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  • Big bets · 3
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Generated Oct 23, 2026
  1. Programmable
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  3. Progress Partners
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growth playbook · Oct 23, 2026

progresspartners.net (opens in a new tab)

Progress Partners growth playbook

Diagnosis

Progress Partners runs 13+ products for 200M+ users with no external investment, and is hiring a Growth Product Manager for web funnels and CRO, a Global Head of Tax for a multi-jurisdiction structure, an Engineering Delivery Manager for its external teams and a DevOps engineer in Sri Lanka.

Its company site is light and fast but hard to find: searches for its name return Progress Software and an unrelated advisory firm, the site has no sitemap, structured data or share image, its jobs live only on Ashby and no product is named.

This playbook fixes that identity and recruiting funnel first, then gives the new growth hire a portfolio-wide system: one test backlog, payment recovery, source quality by LTV, country pricing with tax, offer tests, save flows, cross-promotion and a shared paywall layer.

Growth Score

6/10

Biggest Opportunity

Use the portfolio as one growth machine: tests, prices, payment methods and users shared across 13+ products instead of solved 13 times.

Biggest Risk

A name shared with better-known organisations keeps the company hard to find for the senior people it is trying to hire.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Own your name in search: candidates looking for "Progress Partners" find Progress Software and an advisory firm

    Add a sitemap, robots.txt and Organization markup with the distinct descriptor this week.

    High impact First result in 1 month
  2. 2

    Show what people would build: name the products, or describe them with numbers

    Decide which products can be named publicly.

    High impact First result in 2 weeks
  3. 3

    Let the headline appear at once instead of animating in

    Show the static headline first and start the animation after load.

    Medium impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 4Big bets · 7Fill-ins · 7Reconsider · 3
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Progress Partners is hiring senior people across the EU, Canada and Sri Lanka, including a Global Head of Tax and a Growth Product Manager, and every post sends candidates to look the company up. A search for "Progress Partners careers" returns Progress Software's careers pages, not progresspartners.net. The name is also used by an advisory firm at progresspartners.com and by Progress Software's partner program. progresspartners.net gives search engines little to go on: no sitemap, no robots.txt, no Organization or JobPosting markup, no share image, and job links that leave for Ashby.

    High impactLow effort First result in 1 month Talent Acquisition Team

    First action

    Add a sitemap, robots.txt and Organization markup with the distinct descriptor this week.

    How to measure it

    Applicants arriving from search

    Now
    –
    Target
    +50%
    By
    90 days

    Steps

    1. 1

      Pick the descriptor

      One line that separates you from the other "Progress Partners".

      People team 1 day

    2. 2

      Basics

      Sitemap, robots.txt, Search Console.

      Web developer 1 day

    3. 3

      Organization markup

      Name, descriptor, logo, sameAs LinkedIn and Ashby.

      Web developer 1 day

    4. 4

      Role pages

      One page per open role, rendered on the server.

      Web developer 1 week

    5. 5

      JobPosting markup

      Title, location, remote, dates, salary if known.

      Web developer 2 days

    6. 6

      Share image

      Open Graph and Twitter tags for every page.

      Web developer 1 day

    7. 7

      Align profiles

      Same descriptor on LinkedIn and Ashby.

      Talent Acquisition Team 1 day

    8. 8

      Track

      Applicants by source in Ashby.

      Talent Acquisition Team monthly

    First result
    1 month
    Cost
    $0
    Owner
    Talent Acquisition Team

    Smallest test

    Publish one role page with JobPosting markup and check it in Google's Rich Results Test.

    Why it works

    Give the site a clear identity and job pages of its own: add a sitemap and robots.txt; add Organization markup with a distinct descriptor ("Progress Partners, the remote product company behind 13+ SaaS and mobile apps") and sameAs links to LinkedIn and Ashby; publish one page per open role on progresspartners.net with JobPosting markup (title, location, remote, salary where known) linking to the Ashby application; add Open Graph tags and a share image; and verify the domain in Google Search Console. Use the same descriptor on LinkedIn and Ashby.

    Senior candidates research a company before they apply. If the first results belong to someone else, some apply elsewhere or never find the role. Job pages with JobPosting markup can also appear in Google's job search, which no amount of LinkedIn posting buys.

    Ready to use

    ChecklistSearch identity basics

    [ ] /sitemap.xml and /robots.txt
    [ ] Google Search Console verified
    [ ] Organization markup with a distinct descriptor
    [ ] sameAs: LinkedIn and Ashby
    [ ] One server-rendered page per open role
    [ ] JobPosting markup on each
    [ ] Open Graph tags and a share image
    [ ] Same descriptor on LinkedIn and Ashby
    [ ] Applicant source tracking

    Risks and how to handle them

    • Duplicate job content with Ashby

      Keep the full text on your page and use Ashby only for the application step.

    • Name confusion persists

      Use the descriptor in every post and profile, not just the site.

    Evidence

    • Search checkA web search for "Progress Partners careers jobs remote" (October 22, 2026) returned Progress Software's careers pages and job board plus a third-party aggregator, not progresspartners.net. The name is shared: progresspartners.com is an unrelated advisory firm "Advising companies across the digital economy", and Progress Software runs a partner program called "Progress Partners".Source
    • Your websiteTechnical check (October 22, 2026): the homepage has a meta description but no Open Graph or Twitter tags and no share image, and no structured data (no Organization or JobPosting markup); /sitemap.xml and /robots.txt return 404; open roles are drawn in the browser from the Ashby API and every role links out to jobs.ashbyhq.com, so there are no job pages on progresspartners.net. The domain was registered in August 2024.Source
    • HiringGlobal Head of Tax (Canada, posted September 22, 2026): the group "builds, owns, and scales its own portfolio of SaaS and mobile products for a global audience" in "AI, productivity, and utility software", "operates across multiple jurisdictions, with a significant presence in Hong Kong", and needs a leader for "international tax planning, cross-border structuring, transfer pricing", "withholding taxes, permanent establishment" and tax governance.Source
    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
  • 02

    The site says 13+ products and 200M+ users across AI, productivity, marketing, collaboration, design, health and file editing, but names none of them. The Growth Product Manager post sells "products used by millions", yet a strong candidate cannot see a single paywall or app they would work on.

    High impactLow effort First result in 2 weeks Founder

    First action

    Decide which products can be named publicly.

    How to measure it

    Visitors who apply

    Now
    –
    Target
    +30%
    By
    60 days

    Steps

    1. 1

      Decide disclosure

      Named or anonymised per product.

      Founder 1 week

    2. 2

      Write cards

      Category, users, a result.

      Growth Lead 3 days

    3. 3

      Design

      Portfolio section.

      Web developer 3 days

    4. 4

      Link roles

      Each role to its products.

      Talent Acquisition Team 1 day

    5. 5

      Publish

      Homepage and Open positions.

      Web developer 1 day

    6. 6

      Measure

      Application rate.

      Talent Acquisition Team monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Founder

    Smallest test

    Add three anonymised product cards.

    Why it works

    Add a portfolio section: product names and links where you are happy to share them, or anonymised cards (category, platforms, users, countries, a growth result) where you are not. Link each open role to the products it touches.

    Candidates choose the work, not just the benefits. Concrete products raise applicant quality and let partners understand what you do.

    Risks and how to handle them

    • Competitors learn the portfolio

      Use anonymised cards for sensitive products.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
    • HiringGlobal Head of Tax (Canada, posted September 22, 2026): the group "builds, owns, and scales its own portfolio of SaaS and mobile products for a global audience" in "AI, productivity, and utility software", "operates across multiple jurisdictions, with a significant presence in Hong Kong", and needs a leader for "international tax planning, cross-border structuring, transfer pricing", "withholding taxes, permanent establishment" and tax governance.Source
  • 03

    PageSpeed says the largest element on the homepage is the animated "Driven by" headline. Real Chrome visitors see it at 3.1 s, above Google's 2.5 s target, and that is 113% slower than the previous period, though the page is only 144 KB.

    Medium impactLow effort First result in 1 month Web developer

    First action

    Show the static headline first and start the animation after load.

    How to measure it

    LCP at the 75th percentile

    Now
    –
    Target
    Under 2.5 s
    By
    60 days

    Steps

    1. 1

      Static first paint

      Final headline state.

      Web developer 1 day

    2. 2

      Delay motion

      Start after load.

      Web developer 1 day

    3. 3

      Inline CSS

      Critical styles.

      Web developer 1 day

    4. 4

      Preload font

      Hero font only.

      Web developer 1 hour

    5. 5

      Re-test

      PageSpeed.

      Web developer 1 day

    6. 6

      Watch field data

      Monthly.

      Web developer monthly

    First result
    1 month
    Cost
    $0
    Owner
    Web developer

    Smallest test

    Ship the static first paint and compare.

    Why it works

    Render the headline in its final state on first paint and start the motion after load, inline the critical CSS, and preload the one font the hero uses. Re-test with PageSpeed.

    A fast first screen keeps candidates who click from a job ad, and fixes the only weak score on an otherwise light site.

    Risks and how to handle them

    • Design team wants the motion

      Keep it, just after the first paint.

    Evidence

    • Google PageSpeedHomepage on mobile: performance 92/100, page weight 144 KB, lab LCP 2.4 s, and the LCP element is the animated "Driven by" headline; render-blocking requests cost about 1.4 s. Real Chrome visitors see LCP of 3.1 s at the 75th percentile (above the 2.5 s target), 113% slower than the previous period; INP is a healthy 75 ms.Source
    • Your websiteTechnical check (October 22, 2026): the homepage has a meta description but no Open Graph or Twitter tags and no share image, and no structured data (no Organization or JobPosting markup); /sitemap.xml and /robots.txt return 404; open roles are drawn in the browser from the Ashby API and every role links out to jobs.ashbyhq.com, so there are no job pages on progresspartners.net. The domain was registered in August 2024.Source
  • 04

    The Growth PM will run "a sharp hypothesis backlog" and "prioritize by expected impact" across landing pages, paywalls, checkout and subscriptions, for a portfolio of 13+ products. Without one backlog, each product team tests in isolation and the same lesson is learned many times.

    High impactLow effort First result in 1 month Growth Product Manager

    First action

    Create the backlog template and file the last ten tests in it.

    How to measure it

    Funnel tests shipped

    Now
    –
    Target
    8 a month
    By
    1 quarter

    Steps

    1. 1

      Template

      Fields and scoring.

      Growth Product Manager (Web Funnel & CRO) 1 day

    2. 2

      Backfill

      Last ten tests and results.

      Growth Product Manager (Web Funnel & CRO) 1 week

    3. 3

      Weekly slot

      Prioritise with acquisition teams.

      Growth Lead weekly

    4. 4

      Results library

      Screenshots and readouts.

      Product analyst 1 week

    5. 5

      Copy tags

      Tests to repeat on other products.

      Growth Product Manager (Web Funnel & CRO) ongoing

    6. 6

      Review

      Win rate and lift monthly.

      Growth Lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Growth Product Manager (Web Funnel & CRO)

    Smallest test

    Score the current ideas for one product.

    Why it works

    Set up one backlog with a fixed format (product, funnel step, hypothesis, expected lift, traffic, effort, score), a weekly prioritisation slot, and a results library where every finished test is filed with screenshots and the stat-sig readout. Tag tests that can be copied to other products.

    A portfolio can learn faster than any single app because a win on one paywall is a ready hypothesis for twelve others.

    Risks and how to handle them

    • Backlog becomes a wish list

      Cap it and archive low scores.

    Evidence

    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
  • 05

    The Growth PM owns subscriptions and churn and should know "how checkout, billing, trials, and renewals work" with Stripe or Paddle. In consumer subscriptions a meaningful share of churn is failed payments, not cancellations.

    High impactLow effort First result in 1 month Growth Product Manager

    First action

    Pull failed-payment churn for the largest product.

    How to measure it

    Involuntary churn

    Now
    –
    Target
    -25%
    By
    1 quarter

    Steps

    1. 1

      Measure

      Failed-payment churn per product.

      Product analyst 1 week

    2. 2

      Retries

      Smart retry schedule.

      Growth Product Manager (Web Funnel & CRO) 1 day

    3. 3

      Card updater

      Turn on where supported.

      Growth Product Manager (Web Funnel & CRO) 1 day

    4. 4

      Reminders

      Pre-expiry emails.

      Growth Product Manager (Web Funnel & CRO) 1 week

    5. 5

      In-app banner

      Update card prompt.

      Product engineer 1 week

    6. 6

      Report

      Recovered revenue monthly.

      Product analyst monthly

    First result
    1 month
    Cost
    Provider fees
    Owner
    Growth Product Manager (Web Funnel & CRO)

    Smallest test

    Turn on smart retries for one product.

    Why it works

    Measure involuntary churn per product, then turn on smart retries, card updater, pre-expiry reminders, an in-app "update your card" banner and a short grace period. Report recovered revenue monthly.

    Recovered payments are revenue from customers who never meant to leave, and the work is mostly configuration.

    Risks and how to handle them

    • Too many reminders

      Cap at three.

    Evidence

    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
  • 06

    The Growth PM post says "traffic quality affects funnel performance" and asks to align funnel changes with "traffic sources and campaign strategy". A source that brings cheap trials that never convert looks great on a sign-up report.

    High impactMedium effort First result in 1 quarter Growth Product Manager

    First action

    Build the source-to-LTV table for one product.

    How to measure it

    Blended payback

    Now
    –
    Target
    -20%
    By
    2 quarters

    Steps

    1. 1

      Join data

      Source to payments.

      Product analyst 2 weeks

    2. 2

      Weekly report

      Payback by source.

      Product analyst weekly

    3. 3

      Send paid events

      To Google Ads and Meta.

      Acquisition team 2 weeks

    4. 4

      Switch bidding

      To paid conversions.

      Acquisition team 1 month

    5. 5

      Cut sources

      Below payback threshold.

      Acquisition team monthly

    6. 6

      Share

      With every product team.

      Growth Lead monthly

    First result
    1 quarter
    Cost
    Analytics time
    Owner
    Growth Product Manager (Web Funnel & CRO)

    Smallest test

    Report payback by source for one product.

    Why it works

    Join ad source to trial-to-paid, ARPU and 90-day LTV in Amplitude or Mixpanel, report payback by source and campaign weekly, and send paid conversions (not trials) back to Google Ads and Meta for bidding.

    Ad platforms optimise toward the signal they get, and paying users are the signal that matters.

    Risks and how to handle them

    • Delayed signal

      Use day-7 paid conversion as a proxy.

    Evidence

    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source

This quarter 8

The core plays for the next three months.

  • 07

    Products reach 160 countries every month, and the group is hiring a Global Head of Tax for a multi-jurisdiction structure. One price in one currency is too high in some markets and too low in others, and showing tax the wrong way surprises buyers at checkout.

    High impactMedium effort First result in 1 quarter Growth Product Manager

    First action

    Pull conversion and ARPU by country for one product.

    How to measure it

    Revenue per visitor

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Country data

      Conversion and ARPU.

      Product analyst 1 week

    2. 2

      Tiers

      Group countries.

      Growth Product Manager (Web Funnel & CRO) 2 weeks

    3. 3

      Tax display

      Inclusive or exclusive by market.

      Global Head of Tax 2 weeks

    4. 4

      Local currency

      In checkout.

      Product engineer 2 weeks

    5. 5

      Test

      Five markets.

      Growth Product Manager (Web Funnel & CRO) 1 month

    6. 6

      Roll out

      Winners to other products.

      Growth Lead quarterly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Growth Product Manager (Web Funnel & CRO)

    Smallest test

    Test one lower tier in one market.

    Why it works

    Group countries into price tiers by purchasing power and conversion data, show local currency, and with the tax lead decide where prices should be tax-inclusive. A/B test tiers in the largest five markets first.

    Local pricing lifts conversion where the price is a barrier and revenue where it is not; consistent tax display reduces checkout abandonment and refunds.

    Risks and how to handle them

    • Arbitrage between tiers

      Base the tier on billing country.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
    • HiringGlobal Head of Tax (Canada, posted September 22, 2026): the group "builds, owns, and scales its own portfolio of SaaS and mobile products for a global audience" in "AI, productivity, and utility software", "operates across multiple jurisdictions, with a significant presence in Hong Kong", and needs a leader for "international tax planning, cross-border structuring, transfer pricing", "withholding taxes, permanent establishment" and tax governance.Source
    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
  • 08

    The Growth PM is asked to optimise "pricing, paywall, and subscription offers (trials, plans, upsells)" and to treat trial-to-paid as a scoreboard number.

    High impactMedium effort First result in 1 quarter Growth Product Manager

    First action

    Write the three hypotheses with expected lift.

    How to measure it

    Trial-to-paid

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Hypotheses

      Three offer tests.

      Growth Product Manager (Web Funnel & CRO) 1 week

    2. 2

      Sample sizes

      Per test.

      Product analyst 2 days

    3. 3

      Trial test

      Length.

      Growth Product Manager (Web Funnel & CRO) 1 month

    4. 4

      Annual default

      Pre-selected plan.

      Growth Product Manager (Web Funnel & CRO) 1 month

    5. 5

      Upsell

      After purchase.

      Growth Product Manager (Web Funnel & CRO) 1 month

    6. 6

      Copy winners

      Other products.

      Growth Lead quarterly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Growth Product Manager (Web Funnel & CRO)

    Smallest test

    Run the annual-default test first.

    Why it works

    For the largest product, test in order: trial length (none, 3, 7 days), annual plan pre-selected with the monthly equivalent shown, and a post-purchase upsell to a higher plan. Copy winners through the results library.

    Offer structure usually moves revenue more than colours or copy, and each test is a one-variable change.

    Risks and how to handle them

    • Short-term lift, long-term churn

      Read 60-day retention before rollout.

    Evidence

    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
  • 09

    The Growth PM tracks churn, and the group owns 13+ products across seven categories. A user cancelling one product may simply need a smaller plan, a break, or a sister product.

    High impactMedium effort First result in 1 quarter Growth Product Manager

    First action

    Add the reason question to one product's cancel flow.

    How to measure it

    Save rate

    Now
    –
    Target
    15%
    By
    1 quarter

    Steps

    1. 1

      Add the question

      One step.

      Growth Product Manager (Web Funnel & CRO) 1 week

    2. 2

      Map answers

      Downgrade, pause, sister product.

      Growth Product Manager (Web Funnel & CRO) 1 week

    3. 3

      Build pause

      One to three months.

      Product engineer 2 weeks

    4. 4

      Cross-links

      Sister products.

      Growth Lead 1 week

    5. 5

      Keep it easy

      Cancel in one more click.

      Growth Product Manager (Web Funnel & CRO) ongoing

    6. 6

      Measure

      Saves and 90-day retention.

      Product analyst monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Growth Product Manager (Web Funnel & CRO)

    Smallest test

    Launch pause for one product.

    Why it works

    Ask one question on cancel ("why are you leaving?") and answer it: too expensive gets a downgrade, not using it gets a pause, missing a feature gets a link to a sister product that has it. Measure saves by reason.

    A single-step, honest save flow keeps a share of leavers without making cancellation hard.

    Risks and how to handle them

    • Consumer rules on cancellation

      Keep cancellation as easy as sign-up in every market.

    Evidence

    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
  • 10

    The group says 200M+ people use its products, across AI, productivity, design, file editing and more. Each product buys its users separately, while the cheapest new user is one who already trusts a sister app.

    High impactMedium effort First result in 2 quarters Growth Lead

    First action

    List product pairs by audience overlap.

    How to measure it

    Cross-promoted paid users

    Now
    –
    Target
    5% of new paid
    By
    2 quarters

    Steps

    1. 1

      Find pairs

      Audience overlap.

      Product analyst 2 weeks

    2. 2

      Pick moments

      Need-based placements.

      Growth Product Manager (Web Funnel & CRO) 1 week

    3. 3

      Build placements

      One per pair.

      Product engineer 1 month

    4. 4

      Bundle offer

      Two products.

      Growth Product Manager (Web Funnel & CRO) 2 weeks

    5. 5

      Test

      Against no promotion.

      Growth Product Manager (Web Funnel & CRO) 1 month

    6. 6

      Measure

      Installs and paid.

      Product analyst monthly

    First result
    2 quarters
    Cost
    Engineering time
    Owner
    Growth Lead

    Smallest test

    Run one cross-promotion between two products.

    Why it works

    Pick pairs that share an audience (for example file editing and productivity), place a tasteful cross-promotion at the moment of need (export, share, limit reached), and offer a bundle discount. Track installs and paid conversion per placement.

    Owned traffic costs nothing per click and converts better than paid, because the user already has an account and a payment method on file.

    Risks and how to handle them

    • Users feel spammed

      One placement per session at most.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
  • 11

    The CTO is hiring an Engineering Delivery Manager because delivery across external teams needs predictability and quality gates. Growth tests need the opposite rhythm: small, frequent, reversible changes. Without a lane of their own, they queue behind feature work.

    High impactMedium effort First result in 1 quarter Engineering Delivery Manager

    First action

    Measure today's time from approved test to live.

    How to measure it

    Median test lead time

    Now
    –
    Target
    2 days
    By
    1 quarter

    Steps

    1. 1

      Measure

      Current lead time.

      Engineering Delivery Manager 1 week

    2. 2

      Flags

      Feature flag tooling.

      Senior DevOps Engineer 2 weeks

    3. 3

      Templates

      Paywall and landing variants.

      Product engineer 2 weeks

    4. 4

      Test DoD

      Lighter checklist for flagged tests.

      Engineering Delivery Manager 1 week

    5. 5

      Weekly slot

      Release window.

      Engineering Delivery Manager weekly

    6. 6

      Report

      Lead time and escaped bugs.

      Engineering Delivery Manager monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Engineering Delivery Manager

    Smallest test

    Ship one paywall test through the lane.

    Why it works

    Agree a "test lane": feature flags, a template for paywall and landing-page variants, a lighter Definition of Done for flagged tests, a weekly release slot, and a two-day target from approved hypothesis to live test.

    Test velocity is the main driver of what a growth team can learn in a year, and flags keep the risk low.

    Risks and how to handle them

    • Quality slips

      Flags off by default and automatic rollback.

    Evidence

    • HiringEngineering Delivery Manager (remote EU, posted October 19, 2026), hired by the CTO "to strengthen delivery predictability, quality, and visibility across our external engineering teams": spot "teams falling behind early", track "escaped bugs, rework, and release readiness", and set "Definition of Ready / Definition of Done and quality gates". A Senior DevOps Engineer (Galle, Sri Lanka, posted September 3) runs AWS with Terraform and Kubernetes.Source
    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
  • 12

    With users in 160 countries and Stripe or Paddle in the stack, card-only checkout leaves out buyers in markets where wallets, local cards or bank transfers dominate.

    Medium impactMedium effort First result in 1 quarter Growth Product Manager

    First action

    List checkout traffic and completion by country.

    How to measure it

    Checkout completion

    Now
    –
    Target
    +8%
    By
    1 quarter

    Steps

    1. 1

      Rank markets

      Traffic and completion.

      Product analyst 1 week

    2. 2

      Pick methods

      Per country.

      Growth Product Manager (Web Funnel & CRO) 1 week

    3. 3

      Enable

      In the payment provider.

      Product engineer 2 weeks

    4. 4

      Order by country

      Local first.

      Product engineer 1 week

    5. 5

      Tax check

      Invoicing per method.

      Global Head of Tax 1 week

    6. 6

      Measure

      Completion by method.

      Product analyst monthly

    First result
    1 quarter
    Cost
    Provider fees
    Owner
    Growth Product Manager (Web Funnel & CRO)

    Smallest test

    Enable one local method in one market.

    Why it works

    Rank the top 15 countries by checkout traffic, turn on the local methods your payment provider supports in each, show them first for that country, and measure checkout completion by method.

    Checkout completion rises when the buyer sees the way they normally pay.

    Risks and how to handle them

    • Higher fees on some methods

      Compare net revenue, not just completion.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
  • 13

    Job ads and posts currently send candidates to Ashby, and the site cannot tell which channel produced the best hires. Senior roles (Head of Tax, Growth PM, Delivery Manager) are expensive to fill.

    Medium impactLow effort First result in 1 quarter Talent Acquisition Team

    First action

    Add UTM links to every live job post.

    How to measure it

    Cost per senior hire

    Now
    –
    Target
    -20%
    By
    2 quarters

    Steps

    1. 1

      UTM links

      Every channel.

      Talent Acquisition Team 1 day

    2. 2

      Role pages

      Senior roles first.

      Web developer 2 weeks

    3. 3

      Source fields

      In Ashby.

      Talent Acquisition Team 1 day

    4. 4

      Report

      Applicants to hires.

      Talent Acquisition Team monthly

    5. 5

      Shift spend

      To best sources.

      Talent Acquisition Team quarterly

    6. 6

      Repeat

      For each new role.

      Talent Acquisition Team ongoing

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Talent Acquisition Team

    Smallest test

    Tag the Growth PM post by channel.

    Why it works

    For each senior role, build a landing page on progresspartners.net (from idea 1) with the team, the products touched, the interview steps and salary range where possible, and UTM-tagged links for LinkedIn, job boards and referrals. Report applicants, interviews and hires by source.

    Knowing which sources produce hires lets the talent team spend where it works.

    Risks and how to handle them

    • Small numbers

      Read results over several roles.

    Builds on

    Evidence

    • Your websiteTechnical check (October 22, 2026): the homepage has a meta description but no Open Graph or Twitter tags and no share image, and no structured data (no Organization or JobPosting markup); /sitemap.xml and /robots.txt return 404; open roles are drawn in the browser from the Ashby API and every role links out to jobs.ashbyhq.com, so there are no job pages on progresspartners.net. The domain was registered in August 2024.Source
    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
    • HiringGlobal Head of Tax (Canada, posted September 22, 2026): the group "builds, owns, and scales its own portfolio of SaaS and mobile products for a global audience" in "AI, productivity, and utility software", "operates across multiple jurisdictions, with a significant presence in Hong Kong", and needs a leader for "international tax planning, cross-border structuring, transfer pricing", "withholding taxes, permanent establishment" and tax governance.Source
    • HiringEngineering Delivery Manager (remote EU, posted October 19, 2026), hired by the CTO "to strengthen delivery predictability, quality, and visibility across our external engineering teams": spot "teams falling behind early", track "escaped bugs, rework, and release readiness", and set "Definition of Ready / Definition of Done and quality gates". A Senior DevOps Engineer (Galle, Sri Lanka, posted September 3) runs AWS with Terraform and Kubernetes.Source
  • 14

    The site lists "Referral bonuses" as a benefit, and the team is 250+ people across many countries. Referred candidates tend to be hired faster and stay longer, but the site gives no way to refer.

    Medium impactLow effort First result in 1 quarter People team

    First action

    Count hires that came from referrals this year.

    How to measure it

    Referral share of hires

    Now
    –
    Target
    30%
    By
    2 quarters

    Steps

    1. 1

      Count

      Referral hires so far.

      Talent Acquisition Team 1 week

    2. 2

      Publish terms

      Internal page.

      People team 1 week

    3. 3

      Tracked links

      On each role page.

      Web developer 1 week

    4. 4

      Monthly post

      Open roles.

      Talent Acquisition Team monthly

    5. 5

      Pay fast

      After probation.

      People team ongoing

    6. 6

      Measure

      Referral hires.

      Talent Acquisition Team monthly

    First result
    1 quarter
    Cost
    Referral bonuses
    Owner
    People team

    Smallest test

    Send the first monthly roles post.

    Why it works

    Publish the referral terms for employees, add a "refer someone" link on each role page with a tracked code, and share open roles in a monthly internal post.

    A team of 250 has a large network of exactly the senior, remote-ready people the roles ask for.

    Risks and how to handle them

    • Network sameness

      Keep open sourcing alongside referrals.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
    • Your websiteTechnical check (October 22, 2026): the homepage has a meta description but no Open Graph or Twitter tags and no share image, and no structured data (no Organization or JobPosting markup); /sitemap.xml and /robots.txt return 404; open roles are drawn in the browser from the Ashby API and every role links out to jobs.ashbyhq.com, so there are no job pages on progresspartners.net. The domain was registered in August 2024.Source

Big bets 3

Larger plays that can change the trajectory.

  • 15

    Every product has its own landing pages, paywalls, checkout and subscription flows, and the Growth PM must optimise all of them. Building each one separately makes every test, price change and payment method a 13-times job.

    High impactHigh effort First result in 3 quarters CTO

    First action

    Map the paywall and checkout differences across the top three products.

    How to measure it

    Products migrated

    Now
    –
    Target
    5
    By
    3 quarters

    Steps

    1. 1

      Map

      Current flows.

      Growth Product Manager (Web Funnel & CRO) 1 month

    2. 2

      Design

      Shared layer.

      CTO 1 month

    3. 3

      Build

      Core features.

      External engineering team 1 quarter

    4. 4

      Migrate first

      Largest product.

      Engineering Delivery Manager 1 month

    5. 5

      Roll out

      One product at a time.

      Engineering Delivery Manager 2 quarters

    6. 6

      Measure

      Test velocity and revenue.

      Growth Lead quarterly

    First result
    3 quarters
    Cost
    Engineering investment
    Owner
    CTO

    Smallest test

    Move one product's paywall to a shared config.

    Why it works

    Build a shared, configurable paywall and checkout layer (plans, prices by country, trials, payment methods, tax display, experiment flags) that each product plugs into. Migrate products one at a time, starting with the largest.

    Shared infrastructure turns a win in one product into a configuration change everywhere, and lowers the cost of launching new products.

    Risks and how to handle them

    • Migration breaks revenue

      Run old and new in parallel per product.

    Evidence

    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
    • HiringEngineering Delivery Manager (remote EU, posted October 19, 2026), hired by the CTO "to strengthen delivery predictability, quality, and visibility across our external engineering teams": spot "teams falling behind early", track "escaped bugs, rework, and release readiness", and set "Definition of Ready / Definition of Done and quality gates". A Senior DevOps Engineer (Galle, Sri Lanka, posted September 3) runs AWS with Terraform and Kubernetes.Source
    • HiringGlobal Head of Tax (Canada, posted September 22, 2026): the group "builds, owns, and scales its own portfolio of SaaS and mobile products for a global audience" in "AI, productivity, and utility software", "operates across multiple jurisdictions, with a significant presence in Hong Kong", and needs a leader for "international tax planning, cross-border structuring, transfer pricing", "withholding taxes, permanent establishment" and tax governance.Source
  • 16

    The group hires senior growth, engineering and finance people remotely, and its site has no articles. Good growth people choose companies where they can learn.

    Medium impactMedium effort First result in 4 quarters Growth Lead

    First action

    Pick three finished tests that can be shared.

    How to measure it

    Applicants who read a post

    Now
    –
    Target
    20%
    By
    4 quarters

    Steps

    1. 1

      Pick tests

      Shareable ones.

      Growth Lead 1 week

    2. 2

      Write

      One a month.

      Growth Product Manager (Web Funnel & CRO) monthly

    3. 3

      Review

      Nothing sensitive.

      Founder monthly

    4. 4

      Publish

      On the site.

      Web developer monthly

    5. 5

      Share

      Authors on LinkedIn.

      Growth Lead monthly

    6. 6

      Measure

      Visits and applicants.

      Talent Acquisition Team quarterly

    First result
    4 quarters
    Cost
    Writing time
    Owner
    Growth Lead

    Smallest test

    Publish one post.

    Why it works

    Publish one post a month from the results library: a test, the hypothesis, the numbers (relative if needed), and the lesson. Share it on LinkedIn from the people who ran it.

    Showing how you work attracts people who want to work that way, and it builds a brand distinct from the other "Progress Partners".

    Risks and how to handle them

    • Giving away playbooks

      Share lessons, not configurations.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
    • LinkedInThe site links one social profile, the LinkedIn company page "progresspartners-company"; the job posts introduce the hiring managers by their LinkedIn profiles.Source
    • Search checkA web search for "Progress Partners careers jobs remote" (October 22, 2026) returned Progress Software's careers pages and job board plus a third-party aggregator, not progresspartners.net. The name is shared: progresspartners.com is an unrelated advisory firm "Advising companies across the digital economy", and Progress Software runs a partner program called "Progress Partners".Source
  • 17

    With 200M+ users and subscriptions in 160 countries, some users will look up who is behind a charge on their card. Today the company site has no page for them.

    Medium impactMedium effort First result in 4 quarters Founder

    First action

    List the statement descriptors used by each product.

    How to measure it

    Chargebacks

    Now
    –
    Target
    -20%
    By
    4 quarters

    Steps

    1. 1

      Collect descriptors

      Per product.

      Growth Product Manager (Web Funnel & CRO) 2 weeks

    2. 2

      Write the page

      Cancel, refund, support.

      Support lead 2 weeks

    3. 3

      Legal review

      Per market.

      Legal 2 weeks

    4. 4

      Publish

      On the site.

      Web developer 1 day

    5. 5

      Link from receipts

      All products.

      Product engineer 1 month

    6. 6

      Measure

      Chargebacks and tickets.

      Product analyst quarterly

    First result
    4 quarters
    Cost
    Staff time only
    Owner
    Founder

    Smallest test

    Publish a cancellation help section.

    Why it works

    Add a page that lists the products (or how to identify them on a statement), how to cancel, how to get a refund, support contacts per product and the privacy approach. Link it from each product's receipts.

    A clear owner page lowers chargebacks and support load, and it shows the same trust to users that the careers pages show to candidates.

    Risks and how to handle them

    • Reveals the portfolio

      Use descriptors without marketing pages if needed.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
    • Your websiteTechnical check (October 22, 2026): the homepage has a meta description but no Open Graph or Twitter tags and no share image, and no structured data (no Organization or JobPosting markup); /sitemap.xml and /robots.txt return 404; open roles are drawn in the browser from the Ashby API and every role links out to jobs.ashbyhq.com, so there are no job pages on progresspartners.net. The domain was registered in August 2024.Source

Wildcards 4

Unexpected experiments, each with a cheap way to test it.

  • 18

    The group is hiring a Senior DevOps Engineer in Galle, Sri Lanka, while most roles are remote in the EU and Canada. A local hub competes with Colombo's larger tech employers for talent.

    Medium impactLow effort First result in 2 quarters Talent Acquisition Team

    First action

    Ask the Galle team which local communities they attend.

    How to measure it

    Qualified Sri Lanka applicants

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Ask the team

      Local communities.

      Talent Acquisition Team 1 week

    2. 2

      First meetup

      Cloud topic.

      Senior DevOps Engineer 1 month

    3. 3

      University link

      One club.

      Talent Acquisition Team 1 month

    4. 4

      Team page

      Galle hub.

      Web developer 2 weeks

    5. 5

      Track

      Applicants by source.

      Talent Acquisition Team monthly

    6. 6

      Repeat

      Quarterly.

      Talent Acquisition Team quarterly

    First result
    2 quarters
    Cost
    Event costs
    Owner
    Talent Acquisition Team

    Smallest test

    Co-host one meetup.

    Why it works

    Host a quarterly cloud or DevOps meetup in Galle, sponsor a university club, and publish a short page about the team there. Track applicants from Sri Lanka by source.

    A visible local presence makes a remote employer feel real to candidates outside the capital.

    Risks and how to handle them

    • Small turnout

      Co-host with an existing group.

    Evidence

    • HiringEngineering Delivery Manager (remote EU, posted October 19, 2026), hired by the CTO "to strengthen delivery predictability, quality, and visibility across our external engineering teams": spot "teams falling behind early", track "escaped bugs, rework, and release readiness", and set "Definition of Ready / Definition of Done and quality gates". A Senior DevOps Engineer (Galle, Sri Lanka, posted September 3) runs AWS with Terraform and Kubernetes.Source
    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
  • 19

    The site invites people to stay in touch through a general application form. Without follow-up, that pool goes cold before the next matching role opens.

    Medium impactLow effort First result in 1 quarter Talent Acquisition Team

    First action

    Tag the current general applicants by skill.

    How to measure it

    Pool hires

    Now
    –
    Target
    3 a year
    By
    4 quarters

    Steps

    1. 1

      Tag profiles

      Skill and location.

      Talent Acquisition Team 1 week

    2. 2

      Consent

      Opt-in for updates.

      People team 1 week

    3. 3

      Email

      Quarterly roles and story.

      Talent Acquisition Team quarterly

    4. 4

      Match

      New roles to pool.

      Talent Acquisition Team ongoing

    5. 5

      Invite

      Direct applications.

      Talent Acquisition Team ongoing

    6. 6

      Measure

      Pool hires.

      Talent Acquisition Team quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Talent Acquisition Team

    Smallest test

    Send the first roles email.

    Why it works

    Tag general applicants by skill and location in Ashby, send a short quarterly email with new roles and one team story, and invite strong profiles to apply directly when a match opens.

    A warm pool shortens time to hire for repeat roles and costs nothing.

    Risks and how to handle them

    • Data retention rules

      Ask consent and delete on request.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
    • Your websiteTechnical check (October 22, 2026): the homepage has a meta description but no Open Graph or Twitter tags and no share image, and no structured data (no Organization or JobPosting markup); /sitemap.xml and /robots.txt return 404; open roles are drawn in the browser from the Ashby API and every role links out to jobs.ashbyhq.com, so there are no job pages on progresspartners.net. The domain was registered in August 2024.Source
  • 20

    The contact form asks "Have a question, an idea, or an opportunity in mind?" but does not say which opportunities the group wants. A company that builds and scales its own products, with no external investment, may also want app partnerships or developers who want to grow an app.

    Medium impactLow effort First result in 1 quarter Founder

    First action

    Decide which inbound opportunities you want.

    How to measure it

    Qualified inbound

    Now
    –
    Target
    5 a quarter
    By
    2 quarters

    Steps

    1. 1

      Decide

      Wanted opportunity types.

      Founder 1 week

    2. 2

      Write sections

      One per type.

      Growth Lead 3 days

    3. 3

      Routing

      Form question.

      Web developer 1 day

    4. 4

      Owners

      Per type.

      Founder 1 day

    5. 5

      Respond

      Within two days.

      Owner per type ongoing

    6. 6

      Measure

      Qualified inbound.

      Founder quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Founder

    Smallest test

    Add the routing question.

    Why it works

    Add short sections for the opportunities you want (for example distribution partnerships, app developers, press), with a routing question on the form so each reaches the right person.

    Clear asks bring better inbound and save the team from sorting general mail.

    Risks and how to handle them

    • Unwanted pitches

      Say what you do not want, too.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
    • HiringGlobal Head of Tax (Canada, posted September 22, 2026): the group "builds, owns, and scales its own portfolio of SaaS and mobile products for a global audience" in "AI, productivity, and utility software", "operates across multiple jurisdictions, with a significant presence in Hong Kong", and needs a leader for "international tax planning, cross-border structuring, transfer pricing", "withholding taxes, permanent establishment" and tax governance.Source
  • 21

    Across 13+ subscription products there are many lapsed subscribers. The Growth PM tracks churn and LTV, and some leavers return when the timing and offer are right.

    Medium impactLow effort First result in 1 quarter Growth Product Manager

    First action

    Count lapsed subscribers in the last six months for one product.

    How to measure it

    Win-back rate

    Now
    –
    Target
    5%
    By
    2 quarters

    Steps

    1. 1

      Segment

      Usage and reason.

      Product analyst 1 week

    2. 2

      Offers

      Two per segment.

      Growth Product Manager (Web Funnel & CRO) 1 week

    3. 3

      Send

      Day 30 and 90.

      Growth Product Manager (Web Funnel & CRO) ongoing

    4. 4

      Consent check

      Marketing permissions per market.

      Legal 1 week

    5. 5

      Measure

      Reactivation.

      Product analyst monthly

    6. 6

      Copy

      To other products.

      Growth Lead quarterly

    First result
    1 quarter
    Cost
    Discount cost
    Owner
    Growth Product Manager (Web Funnel & CRO)

    Smallest test

    Send a day-30 offer for one product.

    Why it works

    Segment lapsed users by how much they used the product and why they left, and send one win-back offer at 30 and 90 days (new features, a discount on annual). Measure reactivation and second churn.

    Returning users cost less than new ones and already know the product.

    Risks and how to handle them

    • Training users to wait for discounts

      Lead with new value, not price.

    Evidence

    • HiringGrowth Product Manager (Web Funnel & CRO) (remote EU, posted September 3, 2026): "Millions of people in 160+ countries use our products, and every one of them started out as a visitor on a landing page"; owns "landing pages, paywalls, checkout, and subscription flows"; runs "a sharp hypothesis backlog" and A/B tests "from idea to stat-sig readout"; optimizes "pricing, paywall, and subscription offers (trials, plans, upsells)"; aligns funnel changes "with traffic sources and campaign strategy" (Google Ads, Meta) because "traffic quality affects funnel performance"; tracks "CR, ARPU, LTV, trial-to-paid, churn" in Amplitude or Mixpanel; Stripe and Paddle experience is a plus.Source
    • Your websiteHomepage (checked October 22, 2026): "200M+ People using our products around the world", "250+ Team members", "13+ Products & counting", "$0 External investment", "160 Countries reached every month"; expertise areas AI, Productivity, Marketing, Collaboration, Design & creativity, Health & wellness and File editing, with no product named anywhere; benefits include "100% remote", "Unlimited PTO", "Premium AI tools" and "Referral bonuses"; a contact form asks "Have a question, an idea, or an opportunity in mind?".Source
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Progress Partners did not commission, review or endorse it, and Programmable is not affiliated with Progress Partners. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Progress Partners runs its business.

Something wrong, or do you represent Progress Partners? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Search identity and job pages, product cards, headline speed, one test backlog, failed-payment recovery and source quality.

  2. Days 31 to 6012 ideas

    Country pricing with tax, offer tests, save flow, cross-promotion, a test lane, local payment methods, tracked role pages and referrals; the talent pool, contact routing and win-back.

  3. Days 61 to 903 ideas

    Start the big bets: a shared paywall layer, a growth blog and a user trust page.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value simple tools that save time. The most cited problem: unclear trials and renewals.

  • Products that work across platforms
  • Prices that do not fit every country
  • In their words: “subscription”

Market

Competitive landscape

3 competitors compared: Other app portfolio companies, Progress Software (for the name) and Large remote tech employers.

  • Gap to exploit: A visible employer brand for a product studio
  • Other app portfolio companies: Often invisible as employers
  • Progress Software (for the name): Not a competitor for users, only for attention

Hiring signals

Progress Partners is professionalising growth and operations across its portfolio.

  • Growth Product Manager (Web Funnel & CRO): Landing pages, paywalls, checkout, subscriptions, A/B tests. Ideas 4-10.
  • Global Head of Tax: Multi-jurisdiction group with a Hong Kong presence. Ideas 7, 12.
  • Engineering Delivery Manager: Predictable delivery across external teams. Ideas 11, 15.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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