Preply growth playbook

Build exam pages by subject on the English template: "tuteurs bac maths", "bac philo", "brevet français", "profesores EBAU matemáticas", "selectividad química". Show tutors filtered by the exam, a short guide to the exam's format, and a trial-lesson offer. Use them as the landing pages for the Digital PR link magnets and for non-language-subject search ads in both markets.

Exam tutoring is the most urgent, highest-paying search in non-language subjects. The pages give PR, SEM and AI answers a native destination in the two markets the new hire owns.

[ ] /fr/online/tuteurs-bac-maths
[ ] /fr/online/tuteurs-bac-philosophie
[ ] /fr/online/tuteurs-brevet
[ ] /es/online/profesores-ebau-matematicas
[ ] /es/online/profesores-selectividad-quimica
[ ] Exam guide on each page by a native editor
[ ] Pages listed in the FR and ES school-exam sitemaps
[ ] SEM ad groups pointing to each page

• Too few tutors for an exam

  Launch only where 20 or more tutors match.

• Exam rules change

  Date each guide and review it every year.

• Your websiteSitemaps (checked October 22, 2026): the English school-exam tutor list has 96 pages (SAT, ACT, AP, IB subjects such as "tutors-ib-math" and "tutors-ap-calculus-bc"); the Spanish and French sitemap indexes have no school-exam list at all, and no Spanish or French URL mentions the baccalauréat, brevet, EBAU or selectividad. French test-prep pages number 10, all language exams (DELF, DALF, TCF, TEF, TOEIC, TOEFL, IELTS).Source
• HiringDigital PR Growth Manager (European Markets), posted October 19, 2026: makes Preply "recommendable" in "ChatGPT, AI Overviews, and the LLMs people now ask"; owns Digital PR and reputation "across Spain and France" for "Language and Non-language subjects", including "link magnets", ahead of "huge new opportunities around expansion in 2027".Source
• HiringSenior Product Manager - Expansion (posted September 17, 2026): grow Preply "beyond core language learning starting with non-language subjects (NLS), which already make up a meaningful share of our business", with product investment that "only started this year". The Director of SEM post says SEM is "our largest and highest-impact acquisition channel, with a nine-figure annual spend" and asks to "Expand SEM coverage into non-language subjects".Source
• Your websiteCity pages in the sitemaps: 17,839 English, 3,177 Spanish and 3,104 French. Spanish city pages lean to Mexico (26 for Guadalajara, 21 for Tijuana, 13 each for Madrid and Barcelona), and every Spanish city URL has a double hyphen, for example "/es/Guadalajara/profesores--matematicas". French city pages cover maths tutors in cities such as Reims and Le Havre.Source

Redirect support-type questions to the help center, keep language and learning questions, and seed native French and Spanish questions by asking tutors to answer common grammar and expression questions, as the English set does with idioms.

A clean, native Q&A section builds topical authority in the two markets, and support answers belong where support can keep them current.

• Losing a few visits

  Redirect to the closest help article.

• Your websiteSitemaps: 6,437 English Q&A pages against 219 Spanish and 88 French; the French list includes account and support questions (for example a refund question and "what are the monthly prices"). Learning guides: 403 English, 61 Spanish, 49 French.Source
• HiringDigital PR Growth Manager (European Markets), posted October 19, 2026: makes Preply "recommendable" in "ChatGPT, AI Overviews, and the LLMs people now ask"; owns Digital PR and reputation "across Spain and France" for "Language and Non-language subjects", including "link magnets", ahead of "huge new opportunities around expansion in 2027".Source
• HiringSupply side: Senior Manager, Tutor Brand (September 4, 2026) to position Preply "as a long term partner in tutors' careers"; Engagement Operations Specialist (October 19) runs "the annual tutor conference and the team's webinar series", community contests and the Academy LMS migration.Source

Move ad and analytics pixels to a server-side container where possible, load the rest after first interaction, remove duplicates, and set a script budget for the top landing templates. Run it as a geo or traffic-split test and report conversion per click.

Faster, more responsive pages raise conversion per paid click and improve Google Ads landing-page experience.

• Attribution gaps

  Validate server-side events before switching off pixels.

• Google PageSpeedReal-visitor data for preply.com (Chrome UX Report via PageSpeed, October 22, 2026): LCP p75 4.0s and INP 329ms, both "needs improvement"; the English tutors page has INP 349ms. Mobile lab score 35 to 37 with 1.46s total blocking time and 1,176 KB of third-party code from about 25 services (Facebook 267 KB, TikTok 158 KB, HubSpot 113 KB, plus Hotjar, Snapchat, Reddit, Bing, LinkedIn).Source
• HiringSenior Product Manager - Expansion (posted September 17, 2026): grow Preply "beyond core language learning starting with non-language subjects (NLS), which already make up a meaningful share of our business", with product investment that "only started this year". The Director of SEM post says SEM is "our largest and highest-impact acquisition channel, with a nine-figure annual spend" and asks to "Expand SEM coverage into non-language subjects".Source
• HiringPaid growth hires: SEM Manager (October 15, 2026; Google and Microsoft Ads, "ad copy and landing page testing", "geo-based incrementality", "LTV per new student"); Staff Data Scientist - Paid Marketing Optimization (October 14; designs a "Creative Analytics framework"); Video Editor (Growth/Paid Media) (October 16; edits spots "into engaging, channel-specific cuts").Source

Show a fixed local-currency reward on the referral screen, pay a small part when the friend books a trial and the rest after the first subscription lesson, and prompt referral after moments of progress (a fifth lesson, an AI lesson summary with a milestone).

A named, fast reward raises sharing; paying the larger part on subscription protects margin.

• Abuse

  Pay the larger part only after a paid lesson.

• Help centerStudent referral program: a referred friend gets 70% off the first trial lesson with a tutor charging $7 an hour or more; the referrer's credit arrives only after the friend completes their first subscription lesson, and its amount "varies" with local currency. Tutors have a separate referral program for inviting their own students.Source
• HiringSenior Manager, Growth Strategy & Operations (PLG & Pricing), Barcelona, posted September 22, 2026: owns "Product Led Growth NSGMV", "LTV to CAC efficiency" and opportunities "across referrals, advocacy, sharing, incentives"; builds Preply's Pricing and Discounting strategy "including our approach to tutor pricing, learner-facing prices, promotions, discounts, credits and incentives", which is being built "from the ground up".Source
• News coverageJanuary 21, 2026: a $150 million Series D led by WestCap at a $1.2 billion valuation; Preply said it had been EBITDA positive over the previous twelve months. June 2026: AI-generated lesson summaries with personalized feedback and exercises; "over 70% of tutors" use AI Lesson Insights (OpenAI case study).Source

Add maths, physics, chemistry and English pages for the 30 largest Spanish cities, and plan a one-to-one redirect from the double-hyphen pattern to single hyphens with updated sitemaps and internal links.

More complete coverage of Spain gives PR and local search a landing page in every big city, and a clean pattern avoids duplicate URLs as the section grows.

• Ranking dip after redirects

  Move in batches and watch each one.

• Your websiteCity pages in the sitemaps: 17,839 English, 3,177 Spanish and 3,104 French. Spanish city pages lean to Mexico (26 for Guadalajara, 21 for Tijuana, 13 each for Madrid and Barcelona), and every Spanish city URL has a double hyphen, for example "/es/Guadalajara/profesores--matematicas". French city pages cover maths tutors in cities such as Reims and Le Havre.Source
• HiringDigital PR Growth Manager (European Markets), posted October 19, 2026: makes Preply "recommendable" in "ChatGPT, AI Overviews, and the LLMs people now ask"; owns Digital PR and reputation "across Spain and France" for "Language and Non-language subjects", including "link magnets", ahead of "huge new opportunities around expansion in 2027".Source
• HiringSenior Product Manager - Expansion (posted September 17, 2026): grow Preply "beyond core language learning starting with non-language subjects (NLS), which already make up a meaningful share of our business", with product investment that "only started this year". The Director of SEM post says SEM is "our largest and highest-impact acquisition channel, with a nine-figure annual spend" and asks to "Expand SEM coverage into non-language subjects".Source

Publish "What Spain learns" and "Ce que la France apprend": most-booked languages and subjects by region, average price per lesson, fastest-growing subjects, with a city table journalists can cut. Pitch regional press and link each finding to the matching tutor pages.

Original, local data earns links and citations in AI answers, and each city cut sends readers to a city page.

• Privacy

  Aggregate only, no tutor or learner data.

• HiringDigital PR Growth Manager (European Markets), posted October 19, 2026: makes Preply "recommendable" in "ChatGPT, AI Overviews, and the LLMs people now ask"; owns Digital PR and reputation "across Spain and France" for "Language and Non-language subjects", including "link magnets", ahead of "huge new opportunities around expansion in 2027".Source
• HiringPreply's line in every post: "We've just reached unicorn status with a $150M Series D"; "100,000+ tutors teach 90+ languages to learners in 180 countries".Source
• Your websiteCity pages in the sitemaps: 17,839 English, 3,177 Spanish and 3,104 French. Spanish city pages lean to Mexico (26 for Guadalajara, 21 for Tijuana, 13 each for Madrid and Barcelona), and every Spanish city URL has a double hyphen, for example "/es/Guadalajara/profesores--matematicas". French city pages cover maths tutors in cities such as Reims and Le Havre.Source

Inventory every discount and credit, run holdout tests by channel, and set rules: which offers are allowed, for whom and at what LTV to CAC. Move codes found on coupon sites to single-use or audience-locked versions.

Cutting discounts that do not change behaviour raises margin without hurting growth.

• Partners rely on codes

  Give partners tracked, capped codes.

• HiringSenior Manager, Growth Strategy & Operations (PLG & Pricing), Barcelona, posted September 22, 2026: owns "Product Led Growth NSGMV", "LTV to CAC efficiency" and opportunities "across referrals, advocacy, sharing, incentives"; builds Preply's Pricing and Discounting strategy "including our approach to tutor pricing, learner-facing prices, promotions, discounts, credits and incentives", which is being built "from the ground up".Source
• HiringSenior Manager, Strategic Finance - B2C Marketing (September 30, 2026): "Marketing is Preply's primary financial lever"; evaluates the "response curve, geo-lift test results, and media mix modeling", quantifies "the paid-to-organic relationship", and sizes "Geo expansion". Senior US Brand Campaigns Manager (New York, September 18): builds "market- and city-level plans".Source
• Help centerStudent referral program: a referred friend gets 70% off the first trial lesson with a tutor charging $7 an hour or more; the referrer's credit arrives only after the friend completes their first subscription lesson, and its amount "varies" with local currency. Tutors have a separate referral program for inviting their own students.Source

Build ad groups per subject and exam, map each to its school-exam or subject page, test tutor-count and price headlines, and set LTV-based bids per subject from the data science team.

Matching pages raise Quality Score and conversion, and NLS keywords are less crowded than language queries.

• Lower LTV in NLS

  Bid on predicted LTV, not average.

• HiringSenior Product Manager - Expansion (posted September 17, 2026): grow Preply "beyond core language learning starting with non-language subjects (NLS), which already make up a meaningful share of our business", with product investment that "only started this year". The Director of SEM post says SEM is "our largest and highest-impact acquisition channel, with a nine-figure annual spend" and asks to "Expand SEM coverage into non-language subjects".Source
• Your websiteSitemaps (checked October 22, 2026): the English school-exam tutor list has 96 pages (SAT, ACT, AP, IB subjects such as "tutors-ib-math" and "tutors-ap-calculus-bc"); the Spanish and French sitemap indexes have no school-exam list at all, and no Spanish or French URL mentions the baccalauréat, brevet, EBAU or selectividad. French test-prep pages number 10, all language exams (DELF, DALF, TCF, TEF, TOEIC, TOEFL, IELTS).Source
• HiringPaid growth hires: SEM Manager (October 15, 2026; Google and Microsoft Ads, "ad copy and landing page testing", "geo-based incrementality", "LTV per new student"); Staff Data Scientist - Paid Marketing Optimization (October 14; designs a "Creative Analytics framework"); Video Editor (Growth/Paid Media) (October 16; edits spots "into engaging, channel-specific cuts").Source

With tutor consent and a fee, cut the best intro videos into channel-specific ads by language and subject, tag each by features (language, setting, opening line), and let the creative model find what works by market.

Real tutors make the marketplace promise concrete, and a large, tagged library feeds the creative model with variety.

• Tutors feel used

  Pay fairly and credit them by name.

• HiringPaid growth hires: SEM Manager (October 15, 2026; Google and Microsoft Ads, "ad copy and landing page testing", "geo-based incrementality", "LTV per new student"); Staff Data Scientist - Paid Marketing Optimization (October 14; designs a "Creative Analytics framework"); Video Editor (Growth/Paid Media) (October 16; edits spots "into engaging, channel-specific cuts").Source
• HiringPreply's line in every post: "We've just reached unicorn status with a $150M Series D"; "100,000+ tutors teach 90+ languages to learners in 180 countries".Source
• HiringSupply side: Senior Manager, Tutor Brand (September 4, 2026) to position Preply "as a long term partner in tutors' careers"; Engagement Operations Specialist (October 19) runs "the annual tutor conference and the team's webinar series", community contests and the Academy LMS migration.Source

Pick test and control cities, run local campaigns (transit, podcasts, local creators) that point to each city's tutor page, and read lift in trials and branded search.

Local relevance and a matching page make brand spend measurable.

• Noisy results

  Use matched cities and long enough flights.

• HiringSenior Manager, Strategic Finance - B2C Marketing (September 30, 2026): "Marketing is Preply's primary financial lever"; evaluates the "response curve, geo-lift test results, and media mix modeling", quantifies "the paid-to-organic relationship", and sizes "Geo expansion". Senior US Brand Campaigns Manager (New York, September 18): builds "market- and city-level plans".Source
• Your websiteCity pages in the sitemaps: 17,839 English, 3,177 Spanish and 3,104 French. Spanish city pages lean to Mexico (26 for Guadalajara, 21 for Tijuana, 13 each for Madrid and Barcelona), and every Spanish city URL has a double hyphen, for example "/es/Guadalajara/profesores--matematicas". French city pages cover maths tutors in cities such as Reims and Le Havre.Source

Send a reminder before each renewal with the amount, make pause and plan changes one tap, show unused lesson balance prominently, and tag complaints by cause so product fixes the top three.

Clear billing cuts refunds, chargebacks and angry reviews, and keeps learners who wanted a break rather than an exit.

• Fewer renewals

  Pauses keep more learners than cancellations.

• Review sitesTrustpilot lists about 22,500 reviews for preply.com with a TrustScore around 4.5; the recurring complaints in low reviews concern subscriptions, billing and support.Source
• HiringDigital PR Growth Manager (European Markets), posted October 19, 2026: makes Preply "recommendable" in "ChatGPT, AI Overviews, and the LLMs people now ask"; owns Digital PR and reputation "across Spain and France" for "Language and Non-language subjects", including "link magnets", ahead of "huge new opportunities around expansion in 2027".Source
• HiringSenior Manager, Growth Strategy & Operations (PLG & Pricing), Barcelona, posted September 22, 2026: owns "Product Led Growth NSGMV", "LTV to CAC efficiency" and opportunities "across referrals, advocacy, sharing, incentives"; builds Preply's Pricing and Discounting strategy "including our approach to tutor pricing, learner-facing prices, promotions, discounts, credits and incentives", which is being built "from the ground up".Source

Generate a monthly progress card (lessons, new words, level moved, tutor comment) that learners can share, with a referral link and the friend's trial offer built in.

Progress is the most credible ad for tutoring, and each share carries a referral.

• Privacy

  Learner chooses what to show.

• News coverageJanuary 21, 2026: a $150 million Series D led by WestCap at a $1.2 billion valuation; Preply said it had been EBITDA positive over the previous twelve months. June 2026: AI-generated lesson summaries with personalized feedback and exercises; "over 70% of tutors" use AI Lesson Insights (OpenAI case study).Source
• HiringSenior Manager, Growth Strategy & Operations (PLG & Pricing), Barcelona, posted September 22, 2026: owns "Product Led Growth NSGMV", "LTV to CAC efficiency" and opportunities "across referrals, advocacy, sharing, incentives"; builds Preply's Pricing and Discounting strategy "including our approach to tutor pricing, learner-facing prices, promotions, discounts, credits and incentives", which is being built "from the ground up".Source
• Help centerStudent referral program: a referred friend gets 70% off the first trial lesson with a tutor charging $7 an hour or more; the referrer's credit arrives only after the friend completes their first subscription lesson, and its amount "varies" with local currency. Tutors have a separate referral program for inviting their own students.Source

Give tutors a branded profile link, social templates in their language, and a dashboard of students they brought. Feature top tutor-marketers at the tutor conference.

Tutor-sourced students cost less and stay longer with the tutor who brought them.

• Off-platform deals

  Keep tutor rewards tied to on-platform lessons.

• HiringSupply side: Senior Manager, Tutor Brand (September 4, 2026) to position Preply "as a long term partner in tutors' careers"; Engagement Operations Specialist (October 19) runs "the annual tutor conference and the team's webinar series", community contests and the Academy LMS migration.Source
• Help centerStudent referral program: a referred friend gets 70% off the first trial lesson with a tutor charging $7 an hour or more; the referrer's credit arrives only after the friend completes their first subscription lesson, and its amount "varies" with local currency. Tutors have a separate referral program for inviting their own students.Source

Add an "ask my employer" flow for learners studying business topics: a ready email with cost and outcomes, an invoice option, and a lead to the B2B team when an employer replies.

Turns consumer demand into B2B leads at almost no acquisition cost.

• Cannibalizing consumer revenue

  Measure net revenue per learner.

• HiringEngineering Manager for Martech (October 8, 2026): tools "to automate campaigns, create content at scale, and measure what works across paid marketing, SEO, and AI Search". Senior Data Analyst - B2B (September 8): retention and renewals for "a growing vertical", with "a renewal-risk view the Account Management team acts on".Source
• HiringPreply's line in every post: "We've just reached unicorn status with a $150M Series D"; "100,000+ tutors teach 90+ languages to learners in 180 countries".Source

Define 200 questions per market ("best online maths tutor France", "how to prepare for DELF B2"), run them weekly across assistants, record whether and how Preply is cited, and tie changes to PR and content releases.

Makes AI visibility a metric teams can move and report.

• Assistant answers vary

  Run each question several times.

• HiringDigital PR Growth Manager (European Markets), posted October 19, 2026: makes Preply "recommendable" in "ChatGPT, AI Overviews, and the LLMs people now ask"; owns Digital PR and reputation "across Spain and France" for "Language and Non-language subjects", including "link magnets", ahead of "huge new opportunities around expansion in 2027".Source
• HiringEngineering Manager for Martech (October 8, 2026): tools "to automate campaigns, create content at scale, and measure what works across paid marketing, SEO, and AI Search". Senior Data Analyst - B2B (September 8): retention and renewals for "a growing vertical", with "a renewal-risk view the Account Management team acts on".Source

Package exam programs (SAT maths, IB biology, bac maths, EBAU chemistry): a diagnostic, a set number of lessons, AI practice between lessons and a progress report to parents. Price as a program, not per lesson.

Programs raise LTV, make results visible and differentiate from per-lesson marketplaces.

• Outcome claims

  Report progress, never promise scores.

• HiringSenior Product Manager - Expansion (posted September 17, 2026): grow Preply "beyond core language learning starting with non-language subjects (NLS), which already make up a meaningful share of our business", with product investment that "only started this year". The Director of SEM post says SEM is "our largest and highest-impact acquisition channel, with a nine-figure annual spend" and asks to "Expand SEM coverage into non-language subjects".Source
• News coverageJanuary 21, 2026: a $150 million Series D led by WestCap at a $1.2 billion valuation; Preply said it had been EBITDA positive over the previous twelve months. June 2026: AI-generated lesson summaries with personalized feedback and exercises; "over 70% of tutors" use AI Lesson Insights (OpenAI case study).Source
• Your websiteSitemaps (checked October 22, 2026): the English school-exam tutor list has 96 pages (SAT, ACT, AP, IB subjects such as "tutors-ib-math" and "tutors-ap-calculus-bc"); the Spanish and French sitemap indexes have no school-exam list at all, and no Spanish or French URL mentions the baccalauréat, brevet, EBAU or selectividad. French test-prep pages number 10, all language exams (DELF, DALF, TCF, TEF, TOEIC, TOEFL, IELTS).Source
• HiringSenior Manager, Growth Strategy & Operations (PLG & Pricing), Barcelona, posted September 22, 2026: owns "Product Led Growth NSGMV", "LTV to CAC efficiency" and opportunities "across referrals, advocacy, sharing, incentives"; builds Preply's Pricing and Discounting strategy "including our approach to tutor pricing, learner-facing prices, promotions, discounts, credits and incentives", which is being built "from the ground up".Source

Score each candidate market on tutor supply, search demand, SEM cost, local content depth and payment readiness, then enter the top one with the full stack: exam pages, PR, SEM and local reviews.

Concentrated entry beats thin presence everywhere.

• Wrong market

  Stage gates with kill criteria.

• HiringSenior Manager, Strategic Finance - B2C Marketing (September 30, 2026): "Marketing is Preply's primary financial lever"; evaluates the "response curve, geo-lift test results, and media mix modeling", quantifies "the paid-to-organic relationship", and sizes "Geo expansion". Senior US Brand Campaigns Manager (New York, September 18): builds "market- and city-level plans".Source
• HiringDigital PR Growth Manager (European Markets), posted October 19, 2026: makes Preply "recommendable" in "ChatGPT, AI Overviews, and the LLMs people now ask"; owns Digital PR and reputation "across Spain and France" for "Language and Non-language subjects", including "link magnets", ahead of "huge new opportunities around expansion in 2027".Source
• Your websiteSitemaps: 6,437 English Q&A pages against 219 Spanish and 88 French; the French list includes account and support questions (for example a refund question and "what are the monthly prices"). Learning guides: 403 English, 61 Spanish, 49 French.Source

Publish yearly: most-learned languages by country, fastest-growing subjects, average time to a level, tutor earnings trends. Release local cuts for each market.

A yearly report becomes a reference that press and AI systems cite.

• Privacy

  Aggregates only.

• HiringPreply's line in every post: "We've just reached unicorn status with a $150M Series D"; "100,000+ tutors teach 90+ languages to learners in 180 countries".Source
• HiringDigital PR Growth Manager (European Markets), posted October 19, 2026: makes Preply "recommendable" in "ChatGPT, AI Overviews, and the LLMs people now ask"; owns Digital PR and reputation "across Spain and France" for "Language and Non-language subjects", including "link magnets", ahead of "huge new opportunities around expansion in 2027".Source
• News coverageJanuary 21, 2026: a $150 million Series D led by WestCap at a $1.2 billion valuation; Preply said it had been EBITDA positive over the previous twelve months. June 2026: AI-generated lesson summaries with personalized feedback and exercises; "over 70% of tutors" use AI Lesson Insights (OpenAI case study).Source

Review the bot rules for known AI crawlers and assistant fetchers, decide which to allow, test each with its published user agent and IP ranges, and log what they receive.

AI visibility starts with being readable by the systems that build the answers.

• Scraping abuse

  Allow only verified crawlers.

• Your websiteA plain HTTP request to the preply.com homepage on October 22, 2026 got HTTP 429 and "Enable JavaScript and cookies to continue", while robots.txt and the sitemaps were served normally.Source
• HiringDigital PR Growth Manager (European Markets), posted October 19, 2026: makes Preply "recommendable" in "ChatGPT, AI Overviews, and the LLMs people now ask"; owns Digital PR and reputation "across Spain and France" for "Language and Non-language subjects", including "link magnets", ahead of "huge new opportunities around expansion in 2027".Source
• HiringEngineering Manager for Martech (October 8, 2026): tools "to automate campaigns, create content at scale, and measure what works across paid marketing, SEO, and AI Search". Senior Data Analyst - B2B (September 8): retention and renewals for "a growing vertical", with "a renewal-risk view the Account Management team acts on".Source

Record sessions, cut them into short clips by language, and publish them on the tutor sign-up pages and social channels with links to apply.

Real tutor stories recruit tutors in subjects and languages where supply is short, such as French and Spanish exam subjects.

• Internal topics

  Edit out anything not for public.

• HiringSupply side: Senior Manager, Tutor Brand (September 4, 2026) to position Preply "as a long term partner in tutors' careers"; Engagement Operations Specialist (October 19) runs "the annual tutor conference and the team's webinar series", community contests and the Academy LMS migration.Source
• Your websiteSitemaps (checked October 22, 2026): the English school-exam tutor list has 96 pages (SAT, ACT, AP, IB subjects such as "tutors-ib-math" and "tutors-ap-calculus-bc"); the Spanish and French sitemap indexes have no school-exam list at all, and no Spanish or French URL mentions the baccalauréat, brevet, EBAU or selectividad. French test-prep pages number 10, all language exams (DELF, DALF, TCF, TEF, TOEIC, TOEFL, IELTS).Source

Offer a one-click training receipt with course description, hours and level, and mention it on business-English pages and the checkout for higher-tier plans.

If an employer pays, learners buy larger plans and stay longer.

• Tax and invoice rules vary

  Check per market with Finance.

• HiringSenior Manager, Growth Strategy & Operations (PLG & Pricing), Barcelona, posted September 22, 2026: owns "Product Led Growth NSGMV", "LTV to CAC efficiency" and opportunities "across referrals, advocacy, sharing, incentives"; builds Preply's Pricing and Discounting strategy "including our approach to tutor pricing, learner-facing prices, promotions, discounts, credits and incentives", which is being built "from the ground up".Source
• HiringEngineering Manager for Martech (October 8, 2026): tools "to automate campaigns, create content at scale, and measure what works across paid marketing, SEO, and AI Search". Senior Data Analyst - B2B (September 8): retention and renewals for "a growing vertical", with "a renewal-risk view the Account Management team acts on".Source