Reonic growth playbook

Fix the plumbing first: self-canonical homepages and demo pages for each LATAM locale, hreflang for every Spanish variant (and es-419 as the regional default instead of Spain), all listed in the sitemap. Then make /es-mx/ local: a Mexican phone or WhatsApp number, a Spanish-speaking contact, a monthly Spanish webinar, and two Mexican installer stories. Port the 20 best-performing Italian and Brazilian installer guides into Mexican Spanish, adapted to Mexican rules and tariffs.

A closer can only close the demos the site produces. Local signals (phone, proof, content) are what a Mexican installer checks before booking a call with a German company, and fixing canonicals lets Google show the right country page.

[ ] Self-canonical homepages for es-ar, es-bo, es-cl, es-co, es-ec, es-pa, es-uy
[ ] hreflang for every es-* locale plus es-419
[ ] Homepages, demo and webinar pages in the sitemap
[ ] Mexican phone/WhatsApp and Spanish inbox in the es-mx footer
[ ] Two LATAM installer stories
[ ] Monthly Spanish webinar listed
[ ] 20 guides adapted for Mexico
[ ] HubSpot source tracking per locale

• Thin pages in many locales

  Start with Mexico and Colombia; merge the smallest countries into es-419 if traffic stays low.

• Machine translation reads as Spain Spanish

  Have the Spanish-speaking closer review every page.

• HiringAccount Executive (Closer) - Spanish-Speaking Markets (posted September 24, 2026, hybrid in São Paulo): "Collaborate closely with the team to ensure our market in LATAM is growing and thriving"; clients are "solar installers and utilities"; the hire needs "a strong understanding of the Mexican and LATAM markets", HubSpot experience and fluent Spanish, and contributes to ARR "by participating in demo calls".Source
• Your websiteSeven Latin American locales (es-ar, es-bo, es-cl, es-co, es-ec, es-pa, es-uy) appear in the sitemap only as eight product pages and an events page each: no homepage and no demo page. The es-co homepage loads but its canonical tag points to the Spain homepage (/es-es/), and the site's hreflang set names only es-es, es-mx and a generic "es" that also points to /es-es/.Source
• Your websiteMexico site (/es-mx/): the footer phone number is +34 960 13 66 82 (a Spanish number) with the contact address [email removed]; the webinars page says "No se encontraron webinars próximos"; the testimonials on the homepage and on the demo page ("Agenda tu demo gratis") all come from installers in Germany and France.Source
• Your websiteSitemap (1,199 URLs, checked October 23, 2026), blog posts by locale: en-gb 251, it-it 191, de-de 130, pt-br 90, fr-fr 82, nl-nl 20, es-es 5, es-mx 5, and none for the other Spanish-language locales or pt-pt.Source
• Your websiteEvents page: 2026 shows include Intersolar Mexico (Centro Banamex), The smarter E South America (São Paulo), Solar & Storage Live UK (NEC Birmingham), Solar & Storage Live Italia (Verona), Solar & Storage Live Zürich, Intersolar Europe (Munich), Solar & Storage Live España (Valencia) and London, with more shows in Germany and France ahead.Source

Rewrite /en-gb/heat-load-calculation/ and the homepage card for UK installers: MCS heat loss workflow, BUS grant paperwork, the documents MCS needs, and UK units and examples. Add /en-gb/industry/heating/ to the sitemap and link the 30 MCS and BUS blog posts to it. Hand the UK AE a one-page "how Reonic handles MCS" sheet.

UK heat pump installers judge software on compliance first. Seeing German subsidies tells them the tool is not built for them; seeing MCS and BUS tells them it is.

• Claiming compliance the product lacks

  Only list outputs the product produces today; put the rest on the roadmap page.

• HiringGrowth Product Manager - UK and Growth Product Manager - Italy (posted August 5, 2026): "Own the UK Market: Be the PM for UK. Find what is missing and optimize"; "Push metrics: Improve activation, adoption and retention"; "Build for Local Rules: Ship features that fit UK reality, from compliance requirements to the things installers there do differently"; "Make It Reusable: Turn UK solutions into platform features every market can use." Reonic is also hiring an Account Executive - UK for "solar and heatpump installers (SMBs)".Source
• Your websiteThe UK heat-load page (/en-gb/heat-load-calculation/, linked from the homepage) is written for Germany: "Room-by-room to DIN EN 12831" and "Export a DIN-compliant report for KfW and BAFA applications", with no mention of MCS. The page that does say "MCS-Ready Workflows" (/en-gb/industry/heating/) is linked from the homepage but missing from the sitemap. Meanwhile the UK blog has 30+ posts on MCS, the Boiler Upgrade Scheme, ECO4 and G98/G99.Source
• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source

Interview two UK installers, two Brazilian installers and one Mexican installer. Write short stories with numbers (offers per week, time to quote, close rate), film a two-minute clip on site, and put them on the homepage, demo page and in sales sequences for each market.

Installers buy from what other installers like them say. Local proof shortens the sales cycle more than features do.

• Customers reluctant to share numbers

  Offer ranges or percentages instead of totals.

• Your websiteCustomer stories exist only in German, French and Italian (two each, e.g. /de-de/customer-stories/pv-green/, /it-it/customer-stories/ready-energy/). There are none in English, Spanish or Portuguese, for the UK, Mexico/LATAM or Brazil.Source
• HiringGrowth Product Manager - UK and Growth Product Manager - Italy (posted August 5, 2026): "Own the UK Market: Be the PM for UK. Find what is missing and optimize"; "Push metrics: Improve activation, adoption and retention"; "Build for Local Rules: Ship features that fit UK reality, from compliance requirements to the things installers there do differently"; "Make It Reusable: Turn UK solutions into platform features every market can use." Reonic is also hiring an Account Executive - UK for "solar and heatpump installers (SMBs)".Source
• HiringAccount Executive (Closer) - Spanish-Speaking Markets (posted September 24, 2026, hybrid in São Paulo): "Collaborate closely with the team to ensure our market in LATAM is growing and thriving"; clients are "solar installers and utilities"; the hire needs "a strong understanding of the Mexican and LATAM markets", HubSpot experience and fluent Spanish, and contributes to ARR "by participating in demo calls".Source
• HiringExpansion roles: an Account Manager for the Brazilian market (posted September 17, 2026) for "solar installers and utilities", to "Identify and capitalize on upselling or cross-selling opportunities"; a Go-To-Market Heat Pump & Installation "Vertical Owner" to "Drive Revenue & NRR" and "Identify expansion opportunities, prevent churn"; a Growth & Account Manager - DACH to "Drive Net Revenue Retention (NRR)". The Brazil and LATAM posts say "3500+ satisfied B2B customers".Source

For each show, publish a short landing page in the local language (the booth number, a recorded demo, a show-only offer such as free onboarding or a free drone model) and a QR code at the booth. Scan badges into HubSpot with the show as source, and follow up within 48 hours with the recorded demo and a booking link.

Most trade-show leads go cold within a week. A dedicated page and a fast follow-up give each lead a reason to book, and show-level tracking tells the team which shows to keep.

• Badge data is poor

  Ask for a phone number at the booth in exchange for the offer.

• HiringEvent & Community Manager (posted October 21, 2026, Berlin): "You make Reonic impossible to miss." Owns trade shows "from picking the right shows to booth concept, logistics, and on-site execution", books speakers and "make[s] sure the right people show up", and works "with Sales and Marketing to turn events into pipeline, partnerships, and brand awareness, then measure what actually works".Source
• Your websiteEvents page: 2026 shows include Intersolar Mexico (Centro Banamex), The smarter E South America (São Paulo), Solar & Storage Live UK (NEC Birmingham), Solar & Storage Live Italia (Verona), Solar & Storage Live Zürich, Intersolar Europe (Munich), Solar & Storage Live España (Valencia) and London, with more shows in Germany and France ahead.Source
• HiringAccount Executive (Closer) - Spanish-Speaking Markets (posted September 24, 2026, hybrid in São Paulo): "Collaborate closely with the team to ensure our market in LATAM is growing and thriving"; clients are "solar installers and utilities"; the hire needs "a strong understanding of the Mexican and LATAM markets", HubSpot experience and fluent Spanish, and contributes to ARR "by participating in demo calls".Source

Add a "Book on WhatsApp" button to the pt-br and Spanish-language demo pages and footers. Route chats to the Brazilian and Spanish-speaking team, qualify with three questions, and book the demo in the chat. Use Reonic's own WhatsApp Assistant if it can do this, as a live demo of the product.

Removing the form for the channel installers already use raises booking rates, and the booking flow itself shows off the product.

• Chats outside office hours

  Auto-reply with a booking link.

• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source
• Your websiteMexico site (/es-mx/): the footer phone number is +34 960 13 66 82 (a Spanish number) with the contact address [email removed]; the webinars page says "No se encontraron webinars próximos"; the testimonials on the homepage and on the demo page ("Agenda tu demo gratis") all come from installers in Germany and France.Source
• HiringExpansion roles: an Account Manager for the Brazilian market (posted September 17, 2026) for "solar installers and utilities", to "Identify and capitalize on upselling or cross-selling opportunities"; a Go-To-Market Heat Pump & Installation "Vertical Owner" to "Drive Revenue & NRR" and "Identify expansion opportunities, prevent churn"; a Growth & Account Manager - DACH to "Drive Net Revenue Retention (NRR)". The Brazil and LATAM posts say "3500+ satisfied B2B customers".Source
• HiringAccount Executive (Closer) - Spanish-Speaking Markets (posted September 24, 2026, hybrid in São Paulo): "Collaborate closely with the team to ensure our market in LATAM is growing and thriving"; clients are "solar installers and utilities"; the hire needs "a strong understanding of the Mexican and LATAM markets", HubSpot experience and fluent Spanish, and contributes to ARR "by participating in demo calls".Source

Translate each announcement that applies abroad, add a partners page in every locale listing integrations and what each one does, and add the relevant partner (financing, inverters) to the sales deck for each market.

Partners signal that the platform is established, and partner pages pick up searches for those brands plus "software".

• Partner not active in a market

  Only publish where the partner is available.

• Your websiteNews section (German only, six items): partnerships with Bees & Bears (solar financing for installers), FoxESS, metergrid (a complete solution for Mieterstrom tenant-power projects), enerix (Reonic as technology partner) and SpotMyEnergy (smart meter integration).Source
• Your websiteAbout page: "Founded in 2023 by Tristan, Manuel, and Udo, Reonic has quickly grown to over 3,000 customers and 100 team members across Berlin, Augsburg, and São Paulo. Today, we serve customers in 13 markets and are active across all of Europe and LATAM." Pitch: "One platform, not ten tools".Source
• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source

Write fair comparison pages for the three rivals sales meets most, in German first: what each does, where Reonic is one platform instead of several tools, and switching help. Bid on rival-plus-software terms and send traffic to the pages. Use Reonic's own Competitor AI angle: "upload your current offer and compare".

Comparison searches convert better than generic ones, and the pages also shape how AI assistants describe the choice.

• Rival claims go stale

  Date each page and review quarterly.

• HiringMarketing Manager DACH (Berlin, C2 German): "Manage and optimize paid campaigns across Meta, Google, and LinkedIn", "Support budget ownership", "Leverage AI and automation to scale and monitor campaigns", "Conduct market and competitor research" and "Analyze marketing funnel data". A Founders Associate Marketing will "Write compelling copy for ads, landing pages, and social media that convert visitors into leads".Source
• Competitor researchRivals' own homepages: OpenSolar, "Accelerating Solar Adoption with Free Software"; Aurora Solar, residential design and sales "with physics-based accuracy"; HERO, "Das Betriebssystem fürs Handwerk" for German trades businesses; Solar-Planit, "System configuration for free".See the research Source
• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source

Add a "What Reonic costs" page per market: starting price or typical range by team size, what is included, services priced separately (drone models, grid registration), and a cost-of-tools comparison against the separate CRM, design and quoting tools it replaces.

Price ranges filter out poor-fit leads and reassure good ones, and "one platform, not ten tools" is easiest to prove with a total cost.

• Rivals undercut publicly

  Lead with total cost and time saved, not list price.

• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source
• Your websiteAbout page: "Founded in 2023 by Tristan, Manuel, and Udo, Reonic has quickly grown to over 3,000 customers and 100 team members across Berlin, Augsburg, and São Paulo. Today, we serve customers in 13 markets and are active across all of Europe and LATAM." Pitch: "One platform, not ten tools".Source
• Competitor researchRivals' own homepages: OpenSolar, "Accelerating Solar Adoption with Free Software"; Aurora Solar, residential design and sales "with physics-based accuracy"; HERO, "Das Betriebssystem fürs Handwerk" for German trades businesses; Solar-Planit, "System configuration for free".See the research Source

Run a fixed monthly live demo in each language with a local seller, plus a quarterly guest session (a customer or partner such as a financing provider). Record each one, cut short clips for YouTube and social, and send the recording to every registrant.

A fixed calendar gives sellers a reason to invite every lead, and recordings feed the content engine.

• Low attendance early on

  Count on-demand views as well as live attendance.

• Your websiteMexico site (/es-mx/): the footer phone number is +34 960 13 66 82 (a Spanish number) with the contact address [email removed]; the webinars page says "No se encontraron webinars próximos"; the testimonials on the homepage and on the demo page ("Agenda tu demo gratis") all come from installers in Germany and France.Source
• HiringEvent & Community Manager (posted October 21, 2026, Berlin): "You make Reonic impossible to miss." Owns trade shows "from picking the right shows to booth concept, logistics, and on-site execution", books speakers and "make[s] sure the right people show up", and works "with Sales and Marketing to turn events into pipeline, partnerships, and brand awareness, then measure what actually works".Source
• Your websiteChannels: a YouTube channel (@reonic_gmbh) with 1,240 subscribers, 161 videos and about 79,000 views; Instagram (reonic.uk) and TikTok; iOS and Android apps; webinars pages in seven languages; no newsletter sign-up on the site.Source
• Your websiteNews section (German only, six items): partnerships with Bees & Bears (solar financing for installers), FoxESS, metergrid (a complete solution for Mieterstrom tenant-power projects), enerix (Reonic as technology partner) and SpotMyEnergy (smart meter integration).Source

Find solar customers who have quoted a heat pump, battery or wallbox add-on, or who mention heat pumps on their own websites. Offer a guided first heat pump project (heat-load scan to signed offer) with a specialist, and show combined PV and heat pump offers as the upgrade.

Expansion revenue has no acquisition cost, and combined offers are worth more to the installer.

• Installers not ready for heat pumps

  Offer training and partner introductions.

• HiringExpansion roles: an Account Manager for the Brazilian market (posted September 17, 2026) for "solar installers and utilities", to "Identify and capitalize on upselling or cross-selling opportunities"; a Go-To-Market Heat Pump & Installation "Vertical Owner" to "Drive Revenue & NRR" and "Identify expansion opportunities, prevent churn"; a Growth & Account Manager - DACH to "Drive Net Revenue Retention (NRR)". The Brazil and LATAM posts say "3500+ satisfied B2B customers".Source
• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source
• Your websiteThe UK heat-load page (/en-gb/heat-load-calculation/, linked from the homepage) is written for Germany: "Room-by-room to DIN EN 12831" and "Export a DIN-compliant report for KfW and BAFA applications", with no mention of MCS. The page that does say "MCS-Ready Workflows" (/en-gb/industry/heating/) is linked from the homepage but missing from the sitemap. Meanwhile the UK blog has 30+ posts on MCS, the Boiler Upgrade Scheme, ECO4 and G98/G99.Source

Publish the release notes as a public changelog in each language, send a monthly "what's new" email to customers and prospects, and show new features inside the app. Sales uses the changelog in follow-ups.

Customers who see steady progress renew; prospects who see pace trust a young company.

• Too much noise

  Group small fixes; feature only what customers notice.

• HiringAI Product Manager (posted October 2, 2026, Augsburg): "Communicate what's new: Create release notes, run internal demos, and make sure colleagues understand what has changed"; "Turn feedback into action: Triage user feedback and bug reports". A Product Manager - UX/UI Focus was posted the same day.Source
• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source
• Your websiteChannels: a YouTube channel (@reonic_gmbh) with 1,240 subscribers, 161 videos and about 79,000 views; Instagram (reonic.uk) and TikTok; iOS and Android apps; webinars pages in seven languages; no newsletter sign-up on the site.Source

Turn the "Coming soon" label into a waitlist form that asks project volume and preferred pricing model. Show two price models to different visitors, interview the first 30 sign-ups, and launch with the model that wins.

A waitlist tests demand and pricing for free and gives the launch a list of ready buyers.

• Regulatory requirements

  Run through a licensed finance partner.

• HiringNew products: First Hire GTM - New Products (posted September 22, 2026) runs "Go-to-market for new products and services inside our software. Which installers need this service? How do we reach them? What can we charge?" and decides between "commission, fixed price, bundled pricing, or a partner share". Venture Development - New Products UK Market (posted September 9, 2026) owns "positioning, pricing, channels, and the first wave of sales".Source
• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source

Add an "order this service" button at the step where it is needed (drone model at planning, grid registration after signature), with a fixed price per job and a delivery time. Test prices by market and track attach rate per project.

Installers pay to remove admin work at the moment they face it, and per-job services grow revenue with project volume.

• Fulfilment capacity

  Cap orders per week at launch.

• HiringNew products: First Hire GTM - New Products (posted September 22, 2026) runs "Go-to-market for new products and services inside our software. Which installers need this service? How do we reach them? What can we charge?" and decides between "commission, fixed price, bundled pricing, or a partner share". Venture Development - New Products UK Market (posted September 9, 2026) owns "positioning, pricing, channels, and the first wave of sales".Source
• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source

Invite visitors to photograph a recent competitor quote (or a sample) and see Reonic's comparison and a Reonic offer for the same project. Capture the lead with the result emailed to them, and use the best moments in short videos.

A demo with the visitor's own document is memorable and starts a sales conversation at once.

• Visitors uneasy sharing quotes

  Use samples and redact customer data.

• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source
• HiringEvent & Community Manager (posted October 21, 2026, Berlin): "You make Reonic impossible to miss." Owns trade shows "from picking the right shows to booth concept, logistics, and on-site execution", books speakers and "make[s] sure the right people show up", and works "with Sales and Marketing to turn events into pipeline, partnerships, and brand awareness, then measure what actually works".Source
• Your websiteEvents page: 2026 shows include Intersolar Mexico (Centro Banamex), The smarter E South America (São Paulo), Solar & Storage Live UK (NEC Birmingham), Solar & Storage Live Italia (Verona), Solar & Storage Live Zürich, Intersolar Europe (Munich), Solar & Storage Live España (Valencia) and London, with more shows in Germany and France ahead.Source

Sign one wholesaler and one manufacturer per main market for a co-marketing deal: Reonic trial or onboarding offer in their installer newsletters and portals, their components preloaded in Reonic, and a referral fee.

Suppliers reach thousands of installers Reonic would otherwise contact one by one, with trust already built.

• Partners favour their own tools

  Offer data integration they cannot build alone.

• Your websiteNews section (German only, six items): partnerships with Bees & Bears (solar financing for installers), FoxESS, metergrid (a complete solution for Mieterstrom tenant-power projects), enerix (Reonic as technology partner) and SpotMyEnergy (smart meter integration).Source
• Your websiteAbout page: "Founded in 2023 by Tristan, Manuel, and Udo, Reonic has quickly grown to over 3,000 customers and 100 team members across Berlin, Augsburg, and São Paulo. Today, we serve customers in 13 markets and are active across all of Europe and LATAM." Pitch: "One platform, not ten tools".Source
• HiringExpansion roles: an Account Manager for the Brazilian market (posted September 17, 2026) for "solar installers and utilities", to "Identify and capitalize on upselling or cross-selling opportunities"; a Go-To-Market Heat Pump & Installation "Vertical Owner" to "Drive Revenue & NRR" and "Identify expansion opportunities, prevent churn"; a Growth & Account Manager - DACH to "Drive Net Revenue Retention (NRR)". The Brazil and LATAM posts say "3500+ satisfied B2B customers".Source

Map each Brazilian guide to a Reonic feature (financing, single line diagram, photogrammetry), add an in-app tip or email to customers who have not used that feature, and track upgrades.

Existing guides become free onboarding material and account managers get a reason to call.

• Too many emails

  One tip per month.

• HiringExpansion roles: an Account Manager for the Brazilian market (posted September 17, 2026) for "solar installers and utilities", to "Identify and capitalize on upselling or cross-selling opportunities"; a Go-To-Market Heat Pump & Installation "Vertical Owner" to "Drive Revenue & NRR" and "Identify expansion opportunities, prevent churn"; a Growth & Account Manager - DACH to "Drive Net Revenue Retention (NRR)". The Brazil and LATAM posts say "3500+ satisfied B2B customers".Source
• Your websiteSitemap (1,199 URLs, checked October 23, 2026), blog posts by locale: en-gb 251, it-it 191, de-de 130, pt-br 90, fr-fr 82, nl-nl 20, es-es 5, es-mx 5, and none for the other Spanish-language locales or pt-pt.Source

Publish a yearly anonymised report with country chapters, give each customer their own benchmark against peers in the app, and launch it at the main trade shows and in press.

Original data earns press, links and AI citations in every market at once, and private benchmarks give account managers a reason to talk to every customer.

• Small samples in new markets

  Publish only where there are enough installers.

• Your websiteAbout page: "Founded in 2023 by Tristan, Manuel, and Udo, Reonic has quickly grown to over 3,000 customers and 100 team members across Berlin, Augsburg, and São Paulo. Today, we serve customers in 13 markets and are active across all of Europe and LATAM." Pitch: "One platform, not ten tools".Source
• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source
• Your websiteEvents page: 2026 shows include Intersolar Mexico (Centro Banamex), The smarter E South America (São Paulo), Solar & Storage Live UK (NEC Birmingham), Solar & Storage Live Italia (Verona), Solar & Storage Live Zürich, Intersolar Europe (Munich), Solar & Storage Live España (Valencia) and London, with more shows in Germany and France ahead.Source

Release a free, limited quick-check (solar yield or heat load estimate, one project at a time, branded PDF) that requires a work email. Show what the full product adds at each step and route active users to sales.

A free first step answers "free software" rivals and brings in installers before they need a demo.

• Free tier cannibalises small deals

  Limit to one active project.

• Competitor researchRivals' own homepages: OpenSolar, "Accelerating Solar Adoption with Free Software"; Aurora Solar, residential design and sales "with physics-based accuracy"; HERO, "Das Betriebssystem fürs Handwerk" for German trades businesses; Solar-Planit, "System configuration for free".See the research Source
• Your websiteThe UK heat-load page (/en-gb/heat-load-calculation/, linked from the homepage) is written for Germany: "Room-by-room to DIN EN 12831" and "Export a DIN-compliant report for KfW and BAFA applications", with no mention of MCS. The page that does say "MCS-Ready Workflows" (/en-gb/industry/heating/) is linked from the homepage but missing from the sitemap. Meanwhile the UK blog has 30+ posts on MCS, the Boiler Upgrade Scheme, ECO4 and G98/G99.Source
• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source

Build a utilities offer: multi-installer management, customer portal at scale, API, SLA. Publish one utility case study, add a dedicated demo path, and assign an enterprise seller.

A few utility contracts can match hundreds of SMB accounts and give the product a reference at scale.

• Long sales cycles

  Keep SMB growth as the core; treat utilities as a pilot.

• HiringAccount Executive (Closer) - Spanish-Speaking Markets (posted September 24, 2026, hybrid in São Paulo): "Collaborate closely with the team to ensure our market in LATAM is growing and thriving"; clients are "solar installers and utilities"; the hire needs "a strong understanding of the Mexican and LATAM markets", HubSpot experience and fluent Spanish, and contributes to ARR "by participating in demo calls".Source
• HiringExpansion roles: an Account Manager for the Brazilian market (posted September 17, 2026) for "solar installers and utilities", to "Identify and capitalize on upselling or cross-selling opportunities"; a Go-To-Market Heat Pump & Installation "Vertical Owner" to "Drive Revenue & NRR" and "Identify expansion opportunities, prevent churn"; a Growth & Account Manager - DACH to "Drive Net Revenue Retention (NRR)". The Brazil and LATAM posts say "3500+ satisfied B2B customers".Source
• Your websiteNews section (German only, six items): partnerships with Bees & Bears (solar financing for installers), FoxESS, metergrid (a complete solution for Mieterstrom tenant-power projects), enerix (Reonic as technology partner) and SpotMyEnergy (smart meter integration).Source
• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source

Publish a free short course for installers ("how to qualify, quote and close an energy project") taught by Academy members and sales leads, with a certificate. Promote it on YouTube and LinkedIn and link it to a Reonic trial.

Teaching installers to sell brings them to Reonic as learners first, and it also promotes the Academy to future hires.

• Looks like a sales pitch

  Keep lessons useful without the product.

• Your websiteGTM Leaders Academy page: "A twelve-month, multi-track go-to-market path, for ambitious graduates. You start as an SDR or Product Specialist and see the entire GTM motion: sales, solutions, marketing, GTM AI & Data, product." Cohort 01 applications open, on site in Berlin. The job board lists 30 open roles, 25 of them in Berlin.Source
• Your websiteChannels: a YouTube channel (@reonic_gmbh) with 1,240 subscribers, 161 videos and about 79,000 views; Instagram (reonic.uk) and TikTok; iOS and Android apps; webinars pages in seven languages; no newsletter sign-up on the site.Source
• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source

Add an optional small "Made with Reonic" link to digital offers and the customer portal, with a referral reward (a month free) for installers who keep it on. Track installers who sign up from those links.

Every sent offer becomes a small ad to the trade, at no cost.

• Installers dislike branding

  Keep it opt-in and reward it.

• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source

Make a weekly 30-second video per language: a real error code, the question typed on a phone, Component AI's answer. Title each by brand and code so it ranks, and link to a trial.

Error-code searches are frequent and specific, and each video shows the product solving a real problem.

• Wrong answers in public

  Check each answer with a technician first.

• Your websiteHomepage (en-gb): "The AI Operating System for Renewable Installers", "3,000+ customers", one platform for sales, solar design, installation, CRM, customer portal, app, single line diagram, time tracking and invoicing; AI features (Chat, Agents, WhatsApp Assistant, Component AI, Competitor AI, lead scoring, Meeting AI); services for "paperwork, grid registration, financing, and subsidies"; Factoring "Coming soon". The heat pump card reads "DIN EN 12831 heatload + hydraulic balancing" and "VDI 4645 heat pump sizing". No pricing page.Source
• Your websiteChannels: a YouTube channel (@reonic_gmbh) with 1,240 subscribers, 161 videos and about 79,000 views; Instagram (reonic.uk) and TikTok; iOS and Android apps; webinars pages in seven languages; no newsletter sign-up on the site.Source

Set a speed budget per template, check new locale pages before release, and alert when the Chrome UX Report moves toward the threshold.

Staying fast protects search ranking and paid landing page costs while the site grows.

• Budgets ignored

  Make them a release check.

• Google PageSpeedChrome UX Report for reonic.com: real visitors' largest content appears in 2.07 s at the 75th percentile, INP 183 ms and CLS 0, so the site passes Core Web Vitals, though load time is 14% slower than in the previous period.Source
• Your websiteSitemap (1,199 URLs, checked October 23, 2026), blog posts by locale: en-gb 251, it-it 191, de-de 130, pt-br 90, fr-fr 82, nl-nl 20, es-es 5, es-mx 5, and none for the other Spanish-language locales or pt-pt.Source