Solidroad growth playbook

Re-confirm the three figures with each customer, then add a results strip (one number, the baseline and the period) to the top of the Podium, Crypto.com and ActiveCampaign stories. Put "Podium halved new-hire ramp time" directly under the homepage headline, linked to the story. List all eight stories on /customers with filters for onboarding, hiring, product launches and BPO, and fix the two stories whose dates don't match. For the five stories without numbers, ask each customer for one before-and-after figure using your own time-to-proficiency milestone method.

Buyers comparing simulation vendors look for proof of the headline promise. A named customer's number next to "reach proficiency faster" does more than any feature table, and you have already published these numbers, so most of the work is approval and layout.

[ ] Podium: ramp time cut in half (re-approved, baseline, period)
[ ] Crypto.com: handling time -18%, CSAT +3% (re-approved)
[ ] ActiveCampaign: a year of coaching hours recovered (re-approved)
[ ] Results strip at the top of each story
[ ] One number under the homepage H1
[ ] All eight stories on /customers, filterable by use case
[ ] ActiveCampaign and Finom dates corrected
[ ] One new figure requested from Ryanair, Tech Mahindra, Finom, Amenitiz, Crescendo

• A customer no longer approves a figure

  Publish only re-approved numbers and keep the qualitative story otherwise.

• Older numbers are questioned

  Show the baseline and the measurement period next to each figure.

• Your websiteFunding posts: the Series A post ("$25 million", led by Hedosophia, April 16, 2026) and the seed post ($6.5M led by First Round Capital, June 5, 2025) both state results the case studies leave out: Crypto.com average handling time down 18% and CSAT up 3%; Podium new-hire ramp time cut in half; ActiveCampaign recovered the equivalent of a full year of coaching hours.Source
• Your websiteCase studies: of the eight stories, only Ryanair's gives a number; the Crypto.com, Podium, ActiveCampaign, Tech Mahindra, Finom, Amenitiz and Crescendo stories report no metrics. Two carry dates that don't match: ActiveCampaign (published 2025-02-23) mentions an "October 2026" review, and Finom (2025-08-07) mentions a "July 2026" discussion.Source
• Your websiteCustomers page ("How teams put practice to work.", checked November 9, 2026) links only three stories: Crypto.com, ActiveCampaign and Podium. The sitemap lists five more published stories that the page does not link: Ryanair, Tech Mahindra, Finom, Amenitiz and Crescendo.Source
• Your websiteHomepage: H1 "Help your team reach proficiency faster"; "Training simulations for sales and service teams. Practice customer conversations and software workflows together, before the real job." The only call to action is "Get a demo" (four times), and the one customer quote, from Crypto.com, has no figures. The previous headline (late 2025) was "Train and QA your human and AI agents".Source
• Competitor researchRivals' own homepages: Second Nature says customers "reduce ramp time by 34%", cites GoHealth cutting onboarding from 9 weeks to 5, is "Trusted by 2,000+ teams worldwide" and offers free role plays behind "Try Now" links; Zenarate, "The frontline performance platform for humans and AI", claims "200+ enterprise CX teams", TruGreen onboarding time cut by 50% and Sallie Mae attrition down 32%.See the research Source

Sweep the site for leftover QA and AI-agent language (careers, old article slugs, social bios, directory listings) and rewrite it around one line: training simulations that get sales and service teams to proficiency faster. Keep /qa as the single place that explains the change.

A focused company is easier to buy from and to join. Consistent copy also stops AI assistants and search snippets from describing a product you no longer sell.

• Candidates who joined for the AI-agent story feel misled

  Explain the focus change openly in interviews and link to /qa.

• Your websiteCareers page: mission "Precision AI for customer conversations", with tools that help companies train and improve "both human and AI agents", and a claim that 100% of interactions can be reviewed; about 35 team members; $25M Series A.Source
• Your website"Does Solidroad still do QA?" page: "No. Solidroad retired AutoQA, its QA product, in September 2026." "We no longer sell QA, automated scoring of live customer conversations, or conversation analytics." Reasons given: training was growing while QA was not, and QA took about 90% of the team's effort. Former AutoQA users are invited to email support or their account team.Source
• Your websiteInfo-for-AI page: Solidroad sells "training only"; use cases are training, onboarding and hiring (the same Simulations run as Assessments before candidates speak with a recruiter); it "replaces manager-led roleplays, static LMS modules and one-to-one coaching". Customers named without a story include Chime, Fever and OURA.Source
• Your websiteHomepage: H1 "Help your team reach proficiency faster"; "Training simulations for sales and service teams. Practice customer conversations and software workflows together, before the real job." The only call to action is "Get a demo" (four times), and the one customer quote, from Crypto.com, has no figures. The previous headline (late 2025) was "Train and QA your human and AI agents".Source

Reorganise the page by training job: Deliver (LMS and SSO/SCIM), Build (knowledge bases such as Guru and Notion, plus Unwrap insights), Practise (the helpdesk and CRM tools your System simulations reproduce, named) and Report (exports). Give each a one-line "what it does in training" and a link to setup docs. Move the AI-agent section off the page, or reframe it only if it still serves training.

Training buyers ask two questions early: does it fit our LMS, and can agents practise in our own tools? Answering both on one page removes a reason to delay the demo.

• Listing tools implies deeper integrations than exist

  Label each as native, sync or simulated.

• Your websiteIntegrations page ("Connect your support stack to Solidroad"): a CRM and support section that names no tools, an "AI Support Agent Integrations" section listing three AI support-agent products, and Knowledge Management (Guru, Notion). No LMS is listed, and every button reads "Explore the Demo".Source
• Your websiteComparison pages (/vs/zenarate, /vs/second-nature, /vs/symtrain, updated October 13, 2026): feature tables claiming System simulations of your own software, 90+ languages (against 79 for Zenarate and more than 25 for Second Nature) and "Syncs Assignments with your LMS". They are the only pages found offering "Or start a trial workspace", linking to app sign-up.Source
• Your websiteUnwrap partnership (September 15, 2026): Unwrap finds recurring customer issues and Solidroad turns them into practice Simulations; "a team can spot an issue and start training agents on it right away"; the companies plan to "deepen the integration over time"; OURA uses both.Source
• Your website"Does Solidroad still do QA?" page: "No. Solidroad retired AutoQA, its QA product, in September 2026." "We no longer sell QA, automated scoring of live customer conversations, or conversation analytics." Reasons given: training was growing while QA was not, and QA took about 90% of the team's effort. Former AutoQA users are invited to email support or their account team.Source

Add "Start a trial workspace" as a secondary button beside "Get a demo" on the homepage, /training and the product pages, and a "Prefer to explore first?" link on /demo. Give trial users a first-simulation template built from their own knowledge base, and route every new workspace to a BDR within one working day with an offer to calibrate their first Scorecard.

Trainers who have built a simulation themselves arrive at the demo already convinced, and the BDR gets a warm, specific reason to call.

• Trials from people who never buy

  Ask for a work email and team size; qualify before BDR follow-up.

• Demo volume drops

  Keep "Get a demo" as the primary button and watch total pipeline.

• Your websiteComparison pages (/vs/zenarate, /vs/second-nature, /vs/symtrain, updated October 13, 2026): feature tables claiming System simulations of your own software, 90+ languages (against 79 for Zenarate and more than 25 for Second Nature) and "Syncs Assignments with your LMS". They are the only pages found offering "Or start a trial workspace", linking to app sign-up.Source
• Your websiteDemo page: "Get started with Solidroad", "Schedule an expert-run, 30 minute tour of the platform", with four proof lines, of which only Ryanair's ("50% drop in interview time, 38 hours saved per hiring cycle") has a number. No trial option or pricing is mentioned, and the site has no pricing page.Source
• Your websiteTraining page: titled "AI-Powered Training for CX Agents" (H1 "Training simulations for the real job"); its FAQ covers "free trials or proof-of-concept options", and its CTA is "Book demo".Source
• HiringBusiness Development Representatives in Dublin (posted October 13, 2026) and San Francisco (August 20, 2026) will "Book qualified meetings with CX leaders — think Heads of Support, VP of Ops, Directors of Enablement" by email, LinkedIn and cold calls, tracked in HubSpot, and "Work closely with the founders to refine our best-fit customer profile and sales process." The open Account Executive role sells "across SMB and Midmarket" and aims to "learn what it takes to go from $1M to $10M ARR".Source
• Competitor researchRivals' own homepages: Second Nature says customers "reduce ramp time by 34%", cites GoHealth cutting onboarding from 9 weeks to 5, is "Trusted by 2,000+ teams worldwide" and offers free role plays behind "Try Now" links; Zenarate, "The frontline performance platform for humans and AI", claims "200+ enterprise CX teams", TruGreen onboarding time cut by 50% and Sallie Mae attrition down 32%.See the research Source

Add every /use-cases/ page to the sitemap, link them from the main navigation and from each other, and give each a customer proof block: Podium's halved ramp time on time to proficiency, ActiveCampaign's recovered coaching hours on scaling training, and Ryanair's interview time on a new hiring use case. Add use cases for product-launch training and BPO readiness from the existing stories.

Use-case pages turn your weekly articles into a funnel: the article answers the question, the use-case page shows the result, and the demo button sits next to it.

• Pages overlap with product pages

  Write use cases around the buyer's problem and product pages around features.

• #1 Put the results back on your case studies: Podium's halved ramp time is in your funding posts, not on Podium's story

• Your websiteUse-case pages: /use-cases/time-to-proficiency ("Close the gap between finishing training and working independently") and /use-cases/scale-training ("Give people more practice without scheduling every role-play") load and are linked from articles, but neither is in the 57-URL sitemap, neither links to other use cases, and neither shows a customer result.Source
• Your websiteFunding posts: the Series A post ("$25 million", led by Hedosophia, April 16, 2026) and the seed post ($6.5M led by First Round Capital, June 5, 2025) both state results the case studies leave out: Crypto.com average handling time down 18% and CSAT up 3%; Podium new-hire ramp time cut in half; ActiveCampaign recovered the equivalent of a full year of coaching hours.Source
• Your websiteResources: 26 articles in the sitemap, roughly one a week since August 2026 (latest "Measure time to proficiency", November 3, 2026). The hub has no newsletter signup and no calls to action. The time-to-proficiency article recommends a "proficiency definition sheet" but ends without a CTA; the licensing article tells buyers to "Get the billing unit in writing" without stating Solidroad's own model; the pilot article recommends a written decision record.Source

Build three templates (proficiency definition sheet, licence worksheet, pilot decision record) as Google Sheets or Notion copies, offered at the end of the matching articles for a work email. Add a short, relevant next step to every article (the template, the matching use-case page, or a demo) and a monthly "training ops" email to the resources hub.

A template that a trainer copies into their own planning keeps Solidroad's method, and its name, in the evaluation, and the email gives BDRs a reason to follow up.

• Gating hurts article reach

  Keep the articles open; ask for an email only to copy the template.

• Your websiteResources: 26 articles in the sitemap, roughly one a week since August 2026 (latest "Measure time to proficiency", November 3, 2026). The hub has no newsletter signup and no calls to action. The time-to-proficiency article recommends a "proficiency definition sheet" but ends without a CTA; the licensing article tells buyers to "Get the billing unit in writing" without stating Solidroad's own model; the pilot article recommends a written decision record.Source
• HiringBusiness Development Representatives in Dublin (posted October 13, 2026) and San Francisco (August 20, 2026) will "Book qualified meetings with CX leaders — think Heads of Support, VP of Ops, Directors of Enablement" by email, LinkedIn and cold calls, tracked in HubSpot, and "Work closely with the founders to refine our best-fit customer profile and sales process." The open Account Executive role sells "across SMB and Midmarket" and aims to "learn what it takes to go from $1M to $10M ARR".Source

Publish a "How licensing works" page without list prices if you prefer: the billing unit, how onboarding cohorts and ongoing learners are counted, whether trainers and reviewers are billed, how seasonal peaks and hiring Assessments are charged, minimum terms and what happens to learner records. Add a simple estimator (learners per quarter, cohorts, Assessments) that hands its answer to the demo form.

Answering the evaluation questions first builds trust with the training and procurement buyers your articles attract, shortens deals and filters out poor-fit teams before the AE call.

• Competitors see the model

  Publish the model and ranges, not discounts.

• Your websiteResources: 26 articles in the sitemap, roughly one a week since August 2026 (latest "Measure time to proficiency", November 3, 2026). The hub has no newsletter signup and no calls to action. The time-to-proficiency article recommends a "proficiency definition sheet" but ends without a CTA; the licensing article tells buyers to "Get the billing unit in writing" without stating Solidroad's own model; the pilot article recommends a written decision record.Source
• Your websiteDemo page: "Get started with Solidroad", "Schedule an expert-run, 30 minute tour of the platform", with four proof lines, of which only Ryanair's ("50% drop in interview time, 38 hours saved per hiring cycle") has a number. No trial option or pricing is mentioned, and the site has no pricing page.Source
• HiringBusiness Development Representatives in Dublin (posted October 13, 2026) and San Francisco (August 20, 2026) will "Book qualified meetings with CX leaders — think Heads of Support, VP of Ops, Directors of Enablement" by email, LinkedIn and cold calls, tracked in HubSpot, and "Work closely with the founders to refine our best-fit customer profile and sales process." The open Account Executive role sells "across SMB and Midmarket" and aims to "learn what it takes to go from $1M to $10M ARR".Source

Package Assessments as a hiring product for high-volume support and sales hiring: a /use-cases/hiring page led by the Ryanair result, a candidate-experience demo, a CEFR language screen for multilingual roles, and a BDR sequence to Heads of Talent Acquisition at contact centres and BPOs. Sell it as the first step that then flows into onboarding on the same Scorecard.

Hiring has a clear, countable cost (interview hours), a different budget, and a natural expansion path into training once candidates are hired and already know the platform.

• Fairness questions about AI-scored candidates

  Show calibration with human recruiters and keep a human decision in every hire.

• Splits focus from training

  Position hiring as the entry point to the same training platform.

• Your websiteRyanair story: "Ryanair uses simulations to assess candidates before interviews": interview time down 50% and 38 hours saved per hiring cycle; "On a busy day, we interviewed 100 people."Source
• Your websiteScorecards and coaching pages: every Simulation and Assessment gets "a score out of 100, strengths, focus areas, and a next step"; the same Scorecard can be used for practice and hiring; language level is scored from A1 to C2; trainers set passing scores and due dates, agents who pass are certified, and reports can be exported.Source
• HiringBusiness Development Representatives in Dublin (posted October 13, 2026) and San Francisco (August 20, 2026) will "Book qualified meetings with CX leaders — think Heads of Support, VP of Ops, Directors of Enablement" by email, LinkedIn and cold calls, tracked in HubSpot, and "Work closely with the founders to refine our best-fit customer profile and sales process." The open Account Executive role sells "across SMB and Midmarket" and aims to "learn what it takes to go from $1M to $10M ARR".Source
• Your websiteInfo-for-AI page: Solidroad sells "training only"; use cases are training, onboarding and hiring (the same Simulations run as Assessments before candidates speak with a recruiter); it "replaces manager-led roleplays, static LMS modules and one-to-one coaching". Customers named without a story include Chime, Fever and OURA.Source

Publish partner terms (resale margin, referral fee, co-sell rules), a partner kit (one-page client pitch, security pack, sample readiness report), and a white-label "programme readiness report" that a BPO can show its client before go-live: agents certified, scores by skill, language level. Ask one BPO customer for a measured ramp result for the page.

BPOs win client programmes by proving agents will be ready on day one; a readiness report they can show the client turns Solidroad into part of their sales pitch, and each programme they win brings new seats.

• Channel conflict with direct sales

  Deal registration and clear rules on who owns the end client.

• Your websitePartner program ("Bring Solidroad to your clients"): resale, co-sell and referral. The page states no commission, margin or partner benefits and lists no partners; its CTA is "Apply to become a partner".Source
• Your websiteBPO page: "Win more client programs. Get agents production-ready faster." Logos of Concentrix, Tech Mahindra, Boldr and Inizio, and two Crescendo stories, but no outcome numbers. Covers CX support, manager coaching, cold calling, retail sales and discovery calls; US or EU data residency, SSO and SCIM; "Silver winner, Best Innovation in CX, US Customer Experience Awards 2026".Source

Give each former AutoQA account a structured offer: export their top recurring QA failure themes, build three Simulations and a Scorecard from them, run a 30-day pilot with one team, and report readiness against the milestone method. Track which accounts convert and use the results as the first "from QA to training" stories.

It keeps revenue and relationships that the retirement put at risk, and it starts each pilot from the customer's own data rather than a blank page.

• Former QA buyers are a different team from training

  Ask the QA lead to introduce the training lead.

• QA data no longer accessible

  Use the customer's own QA notes or helpdesk tags instead.

• Your website"Does Solidroad still do QA?" page: "No. Solidroad retired AutoQA, its QA product, in September 2026." "We no longer sell QA, automated scoring of live customer conversations, or conversation analytics." Reasons given: training was growing while QA was not, and QA took about 90% of the team's effort. Former AutoQA users are invited to email support or their account team.Source
• Your websiteUnwrap partnership (September 15, 2026): Unwrap finds recurring customer issues and Solidroad turns them into practice Simulations; "a team can spot an issue and start training agents on it right away"; the companies plan to "deepen the integration over time"; OURA uses both.Source
• Your websiteResources: 26 articles in the sitemap, roughly one a week since August 2026 (latest "Measure time to proficiency", November 3, 2026). The hub has no newsletter signup and no calls to action. The time-to-proficiency article recommends a "proficiency definition sheet" but ends without a CTA; the licensing article tells buyers to "Get the billing unit in writing" without stating Solidroad's own model; the pilot article recommends a written decision record.Source

Turn the partnership into a packaged workflow: an Unwrap theme becomes a draft Simulation and Scorecard in one click, shown in a two-minute joint video and a co-hosted session for both customer bases. Ask OURA for a short joint story. Then offer the same workflow to other customer-insight and helpdesk-analytics tools your buyers use.

Insight tools tell support leaders what is going wrong; training is the obvious next step, so each partner's customers become warm introductions.

• Partner priorities change

  Build the workflow on a general import so other tools can use it.

• #3 Rebuild the integrations page around training: swap the AI support-agent section for LMS sync and the support tools your System simulations copy

• Your websiteUnwrap partnership (September 15, 2026): Unwrap finds recurring customer issues and Solidroad turns them into practice Simulations; "a team can spot an issue and start training agents on it right away"; the companies plan to "deepen the integration over time"; OURA uses both.Source
• Your websiteIntegrations page ("Connect your support stack to Solidroad"): a CRM and support section that names no tools, an "AI Support Agent Integrations" section listing three AI support-agent products, and Knowledge Management (Guru, Notion). No LMS is listed, and every button reads "Explore the Demo".Source

Publish three "vs the status quo" pages in the same table format as the vendor pages: Solidroad vs manager-led role-plays (trainer hours, consistency, measurement), vs LMS modules (knowledge vs readiness), and vs building a training sandbox (cost, upkeep, scoring). Each ends with a small calculator for trainer hours and a demo button.

Status-quo comparisons reach buyers earlier than vendor comparisons, and they make the business case the buyer will need internally.

• Sounds dismissive of trainers

  Frame it as giving trainers time back, not replacing them.

• Your websiteInfo-for-AI page: Solidroad sells "training only"; use cases are training, onboarding and hiring (the same Simulations run as Assessments before candidates speak with a recruiter); it "replaces manager-led roleplays, static LMS modules and one-to-one coaching". Customers named without a story include Chime, Fever and OURA.Source
• Your websiteComparison pages (/vs/zenarate, /vs/second-nature, /vs/symtrain, updated October 13, 2026): feature tables claiming System simulations of your own software, 90+ languages (against 79 for Zenarate and more than 25 for Second Nature) and "Syncs Assignments with your LMS". They are the only pages found offering "Or start a trial workspace", linking to app sign-up.Source

Publish a short, ungated summary of five findings from anonymised, aggregated practice data (for example: the skills new hires fail most often, attempts needed to pass, how scores change between first and fifth attempt, language-level spread in multilingual teams), with the full report behind the form. Date it, and repeat it every year.

Original numbers earn press, links and citations from AI assistants, and give BDRs an opening line for every outreach.

• Customer data concerns

  Publish only aggregates across many customers, never by customer.

• Your websiteState of CX page: "The State of CX Report 2026" with the H1 "Get the report"; no findings, excerpt or publication date are visible.Source
• Your websiteScorecards and coaching pages: every Simulation and Assessment gets "a score out of 100, strengths, focus areas, and a next step"; the same Scorecard can be used for practice and hiring; language level is scored from A1 to C2; trainers set passing scores and due dates, agents who pass are certified, and reports can be exported.Source

Create a multilingual-teams page and a few language pages for high-demand support languages (German, French, Spanish, Dutch, Italian), each showing a short sample simulation, the CEFR screen for hiring, and EU data residency. Run a Dublin BDR sequence to EMEA support and BPO leaders running multilingual queues.

Practising in the customer's language, and checking language level before hiring, is a hard problem for multilingual teams that few rivals can match on breadth.

• Accent or realism falls short in some languages

  Launch only the languages that pass your own realism test.

• Your websiteComparison pages (/vs/zenarate, /vs/second-nature, /vs/symtrain, updated October 13, 2026): feature tables claiming System simulations of your own software, 90+ languages (against 79 for Zenarate and more than 25 for Second Nature) and "Syncs Assignments with your LMS". They are the only pages found offering "Or start a trial workspace", linking to app sign-up.Source
• Your websiteScorecards and coaching pages: every Simulation and Assessment gets "a score out of 100, strengths, focus areas, and a next step"; the same Scorecard can be used for practice and hiring; language level is scored from A1 to C2; trainers set passing scores and due dates, agents who pass are certified, and reports can be exported.Source
• Your websiteBPO page: "Win more client programs. Get agents production-ready faster." Logos of Concentrix, Tech Mahindra, Boldr and Inizio, and two Crescendo stories, but no outcome numbers. Covers CX support, manager coaching, cold calling, retail sales and discovery calls; US or EU data residency, SSO and SCIM; "Silver winner, Best Innovation in CX, US Customer Experience Awards 2026".Source
• HiringBusiness Development Representatives in Dublin (posted October 13, 2026) and San Francisco (August 20, 2026) will "Book qualified meetings with CX leaders — think Heads of Support, VP of Ops, Directors of Enablement" by email, LinkedIn and cold calls, tracked in HubSpot, and "Work closely with the founders to refine our best-fit customer profile and sales process." The open Account Executive role sells "across SMB and Midmarket" and aims to "learn what it takes to go from $1M to $10M ARR".Source

Split or defer the scroll-reveal and animation code that isn't needed for first interaction, drop legacy polyfills for modern browsers, and recheck INP in the field after 28 days. Apply the same check to /demo and the product pages.

The fix is small and gets the site to a clean pass; a responsive site also matters to a company selling realistic, real-time simulations.

• Animations feel slower

  Defer only below-the-fold effects.

• PageSpeedGoogle PageSpeed, homepage (November 9, 2026): mobile score 83, desktop 100. Real visitors pass on loading (LCP 2.2 s) and layout stability (CLS 0) but fail Core Web Vitals on responsiveness: INP is 208 ms, just over the 200 ms limit. The page loads 610 KB of JavaScript, about 201 KB of it unused.Source

Build the milestone method into the product: trainers define the readiness checkpoint once per cohort, Solidroad logs when each learner first passes it, and a cohort report shows days to readiness, learners still progressing and trainer hours, compared with the previous cohort. Send it to the buyer automatically at the end of each cohort and before renewal.

A customer who can see their own ramp time improving renews and expands, and each report is a ready-made case study with a number.

• Results look poor for some cohorts

  Show stage durations and support given so the customer can act on them.

• Your websiteResources: 26 articles in the sitemap, roughly one a week since August 2026 (latest "Measure time to proficiency", November 3, 2026). The hub has no newsletter signup and no calls to action. The time-to-proficiency article recommends a "proficiency definition sheet" but ends without a CTA; the licensing article tells buyers to "Get the billing unit in writing" without stating Solidroad's own model; the pilot article recommends a written decision record.Source
• Your websiteHomepage: H1 "Help your team reach proficiency faster"; "Training simulations for sales and service teams. Practice customer conversations and software workflows together, before the real job." The only call to action is "Get a demo" (four times), and the one customer quote, from Crypto.com, has no figures. The previous headline (late 2025) was "Train and QA your human and AI agents".Source
• Your websiteCase studies: of the eight stories, only Ryanair's gives a number; the Crypto.com, Podium, ActiveCampaign, Tech Mahindra, Finom, Amenitiz and Crescendo stories report no metrics. Two carry dates that don't match: ActiveCampaign (published 2025-02-23) mentions an "October 2026" review, and Finom (2025-08-07) mentions a "July 2026" discussion.Source

Give each certification a shareable page and a LinkedIn "Add to profile" button, co-branded with the customer's name when the customer opts in ("Certified: Billing disputes, Level 2, trained with Solidroad"). Include a small "How this team trains" link back to Solidroad. Let customers switch sharing on or off.

Agents like visible proof of skill, customers get an employer-brand boost, and every share puts Solidroad in front of support leaders at other companies.

• Customers fear poaching of certified agents

  Make sharing opt-in per customer and allow unbranded certificates.

• Your websiteScorecards and coaching pages: every Simulation and Assessment gets "a score out of 100, strengths, focus areas, and a next step"; the same Scorecard can be used for practice and hiring; language level is scored from A1 to C2; trainers set passing scores and due dates, agents who pass are certified, and reports can be exported.Source
• HiringBusiness Development Representatives in Dublin (posted October 13, 2026) and San Francisco (August 20, 2026) will "Book qualified meetings with CX leaders — think Heads of Support, VP of Ops, Directors of Enablement" by email, LinkedIn and cold calls, tracked in HubSpot, and "Work closely with the founders to refine our best-fit customer profile and sales process." The open Account Executive role sells "across SMB and Midmarket" and aims to "learn what it takes to go from $1M to $10M ARR".Source

Embed one short public simulation (an angry customer chasing a refund, by chat or voice) on the homepage and /training, followed by the real Scorecard result: score out of 100, strengths, focus area. Ask for a work email only to see the full feedback, then offer "build one from your own help centre" via the trial or a demo.

A support leader who has just been coached by the product understands it faster than any screenshot, and the email captured after a strong experience is a warm lead.

• Usage costs from casual visitors

  Limit attempt length and attempts per visitor.

• Competitor researchRivals' own homepages: Second Nature says customers "reduce ramp time by 34%", cites GoHealth cutting onboarding from 9 weeks to 5, is "Trusted by 2,000+ teams worldwide" and offers free role plays behind "Try Now" links; Zenarate, "The frontline performance platform for humans and AI", claims "200+ enterprise CX teams", TruGreen onboarding time cut by 50% and Sallie Mae attrition down 32%.See the research Source
• Your websiteHomepage: H1 "Help your team reach proficiency faster"; "Training simulations for sales and service teams. Practice customer conversations and software workflows together, before the real job." The only call to action is "Get a demo" (four times), and the one customer quote, from Crypto.com, has no figures. The previous headline (late 2025) was "Train and QA your human and AI agents".Source
• Your websiteDemo page: "Get started with Solidroad", "Schedule an expert-run, 30 minute tour of the platform", with four proof lines, of which only Ryanair's ("50% drop in interview time, 38 hours saved per hiring cycle") has a number. No trial option or pricing is mentioned, and the site has no pricing page.Source

Offer a fixed-price pilot: Solidroad and the customer sign the proficiency definition sheet before the cohort starts, Solidroad builds the Simulations and Scorecards, and the pilot ends with the decision record and a measured result against the previous cohort. Part of the fee is credited to the annual contract if the agreed improvement is met. Sell it to mid-market support teams with a cohort starting in the next 60 days.

It turns the buyer's main doubt (will this really shorten ramp?) into a written test, shortens procurement, and produces a measured case study whether the deal is big or small.

• Pilots miss the target for reasons outside Solidroad

  Record differences between cohorts in the definition sheet, as your article advises.

• Services load on a small team

  Cap pilots per month and template the build.

• #16 Give every customer a time-to-proficiency report, built on your own milestone method

• Your websiteResources: 26 articles in the sitemap, roughly one a week since August 2026 (latest "Measure time to proficiency", November 3, 2026). The hub has no newsletter signup and no calls to action. The time-to-proficiency article recommends a "proficiency definition sheet" but ends without a CTA; the licensing article tells buyers to "Get the billing unit in writing" without stating Solidroad's own model; the pilot article recommends a written decision record.Source
• Competitor researchRivals' own homepages: Second Nature says customers "reduce ramp time by 34%", cites GoHealth cutting onboarding from 9 weeks to 5, is "Trusted by 2,000+ teams worldwide" and offers free role plays behind "Try Now" links; Zenarate, "The frontline performance platform for humans and AI", claims "200+ enterprise CX teams", TruGreen onboarding time cut by 50% and Sallie Mae attrition down 32%.See the research Source
• HiringBusiness Development Representatives in Dublin (posted October 13, 2026) and San Francisco (August 20, 2026) will "Book qualified meetings with CX leaders — think Heads of Support, VP of Ops, Directors of Enablement" by email, LinkedIn and cold calls, tracked in HubSpot, and "Work closely with the founders to refine our best-fit customer profile and sales process." The open Account Executive role sells "across SMB and Midmarket" and aims to "learn what it takes to go from $1M to $10M ARR".Source

Pick one sales motion where Solidroad's edge is real (practising the call and the CRM steps together, such as inbound sales or account management at software companies whose support teams already use Solidroad), land three design partners, measure ramp and conversion, and publish three stories and a sales use-case page. Until then, keep the homepage proof support-led.

Expanding inside existing customers from support to sales is the cheapest new market, and System simulations of the CRM are hard for sales-only rivals to copy.

• Splits a small team's focus

  Limit to one sales motion and existing customers until results are in.

• #1 Put the results back on your case studies: Podium's halved ramp time is in your funding posts, not on Podium's story

• Your websiteHomepage: H1 "Help your team reach proficiency faster"; "Training simulations for sales and service teams. Practice customer conversations and software workflows together, before the real job." The only call to action is "Get a demo" (four times), and the one customer quote, from Crypto.com, has no figures. The previous headline (late 2025) was "Train and QA your human and AI agents".Source
• Your websiteCase studies: of the eight stories, only Ryanair's gives a number; the Crypto.com, Podium, ActiveCampaign, Tech Mahindra, Finom, Amenitiz and Crescendo stories report no metrics. Two carry dates that don't match: ActiveCampaign (published 2025-02-23) mentions an "October 2026" review, and Finom (2025-08-07) mentions a "July 2026" discussion.Source
• Your websiteBPO page: "Win more client programs. Get agents production-ready faster." Logos of Concentrix, Tech Mahindra, Boldr and Inizio, and two Crescendo stories, but no outcome numbers. Covers CX support, manager coaching, cold calling, retail sales and discovery calls; US or EU data residency, SSO and SCIM; "Silver winner, Best Innovation in CX, US Customer Experience Awards 2026".Source
• Competitor researchSecond Nature's homepage: "AI Role Plays and Coaching that Turn Training into Go-To-Market Execution"; "46% more deals closed on average"; Oracle NetSuite "32% increase in sales opportunities".See the research Source

Rank the helpdesk, CRM and LMS platforms by how many current customers use them, check which listings Solidroad already has, and build or harden the integration for the top two that are missing (System simulation import plus Assignment sync). Publish listings with a customer quote and a link to a ready-made starter simulation for that tool.

Marketplaces bring buyers who are already in a buying mood for their stack, and a listing makes the "practise in your own tools" claim easy to believe.

• Marketplace review delays

  Start the review process early and list the simplest integration first.

• #3 Rebuild the integrations page around training: swap the AI support-agent section for LMS sync and the support tools your System simulations copy

• Your websiteIntegrations page ("Connect your support stack to Solidroad"): a CRM and support section that names no tools, an "AI Support Agent Integrations" section listing three AI support-agent products, and Knowledge Management (Guru, Notion). No LMS is listed, and every button reads "Explore the Demo".Source
• Your websiteComparison pages (/vs/zenarate, /vs/second-nature, /vs/symtrain, updated October 13, 2026): feature tables claiming System simulations of your own software, 90+ languages (against 79 for Zenarate and more than 25 for Second Nature) and "Syncs Assignments with your LMS". They are the only pages found offering "Or start a trial workspace", linking to app sign-up.Source
• HiringProduct hiring: a Founding Product Designer to "Own the visual evolution of our website, marketing assets, pitch decks, and product UI", plus Senior and Staff Product Engineers in Dublin and Senior and Staff Software Engineers in San Francisco; nine open roles in all (Product 5, GTM 3, Operations 1), all on-site.Source

Run a monthly founder post and short video series on focus in CX training: what Solidroad stopped and why, what changed in the product since, and what support leaders can stop doing (manager-run role-plays, one-to-one coaching for everyone) to give trainers time back. End each with one practical article or template. BDRs share each post in their outreach.

A founder's honest decision earns attention that product posts don't, and it ties the company's own focus to the buyer's need to free up trainer time.

• Reopens questions from former QA customers

  Finish the AutoQA migration offer (idea 10) first.

• #10 Move every former AutoQA account onto training, with their QA findings as the first Simulations

• Your website"Does Solidroad still do QA?" page: "No. Solidroad retired AutoQA, its QA product, in September 2026." "We no longer sell QA, automated scoring of live customer conversations, or conversation analytics." Reasons given: training was growing while QA was not, and QA took about 90% of the team's effort. Former AutoQA users are invited to email support or their account team.Source
• HiringBusiness Development Representatives in Dublin (posted October 13, 2026) and San Francisco (August 20, 2026) will "Book qualified meetings with CX leaders — think Heads of Support, VP of Ops, Directors of Enablement" by email, LinkedIn and cold calls, tracked in HubSpot, and "Work closely with the founders to refine our best-fit customer profile and sales process." The open Account Executive role sells "across SMB and Midmarket" and aims to "learn what it takes to go from $1M to $10M ARR".Source