Exiger growth playbook

Use the Forced Labor Compliance Agent page as the template and fill the other five: the problem in the buyer's words, what the agent does, the data behind it, who it is for, one quantified result, a 60-second clip or tour step, and a Request Access form that tags the agent. Write a distinct card description for Disruption Early Warning. Add a meta description and canonical to each page and the marketplace, put all seven URLs in the sitemap, and route each request by agent and segment (commercial AE, federal AE, existing customer CSM).

Buyers who click into a specific agent have named their problem; an empty page loses them at the moment of highest intent. Agent-level requests also tell sales which use case opened the deal, which is the pipeline evidence product marketing is asked to show.

[ ] One-sentence problem in the buyer's words
[ ] What the agent does (3-5 capabilities)
[ ] Data it draws on
[ ] Who it is for (function and industry)
[ ] One quantified result
[ ] Tour step or 60-second clip
[ ] Request Access form tagged with the agent
[ ] Meta description and canonical
[ ] Listed in the app sitemap
[ ] Unique marketplace card description

• Agents change quickly under the AI-PDLC

  Keep each page short and owned by one product marketer, reviewed monthly.

• Requests from students and researchers

  Ask company and role on the form and score before routing.

• Your websiteApp Marketplace (/app-marketplace/, checked October 21, 2026): "Find The Right Agent for Your Supply Chain" lists six agents with filters for use case, function and price: Tariff and Trade Compliance Agent, Sub-Tier Supply Chain Mapping Agent, Forced Labor Compliance Agent, Disruption Early Warning and Avoidance Agent and Critical Minerals Exposure Agent (all "Paid", "Request Access"), and State-Sponsored Forced Labor Risk Screening (forcedlabor.ai, "Free"). The Disruption Early Warning card repeats the Critical Minerals card's description word for word ("Identify critical mineral exposure across products and suppliers..."). The page has no meta description and no canonical tag.Source
• Your websiteAgent pages: the "Read more" pages for the Tariff and Trade Compliance, Sub-Tier Supply Chain Mapping, Critical Minerals Exposure and Disruption Early Warning agents and for the free forcedlabor.ai screening show only the agent's name as a heading, with no description, capabilities or Request Access button; the four paid-agent pages also have no meta description. Only the Forced Labor Compliance Agent page has full content (what it is, key capabilities, who it is for, Request Access). The app sitemap lists exactly the four empty paid-agent pages; the marketplace page and the full Forced Labor page are not in any sitemap.Source
• HiringDirector of Product Marketing (McLean or Richmond, posted September 21, 2026, reporting to the Vice President, Demand Generation): "The recent launch of 1EXIGER.AI positions Exiger to move from market leader to market maker." The role "will define how the market understands 1EXIGER.AI", owns "positioning, product narrative, launch marketing, and analyst relations", and is asked to "Independently build AI tools, interactive demos, rapid prototypes, and automated workflows to demonstrate customer value". Success: "Product Marketing makes a measurable contribution to pipeline quality and revenue influence."Source
• HiringSenior Manager, Marketing Operations & AI Enablement (posted October 7, 2026): runs "campaign workflows, lead routing, SLA alignment, data quality, and reporting"; owns email "segmentation, testing, personalization, send optimization"; manages "lead scoring/routing, form strategy, nurture flows, attribution support, and the AI SDR program"; builds "AI-assisted workflows for campaign intake, email production, segmentation, QA, lead management, reporting". "Knowledge of HTML is required."Source
• Your website1EXIGER.AI page: "Autonomous intelligence that unifies risk, impact, and execution"; a self-guided tour; "three trillion connected data points" across "200 jurisdictions"; quantified results without customer names: consumer health "80%" lower cost per risk assessment and match rate "from 20% to 60%", industrial technology "20K+ Downstream entities uncovered", federal trade enforcement "$5.5B Illicit transshipment detected", aerospace and defense "$100M Saved across metal purchases".Source

Agree one spelling and one proof line (for example "550+ customers, including 150 of the Fortune 500 and 80+ government and defense organizations"), then update page titles, H1s, meta descriptions, the homepage banner, the demo page, the tour and the job-post boilerplate. Put the proof line in a shared snippet so it changes in one place.

Analysts, procurement teams and AI assistants all compare claims across pages; consistent numbers read as accurate, and one name is what people can search for.

• Counts change each quarter

  Date the proof line and refresh it with each board update.

• Your websiteProof and naming differ page to page: the homepage says "Exiger Serves 150+ Fortune 500 Companies and More Than 60 U.S. Federal Agencies"; the demo request page says "550+ global customers, including 150 Fortune 500 companies and 60+ government and Defense Industrial Base organizations"; the September 2026 press release and job posts say "80+ government and defense industrial organizations". The product is written "1EXIGER.AI", "1ExigerAI", "1Exiger AI" and "1Exiger.AI" across the homepage, product page, demo page and tour.Source
• HiringDirector of Product Marketing (McLean or Richmond, posted September 21, 2026, reporting to the Vice President, Demand Generation): "The recent launch of 1EXIGER.AI positions Exiger to move from market leader to market maker." The role "will define how the market understands 1EXIGER.AI", owns "positioning, product narrative, launch marketing, and analyst relations", and is asked to "Independently build AI tools, interactive demos, rapid prototypes, and automated workflows to demonstrate customer value". Success: "Product Marketing makes a measurable contribution to pipeline quality and revenue influence."Source
• HiringAn AI Product Builder (posted September 21, 2026) to "use large language models, AI agents, automation tools, code, and rapid prototyping to turn ambiguous problems into product experiences people actually use". Every Exiger post describes "550+ global customers, including 150 Fortune 500 and 80+ government and defense industrial organizations", FedRAMP authorization and "a 2x Leader in Gartner Magic Quadrant for Supplier Risk Management".Source
• Your websiteHomepage: H1 "The AI Partner for Supply Chain & Procurement Automation"; "Exiger Named a Leader in the 2026 Gartner Magic Quadrant for Supplier Risk Management Solutions Two Years in a Row", "Highest in Execution and Furthest in Vision"; ratings "4.5 / 5" and "4.8 / 5 based on 61 ratings" with a G2 link; an awards carousel that still features 2023 and 2024 awards; about 20 customer quotes, most attributed only to a job title.Source

Add a clear next step inside and after the free screening: "Screen your full supplier list continuously" with a Request Access form, an email follow-up that explains audit-ready documentation, and a nurture track for compliance and procurement roles. Score users by company size and repeat use.

The free tool attracts exactly the people with a forced labor compliance problem; the paid agent is the obvious upgrade.

• Free users expect free forever

  Keep the free check; sell continuous monitoring and documentation.

• Your websiteforcedlabor.ai is listed as a free, "no-cost, open-access tool that lets anyone enter a company or supplier name and immediately see potential links to state-sponsored forced labor in their supply chain"; the paid Forced Labor Compliance Agent covers "UFLPA, CBP Withhold Release Orders (WROs)" and "EU CSDDD".Source
• Your websiteApp Marketplace (/app-marketplace/, checked October 21, 2026): "Find The Right Agent for Your Supply Chain" lists six agents with filters for use case, function and price: Tariff and Trade Compliance Agent, Sub-Tier Supply Chain Mapping Agent, Forced Labor Compliance Agent, Disruption Early Warning and Avoidance Agent and Critical Minerals Exposure Agent (all "Paid", "Request Access"), and State-Sponsored Forced Labor Risk Screening (forcedlabor.ai, "Free"). The Disruption Early Warning card repeats the Critical Minerals card's description word for word ("Identify critical mineral exposure across products and suppliers..."). The page has no meta description and no canonical tag.Source
• Your websiteAgent pages: the "Read more" pages for the Tariff and Trade Compliance, Sub-Tier Supply Chain Mapping, Critical Minerals Exposure and Disruption Early Warning agents and for the free forcedlabor.ai screening show only the agent's name as a heading, with no description, capabilities or Request Access button; the four paid-agent pages also have no meta description. Only the Forced Labor Compliance Agent page has full content (what it is, key capabilities, who it is for, Request Access). The app sitemap lists exactly the four empty paid-agent pages; the marketplace page and the full Forced Labor page are not in any sitemap.Source
• HiringSenior Manager, Marketing Operations & AI Enablement (posted October 7, 2026): runs "campaign workflows, lead routing, SLA alignment, data quality, and reporting"; owns email "segmentation, testing, personalization, send optimization"; manages "lead scoring/routing, form strategy, nurture flows, attribution support, and the AI SDR program"; builds "AI-assisted workflows for campaign intake, email production, segmentation, QA, lead management, reporting". "Knowledge of HTML is required."Source

Add each quantified result to the hub as a short story card with industry, problem, result and agent used; add an H1 and industry filters at the top; and give commercial stories equal weight. Ask the four customers behind the numbers whether they can be named.

Buyers look for someone like them; numbers attached to an industry are what AEs and analysts quote.

• Customers decline naming

  Keep industry and size; add a quote from the champion.

• Your website1EXIGER.AI page: "Autonomous intelligence that unifies risk, impact, and execution"; a self-guided tour; "three trillion connected data points" across "200 jurisdictions"; quantified results without customer names: consumer health "80%" lower cost per risk assessment and match rate "from 20% to 60%", industrial technology "20K+ Downstream entities uncovered", federal trade enforcement "$5.5B Illicit transshipment detected", aerospace and defense "$100M Saved across metal purchases".Source
• Your websiteCase studies hub: 12 case studies, most of them government, defense or critical infrastructure (undersea cables, 5G infrastructure, seaports, essential medicines, a branch of the US Armed Services, firmware with sanctioned hardware); commercial stories are Oshkosh, a healthcare program and an aerospace equipment manufacturer. The page has no H1 heading. The quantified results on the 1EXIGER.AI page do not appear here.Source
• HiringCommercial sales: an Enterprise Account Executive for Texas (Houston or Laredo, posted August 29, 2026) and one for the West Coast (Portland, posted September 2, 2026). Each will "Build and own a comprehensive territory and attainment plan", "Develop strategic account plans for priority prospects with support from Business Development Representatives, Solution Consultants, and Customer Success Managers", and help "complex organizations solve critical supply chain, compliance, and risk-management challenges".Source
• HiringDirector of Product Marketing (McLean or Richmond, posted September 21, 2026, reporting to the Vice President, Demand Generation): "The recent launch of 1EXIGER.AI positions Exiger to move from market leader to market maker." The role "will define how the market understands 1EXIGER.AI", owns "positioning, product narrative, launch marketing, and analyst relations", and is asked to "Independently build AI tools, interactive demos, rapid prototypes, and automated workflows to demonstrate customer value". Success: "Product Marketing makes a measurable contribution to pipeline quality and revenue influence."Source

Unpublish or noindex the test and search pages, redirect duplicate releases to the original, remove stale landing pages, and add the marketplace and every agent page. Resubmit in Search Console and check coverage.

Search engines and AI crawlers spend their attention on what the sitemap lists; the new pages should get it, not test pages.

• Removing a page someone links to

  Redirect rather than delete.

• Your websiteSitemaps (checked October 21, 2026): 80 pages and 773 posts. The page sitemap includes /test-page-global-settings/, /test-3/, /404-2/, /about-33/, /search-2/ and /search/; posts include three copies of the Hope for Justice partnership release (-2, -3) and two of the firm launch release; the landing-page sitemap was last updated in June 2024.Source
• Your websiteApp Marketplace (/app-marketplace/, checked October 21, 2026): "Find The Right Agent for Your Supply Chain" lists six agents with filters for use case, function and price: Tariff and Trade Compliance Agent, Sub-Tier Supply Chain Mapping Agent, Forced Labor Compliance Agent, Disruption Early Warning and Avoidance Agent and Critical Minerals Exposure Agent (all "Paid", "Request Access"), and State-Sponsored Forced Labor Risk Screening (forcedlabor.ai, "Free"). The Disruption Early Warning card repeats the Critical Minerals card's description word for word ("Identify critical mineral exposure across products and suppliers..."). The page has no meta description and no canonical tag.Source
• Your websiteAgent pages: the "Read more" pages for the Tariff and Trade Compliance, Sub-Tier Supply Chain Mapping, Critical Minerals Exposure and Disruption Early Warning agents and for the free forcedlabor.ai screening show only the agent's name as a heading, with no description, capabilities or Request Access button; the four paid-agent pages also have no meta description. Only the Forced Labor Compliance Agent page has full content (what it is, key capabilities, who it is for, Request Access). The app sitemap lists exactly the four empty paid-agent pages; the marketplace page and the full Forced Labor page are not in any sitemap.Source

Add two questions (organization type, primary use case) to the demo form, route to commercial AE, federal AE, DIB team or EMEA in under five minutes, and let the AI SDR send a tailored first reply with the matching agent page and tour. Measure time to first human touch.

Speed to the right specialist decides enterprise demo rates, and the AI SDR keeps response times short without hiding the human.

• AI replies feel generic

  Use the form answers and review samples weekly.

• HiringSenior Manager, Marketing Operations & AI Enablement (posted October 7, 2026): runs "campaign workflows, lead routing, SLA alignment, data quality, and reporting"; owns email "segmentation, testing, personalization, send optimization"; manages "lead scoring/routing, form strategy, nurture flows, attribution support, and the AI SDR program"; builds "AI-assisted workflows for campaign intake, email production, segmentation, QA, lead management, reporting". "Knowledge of HTML is required."Source
• HiringCommercial sales: an Enterprise Account Executive for Texas (Houston or Laredo, posted August 29, 2026) and one for the West Coast (Portland, posted September 2, 2026). Each will "Build and own a comprehensive territory and attainment plan", "Develop strategic account plans for priority prospects with support from Business Development Representatives, Solution Consultants, and Customer Success Managers", and help "complex organizations solve critical supply chain, compliance, and risk-management challenges".Source
• HiringPublic sector sales: a Federal Account Executive for Federal Civilian (posted September 24, 2026) who will "Navigate federal procurement pathways, including direct awards, contract vehicles (GWACs, IDIQs), and integrator partnerships", plus an Area Vice President, National Security & Defense Industrial Base (posted August 17, 2026) to "lead one integrated growth strategy" across government customers, "prime contractors, systems integrators, mid-tier suppliers, and critical sub-tier manufacturers".Source
• HiringCustomer success at scale: a Customer Success Manager for Government "At Scale" Programs, for "a high-volume portfolio of government customers" through "structured programs, self-service enablement, and scalable engagement strategies" and "repeatable onboarding materials, enablement content, best practices"; and a Customer Success Architect in London (posted October 15, 2026) to take UK and EMEA customers "from go-live through adoption, value realization", where "EVRs are a mechanism for demonstrating value".Source

Give each rival its own URL with the existing table and text, current facts from the rival's site, a customer quote, and a migration offer. Keep the overview page as a hub. Arm AEs with the same pages.

Comparison searches are late-stage; separate pages rank, can be shared in a deal and are what AI assistants quote when asked to compare.

• Rivals change features

  Date each page and review quarterly.

• Your websiteCompetitive Analysis page: one page with a feature table and "Exiger vs" sections for Everstream, Prewave, Resilinc and Interos (reached by on-page anchors such as #everstream, not separate URLs). Claims include "World's Largest Supply Chain Knowledge Graph", "Full Bill-of-Materials Mapping" and "Cyber and Software Risk", marked N for all four rivals.Source
• Competitor researchRivals' own homepages: Everstream Analytics, "a Leader in Supply Chain Risk Management" with "AI-driven insights"; Prewave, an "AI-Powered Supplier Risk Management Platform" that "prioritises disruptions by business impact"; Resilinc, "Agentic Supply Chain Resiliency"; Interos, "Uncover and rank supply chain risks, so you can address them before they become CEO-level problems."See the research Source
• HiringDirector of Product Marketing (McLean or Richmond, posted September 21, 2026, reporting to the Vice President, Demand Generation): "The recent launch of 1EXIGER.AI positions Exiger to move from market leader to market maker." The role "will define how the market understands 1EXIGER.AI", owns "positioning, product narrative, launch marketing, and analyst relations", and is asked to "Independently build AI tools, interactive demos, rapid prototypes, and automated workflows to demonstrate customer value". Success: "Product Marketing makes a measurable contribution to pipeline quality and revenue influence."Source

Build each city's guest list from the AE's territory plan, invite through the AE and the BDR, run a scenario on the guest's own industry (energy in Dallas, aerospace and tech on the West Coast), and book follow-up working sessions before guests leave.

Small rooms of named accounts turn events into pipeline that AEs own.

• Low turnout

  Confirm a week out and invite a second contact per account.

• Your websiteEvents and programs: the "1EXIGER.AI Activation Series" of invitation-only executive lunches in Boston, London, Chicago, Washington DC, San Diego, Seattle, the Bay Area and Dallas; an "Exiger & Vodafone Executive Dinner"; a webinar "From Risk Signals to Action: Orchestrating Smarter Supplier Decisions with Agentic AI"; a "Webinar Wednesdays" replay series and the "Unlocking Resilience" podcast.Source
• HiringCommercial sales: an Enterprise Account Executive for Texas (Houston or Laredo, posted August 29, 2026) and one for the West Coast (Portland, posted September 2, 2026). Each will "Build and own a comprehensive territory and attainment plan", "Develop strategic account plans for priority prospects with support from Business Development Representatives, Solution Consultants, and Customer Success Managers", and help "complex organizations solve critical supply chain, compliance, and risk-management challenges".Source
• Your website1EXIGER.AI page: "Autonomous intelligence that unifies risk, impact, and execution"; a self-guided tour; "three trillion connected data points" across "200 jurisdictions"; quantified results without customer names: consumer health "80%" lower cost per risk assessment and match rate "from 20% to 60%", industrial technology "20K+ Downstream entities uncovered", federal trade enforcement "$5.5B Illicit transshipment detected", aerospace and defense "$100M Saved across metal purchases".Source

Rebuild the page as a buying guide: every current vehicle with status and scope, AWS Marketplace and P1, how integrators can include Exiger, and a contact for contracting officers. Keep historical contracts as past performance.

Federal buyers move faster when the path to buy is clear and current; a dated contract on the main page raises questions.

• Contract details are sensitive

  Publish only what is public in award notices.

• Your websiteBuying paths: 1Exiger has been in AWS Marketplace since March 17, 2026 ("without the traditional, lengthy procurement process"); Exiger Cyber is "Awardable" in the Platform One (P1) Solutions Marketplace (April 8, 2026); the Federal Contract Vehicles page leads with an Exiger DDIQ GSA contract whose listed period of performance runs from August 2022 to an option ending August 15, 2024.Source
• HiringPublic sector sales: a Federal Account Executive for Federal Civilian (posted September 24, 2026) who will "Navigate federal procurement pathways, including direct awards, contract vehicles (GWACs, IDIQs), and integrator partnerships", plus an Area Vice President, National Security & Defense Industrial Base (posted August 17, 2026) to "lead one integrated growth strategy" across government customers, "prime contractors, systems integrators, mid-tier suppliers, and critical sub-tier manufacturers".Source
• HiringAn AI Product Builder (posted September 21, 2026) to "use large language models, AI agents, automation tools, code, and rapid prototyping to turn ambiguous problems into product experiences people actually use". Every Exiger post describes "550+ global customers, including 150 Fortune 500 and 80+ government and defense industrial organizations", FedRAMP authorization and "a 2x Leader in Gartner Magic Quadrant for Supplier Risk Management".Source

Offer primes a program where their suppliers get a light, low-cost Exiger profile and alerts, and the prime gets better data. Each supplier becomes a lead for a full product when it has its own compliance needs.

A prime's supplier list is a distribution channel; suppliers join because their customer asks.

• Suppliers fear sharing data

  Explain exactly what the prime sees.

• HiringPublic sector sales: a Federal Account Executive for Federal Civilian (posted September 24, 2026) who will "Navigate federal procurement pathways, including direct awards, contract vehicles (GWACs, IDIQs), and integrator partnerships", plus an Area Vice President, National Security & Defense Industrial Base (posted August 17, 2026) to "lead one integrated growth strategy" across government customers, "prime contractors, systems integrators, mid-tier suppliers, and critical sub-tier manufacturers".Source
• Your website1EXIGER.AI page: "Autonomous intelligence that unifies risk, impact, and execution"; a self-guided tour; "three trillion connected data points" across "200 jurisdictions"; quantified results without customer names: consumer health "80%" lower cost per risk assessment and match rate "from 20% to 60%", industrial technology "20K+ Downstream entities uncovered", federal trade enforcement "$5.5B Illicit transshipment detected", aerospace and defense "$100M Saved across metal purchases".Source
• Your websiteApp Marketplace (/app-marketplace/, checked October 21, 2026): "Find The Right Agent for Your Supply Chain" lists six agents with filters for use case, function and price: Tariff and Trade Compliance Agent, Sub-Tier Supply Chain Mapping Agent, Forced Labor Compliance Agent, Disruption Early Warning and Avoidance Agent and Critical Minerals Exposure Agent (all "Paid", "Request Access"), and State-Sponsored Forced Labor Risk Screening (forcedlabor.ai, "Free"). The Disruption Early Warning card repeats the Critical Minerals card's description word for word ("Identify critical mineral exposure across products and suppliers..."). The page has no meta description and no canonical tag.Source

Publish short role-based courses (analyst, procurement, compliance lead) with the tour, a replay and a checklist each, and a certificate. Track completion by account and alert CSMs when an account stalls.

Self-serve learning lets one CSM support many accounts and gives a measurable adoption signal.

• Content goes stale quickly

  Short modules tied to each release.

• HiringCustomer success at scale: a Customer Success Manager for Government "At Scale" Programs, for "a high-volume portfolio of government customers" through "structured programs, self-service enablement, and scalable engagement strategies" and "repeatable onboarding materials, enablement content, best practices"; and a Customer Success Architect in London (posted October 15, 2026) to take UK and EMEA customers "from go-live through adoption, value realization", where "EVRs are a mechanism for demonstrating value".Source
• Your websiteEvents and programs: the "1EXIGER.AI Activation Series" of invitation-only executive lunches in Boston, London, Chicago, Washington DC, San Diego, Seattle, the Bay Area and Dallas; an "Exiger & Vodafone Executive Dinner"; a webinar "From Risk Signals to Action: Orchestrating Smarter Supplier Decisions with Agentic AI"; a "Webinar Wednesdays" replay series and the "Unlocking Resilience" podcast.Source
• Your website1EXIGER.AI page: "Autonomous intelligence that unifies risk, impact, and execution"; a self-guided tour; "three trillion connected data points" across "200 jurisdictions"; quantified results without customer names: consumer health "80%" lower cost per risk assessment and match rate "from 20% to 60%", industrial technology "20K+ Downstream entities uncovered", federal trade enforcement "$5.5B Illicit transshipment detected", aerospace and defense "$100M Saved across metal purchases".Source

Add a standard results slide to each value review with an opt-in for publishing (named or anonymous). Feed approved results into the hub, the agent pages and the AE decks each month.

Proof gathered during normal account work is cheaper and more current than one-off case studies.

• Customers are sensitive about risk data

  Default to anonymous industry results.

• HiringCustomer success at scale: a Customer Success Manager for Government "At Scale" Programs, for "a high-volume portfolio of government customers" through "structured programs, self-service enablement, and scalable engagement strategies" and "repeatable onboarding materials, enablement content, best practices"; and a Customer Success Architect in London (posted October 15, 2026) to take UK and EMEA customers "from go-live through adoption, value realization", where "EVRs are a mechanism for demonstrating value".Source
• Your websiteCase studies hub: 12 case studies, most of them government, defense or critical infrastructure (undersea cables, 5G infrastructure, seaports, essential medicines, a branch of the US Armed Services, firmware with sanctioned hardware); commercial stories are Oshkosh, a healthcare program and an aerospace equipment manufacturer. The page has no H1 heading. The quantified results on the 1EXIGER.AI page do not appear here.Source
• Your website1EXIGER.AI page: "Autonomous intelligence that unifies risk, impact, and execution"; a self-guided tour; "three trillion connected data points" across "200 jurisdictions"; quantified results without customer names: consumer health "80%" lower cost per risk assessment and match rate "from 20% to 60%", industrial technology "20K+ Downstream entities uncovered", federal trade enforcement "$5.5B Illicit transshipment detected", aerospace and defense "$100M Saved across metal purchases".Source

Build a two-minute interactive demo for each agent using a sample supply chain: tariff exposure for a sample bill of materials, critical minerals for a sample product. Embed it on each agent page and in the AI SDR's first email.

Seeing the agent work on a realistic example answers "what does it do?" faster than any copy.

• Sample data looks real

  Label it clearly as illustrative.

• HiringDirector of Product Marketing (McLean or Richmond, posted September 21, 2026, reporting to the Vice President, Demand Generation): "The recent launch of 1EXIGER.AI positions Exiger to move from market leader to market maker." The role "will define how the market understands 1EXIGER.AI", owns "positioning, product narrative, launch marketing, and analyst relations", and is asked to "Independently build AI tools, interactive demos, rapid prototypes, and automated workflows to demonstrate customer value". Success: "Product Marketing makes a measurable contribution to pipeline quality and revenue influence."Source
• Your websiteApp Marketplace (/app-marketplace/, checked October 21, 2026): "Find The Right Agent for Your Supply Chain" lists six agents with filters for use case, function and price: Tariff and Trade Compliance Agent, Sub-Tier Supply Chain Mapping Agent, Forced Labor Compliance Agent, Disruption Early Warning and Avoidance Agent and Critical Minerals Exposure Agent (all "Paid", "Request Access"), and State-Sponsored Forced Labor Risk Screening (forcedlabor.ai, "Free"). The Disruption Early Warning card repeats the Critical Minerals card's description word for word ("Identify critical mineral exposure across products and suppliers..."). The page has no meta description and no canonical tag.Source
• Your website1EXIGER.AI page: "Autonomous intelligence that unifies risk, impact, and execution"; a self-guided tour; "three trillion connected data points" across "200 jurisdictions"; quantified results without customer names: consumer health "80%" lower cost per risk assessment and match rate "from 20% to 60%", industrial technology "20K+ Downstream entities uncovered", federal trade enforcement "$5.5B Illicit transshipment detected", aerospace and defense "$100M Saved across metal purchases".Source
• HiringSenior Manager, Marketing Operations & AI Enablement (posted October 7, 2026): runs "campaign workflows, lead routing, SLA alignment, data quality, and reporting"; owns email "segmentation, testing, personalization, send optimization"; manages "lead scoring/routing, form strategy, nurture flows, attribution support, and the AI SDR program"; builds "AI-assisted workflows for campaign intake, email production, segmentation, QA, lead management, reporting". "Knowledge of HTML is required."Source

Send customers a monthly email on one agent: the problem, a result, a two-minute demo, and a one-click request that goes to the CSM. Segment by industry and current modules.

Expansion into agents is cheaper than new logos and makes the AI-native platform visible to users.

• Email fatigue

  One email a month, easy opt-out.

• Your websiteApp Marketplace (/app-marketplace/, checked October 21, 2026): "Find The Right Agent for Your Supply Chain" lists six agents with filters for use case, function and price: Tariff and Trade Compliance Agent, Sub-Tier Supply Chain Mapping Agent, Forced Labor Compliance Agent, Disruption Early Warning and Avoidance Agent and Critical Minerals Exposure Agent (all "Paid", "Request Access"), and State-Sponsored Forced Labor Risk Screening (forcedlabor.ai, "Free"). The Disruption Early Warning card repeats the Critical Minerals card's description word for word ("Identify critical mineral exposure across products and suppliers..."). The page has no meta description and no canonical tag.Source
• HiringAn AI Product Builder (posted September 21, 2026) to "use large language models, AI agents, automation tools, code, and rapid prototyping to turn ambiguous problems into product experiences people actually use". Every Exiger post describes "550+ global customers, including 150 Fortune 500 and 80+ government and defense industrial organizations", FedRAMP authorization and "a 2x Leader in Gartner Magic Quadrant for Supplier Risk Management".Source
• HiringSenior Manager, Marketing Operations & AI Enablement (posted October 7, 2026): runs "campaign workflows, lead routing, SLA alignment, data quality, and reporting"; owns email "segmentation, testing, personalization, send optimization"; manages "lead scoring/routing, form strategy, nurture flows, attribution support, and the AI SDR program"; builds "AI-assisted workflows for campaign intake, email production, segmentation, QA, lead management, reporting". "Knowledge of HTML is required."Source

Make a buyer page and talk track: how often new capabilities ship, how a customer request becomes a working agent, and how security and FedRAMP controls are kept. Show two examples of customer requests that shipped.

Speed of delivery is a reason to buy now; it needs proof and a security explanation to be credible.

• Buyers worry about AI-written code

  Lead with review and security controls.

• Press releaseSeptember 10, 2026: Exiger, with investors Carlyle, Insight Partners and JMI Equity, announced its "complete AI transformation" with 1EXIGER.AI, built on an "AI product development lifecycle (AI-PDLC)" with "AI now writing 95% of first-generation code", compressing "a three-year, $180 million upgrade into a four-month, $20 million sprint". The CEO described "Experience Builders, a new role"; Insight Partners cited "50% core market growth this year". The 2023 investment was $1.2 billion, followed by three acquisitions.Source
• HiringAn AI Product Builder (posted September 21, 2026) to "use large language models, AI agents, automation tools, code, and rapid prototyping to turn ambiguous problems into product experiences people actually use". Every Exiger post describes "550+ global customers, including 150 Fortune 500 and 80+ government and defense industrial organizations", FedRAMP authorization and "a 2x Leader in Gartner Magic Quadrant for Supplier Risk Management".Source
• HiringDirector of Product Marketing (McLean or Richmond, posted September 21, 2026, reporting to the Vice President, Demand Generation): "The recent launch of 1EXIGER.AI positions Exiger to move from market leader to market maker." The role "will define how the market understands 1EXIGER.AI", owns "positioning, product narrative, launch marketing, and analyst relations", and is asked to "Independently build AI tools, interactive demos, rapid prototypes, and automated workflows to demonstrate customer value". Success: "Product Marketing makes a measurable contribution to pipeline quality and revenue influence."Source

Invite ten customers to co-design one agent each with an AI Product Builder, with clear data ownership terms. Publish the agents in the marketplace with the customer's permission.

It turns the brand promise into a program and makes the marketplace grow from real needs.

• Agents too specific to one customer

  Pick problems shared by an industry.

• HiringAn AI Product Builder (posted September 21, 2026) to "use large language models, AI agents, automation tools, code, and rapid prototyping to turn ambiguous problems into product experiences people actually use". Every Exiger post describes "550+ global customers, including 150 Fortune 500 and 80+ government and defense industrial organizations", FedRAMP authorization and "a 2x Leader in Gartner Magic Quadrant for Supplier Risk Management".Source
• Press releaseSeptember 10, 2026: Exiger, with investors Carlyle, Insight Partners and JMI Equity, announced its "complete AI transformation" with 1EXIGER.AI, built on an "AI product development lifecycle (AI-PDLC)" with "AI now writing 95% of first-generation code", compressing "a three-year, $180 million upgrade into a four-month, $20 million sprint". The CEO described "Experience Builders, a new role"; Insight Partners cited "50% core market growth this year". The 2023 investment was $1.2 billion, followed by three acquisitions.Source
• Your websiteApp Marketplace (/app-marketplace/, checked October 21, 2026): "Find The Right Agent for Your Supply Chain" lists six agents with filters for use case, function and price: Tariff and Trade Compliance Agent, Sub-Tier Supply Chain Mapping Agent, Forced Labor Compliance Agent, Disruption Early Warning and Avoidance Agent and Critical Minerals Exposure Agent (all "Paid", "Request Access"), and State-Sponsored Forced Labor Risk Screening (forcedlabor.ai, "Free"). The Disruption Early Warning card repeats the Critical Minerals card's description word for word ("Identify critical mineral exposure across products and suppliers..."). The page has no meta description and no canonical tag.Source

Publish a quarterly index of measurable risk (for example tariff exposure and critical minerals concentration by sector), with charts journalists can use and a briefing for analysts.

Original data earns press, links and analyst attention, and supports the analyst relations work the Director owns.

• Sensitive findings

  Aggregate and review before release.

• Your website1EXIGER.AI page: "Autonomous intelligence that unifies risk, impact, and execution"; a self-guided tour; "three trillion connected data points" across "200 jurisdictions"; quantified results without customer names: consumer health "80%" lower cost per risk assessment and match rate "from 20% to 60%", industrial technology "20K+ Downstream entities uncovered", federal trade enforcement "$5.5B Illicit transshipment detected", aerospace and defense "$100M Saved across metal purchases".Source
• HiringDirector of Product Marketing (McLean or Richmond, posted September 21, 2026, reporting to the Vice President, Demand Generation): "The recent launch of 1EXIGER.AI positions Exiger to move from market leader to market maker." The role "will define how the market understands 1EXIGER.AI", owns "positioning, product narrative, launch marketing, and analyst relations", and is asked to "Independently build AI tools, interactive demos, rapid prototypes, and automated workflows to demonstrate customer value". Success: "Product Marketing makes a measurable contribution to pipeline quality and revenue influence."Source
• programmable.infoChannels: YouTube @exiger with 304 subscribers, 199 videos and about 50,000 total views; a Substack newsletter (exiger.substack.com) and an SCRM newsletter page; HubSpot for marketing automation; WordPress with Elementor; G2 profile "1Exiger Platform".Source

Score the rest of the list by fit (industry, regulatory exposure, supply chain complexity), run account-based ads and personal outreach with an industry-specific agent demo, and invite to the Activation Series.

A known target list makes demand generation measurable account by account.

• Long cycles

  Measure engagement as the leading indicator.

• HiringAn AI Product Builder (posted September 21, 2026) to "use large language models, AI agents, automation tools, code, and rapid prototyping to turn ambiguous problems into product experiences people actually use". Every Exiger post describes "550+ global customers, including 150 Fortune 500 and 80+ government and defense industrial organizations", FedRAMP authorization and "a 2x Leader in Gartner Magic Quadrant for Supplier Risk Management".Source
• HiringCommercial sales: an Enterprise Account Executive for Texas (Houston or Laredo, posted August 29, 2026) and one for the West Coast (Portland, posted September 2, 2026). Each will "Build and own a comprehensive territory and attainment plan", "Develop strategic account plans for priority prospects with support from Business Development Representatives, Solution Consultants, and Customer Success Managers", and help "complex organizations solve critical supply chain, compliance, and risk-management challenges".Source
• Your websiteEvents and programs: the "1EXIGER.AI Activation Series" of invitation-only executive lunches in Boston, London, Chicago, Washington DC, San Diego, Seattle, the Bay Area and Dallas; an "Exiger & Vodafone Executive Dinner"; a webinar "From Risk Signals to Action: Orchestrating Smarter Supplier Decisions with Agentic AI"; a "Webinar Wednesdays" replay series and the "Unlocking Resilience" podcast.Source
• HiringSenior Manager, Marketing Operations & AI Enablement (posted October 7, 2026): runs "campaign workflows, lead routing, SLA alignment, data quality, and reporting"; owns email "segmentation, testing, personalization, send optimization"; manages "lead scoring/routing, form strategy, nurture flows, attribution support, and the AI SDR program"; builds "AI-assisted workflows for campaign intake, email production, segmentation, QA, lead management, reporting". "Knowledge of HTML is required."Source

Ask quoted customers for permission to use name, company and logo; replace anonymous quotes with named ones or with a short video; keep sensitive ones anonymous by industry.

Named, recognizable references are what enterprise buyers trust most.

• Government customers cannot be named

  Use agency type and mission.

• Your websiteHomepage: H1 "The AI Partner for Supply Chain & Procurement Automation"; "Exiger Named a Leader in the 2026 Gartner Magic Quadrant for Supplier Risk Management Solutions Two Years in a Row", "Highest in Execution and Furthest in Vision"; ratings "4.5 / 5" and "4.8 / 5 based on 61 ratings" with a G2 link; an awards carousel that still features 2023 and 2024 awards; about 20 customer quotes, most attributed only to a job title.Source
• Your websiteCase studies hub: 12 case studies, most of them government, defense or critical infrastructure (undersea cables, 5G infrastructure, seaports, essential medicines, a branch of the US Armed Services, firmware with sanctioned hardware); commercial stories are Oshkosh, a healthcare program and an aerospace equipment manufacturer. The page has no H1 heading. The quantified results on the 1EXIGER.AI page do not appear here.Source

Compress the logo slider and carousel images, lazy-load sections below the fold, and defer the news ticker and chat until interaction. Check the effect on the paid landing pages too.

A faster first view keeps more event and ad traffic on the page; real-visitor scores already show the site is healthy, so this is a polish job.

• Breaking Elementor widgets

  Test on staging first.

• Google PageSpeedHomepage on mobile (October 21, 2026): performance 48/100; in the lab the main content takes 5.1 s, Speed Index is 8.8 s, Total Blocking Time 830 ms and the page downloads 8,475 KiB. Real Chrome visitors pass Core Web Vitals (LCP 2.1 s, INP 98 ms, CLS 0), so this matters mostly for first-time mobile visitors on slow connections, not as a ranking problem.Source
• Your websiteHomepage: H1 "The AI Partner for Supply Chain & Procurement Automation"; "Exiger Named a Leader in the 2026 Gartner Magic Quadrant for Supplier Risk Management Solutions Two Years in a Row", "Highest in Execution and Furthest in Vision"; ratings "4.5 / 5" and "4.8 / 5 based on 61 ratings" with a G2 link; an awards carousel that still features 2023 and 2024 awards; about 20 customer quotes, most attributed only to a job title.Source

Cut each webinar and podcast into three short clips with clear titles about one risk (tariffs, forced labor, critical minerals), add chapters to long videos, and link each to the matching agent page.

Short, topic-specific clips get found in search and give AEs something to send.

• Clips without context

  Add a one-line setup in each.

• programmable.infoChannels: YouTube @exiger with 304 subscribers, 199 videos and about 50,000 total views; a Substack newsletter (exiger.substack.com) and an SCRM newsletter page; HubSpot for marketing automation; WordPress with Elementor; G2 profile "1Exiger Platform".Source
• Your websiteEvents and programs: the "1EXIGER.AI Activation Series" of invitation-only executive lunches in Boston, London, Chicago, Washington DC, San Diego, Seattle, the Bay Area and Dallas; an "Exiger & Vodafone Executive Dinner"; a webinar "From Risk Signals to Action: Orchestrating Smarter Supplier Decisions with Agentic AI"; a "Webinar Wednesdays" replay series and the "Unlocking Resilience" podcast.Source

Publish a release log with short entries tied to agents and use cases, a monthly summary email to customers, and an RSS feed. Highlight customer-requested features.

Visible, frequent releases prove the speed claim and give customers reasons to log in.

• Revealing too much to rivals

  Describe outcomes, not internals.

• Press releaseSeptember 10, 2026: Exiger, with investors Carlyle, Insight Partners and JMI Equity, announced its "complete AI transformation" with 1EXIGER.AI, built on an "AI product development lifecycle (AI-PDLC)" with "AI now writing 95% of first-generation code", compressing "a three-year, $180 million upgrade into a four-month, $20 million sprint". The CEO described "Experience Builders, a new role"; Insight Partners cited "50% core market growth this year". The 2023 investment was $1.2 billion, followed by three acquisitions.Source
• Your websiteApp Marketplace (/app-marketplace/, checked October 21, 2026): "Find The Right Agent for Your Supply Chain" lists six agents with filters for use case, function and price: Tariff and Trade Compliance Agent, Sub-Tier Supply Chain Mapping Agent, Forced Labor Compliance Agent, Disruption Early Warning and Avoidance Agent and Critical Minerals Exposure Agent (all "Paid", "Request Access"), and State-Sponsored Forced Labor Risk Screening (forcedlabor.ai, "Free"). The Disruption Early Warning card repeats the Critical Minerals card's description word for word ("Identify critical mineral exposure across products and suppliers..."). The page has no meta description and no canonical tag.Source