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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 22, 2026
  1. Programmable
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  3. Ripple
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growth playbook · Oct 22, 2026

ripple.com (opens in a new tab)

Ripple growth playbook

Diagnosis

Ripple has grown from payments into six products through acquisitions (Hidden Road, GTreasury, Palisade, Rail) and is hiring to sell them: a content director to build a customer evidence engine, four marketing analytics managers, a social media manager for the Ripple and XRP brands, field marketing and a sales director for Brazil and LatAm, French-speaking sales in London and ecosystem growth for XRPL startups.

The site has not caught up: 16 case studies are almost all payments, every product page links to the same two, Ripple Treasury has no case study despite 1,000+ customers, and the Portuguese site is incomplete.

This playbook first maps proof to products, updates descriptions, finishes the Portuguese site, opens Brazilian CFOs with a benchmark and builds product-level measurement; then it grows the ecosystem, separates the two brands, adds video, cross-sell, French and research; and bets on selling the suite to Treasury customers, an annual report and Spanish-speaking LatAm.

Growth Score

7/10

Biggest Opportunity

Use the customers that came with each acquisition, especially Ripple Treasury's 1,000+ corporates, as proof and as buyers for the rest of the suite.

Biggest Risk

Circle, Fireblocks, BVNK, Paxos, Anchorage and Kyriba each specialise in one of Ripple's six markets; without product-specific proof, Ripple can look like a payments company with add-ons.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give every Ripple product its own proof: six product pages share two case studies

    Ask Ripple Treasury account managers for five customers willing to be named.

    High impact First result in 1 month
  2. 2

    Update the homepage description to the six-product Ripple

    Rewrite the homepage description.

    Medium impact First result in 2 weeks
  3. 3

    Finish the Portuguese site for the Brazil push: navigation, case studies and Treasury

    Translate the navigation and the Treasury page this week.

    High impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 0Big bets · 14Fill-ins · 4Reconsider · 3
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Ripple now sells six products, but its 16 case studies are 14 payments stories and two custody stories, with none for Ripple Prime, Ripple Treasury or tokenization, and six still credit results to "RippleNet". Every product page, from Treasury to Prime Brokerage to RLUSD, links to the same two case studies (DZ BANK and i-payout). Ripple Treasury alone claims 1,000+ customers in 160 countries and an American Airlines quote, yet has no case study. The new Director of Content Strategy is hired to build exactly this "evidence engine mapped to key verticals and buyer personas".

    High impactMedium effort First result in 1 month Director

    First action

    Ask Ripple Treasury account managers for five customers willing to be named.

    How to measure it

    Product-page demo requests

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Audit

      Case studies by product, persona and region.

      Director, Content Strategy 2 days

    2. 2

      Treasury first

      Five named treasury customers and two written stories.

      Director, Content Strategy 1 month

    3. 3

      Relink pages

      Each product page shows its own stories.

      Web Marketing lead 2 days

    4. 4

      Refresh RippleNet stories

      Current results under Ripple Payments.

      Director, Content Strategy 1 month

    5. 5

      Outcome titles

      Result in every title and description.

      Director, Content Strategy 1 week

    6. 6

      Arm sales

      Story packs for Brazil and London.

      Sales Enablement 2 weeks

    First result
    1 month
    Cost
    Writing and video production
    Owner
    Director, Content Strategy

    Smallest test

    Publish one Ripple Treasury case study and link it from the Treasury page.

    Why it works

    Map proof to each product and buyer: at least two case studies per product (start with Treasury from its existing customer base, then Prime, RLUSD and tokenization), each page linking only to its own stories. Rewrite the six RippleNet-era case studies as Ripple Payments stories with current results, and give every case study a title with the outcome ("Nium: 98% lower domestic transfer costs with Ripple Payments").

    Buyers in treasury, prime brokerage and banking want proof from peers in their own job; the field and sales teams in Brazil and London need it now for CFOs, treasurers and institutions.

    Ready to use

    CopyProof map to fill

    Product | Buyer | Current stories | Target
Payments | Head of payments, fintech CEO | 14 | Refresh 6 RippleNet-era stories
Custody | Bank digital asset lead | 2 (DZ BANK, BDACS) | +2 banks
Stablecoin (RLUSD) | Treasury, payments lead | 1 (Bitso, with payments) | 2
Prime Brokerage | Fund COO, trading head | 0 | 2
Treasury | CFO, treasurer | 0 | 3 (incl. Brazil)
Tokenization | Asset manager, CSD | 0 | 2

    Risks and how to handle them

    • Customers decline to be named

      Offer anonymised sector stories with verified numbers.

    • Regulated claims

      Legal and compliance review for every number.

    Evidence

    • Your websiteCase study library (sitemap checked October 21, 2026): 16 case studies. 14 are cross-border payments customers (Bitso, i-payout, Unicâmbio, Tranglo, MoneyMatch, Modulr, Instarem, Travelex Bank, Sentbe, Flash Payments, SCB, SBI Remit, Hai Ha Money Transfer, Nium) and two are custody (DZ BANK, BDACS). None covers Ripple Prime, Ripple Treasury or tokenization. Six (MoneyMatch, Nium, Sentbe, SCB, SBI Remit, Modulr) still credit results to "RippleNet". Page titles are just "<Customer> | Ripple".Source
    • Your websiteThe Payments, Treasury, Prime Brokerage, Tokenization, Stablecoin and Banking pages all link to the same two case studies: DZ BANK (custody) and i-payout (payments).Source
    • Your websiteRipple Treasury page: "1,000+ customers across 160 countries", "A Leader in both IDC MarketScapes" for AI-enabled treasury and risk management 2025-2026, a quote from American Airlines' Director of Global Banking and Treasury Services, GSmart AI that "waits for a person to approve", SOC 1 Type II and SOC 2 Type II.Source
    • HiringDirector, Content Strategy (New York, published September 29, 2026), reporting to the VP of Corporate Marketing: "Own the customer and partner evidence engine: Build a library of case studies, testimonials and assets mapped to key verticals and buyer personas"; partner with Growth Marketing on "gated reports, website copy and nurture campaigns tied to clear business outcomes"; build "video, YouTube and social video"; balance corporate storytelling with "localized market needs and regional pipeline priorities".Source
  • 02

    The homepage now presents payments, custody, RLUSD, prime brokerage, treasury and tokenization, but its meta description, which search results and link previews show, still describes "stablecoin-powered cross-border payments and digital asset custody". Searchers and AI summaries get the older, narrower company.

    Medium impactLow effort First result in 2 weeks Director

    First action

    Rewrite the homepage description.

    How to measure it

    Click-through on branded searches

    Now
    –
    Target
    +5%
    By
    60 days

    Steps

    1. 1

      Rewrite

      Homepage description.

      Director, Content Strategy 1 hour

    2. 2

      Products

      Six product descriptions.

      Director, Content Strategy 1 day

    3. 3

      Portuguese

      Same changes on /pt-br/.

      Senior Field Marketing Specialist (Brazil) 1 day

    4. 4

      Legal check

      Claims review.

      Legal 2 days

    5. 5

      Publish

      CMS update.

      Web Marketing lead 1 hour

    6. 6

      Measure

      Search Console click-through.

      Senior Manager, Marketing Analytics monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Director, Content Strategy

    Smallest test

    Change the homepage description today.

    Why it works

    Rewrite the homepage and top product descriptions around the full suite, with one proof figure (settlement time, custody wallets or treasury customers). Check the Portuguese versions too.

    Search results and previews are the first impression for buyers of the new products.

    Risks and how to handle them

    • Over-claiming

      Use only figures already on the site.

    Evidence

    • Your websiteHomepage: six products (Payments, Custody, Stablecoin RLUSD, Prime Brokerage, Treasury, Tokenization), "3-5s" settlement, "1,000,000+" custody wallets, "90%" global FX coverage, a BBVA Switzerland quote; the meta description still says "the leading provider of stablecoin-powered cross-border payments and digital asset custody solutions".Source
    • Your websitePortuguese site: /pt-br/ has the homepage, product and use-case pages (21 URLs in the sitemap) but the navigation stays in English ("Products", "Solutions", "Customers"), case study links redirect to the English pages, and the Portuguese Treasury page carries older copy about "A aquisição da GTreasury pela Ripple" rather than the current English page. There is no Spanish site.Source
  • 03

    Ripple is hiring a São Paulo field marketer for Ripple Treasury and a LatAm sales director, and has applied for a VASP license in Brazil. The /pt-br/ site exists, but its navigation is in English, case study links send visitors to English pages, the Portuguese Treasury page carries older copy about the GTreasury acquisition, and there is no Spanish site for the rest of Latin America.

    High impactMedium effort First result in 1 month Senior Field Marketing Specia…

    First action

    Translate the navigation and the Treasury page this week.

    How to measure it

    Demo requests from /pt-br/

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Translate navigation

      Menus and footer.

      Web Marketing lead 2 days

    2. 2

      Update Treasury

      Match the English page.

      Senior Field Marketing Specialist (Brazil) 1 week

    3. 3

      LatAm stories

      Three case studies in Portuguese.

      Director, Content Strategy 1 month

    4. 4

      Spanish page

      One LatAm landing page.

      Sales Director, Large Enterprise/FIs - LatAm 2 weeks

    5. 5

      Route forms

      To São Paulo.

      Marketing Operations 2 days

    6. 6

      Measure

      Leads by language.

      Senior Manager, Marketing Analytics monthly

    First result
    1 month
    Cost
    Translation
    Owner
    Senior Field Marketing Specialist (Brazil)

    Smallest test

    Translate the navigation and Treasury page first.

    Why it works

    Translate the navigation and footer, publish Portuguese versions of the LatAm case studies (Bitso, Unicâmbio, Travelex Bank), update the Portuguese Treasury page to the current English version, and add a Spanish landing page for the LatAm sales team. Route Portuguese demo forms to the São Paulo team.

    A complete local site supports every field event and ABM play, and shows local institutions Ripple is committed to the market.

    Risks and how to handle them

    • Regulatory wording in Portuguese

      Local legal review before publishing.

    Evidence

    • Your websitePortuguese site: /pt-br/ has the homepage, product and use-case pages (21 URLs in the sitemap) but the navigation stays in English ("Products", "Solutions", "Customers"), case study links redirect to the English pages, and the Portuguese Treasury page carries older copy about "A aquisição da GTreasury pela Ripple" rather than the current English page. There is no Spanish site.Source
    • HiringSenior Field Marketing Specialist (São Paulo, published October 1, 2026): "Represent Ripple Treasury at key industry conferences", ABM "with CFOs and Treasurers at enterprise companies", "executive dinners, roundtables, workshops, and webinars", "Zoominfo intent data", tracking "in HubSpot/Salesforce with proper attribution".Source
    • HiringSales Director, Large Enterprise/FIs - LatAm (São Paulo, published September 13, 2026): sells to "leading commercial banks and capital markets infrastructure (CSDs, exchanges, clearers)", "leading with the complete offer rather than a single product, and expand into adjacent products once the first is live"; Brazil's "BCB, VASP" rules; "Fluent in English, Portuguese, and Spanish".Source
    • News coverageRipple's press releases: acquisitions of prime broker Hidden Road (now Ripple Prime), GTreasury (now Ripple Treasury), Palisade (custody) and Rail ("for $200M ... stablecoin payments"); Ripple Prime closed a $275 million senior notes offering; Ripple Treasury launched "the first treasury management system (TMS) with native digital asset capabilities"; Ripple applied for a VASP license in Brazil; CSD BR and Ripple use the XRP Ledger to expand Brazil's financial market infrastructure.Source
  • 04

    The São Paulo field marketer runs ABM for "CFOs and Treasurers at enterprise companies" with intent data, dinners and roundtables. Ripple Treasury has 1,000+ customers and IDC recognition, but a cold CFO needs a reason to meet.

    High impactMedium effort First result in 1 quarter Senior Field Marketing Specia…

    First action

    List 50 target companies from intent data.

    How to measure it

    Meetings with target CFOs

    Now
    –
    Target
    20 a quarter
    By
    2 quarters

    Steps

    1. 1

      Target list

      50 accounts.

      Senior Field Marketing Specialist (Brazil) 1 week

    2. 2

      Benchmark

      15 questions.

      Senior Field Marketing Specialist (Brazil) 2 weeks

    3. 3

      Outreach

      Direct mail and email.

      Senior Field Marketing Specialist (Brazil) 1 month

    4. 4

      Roundtable

      São Paulo dinner.

      Senior Field Marketing Specialist (Brazil) 1 quarter

    5. 5

      Follow up

      With sales.

      Sales Director, Large Enterprise/FIs - LatAm ongoing

    6. 6

      Measure

      Meetings and pipeline.

      Senior Manager, Marketing Analytics monthly

    First result
    1 quarter
    Cost
    Event and gifting budget
    Owner
    Senior Field Marketing Specialist (Brazil)

    Smallest test

    Send the benchmark to ten CFOs.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Pick 50 target companies with treasury activity in Brazil, offer a short treasury benchmark (cash visibility, forecasting, FX exposure, digital asset readiness) as the door opener, and invite respondents to a roundtable in São Paulo with a customer speaker.

    A benchmark gives the CFO something useful and gives sales a diagnostic conversation.

    Risks and how to handle them

    • Low response

      Use peer results to make it worthwhile.

    Evidence

    • HiringSenior Field Marketing Specialist (São Paulo, published October 1, 2026): "Represent Ripple Treasury at key industry conferences", ABM "with CFOs and Treasurers at enterprise companies", "executive dinners, roundtables, workshops, and webinars", "Zoominfo intent data", tracking "in HubSpot/Salesforce with proper attribution".Source
    • Your websiteRipple Treasury page: "1,000+ customers across 160 countries", "A Leader in both IDC MarketScapes" for AI-enabled treasury and risk management 2025-2026, a quote from American Airlines' Director of Global Banking and Treasury Services, GSmart AI that "waits for a person to approve", SOC 1 Type II and SOC 2 Type II.Source
    • HiringSales Director, Large Enterprise/FIs - LatAm (São Paulo, published September 13, 2026): sells to "leading commercial banks and capital markets infrastructure (CSDs, exchanges, clearers)", "leading with the complete offer rather than a single product, and expand into adjacent products once the first is live"; Brazil's "BCB, VASP" rules; "Fluent in English, Portuguese, and Spanish".Source
  • 05

    Ripple is hiring four marketing analytics managers to connect "spend to revenue" with attribution, media mix and incrementality. With 645 Insights posts, 241 press releases, events and two brands on social, the first question is which content and channels create pipeline for each product.

    High impactMedium effort First result in 1 quarter Senior Manager

    First action

    Tag the last 50 Insights posts by product.

    How to measure it

    Pipeline with product attribution

    Now
    –
    Target
    80%
    By
    2 quarters

    Steps

    1. 1

      Taxonomy

      Product and persona tags.

      Senior Manager, Marketing Analytics 1 week

    2. 2

      Tag content

      Insights, press, events.

      Director, Content Strategy 2 weeks

    3. 3

      Connect

      Content to opportunities.

      Senior Manager, Marketing Analytics 1 month

    4. 4

      Dashboard

      Monthly view.

      Senior Manager, Marketing Analytics 2 weeks

    5. 5

      Review

      With content and growth.

      VP, Corporate Marketing monthly

    6. 6

      Test

      Incrementality on one channel.

      Senior Manager, Marketing Analytics 1 quarter

    First result
    1 quarter
    Cost
    Analytics time
    Owner
    Senior Manager, Marketing Analytics

    Smallest test

    Tag 50 posts and match them to opportunities.

    Why it works

    Tag every asset and campaign by product and persona, connect content views to Salesforce opportunities, and publish a monthly product-by-channel pipeline view. Use it to decide what to write and where to spend.

    Without product-level measurement, the busiest product gets the content; with it, budget follows pipeline.

    Risks and how to handle them

    • Long cycles hide impact

      Use influenced pipeline alongside sourced.

    Evidence

    • HiringSenior Manager, Marketing Analytics (four posts in Chicago, New York, London and San Francisco, published October 6, 2026): "end-to-end measurement across all growth marketing functions", "from spend to revenue", "pipeline attribution, ROI, CAC, LTV", "media mix modeling, and/or incrementality testing", in Salesforce and Tableau.Source
    • Your websiteSitemaps list 645 Insights posts, 241 press releases and 8 /learn guides (wallets, custody, stablecoin types, FX rate, remittance); Insights include "stablecoins-in-latin-america-mexico-and-brazil", "ripple-launches-university-digital-asset-xcelerator-udax-in-brazil" and older posts such as "on-demand-liquidity-for-corporate-enterprises-treasury-management"; the site has a University Blockchain Research Initiative (UBRI) page.Source
    • HiringDirector, Content Strategy (New York, published September 29, 2026), reporting to the VP of Corporate Marketing: "Own the customer and partner evidence engine: Build a library of case studies, testimonials and assets mapped to key verticals and buyer personas"; partner with Growth Marketing on "gated reports, website copy and nurture campaigns tied to clear business outcomes"; build "video, YouTube and social video"; balance corporate storytelling with "localized market needs and regional pipeline priorities".Source
    • HiringSocial Media Manager (New York, published September 9, 2026): runs "the Ripple and XRP brand channels, including X, LinkedIn, YouTube, Instagram and TikTok", keeping "the distinct voices of the Ripple (institutional, enterprise, regulatory-credible) and XRP (community, developer, retail) brands", measured on reach, "share of voice, sentiment and downstream conversion".Source
  • 06

    Ripple has 645 Insights posts but only eight /learn guides, covering wallets, custody, stablecoin types, FX rates and remittance. There are no guides for prime brokerage, treasury management with digital assets or tokenization, where buyers start by searching for definitions.

    Medium impactMedium effort First result in 2 months Director

    First action

    Pick ten topics from search data.

    How to measure it

    Organic visits to /learn

    Now
    –
    Target
    +100%
    By
    2 quarters

    Steps

    1. 1

      Topics

      Search data and sales questions.

      Director, Content Strategy 1 week

    2. 2

      Write

      Ten guides.

      Director, Content Strategy 1 month

    3. 3

      Review

      Product and legal.

      Legal 2 weeks

    4. 4

      Link

      Product pages.

      Web Marketing lead 1 week

    5. 5

      Promote

      Social and newsletter.

      Social Media Manager 1 month

    6. 6

      Measure

      Traffic and demos.

      Senior Manager, Marketing Analytics monthly

    First result
    2 months
    Cost
    Writing time
    Owner
    Director, Content Strategy

    Smallest test

    Publish one prime brokerage guide.

    Why it works

    Publish ten /learn guides for the new products (what a crypto prime broker does, treasury management with stablecoins, tokenized treasury bills, cross-margining), each linking to its product page and case studies.

    Definition searches bring early-stage buyers, and good guides are cited by AI answers.

    Risks and how to handle them

    • Thin content

      Use experts and examples.

    Builds on

    Evidence

    • Your websiteSitemaps list 645 Insights posts, 241 press releases and 8 /learn guides (wallets, custody, stablecoin types, FX rate, remittance); Insights include "stablecoins-in-latin-america-mexico-and-brazil", "ripple-launches-university-digital-asset-xcelerator-udax-in-brazil" and older posts such as "on-demand-liquidity-for-corporate-enterprises-treasury-management"; the site has a University Blockchain Research Initiative (UBRI) page.Source
    • Your websiteHomepage: six products (Payments, Custody, Stablecoin RLUSD, Prime Brokerage, Treasury, Tokenization), "3-5s" settlement, "1,000,000+" custody wallets, "90%" global FX coverage, a BBVA Switzerland quote; the meta description still says "the leading provider of stablecoin-powered cross-border payments and digital asset custody solutions".Source
    • HiringDirector, Content Strategy (New York, published September 29, 2026), reporting to the VP of Corporate Marketing: "Own the customer and partner evidence engine: Build a library of case studies, testimonials and assets mapped to key verticals and buyer personas"; partner with Growth Marketing on "gated reports, website copy and nurture campaigns tied to clear business outcomes"; build "video, YouTube and social video"; balance corporate storytelling with "localized market needs and regional pipeline priorities".Source

This quarter 9

The core plays for the next three months.

  • 07

    The new Senior Ecosystem Growth Managers will grow founders building on XRPL through VCs, accelerators and corporates, across payments and stablecoins, lending, AI and agentic payments, and institutional use cases.

    High impactHigh effort First result in 2 quarters Senior Ecosystem Growth Manag…

    First action

    Sign two partner funds for the first cohort.

    How to measure it

    Cohort startups live on mainnet

    Now
    –
    Target
    15 a year
    By
    4 quarters

    Steps

    1. 1

      Pick theses

      Two for cohort one.

      Senior Ecosystem Growth Manager (RippleX) 2 weeks

    2. 2

      Partners

      Funds and accelerators.

      Senior Ecosystem Growth Manager (RippleX) 1 month

    3. 3

      Design

      Support and perks.

      Senior Ecosystem Growth Manager (RippleX) 1 month

    4. 4

      Recruit

      Founders.

      Senior Ecosystem Growth Manager (RippleX) 1 quarter

    5. 5

      Demo day

      With customers.

      Senior Ecosystem Growth Manager (RippleX) 1 quarter

    6. 6

      Measure

      Volume and follow-on.

      Senior Manager, Marketing Analytics quarterly

    First result
    2 quarters
    Cost
    Program budget
    Owner
    Senior Ecosystem Growth Manager (RippleX)

    Smallest test

    Run one thesis cohort with one fund.

    Why it works

    Run a cohort program per thesis with partner funds and accelerators: technical support, RLUSD liquidity access, introductions to Ripple customers and demo days. Track startups to mainnet volume.

    Focused cohorts build use cases Ripple's products need, and funds bring the best founders.

    Risks and how to handle them

    • Low-quality projects

      Partner-referred founders only.

    Evidence

    • HiringSenior Ecosystem Growth Manager, RippleX (Miami and New York, published September 30, 2026): grows "the community of startups and founders building on XRPL" through "VCs, accelerators, and corporates", across "cross-border payments, stablecoins, and FX; lending, yield, and credit; AI and agentic payments; and institutional use cases"; "Emerging markets are among" the priorities.Source
    • News coverageRipple's press releases: acquisitions of prime broker Hidden Road (now Ripple Prime), GTreasury (now Ripple Treasury), Palisade (custody) and Rail ("for $200M ... stablecoin payments"); Ripple Prime closed a $275 million senior notes offering; Ripple Treasury launched "the first treasury management system (TMS) with native digital asset capabilities"; Ripple applied for a VASP license in Brazil; CSD BR and Ripple use the XRP Ledger to expand Brazil's financial market infrastructure.Source
  • 08

    AI and agentic payments are one of RippleX's top theses, and RLUSD gives agents a dollar settlement asset. AI builders need a ready kit, not a white paper.

    High impactMedium effort First result in 2 quarters Senior Ecosystem Growth Manag…

    First action

    Build one sample agent that pays in test RLUSD.

    How to measure it

    Kit sign-ups

    Now
    –
    Target
    1,000
    By
    2 quarters

    Steps

    1. 1

      Scope

      Kit contents.

      Senior Ecosystem Growth Manager (RippleX) 2 weeks

    2. 2

      Build

      SDK and MCP examples.

      Developer Relations 1 month

    3. 3

      Docs

      Quickstart.

      Developer Relations 2 weeks

    4. 4

      Launch

      Developer communities.

      Social Media Manager 1 month

    5. 5

      Hackathons

      Two events.

      Senior Ecosystem Growth Manager (RippleX) 1 quarter

    6. 6

      Measure

      Sign-ups and transactions.

      Senior Manager, Marketing Analytics monthly

    First result
    2 quarters
    Cost
    Engineering time
    Owner
    Senior Ecosystem Growth Manager (RippleX)

    Smallest test

    Publish the sample agent.

    Why it works

    Publish an agentic payments starter kit: SDK examples, an MCP server for XRPL payments, test RLUSD and a sample agent, promoted to AI developer communities and hackathons.

    Developers adopt what they can run in an afternoon, and early agent builders become reference use cases.

    Risks and how to handle them

    • Regulatory limits on agent payments

      Testnet first and clear terms.

    Evidence

    • HiringSenior Ecosystem Growth Manager, RippleX (Miami and New York, published September 30, 2026): grows "the community of startups and founders building on XRPL" through "VCs, accelerators, and corporates", across "cross-border payments, stablecoins, and FX; lending, yield, and credit; AI and agentic payments; and institutional use cases"; "Emerging markets are among" the priorities.Source
    • HiringSocial Media Manager (New York, published September 9, 2026): runs "the Ripple and XRP brand channels, including X, LinkedIn, YouTube, Instagram and TikTok", keeping "the distinct voices of the Ripple (institutional, enterprise, regulatory-credible) and XRP (community, developer, retail) brands", measured on reach, "share of voice, sentiment and downstream conversion".Source
  • 09

    The Social Media Manager runs both the Ripple and XRP brands, with distinct voices for institutions and for community, developers and retail. Mixing them dilutes both.

    High impactMedium effort First result in 1 quarter Social Media Manager

    First action

    Split last quarter's posts by brand and compare engagement.

    How to measure it

    Institutional social to demo conversion

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Audit

      Last quarter by brand.

      Social Media Manager 1 week

    2. 2

      Calendars

      Two plans.

      Social Media Manager 2 weeks

    3. 3

      Formats

      Per channel.

      Social Media Manager 2 weeks

    4. 4

      Approvals

      With comms and legal.

      Communications 1 week

    5. 5

      Run

      One quarter.

      Social Media Manager 1 quarter

    6. 6

      Measure

      By brand.

      Senior Manager, Marketing Analytics monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Social Media Manager

    Smallest test

    Plan one month of each calendar.

    Why it works

    Build two calendars: institutional (customer stories, research, product news on LinkedIn and YouTube) and community (XRPL builders, ecosystem news on X and TikTok), with shared moments planned once and adapted for each.

    Each audience gets content in its own language, and performance can be measured per brand.

    Risks and how to handle them

    • Reactive moments

      Shared escalation rules.

    Evidence

    • HiringSocial Media Manager (New York, published September 9, 2026): runs "the Ripple and XRP brand channels, including X, LinkedIn, YouTube, Instagram and TikTok", keeping "the distinct voices of the Ripple (institutional, enterprise, regulatory-credible) and XRP (community, developer, retail) brands", measured on reach, "share of voice, sentiment and downstream conversion".Source
    • Social researchRipple's YouTube channel has about 91,700 subscribers, 188 videos and 6.6 million views.Source
    • HiringDirector, Content Strategy (New York, published September 29, 2026), reporting to the VP of Corporate Marketing: "Own the customer and partner evidence engine: Build a library of case studies, testimonials and assets mapped to key verticals and buyer personas"; partner with Growth Marketing on "gated reports, website copy and nurture campaigns tied to clear business outcomes"; build "video, YouTube and social video"; balance corporate storytelling with "localized market needs and regional pipeline priorities".Source
  • 10

    The content director is asked to build video and YouTube, and the channel has about 91,700 subscribers. Customer stories on video carry more weight than written ones for executive buyers.

    High impactMedium effort First result in 1 quarter Director

    First action

    Book two customer interviews.

    How to measure it

    Demo requests from video pages

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Book

      Customers per product.

      Director, Content Strategy 1 month

    2. 2

      Film

      Short interviews.

      Director, Content Strategy 1 month

    3. 3

      Publish

      YouTube and product pages.

      Web Marketing lead monthly

    4. 4

      Clips

      LinkedIn and sales.

      Social Media Manager monthly

    5. 5

      Review

      Legal and customer approval.

      Legal ongoing

    6. 6

      Measure

      Views to demos.

      Senior Manager, Marketing Analytics monthly

    First result
    1 quarter
    Cost
    Video production
    Owner
    Director, Content Strategy

    Smallest test

    Film one treasury customer.

    Why it works

    Film short interviews with customers of each product (treasury, custody, payments, prime), publish them on YouTube and the product pages, and cut clips for LinkedIn and sales emails.

    Video proof reuses across channels and gives the product pages the evidence they lack.

    Risks and how to handle them

    • Approval delays

      Agree approval steps upfront.

    Builds on

    Evidence

    • HiringDirector, Content Strategy (New York, published September 29, 2026), reporting to the VP of Corporate Marketing: "Own the customer and partner evidence engine: Build a library of case studies, testimonials and assets mapped to key verticals and buyer personas"; partner with Growth Marketing on "gated reports, website copy and nurture campaigns tied to clear business outcomes"; build "video, YouTube and social video"; balance corporate storytelling with "localized market needs and regional pipeline priorities".Source
    • Social researchRipple's YouTube channel has about 91,700 subscribers, 188 videos and 6.6 million views.Source
    • Your websiteCase study library (sitemap checked October 21, 2026): 16 case studies. 14 are cross-border payments customers (Bitso, i-payout, Unicâmbio, Tranglo, MoneyMatch, Modulr, Instarem, Travelex Bank, Sentbe, Flash Payments, SCB, SBI Remit, Hai Ha Money Transfer, Nium) and two are custody (DZ BANK, BDACS). None covers Ripple Prime, Ripple Treasury or tokenization. Six (MoneyMatch, Nium, Sentbe, SCB, SBI Remit, Modulr) still credit results to "RippleNet". Page titles are just "<Customer> | Ripple".Source
  • 11

    The LatAm sales director is asked to expand "into adjacent products once the first is live", and the London team sells custody, stablecoin and payments together. Many payments customers have never seen Treasury or Prime.

    High impactMedium effort First result in 2 quarters Sales Director

    First action

    List payments customers with no second product.

    How to measure it

    Multi-product customers

    Now
    –
    Target
    +20%
    By
    4 quarters

    Steps

    1. 1

      Map

      Products per customer.

      Revenue Operations 2 weeks

    2. 2

      Plays

      Per product pair.

      Product Marketing 1 month

    3. 3

      Proof packs

      From the evidence engine.

      Director, Content Strategy 1 month

    4. 4

      Train

      Sales teams.

      Sales Enablement 2 weeks

    5. 5

      Run

      Account reviews.

      Sales Director, Large Enterprise/FIs - LatAm 1 quarter

    6. 6

      Measure

      Attach rate.

      Senior Manager, Marketing Analytics quarterly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Sales Director, Large Enterprise/FIs LatAm

    Smallest test

    Run one cross-sell review with a payments customer.

    Why it works

    Build cross-sell plays per pair (payments to RLUSD, custody to tokenization, treasury to payments), with triggers from usage, short proof packs and account reviews.

    Existing customers already trust Ripple, and the second product is cheaper to sell than a new logo.

    Risks and how to handle them

    • Product fit varies by region

      Check licensing per market.

    Builds on

    Evidence

    • HiringSales Director, Large Enterprise/FIs - LatAm (São Paulo, published September 13, 2026): sells to "leading commercial banks and capital markets infrastructure (CSDs, exchanges, clearers)", "leading with the complete offer rather than a single product, and expand into adjacent products once the first is live"; Brazil's "BCB, VASP" rules; "Fluent in English, Portuguese, and Spanish".Source
    • HiringTwo Senior Sales Managers in London (published October 8, 2026) sell "Custody, Stablecoin and Payments" to "Financial Institutions and Crypto-Natives" in Europe; one post requires French.Source
    • Your websiteHomepage: six products (Payments, Custody, Stablecoin RLUSD, Prime Brokerage, Treasury, Tokenization), "3-5s" settlement, "1,000,000+" custody wallets, "90%" global FX coverage, a BBVA Switzerland quote; the meta description still says "the leading provider of stablecoin-powered cross-border payments and digital asset custody solutions".Source
  • 12

    One of the new London sales roles requires French, for financial institutions and crypto-natives. Ripple's site is in English and Portuguese only.

    Medium impactMedium effort First result in 1 quarter Senior Sales Manager

    First action

    List 30 French target institutions.

    How to measure it

    Qualified French opportunities

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Targets

      30 institutions.

      Senior Sales Manager (London) 1 week

    2. 2

      Landing page

      French.

      Web Marketing lead 2 weeks

    3. 3

      Stories

      Two translations.

      Director, Content Strategy 1 month

    4. 4

      Event

      Paris roundtable.

      Field Marketing EMEA 1 quarter

    5. 5

      Outreach

      Sequences.

      Senior Sales Manager (London) ongoing

    6. 6

      Measure

      Pipeline.

      Senior Manager, Marketing Analytics monthly

    First result
    1 quarter
    Cost
    Translation and event
    Owner
    Senior Sales Manager (London)

    Smallest test

    Publish the French landing page.

    Why it works

    Publish a French landing page for custody, stablecoin and payments, translate two relevant case studies, and host a Paris roundtable with a customer speaker.

    Local language and local proof help win regulated institutions.

    Risks and how to handle them

    • Regulatory wording

      Local legal review.

    Evidence

    • HiringTwo Senior Sales Managers in London (published October 8, 2026) sell "Custody, Stablecoin and Payments" to "Financial Institutions and Crypto-Natives" in Europe; one post requires French.Source
    • Your websitePortuguese site: /pt-br/ has the homepage, product and use-case pages (21 URLs in the sitemap) but the navigation stays in English ("Products", "Solutions", "Customers"), case study links redirect to the English pages, and the Portuguese Treasury page carries older copy about "A aquisição da GTreasury pela Ripple" rather than the current English page. There is no Spanish site.Source
    • Your websiteCase study library (sitemap checked October 21, 2026): 16 case studies. 14 are cross-border payments customers (Bitso, i-payout, Unicâmbio, Tranglo, MoneyMatch, Modulr, Instarem, Travelex Bank, Sentbe, Flash Payments, SCB, SBI Remit, Hai Ha Money Transfer, Nium) and two are custody (DZ BANK, BDACS). None covers Ripple Prime, Ripple Treasury or tokenization. Six (MoneyMatch, Nium, Sentbe, SCB, SBI Remit, Modulr) still credit results to "RippleNet". Page titles are just "<Customer> | Ripple".Source
  • 13

    The content director partners with Growth Marketing on "gated reports" and nurture tied to outcomes. Ripple publishes many Insights posts but buyers of each product need deeper material.

    High impactMedium effort First result in 1 quarter Growth Marketing lead

    First action

    Pick the first report topic.

    How to measure it

    Report lead to demo rate

    Now
    –
    Target
    5%
    By
    2 quarters

    Steps

    1. 1

      Topic

      One per product.

      Director, Content Strategy 1 week

    2. 2

      Research

      Data and interviews.

      Director, Content Strategy 1 month

    3. 3

      Gate

      Landing page.

      Web Marketing lead 1 week

    4. 4

      Nurture

      Product paths.

      Growth Marketing lead 2 weeks

    5. 5

      Promote

      Paid and social.

      Growth Marketing lead 1 month

    6. 6

      Measure

      Leads to pipeline.

      Senior Manager, Marketing Analytics monthly

    First result
    1 quarter
    Cost
    Research and media
    Owner
    Growth Marketing lead

    Smallest test

    Publish one report.

    Why it works

    Publish one report per product line (state of stablecoin payments, corporate treasury and digital assets, tokenized assets), gate it, and run product-specific nurture to demo.

    Reports capture leads with clear intent and feed product-level measurement.

    Risks and how to handle them

    • Gating cuts reach

      Publish a summary openly.

    Evidence

    • HiringDirector, Content Strategy (New York, published September 29, 2026), reporting to the VP of Corporate Marketing: "Own the customer and partner evidence engine: Build a library of case studies, testimonials and assets mapped to key verticals and buyer personas"; partner with Growth Marketing on "gated reports, website copy and nurture campaigns tied to clear business outcomes"; build "video, YouTube and social video"; balance corporate storytelling with "localized market needs and regional pipeline priorities".Source
    • Your websiteSitemaps list 645 Insights posts, 241 press releases and 8 /learn guides (wallets, custody, stablecoin types, FX rate, remittance); Insights include "stablecoins-in-latin-america-mexico-and-brazil", "ripple-launches-university-digital-asset-xcelerator-udax-in-brazil" and older posts such as "on-demand-liquidity-for-corporate-enterprises-treasury-management"; the site has a University Blockchain Research Initiative (UBRI) page.Source
    • HiringSenior Manager, Marketing Analytics (four posts in Chicago, New York, London and San Francisco, published October 6, 2026): "end-to-end measurement across all growth marketing functions", "from spend to revenue", "pipeline attribution, ROI, CAC, LTV", "media mix modeling, and/or incrementality testing", in Salesforce and Tableau.Source
  • 14

    The LatAm director sells to CSDs, exchanges and clearers, and Ripple already works with Brazil's CSD BR on the XRP Ledger. Market infrastructure partners bring many institutions at once.

    High impactHigh effort First result in 3 quarters Sales Director

    First action

    List market infrastructure providers in Brazil, Mexico and Colombia.

    How to measure it

    Institutions onboarded via partners

    Now
    –
    Target
    10 a year
    By
    4 quarters

    Steps

    1. 1

      Map

      Infrastructure players.

      Sales Director, Large Enterprise/FIs - LatAm 2 weeks

    2. 2

      Offer

      Packaged solution.

      Product Marketing 1 month

    3. 3

      Pitch

      Three partners.

      Sales Director, Large Enterprise/FIs - LatAm 1 quarter

    4. 4

      Co-market

      Member events.

      Senior Field Marketing Specialist (Brazil) 1 quarter

    5. 5

      Onboard

      First members.

      Sales Director, Large Enterprise/FIs - LatAm 2 quarters

    6. 6

      Measure

      Members live.

      Senior Manager, Marketing Analytics quarterly

    First result
    3 quarters
    Cost
    Partner programs
    Owner
    Sales Director, Large Enterprise/FIs LatAm

    Smallest test

    Hold one member workshop with a partner.

    Why it works

    Package a market infrastructure offer (custody, tokenization, settlement in RLUSD) and co-market with one CSD or exchange per country to its members.

    One infrastructure partner opens dozens of banks and brokers.

    Risks and how to handle them

    • Slow regulation

      Start with pilots.

    Evidence

    • HiringSales Director, Large Enterprise/FIs - LatAm (São Paulo, published September 13, 2026): sells to "leading commercial banks and capital markets infrastructure (CSDs, exchanges, clearers)", "leading with the complete offer rather than a single product, and expand into adjacent products once the first is live"; Brazil's "BCB, VASP" rules; "Fluent in English, Portuguese, and Spanish".Source
    • News coverageRipple's press releases: acquisitions of prime broker Hidden Road (now Ripple Prime), GTreasury (now Ripple Treasury), Palisade (custody) and Rail ("for $200M ... stablecoin payments"); Ripple Prime closed a $275 million senior notes offering; Ripple Treasury launched "the first treasury management system (TMS) with native digital asset capabilities"; Ripple applied for a VASP license in Brazil; CSD BR and Ripple use the XRP Ledger to expand Brazil's financial market infrastructure.Source
  • 15

    Case studies cite outcomes such as 98% savings on domestic transfer rates and up to 40% lower cross-border costs, and the homepage claims 3-5 second settlement. Buyers want their own number.

    Medium impactMedium effort First result in 1 quarter Web Marketing lead

    First action

    Define inputs for three corridors.

    How to measure it

    Calculator completions to demo

    Now
    –
    Target
    10%
    By
    2 quarters

    Steps

    1. 1

      Method

      Assumptions and ranges.

      Product Marketing 2 weeks

    2. 2

      Legal

      Claims review.

      Legal 1 week

    3. 3

      Build

      Web calculator.

      Web Marketing lead 1 month

    4. 4

      Pass inputs

      To CRM.

      Marketing Operations 1 week

    5. 5

      Promote

      Paid and sales.

      Growth Marketing lead 1 month

    6. 6

      Measure

      Completion and demos.

      Senior Manager, Marketing Analytics monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Web Marketing lead

    Smallest test

    Publish a static table for three corridors.

    Why it works

    Build a calculator for corridors and volumes that estimates time and cost against correspondent banking, with ranges based on published outcomes, ending in a demo request with the inputs passed to sales.

    Personal numbers start a sales conversation better than generic claims.

    Risks and how to handle them

    • Overpromising

      Show ranges and assumptions.

    Evidence

    • Your websiteCase study library (sitemap checked October 21, 2026): 16 case studies. 14 are cross-border payments customers (Bitso, i-payout, Unicâmbio, Tranglo, MoneyMatch, Modulr, Instarem, Travelex Bank, Sentbe, Flash Payments, SCB, SBI Remit, Hai Ha Money Transfer, Nium) and two are custody (DZ BANK, BDACS). None covers Ripple Prime, Ripple Treasury or tokenization. Six (MoneyMatch, Nium, Sentbe, SCB, SBI Remit, Modulr) still credit results to "RippleNet". Page titles are just "<Customer> | Ripple".Source
    • Your websiteHomepage: six products (Payments, Custody, Stablecoin RLUSD, Prime Brokerage, Treasury, Tokenization), "3-5s" settlement, "1,000,000+" custody wallets, "90%" global FX coverage, a BBVA Switzerland quote; the meta description still says "the leading provider of stablecoin-powered cross-border payments and digital asset custody solutions".Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Ripple Treasury brings 1,000+ corporate customers in 160 countries and launched digital asset capabilities. Those treasurers are the natural buyers of RLUSD, payments and custody, and they already use a Ripple product.

    High impactHigh effort First result in 4 quarters VP

    First action

    Survey 100 Treasury customers on digital asset plans.

    How to measure it

    Treasury customers with a digital asset product

    Now
    –
    Target
    50
    By
    4 quarters

    Steps

    1. 1

      Survey

      100 customers.

      Product Marketing 1 month

    2. 2

      Education

      Webinars and guides.

      Director, Content Strategy 1 quarter

    3. 3

      Pilots

      RLUSD supplier payments.

      Ripple Treasury product 2 quarters

    4. 4

      Council

      Customer advisory group.

      VP, Corporate Marketing 1 quarter

    5. 5

      Case studies

      From pilots.

      Director, Content Strategy 2 quarters

    6. 6

      Measure

      Adoption.

      Senior Manager, Marketing Analytics quarterly

    First result
    4 quarters
    Cost
    Program costs
    Owner
    VP, Corporate Marketing

    Smallest test

    Run one webinar for Treasury customers.

    Why it works

    Build a corporate digital asset program for Treasury customers: education, pilots with RLUSD for cross-border supplier payments, and a customer council.

    The base is already won; the work is to show treasurers a safe first step with digital assets.

    Risks and how to handle them

    • Corporate risk aversion

      Start with small, reversible pilots.

    Evidence

    • Your websiteRipple Treasury page: "1,000+ customers across 160 countries", "A Leader in both IDC MarketScapes" for AI-enabled treasury and risk management 2025-2026, a quote from American Airlines' Director of Global Banking and Treasury Services, GSmart AI that "waits for a person to approve", SOC 1 Type II and SOC 2 Type II.Source
    • News coverageRipple's press releases: acquisitions of prime broker Hidden Road (now Ripple Prime), GTreasury (now Ripple Treasury), Palisade (custody) and Rail ("for $200M ... stablecoin payments"); Ripple Prime closed a $275 million senior notes offering; Ripple Treasury launched "the first treasury management system (TMS) with native digital asset capabilities"; Ripple applied for a VASP license in Brazil; CSD BR and Ripple use the XRP Ledger to expand Brazil's financial market infrastructure.Source
    • HiringSenior Field Marketing Specialist (São Paulo, published October 1, 2026): "Represent Ripple Treasury at key industry conferences", ABM "with CFOs and Treasurers at enterprise companies", "executive dinners, roundtables, workshops, and webinars", "Zoominfo intent data", tracking "in HubSpot/Salesforce with proper attribution".Source
  • 17

    Ripple sees payments, custody, prime brokerage and treasury activity across many institutions. Institutions and policymakers want data on adoption, and the content director is asked to shape how policymakers and buyers understand Ripple.

    High impactHigh effort First result in 4 quarters Director

    First action

    Outline the report and data sources.

    How to measure it

    Report downloads

    Now
    –
    Target
    5,000
    By
    4 quarters

    Steps

    1. 1

      Scope

      Questions and data.

      Director, Content Strategy 1 month

    2. 2

      Survey

      Institutions.

      Senior Manager, Marketing Analytics 1 quarter

    3. 3

      Write

      Report.

      Director, Content Strategy 1 quarter

    4. 4

      Review

      Legal and compliance.

      Legal 1 month

    5. 5

      Launch

      Press and events.

      Communications 1 month

    6. 6

      Regional cuts

      LatAm, Europe, APAC.

      Senior Field Marketing Specialist (Brazil) 1 quarter

    First result
    4 quarters
    Cost
    Research budget
    Owner
    Director, Content Strategy

    Smallest test

    Publish one data chart on LinkedIn.

    Why it works

    Publish an annual report on institutional use of stablecoins, custody and tokenization, with aggregated Ripple data and a survey, launched with press and regional events.

    Original data earns press and positions Ripple as the reference for institutional adoption.

    Risks and how to handle them

    • Data sensitivity

      Aggregates only.

    Evidence

    • HiringDirector, Content Strategy (New York, published September 29, 2026), reporting to the VP of Corporate Marketing: "Own the customer and partner evidence engine: Build a library of case studies, testimonials and assets mapped to key verticals and buyer personas"; partner with Growth Marketing on "gated reports, website copy and nurture campaigns tied to clear business outcomes"; build "video, YouTube and social video"; balance corporate storytelling with "localized market needs and regional pipeline priorities".Source
    • Your websiteHomepage: six products (Payments, Custody, Stablecoin RLUSD, Prime Brokerage, Treasury, Tokenization), "3-5s" settlement, "1,000,000+" custody wallets, "90%" global FX coverage, a BBVA Switzerland quote; the meta description still says "the leading provider of stablecoin-powered cross-border payments and digital asset custody solutions".Source
    • News coverageRipple's press releases: acquisitions of prime broker Hidden Road (now Ripple Prime), GTreasury (now Ripple Treasury), Palisade (custody) and Rail ("for $200M ... stablecoin payments"); Ripple Prime closed a $275 million senior notes offering; Ripple Treasury launched "the first treasury management system (TMS) with native digital asset capabilities"; Ripple applied for a VASP license in Brazil; CSD BR and Ripple use the XRP Ledger to expand Brazil's financial market infrastructure.Source
  • 18

    The LatAm sales director needs Spanish and Portuguese and covers banks across the region, and Ripple writes about stablecoins in Mexico and Brazil. The site has no Spanish version.

    High impactHigh effort First result in 4 quarters Sales Director

    First action

    Translate the payments and stablecoin pages.

    How to measure it

    Qualified LatAm Spanish opportunities

    Now
    –
    Target
    20 a year
    By
    4 quarters

    Steps

    1. 1

      Translate

      Core pages.

      Web Marketing lead 1 month

    2. 2

      Stories

      Spanish case studies.

      Director, Content Strategy 1 quarter

    3. 3

      Events

      Mexico City and Bogotá.

      Senior Field Marketing Specialist (Brazil) 2 quarters

    4. 4

      Sales

      Regional coverage.

      Sales Director, Large Enterprise/FIs - LatAm ongoing

    5. 5

      Legal

      Country review.

      Legal 1 month

    6. 6

      Measure

      Pipeline.

      Senior Manager, Marketing Analytics quarterly

    First result
    4 quarters
    Cost
    Translation and events
    Owner
    Sales Director, Large Enterprise/FIs LatAm

    Smallest test

    Publish one Spanish landing page.

    Why it works

    Launch a Spanish site for the main products, Spanish case studies (Bitso and others), and field events in Mexico City and Bogotá.

    Spanish-speaking markets are large cross-border corridors, and local content supports the sales team.

    Risks and how to handle them

    • Licensing differs by country

      Show availability per country.

    Builds on

    Evidence

    • HiringSales Director, Large Enterprise/FIs - LatAm (São Paulo, published September 13, 2026): sells to "leading commercial banks and capital markets infrastructure (CSDs, exchanges, clearers)", "leading with the complete offer rather than a single product, and expand into adjacent products once the first is live"; Brazil's "BCB, VASP" rules; "Fluent in English, Portuguese, and Spanish".Source
    • Your websitePortuguese site: /pt-br/ has the homepage, product and use-case pages (21 URLs in the sitemap) but the navigation stays in English ("Products", "Solutions", "Customers"), case study links redirect to the English pages, and the Portuguese Treasury page carries older copy about "A aquisição da GTreasury pela Ripple" rather than the current English page. There is no Spanish site.Source
    • Your websiteSitemaps list 645 Insights posts, 241 press releases and 8 /learn guides (wallets, custody, stablecoin types, FX rate, remittance); Insights include "stablecoins-in-latin-america-mexico-and-brazil", "ripple-launches-university-digital-asset-xcelerator-udax-in-brazil" and older posts such as "on-demand-liquidity-for-corporate-enterprises-treasury-management"; the site has a University Blockchain Research Initiative (UBRI) page.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    Real Chrome visitors pass Core Web Vitals on ripple.com, but load time (LCP) is 33% slower than a year ago and responsiveness (INP 183 ms) is close to the 200 ms limit.

    Medium impactLow effort First result in 1 month Web Marketing lead

    First action

    List scripts added in the last year.

    How to measure it

    INP p75

    Now
    –
    Target
    Under 150 ms
    By
    1 quarter

    Steps

    1. 1

      Budget

      Limits per page type.

      Web Marketing lead 1 week

    2. 2

      Audit

      Scripts and tags.

      Web Marketing lead 1 week

    3. 3

      Fix

      Heaviest scripts.

      Web Marketing lead 2 weeks

    4. 4

      Gate

      New tags reviewed.

      Web Marketing lead ongoing

    5. 5

      Monitor

      Monthly field data.

      Web Marketing lead monthly

    6. 6

      Report

      To marketing.

      Senior Manager, Marketing Analytics monthly

    First result
    1 month
    Cost
    $0
    Owner
    Web Marketing lead

    Smallest test

    Remove one unused tag.

    Why it works

    Set a performance budget, audit scripts added in the last year, and monitor field data monthly; prioritise product and contact pages.

    Catching drift before it fails protects conversion and search.

    Risks and how to handle them

    • Tracking needs

      Server-side where possible.

    Evidence

    • Google PageSpeedChrome UX Report for ripple.com: real visitors pass Core Web Vitals (LCP p75 1.7 s, INP 183 ms, CLS 0.05), but LCP is 33% slower than a year ago and INP is close to the 200 ms limit.Source
  • 20

    Six case studies still describe results under "RippleNet", and Insights includes older posts such as on-demand liquidity for corporate treasury. Buyers meeting the old names wonder what Ripple sells now.

    Medium impactLow effort First result in 1 quarter Director

    First action

    List pages mentioning RippleNet or On-Demand Liquidity.

    How to measure it

    Top-traffic pages using current names

    Now
    –
    Target
    100%
    By
    2 quarters

    Steps

    1. 1

      Audit

      Old names.

      Director, Content Strategy 1 week

    2. 2

      Decide

      Update or redirect.

      Director, Content Strategy 1 week

    3. 3

      Update

      Top pages.

      Director, Content Strategy 1 month

    4. 4

      Redirect

      The rest.

      Web Marketing lead 1 week

    5. 5

      Notes

      Product name history.

      Director, Content Strategy 1 week

    6. 6

      Repeat

      Twice a year.

      Director, Content Strategy 6 months

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Director, Content Strategy

    Smallest test

    Update the Nium case study.

    Why it works

    Audit Insights and case studies for old product names, update the ones that still get traffic with a note on the current product, and redirect the rest.

    Consistent product names reduce confusion for buyers and AI summaries.

    Risks and how to handle them

    • Lost traffic

      Redirect to the closest current page.

    Evidence

    • Your websiteCase study library (sitemap checked October 21, 2026): 16 case studies. 14 are cross-border payments customers (Bitso, i-payout, Unicâmbio, Tranglo, MoneyMatch, Modulr, Instarem, Travelex Bank, Sentbe, Flash Payments, SCB, SBI Remit, Hai Ha Money Transfer, Nium) and two are custody (DZ BANK, BDACS). None covers Ripple Prime, Ripple Treasury or tokenization. Six (MoneyMatch, Nium, Sentbe, SCB, SBI Remit, Modulr) still credit results to "RippleNet". Page titles are just "<Customer> | Ripple".Source
    • Your websiteSitemaps list 645 Insights posts, 241 press releases and 8 /learn guides (wallets, custody, stablecoin types, FX rate, remittance); Insights include "stablecoins-in-latin-america-mexico-and-brazil", "ripple-launches-university-digital-asset-xcelerator-udax-in-brazil" and older posts such as "on-demand-liquidity-for-corporate-enterprises-treasury-management"; the site has a University Blockchain Research Initiative (UBRI) page.Source
  • 21

    Ripple runs university programs such as UBRI and launched a digital asset accelerator for universities in Brazil, and RippleX names emerging markets as a priority.

    Medium impactLow effort First result in 2 quarters Senior Ecosystem Growth Manag…

    First action

    Pick two universities for a hackathon.

    How to measure it

    Student teams in startup cohorts

    Now
    –
    Target
    5 a year
    By
    4 quarters

    Steps

    1. 1

      Pick partners

      Two universities.

      Senior Ecosystem Growth Manager (RippleX) 2 weeks

    2. 2

      Hackathon

      RLUSD theme.

      Senior Ecosystem Growth Manager (RippleX) 1 quarter

    3. 3

      Fast track

      To accelerators.

      Senior Ecosystem Growth Manager (RippleX) 1 quarter

    4. 4

      Mentors

      Ripple engineers.

      Developer Relations ongoing

    5. 5

      Promote

      Social.

      Social Media Manager ongoing

    6. 6

      Measure

      Teams and startups.

      Senior Manager, Marketing Analytics yearly

    First result
    2 quarters
    Cost
    Event costs
    Owner
    Senior Ecosystem Growth Manager (RippleX)

    Smallest test

    Run one hackathon in São Paulo.

    Why it works

    Connect university programs to the startup cohorts: student hackathons with RLUSD, a fast track from student teams to accelerator partners, and alumni tracking.

    Students become founders and employees of the ecosystem, at low cost.

    Risks and how to handle them

    • Projects stay academic

      Pair teams with real customer problems.

    Evidence

    • HiringSenior Ecosystem Growth Manager, RippleX (Miami and New York, published September 30, 2026): grows "the community of startups and founders building on XRPL" through "VCs, accelerators, and corporates", across "cross-border payments, stablecoins, and FX; lending, yield, and credit; AI and agentic payments; and institutional use cases"; "Emerging markets are among" the priorities.Source
    • Your websiteSitemaps list 645 Insights posts, 241 press releases and 8 /learn guides (wallets, custody, stablecoin types, FX rate, remittance); Insights include "stablecoins-in-latin-america-mexico-and-brazil", "ripple-launches-university-digital-asset-xcelerator-udax-in-brazil" and older posts such as "on-demand-liquidity-for-corporate-enterprises-treasury-management"; the site has a University Blockchain Research Initiative (UBRI) page.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. Ripple did not commission, review or endorse it, and Programmable is not affiliated with Ripple. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Ripple runs its business.

Something wrong, or do you represent Ripple? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Proof map, homepage description, Portuguese site, Brazil ABM, product-level measurement and /learn guides; site speed.

    Programmable can ship 1 of these in days.

  2. Days 31 to 6011 ideas

    XRPL cohorts, agentic payments kit, two brand calendars, customer videos, cross-sell, French market, gated reports, infrastructure partners and calculator; RippleNet clean-up and university pipeline.

  3. Days 61 to 903 ideas

    Commit to the Treasury customer program, the annual report and the Spanish LatAm push.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value fast, low-cost cross-border settlement. The most cited problem: slow, costly correspondent banking.

  • One partner across traditional and digital assets
  • Fragmented treasury visibility
  • In their words: “real-time settlement”

Market

Competitive landscape

5 competitors compared: Circle, Fireblocks, BVNK, Paxos and 1 more.

  • Gap to exploit: One partner for fiat and digital asset treasury
  • Circle: Less focus on bank custody and treasury software
  • Fireblocks: No own stablecoin or prime brokerage

Hiring signals

Ripple is hiring to sell a much broader suite.

  • Director, Content Strategy: Evidence engine mapped to verticals and personas. Ideas 1, 6, 10, 13, 17.
  • Senior Manager, Marketing Analytics (four locations): Spend-to-revenue measurement. Ideas 5, 13.
  • Social Media Manager: Ripple and XRP brand voices. Idea 9.

From the team that wrote this playbook

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  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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