SPAN growth playbook

Replace the calculator with one built on savings that still apply: the cost of the service upgrade SPAN avoids ($3,000 to $20,000 by your own EIA figure), longer battery backup, the local utility rebates (by ZIP) you already list, and bill savings from the new breaker-level cost view. Remove the federal-credit lines and the Inflation Reduction Act wording from the page and its description, date the rebate list, and give installers the same tool as a co-branded ROI one-pager.

An accurate estimate protects trust with homeowners and installers, and the service-upgrade story is stronger than any tax credit because it does not expire.

[ ] Remove 25C, 25D and EV credit lines
[ ] Remove "Inflation Reduction Act" from page and meta description
[ ] Rename the menu link ("Estimate your savings")
[ ] Add service-upgrade avoided ($3,000-$20,000)
[ ] Add utility rebates by ZIP with review dates
[ ] Add backup hours with a battery
[ ] Installer ROI one-pager from the same inputs

• Lower headline savings without the credits

  Lead with the service-upgrade cost avoided, which is larger for most homes.

• Rebates change often

  Review the utility list monthly and show the date.

• Your websiteThe Electrification savings calculator page (linked in the menu as "Identify rebates and tax credits available for your project") has the meta description "Get your personalized savings estimate today from the Inflation Reduction Act which provides tax incentives for homeowners to install SPAN". The calculator script it loads (checked October 23, 2026) still lists the "25C Tax Credit" ("30% tax credit of maximum $600 per year" for the panel, "up to $2,000 per year" for heat pumps), the "25D Tax Credit" ("Uncapped 30% of equipment and installation costs" for solar and batteries) and used-EV credits ("30% of the cost up to $4,000"). Below it, local rebates from five utilities in California, Hawai'i, New York and Washington, one of which still cites "the Investment Tax Credit 25C".Source
• IRSIRS summary of the One Big Beautiful Bill: the 25C Energy Efficient Home Improvement Credit is "Not allowed for any property placed in service after Dec. 31, 2025"; the 25D Residential Clean Energy Credit is "Not allowed for any expenditures made after Dec. 31, 2025"; the 25E and 30D clean vehicle credits are "Not allowed for any vehicle acquired after Sept. 30, 2025".Source
• Your websiteSolar and storage installer page: "$13,000 Avg. cost of a single home battery", "$3-20,000 Avg. cost of a service upgrade (EIA)", "30% Drop in close rates with a MPU required (EnergySage)", "40% more battery life", and PowerUp, which avoids service upgrades.Source
• HiringSenior Channel Marketing Manager (San Francisco, posted October 21, 2026): owns go-to-market "through distribution partners and installer networks" (distribution, new home construction, solar and storage, HVAC and electrical contractors); will "Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained", "Activate the SPAN Expand program for stocking distributors", run partner marketing "with Eaton, ChargePoint and others", build "sales-enablement toolkits: slide decks, ROI calculators, specification sheets", produce "case studies ... video testimonials", build "partner microsites, and distribution catalog integrations", and "Manage and improve full funnel conversion of the demand generation and lead pass programs".Source
• Your blogRecent posts: SPAN "publicized important partnerships with industry leaders like PG&E and Landis+Gyr" and Eaton's "$75 million investment" and plan to "feature SPAN Energy Intelligence technology at scale in its new smart panel offer" (March 9, 2026); the Utilize coalition with Carrier, Google, Tesla and others (March 10, 2026); XFRA, a distributed data center with NVIDIA (April 13, 2026); a new SPAN Home app with "breaker-level energy cost analysis" for SPAN and Eaton Smart Panels (August 25, 2026); a Metus heat pump integration (October 15, 2026). Posts show "Estimated read time: X min".Source

Redirect /referral to the installer match page now. Then design a homeowner referral built into the SPAN Home app: a share link, a reward on install and credit for the installer who did the job.

Homeowners who love the app are the most credible sellers, and the old pilot shows there was interest.

• Low-quality referrals

  Reward only completed installs.

• Your websiteThe /referral page, still in the sitemap: "Referrals are being accepted until August 30th, 2023", a "Pilot stage" program with a swag pack, a Panel price of "$4500 + taxes, shipping, and installation", and a battery list (including LG Chem RESU and SolarEdge Energy Bank) that differs from the current compatibility list on Get Started (Tesla Powerwall, Enphase IQ, SolarEdge Home Hub, FranklinWH).Source
• Your websiteGet Started: homeowners either submit the "installer match form" or ask their own electrician to complete SPAN authorization "which takes approximately 45 minutes"; the 103-URL sitemap has no installer locator, and "SPAN must be installed by a SPAN-authorized installer and licensed electrician".Source
• Your blogRecent posts: SPAN "publicized important partnerships with industry leaders like PG&E and Landis+Gyr" and Eaton's "$75 million investment" and plan to "feature SPAN Energy Intelligence technology at scale in its new smart panel offer" (March 9, 2026); the Utilize coalition with Carrier, Google, Tesla and others (March 10, 2026); XFRA, a distributed data center with NVIDIA (April 13, 2026); a new SPAN Home app with "breaker-level energy cost analysis" for SPAN and Eaton Smart Panels (August 25, 2026); a Metus heat pump integration (October 15, 2026). Posts show "Estimated read time: X min".Source
• HiringSenior Software Product Manager, Homeowner (posted October 19, 2026): owns the SPAN Home app; "Transforming the user's perception of electricity will be at the heart of your role", turning it into "personalized insights, automations, and actions" on energy "sources, uses, and costs", with "a metrics-driven approach ... using engagement analytics".Source

Add a co-branded flyer and yard sign template, the ROI one-pager (idea 1), short videos per use case (battery, EV, heat pump, renovation), email and ad templates, and Spanish versions of each, sorted by installer type.

Installers sell more of what is easy to sell; ready-made materials turn authorization into installs.

• Outdated claims

  Review every asset quarterly.

• #1 Rebuild the savings calculator: the federal credits it promises ended, but the service-upgrade savings did not

• Your websiteSales & Marketing resources page for partners: logos, short Panel and Drive descriptions and benefits, images, videos, and three social posts ending "Give us a call today"; no case studies, ROI one-pagers, co-branded flyers or Spanish versions.Source
• HiringSenior Channel Marketing Manager (San Francisco, posted October 21, 2026): owns go-to-market "through distribution partners and installer networks" (distribution, new home construction, solar and storage, HVAC and electrical contractors); will "Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained", "Activate the SPAN Expand program for stocking distributors", run partner marketing "with Eaton, ChargePoint and others", build "sales-enablement toolkits: slide decks, ROI calculators, specification sheets", produce "case studies ... video testimonials", build "partner microsites, and distribution catalog integrations", and "Manage and improve full funnel conversion of the demand generation and lead pass programs".Source
• Your websiteInstallers page: "Get matched with free, qualified homeowner leads in your area", "co-marketing funds and sales support", SPAN badges, authorization "in just 30 minutes" in the Tech Portal, support "in English and Spanish, Mon-Fri 5am-6pm PST"; the only installer proof is EPX Energy, TX ("Our revenue tripled when we started offering SPAN on every project").Source

Add the product pages to the sitemap, point /rebates to the calculator, fill or remove the read-time field, and check the rest of the sitemap for redirects.

Search engines find the model pages, and the blog looks finished.

• None significant

  Test in staging first.

• Your websiteSitemap (103 URLs, checked October 23, 2026): the five panel model pages linked from the menu (/products/mlo-48 and others) are missing, while /rebates is listed but redirects to the homepage.Source
• Your blogRecent posts: SPAN "publicized important partnerships with industry leaders like PG&E and Landis+Gyr" and Eaton's "$75 million investment" and plan to "feature SPAN Energy Intelligence technology at scale in its new smart panel offer" (March 9, 2026); the Utilize coalition with Carrier, Google, Tesla and others (March 10, 2026); XFRA, a distributed data center with NVIDIA (April 13, 2026); a new SPAN Home app with "breaker-level energy cost analysis" for SPAN and Eaton Smart Panels (August 25, 2026); a Metus heat pump integration (October 15, 2026). Posts show "Estimated read time: X min".Source
• Google PageSpeedReal visitors pass Core Web Vitals on the homepage (Chrome UX Report, 75th percentile: LCP 2.1 s, INP 112 ms, CLS 0). In the mobile lab the page scores 36 (desktop 56) and downloads 15.1 MB, so speed is not the urgent problem.Source

Send each newly authorized installer a 30-day sequence: a call in week one, a first-job checklist, a homeowner lead in their area when available, and a Territory Sales Manager visit for the first install. Track authorized-to-first-install in Salesforce.

The first job is when an installer becomes a seller; speeding it up lifts installs per member, a goal in the channel post.

• Lead quality complaints

  Send first leads only in their service area.

• HiringTerritory Sales Managers open for the Mountain (posted September 14, 2026), South Central, Pacific Northwest, Southern California and Northeast regions: "Manage inbound interest from prospective installer & distribution partners", "Lead onboarding and activation calls for newly authorized partners", spend "~8-15 days/month" in market at "field events, trade shows, trainings", track "funnel conversion, and activation status" in Salesforce and "Manage inventory turns". A Salesforce Developer (Sales Operations) is also open.Source
• Your websiteInstallers page: "Get matched with free, qualified homeowner leads in your area", "co-marketing funds and sales support", SPAN badges, authorization "in just 30 minutes" in the Tech Portal, support "in English and Spanish, Mon-Fri 5am-6pm PST"; the only installer proof is EPX Energy, TX ("Our revenue tripled when we started offering SPAN on every project").Source
• HiringSenior Channel Marketing Manager (San Francisco, posted October 21, 2026): owns go-to-market "through distribution partners and installer networks" (distribution, new home construction, solar and storage, HVAC and electrical contractors); will "Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained", "Activate the SPAN Expand program for stocking distributors", run partner marketing "with Eaton, ChargePoint and others", build "sales-enablement toolkits: slide decks, ROI calculators, specification sheets", produce "case studies ... video testimonials", build "partner microsites, and distribution catalog integrations", and "Manage and improve full funnel conversion of the demand generation and lead pass programs".Source

Publish a ZIP-based locator of Premier and active authorized installers (opt-in), with badges, services (solar, battery, EV, HVAC) and a request button that still feeds the lead pass program.

Visible local installers build trust and reward the installers who are most active, which supports the badge program.

• Installers fear losing control of leads

  Keep the request routed by SPAN.

• Your websiteGet Started: homeowners either submit the "installer match form" or ask their own electrician to complete SPAN authorization "which takes approximately 45 minutes"; the 103-URL sitemap has no installer locator, and "SPAN must be installed by a SPAN-authorized installer and licensed electrician".Source
• Your websiteInstallers page: "Get matched with free, qualified homeowner leads in your area", "co-marketing funds and sales support", SPAN badges, authorization "in just 30 minutes" in the Tech Portal, support "in English and Spanish, Mon-Fri 5am-6pm PST"; the only installer proof is EPX Energy, TX ("Our revenue tripled when we started offering SPAN on every project").Source
• HiringSenior Channel Marketing Manager (San Francisco, posted October 21, 2026): owns go-to-market "through distribution partners and installer networks" (distribution, new home construction, solar and storage, HVAC and electrical contractors); will "Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained", "Activate the SPAN Expand program for stocking distributors", run partner marketing "with Eaton, ChargePoint and others", build "sales-enablement toolkits: slide decks, ROI calculators, specification sheets", produce "case studies ... video testimonials", build "partner microsites, and distribution catalog integrations", and "Manage and improve full funnel conversion of the demand generation and lead pass programs".Source

Track every passed lead in Salesforce: time to first contact, site visit, quote, install. Give installers a simple status update in the Tech Portal, rank them by response and close rate, and route new leads accordingly.

Faster contact lifts close rates, and installers who see that responsiveness earns leads respond faster.

• Installers skip updates

  Make status one tap and tie it to lead eligibility.

• Your websiteInstallers page: "Get matched with free, qualified homeowner leads in your area", "co-marketing funds and sales support", SPAN badges, authorization "in just 30 minutes" in the Tech Portal, support "in English and Spanish, Mon-Fri 5am-6pm PST"; the only installer proof is EPX Energy, TX ("Our revenue tripled when we started offering SPAN on every project").Source
• HiringSenior Channel Marketing Manager (San Francisco, posted October 21, 2026): owns go-to-market "through distribution partners and installer networks" (distribution, new home construction, solar and storage, HVAC and electrical contractors); will "Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained", "Activate the SPAN Expand program for stocking distributors", run partner marketing "with Eaton, ChargePoint and others", build "sales-enablement toolkits: slide decks, ROI calculators, specification sheets", produce "case studies ... video testimonials", build "partner microsites, and distribution catalog integrations", and "Manage and improve full funnel conversion of the demand generation and lead pass programs".Source
• HiringTerritory Sales Managers open for the Mountain (posted September 14, 2026), South Central, Pacific Northwest, Southern California and Northeast regions: "Manage inbound interest from prospective installer & distribution partners", "Lead onboarding and activation calls for newly authorized partners", spend "~8-15 days/month" in market at "field events, trade shows, trainings", track "funnel conversion, and activation status" in Salesforce and "Manage inventory turns". A Salesforce Developer (Sales Operations) is also open.Source
• HiringService Engineer (posted October 19, 2026): the Tier 3 escalation point for support, who also manages "field service dispatches by coordinating with installers and homeowners" for "technically-minded installers and our non-technical homeowner customers".Source

Write six case studies, one per channel (solar and storage, HVAC, electrician, builder, distributor, a large national partner), with close rate, average job value and time saved before and after SPAN. Add video testimonials.

Peer numbers convince installers, and the content serves sales, partner QBRs and the resources page.

• Partners will not share numbers

  Use ranges or anonymised figures.

• Your websiteInstallers page: "Get matched with free, qualified homeowner leads in your area", "co-marketing funds and sales support", SPAN badges, authorization "in just 30 minutes" in the Tech Portal, support "in English and Spanish, Mon-Fri 5am-6pm PST"; the only installer proof is EPX Energy, TX ("Our revenue tripled when we started offering SPAN on every project").Source
• Your websiteSolar and storage installer page: "$13,000 Avg. cost of a single home battery", "$3-20,000 Avg. cost of a service upgrade (EIA)", "30% Drop in close rates with a MPU required (EnergySage)", "40% more battery life", and PowerUp, which avoids service upgrades.Source
• HiringSenior Channel Marketing Manager (San Francisco, posted October 21, 2026): owns go-to-market "through distribution partners and installer networks" (distribution, new home construction, solar and storage, HVAC and electrical contractors); will "Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained", "Activate the SPAN Expand program for stocking distributors", run partner marketing "with Eaton, ChargePoint and others", build "sales-enablement toolkits: slide decks, ROI calculators, specification sheets", produce "case studies ... video testimonials", build "partner microsites, and distribution catalog integrations", and "Manage and improve full funnel conversion of the demand generation and lead pass programs".Source
• HiringStrategic Account Director (posted October 5, 2026): drives "revenue contribution from SPAN's largest solar and storage partners", including "training & sales enablement, marketing & events", leads "regular business reviews (QBRs/EBRs)", and will "Define and execute joint programs, promotions, and offerings".Source

Publish an events page by region with trainings, distributor counter days and webinars, with sign-up and reminder emails. Promote it to electricians through distributors.

Events the reps already run reach more installers when they are visible and bookable.

• Low turnout

  Co-host with distributors.

• HiringTerritory Sales Managers open for the Mountain (posted September 14, 2026), South Central, Pacific Northwest, Southern California and Northeast regions: "Manage inbound interest from prospective installer & distribution partners", "Lead onboarding and activation calls for newly authorized partners", spend "~8-15 days/month" in market at "field events, trade shows, trainings", track "funnel conversion, and activation status" in Salesforce and "Manage inventory turns". A Salesforce Developer (Sales Operations) is also open.Source
• Your websiteInstallers page: "Get matched with free, qualified homeowner leads in your area", "co-marketing funds and sales support", SPAN badges, authorization "in just 30 minutes" in the Tech Portal, support "in English and Spanish, Mon-Fri 5am-6pm PST"; the only installer proof is EPX Energy, TX ("Our revenue tripled when we started offering SPAN on every project").Source
• HiringSenior Channel Marketing Manager (San Francisco, posted October 21, 2026): owns go-to-market "through distribution partners and installer networks" (distribution, new home construction, solar and storage, HVAC and electrical contractors); will "Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained", "Activate the SPAN Expand program for stocking distributors", run partner marketing "with Eaton, ChargePoint and others", build "sales-enablement toolkits: slide decks, ROI calculators, specification sheets", produce "case studies ... video testimonials", build "partner microsites, and distribution catalog integrations", and "Manage and improve full funnel conversion of the demand generation and lead pass programs".Source

Give each Expand distributor complete product data for their catalog, a counter display, a "which panel" selector card, quarterly promotions and a co-op budget tied to sell-through.

Better catalog presence and counter tools lift sell-through, which keeps distributors stocking.

• Distributor data formats differ

  Start with the largest partner.

• HiringSenior Channel Marketing Manager (San Francisco, posted October 21, 2026): owns go-to-market "through distribution partners and installer networks" (distribution, new home construction, solar and storage, HVAC and electrical contractors); will "Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained", "Activate the SPAN Expand program for stocking distributors", run partner marketing "with Eaton, ChargePoint and others", build "sales-enablement toolkits: slide decks, ROI calculators, specification sheets", produce "case studies ... video testimonials", build "partner microsites, and distribution catalog integrations", and "Manage and improve full funnel conversion of the demand generation and lead pass programs".Source
• HiringTerritory Sales Managers open for the Mountain (posted September 14, 2026), South Central, Pacific Northwest, Southern California and Northeast regions: "Manage inbound interest from prospective installer & distribution partners", "Lead onboarding and activation calls for newly authorized partners", spend "~8-15 days/month" in market at "field events, trade shows, trainings", track "funnel conversion, and activation status" in Salesforce and "Manage inventory turns". A Salesforce Developer (Sales Operations) is also open.Source
• Your websiteHomepage: "SPAN reinvented the 100-year-old electrical panel"; "28 million People experienced power outages in 2023"; Wired Recommends 8/10, "Almost essential if you have a backup battery"; the panel family MLO 48, MLO 24, MAIN 40, MAIN 32 and MAIN 16, plus SPAN Drive, SPAN Edge and XFRA; dedicated pages for builders, HVAC, electricians, utilities and solar and storage installers.Source

Agree co-marketing with Eaton: a "works with SPAN Home" message at Eaton's channel, a landing page for Eaton panel owners, and upsell paths in the app to SPAN Drive and Edge. Track app activations from Eaton panels.

The partnership widens reach far beyond SPAN's own installer network, and the app keeps SPAN visible in those homes.

• Brand confusion

  Agree naming rules with Eaton.

• Your blogRecent posts: SPAN "publicized important partnerships with industry leaders like PG&E and Landis+Gyr" and Eaton's "$75 million investment" and plan to "feature SPAN Energy Intelligence technology at scale in its new smart panel offer" (March 9, 2026); the Utilize coalition with Carrier, Google, Tesla and others (March 10, 2026); XFRA, a distributed data center with NVIDIA (April 13, 2026); a new SPAN Home app with "breaker-level energy cost analysis" for SPAN and Eaton Smart Panels (August 25, 2026); a Metus heat pump integration (October 15, 2026). Posts show "Estimated read time: X min".Source
• HiringSenior Channel Marketing Manager (San Francisco, posted October 21, 2026): owns go-to-market "through distribution partners and installer networks" (distribution, new home construction, solar and storage, HVAC and electrical contractors); will "Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained", "Activate the SPAN Expand program for stocking distributors", run partner marketing "with Eaton, ChargePoint and others", build "sales-enablement toolkits: slide decks, ROI calculators, specification sheets", produce "case studies ... video testimonials", build "partner microsites, and distribution catalog integrations", and "Manage and improve full funnel conversion of the demand generation and lead pass programs".Source
• HiringSenior Software Product Manager, Homeowner (posted October 19, 2026): owns the SPAN Home app; "Transforming the user's perception of electricity will be at the heart of your role", turning it into "personalized insights, automations, and actions" on energy "sources, uses, and costs", with "a metrics-driven approach ... using engagement analytics".Source

Send a monthly email and push: cost by circuit, biggest change, one tip, and a next upgrade suggestion (Drive, heat pump) with a link to their installer.

Regular, personal value keeps owners engaged and creates repeat jobs for installers.

• Users without rate plans

  Prompt to add their rate in the email.

• HiringSenior Software Product Manager, Homeowner (posted October 19, 2026): owns the SPAN Home app; "Transforming the user's perception of electricity will be at the heart of your role", turning it into "personalized insights, automations, and actions" on energy "sources, uses, and costs", with "a metrics-driven approach ... using engagement analytics".Source
• Your blogRecent posts: SPAN "publicized important partnerships with industry leaders like PG&E and Landis+Gyr" and Eaton's "$75 million investment" and plan to "feature SPAN Energy Intelligence technology at scale in its new smart panel offer" (March 9, 2026); the Utilize coalition with Carrier, Google, Tesla and others (March 10, 2026); XFRA, a distributed data center with NVIDIA (April 13, 2026); a new SPAN Home app with "breaker-level energy cost analysis" for SPAN and Eaton Smart Panels (August 25, 2026); a Metus heat pump integration (October 15, 2026). Posts show "Estimated read time: X min".Source
• Your websiteInstallers page: "Get matched with free, qualified homeowner leads in your area", "co-marketing funds and sales support", SPAN badges, authorization "in just 30 minutes" in the Tech Portal, support "in English and Spanish, Mon-Fri 5am-6pm PST"; the only installer proof is EPX Energy, TX ("Our revenue tripled when we started offering SPAN on every project").Source

Give builders a demo kit for model homes: a tablet running the simulated SPAN Home app, a short video, and a buyer card with savings. Track upgrade take rates by community.

Buyers choose upgrades in the sales centre; a demo makes SPAN visible at that moment.

• Builder staff ignore it

  Add a sales incentive.

• HiringSenior Channel Marketing Manager (San Francisco, posted October 21, 2026): owns go-to-market "through distribution partners and installer networks" (distribution, new home construction, solar and storage, HVAC and electrical contractors); will "Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained", "Activate the SPAN Expand program for stocking distributors", run partner marketing "with Eaton, ChargePoint and others", build "sales-enablement toolkits: slide decks, ROI calculators, specification sheets", produce "case studies ... video testimonials", build "partner microsites, and distribution catalog integrations", and "Manage and improve full funnel conversion of the demand generation and lead pass programs".Source
• Your websiteHomepage: "SPAN reinvented the 100-year-old electrical panel"; "28 million People experienced power outages in 2023"; Wired Recommends 8/10, "Almost essential if you have a backup battery"; the panel family MLO 48, MLO 24, MAIN 40, MAIN 32 and MAIN 16, plus SPAN Drive, SPAN Edge and XFRA; dedicated pages for builders, HVAC, electricians, utilities and solar and storage installers.Source
• Your websiteInstallers page: "Get matched with free, qualified homeowner leads in your area", "co-marketing funds and sales support", SPAN badges, authorization "in just 30 minutes" in the Tech Portal, support "in English and Spanish, Mon-Fri 5am-6pm PST"; the only installer proof is EPX Energy, TX ("Our revenue tripled when we started offering SPAN on every project").Source

Run a campaign for HVAC contractors: a heat pump job calculator, two contractor case studies, distributor counter events and paid social in HVAC trade audiences.

It gives HVAC contractors a reason to carry SPAN on every heat pump job.

• Seasonality

  Launch before heating season.

• Your websiteSolar and storage installer page: "$13,000 Avg. cost of a single home battery", "$3-20,000 Avg. cost of a service upgrade (EIA)", "30% Drop in close rates with a MPU required (EnergySage)", "40% more battery life", and PowerUp, which avoids service upgrades.Source
• Your blogRecent posts: SPAN "publicized important partnerships with industry leaders like PG&E and Landis+Gyr" and Eaton's "$75 million investment" and plan to "feature SPAN Energy Intelligence technology at scale in its new smart panel offer" (March 9, 2026); the Utilize coalition with Carrier, Google, Tesla and others (March 10, 2026); XFRA, a distributed data center with NVIDIA (April 13, 2026); a new SPAN Home app with "breaker-level energy cost analysis" for SPAN and Eaton Smart Panels (August 25, 2026); a Metus heat pump integration (October 15, 2026). Posts show "Estimated read time: X min".Source
• HiringSenior Channel Marketing Manager (San Francisco, posted October 21, 2026): owns go-to-market "through distribution partners and installer networks" (distribution, new home construction, solar and storage, HVAC and electrical contractors); will "Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained", "Activate the SPAN Expand program for stocking distributors", run partner marketing "with Eaton, ChargePoint and others", build "sales-enablement toolkits: slide decks, ROI calculators, specification sheets", produce "case studies ... video testimonials", build "partner microsites, and distribution catalog integrations", and "Manage and improve full funnel conversion of the demand generation and lead pass programs".Source

Target ten more utilities with service-upgrade avoidance programs, build a co-branded page for each with the rebate and local installers, and send installers in those areas a kit.

Rebates lower the homeowner price and utility endorsement shortens the sale.

• Slow utility cycles

  Work several in parallel.

• Your websiteThe Electrification savings calculator page (linked in the menu as "Identify rebates and tax credits available for your project") has the meta description "Get your personalized savings estimate today from the Inflation Reduction Act which provides tax incentives for homeowners to install SPAN". The calculator script it loads (checked October 23, 2026) still lists the "25C Tax Credit" ("30% tax credit of maximum $600 per year" for the panel, "up to $2,000 per year" for heat pumps), the "25D Tax Credit" ("Uncapped 30% of equipment and installation costs" for solar and batteries) and used-EV credits ("30% of the cost up to $4,000"). Below it, local rebates from five utilities in California, Hawai'i, New York and Washington, one of which still cites "the Investment Tax Credit 25C".Source
• Your blogRecent posts: SPAN "publicized important partnerships with industry leaders like PG&E and Landis+Gyr" and Eaton's "$75 million investment" and plan to "feature SPAN Energy Intelligence technology at scale in its new smart panel offer" (March 9, 2026); the Utilize coalition with Carrier, Google, Tesla and others (March 10, 2026); XFRA, a distributed data center with NVIDIA (April 13, 2026); a new SPAN Home app with "breaker-level energy cost analysis" for SPAN and Eaton Smart Panels (August 25, 2026); a Metus heat pump integration (October 15, 2026). Posts show "Estimated read time: X min".Source
• Your websiteHomepage: "SPAN reinvented the 100-year-old electrical panel"; "28 million People experienced power outages in 2023"; Wired Recommends 8/10, "Almost essential if you have a backup battery"; the panel family MLO 48, MLO 24, MAIN 40, MAIN 32 and MAIN 16, plus SPAN Drive, SPAN Edge and XFRA; dedicated pages for builders, HVAC, electricians, utilities and solar and storage installers.Source

Prepare ready-to-run ads and installer emails for regions after major outages, aimed at battery owners and homeowners considering backup, with the 40% claim and local installers.

Timing ads to real need lowers cost per lead and helps installers when calls surge.

• Looks opportunistic

  Lead with safety and preparation.

• Your websiteHomepage: "SPAN reinvented the 100-year-old electrical panel"; "28 million People experienced power outages in 2023"; Wired Recommends 8/10, "Almost essential if you have a backup battery"; the panel family MLO 48, MLO 24, MAIN 40, MAIN 32 and MAIN 16, plus SPAN Drive, SPAN Edge and XFRA; dedicated pages for builders, HVAC, electricians, utilities and solar and storage installers.Source
• Your websiteSolar and storage installer page: "$13,000 Avg. cost of a single home battery", "$3-20,000 Avg. cost of a service upgrade (EIA)", "30% Drop in close rates with a MPU required (EnergySage)", "40% more battery life", and PowerUp, which avoids service upgrades.Source
• Your websiteInstallers page: "Get matched with free, qualified homeowner leads in your area", "co-marketing funds and sales support", SPAN badges, authorization "in just 30 minutes" in the Tech Portal, support "in English and Spanish, Mon-Fri 5am-6pm PST"; the only installer proof is EPX Energy, TX ("Our revenue tripled when we started offering SPAN on every project").Source

Generate a co-branded page for each installer: SPAN products, their services, reviews, a locator link and a request form that feeds the lead pass program. Let installers edit and share it.

It makes every installer a better marketer of SPAN and adds local pages that homeowners find.

• Duplicate content

  Make each page local and unique.

• #6 A public installer locator, so homeowners can see who installs SPAN near them

• HiringSenior Channel Marketing Manager (San Francisco, posted October 21, 2026): owns go-to-market "through distribution partners and installer networks" (distribution, new home construction, solar and storage, HVAC and electrical contractors); will "Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained", "Activate the SPAN Expand program for stocking distributors", run partner marketing "with Eaton, ChargePoint and others", build "sales-enablement toolkits: slide decks, ROI calculators, specification sheets", produce "case studies ... video testimonials", build "partner microsites, and distribution catalog integrations", and "Manage and improve full funnel conversion of the demand generation and lead pass programs".Source
• Your websiteInstallers page: "Get matched with free, qualified homeowner leads in your area", "co-marketing funds and sales support", SPAN badges, authorization "in just 30 minutes" in the Tech Portal, support "in English and Spanish, Mon-Fri 5am-6pm PST"; the only installer proof is EPX Energy, TX ("Our revenue tripled when we started offering SPAN on every project").Source
• Your websiteGet Started: homeowners either submit the "installer match form" or ask their own electrician to complete SPAN authorization "which takes approximately 45 minutes"; the 103-URL sitemap has no installer locator, and "SPAN must be installed by a SPAN-authorized installer and licensed electrician".Source

Define three tiers on installs per quarter, response time and customer ratings; tie co-op funds, lead priority and early product access to each tier; show progress in the Tech Portal.

Transparent rewards raise installs per member, a stated goal of the channel role.

• Small installers feel left out

  Keep an entry tier with real benefits.

• #7 Measure the lead pass program end to end and route leads to installers who respond

• Your websiteInstallers page: "Get matched with free, qualified homeowner leads in your area", "co-marketing funds and sales support", SPAN badges, authorization "in just 30 minutes" in the Tech Portal, support "in English and Spanish, Mon-Fri 5am-6pm PST"; the only installer proof is EPX Energy, TX ("Our revenue tripled when we started offering SPAN on every project").Source
• HiringSenior Channel Marketing Manager (San Francisco, posted October 21, 2026): owns go-to-market "through distribution partners and installer networks" (distribution, new home construction, solar and storage, HVAC and electrical contractors); will "Own the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained", "Activate the SPAN Expand program for stocking distributors", run partner marketing "with Eaton, ChargePoint and others", build "sales-enablement toolkits: slide decks, ROI calculators, specification sheets", produce "case studies ... video testimonials", build "partner microsites, and distribution catalog integrations", and "Manage and improve full funnel conversion of the demand generation and lead pass programs".Source
• HiringStrategic Account Director (posted October 5, 2026): drives "revenue contribution from SPAN's largest solar and storage partners", including "training & sales enablement, marketing & events", leads "regular business reviews (QBRs/EBRs)", and will "Define and execute joint programs, promotions, and offerings".Source

Publish a yearly report: homes that added an EV, heat pump or battery without a service upgrade, estimated savings, and grid capacity freed. Share it with utilities, press and installers.

Original data supports the policy case, the calculator and sales, and is hard for rivals to copy.

• Estimates questioned

  Publish the method.

• Your websiteSolar and storage installer page: "$13,000 Avg. cost of a single home battery", "$3-20,000 Avg. cost of a service upgrade (EIA)", "30% Drop in close rates with a MPU required (EnergySage)", "40% more battery life", and PowerUp, which avoids service upgrades.Source
• Your blogRecent posts: SPAN "publicized important partnerships with industry leaders like PG&E and Landis+Gyr" and Eaton's "$75 million investment" and plan to "feature SPAN Energy Intelligence technology at scale in its new smart panel offer" (March 9, 2026); the Utilize coalition with Carrier, Google, Tesla and others (March 10, 2026); XFRA, a distributed data center with NVIDIA (April 13, 2026); a new SPAN Home app with "breaker-level energy cost analysis" for SPAN and Eaton Smart Panels (August 25, 2026); a Metus heat pump integration (October 15, 2026). Posts show "Estimated read time: X min".Source
• Your websiteThe Electrification savings calculator page (linked in the menu as "Identify rebates and tax credits available for your project") has the meta description "Get your personalized savings estimate today from the Inflation Reduction Act which provides tax incentives for homeowners to install SPAN". The calculator script it loads (checked October 23, 2026) still lists the "25C Tax Credit" ("30% tax credit of maximum $600 per year" for the panel, "up to $2,000 per year" for heat pumps), the "25D Tax Credit" ("Uncapped 30% of equipment and installation costs" for solar and batteries) and used-EV credits ("30% of the cost up to $4,000"). Below it, local rebates from five utilities in California, Hawai'i, New York and Washington, one of which still cites "the Investment Tax Credit 25C".Source

Translate the authorization course, the resources kit and the homeowner leave-behinds into Spanish, and run Spanish training webinars with distributors.

It opens SPAN to crews and firms who learn faster in Spanish, and helps them sell to Spanish-speaking homeowners.

• Technical accuracy

  Review by a bilingual engineer.

• Your websiteInstallers page: "Get matched with free, qualified homeowner leads in your area", "co-marketing funds and sales support", SPAN badges, authorization "in just 30 minutes" in the Tech Portal, support "in English and Spanish, Mon-Fri 5am-6pm PST"; the only installer proof is EPX Energy, TX ("Our revenue tripled when we started offering SPAN on every project").Source
• Your websiteSales & Marketing resources page for partners: logos, short Panel and Drive descriptions and benefits, images, videos, and three social posts ending "Give us a call today"; no case studies, ROI one-pagers, co-branded flyers or Spanish versions.Source
• HiringTerritory Sales Managers open for the Mountain (posted September 14, 2026), South Central, Pacific Northwest, Southern California and Northeast regions: "Manage inbound interest from prospective installer & distribution partners", "Lead onboarding and activation calls for newly authorized partners", spend "~8-15 days/month" in market at "field events, trade shows, trainings", track "funnel conversion, and activation status" in Salesforce and "Manage inventory turns". A Salesforce Developer (Sales Operations) is also open.Source

Offer trade schools and apprenticeship programs a free SPAN module, a demo panel for labs and early authorization for graduates, starting in two territories.

Graduates who learn on SPAN install it first, building the installer network for years.

• Slow academic cycles

  Start with apprenticeship programs.

• Your websiteInstallers page: "Get matched with free, qualified homeowner leads in your area", "co-marketing funds and sales support", SPAN badges, authorization "in just 30 minutes" in the Tech Portal, support "in English and Spanish, Mon-Fri 5am-6pm PST"; the only installer proof is EPX Energy, TX ("Our revenue tripled when we started offering SPAN on every project").Source
• HiringTerritory Sales Managers open for the Mountain (posted September 14, 2026), South Central, Pacific Northwest, Southern California and Northeast regions: "Manage inbound interest from prospective installer & distribution partners", "Lead onboarding and activation calls for newly authorized partners", spend "~8-15 days/month" in market at "field events, trade shows, trainings", track "funnel conversion, and activation status" in Salesforce and "Manage inventory turns". A Salesforce Developer (Sales Operations) is also open.Source
• Your websiteGet Started: homeowners either submit the "installer match form" or ask their own electrician to complete SPAN authorization "which takes approximately 45 minutes"; the 103-URL sitemap has no installer locator, and "SPAN must be installed by a SPAN-authorized installer and licensed electrician".Source