PointClickCare growth playbook

Build one Collision Point page: what the show is for, follow links for the main podcast apps, the newest episode first, and the archive filtered by audience (skilled nursing, senior living, hospitals, health plans). Link it from the main menu's Resources section and from every episode page. Then put the show on a cadence the team can keep (for example two episodes a month for a season of ten), each recorded with a customer or partner, cut into three short clips for LinkedIn and turned into a blog post.

A podcast only builds an audience if people can follow it and episodes keep coming. PointClickCare already has 26 episodes and the guests to make more; a show page and a steady season turn them into a channel the new content role can measure.

[ ] /podcast/ show page with follow links
[ ] Archive filterable by audience
[ ] Link from Resources menu and every episode page
[ ] Season of ten planned and guests booked
[ ] Clips and a blog post per episode
[ ] Campaign code per episode for attribution
[ ] Monthly downloads and demo report

• The team cannot sustain the cadence

  Record a full season before launching it.

• Guests need approval

  Book customers through their account teams.

• Podcast feedPointClickCare's podcast, Collision Point (Buzzsprout feed, 26 episodes since August 2022): the latest episode is from March 17, 2026, so nothing new for seven months. 2025 had six episodes (June 3, June 17, July 24, August 25, September 16, October 23).Source
• Your websiteOn pointclickcare.com the 35 podcast episode pages sit under 11 different industry folders (for example /resource/senior-living-software/podcast/...), each with an embedded Buzzsprout player. There is no Collision Point show page: /podcast/, /collision-point/ and /resource/podcast/ return "Page not found". Episodes can be reached through the Resource Center's "Podcast" filter (checked October 22, 2026).Source
• HiringContent Strategist, Contract (US and Canada, posted August 31, 2026; 13 months): owns "the strategy for our owned brand content channels, including our blog, podcast, web content, long and short form content", accountable "from planning through production and performance"; plans editorial calendars and ships "consistently against deadlines"; builds the "top of funnel thought leadership engine" and thought leadership for executives and subject matter experts.Source
• Your websiteSitemaps list 1,528 URLs: 643 resources, 307 blog posts, 227 press releases, 77 product pages, 52 customer success stories and 39 glossary entries. Older posts still carry past years in their titles, such as "Predictions for Healthcare Spending in 2024" (published January 2024) and "5 Ways Health Tech Will Transform in 2024" (December 2023), plus "LeadingAge 2025 recap" and "Argentum 2019" posts. The glossary has both "clinical-document-compliance" and "clinical-documentation-compliance".Source

For requests that match a clear segment (for example a skilled nursing operator above a set size), show a calendar for the right team straight after submit, routed by LeanData. Others keep today's review step. Rewrite the "What happens after" text to match, and measure time from request to meeting.

Every hour between interest and a booked meeting lowers show rates; instant booking for the best-fit buyers removes a full step.

• Wrong team booked

  Start with one clear segment.

• Your websiteRequest a Demo page (Marketo form): "Once you submit your demo request, a member of our sales team will review it and reach out to learn about your organization and needs. Once a focus area has been determined, we'll deliver a customized demonstration". The site also runs Qualified live chat.Source
• HiringMarketing Automation Architect (US and Canada, posted September 14, 2026): sets the architecture for Adobe Marketo Engage; designs "journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages"; owns the Marketo/Salesforce integration and integrations "with webinar, event, LeanData, live chat, and CMS platforms"; owns "lead scoring models and lifecycle frameworks" to improve "lead quality, conversion, and pipeline performance".Source
• HiringAlso open: a Sr. Customer Experience Manager (posted September 29, 2026) to "define, govern and measure the end-to-end customer experience"; Sales Development Representatives on 6-month contracts in the US and Canada (posted October 13, 2026); and an SVP, Product Management - Data Products & Strategy (posted September 14, 2026).Source

List every post with a past year in its title. Update the ones that still get traffic with a current version and date, merge event recaps into one events archive, and redirect the rest to the closest current guide.

Fresh, dated content earns more clicks and gives the new Content Strategist a clean base.

• Losing rankings from redirects

  Redirect to the closest current page.

• Your websiteSitemaps list 1,528 URLs: 643 resources, 307 blog posts, 227 press releases, 77 product pages, 52 customer success stories and 39 glossary entries. Older posts still carry past years in their titles, such as "Predictions for Healthcare Spending in 2024" (published January 2024) and "5 Ways Health Tech Will Transform in 2024" (December 2023), plus "LeadingAge 2025 recap" and "Argentum 2019" posts. The glossary has both "clinical-document-compliance" and "clinical-documentation-compliance".Source
• HiringContent Strategist, Contract (US and Canada, posted August 31, 2026; 13 months): owns "the strategy for our owned brand content channels, including our blog, podcast, web content, long and short form content", accountable "from planning through production and performance"; plans editorial calendars and ships "consistently against deadlines"; builds the "top of funnel thought leadership engine" and thought leadership for executives and subject matter experts.Source

Agree the current count and definition, update the Marketplace page, job post boilerplate, press boilerplate and sales decks, and set a quarterly owner to refresh it.

Consistent numbers make claims credible, and a bigger current number is good news worth using.

• Definitions differ

  Say what counts as a partner.

• Your websiteThe Marketplace page says "375+ connected partners", "20+ integration categories" and "14,000+ facilities with integrations", with connections in "two days or less"; the job posts say "400+ integrated partners".Source
• HiringCompany description in every post: "founder-led and privately held", "the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners", a platform that "serves over 30,000 provider organizations".Source

Add one H1 that states the category in plain words, then a chooser with the five largest audiences linking to their pages. Track clicks on each.

A clear headline helps search and AI summaries, and a chooser gets each buyer to their page in one click.

• Smaller audiences feel left out

  Keep "all industries" as the sixth card.

• Your websiteThe homepage has no H1 heading. Its menu lists more than 15 audiences (skilled nursing, senior living, hospitals and health systems, health plans, ACOs, state government, HIEs, hospital associations, life sciences, CCRC, pharmacy, group homes, practice groups, federal government and more).Source
• HiringContent Strategist, Contract (US and Canada, posted August 31, 2026; 13 months): owns "the strategy for our owned brand content channels, including our blog, podcast, web content, long and short form content", accountable "from planning through production and performance"; plans editorial calendars and ships "consistently against deadlines"; builds the "top of funnel thought leadership engine" and thought leadership for executives and subject matter experts.Source
• HiringCompany description in every post: "founder-led and privately held", "the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners", a platform that "serves over 30,000 provider organizations".Source

Merge duplicates with a redirect, add a short "how PointClickCare helps" box linking each term to the relevant product or Advisor page, and add ten missing terms that buyers search.

Glossary pages rank for definitions; linking them to products turns that traffic into product visits.

• Boxes read as ads

  Keep them short and factual.

• Your websiteSitemaps list 1,528 URLs: 643 resources, 307 blog posts, 227 press releases, 77 product pages, 52 customer success stories and 39 glossary entries. Older posts still carry past years in their titles, such as "Predictions for Healthcare Spending in 2024" (published January 2024) and "5 Ways Health Tech Will Transform in 2024" (December 2023), plus "LeadingAge 2025 recap" and "Argentum 2019" posts. The glossary has both "clinical-document-compliance" and "clinical-documentation-compliance".Source
• Your websiteAdvisor: "a suite of AI-powered solutions built into the PointClickCare EHR", with Faster, Smarter Admissions; Proactive Risk Management; Protected Revenue ("surface missed billing opportunities before claims are generated"); and Guided Compliance for the MDS process.Source

Define a campaign code scheme by asset type and audience, apply it to forms, links and podcast notes, and build one report of pipeline influenced by asset, segment and channel.

Knowing which content creates pipeline tells the Content Strategist what to make more of.

• Messy historic data

  Start from a clean date.

• HiringMarketing Data Analytics Engineer (US and Canada, posted October 9, 2026): builds pipelines between Salesforce, Marketo and the data warehouse; strengthens "campaign attribution logic (campaign codes, UTM/campaign member data, lead-to-opportunity linkage)" for executive reporting "on marketing-sourced pipeline across the Senior Care and Acute & Payer businesses".Source
• Your websiteSitemaps list 1,528 URLs: 643 resources, 307 blog posts, 227 press releases, 77 product pages, 52 customer success stories and 39 glossary entries. Older posts still carry past years in their titles, such as "Predictions for Healthcare Spending in 2024" (published January 2024) and "5 Ways Health Tech Will Transform in 2024" (December 2023), plus "LeadingAge 2025 recap" and "Argentum 2019" posts. The glossary has both "clinical-document-compliance" and "clinical-documentation-compliance".Source
• HiringContent Strategist, Contract (US and Canada, posted August 31, 2026; 13 months): owns "the strategy for our owned brand content channels, including our blog, podcast, web content, long and short form content", accountable "from planning through production and performance"; plans editorial calendars and ships "consistently against deadlines"; builds the "top of funnel thought leadership engine" and thought leadership for executives and subject matter experts.Source

Build scoring models per audience group (senior care, acute, payer, public sector) with fit and behaviour signals that match each sales motion, and send each to the right team.

Better scores mean sales calls the right people first and marketing nurtures the rest.

• Sales distrust new scores

  Run in parallel first.

• HiringMarketing Automation Architect (US and Canada, posted September 14, 2026): sets the architecture for Adobe Marketo Engage; designs "journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages"; owns the Marketo/Salesforce integration and integrations "with webinar, event, LeanData, live chat, and CMS platforms"; owns "lead scoring models and lifecycle frameworks" to improve "lead quality, conversion, and pipeline performance".Source
• Your websiteThe homepage has no H1 heading. Its menu lists more than 15 audiences (skilled nursing, senior living, hospitals and health systems, health plans, ACOs, state government, HIEs, hospital associations, life sciences, CCRC, pharmacy, group homes, practice groups, federal government and more).Source
• HiringMarketing Data Analytics Engineer (US and Canada, posted October 9, 2026): builds pipelines between Salesforce, Marketo and the data warehouse; strengthens "campaign attribution logic (campaign codes, UTM/campaign member data, lead-to-opportunity linkage)" for executive reporting "on marketing-sourced pipeline across the Senior Care and Acute & Payer businesses".Source

Build a page per Advisor solution: the problem in operators' words, how it works inside the EHR, results from beta customers in their own words, and a demo path. Use the same proof in sales decks and at SUMMIT.

Operators buy one problem at a time; a page per problem matches how they search and decide.

• Overstated results

  Use customers' own reported results with review.

• Your websiteAdvisor: "a suite of AI-powered solutions built into the PointClickCare EHR", with Faster, Smarter Admissions; Proactive Risk Management; Protected Revenue ("surface missed billing opportunities before claims are generated"); and Guided Compliance for the MDS process.Source
• HiringProduct Marketing Manager (12-month contract, posted October 21, 2026): focused on "new AI Product launches and driving growth across the Skilled Nursing product portfolio"; writes positioning for "Skilled Nursing packages and products" and "the competitive comparison guide"; the product marketing team has a VP, 4 directors and 18 team members.Source
• HiringVP, Product Delivery & Growth - AI (posted September 18, 2026): owns go-to-market for the Integrated Care and SNF Reimbursement portfolio (referral, admissions, managed care, SNF revenue cycle and reimbursement, Secure Conversations); leads "pricing, packaging, and monetization strategy for new and AI-enabled capabilities, including usage-based pricing, tiered access"; leads "beta and co-development programs that generate real-world proof points".Source

Publish fair, factual pages for operators considering a switch from each rival: what changes, migration timeline, Marketplace integrations, training and support, and stories from operators who switched. Keep the internal competitor comparisons separate.

Operators who are already unhappy search for alternatives; a clear switching page captures them.

• Claims go stale

  Review quarterly.

• Your websiteTwo calculators exist, both aimed at hospitals: /snf-readmission-online-cost-calculator ("Readmissions Calculator for Hospitals and Health Systems") and /readmission-cost-impact-calculator. There is an ebook on "switching EHR partners made easy" but no comparison pages.Source
• Competitor researchRivals' own homepages: MatrixCare, "EHR software solutions for home- and long-term care providers"; WellSky, "Creating smarter solutions for whole person care".See the research Source
• HiringProduct Marketing Manager (12-month contract, posted October 21, 2026): focused on "new AI Product launches and driving growth across the Skilled Nursing product portfolio"; writes positioning for "Skilled Nursing packages and products" and "the competitive comparison guide"; the product marketing team has a VP, 4 directors and 18 team members.Source
• HiringMarket Insights Manager (posted September 9, 2026): "continuous competitive monitoring", competitor profiles, in-depth interviews, surveys, MaxDiff and pricing research. Sr. Monetization Strategy & Pricing Manager (posted October 15, 2026): pricing and packaging, tracking "ASP, ARPU, discount rates, price realization, attach rates".Source

Render the story list on the server (or add a static list with filters on top), add filters by audience and product, and link related stories from each product page.

The 52 stories are some of PointClickCare's strongest proof; making them visible to every reader and crawler costs little.

• Theme changes break layout

  Test on staging first.

• Your websiteThe Customer Stories page's HTML contains no links to any of the 52 stories; the list is filled in by script from the site's API after the page loads (checked twice on October 22, 2026). Stories include Sutter Health, PeaceHealth, CareOregon, L.A. Care, Ascension and Country Meadows.Source
• Your websiteSitemaps list 1,528 URLs: 643 resources, 307 blog posts, 227 press releases, 77 product pages, 52 customer success stories and 39 glossary entries. Older posts still carry past years in their titles, such as "Predictions for Healthcare Spending in 2024" (published January 2024) and "5 Ways Health Tech Will Transform in 2024" (December 2023), plus "LeadingAge 2025 recap" and "Argentum 2019" posts. The glossary has both "clinical-document-compliance" and "clinical-documentation-compliance".Source
• HiringMarketing Automation Architect (US and Canada, posted September 14, 2026): sets the architecture for Adobe Marketo Engage; designs "journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages"; owns the Marketo/Salesforce integration and integrations "with webinar, event, LeanData, live chat, and CMS platforms"; owns "lead scoring models and lifecycle frameworks" to improve "lead quality, conversion, and pipeline performance".Source

Build two operator calculators on business inputs only, such as time saved on admissions paperwork and revenue at risk from missed billing (matching Advisor's Protected Revenue), with the method shown and a demo path.

Operators respond to a number for their own building, and calculators give sales a reason to follow up.

• Overpromising

  Show ranges and the method.

• Your websiteTwo calculators exist, both aimed at hospitals: /snf-readmission-online-cost-calculator ("Readmissions Calculator for Hospitals and Health Systems") and /readmission-cost-impact-calculator. There is an ebook on "switching EHR partners made easy" but no comparison pages.Source
• Your websiteAdvisor: "a suite of AI-powered solutions built into the PointClickCare EHR", with Faster, Smarter Admissions; Proactive Risk Management; Protected Revenue ("surface missed billing opportunities before claims are generated"); and Guided Compliance for the MDS process.Source
• HiringVP, Product Delivery & Growth - AI (posted September 18, 2026): owns go-to-market for the Integrated Care and SNF Reimbursement portfolio (referral, admissions, managed care, SNF revenue cycle and reimbursement, Secure Conversations); leads "pricing, packaging, and monetization strategy for new and AI-enabled capabilities, including usage-based pricing, tiered access"; leads "beta and co-development programs that generate real-world proof points".Source

Run a monthly partner spotlight: a joint webinar, a Collision Point episode and a co-branded email to customers who fit, with tracked links for both sides. Start with the categories most customers already use.

Partners bring their audience and content, and every joint story strengthens the Marketplace as a reason to choose PointClickCare.

• Partners compete with each other

  Rotate categories fairly.

• Your websiteThe Marketplace page says "375+ connected partners", "20+ integration categories" and "14,000+ facilities with integrations", with connections in "two days or less"; the job posts say "400+ integrated partners".Source
• Podcast feedPointClickCare's podcast, Collision Point (Buzzsprout feed, 26 episodes since August 2022): the latest episode is from March 17, 2026, so nothing new for seven months. 2025 had six episodes (June 3, June 17, July 24, August 25, September 16, October 23).Source
• HiringMarketing Data Analytics Engineer (US and Canada, posted October 9, 2026): builds pipelines between Salesforce, Marketo and the data warehouse; strengthens "campaign attribution logic (campaign codes, UTM/campaign member data, lead-to-opportunity linkage)" for executive reporting "on marketing-sourced pipeline across the Senior Care and Acute & Payer businesses".Source

Offer a limited number of prospect passes, invite target operators through the SDRs, schedule meetings with customers in the same segment, and follow up within 48 hours with a recap and demo.

Peer proof at a user conference is more persuasive than any sales call.

• Customers feel sold at

  Keep prospect sessions separate.

• Your websiteSUMMIT 2027 (February 22-24, 2027, Orlando): "2000+ Participants", "500+ Companies", "100+ Industry Suppliers"; attendees from skilled nursing, senior living, practice groups, pharmacies, hospitals, ACOs, health plans, HIEs and government agencies.Source
• HiringAlso open: a Sr. Customer Experience Manager (posted September 29, 2026) to "define, govern and measure the end-to-end customer experience"; Sales Development Representatives on 6-month contracts in the US and Canada (posted October 13, 2026); and an SVP, Product Management - Data Products & Strategy (posted September 14, 2026).Source
• HiringMarketing Automation Architect (US and Canada, posted September 14, 2026): sets the architecture for Adobe Marketo Engage; designs "journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages"; owns the Marketo/Salesforce integration and integrations "with webinar, event, LeanData, live chat, and CMS platforms"; owns "lead scoring models and lifecycle frameworks" to improve "lead quality, conversion, and pipeline performance".Source

Ask for feedback after key moments (go-live, first quarter, renewal). Route promoters to a reference program, review sites, Collision Point and story interviews; route detractors to a recovery call.

A closed loop improves retention and keeps proof flowing for marketing.

• Survey fatigue

  Keep surveys short and rare.

• HiringAlso open: a Sr. Customer Experience Manager (posted September 29, 2026) to "define, govern and measure the end-to-end customer experience"; Sales Development Representatives on 6-month contracts in the US and Canada (posted October 13, 2026); and an SVP, Product Management - Data Products & Strategy (posted September 14, 2026).Source
• Your websiteThe Customer Stories page's HTML contains no links to any of the 52 stories; the list is filled in by script from the site's API after the page loads (checked twice on October 22, 2026). Stories include Sutter Health, PeaceHealth, CareOregon, L.A. Care, Ascension and Country Meadows.Source
• Podcast feedPointClickCare's podcast, Collision Point (Buzzsprout feed, 26 episodes since August 2022): the latest episode is from March 17, 2026, so nothing new for seven months. 2025 had six episodes (June 3, June 17, July 24, August 25, September 16, October 23).Source

List each third-party tool with an owner and purpose, remove duplicates, load chat and video only when needed, and limit testing scripts to pages under test. Re-check the field data monthly.

Faster pages convert better, and the Marketing Automation Architect already owns these tools.

• Losing tracking

  Remove only tools nobody uses.

• PageSpeedReal visitors do not pass Core Web Vitals on the homepage: Chrome UX Report 75th-percentile Interaction to Next Paint is 266 ms ("needs improvement"), although LCP (1.5 s) and CLS (0.08) are fine. The mobile lab score is 37, with 1.8 MB of JavaScript and 18 third-party services, including Optimizely, Marketo, Bizible, Qualified, Clarity and Wistia.Source
• HiringMarketing Automation Architect (US and Canada, posted September 14, 2026): sets the architecture for Adobe Marketo Engage; designs "journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages"; owns the Marketo/Salesforce integration and integrations "with webinar, event, LeanData, live chat, and CMS platforms"; owns "lead scoring models and lifecycle frameworks" to improve "lead quality, conversion, and pipeline performance".Source

Publish a page per package with what is included, who it is for and add-ons, without prices if needed. Use it to lift attach rates in renewals.

Clear packaging speeds decisions and helps customers buy more of what they already use.

• Sales want flexibility

  Leave pricing out of the page.

• HiringMarket Insights Manager (posted September 9, 2026): "continuous competitive monitoring", competitor profiles, in-depth interviews, surveys, MaxDiff and pricing research. Sr. Monetization Strategy & Pricing Manager (posted October 15, 2026): pricing and packaging, tracking "ASP, ARPU, discount rates, price realization, attach rates".Source
• HiringProduct Marketing Manager (12-month contract, posted October 21, 2026): focused on "new AI Product launches and driving growth across the Skilled Nursing product portfolio"; writes positioning for "Skilled Nursing packages and products" and "the competitive comparison guide"; the product marketing team has a VP, 4 directors and 18 team members.Source

Pilot a usage-based tier for one Advisor solution with a cap and an upgrade path, with 20 customers, and compare adoption and expansion with the standard package.

A small entry point lowers the barrier to adoption and creates expansion revenue.

• Revenue cannibalization

  Cap usage and require upgrade above it.

• HiringVP, Product Delivery & Growth - AI (posted September 18, 2026): owns go-to-market for the Integrated Care and SNF Reimbursement portfolio (referral, admissions, managed care, SNF revenue cycle and reimbursement, Secure Conversations); leads "pricing, packaging, and monetization strategy for new and AI-enabled capabilities, including usage-based pricing, tiered access"; leads "beta and co-development programs that generate real-world proof points".Source
• Your websiteAdvisor: "a suite of AI-powered solutions built into the PointClickCare EHR", with Faster, Smarter Admissions; Proactive Risk Management; Protected Revenue ("surface missed billing opportunities before claims are generated"); and Guided Compliance for the MDS process.Source
• HiringMarket Insights Manager (posted September 9, 2026): "continuous competitive monitoring", competitor profiles, in-depth interviews, surveys, MaxDiff and pricing research. Sr. Monetization Strategy & Pricing Manager (posted October 15, 2026): pricing and packaging, tracking "ASP, ARPU, discount rates, price realization, attach rates".Source

Survey operators across skilled nursing and senior living each year, publish the findings at SUMMIT, cut them by segment for sales, and turn them into podcast episodes and webinars.

Original research earns press and links and positions PointClickCare as the voice of the industry.

• Low response

  Offer the report to respondents first.

• HiringMarket Insights Manager (posted September 9, 2026): "continuous competitive monitoring", competitor profiles, in-depth interviews, surveys, MaxDiff and pricing research. Sr. Monetization Strategy & Pricing Manager (posted October 15, 2026): pricing and packaging, tracking "ASP, ARPU, discount rates, price realization, attach rates".Source
• HiringContent Strategist, Contract (US and Canada, posted August 31, 2026; 13 months): owns "the strategy for our owned brand content channels, including our blog, podcast, web content, long and short form content", accountable "from planning through production and performance"; plans editorial calendars and ships "consistently against deadlines"; builds the "top of funnel thought leadership engine" and thought leadership for executives and subject matter experts.Source
• Your websiteSUMMIT 2027 (February 22-24, 2027, Orlando): "2000+ Participants", "500+ Companies", "100+ Industry Suppliers"; attendees from skilled nursing, senior living, practice groups, pharmacies, hospitals, ACOs, health plans, HIEs and government agencies.Source

Create a named design partner program for senior living and skilled nursing operators: a defined commitment, early access, input into the roadmap and a public story at the end. Use it to recruit and as proof.

A visible program turns one partnership into a pipeline of early adopters and reference stories.

• Too many requests

  Limit cohort size.

• PressOctober 20, 2026: The Springs Living and PointClickCare will "co-develop connected senior living technology", bringing PointClickCare "directly into The Springs Living communities". September 2026 releases include Pharmacy Connect for senior living and a new experience for senior living.Source
• HiringVP, Product Delivery & Growth - AI (posted September 18, 2026): owns go-to-market for the Integrated Care and SNF Reimbursement portfolio (referral, admissions, managed care, SNF revenue cycle and reimbursement, Secure Conversations); leads "pricing, packaging, and monetization strategy for new and AI-enabled capabilities, including usage-based pricing, tiered access"; leads "beta and co-development programs that generate real-world proof points".Source
• HiringProduct Marketing Manager (12-month contract, posted October 21, 2026): focused on "new AI Product launches and driving growth across the Skilled Nursing product portfolio"; writes positioning for "Skilled Nursing packages and products" and "the competitive comparison guide"; the product marketing team has a VP, 4 directors and 18 team members.Source

Cut each episode into short clips and a written post for the executive or expert who appeared, published from their own profile, with a link to the show page.

People follow people; executive posts reach operators that company pages do not.

• Executives too busy

  Prepare drafts for quick approval.

• HiringContent Strategist, Contract (US and Canada, posted August 31, 2026; 13 months): owns "the strategy for our owned brand content channels, including our blog, podcast, web content, long and short form content", accountable "from planning through production and performance"; plans editorial calendars and ships "consistently against deadlines"; builds the "top of funnel thought leadership engine" and thought leadership for executives and subject matter experts.Source
• Podcast feedPointClickCare's podcast, Collision Point (Buzzsprout feed, 26 episodes since August 2022): the latest episode is from March 17, 2026, so nothing new for seven months. 2025 had six episodes (June 3, June 17, July 24, August 25, September 16, October 23).Source

Build a Canada page that gathers Canadian products, stories, webinars and events, with Canadian spelling and examples, and link it from the main menu.

Canadian operators get a page that speaks to them, and the home market gets its own front door.

• Few Canadian stories

  Start with webinars and videos.

• Your websiteThe homepage has no H1 heading. Its menu lists more than 15 audiences (skilled nursing, senior living, hospitals and health systems, health plans, ACOs, state government, HIEs, hospital associations, life sciences, CCRC, pharmacy, group homes, practice groups, federal government and more).Source
• Your websiteSitemaps list 1,528 URLs: 643 resources, 307 blog posts, 227 press releases, 77 product pages, 52 customer success stories and 39 glossary entries. Older posts still carry past years in their titles, such as "Predictions for Healthcare Spending in 2024" (published January 2024) and "5 Ways Health Tech Will Transform in 2024" (December 2023), plus "LeadingAge 2025 recap" and "Argentum 2019" posts. The glossary has both "clinical-document-compliance" and "clinical-documentation-compliance".Source

Add an in-app rating prompt after positive moments, invite top users to a short story interview, and feature them on the product page.

User voices build trust for buyers and lift the app's visibility.

• Prompts annoy users

  Show rarely.

• App StorePointClickCare's Secure Conversations iOS app is rated 4.65 from 382 ratings (updated September 8, 2026).Source
• HiringVP, Product Delivery & Growth - AI (posted September 18, 2026): owns go-to-market for the Integrated Care and SNF Reimbursement portfolio (referral, admissions, managed care, SNF revenue cycle and reimbursement, Secure Conversations); leads "pricing, packaging, and monetization strategy for new and AI-enabled capabilities, including usage-based pricing, tiered access"; leads "beta and co-development programs that generate real-world proof points".Source