STLabs growth playbook

Pick one live deployment (the forward deployed engineers know which), measure its real numbers over 12 weeks (share resolved by the agent, median time to resolve, licenses reclaimed), and publish them in place of the sample panel, named if the customer agrees and described by industry and size if not. Film a three-minute interview with the IT lead, cut 30-second clips for LinkedIn, and give AEs a one-page version for every first call.

Enterprise IT buyers buy on peer proof, and one real result changes how every outbound email, landing page and demo opens. It also tests the claims sales already makes.

[ ] One deployment with 12 weeks of data
[ ] Share of requests resolved by the agent
[ ] Median time to resolve, before and after
[ ] Licenses reclaimed ($ and seats)
[ ] Customer approval of every number
[ ] Three-minute interview + three clips
[ ] Homepage panel swapped from "Sample data"
[ ] One-pager for AEs

• Customer won't be named

  Describe by industry and size, with their approval of the numbers.

• Numbers smaller than the sample

  Publish them anyway; real beats round.

• Your websiteHomepage: "Service management that knows your people"; "50%+ of requests resolved by agents before they become tickets"; median time to resolve "Before 9.2h" and "With STLabs 1.8h"; a license example reclaiming "$1,656,000" a year; the analytics panel is labelled "Sample data, last 12 weeks". No customer is named and there are no logos, quotes or case studies on the homepage, pricing, about, FAQ or demo pages.Source
• HiringGrowth Marketing Associate (New York, posted September 21, 2026): "the execution engine behind our go-to-market"; "you'll write the LinkedIn post, work the room at the field event you planned, build the landing page, and pull the numbers afterward"; buyers are "senior IT and service leaders (Heads of IT, Service Ops, CIOs) at large enterprises"; "Own field marketing end to end: plan and run dinners, conferences and customer events"; "Partner with sales on outbound and ABM campaigns"; "We'd rather run ten experiments than perfect one."Source
• HiringSenior Motion Designer (New York, posted October 16, 2026): "our first full-time motion designer"; "a mixture of product walkthroughs, voiceover pieces, and customer and team interviews"; "feature explainers, UI animations, launch videos and tutorials"; formats for "the website, YouTube, LinkedIn, Instagram and X".Source
• HiringForward Deployed Engineer (posted September 9, 2026): "Our platform turns an enterprise's historical ticket data, knowledge bases, and integrations into instant resolutions, automated workflows, and a living graph of their organization"; FDEs "Deploy STLabs inside enterprise environments" and "Own a piece of a live deployment from your first month".Source
• HiringThree account executive tracks: Enterprise AEs to "land and grow our earliest enterprise customers" at "large enterprises (10,000+ employees)" and "Build pipeline from scratch"; Mid-Market AEs for "roughly 2,000-10,000 employees" generating "much of your own pipeline through proactive outbound"; Commercial AEs for organizations "under ~2,000 employees". All must "Sell the AI-native difference credibly".Source
• Competitor researchAtomicwork's homepage: "AI Workforce for Enterprise IT, Agentic ITSM & ESM", with case studies and customer testimonials. ServiceNow, Jira Service Management and Freshservice are the incumbents STLabs integrates with.See the research Source

Build a simple estimator: employee count and top ten apps in, an estimated range of idle seats and dollars out, with the method shown. Use it on the site and pre-fill it for each target account in outbound ("a 6,000-person company typically has..."). Offer a real count from their own data in the demo.

A dollar figure gets a CIO's attention faster than a product claim, and it leads straight into the demo's "your environment mapped" promise.

• Estimates look like guesses

  Show ranges and the method, then offer the real count.

• Your websitePricing page: Core "$100 per employee / year", Growth $150 (joiner-mover-leaver automation, just-in-time access, access reviews), Scale $200 (license reclamation, renewal calendar, shadow-app detection), Enterprise custom "for organizations of 5,000+"; "AI resolution, uncapped", "No agent seats No session limits No add-on tax"; "Most organizations find 20 to 30% of SaaS spend going to seats nobody uses."Source
• HiringGrowth Marketing Associate (New York, posted September 21, 2026): "the execution engine behind our go-to-market"; "you'll write the LinkedIn post, work the room at the field event you planned, build the landing page, and pull the numbers afterward"; buyers are "senior IT and service leaders (Heads of IT, Service Ops, CIOs) at large enterprises"; "Own field marketing end to end: plan and run dinners, conferences and customer events"; "Partner with sales on outbound and ABM campaigns"; "We'd rather run ten experiments than perfect one."Source
• Your websiteDemo page: "Bring your own stack. Watch it resolve."; "Axiom maps your tools into a Digital Twin before the call"; "Your hardest workflow, resolved live. Offboarding, access requests, a recurring incident"; "Forty-five minutes, hands on."Source
• HiringThree account executive tracks: Enterprise AEs to "land and grow our earliest enterprise customers" at "large enterprises (10,000+ employees)" and "Build pipeline from scratch"; Mid-Market AEs for "roughly 2,000-10,000 employees" generating "much of your own pipeline through proactive outbound"; Commercial AEs for organizations "under ~2,000 employees". All must "Sell the AI-native difference credibly".Source

Publish one page per incumbent: what STLabs adds on day one alongside it (answers in Slack and Teams, routing with context, license reclaim), what moves later, a 90-day path, and a demo on their own stack. Link it from the integration pages and outbound.

It turns "we already have ServiceNow" from a reason to stop into the start of a pilot.

• Looks like STLabs is only an add-on

  Show the path to replacement on every page.

• Your websiteFAQ: STLabs "connects to more than 140 tools across 12 categories, including ServiceNow, Jira Service Management, Freshservice, Okta, Microsoft Entra ID, Workday"; "There's no months-long implementation"; "the agent is resolving requests within the first week"; "STLabs can run alongside your current platform, then take on more automation and replace the old tool completely when your team is ready"; teams "can extend to HR, Facilities, Finance and Legal".Source
• Your websiteServiceNow integration page: "Deep bi-directional sync with ServiceNow" for incidents, changes, CMDB items and knowledge; similar pages for Jira Service Management and Freshservice. No page explains running STLabs alongside ServiceNow as a first step or replacing it later.Source
• HiringThree account executive tracks: Enterprise AEs to "land and grow our earliest enterprise customers" at "large enterprises (10,000+ employees)" and "Build pipeline from scratch"; Mid-Market AEs for "roughly 2,000-10,000 employees" generating "much of your own pipeline through proactive outbound"; Commercial AEs for organizations "under ~2,000 employees". All must "Sell the AI-native difference credibly".Source
• Competitor researchAtomicwork's homepage: "AI Workforce for Enterprise IT, Agentic ITSM & ESM", with case studies and customer testimonials. ServiceNow, Jira Service Management and Freshservice are the incumbents STLabs integrates with.See the research Source

Add the SOC 2 timeline and auditor, a downloadable security overview, a pre-filled standard questionnaire, data-flow and AI-data-use statements, and a request form for the full pack under NDA.

Security review is where early-stage vendors lose enterprise deals to delay; answering it up front shortens the cycle.

• Over-promising on certification

  State only what is complete or scheduled.

• Your websiteTrust Center: one link, to Subprocessors. The security page lists "SOC 2 Pursuing Type II certification", AES-256 at rest, TLS 1.2+, "Your data is never used to train shared models", and per-tenant isolation; there is no downloadable security pack, penetration test summary or questionnaire.Source
• Your websiteAbout page: New York headquarters, "17 Open roles", "SOC 2 Pursuing Type II certification"; board directors are general partners at ICONIQ Capital and CRV; advisors include a former PayPal CTO and CIO of Intel and HPE, and Datadog's CISO.Source
• HiringThree account executive tracks: Enterprise AEs to "land and grow our earliest enterprise customers" at "large enterprises (10,000+ employees)" and "Build pipeline from scratch"; Mid-Market AEs for "roughly 2,000-10,000 employees" generating "much of your own pipeline through proactive outbound"; Commercial AEs for organizations "under ~2,000 employees". All must "Sell the AI-native difference credibly".Source

Add a headcount slider that shows the yearly total for each tier and the cost per employee per month, and a note on what is not charged (agent seats, sessions, add-ons). Pass the headcount to the demo form so the right AE track picks it up.

Seeing the total removes a step before the demo, and headcount routes the lead to Commercial, Mid-Market or Enterprise.

• Big totals scare small teams

  Show monthly per-employee cost next to it.

• Your websitePricing page: Core "$100 per employee / year", Growth $150 (joiner-mover-leaver automation, just-in-time access, access reviews), Scale $200 (license reclamation, renewal calendar, shadow-app detection), Enterprise custom "for organizations of 5,000+"; "AI resolution, uncapped", "No agent seats No session limits No add-on tax"; "Most organizations find 20 to 30% of SaaS spend going to seats nobody uses."Source
• HiringThree account executive tracks: Enterprise AEs to "land and grow our earliest enterprise customers" at "large enterprises (10,000+ employees)" and "Build pipeline from scratch"; Mid-Market AEs for "roughly 2,000-10,000 employees" generating "much of your own pipeline through proactive outbound"; Commercial AEs for organizations "under ~2,000 employees". All must "Sell the AI-native difference credibly".Source

Add company size and current service desk tool to the form, route each request to its track within an hour, and confirm the "your environment mapped before the call" promise with a short pre-call email.

Fast, right-sized follow-up is the cheapest conversion lift for a young sales team, and the current tool tells the AE which story to tell.

• Longer form lowers completion

  Use two fields only.

• Your websiteDemo page: "Bring your own stack. Watch it resolve."; "Axiom maps your tools into a Digital Twin before the call"; "Your hardest workflow, resolved live. Offboarding, access requests, a recurring incident"; "Forty-five minutes, hands on."Source
• HiringThree account executive tracks: Enterprise AEs to "land and grow our earliest enterprise customers" at "large enterprises (10,000+ employees)" and "Build pipeline from scratch"; Mid-Market AEs for "roughly 2,000-10,000 employees" generating "much of your own pipeline through proactive outbound"; Commercial AEs for organizations "under ~2,000 employees". All must "Sell the AI-native difference credibly".Source
• Your websiteFAQ: STLabs "connects to more than 140 tools across 12 categories, including ServiceNow, Jira Service Management, Freshservice, Okta, Microsoft Entra ID, Workday"; "There's no months-long implementation"; "the agent is resolving requests within the first week"; "STLabs can run alongside your current platform, then take on more automation and replace the old tool completely when your team is ready"; teams "can extend to HR, Facilities, Finance and Legal".Source

Make the pre-call map the outbound offer: "Give us read-only access to two tools and we'll show you your idle licenses and stale access in 48 hours." Package the result as a one-page report the IT lead can share internally.

A finding from their own data gives the champion something to forward, which moves multi-threaded enterprise deals.

• Security teams refuse access

  Offer a sandbox with sample exports.

• Your websiteDemo page: "Bring your own stack. Watch it resolve."; "Axiom maps your tools into a Digital Twin before the call"; "Your hardest workflow, resolved live. Offboarding, access requests, a recurring incident"; "Forty-five minutes, hands on."Source
• HiringThree account executive tracks: Enterprise AEs to "land and grow our earliest enterprise customers" at "large enterprises (10,000+ employees)" and "Build pipeline from scratch"; Mid-Market AEs for "roughly 2,000-10,000 employees" generating "much of your own pipeline through proactive outbound"; Commercial AEs for organizations "under ~2,000 employees". All must "Sell the AI-native difference credibly".Source
• HiringForward Deployed Engineer (posted September 9, 2026): "Our platform turns an enterprise's historical ticket data, knowledge bases, and integrations into instant resolutions, automated workflows, and a living graph of their organization"; FDEs "Deploy STLabs inside enterprise environments" and "Own a piece of a live deployment from your first month".Source
• Your websitePricing page: Core "$100 per employee / year", Growth $150 (joiner-mover-leaver automation, just-in-time access, access reviews), Scale $200 (license reclamation, renewal calendar, shadow-app detection), Enterprise custom "for organizations of 5,000+"; "AI resolution, uncapped", "No agent seats No session limits No add-on tax"; "Most organizations find 20 to 30% of SaaS spend going to seats nobody uses."Source

Run a monthly dinner of 12 IT leaders in New York on one topic (offboarding risk, SaaS waste, AI in the service desk), co-hosted by an advisor. Follow up within 24 hours with a short recap and the license estimator.

Peer dinners with a known host open doors at large enterprises that cold email can't, and they suit a New York-based team.

• Low attendance

  Invite 30 for 12 seats.

• HiringGrowth Marketing Associate (New York, posted September 21, 2026): "the execution engine behind our go-to-market"; "you'll write the LinkedIn post, work the room at the field event you planned, build the landing page, and pull the numbers afterward"; buyers are "senior IT and service leaders (Heads of IT, Service Ops, CIOs) at large enterprises"; "Own field marketing end to end: plan and run dinners, conferences and customer events"; "Partner with sales on outbound and ABM campaigns"; "We'd rather run ten experiments than perfect one."Source
• Your websiteAbout page: New York headquarters, "17 Open roles", "SOC 2 Pursuing Type II certification"; board directors are general partners at ICONIQ Capital and CRV; advisors include a former PayPal CTO and CIO of Intel and HPE, and Datadog's CISO.Source
• HiringThree account executive tracks: Enterprise AEs to "land and grow our earliest enterprise customers" at "large enterprises (10,000+ employees)" and "Build pipeline from scratch"; Mid-Market AEs for "roughly 2,000-10,000 employees" generating "much of your own pipeline through proactive outbound"; Commercial AEs for organizations "under ~2,000 employees". All must "Sell the AI-native difference credibly".Source

Make one 60-second video per common request (new laptop, Salesforce license, VPN, offboarding, MFA reset), showing the full path in Slack or Teams. Put each on its workflow page, in LinkedIn posts and in outbound.

IT leaders understand a product fastest by watching a familiar request disappear, and short clips travel on LinkedIn.

• Looks staged

  Use real anonymized screens.

• HiringSenior Motion Designer (New York, posted October 16, 2026): "our first full-time motion designer"; "a mixture of product walkthroughs, voiceover pieces, and customer and team interviews"; "feature explainers, UI animations, launch videos and tutorials"; formats for "the website, YouTube, LinkedIn, Instagram and X".Source
• Your websiteWorkflow example on the homepage: a Sales Cloud license request in #help-it is checked against policy, approved by the manager, assigned, and "The fix becomes a workflow", "Run 312 this month"; requests by channel, Slack 56%, Teams 27%, Email 17% (sample data).Source
• Your websiteHomepage: "Service management that knows your people"; "50%+ of requests resolved by agents before they become tickets"; median time to resolve "Before 9.2h" and "With STLabs 1.8h"; a license example reclaiming "$1,656,000" a year; the analytics panel is labelled "Sample data, last 12 weeks". No customer is named and there are no logos, quotes or case studies on the homepage, pricing, about, FAQ or demo pages.Source

Publish one article a month on the problems Axiom solves: CMDB drift, offboarding gaps, license waste, access reviews, ticket routing. Each article ends with the estimator or the mapping offer.

Search and AI assistants cite recent, specific content; a cadence also gives sales something new to send every month.

• Too technical for buyers

  Lead with the business problem.

• Your websiteBlog (checked October 22, 2026): two posts in total, "Bring Your Own Agent: Introducing mcp.stlabs.com" (July 22, 2026) and "Graph Over Tables: Why We Built a Context Graph Instead of a CMDB" (March 12, 2026). The sitemap has 64 URLs: 9 product pages, about 20 integration pages, 18 career pages and legal pages; no workflow, use-case, comparison or customer pages.Source
• Your websiteFAQ: STLabs "connects to more than 140 tools across 12 categories, including ServiceNow, Jira Service Management, Freshservice, Okta, Microsoft Entra ID, Workday"; "There's no months-long implementation"; "the agent is resolving requests within the first week"; "STLabs can run alongside your current platform, then take on more automation and replace the old tool completely when your team is ready"; teams "can extend to HR, Facilities, Finance and Legal".Source
• HiringGrowth Marketing Associate (New York, posted September 21, 2026): "the execution engine behind our go-to-market"; "you'll write the LinkedIn post, work the room at the field event you planned, build the landing page, and pull the numbers afterward"; buyers are "senior IT and service leaders (Heads of IT, Service Ops, CIOs) at large enterprises"; "Own field marketing end to end: plan and run dinners, conferences and customer events"; "Partner with sales on outbound and ABM campaigns"; "We'd rather run ten experiments than perfect one."Source

Publish a page per workflow: the trigger, the policy checks, the approvals, the systems touched, the audit trail, and the video. Start with the ten most common in deployments.

Workflow pages match how IT teams search and give AEs a link for each pain point.

• Revealing customer detail

  Use generic examples.

• Your websiteBlog (checked October 22, 2026): two posts in total, "Bring Your Own Agent: Introducing mcp.stlabs.com" (July 22, 2026) and "Graph Over Tables: Why We Built a Context Graph Instead of a CMDB" (March 12, 2026). The sitemap has 64 URLs: 9 product pages, about 20 integration pages, 18 career pages and legal pages; no workflow, use-case, comparison or customer pages.Source
• Your websiteWorkflow example on the homepage: a Sales Cloud license request in #help-it is checked against policy, approved by the manager, assigned, and "The fix becomes a workflow", "Run 312 this month"; requests by channel, Slack 56%, Teams 27%, Email 17% (sample data).Source
• Your websiteFAQ: STLabs "connects to more than 140 tools across 12 categories, including ServiceNow, Jira Service Management, Freshservice, Okta, Microsoft Entra ID, Workday"; "There's no months-long implementation"; "the agent is resolving requests within the first week"; "STLabs can run alongside your current platform, then take on more automation and replace the old tool completely when your team is ready"; teams "can extend to HR, Facilities, Finance and Legal".Source
• HiringForward Deployed Engineer (posted September 9, 2026): "Our platform turns an enterprise's historical ticket data, knowledge bases, and integrations into instant resolutions, automated workflows, and a living graph of their organization"; FDEs "Deploy STLabs inside enterprise environments" and "Own a piece of a live deployment from your first month".Source

Record every deployment's day-by-day milestones (first integration, first resolved request, first workflow saved) and publish the median as a "first 30 days" timeline, then hold each new deployment to it.

A measured timeline is proof buyers trust, and tracking it keeps deployments on schedule.

• Few deployments yet

  Publish ranges and update as numbers grow.

• Your websiteFAQ: STLabs "connects to more than 140 tools across 12 categories, including ServiceNow, Jira Service Management, Freshservice, Okta, Microsoft Entra ID, Workday"; "There's no months-long implementation"; "the agent is resolving requests within the first week"; "STLabs can run alongside your current platform, then take on more automation and replace the old tool completely when your team is ready"; teams "can extend to HR, Facilities, Finance and Legal".Source
• HiringForward Deployed Engineer (posted September 9, 2026): "Our platform turns an enterprise's historical ticket data, knowledge bases, and integrations into instant resolutions, automated workflows, and a living graph of their organization"; FDEs "Deploy STLabs inside enterprise environments" and "Own a piece of a live deployment from your first month".Source
• HiringThree account executive tracks: Enterprise AEs to "land and grow our earliest enterprise customers" at "large enterprises (10,000+ employees)" and "Build pipeline from scratch"; Mid-Market AEs for "roughly 2,000-10,000 employees" generating "much of your own pipeline through proactive outbound"; Commercial AEs for organizations "under ~2,000 employees". All must "Sell the AI-native difference credibly".Source

Build a landing page per segment with the right pricing tier, rollout story and proof, and use each in its AE team's outbound.

Segment-specific pages convert better in outbound and let marketing measure each motion separately.

• Too many pages to keep current

  Share common sections.

• HiringThree account executive tracks: Enterprise AEs to "land and grow our earliest enterprise customers" at "large enterprises (10,000+ employees)" and "Build pipeline from scratch"; Mid-Market AEs for "roughly 2,000-10,000 employees" generating "much of your own pipeline through proactive outbound"; Commercial AEs for organizations "under ~2,000 employees". All must "Sell the AI-native difference credibly".Source
• Your websitePricing page: Core "$100 per employee / year", Growth $150 (joiner-mover-leaver automation, just-in-time access, access reviews), Scale $200 (license reclamation, renewal calendar, shadow-app detection), Enterprise custom "for organizations of 5,000+"; "AI resolution, uncapped", "No agent seats No session limits No add-on tax"; "Most organizations find 20 to 30% of SaaS spend going to seats nobody uses."Source
• Your websiteHomepage: "Service management that knows your people"; "50%+ of requests resolved by agents before they become tickets"; median time to resolve "Before 9.2h" and "With STLabs 1.8h"; a license example reclaiming "$1,656,000" a year; the analytics panel is labelled "Sample data, last 12 weeks". No customer is named and there are no logos, quotes or case studies on the homepage, pricing, about, FAQ or demo pages.Source

Publish an HR service page (onboarding, offboarding, policy questions) and a Legal page (contracts, approvals), and run one campaign to HR operations leaders at target accounts where IT is already talking to STLabs.

A second buyer in the same account raises deal size and makes the IT champion's case easier.

• Spreading too thin

  Only pitch where IT is engaged.

• Your websiteFAQ: STLabs "connects to more than 140 tools across 12 categories, including ServiceNow, Jira Service Management, Freshservice, Okta, Microsoft Entra ID, Workday"; "There's no months-long implementation"; "the agent is resolving requests within the first week"; "STLabs can run alongside your current platform, then take on more automation and replace the old tool completely when your team is ready"; teams "can extend to HR, Facilities, Finance and Legal".Source
• Your websitePricing page: Core "$100 per employee / year", Growth $150 (joiner-mover-leaver automation, just-in-time access, access reviews), Scale $200 (license reclamation, renewal calendar, shadow-app detection), Enterprise custom "for organizations of 5,000+"; "AI resolution, uncapped", "No agent seats No session limits No add-on tax"; "Most organizations find 20 to 30% of SaaS spend going to seats nobody uses."Source
• HiringThree account executive tracks: Enterprise AEs to "land and grow our earliest enterprise customers" at "large enterprises (10,000+ employees)" and "Build pipeline from scratch"; Mid-Market AEs for "roughly 2,000-10,000 employees" generating "much of your own pipeline through proactive outbound"; Commercial AEs for organizations "under ~2,000 employees". All must "Sell the AI-native difference credibly".Source

Publish listings in the Slack and Microsoft Teams app directories and the Okta Integration Network, each with a short video and a link to the "alongside" page. Track installs and demo requests from each.

Directory listings are low-cost, high-intent discovery, and they signal maturity to enterprise buyers.

• Review delays

  Submit early.

• Your websiteFAQ: STLabs "connects to more than 140 tools across 12 categories, including ServiceNow, Jira Service Management, Freshservice, Okta, Microsoft Entra ID, Workday"; "There's no months-long implementation"; "the agent is resolving requests within the first week"; "STLabs can run alongside your current platform, then take on more automation and replace the old tool completely when your team is ready"; teams "can extend to HR, Facilities, Finance and Legal".Source
• Your websiteWorkflow example on the homepage: a Sales Cloud license request in #help-it is checked against policy, approved by the manager, assigned, and "The fix becomes a workflow", "Run 312 this month"; requests by channel, Slack 56%, Teams 27%, Email 17% (sample data).Source
• Your websiteServiceNow integration page: "Deep bi-directional sync with ServiceNow" for incidents, changes, CMDB items and knowledge; similar pages for Jira Service Management and Freshservice. No page explains running STLabs alongside ServiceNow as a first step or replacing it later.Source

Render the first headline as plain text and start the animation after load, compress hero images, and recheck the lab test.

A small fix keeps paid mobile visitors from bouncing, and the score matters to buyers who run their own audits.

• Losing the animation effect

  Keep it, start it later.

• Google PageSpeedMobile lab test of the homepage: performance 60 (desktop 95), Largest Contentful Paint 11.2 s on the animated H1 headline, 3.1 MB with 753 KB of images. Real Chrome visitors pass Core Web Vitals comfortably: LCP 1.1 s, INP 76 ms, CLS 0.09 at the 75th percentile.Source

Each week, post one anonymized real request (or a sample one), how long it used to take and how it is resolved now, in a light voice with a short animation.

A recurring format builds an audience among IT people and gives the brand a voice rivals don't have.

• Customer data exposure

  Strip every identifier.

• HiringGrowth Marketing Associate (New York, posted September 21, 2026): "the execution engine behind our go-to-market"; "you'll write the LinkedIn post, work the room at the field event you planned, build the landing page, and pull the numbers afterward"; buyers are "senior IT and service leaders (Heads of IT, Service Ops, CIOs) at large enterprises"; "Own field marketing end to end: plan and run dinners, conferences and customer events"; "Partner with sales on outbound and ABM campaigns"; "We'd rather run ten experiments than perfect one."Source
• HiringSenior Motion Designer (New York, posted October 16, 2026): "our first full-time motion designer"; "a mixture of product walkthroughs, voiceover pieces, and customer and team interviews"; "feature explainers, UI animations, launch videos and tutorials"; formats for "the website, YouTube, LinkedIn, Instagram and X".Source
• Your websiteWorkflow example on the homepage: a Sales Cloud license request in #help-it is checked against policy, approved by the manager, assigned, and "The fix becomes a workflow", "Run 312 this month"; requests by channel, Slack 56%, Teams 27%, Email 17% (sample data).Source

With customer consent, publish yearly aggregates: top request types, median time to resolve by type, share automated, license waste found. Present it at dinners and in press.

Original data earns attention from CIOs and analysts and makes STLabs the reference on the service desk in the AI era.

• Too few customers

  Combine with a survey of IT leaders.

• HiringForward Deployed Engineer (posted September 9, 2026): "Our platform turns an enterprise's historical ticket data, knowledge bases, and integrations into instant resolutions, automated workflows, and a living graph of their organization"; FDEs "Deploy STLabs inside enterprise environments" and "Own a piece of a live deployment from your first month".Source
• Your websiteHomepage: "Service management that knows your people"; "50%+ of requests resolved by agents before they become tickets"; median time to resolve "Before 9.2h" and "With STLabs 1.8h"; a license example reclaiming "$1,656,000" a year; the analytics panel is labelled "Sample data, last 12 weeks". No customer is named and there are no logos, quotes or case studies on the homepage, pricing, about, FAQ or demo pages.Source
• Your websitePricing page: Core "$100 per employee / year", Growth $150 (joiner-mover-leaver automation, just-in-time access, access reviews), Scale $200 (license reclamation, renewal calendar, shadow-app detection), Enterprise custom "for organizations of 5,000+"; "AI resolution, uncapped", "No agent seats No session limits No add-on tax"; "Most organizations find 20 to 30% of SaaS spend going to seats nobody uses."Source

Let an admin connect Okta or Entra ID plus Jamf or Intune read-only and get a report: accounts of leavers still active, devices without owners, apps with no logins. Offer the fix in a demo.

A free finding from their own systems is the strongest product-led entry for a security-minded buyer.

• Buyers won't connect systems

  Offer an export upload option.

• Your websiteFAQ: STLabs "connects to more than 140 tools across 12 categories, including ServiceNow, Jira Service Management, Freshservice, Okta, Microsoft Entra ID, Workday"; "There's no months-long implementation"; "the agent is resolving requests within the first week"; "STLabs can run alongside your current platform, then take on more automation and replace the old tool completely when your team is ready"; teams "can extend to HR, Facilities, Finance and Legal".Source
• Your websitePricing page: Core "$100 per employee / year", Growth $150 (joiner-mover-leaver automation, just-in-time access, access reviews), Scale $200 (license reclamation, renewal calendar, shadow-app detection), Enterprise custom "for organizations of 5,000+"; "AI resolution, uncapped", "No agent seats No session limits No add-on tax"; "Most organizations find 20 to 30% of SaaS spend going to seats nobody uses."Source
• HiringProduct Designer, Service Management (posted September 24, 2026): "define how our self-service AI agent interacts with customers" and "Build prototypes that you can test directly on customers".Source
• Your websiteDemo page: "Bring your own stack. Watch it resolve."; "Axiom maps your tools into a Digital Twin before the call"; "Your hardest workflow, resolved live. Offboarding, access requests, a recurring incident"; "Forty-five minutes, hands on."Source

Publish setup guides and use cases for the main assistants, list the connector in their directories, and show IT teams how it keeps permissions and audit trails. Track accounts that discover STLabs through it.

Being the safe way to act from an assistant is a fresh angle against incumbents.

• Small channel

  Keep effort light.

• Your websiteBlog (checked October 22, 2026): two posts in total, "Bring Your Own Agent: Introducing mcp.stlabs.com" (July 22, 2026) and "Graph Over Tables: Why We Built a Context Graph Instead of a CMDB" (March 12, 2026). The sitemap has 64 URLs: 9 product pages, about 20 integration pages, 18 career pages and legal pages; no workflow, use-case, comparison or customer pages.Source
• Your websiteTrust Center: one link, to Subprocessors. The security page lists "SOC 2 Pursuing Type II certification", AES-256 at rest, TLS 1.2+, "Your data is never used to train shared models", and per-tenant isolation; there is no downloadable security pack, penetration test summary or questionnaire.Source

Host a monthly 8 a.m. breakfast for 15 IT leaders with a 20-minute live demo on a real workflow and a chance to meet the engineers.

It is cheaper than a dinner, shows the team and the product together, and is easy for commuters.

• No-shows

  Overinvite.

• HiringGrowth Marketing Associate (New York, posted September 21, 2026): "the execution engine behind our go-to-market"; "you'll write the LinkedIn post, work the room at the field event you planned, build the landing page, and pull the numbers afterward"; buyers are "senior IT and service leaders (Heads of IT, Service Ops, CIOs) at large enterprises"; "Own field marketing end to end: plan and run dinners, conferences and customer events"; "Partner with sales on outbound and ABM campaigns"; "We'd rather run ten experiments than perfect one."Source
• Your websiteDemo page: "Bring your own stack. Watch it resolve."; "Axiom maps your tools into a Digital Twin before the call"; "Your hardest workflow, resolved live. Offboarding, access requests, a recurring incident"; "Forty-five minutes, hands on."Source

Offer: if Scale's license reclamation finds less in yearly savings than the upgrade from Core costs, credit the difference. Publish the terms and the method.

Risk reversal speeds enterprise decisions and shows confidence in the product.

• Credits erode margin

  Cap at the upgrade cost.

• Your websitePricing page: Core "$100 per employee / year", Growth $150 (joiner-mover-leaver automation, just-in-time access, access reviews), Scale $200 (license reclamation, renewal calendar, shadow-app detection), Enterprise custom "for organizations of 5,000+"; "AI resolution, uncapped", "No agent seats No session limits No add-on tax"; "Most organizations find 20 to 30% of SaaS spend going to seats nobody uses."Source
• Your websiteHomepage: "Service management that knows your people"; "50%+ of requests resolved by agents before they become tickets"; median time to resolve "Before 9.2h" and "With STLabs 1.8h"; a license example reclaiming "$1,656,000" a year; the analytics panel is labelled "Sample data, last 12 weeks". No customer is named and there are no logos, quotes or case studies on the homepage, pricing, about, FAQ or demo pages.Source