FGS Global growth playbook

Render the case study cards in the page HTML, add every case study page to the sitemap with its own title and description (client, challenge, outcome), link two or three from each practice and sector page, and add the case study type to the structured data. Review the COVID-era stories: update or move them to an archive. Then check what assistants say for 20 mandate-type questions before and after.

Buyers of high-stakes advice look for proof of similar situations, and the firm's own AI-search offer is easier to sell when its own work shows up.

[ ] Our Work cards in the page HTML
[ ] All 15 case study URLs in the sitemap
[ ] Unique title: "<Client>: <challenge> | FGS Global"
[ ] Description: challenge and outcome
[ ] Linked from each matching practice and sector page
[ ] Structured data for each case study
[ ] COVID-era stories updated or archived
[ ] Assistant answers checked for 20 questions

• Client sensitivity

  Publish only cases already approved as public, as today.

• Thin pages

  Add the outcome and the team to each story.

• Your websiteOur Work (/what-we-do/our-work): the page data holds 15 published case studies (including Orsted, Eurostar, Special Olympics International, International Paper, EclecticIQ, Apriori Bio, NL Actief, Clean Air Wins and the Financial Services Forum, plus several from the COVID-19 period), but the page HTML contains only the heading "Our Work": the case study cards are drawn by scripts in the browser. Each case study has its own page (for example /what-we-do/our-work/southwest-airlines) with the default description "Our insights. Your impact."Source
• Your websiteSitemap (2,454 URLs, checked October 22, 2026): 1,119 insights, 701 people profiles, 32 office pages and language sections (German 107, Chinese 98, Arabic 97, Japanese 91, Dutch 85), but no case study pages; it also lists /footer and /header, site components published as pages marked "index, follow".Source
• Your websiteAI Advisory page: "Own your narrative in AI-driven search" through "FGS GEO, our purpose-built AI search solution offering brand visibility mapping, competitive benchmarking, and strategic recommendations", with "Counter campaigning" and "Synthetic stakeholder simulations".Source
• HiringDirector / Managing Director, Strategy & Reputation, Campaigns (London, posted October 22, 2026): "Our campaigns capability is a core part of that offer - and an area we are actively growing"; the hire will "shape the team's campaigns offering and raise its profile in the market", "deliver research-driven thought leadership proposals" and "Build FGS Global's profile in the campaigns and S&R space through thought leadership, speaking opportunities". Two Energy & Sustainability roles in the same London team were posted the same day.Source
• Your websiteMeta descriptions (30 pages checked): Board Advisory, Presentation & Media Coaching, most people profiles, case studies, some insights and the German homepage all fall back to "Our insights. Your impact."; the Calgary and Toronto office pages say "FGS Global in Amsterdam serves as the strategic advisor for the stakeholder economy"; /what-we-do/impact reuses the Education description.Source

Write descriptions for every practice, sector, office and language homepage, generate people-profile descriptions from each bio's first sentence, fix the Calgary and Toronto copy, and make missing descriptions a publishing error in the content system.

Search snippets are the first thing a prospective client reads, and copy errors on office pages undercut a firm that sells precision.

• Bulk-generated text reads flat

  Review the top 50 by hand.

• Your websiteMeta descriptions (30 pages checked): Board Advisory, Presentation & Media Coaching, most people profiles, case studies, some insights and the German homepage all fall back to "Our insights. Your impact."; the Calgary and Toronto office pages say "FGS Global in Amsterdam serves as the strategic advisor for the stakeholder economy"; /what-we-do/impact reuses the Education description.Source
• Your websiteSitemap (2,454 URLs, checked October 22, 2026): 1,119 insights, 701 people profiles, 32 office pages and language sections (German 107, Chinese 98, Arabic 97, Japanese 91, Dutch 85), but no case study pages; it also lists /footer and /header, site components published as pages marked "index, follow".Source

Add hreflang links between each page and its translations (plus x-default), set the Japanese lang attribute to "ja", and give each language homepage a local title and description.

Clients in Tokyo, Frankfurt, Dubai or Shanghai then see the page in their language in search, which matters for local mandates.

• Partial translations

  Only link pages that exist in each language.

• Your websiteLanguage versions: no page links its translations with hreflang tags (PageSpeed flags "Document doesn't have a valid hreflang"); the Japanese section declares its language as "jp" (the code for Japanese is "ja"), and the Japanese homepage's title is just "FGS Global" with the English default description.Source
• Your websiteSitemap (2,454 URLs, checked October 22, 2026): 1,119 insights, 701 people profiles, 32 office pages and language sections (German 107, Chinese 98, Arabic 97, Japanese 91, Dutch 85), but no case study pages; it also lists /footer and /header, site components published as pages marked "index, follow".Source

Set them to noindex or stop publishing them as pages, remove them from the sitemap, and check the CMS for other component or test entries that are published as pages.

A clean index helps search engines spend their time on insights, practices and case studies.

• Breaking the shared layout

  Change publish settings, not the components themselves.

• Your websiteSitemap (2,454 URLs, checked October 22, 2026): 1,119 insights, 701 people profiles, 32 office pages and language sections (German 107, Chinese 98, Arabic 97, Japanese 91, Dutch 85), but no case study pages; it also lists /footer and /header, site components published as pages marked "index, follow".Source

Compress or stream the large file (or load it after the first view), inline critical styles, defer the consent script, and re-check field data after 28 days.

Senior readers often open the site on phones between meetings; a faster first view keeps them reading.

• Losing the hero design

  Keep a poster frame and play the video after load.

• Google PageSpeedHomepage: mobile performance 56/100 (desktop 75); in the lab the main content takes 12.8 s to appear and the page downloads 10.3 MB, 8.4 MB of it in one file from the content system's asset storage, with 3.6 s of render-blocking requests; the largest element is the cookie banner. Real visitors fail Core Web Vitals on loading (LCP 3.3 s on the homepage), while responsiveness (INP 105 ms) and layout (CLS 0.01) are good.Source

Add a "Recent work" block (two or three case studies) and the relevant awards to each practice and sector page, with a contact for the practice lead.

Proof next to the claim is what turns a reader into an inquiry.

• Few public cases in some practices

  Use anonymised outcomes approved by clients.

• #1 Make FGS's 15 published case studies visible to search engines and AI assistants: today they are missing from the sitemap and drawn only by scripts

• Your websiteAbout and Awards: "Our 1,800 colleagues across 31 offices worldwide"; "built from four venerable firms"; awards include Mergermarket H1 2026 #1 M&A communications advisor by dollar volume and deal count, Chambers and Partners 2026 Band 1 for global Crisis, Cybersecurity, Litigation and Public Affairs PR, and PRovoke Media 2026 "100 Best Agencies in the U.S.".Source
• Your websiteOur Work (/what-we-do/our-work): the page data holds 15 published case studies (including Orsted, Eurostar, Special Olympics International, International Paper, EclecticIQ, Apriori Bio, NL Actief, Clean Air Wins and the Financial Services Forum, plus several from the COVID-19 period), but the page HTML contains only the heading "Our Work": the case study cards are drawn by scripts in the browser. Each case study has its own page (for example /what-we-do/our-work/southwest-airlines) with the default description "Our insights. Your impact."Source
• Your websiteWhat We Do lists five services (Crisis & Issues Management, Global Public Affairs, Strategy & Reputation, Transaction & Financial Communications, AI + Innovation) and sector pages from Energy, Climate Tech & Natural Resources to Sports and Food and Agriculture. Strategy & Reputation sub-pages cover purpose and social impact, executive advisory, corporate positioning and employee engagement; there is no Campaigns page.Source

Map 50 buyer questions (crisis, activism defense, M&A communications, public affairs by region), measure how assistants answer for FGS and peers, fix the gaps found (case studies, descriptions, languages), and publish a short anonymised or category-level summary as a GEO case study.

A firm that improves its own AI visibility, with numbers, has the best possible sales story for the product.

• Naming rivals publicly

  Publish category-level results, not rival rankings.

• #1 Make FGS's 15 published case studies visible to search engines and AI assistants: today they are missing from the sitemap and drawn only by scripts

• Your websiteAI Advisory page: "Own your narrative in AI-driven search" through "FGS GEO, our purpose-built AI search solution offering brand visibility mapping, competitive benchmarking, and strategic recommendations", with "Counter campaigning" and "Synthetic stakeholder simulations".Source
• Competitor researchRivals' own homepages: Brunswick Group, "High-stakes issues. High-impact outcomes." ("a global advisory firm"); Kekst CNC, "a leading global strategic communications consultancy"; Joele Frank, "Strategic Communications & Investor Relations Advisory"; Teneo and Edelman also compete for board-level mandates.See the research Source
• Your websiteOur Work (/what-we-do/our-work): the page data holds 15 published case studies (including Orsted, Eurostar, Special Olympics International, International Paper, EclecticIQ, Apriori Bio, NL Actief, Clean Air Wins and the Financial Services Forum, plus several from the COVID-19 period), but the page HTML contains only the heading "Our Work": the case study cards are drawn by scripts in the browser. Each case study has its own page (for example /what-we-do/our-work/southwest-airlines) with the default description "Our insights. Your impact."Source

Publish a Campaigns page under Strategy & Reputation: what an integrated campaign covers, the research and creative behind it, three campaign case studies, the team, and a contact. Link it from the Energy & Sustainability and Public Affairs pages.

A dedicated page gives the new hire something to send and gives search a page to rank for "corporate campaign agency".

• Before the hire starts

  Launch a short version and let the new lead expand it.

• #1 Make FGS's 15 published case studies visible to search engines and AI assistants: today they are missing from the sitemap and drawn only by scripts

• HiringDirector / Managing Director, Strategy & Reputation, Campaigns (London, posted October 22, 2026): "Our campaigns capability is a core part of that offer - and an area we are actively growing"; the hire will "shape the team's campaigns offering and raise its profile in the market", "deliver research-driven thought leadership proposals" and "Build FGS Global's profile in the campaigns and S&R space through thought leadership, speaking opportunities". Two Energy & Sustainability roles in the same London team were posted the same day.Source
• Your websiteWhat We Do lists five services (Crisis & Issues Management, Global Public Affairs, Strategy & Reputation, Transaction & Financial Communications, AI + Innovation) and sector pages from Energy, Climate Tech & Natural Resources to Sports and Food and Agriculture. Strategy & Reputation sub-pages cover purpose and social impact, executive advisory, corporate positioning and employee engagement; there is no Campaigns page.Source
• Your websiteOur Work (/what-we-do/our-work): the page data holds 15 published case studies (including Orsted, Eurostar, Special Olympics International, International Paper, EclecticIQ, Apriori Bio, NL Actief, Clean Air Wins and the Financial Services Forum, plus several from the COVID-19 period), but the page HTML contains only the heading "Our Work": the case study cards are drawn by scripts in the browser. Each case study has its own page (for example /what-we-do/our-work/southwest-airlines) with the default description "Our insights. Your impact."Source

Run a quarterly briefing (report plus breakfast event) on the politics and reputation of the energy transition in the UK and Europe, using Radar data, and invite energy companies' corporate affairs teams.

Regular, useful briefings put the new team in front of buyers from their first month.

• Crowded topic

  Lead with original polling.

• HiringDirector / Managing Director, Strategy & Reputation, Campaigns (London, posted October 22, 2026): "Our campaigns capability is a core part of that offer - and an area we are actively growing"; the hire will "shape the team's campaigns offering and raise its profile in the market", "deliver research-driven thought leadership proposals" and "Build FGS Global's profile in the campaigns and S&R space through thought leadership, speaking opportunities". Two Energy & Sustainability roles in the same London team were posted the same day.Source
• Your websiteOn October 14, 2026 FGS announced the acquisition of The Russell Group, a Washington lobbying firm in food and agriculture, creating "nearly 30 dedicated sector experts", as part of a "deliberate strategy to build specialized depth in highly regulated sectors: Health Care, Energy, Financial Services, and Food & Agriculture", after earlier acquisitions including Tarplin, Downs & Young.Source
• Your websiteResearch products: FGS Global Radar (including the "Radar Pulse: Winning the debate on AI" report), ReputationIQ ("Direct polling" across "more than 120 markets", with a report download), the Scouting Report (a survey of "more than 2,000 U.S. sports fans"), "Alternative Futures: Beyond November" for the 2026 midterms, and country pages from a 2025 deal clearance guide; newsletter subscribe forms run across the site.Source
• Your websiteOur Work (/what-we-do/our-work): the page data holds 15 published case studies (including Orsted, Eurostar, Special Olympics International, International Paper, EclecticIQ, Apriori Bio, NL Actief, Clean Air Wins and the Financial Services Forum, plus several from the COVID-19 period), but the page HTML contains only the heading "Our Work": the case study cards are drawn by scripts in the browser. Each case study has its own page (for example /what-we-do/our-work/southwest-airlines) with the default description "Our insights. Your impact."Source

For each event: tag invitees and attendees in the CRM, send a follow-up within a day with the relevant insight, assign each senior guest to a partner, and report meetings and mandates from attendees each quarter. Use the same template across Asia offices.

A consistent loop turns events from hospitality into pipeline and shows which formats work.

• Partners skip follow-up

  Draft the email for them.

• HiringBusiness Operations & Marketing Coordinator (Singapore, posted October 16, 2026): "help drive forward marketing and business development activity"; owns "day-to-day maintenance of the CRM system"; supports "client events including logistics, guest lists"; will "track and report on event outcomes and attendee engagement" and "Conduct research to support business development, client pitches".Source
• Your websiteResearch products: FGS Global Radar (including the "Radar Pulse: Winning the debate on AI" report), ReputationIQ ("Direct polling" across "more than 120 markets", with a report download), the Scouting Report (a survey of "more than 2,000 U.S. sports fans"), "Alternative Futures: Beyond November" for the 2026 midterms, and country pages from a 2025 deal clearance guide; newsletter subscribe forms run across the site.Source

Adapt two insights a month into Chinese for WeChat and LinkedIn, featuring Hong Kong, Shanghai and Beijing partners, and link back to the Chinese site. Track followers and inquiries.

The same skills the firm sells, used on itself, build reach with Greater China decision-makers.

• Regulatory sensitivity

  Review topics with the regional leadership first.

• HiringAsia and creative hiring: a Senior Associate, Digital Communications in Hong Kong (posted October 8, 2026) to run "social media, paid media, and content campaigns" across "LinkedIn, Meta, Google, WeChat, and Xiaohongshu", with social listening and crisis rapid response; an Associate, Design in Hong Kong for decks, brand identities and motion graphics; and a Senior Associate, Creative Project Manager in Berlin (posted September 29, 2026) to develop campaign approaches and the creative offering ("organisches Wachstum") and run the video studio.Source
• Your websiteSitemap (2,454 URLs, checked October 22, 2026): 1,119 insights, 701 people profiles, 32 office pages and language sections (German 107, Chinese 98, Arabic 97, Japanese 91, Dutch 85), but no case study pages; it also lists /footer and /header, site components published as pages marked "index, follow".Source
• Your websiteLanguage versions: no page links its translations with hreflang tags (PageSpeed flags "Document doesn't have a valid hreflang"); the Japanese section declares its language as "jp" (the code for Japanese is "ja"), and the Japanese homepage's title is just "FGS Global" with the English default description.Source

Offer topic and region choices at sign-up (M&A and activism, public affairs by region, AI, energy, healthcare, sports), send each a short monthly digest, and give partners the list of subscribers in their area.

Relevant briefings keep the firm in mind between mandates and show partners who is reading.

• Too many lists to run

  Start with eight and merge if thin.

• Your websiteResearch products: FGS Global Radar (including the "Radar Pulse: Winning the debate on AI" report), ReputationIQ ("Direct polling" across "more than 120 markets", with a report download), the Scouting Report (a survey of "more than 2,000 U.S. sports fans"), "Alternative Futures: Beyond November" for the 2026 midterms, and country pages from a 2025 deal clearance guide; newsletter subscribe forms run across the site.Source
• Your websiteSitemap (2,454 URLs, checked October 22, 2026): 1,119 insights, 701 people profiles, 32 office pages and language sections (German 107, Chinese 98, Arabic 97, Japanese 91, Dutch 85), but no case study pages; it also lists /footer and /header, site components published as pages marked "index, follow".Source
• HiringFirm description in every post: "Across 31 global offices"; "consistently ranked Band 1 for Crisis & Risk Management and Litigation Support by Chambers and Partners"; "ranked the #1 Global M&A PR firm by deal value and deal count for four consecutive years (Mergermarket, 2025)". Other open roles include a Director, Strategic Communications (Financial Services Policy) in Washington and a Director Global Public Affairs Healthcare in Brussels.Source

Give each senior profile a clear description, expertise tags, office, languages, and links to the person's insights and case studies; add Person structured data; and add an expert finder by topic and office.

Expert pages capture people-led searches and give each partner a page worth sharing.

• Uneven bios

  Give partners a template.

• #2 Replace the "Our insights. Your impact." fallback and fix the office pages that say Amsterdam

• Your websiteSitemap (2,454 URLs, checked October 22, 2026): 1,119 insights, 701 people profiles, 32 office pages and language sections (German 107, Chinese 98, Arabic 97, Japanese 91, Dutch 85), but no case study pages; it also lists /footer and /header, site components published as pages marked "index, follow".Source
• Your websiteMeta descriptions (30 pages checked): Board Advisory, Presentation & Media Coaching, most people profiles, case studies, some insights and the German homepage all fall back to "Our insights. Your impact."; the Calgary and Toronto office pages say "FGS Global in Amsterdam serves as the strategic advisor for the stakeholder economy"; /what-we-do/impact reuses the Education description.Source
• Your websiteOur Work (/what-we-do/our-work): the page data holds 15 published case studies (including Orsted, Eurostar, Special Olympics International, International Paper, EclecticIQ, Apriori Bio, NL Actief, Clean Air Wins and the Financial Services Forum, plus several from the COVID-19 period), but the page HTML contains only the heading "Our Work": the case study cards are drawn by scripts in the browser. Each case study has its own page (for example /what-we-do/our-work/southwest-airlines) with the default description "Our insights. Your impact."Source

Rebuild the Food and Agriculture, Health and Energy sector pages around the combined teams (people, policy issues, recent work), run joint briefings for each acquired firm's clients, and set a cross-referral target per practice.

Acquisitions pay off when clients buy the wider offer.

• Client conflicts

  Run conflict checks before introductions.

• Your websiteOn October 14, 2026 FGS announced the acquisition of The Russell Group, a Washington lobbying firm in food and agriculture, creating "nearly 30 dedicated sector experts", as part of a "deliberate strategy to build specialized depth in highly regulated sectors: Health Care, Energy, Financial Services, and Food & Agriculture", after earlier acquisitions including Tarplin, Downs & Young.Source
• Your websiteWhat We Do lists five services (Crisis & Issues Management, Global Public Affairs, Strategy & Reputation, Transaction & Financial Communications, AI + Innovation) and sector pages from Energy, Climate Tech & Natural Resources to Sports and Food and Agriculture. Strategy & Reputation sub-pages cover purpose and social impact, executive advisory, corporate positioning and employee engagement; there is no Campaigns page.Source
• HiringFirm description in every post: "Across 31 global offices"; "consistently ranked Band 1 for Crisis & Risk Management and Litigation Support by Chambers and Partners"; "ranked the #1 Global M&A PR firm by deal value and deal count for four consecutive years (Mergermarket, 2025)". Other open roles include a Director, Strategic Communications (Financial Services Policy) in Washington and a Director Global Public Affairs Healthcare in Brussels.Source

Give each office page its local team, practices, recent local insights and case studies, local-language summary where relevant, and an inquiry route to the office head.

Local proof helps win mandates in each market and supports the language sections.

• Small offices with little news

  Show regional work.

• #2 Replace the "Our insights. Your impact." fallback and fix the office pages that say Amsterdam

• Your websiteMeta descriptions (30 pages checked): Board Advisory, Presentation & Media Coaching, most people profiles, case studies, some insights and the German homepage all fall back to "Our insights. Your impact."; the Calgary and Toronto office pages say "FGS Global in Amsterdam serves as the strategic advisor for the stakeholder economy"; /what-we-do/impact reuses the Education description.Source
• Your websiteSitemap (2,454 URLs, checked October 22, 2026): 1,119 insights, 701 people profiles, 32 office pages and language sections (German 107, Chinese 98, Arabic 97, Japanese 91, Dutch 85), but no case study pages; it also lists /footer and /header, site components published as pages marked "index, follow".Source
• Your websiteAbout and Awards: "Our 1,800 colleagues across 31 offices worldwide"; "built from four venerable firms"; awards include Mergermarket H1 2026 #1 M&A communications advisor by dollar volume and deal count, Chambers and Partners 2026 Band 1 for global Crisis, Cybersecurity, Litigation and Public Affairs PR, and PRovoke Media 2026 "100 Best Agencies in the U.S.".Source

Use one light download form across reports, tag readers by report and sector in the CRM, send a short follow-up from the relevant practice, and offer a briefing on the findings.

Research is the firm's most targeted marketing, and routing it turns readers into conversations.

• Forms reduce downloads

  Ask only name, email and organisation.

• Your websiteResearch products: FGS Global Radar (including the "Radar Pulse: Winning the debate on AI" report), ReputationIQ ("Direct polling" across "more than 120 markets", with a report download), the Scouting Report (a survey of "more than 2,000 U.S. sports fans"), "Alternative Futures: Beyond November" for the 2026 midterms, and country pages from a 2025 deal clearance guide; newsletter subscribe forms run across the site.Source
• HiringBusiness Operations & Marketing Coordinator (Singapore, posted October 16, 2026): "help drive forward marketing and business development activity"; owns "day-to-day maintenance of the CRM system"; supports "client events including logistics, guest lists"; will "track and report on event outcomes and attendee engagement" and "Conduct research to support business development, client pitches".Source
• Your websiteAI Advisory page: "Own your narrative in AI-driven search" through "FGS GEO, our purpose-built AI search solution offering brand visibility mapping, competitive benchmarking, and strategic recommendations", with "Counter campaigning" and "Synthetic stakeholder simulations".Source

Build a live tracker by country (review bodies, thresholds, timelines, recent notable cases and the communications angle), updated by the public affairs teams, with alerts by email.

A tool that deal lawyers and bankers bookmark keeps FGS present at the start of every deal.

• Out-of-date information

  Date every entry and assign owners.

• Your websiteResearch products: FGS Global Radar (including the "Radar Pulse: Winning the debate on AI" report), ReputationIQ ("Direct polling" across "more than 120 markets", with a report download), the Scouting Report (a survey of "more than 2,000 U.S. sports fans"), "Alternative Futures: Beyond November" for the 2026 midterms, and country pages from a 2025 deal clearance guide; newsletter subscribe forms run across the site.Source
• Your websiteAbout and Awards: "Our 1,800 colleagues across 31 offices worldwide"; "built from four venerable firms"; awards include Mergermarket H1 2026 #1 M&A communications advisor by dollar volume and deal count, Chambers and Partners 2026 Band 1 for global Crisis, Cybersecurity, Litigation and Public Affairs PR, and PRovoke Media 2026 "100 Best Agencies in the U.S.".Source
• Your websiteWhat We Do lists five services (Crisis & Issues Management, Global Public Affairs, Strategy & Reputation, Transaction & Financial Communications, AI + Innovation) and sector pages from Energy, Climate Tech & Natural Resources to Sports and Food and Agriculture. Strategy & Reputation sub-pages cover purpose and social impact, executive advisory, corporate positioning and employee engagement; there is no Campaigns page.Source

Make the Scouting Report annual, add a private forum for sports executives and investors, and publish short pieces on ownership, media rights and fan trust between editions.

An annual, quoted survey gives the practice a reason to meet every league and owner each year.

• Conflicts with sports clients

  Keep findings general.

• Your websiteResearch products: FGS Global Radar (including the "Radar Pulse: Winning the debate on AI" report), ReputationIQ ("Direct polling" across "more than 120 markets", with a report download), the Scouting Report (a survey of "more than 2,000 U.S. sports fans"), "Alternative Futures: Beyond November" for the 2026 midterms, and country pages from a 2025 deal clearance guide; newsletter subscribe forms run across the site.Source
• Your websiteWhat We Do lists five services (Crisis & Issues Management, Global Public Affairs, Strategy & Reputation, Transaction & Financial Communications, AI + Innovation) and sector pages from Energy, Climate Tech & Natural Resources to Sports and Food and Agriculture. Strategy & Reputation sub-pages cover purpose and social impact, executive advisory, corporate positioning and employee engagement; there is no Campaigns page.Source
• HiringDirector / Managing Director, Strategy & Reputation, Campaigns (London, posted October 22, 2026): "Our campaigns capability is a core part of that offer - and an area we are actively growing"; the hire will "shape the team's campaigns offering and raise its profile in the market", "deliver research-driven thought leadership proposals" and "Build FGS Global's profile in the campaigns and S&R space through thought leadership, speaking opportunities". Two Energy & Sustainability roles in the same London team were posted the same day.Source

Produce a monthly short-video series ("What to do when...") with partners across offices, published on LinkedIn, the insights pages and the newsletter, and offered to clients as an example of the studio's work.

Video from named experts builds personal reputations, which is how advisory work is bought, and showcases the studio.

• Partners' time

  Keep each recording to 20 minutes.

• HiringAsia and creative hiring: a Senior Associate, Digital Communications in Hong Kong (posted October 8, 2026) to run "social media, paid media, and content campaigns" across "LinkedIn, Meta, Google, WeChat, and Xiaohongshu", with social listening and crisis rapid response; an Associate, Design in Hong Kong for decks, brand identities and motion graphics; and a Senior Associate, Creative Project Manager in Berlin (posted September 29, 2026) to develop campaign approaches and the creative offering ("organisches Wachstum") and run the video studio.Source
• Your websiteAbout and Awards: "Our 1,800 colleagues across 31 offices worldwide"; "built from four venerable firms"; awards include Mergermarket H1 2026 #1 M&A communications advisor by dollar volume and deal count, Chambers and Partners 2026 Band 1 for global Crisis, Cybersecurity, Litigation and Public Affairs PR, and PRovoke Media 2026 "100 Best Agencies in the U.S.".Source
• HiringFirm description in every post: "Across 31 global offices"; "consistently ranked Band 1 for Crisis & Risk Management and Litigation Support by Chambers and Partners"; "ranked the #1 Global M&A PR firm by deal value and deal count for four consecutive years (Mergermarket, 2025)". Other open roles include a Director, Strategic Communications (Financial Services Policy) in Washington and a Director Global Public Affairs Healthcare in Brussels.Source

Publish an interactive demo on a fictional company announcing a controversial move: how investors, regulators, employees and media might react, and what the simulation recommends. End with a briefing offer.

Letting buyers see the method makes a new service tangible and easy to share.

• Seen as a gimmick

  Show the method and limits plainly.

• Your websiteAI Advisory page: "Own your narrative in AI-driven search" through "FGS GEO, our purpose-built AI search solution offering brand visibility mapping, competitive benchmarking, and strategic recommendations", with "Counter campaigning" and "Synthetic stakeholder simulations".Source
• Your websiteResearch products: FGS Global Radar (including the "Radar Pulse: Winning the debate on AI" report), ReputationIQ ("Direct polling" across "more than 120 markets", with a report download), the Scouting Report (a survey of "more than 2,000 U.S. sports fans"), "Alternative Futures: Beyond November" for the 2026 midterms, and country pages from a 2025 deal clearance guide; newsletter subscribe forms run across the site.Source

Launch an alumni program: a LinkedIn group, an annual event per region, a briefing newsletter and a referral thank-you. Track mandates that come through alumni.

Former colleagues who know the firm's quality are a natural source of referrals and hires.

• Low engagement

  Lead with useful briefings, not reunions.

• Your websiteAbout and Awards: "Our 1,800 colleagues across 31 offices worldwide"; "built from four venerable firms"; awards include Mergermarket H1 2026 #1 M&A communications advisor by dollar volume and deal count, Chambers and Partners 2026 Band 1 for global Crisis, Cybersecurity, Litigation and Public Affairs PR, and PRovoke Media 2026 "100 Best Agencies in the U.S.".Source
• HiringFirm description in every post: "Across 31 global offices"; "consistently ranked Band 1 for Crisis & Risk Management and Litigation Support by Chambers and Partners"; "ranked the #1 Global M&A PR firm by deal value and deal count for four consecutive years (Mergermarket, 2025)". Other open roles include a Director, Strategic Communications (Financial Services Policy) in Washington and a Director Global Public Affairs Healthcare in Brussels.Source