more YouTube campaigns than any platform outside of Google".Source
  • 15

    Ad Legends interviewed senior marketers (including a global CMO) but was last updated in 2021. Pixability has just added a former General Motors CMO to its advisory board and already published his view on what brands get wrong about YouTube.

    Medium impactMedium effort First result in 1 quarter Senior Digital Marketing Cont…

    First action

    Book the first two guests.

    How to measure it

    Meetings with guest companies

    Now
    –
    Target
    1 per episode
    By
    2 quarters

    Steps

    1. 1

      Agree format

      With the advisor.

      Senior Digital Marketing Content Manager 2 weeks

    2. 2

      Book guests

      Target accounts.

      Head of Sales 1 month

    3. 3

      Record

      Monthly.

      Senior Digital Marketing Content Manager monthly

    4. 4

      Cut clips

      Shorts and LinkedIn.

      Senior Digital Marketing Content Manager monthly

    5. 5

      Publish

      Channel and site.

      Senior Digital Marketing Content Manager monthly

    6. 6

      Follow up

      With guest companies.

      Head of Sales monthly

    First result
    1 quarter
    Cost
    Production costs
    Owner
    Senior Digital Marketing Content Manager

    Smallest test

    Record one episode.

    Why it works

    Relaunch Ad Legends as a monthly video interview hosted with the new advisor, featuring CMOs from target accounts, published on the channel and cut into Shorts and LinkedIn clips.

    CMO interviews build relationships with the guests and draw their peers, and feed the owned channel.

    Risks and how to handle them

    • Guests hard to book

      Record remotely in 30 minutes.

    Evidence

    • Your websiteSitemap (1,587 URLs, checked October 22, 2026): 769 /news/ URLs, 267 of them from 2014-2015, with duplicates such as four 2011 pages on the same $1M angel round and "-2", "-3" and "-4" copies of a 2015 EMEA appointment; 102 posts under the WordPress default /uncategorized/ path, including 2026 Inclusive Media Initiative creator Q&As; 276 glossary pages last modified in 2020; the Ad Legends video series last updated in 2021; a 2014 press release for UberTube, "first independent event for YouTube brand marketing"; no events page; /llms.txt returns 404.Source
    • Your websiteOctober 1, 2026 release: a new solution "to help advertisers identify and avoid very low-quality AI-generated content", combining Pixie agentic AI with Famous Birthdays' "more than 100,000 manually profiled YouTube creators"; the CEO: "Creator channels account for 82% of impressions in a typical YouTube ad campaign". The launch exists only as /news/ items (no product page). The same day Pixability added a former General Motors CMO to its advisory board.Source
    • YouTubePixability's own YouTube channel (@pixability, linked from the site), checked October 22, 2026: 1.45K subscribers and 56 videos; the latest uploads are from 2 weeks, 1 month and 2 months ago, and the ones before them 5 and 6 months ago.Source
  • 16

    The content manager is asked to run social "that drive pipeline, not just reach" and to equip sellers. Pixability's data produces stats every week (82% of impressions on creator channels, fastest-growing creators).

    Medium impactLow effort First result in 1 quarter Senior Digital Marketing Cont…

    First action

    Make the first four weekly charts.

    How to measure it

    Meetings from social

    Now
    –
    Target
    5 a month
    By
    2 quarters

    Steps

    1. 1

      Make charts

      Weekly.

      Senior Digital Marketing Content Manager weekly

    2. 2

      Write posts

      Two lines each.

      Senior Digital Marketing Content Manager weekly

    3. 3

      Send to sellers

      Monday.

      Senior Digital Marketing Content Manager weekly

    4. 4

      Track

      Engagement by seller.

      Senior Digital Marketing Content Manager weekly

    5. 5

      Coach

      Top posters share tips.

      Head of Sales monthly

    6. 6

      Report

      Meetings.

      Senior Digital Marketing Content Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Senior Digital Marketing Content Manager

    Smallest test

    Send the first chart this Monday.

    Why it works

    Send sellers one chart and a two-line post each Monday from Hot List and Pixie data, with a link to the open report page. Track engagement and meetings by seller.

    Buyers trust people over brand pages, and a steady flow of useful data keeps sellers visible.

    Risks and how to handle them

    • Low participation

      Start with five volunteers.

    Evidence

    • HiringSenior Digital Marketing Content Manager (New York, posted October 21, 2026, $125,000-$150,000): reports to the Senior Director of Product Marketing; will "Own Pixability's web and social presence" and run social programs "that drive pipeline, not just reach", put Pixability's point of view on "YouTube, creators, and the AI-driven search landscape (AEO) at the center", and "create great video content for YouTube, social and the web site".Source
    • Your websiteInsights reports: the Creator Hot List: Sports Edition (behind a HubSpot form; "The average YouTube ad campaign runs 82% on creator channels"; "The 30 fastest-growing Sports creators tiered by subscriber count and ranked by Q2 growth"), the 2026 Fall Football Playbook, the 2026 Holiday Seasonal Tentpole Playbook and a 2017 brand safety white paper all use the reports index's generic meta description, "Browse our data-driven YouTube and CTV insights reports on video and audience behavior by visiting this page."Source
    • Your websiteOctober 1, 2026 release: a new solution "to help advertisers identify and avoid very low-quality AI-generated content", combining Pixie agentic AI with Famous Birthdays' "more than 100,000 manually profiled YouTube creators"; the CEO: "Creator channels account for 82% of impressions in a typical YouTube ad campaign". The launch exists only as /news/ items (no product page). The same day Pixability added a former General Motors CMO to its advisory board.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Pixability can now identify AI slop channels with Pixie and Famous Birthdays data. Advertisers worry about it, and no one publishes a regular measure of how much of YouTube's ad-supported inventory it is.

    High impactHigh effort First result in 3 quarters CEO

    First action

    Agree the method and the first data cut.

    How to measure it

    Demos citing the index

    Now
    –
    Target
    50 a quarter
    By
    3 quarters

    Steps

    1. 1

      Define method

      Clear criteria.

      Insights team 1 month

    2. 2

      First cut

      Category and country.

      Insights team 1 month

    3. 3

      Review

      Legal and partner.

      CEO 2 weeks

    4. 4

      Publish

      Open summary, gated detail.

      Senior Digital Marketing Content Manager 1 week

    5. 5

      Press

      Trade briefings.

      CEO 2 weeks

    6. 6

      Repeat

      Quarterly.

      Senior Digital Marketing Content Manager quarterly

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    CEO

    Smallest test

    Publish one chart from the first data cut.

    Why it works

    Publish a quarterly index: share of monetized channels showing slop patterns, by category and country, trend over time, and what it means for spend. Brief trade press and run a webinar per release.

    Owning the measure of a problem makes Pixability the name quoted every time the problem is discussed.

    Risks and how to handle them

    • Creators named unfairly

      Report aggregates, not channels.

    Evidence

    • Your websiteOctober 1, 2026 release: a new solution "to help advertisers identify and avoid very low-quality AI-generated content", combining Pixie agentic AI with Famous Birthdays' "more than 100,000 manually profiled YouTube creators"; the CEO: "Creator channels account for 82% of impressions in a typical YouTube ad campaign". The launch exists only as /news/ items (no product page). The same day Pixability added a former General Motors CMO to its advisory board.Source
    • Competitor researchRivals' own homepages: Zefr, "the leader in AI-powered content classifications for brands and advertisers"; Channel Factory, "brand suitability, contextual targeting, and measurable results" for "every YouTube and Social campaign"; DoubleVerify, "the leading media effectiveness platform"; Integral Ad Science, "the industry's most actionable data".Source
    • Your websiteInsights reports: the Creator Hot List: Sports Edition (behind a HubSpot form; "The average YouTube ad campaign runs 82% on creator channels"; "The 30 fastest-growing Sports creators tiered by subscriber count and ranked by Q2 growth"), the 2026 Fall Football Playbook, the 2026 Holiday Seasonal Tentpole Playbook and a 2017 brand safety white paper all use the reports index's generic meta description, "Browse our data-driven YouTube and CTV insights reports on video and audience behavior by visiting this page."Source
  • 18

    Pixability's AEO report argues brand channels miss opportunities, and the content hire is asked to lead on AEO. Assistants increasingly cite YouTube videos in answers, and brands do not know whether theirs appear.

    High impactHigh effort First result in 3 quarters Senior Director of Product Ma…

    First action

    Test 50 category questions for three clients.

    How to measure it

    New Channel Management contracts

    Now
    –
    Target
    10
    By
    3 quarters

    Steps

    1. 1

      Pick questions

      Per client category.

      Senior Director of Product Marketing 2 weeks

    2. 2

      Build tracker

      Weekly checks.

      Engineering 1 quarter

    3. 3

      Define work

      AEO tasks.

      Senior Digital Marketing Content Manager 1 month

    4. 4

      Pilot

      Three clients.

      Account Manager - NYC 1 quarter

    5. 5

      Package

      Pricing and report.

      Senior Director of Product Marketing 1 month

    6. 6

      Sell

      Existing clients first.

      Head of Sales ongoing

    First result
    3 quarters
    Cost
    Engineering time
    Owner
    Senior Director of Product Marketing

    Smallest test

    Run the tracker for Pixability's own channel.

    Why it works

    Build a tracker that checks which videos assistants cite for each client's category questions, then add AEO work (chapters, transcripts, titles, answer videos) to Channel Management. Report citations monthly.

    It gives Channel Management a new measurable outcome and a reason for brands to buy it.

    Risks and how to handle them

    • Assistants change

      Report trends, not single answers.

    Evidence

    • Your websiteChannel Management page: "YouTube is the #2 Search Engine Worldwide", "Organic Discovery Drives Purchase Decisions", "Pixability Drives 2.4X Subscriber Growth for PUMA". The report "YouTube Channel Management and the AEO Opportunity" (September 2026) says "Pixability is the leading provider of YouTube channel management services globally" for brands such as PUMA, KIND, Bose, CVS and Aveda.Source
    • HiringSenior Digital Marketing Content Manager (New York, posted October 21, 2026, $125,000-$150,000): reports to the Senior Director of Product Marketing; will "Own Pixability's web and social presence" and run social programs "that drive pipeline, not just reach", put Pixability's point of view on "YouTube, creators, and the AI-driven search landscape (AEO) at the center", and "create great video content for YouTube, social and the web site".Source
    • YouTubePixability's own YouTube channel (@pixability, linked from the site), checked October 22, 2026: 1.45K subscribers and 56 videos; the latest uploads are from 2 weeks, 1 month and 2 months ago, and the ones before them 5 and 6 months ago.Source
  • 19

    Pixability works with Dentsu, IPG, Omnicom, Publicis and GroupM and is in the top 3% of Google Partners. Planners at those agencies rotate often, and new ones may not know Pixability.

    Medium impactMedium effort First result in 3 quarters Account Manager NYC

    First action

    Outline five lessons from existing guides.

    How to measure it

    Certified planners

    Now
    –
    Target
    500
    By
    3 quarters

    Steps

    1. 1

      Outline

      Five lessons.

      Account Manager - NYC 1 month

    2. 2

      Record

      Short videos.

      Senior Digital Marketing Content Manager 1 month

    3. 3

      Platform

      Simple LMS.

      Web developer 2 weeks

    4. 4

      Launch

      With agency partners.

      Account Manager - NYC 1 month

    5. 5

      Track

      Certified and spend.

      Account Manager - NYC monthly

    6. 6

      Refresh

      Twice a year.

      Senior Digital Marketing Content Manager 6 months

    First result
    3 quarters
    Cost
    Production costs
    Owner
    Account Manager NYC

    Smallest test

    Run one live session for an agency team.

    Why it works

    Offer a free short certification on YouTube planning (creators, Shorts, suitability, CTV) with a badge, taught partly by Pixability strategists. Track certified planners and their agencies' spend.

    Trained planners bring Pixability into plans, and the course keeps the brand present as people change jobs.

    Risks and how to handle them

    • Low completion

      Keep it under an hour.

    Evidence

    • HiringAccount Manager - NYC (posted October 6, 2026) leads advertiser renewals and will "Streamline RFP process"; Digital Media Planner (posted September 1, 2026) will "respond to all RFPs by using AI and our internal AI based workflows". The posts describe Pixability as used by "Dentsu, Interpublic Group, Omnicom, Publicis, and GroupM", "in the top 3% of Google Partners worldwide" and "on the Inc. 5000 for nine consecutive years".Source
    • Your websiteHomepage: H1 "Don't YouTube without creator intelligence", "Our agentic platform leverages proprietary creator intelligence", a "What's New: Pixability360 Is Here" panel and a top banner for "The YouTube Creator Hot List: Sports Edition"; the title and meta description still say "YouTube + CTV Data and Media Solutions" and "Boost your YouTube and CTV presence". Offerings: Full-Serve YouTube ("Recommended"), Self-Serve YouTube and Channel Management. Claim: "our platform has powered more YouTube campaigns than any platform outside of Google".Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    The AI slop solution uses Famous Birthdays' 100,000 manually profiled creators. Both companies benefit if advertisers know the verification exists.

    Medium impactLow effort First result in 1 quarter Senior Director of Product Ma…

    First action

    Propose a joint webinar.

    How to measure it

    Joint webinar registrations

    Now
    –
    Target
    300
    By
    1 quarter

    Steps

    1. 1

      Propose

      Joint plan.

      Senior Director of Product Marketing 1 week

    2. 2

      Create explainer

      Co-branded.

      Senior Digital Marketing Content Manager 2 weeks

    3. 3

      Webinar

      Joint.

      Senior Digital Marketing Content Manager 1 month

    4. 4

      Hot List stat

      Verified creators.

      Insights team monthly

    5. 5

      Promote

      Both audiences.

      Senior Digital Marketing Content Manager 2 weeks

    6. 6

      Measure

      Leads.

      Senior Digital Marketing Content Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Senior Director of Product Marketing

    Smallest test

    Publish one co-branded post.

    Why it works

    Agree joint content: a co-branded explainer, a webinar, and a "verified human creator" stat in each Hot List. Each partner promotes to its audience.

    A partner's audience is a cheap new channel, and joint proof is more credible.

    Risks and how to handle them

    • Partner priorities differ

      Start with one asset.

    Evidence

    • Your websiteOctober 1, 2026 release: a new solution "to help advertisers identify and avoid very low-quality AI-generated content", combining Pixie agentic AI with Famous Birthdays' "more than 100,000 manually profiled YouTube creators"; the CEO: "Creator channels account for 82% of impressions in a typical YouTube ad campaign". The launch exists only as /news/ items (no product page). The same day Pixability added a former General Motors CMO to its advisory board.Source
    • Your websiteInsights reports: the Creator Hot List: Sports Edition (behind a HubSpot form; "The average YouTube ad campaign runs 82% on creator channels"; "The 30 fastest-growing Sports creators tiered by subscriber count and ranked by Q2 growth"), the 2026 Fall Football Playbook, the 2026 Holiday Seasonal Tentpole Playbook and a 2017 brand safety white paper all use the reports index's generic meta description, "Browse our data-driven YouTube and CTV insights reports on video and audience behavior by visiting this page."Source
  • 21

    The events director must make every sponsorship drive meetings. A booth that shows something new each hour draws more visits than one with a logo.

    Medium impactMedium effort First result in 1 quarter Director

    First action

    Build the board for the next sponsored event.

    How to measure it

    Booked meetings

    Now
    –
    Target
    25 per event
    By
    2 quarters

    Steps

    1. 1

      Build board

      Live creator data.

      Insights team 1 month

    2. 2

      Custom list

      Per brand.

      Insights team 2 weeks

    3. 3

      Promote

      Pre-event outreach.

      Director, Events & Experiential Marketing 2 weeks

    4. 4

      Run

      At the booth.

      Director, Events & Experiential Marketing per event

    5. 5

      Follow up

      48 hours.

      Head of Sales per event

    6. 6

      Measure

      Meetings and pipeline.

      Director, Events & Experiential Marketing per event

    First result
    1 quarter
    Cost
    Event budget
    Owner
    Director, Events & Experiential Marketing

    Smallest test

    Print custom lists for ten target brands.

    Why it works

    Show a live board of fastest-growing creators in each attendee's category, offer a printed custom Hot List for their brand in exchange for a meeting, and follow up within 48 hours.

    Personal data is a reason to stop and a reason to meet.

    Risks and how to handle them

    • Data errors live

      Check before each day.

    Evidence

    • HiringDirector, Events & Experiential Marketing (New York, posted September 16, 2026): will "build and scale Pixability's global events program" across the US and Europe, from "intimate executive dinners and thought leadership lunches" to "major industry sponsorships", build "pre-event outreach strategies that drive qualified meetings" and "post-event follow-up plans that convert engagement into opportunities", and track "meetings generated, influenced pipeline, and ROI".Source
    • Your websiteInsights reports: the Creator Hot List: Sports Edition (behind a HubSpot form; "The average YouTube ad campaign runs 82% on creator channels"; "The 30 fastest-growing Sports creators tiered by subscriber count and ranked by Q2 growth"), the 2026 Fall Football Playbook, the 2026 Holiday Seasonal Tentpole Playbook and a 2017 brand safety white paper all use the reports index's generic meta description, "Browse our data-driven YouTube and CTV insights reports on video and audience behavior by visiting this page."Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #13 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies (opens programmable.info in a new tab)
ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Pixability did not commission, review or endorse it, and Programmable is not affiliated with Pixability. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Pixability runs its business.

Something wrong, or do you represent Pixability? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Own-channel plan, AI slop page, report descriptions, category cleanup, event follow-up and lighter video embeds.

  2. Days 31 to 6012 ideas

    UberTube, Hot List dinners and franchise, glossary and news cleanup, EMEA health score, RFP library, self-serve upgrades, Ad Legends and seller posts; partner and booth tests.

  3. Days 61 to 903 ideas

    Commit to the AI Slop Index, AEO for brand channels and the planner certification.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value deep YouTube data and expertise. The most cited problem: wasted impressions on unsuitable channels.

  • Brand-suitable, contextual targeting
  • AI slop and made-for-advertising content
  • In their words: “brand suitability”

Market

Competitive landscape

4 competitors compared: Zefr, Channel Factory, DoubleVerify and Integral Ad Science.

  • Gap to exploit: A public measure of AI slop on YouTube
  • Zefr: Less YouTube channel management
  • Channel Factory: Similar message to Pixability

Hiring signals

Pixability is building marketing and retention capacity around its 2026 launches.

  • Senior Digital Marketing Content Manager: Web, social, YouTube video and AEO. Ideas 1, 3, 4, 9, 10.
  • Director, Events & Experiential Marketing: Global events program with pipeline follow-up. Ideas 5, 7, 8, 21.
  • Regional Director, Customer Success - EMEA: Client health and renewals across service levels. Ideas 12, 14.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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