Future growth playbook

Replace the single offer with a two-path choice above the fold: "Train with a coach" (personal training) and "Improve your health markers" (health coaching, Core $129 or Premium $399), each with three bullets, price and the 30-day refund. Route the 1-minute quiz to recommend a path, carry the choice into checkout, and track signup and first-week activation by path.

Showing the right plan to the right visitor raises conversion and stops the two products competing invisibly; it also tells the team which demand is larger.

[ ] Card A: Train with a coach - $199/mo after intro offer - 30-day refund
[ ] Card B: Improve your health markers - from $129/mo - baseline DEXA included
[ ] Quiz question: "What matters most right now?"
[ ] Plan carried into checkout
[ ] Events: card_view, card_click, checkout_start, paid, day7_active
[ ] Guardrail: revenue per visitor

• Personal training sales fall

  Watch total revenue per visitor, not one plan.

• Health coaching capacity

  Check coach caseloads before shifting traffic.

• HiringFull-Stack Growth Engineer (remote, posted September 18, 2026): builds "the product and systems that help more of the right people discover Future, convert into members, and reach their first moments of value", including "landing experiences, checkout and plan selection flows, and the instrumentation that shows where people drop off"; simplifies signup and "first-session activation" to "clarify value on Day 1"; runs A/B and multivariate tests; keeps "high-traffic growth journeys fast, stable, and observable". Nice to have: "paid acquisition landing systems, attribution, SEO/organic surfaces, lifecycle messaging" and HIPAA familiarity.Source
• Your websiteHomepage: title "Future | Custom, 1-on-1 Personal Training", H1 "Personal training, reimagined", meta description about "custom workout plans for weight loss and strength training"; offer "$50 first month, then $199/month. Cancel within 30 days for a full refund."; proof "4.9/5 on the AppStore" and "98% say they're more consistent within 4 weeks". Health coaching appears only as a top banner, "NEW: health coaching— nutrition, sleep, and more", linking to /health-coach/transform, which redirects to /health-coach/progress. The /plans page shows "$99 for 3 months, then $199/month" and declares the homepage as its canonical.Source
• Your websiteHealth coaching pages: /health-coach/progress ("Health is human. Your care should be too."; "Plans start at $129/month"; "Trusted by 100,000+ members"; bloodwork and DEXA; "Build it separately $950+ to get started" vs "$129/mo"); /health-coach/glp1 (Beta, "Lose weight on GLP-1s. Not muscle.", "Get Early Access"; Core $129/month with weekly coach check-ins by text, monthly 30-minute review calls and a baseline DEXA scan; Premium $399 with daily check-ins and two DEXA scans); /health-coach/results (Beta, "Your results raised flags. Now what?", retest bloodwork after 90 days; "Does this replace my doctor? No. Your coach works alongside your medical team").Source
• Your websiteAll the health coaching pages share one title and description ("Future | Health is human. Your care should be too." / "Your coach and a team of experts build a plan around your body, your goals, and your life."). Sitemap (534 URLs, checked October 21, 2026): 269 workout pages, 166 coach pages, 88 blog posts and 3 health coaching pages; only one URL mentions GLP-1, bloodwork, DEXA, cholesterol or A1C, and the newest blog posts are dated March 24, 2026.Source

Compress and size images (about 2 s saved), defer non-essential scripts, load ad tags after the first view, and remove duplicate or unused tags. Set a performance budget for every landing page.

Paid traffic lands on phones; faster pages lift conversion on every campaign at once.

• Attribution gaps

  Check conversions before and after each removal.

• Google PageSpeedHomepage on mobile: performance 36/100; in the lab test the main content takes 15.5 s to appear, total blocking time is 1.0 s and the page downloads 13 MB across 155 requests, with 24 third-party services (Google Tag Manager alone 552 KB) including Meta, TikTok, Snapchat, Pinterest, Reddit, LinkedIn and Bing ad tags. Real Chrome visitors to the homepage fail Core Web Vitals (LCP 2.7 s, INP 269 ms); the site as a whole does better (LCP 2.2 s, INP 149 ms). Top fixes: image delivery (about 2.0 s) and unused JavaScript (about 1.1 s).Source
• HiringFull-Stack Growth Engineer (remote, posted September 18, 2026): builds "the product and systems that help more of the right people discover Future, convert into members, and reach their first moments of value", including "landing experiences, checkout and plan selection flows, and the instrumentation that shows where people drop off"; simplifies signup and "first-session activation" to "clarify value on Day 1"; runs A/B and multivariate tests; keeps "high-traffic growth journeys fast, stable, and observable". Nice to have: "paid acquisition landing systems, attribution, SEO/organic surfaces, lifecycle messaging" and HIPAA familiarity.Source

Write a title and description per page (for example "GLP-1 coaching to keep muscle while you lose weight | Future"), add structured FAQ data from the on-page questions, and make sure every health page is in the sitemap.

Specific titles match what people search and lift click-through on paid and organic results.

• Medical claims in snippets

  Review wording with Clinical.

• Your websiteAll the health coaching pages share one title and description ("Future | Health is human. Your care should be too." / "Your coach and a team of experts build a plan around your body, your goals, and your life."). Sitemap (534 URLs, checked October 21, 2026): 269 workout pages, 166 coach pages, 88 blog posts and 3 health coaching pages; only one URL mentions GLP-1, bloodwork, DEXA, cholesterol or A1C, and the newest blog posts are dated March 24, 2026.Source
• Your websiteHealth coaching pages: /health-coach/progress ("Health is human. Your care should be too."; "Plans start at $129/month"; "Trusted by 100,000+ members"; bloodwork and DEXA; "Build it separately $950+ to get started" vs "$129/mo"); /health-coach/glp1 (Beta, "Lose weight on GLP-1s. Not muscle.", "Get Early Access"; Core $129/month with weekly coach check-ins by text, monthly 30-minute review calls and a baseline DEXA scan; Premium $399 with daily check-ins and two DEXA scans); /health-coach/results (Beta, "Your results raised flags. Now what?", retest bloodwork after 90 days; "Does this replace my doctor? No. Your coach works alongside your medical team").Source

Decide which is running on purpose, split traffic evenly, and judge on paid members still active at month four, not first payment. Then retire the loser.

A cheaper first month can lift signups but lower retention; measuring at month four picks the offer that earns more.

• Long wait for results

  Use month-two retention as an early read.

• Your websiteHomepage: title "Future | Custom, 1-on-1 Personal Training", H1 "Personal training, reimagined", meta description about "custom workout plans for weight loss and strength training"; offer "$50 first month, then $199/month. Cancel within 30 days for a full refund."; proof "4.9/5 on the AppStore" and "98% say they're more consistent within 4 weeks". Health coaching appears only as a top banner, "NEW: health coaching— nutrition, sleep, and more", linking to /health-coach/transform, which redirects to /health-coach/progress. The /plans page shows "$99 for 3 months, then $199/month" and declares the homepage as its canonical.Source
• HiringFull-Stack Growth Engineer (remote, posted September 18, 2026): builds "the product and systems that help more of the right people discover Future, convert into members, and reach their first moments of value", including "landing experiences, checkout and plan selection flows, and the instrumentation that shows where people drop off"; simplifies signup and "first-session activation" to "clarify value on Day 1"; runs A/B and multivariate tests; keeps "high-traffic growth journeys fast, stable, and observable". Nice to have: "paid acquisition landing systems, attribution, SEO/organic surfaces, lifecycle messaging" and HIPAA familiarity.Source

Define three activation milestones (coach matched, first message reply, first workout within 72 hours), show them as a checklist in the app, nudge members who stall, and report activation by acquisition source.

Early wins predict retention, especially with a 30-day refund window.

• Too many messages

  Cap nudges at one a day.

• HiringFull-Stack Growth Engineer (remote, posted September 18, 2026): builds "the product and systems that help more of the right people discover Future, convert into members, and reach their first moments of value", including "landing experiences, checkout and plan selection flows, and the instrumentation that shows where people drop off"; simplifies signup and "first-session activation" to "clarify value on Day 1"; runs A/B and multivariate tests; keeps "high-traffic growth journeys fast, stable, and observable". Nice to have: "paid acquisition landing systems, attribution, SEO/organic surfaces, lifecycle messaging" and HIPAA familiarity.Source
• Your websiteHomepage: title "Future | Custom, 1-on-1 Personal Training", H1 "Personal training, reimagined", meta description about "custom workout plans for weight loss and strength training"; offer "$50 first month, then $199/month. Cancel within 30 days for a full refund."; proof "4.9/5 on the AppStore" and "98% say they're more consistent within 4 weeks". Health coaching appears only as a top banner, "NEW: health coaching— nutrition, sleep, and more", linking to /health-coach/transform, which redirects to /health-coach/progress. The /plans page shows "$99 for 3 months, then $199/month" and declares the homepage as its canonical.Source
• HiringCoaching hires: a Health Coach (posted October 16, 2026; 1099 contractor) for "a coaching-led health experience that brings together movement, nutrition, sleep and recovery, and leverages real clinical data to build precise, custom member protocols", owning "a caseload of members"; and a Health Coach Manager (posted August 31, 2026) to lead "Board Certified Health Coaches" and create "scalable training and quality programs" with Product, Clinical and Operations.Source

At day 21, have the coach run a short review call or message: progress so far, one adjustment, and the next milestone. Track refund requests by whether the check-in happened.

A personal review at the decision point reduces refunds and costs little coach time.

• Coach workload

  Use a message template for most members.

• Your websiteHomepage: title "Future | Custom, 1-on-1 Personal Training", H1 "Personal training, reimagined", meta description about "custom workout plans for weight loss and strength training"; offer "$50 first month, then $199/month. Cancel within 30 days for a full refund."; proof "4.9/5 on the AppStore" and "98% say they're more consistent within 4 weeks". Health coaching appears only as a top banner, "NEW: health coaching— nutrition, sleep, and more", linking to /health-coach/transform, which redirects to /health-coach/progress. The /plans page shows "$99 for 3 months, then $199/month" and declares the homepage as its canonical.Source
• Your websiteHealth coaching pages: /health-coach/progress ("Health is human. Your care should be too."; "Plans start at $129/month"; "Trusted by 100,000+ members"; bloodwork and DEXA; "Build it separately $950+ to get started" vs "$129/mo"); /health-coach/glp1 (Beta, "Lose weight on GLP-1s. Not muscle.", "Get Early Access"; Core $129/month with weekly coach check-ins by text, monthly 30-minute review calls and a baseline DEXA scan; Premium $399 with daily check-ins and two DEXA scans); /health-coach/results (Beta, "Your results raised flags. Now what?", retest bloodwork after 90 days; "Does this replace my doctor? No. Your coach works alongside your medical team").Source
• HiringCoaching hires: a Health Coach (posted October 16, 2026; 1099 contractor) for "a coaching-led health experience that brings together movement, nutrition, sleep and recovery, and leverages real clinical data to build precise, custom member protocols", owning "a caseload of members"; and a Health Coach Manager (posted August 31, 2026) to lead "Board Certified Health Coaches" and create "scalable training and quality programs" with Product, Clinical and Operations.Source

Publish 20 guides reviewed by Clinical (training on GLP-1s, protein needs, reading a DEXA, what to ask after bloodwork), each linking to the matching coaching page, and post one a week.

People search these questions before they buy, and the guides feed AI answers and paid landing pages.

• Health claims

  Clinical review and sources on every guide.

• Your websiteAll the health coaching pages share one title and description ("Future | Health is human. Your care should be too." / "Your coach and a team of experts build a plan around your body, your goals, and your life."). Sitemap (534 URLs, checked October 21, 2026): 269 workout pages, 166 coach pages, 88 blog posts and 3 health coaching pages; only one URL mentions GLP-1, bloodwork, DEXA, cholesterol or A1C, and the newest blog posts are dated March 24, 2026.Source
• Your websiteHealth coaching pages: /health-coach/progress ("Health is human. Your care should be too."; "Plans start at $129/month"; "Trusted by 100,000+ members"; bloodwork and DEXA; "Build it separately $950+ to get started" vs "$129/mo"); /health-coach/glp1 (Beta, "Lose weight on GLP-1s. Not muscle.", "Get Early Access"; Core $129/month with weekly coach check-ins by text, monthly 30-minute review calls and a baseline DEXA scan; Premium $399 with daily check-ins and two DEXA scans); /health-coach/results (Beta, "Your results raised flags. Now what?", retest bloodwork after 90 days; "Does this replace my doctor? No. Your coach works alongside your medical team").Source
• HiringCoaching hires: a Health Coach (posted October 16, 2026; 1099 contractor) for "a coaching-led health experience that brings together movement, nutrition, sleep and recovery, and leverages real clinical data to build precise, custom member protocols", owning "a caseload of members"; and a Health Coach Manager (posted August 31, 2026) to lead "Board Certified Health Coaches" and create "scalable training and quality programs" with Product, Clinical and Operations.Source

Build a simple clinician page and referral link, with a patient summary the member can share with their doctor at 90 days. Pilot with a few prescribing clinics and telehealth providers.

Referrals from a trusted clinician convert well and fit the health positioning.

• Regulatory rules on referrals

  Get legal review before any payments or incentives.

• Your websiteHealth coaching pages: /health-coach/progress ("Health is human. Your care should be too."; "Plans start at $129/month"; "Trusted by 100,000+ members"; bloodwork and DEXA; "Build it separately $950+ to get started" vs "$129/mo"); /health-coach/glp1 (Beta, "Lose weight on GLP-1s. Not muscle.", "Get Early Access"; Core $129/month with weekly coach check-ins by text, monthly 30-minute review calls and a baseline DEXA scan; Premium $399 with daily check-ins and two DEXA scans); /health-coach/results (Beta, "Your results raised flags. Now what?", retest bloodwork after 90 days; "Does this replace my doctor? No. Your coach works alongside your medical team").Source
• HiringStaff Product Manager (remote; first posted April 8, 2026, updated October 8): owns "the core marketplace experience", rebuilt "from the ground up" with the CPTO, across "the consumer journey (discovery → trust → booking → retention) and the practitioner journey (onboarding → activation → growth → advocacy)", matching logic, trust and safety and "growth loops", in "the wellness and longevity market".Source
• HiringCoaching hires: a Health Coach (posted October 16, 2026; 1099 contractor) for "a coaching-led health experience that brings together movement, nutrition, sleep and recovery, and leverages real clinical data to build precise, custom member protocols", owning "a caseload of members"; and a Health Coach Manager (posted August 31, 2026) to lead "Board Certified Health Coaches" and create "scalable training and quality programs" with Product, Clinical and Operations.Source

Add structured specialties to each profile, build goal pages that list matching coaches, and link them from guides and ads.

Choosing a person is the moment of trust; goal pages make it easy and rank for long-tail searches.

• Coach churn

  Show coaches by availability.

• Your websiteAll the health coaching pages share one title and description ("Future | Health is human. Your care should be too." / "Your coach and a team of experts build a plan around your body, your goals, and your life."). Sitemap (534 URLs, checked October 21, 2026): 269 workout pages, 166 coach pages, 88 blog posts and 3 health coaching pages; only one URL mentions GLP-1, bloodwork, DEXA, cholesterol or A1C, and the newest blog posts are dated March 24, 2026.Source
• HiringStaff Product Manager (remote; first posted April 8, 2026, updated October 8): owns "the core marketplace experience", rebuilt "from the ground up" with the CPTO, across "the consumer journey (discovery → trust → booking → retention) and the practitioner journey (onboarding → activation → growth → advocacy)", matching logic, trust and safety and "growth loops", in "the wellness and longevity market".Source
• Your websiteAbout: "nearly a decade and more than 8 million coaching sessions"; 8.2M+ sessions completed, 58M messages between coaches and members, 1,774 collective years of coaching experience; leadership includes the CEO and a CPTO; the board is co-chaired by Tom Brady. Channels in the footer: Instagram, TikTok and X; a help center at faq.future.co; an Impact affiliate program.Source

Draft check-in messages and plan changes from the member's data for the coach to edit and send; score drafts with the rubric; measure coach time saved and member reply rates.

Coaches handle more members without losing the human touch, which lowers cost per member.

• Generic messages

  Coach edits required before sending.

• HiringApplied AI Engineer (remote, posted October 20, 2026): "Build and ship AI agents that serve real users" with tool-calling LLM systems; design "evaluation harnesses and quality scoring" in Langfuse with "rubrics to measure safety, effectiveness, and personalization"; write agent tools including "exercise search".Source
• HiringCoaching hires: a Health Coach (posted October 16, 2026; 1099 contractor) for "a coaching-led health experience that brings together movement, nutrition, sleep and recovery, and leverages real clinical data to build precise, custom member protocols", owning "a caseload of members"; and a Health Coach Manager (posted August 31, 2026) to lead "Board Certified Health Coaches" and create "scalable training and quality programs" with Product, Clinical and Operations.Source
• Your websiteAbout: "nearly a decade and more than 8 million coaching sessions"; 8.2M+ sessions completed, 58M messages between coaches and members, 1,774 collective years of coaching experience; leadership includes the CEO and a CPTO; the board is co-chaired by Tom Brady. Channels in the footer: Instagram, TikTok and X; a help center at faq.future.co; an Impact affiliate program.Source

Score each coach monthly on response time, check-in completion, member activation and 90-day retention; coach the bottom quarter with call reviews and share what top coaches do.

Coach quality is the product; measuring it lets the team grow without diluting it.

• Coaches game the score

  Weight retention most.

• HiringCoaching hires: a Health Coach (posted October 16, 2026; 1099 contractor) for "a coaching-led health experience that brings together movement, nutrition, sleep and recovery, and leverages real clinical data to build precise, custom member protocols", owning "a caseload of members"; and a Health Coach Manager (posted August 31, 2026) to lead "Board Certified Health Coaches" and create "scalable training and quality programs" with Product, Clinical and Operations.Source
• Your websiteAbout: "nearly a decade and more than 8 million coaching sessions"; 8.2M+ sessions completed, 58M messages between coaches and members, 1,774 collective years of coaching experience; leadership includes the CEO and a CPTO; the board is co-chaired by Tom Brady. Channels in the footer: Instagram, TikTok and X; a help center at faq.future.co; an Impact affiliate program.Source

Offer long-tenured personal training members a discounted DEXA baseline and a trial of health coaching features, with their current coach where possible.

Expansion inside the base is cheaper than new acquisition and gives long-time members a fresh reason to stay.

• Cannibalizing price

  Compare total revenue per member.

• Your websiteHealth coaching pages: /health-coach/progress ("Health is human. Your care should be too."; "Plans start at $129/month"; "Trusted by 100,000+ members"; bloodwork and DEXA; "Build it separately $950+ to get started" vs "$129/mo"); /health-coach/glp1 (Beta, "Lose weight on GLP-1s. Not muscle.", "Get Early Access"; Core $129/month with weekly coach check-ins by text, monthly 30-minute review calls and a baseline DEXA scan; Premium $399 with daily check-ins and two DEXA scans); /health-coach/results (Beta, "Your results raised flags. Now what?", retest bloodwork after 90 days; "Does this replace my doctor? No. Your coach works alongside your medical team").Source
• Your websiteAbout: "nearly a decade and more than 8 million coaching sessions"; 8.2M+ sessions completed, 58M messages between coaches and members, 1,774 collective years of coaching experience; leadership includes the CEO and a CPTO; the board is co-chaired by Tom Brady. Channels in the footer: Instagram, TikTok and X; a help center at faq.future.co; an Impact affiliate program.Source
• Your websiteHomepage: title "Future | Custom, 1-on-1 Personal Training", H1 "Personal training, reimagined", meta description about "custom workout plans for weight loss and strength training"; offer "$50 first month, then $199/month. Cancel within 30 days for a full refund."; proof "4.9/5 on the AppStore" and "98% say they're more consistent within 4 weeks". Health coaching appears only as a top banner, "NEW: health coaching— nutrition, sleep, and more", linking to /health-coach/transform, which redirects to /health-coach/progress. The /plans page shows "$99 for 3 months, then $199/month" and declares the homepage as its canonical.Source

Generate a private progress report with an optional shareable card (members choose what to show, no raw health data by default) and a referral link.

Proud members share results, and opt-in cards are stronger proof than generic testimonials.

• Health data sharing

  Nothing shared without explicit choice.

• Your websiteHealth coaching pages: /health-coach/progress ("Health is human. Your care should be too."; "Plans start at $129/month"; "Trusted by 100,000+ members"; bloodwork and DEXA; "Build it separately $950+ to get started" vs "$129/mo"); /health-coach/glp1 (Beta, "Lose weight on GLP-1s. Not muscle.", "Get Early Access"; Core $129/month with weekly coach check-ins by text, monthly 30-minute review calls and a baseline DEXA scan; Premium $399 with daily check-ins and two DEXA scans); /health-coach/results (Beta, "Your results raised flags. Now what?", retest bloodwork after 90 days; "Does this replace my doctor? No. Your coach works alongside your medical team").Source
• HiringFull-Stack Growth Engineer (remote, posted September 18, 2026): builds "the product and systems that help more of the right people discover Future, convert into members, and reach their first moments of value", including "landing experiences, checkout and plan selection flows, and the instrumentation that shows where people drop off"; simplifies signup and "first-session activation" to "clarify value on Day 1"; runs A/B and multivariate tests; keeps "high-traffic growth journeys fast, stable, and observable". Nice to have: "paid acquisition landing systems, attribution, SEO/organic surfaces, lifecycle messaging" and HIPAA familiarity.Source

Recruit 30 creators who talk about GLP-1s and strength, give each a tracked link to the GLP-1 page and a free month to try it, and pay per paid member.

Creators reach the exact audience with trust, and pay-for-performance keeps cost in check.

• Off-message health claims

  Written brief and review.

• Your websiteAbout: "nearly a decade and more than 8 million coaching sessions"; 8.2M+ sessions completed, 58M messages between coaches and members, 1,774 collective years of coaching experience; leadership includes the CEO and a CPTO; the board is co-chaired by Tom Brady. Channels in the footer: Instagram, TikTok and X; a help center at faq.future.co; an Impact affiliate program.Source
• Your websiteHealth coaching pages: /health-coach/progress ("Health is human. Your care should be too."; "Plans start at $129/month"; "Trusted by 100,000+ members"; bloodwork and DEXA; "Build it separately $950+ to get started" vs "$129/mo"); /health-coach/glp1 (Beta, "Lose weight on GLP-1s. Not muscle.", "Get Early Access"; Core $129/month with weekly coach check-ins by text, monthly 30-minute review calls and a baseline DEXA scan; Premium $399 with daily check-ins and two DEXA scans); /health-coach/results (Beta, "Your results raised flags. Now what?", retest bloodwork after 90 days; "Does this replace my doctor? No. Your coach works alongside your medical team").Source

Publish fair comparisons: coaching format, check-in frequency, DEXA and bloodwork, price and refund. Lead with what only Future includes.

Comparison searches are high intent and let Future frame the difference.

• Stale facts

  Date each page.

• Competitor researchRivals' own homepages: Trainwell ("Human Powered Remote Personal Training") offers a 14-day trial and $100 off, "unlimited 1-on-1 training access for only $149 USD/month (billed in 3-month increments)", and has a GLP-1 weight loss section; Caliber is "a science-based fitness and nutrition coaching program that helps you build muscle and lose weight with measurable results".See the research Source
• Your websiteHealth coaching pages: /health-coach/progress ("Health is human. Your care should be too."; "Plans start at $129/month"; "Trusted by 100,000+ members"; bloodwork and DEXA; "Build it separately $950+ to get started" vs "$129/mo"); /health-coach/glp1 (Beta, "Lose weight on GLP-1s. Not muscle.", "Get Early Access"; Core $129/month with weekly coach check-ins by text, monthly 30-minute review calls and a baseline DEXA scan; Premium $399 with daily check-ins and two DEXA scans); /health-coach/results (Beta, "Your results raised flags. Now what?", retest bloodwork after 90 days; "Does this replace my doctor? No. Your coach works alongside your medical team").Source
• Your websiteHomepage: title "Future | Custom, 1-on-1 Personal Training", H1 "Personal training, reimagined", meta description about "custom workout plans for weight loss and strength training"; offer "$50 first month, then $199/month. Cancel within 30 days for a full refund."; proof "4.9/5 on the AppStore" and "98% say they're more consistent within 4 weeks". Health coaching appears only as a top banner, "NEW: health coaching— nutrition, sleep, and more", linking to /health-coach/transform, which redirects to /health-coach/progress. The /plans page shows "$99 for 3 months, then $199/month" and declares the homepage as its canonical.Source

Make short videos with opt-in members on each plan (training, GLP-1, health markers), with their coach, and test them against current ads on Meta and TikTok.

Specific stories from people like the viewer outperform generic fitness ads.

• Health claims in ads

  Clinical review.

• Your websiteHomepage: title "Future | Custom, 1-on-1 Personal Training", H1 "Personal training, reimagined", meta description about "custom workout plans for weight loss and strength training"; offer "$50 first month, then $199/month. Cancel within 30 days for a full refund."; proof "4.9/5 on the AppStore" and "98% say they're more consistent within 4 weeks". Health coaching appears only as a top banner, "NEW: health coaching— nutrition, sleep, and more", linking to /health-coach/transform, which redirects to /health-coach/progress. The /plans page shows "$99 for 3 months, then $199/month" and declares the homepage as its canonical.Source
• Your websiteHealth coaching pages: /health-coach/progress ("Health is human. Your care should be too."; "Plans start at $129/month"; "Trusted by 100,000+ members"; bloodwork and DEXA; "Build it separately $950+ to get started" vs "$129/mo"); /health-coach/glp1 (Beta, "Lose weight on GLP-1s. Not muscle.", "Get Early Access"; Core $129/month with weekly coach check-ins by text, monthly 30-minute review calls and a baseline DEXA scan; Premium $399 with daily check-ins and two DEXA scans); /health-coach/results (Beta, "Your results raised flags. Now what?", retest bloodwork after 90 days; "Does this replace my doctor? No. Your coach works alongside your medical team").Source
• Your websiteAbout: "nearly a decade and more than 8 million coaching sessions"; 8.2M+ sessions completed, 58M messages between coaches and members, 1,774 collective years of coaching experience; leadership includes the CEO and a CPTO; the board is co-chaired by Tom Brady. Channels in the footer: Instagram, TikTok and X; a help center at faq.future.co; an Impact affiliate program.Source

Add a small set of vetted practitioners (registered dietitians first) bookable as add-ons inside the coach-led plan, with matching and reviews, and take a share of each booking.

More expertise inside one plan raises value and revenue per member and widens the moat.

• Licensing rules by state

  Legal review per practitioner type.

• HiringStaff Product Manager (remote; first posted April 8, 2026, updated October 8): owns "the core marketplace experience", rebuilt "from the ground up" with the CPTO, across "the consumer journey (discovery → trust → booking → retention) and the practitioner journey (onboarding → activation → growth → advocacy)", matching logic, trust and safety and "growth loops", in "the wellness and longevity market".Source
• Your websiteHealth coaching pages: /health-coach/progress ("Health is human. Your care should be too."; "Plans start at $129/month"; "Trusted by 100,000+ members"; bloodwork and DEXA; "Build it separately $950+ to get started" vs "$129/mo"); /health-coach/glp1 (Beta, "Lose weight on GLP-1s. Not muscle.", "Get Early Access"; Core $129/month with weekly coach check-ins by text, monthly 30-minute review calls and a baseline DEXA scan; Premium $399 with daily check-ins and two DEXA scans); /health-coach/results (Beta, "Your results raised flags. Now what?", retest bloodwork after 90 days; "Does this replace my doctor? No. Your coach works alongside your medical team").Source
• HiringCoaching hires: a Health Coach (posted October 16, 2026; 1099 contractor) for "a coaching-led health experience that brings together movement, nutrition, sleep and recovery, and leverages real clinical data to build precise, custom member protocols", owning "a caseload of members"; and a Health Coach Manager (posted August 31, 2026) to lead "Board Certified Health Coaches" and create "scalable training and quality programs" with Product, Clinical and Operations.Source

Package a team plan with reporting on participation (no personal data), pilot with three employers, and build a short employer page and sales deck.

One employer contract brings many members at once.

• Long sales cycles

  Start with smaller companies.

• Your websiteHealth coaching pages: /health-coach/progress ("Health is human. Your care should be too."; "Plans start at $129/month"; "Trusted by 100,000+ members"; bloodwork and DEXA; "Build it separately $950+ to get started" vs "$129/mo"); /health-coach/glp1 (Beta, "Lose weight on GLP-1s. Not muscle.", "Get Early Access"; Core $129/month with weekly coach check-ins by text, monthly 30-minute review calls and a baseline DEXA scan; Premium $399 with daily check-ins and two DEXA scans); /health-coach/results (Beta, "Your results raised flags. Now what?", retest bloodwork after 90 days; "Does this replace my doctor? No. Your coach works alongside your medical team").Source
• Your websiteAbout: "nearly a decade and more than 8 million coaching sessions"; 8.2M+ sessions completed, 58M messages between coaches and members, 1,774 collective years of coaching experience; leadership includes the CEO and a CPTO; the board is co-chaired by Tom Brady. Channels in the footer: Instagram, TikTok and X; a help center at faq.future.co; an Impact affiliate program.Source
• HiringStaff Product Manager (remote; first posted April 8, 2026, updated October 8): owns "the core marketplace experience", rebuilt "from the ground up" with the CPTO, across "the consumer journey (discovery → trust → booking → retention) and the practitioner journey (onboarding → activation → growth → advocacy)", matching logic, trust and safety and "growth loops", in "the wellness and longevity market".Source

Publish aggregated findings (best check-in frequency, effect of coach replies on streaks, how schedules change), with a press push and short clips.

Original data earns press and links and backs the claim that human coaching works.

• Privacy

  Aggregate and suppress small groups.

• Your websiteAbout: "nearly a decade and more than 8 million coaching sessions"; 8.2M+ sessions completed, 58M messages between coaches and members, 1,774 collective years of coaching experience; leadership includes the CEO and a CPTO; the board is co-chaired by Tom Brady. Channels in the footer: Instagram, TikTok and X; a help center at faq.future.co; an Impact affiliate program.Source
• Your websiteHomepage: title "Future | Custom, 1-on-1 Personal Training", H1 "Personal training, reimagined", meta description about "custom workout plans for weight loss and strength training"; offer "$50 first month, then $199/month. Cancel within 30 days for a full refund."; proof "4.9/5 on the AppStore" and "98% say they're more consistent within 4 weeks". Health coaching appears only as a top banner, "NEW: health coaching— nutrition, sleep, and more", linking to /health-coach/transform, which redirects to /health-coach/progress. The /plans page shows "$99 for 3 months, then $199/month" and declares the homepage as its canonical.Source

Offer prepaid three-month gifts for both plans, with a printable card and an email the recipient opens to choose their coach.

Gifts reach people who would not search for coaching themselves and arrive prepaid.

• Unredeemed gifts

  Reminders and clear terms.

• Your websiteHomepage: title "Future | Custom, 1-on-1 Personal Training", H1 "Personal training, reimagined", meta description about "custom workout plans for weight loss and strength training"; offer "$50 first month, then $199/month. Cancel within 30 days for a full refund."; proof "4.9/5 on the AppStore" and "98% say they're more consistent within 4 weeks". Health coaching appears only as a top banner, "NEW: health coaching— nutrition, sleep, and more", linking to /health-coach/transform, which redirects to /health-coach/progress. The /plans page shows "$99 for 3 months, then $199/month" and declares the homepage as its canonical.Source
• Your websiteHealth coaching pages: /health-coach/progress ("Health is human. Your care should be too."; "Plans start at $129/month"; "Trusted by 100,000+ members"; bloodwork and DEXA; "Build it separately $950+ to get started" vs "$129/mo"); /health-coach/glp1 (Beta, "Lose weight on GLP-1s. Not muscle.", "Get Early Access"; Core $129/month with weekly coach check-ins by text, monthly 30-minute review calls and a baseline DEXA scan; Premium $399 with daily check-ins and two DEXA scans); /health-coach/results (Beta, "Your results raised flags. Now what?", retest bloodwork after 90 days; "Does this replace my doctor? No. Your coach works alongside your medical team").Source

Create a tag register with owner, purpose, and pages; remove duplicate and unused tools; load what remains through one consent-aware setup; review quarterly.

Fewer, owned tags are faster and easier to manage.

• Lost attribution

  Compare conversions before removing.

• Google PageSpeedHomepage on mobile: performance 36/100; in the lab test the main content takes 15.5 s to appear, total blocking time is 1.0 s and the page downloads 13 MB across 155 requests, with 24 third-party services (Google Tag Manager alone 552 KB) including Meta, TikTok, Snapchat, Pinterest, Reddit, LinkedIn and Bing ad tags. Real Chrome visitors to the homepage fail Core Web Vitals (LCP 2.7 s, INP 269 ms); the site as a whole does better (LCP 2.2 s, INP 149 ms). Top fixes: image delivery (about 2.0 s) and unused JavaScript (about 1.1 s).Source
• HiringFull-Stack Growth Engineer (remote, posted September 18, 2026): builds "the product and systems that help more of the right people discover Future, convert into members, and reach their first moments of value", including "landing experiences, checkout and plan selection flows, and the instrumentation that shows where people drop off"; simplifies signup and "first-session activation" to "clarify value on Day 1"; runs A/B and multivariate tests; keeps "high-traffic growth journeys fast, stable, and observable". Nice to have: "paid acquisition landing systems, attribution, SEO/organic surfaces, lifecycle messaging" and HIPAA familiarity.Source