SupplyCore growth playbook

Tag every product that is on the Sourcewell contract and build a filtered Sourcewell view of the catalogue (a product tag or category, the same way "connected-training-solutions" already works). Put a "Sourcewell contract #102325-SPY" badge on those product pages and a three-step "How to buy through Sourcewell" box (check eligibility, request a quote naming the contract, receive the PO) on the Sourcewell page and the filtered view. Point the button at the filtered view, add a meta description and a "Request a Sourcewell quote" form option that tells sales which contract the buyer is using.

Cooperative buyers choose a contract because it saves them a bid; they need to see in one minute that the product is on it. A filtered catalogue turns the May 2026 award into a shop window instead of a press release.

[ ] Price file mapped to catalogue products
[ ] "Sourcewell" tag on each
[ ] Contract badge and quote button on product pages
[ ] Button on /sourcewell-public-safety/ points to the filtered view
[ ] Three-step how-to-buy box
[ ] Meta description on the Sourcewell page
[ ] "Contract used" field routed in HubSpot

• Products not on contract shown as eligible

  Tag only from the awarded price file and review each quarter.

• Military buyers confused

  Keep the DLA views as the default and Sourcewell as its own view.

• Your websiteSourcewell Public Safety page: contract #102325-SPY lets "government and municipal agencies" buy training and simulation equipment and "Bypass the traditional Request for Proposal (RFP) process". Eligible buyers listed: cities, towns and counties; state and federal agencies; K-12 districts and colleges; fire, EMS, law enforcement and emergency management; tribal governments; certain nonprofits; Canadian public agencies. Its "View Products Available Through Sourcewell" button links to catalog.supplycore.com. The page has no meta description.Source
• Your cataloguecatalog.supplycore.com is the "SupplyCore TLS Catalog": its homepage says products are procured "through the Defense Logistics Agency (DLA) Tailored Logistics Support programs for Special Operational Equipment (SOE) and Fire and Emergency Services Equipment (F&ESE)", with "award notices in 7-10 days". Its product sitemap lists 416 products in 79 categories; a catalogue search for "sourcewell" (October 20, 2026) returns 2 results. Product tags include "connected-training-solutions", "rapidly-deployable-shelters" and "sof-week-2025-solutions".Source
• Your newsMay 14, 2026: "SupplyCore Awarded Public Safety Sourcewell Cooperative Contract". "Eligible cities, state governments, and other public agencies can now purchase essential public safety, fire, EMS, and tactical equipment and training solutions directly from SupplyCore"; the portfolio spans "tactical gear and medical kits", "GPS tracking and human performance monitoring devices", "rapid-deployment shelters and decontamination systems", "unmanned aircraft training environments" and range systems. Sourcewell has "more than 50,000 participating agencies".Source

Delete the blocks or replace them with two real answers (security clearance, remote work), and check other Divi pages for the same leftovers.

A defence supplier sells reliability; template text on a public page undercuts it.

• None significant

  A simple edit.

• Your websiteCareers page FAQ includes two unedited template blocks reading "Your Title Goes Here" and "Your content goes here. Edit or remove this text inline or in the module Content settings." Applications go to a Workable job board; the page says remote work is offered.Source

Keep the URL, swap the timers for an FY27 planning calendar (quarterly checkpoints, how to fund via MIPR, MILSTRIP and G-Invoicing), fix the description, and let visitors sign up for deadline reminders.

The page already ranks for year-end intent; keeping it current captures that every year.

• Wrong deadlines

  Use DLA's published dates and say they are guidance.

• Your websiteYear End page: "DLA Programs: Fiscal Year End 2026" with countdown timers to 3 Sept, 15 Sept and 30 Sept 2026 and MRO guidance for 1 and 15 Sept 2026; its meta description still reads "Secure DLA Special Operational Equipment by Sept 3, 2024." It offers "First time buying through DLA? Start Here!"Source
• Your websiteFire & Emergency Services page: SupplyCore is a Prime Vendor on DLA's F&ESE TLS programme for military fire departments; to order, "Your unit's Finance Office Point of Contact (FOPOC) must create an account with DLA before requesting a quote". The AbilityOne TLS page promises "Get on the contract in as little as 30 days" and funding "via G-Invoicing, MIPR, or MILSTRIP".Source

Turn on full-page caching at Flywheel, compress and resize the hero images, defer non-critical scripts and Google Tag Manager tags, and remove "user-scalable=0" from the viewport.

Faster pages help field users on base networks and improve search visibility; zoom fixes an accessibility problem.

• Theme breakage

  Test on staging first.

• Google PageSpeedHomepage on phones: performance 42/100 (desktop 77). Real Chrome visitors fail Core Web Vitals on loading: the main content appears at 4.2 s at the 75th percentile (target 2.5 s) and the first byte takes 3.1 s. In the lab test the main content takes 19.9 s; the page is 4.6 MB with 108 requests; render-blocking files cost about 3.6 s and images could save 1.4 MB. The viewport tag sets "maximum-scale=1.0, user-scalable=0", which stops phone users zooming.Source

Write one description per contract page naming the contract vehicle, who can buy, and the main products, and correct the typo.

Buyers search by contract name; a clear description wins the click.

• None significant

  Low effort.

• Your websiteSourcewell Public Safety page: contract #102325-SPY lets "government and municipal agencies" buy training and simulation equipment and "Bypass the traditional Request for Proposal (RFP) process". Eligible buyers listed: cities, towns and counties; state and federal agencies; K-12 districts and colleges; fire, EMS, law enforcement and emergency management; tribal governments; certain nonprofits; Canadian public agencies. Its "View Products Available Through Sourcewell" button links to catalog.supplycore.com. The page has no meta description.Source
• Your websiteGSA page: GSA Multiple Award Schedule contract # 47QSHA21D0004, "over 14,000 items" on GSA Advantage, plus GSA OCONUS logistics support for Japan and CENTCOM. Its meta description reads "General Servies Administration".Source
• Your websiteFire & Emergency Services page: SupplyCore is a Prime Vendor on DLA's F&ESE TLS programme for military fire departments; to order, "Your unit's Finance Office Point of Contact (FOPOC) must create an account with DLA before requesting a quote". The AbilityOne TLS page promises "Get on the contract in as little as 30 days" and funding "via G-Invoicing, MIPR, or MILSTRIP".Source

Render the brand list in the HTML (logo, name, link to the catalogue brand filter), using the catalogue's brand filters that already exist.

Buyers often start from a brand they already specify; a working brand list gets them to the product.

• Logo permissions

  Use names until logos are approved.

• Your websiteBrands page: the heading "Browse Products By Brand" is followed directly by "Can't Find What You're Looking For?"; no brand names are in the page HTML. Homepage: "TRUSTED PARTNER TO TRUSTED BRANDS" and "Meet Our Trusted Brands". Track My Order runs on portal.supplycore.com; chat is HubSpot.Source
• Your cataloguecatalog.supplycore.com is the "SupplyCore TLS Catalog": its homepage says products are procured "through the Defense Logistics Agency (DLA) Tailored Logistics Support programs for Special Operational Equipment (SOE) and Fire and Emergency Services Equipment (F&ESE)", with "award notices in 7-10 days". Its product sitemap lists 416 products in 79 categories; a catalogue search for "sourcewell" (October 20, 2026) returns 2 results. Product tags include "connected-training-solutions", "rapidly-deployable-shelters" and "sof-week-2025-solutions".Source

Build four pages, each with the products that buyer uses (fire training props, firearms simulators, medical kits, shelters), the contract box, and a quote form.

Buyers trust pages that speak their language and show their equipment.

• Thin pages

  Lead with real products and specs.

• Your websiteSourcewell Public Safety page: contract #102325-SPY lets "government and municipal agencies" buy training and simulation equipment and "Bypass the traditional Request for Proposal (RFP) process". Eligible buyers listed: cities, towns and counties; state and federal agencies; K-12 districts and colleges; fire, EMS, law enforcement and emergency management; tribal governments; certain nonprofits; Canadian public agencies. Its "View Products Available Through Sourcewell" button links to catalog.supplycore.com. The page has no meta description.Source
• Your newsMay 14, 2026: "SupplyCore Awarded Public Safety Sourcewell Cooperative Contract". "Eligible cities, state governments, and other public agencies can now purchase essential public safety, fire, EMS, and tactical equipment and training solutions directly from SupplyCore"; the portfolio spans "tactical gear and medical kits", "GPS tracking and human performance monitoring devices", "rapid-deployment shelters and decontamination systems", "unmanned aircraft training environments" and range systems. Sourcewell has "more than 50,000 participating agencies".Source
• Competitor researchRivals' own homepages: ADS, "Military Equipment & Tactical Gear Suppliers", with menus for featured catalogs, an A to Z supplier directory and a customer portal; NOBLE (federalresources.com now opens NOBLE), "global sustainment and operations support for the U.S. Military and civilian government agencies", with a GSA page and an RFQ form; Darley, "equipment, technology, and solutions for military, fire, and first responder missions", with pages for fire departments, EMS, law enforcement and schools and academies.See the research Source

Build a list of training academies and fire, police and EMS departments in priority states, send a short email with the filtered catalogue, run a monthly webinar on buying training gear through Sourcewell, and exhibit at state fire and police association events.

Agencies new to a vendor need a reason and an easy first step.

• Long budget cycles

  Start with low-cost items to open accounts.

• Your newsMay 14, 2026: "SupplyCore Awarded Public Safety Sourcewell Cooperative Contract". "Eligible cities, state governments, and other public agencies can now purchase essential public safety, fire, EMS, and tactical equipment and training solutions directly from SupplyCore"; the portfolio spans "tactical gear and medical kits", "GPS tracking and human performance monitoring devices", "rapid-deployment shelters and decontamination systems", "unmanned aircraft training environments" and range systems. Sourcewell has "more than 50,000 participating agencies".Source
• Your websiteSourcewell Public Safety page: contract #102325-SPY lets "government and municipal agencies" buy training and simulation equipment and "Bypass the traditional Request for Proposal (RFP) process". Eligible buyers listed: cities, towns and counties; state and federal agencies; K-12 districts and colleges; fire, EMS, law enforcement and emergency management; tribal governments; certain nonprofits; Canadian public agencies. Its "View Products Available Through Sourcewell" button links to catalog.supplycore.com. The page has no meta description.Source

Add three questions (who are you, what do you need, how will you pay) that point to the right contract page and quote form.

Removing the first confusion gets more buyers to the right form.

• Wrong advice

  Always offer "talk to us".

• Your websiteFire & Emergency Services page: SupplyCore is a Prime Vendor on DLA's F&ESE TLS programme for military fire departments; to order, "Your unit's Finance Office Point of Contact (FOPOC) must create an account with DLA before requesting a quote". The AbilityOne TLS page promises "Get on the contract in as little as 30 days" and funding "via G-Invoicing, MIPR, or MILSTRIP".Source
• Your websiteGSA page: GSA Multiple Award Schedule contract # 47QSHA21D0004, "over 14,000 items" on GSA Advantage, plus GSA OCONUS logistics support for Japan and CENTCOM. Its meta description reads "General Servies Administration".Source
• Your websiteSourcewell Public Safety page: contract #102325-SPY lets "government and municipal agencies" buy training and simulation equipment and "Bypass the traditional Request for Proposal (RFP) process". Eligible buyers listed: cities, towns and counties; state and federal agencies; K-12 districts and colleges; fire, EMS, law enforcement and emergency management; tribal governments; certain nonprofits; Canadian public agencies. Its "View Products Available Through Sourcewell" button links to catalog.supplycore.com. The page has no meta description.Source

Add contract tags (SOE, F&ESE, GSA, Sourcewell) to all 416 products, show them as badges and filters, and add spec sheets.

Clear eligibility cuts back-and-forth and speeds quotes.

• Data upkeep

  Review tags at each contract change.

• Your cataloguecatalog.supplycore.com is the "SupplyCore TLS Catalog": its homepage says products are procured "through the Defense Logistics Agency (DLA) Tailored Logistics Support programs for Special Operational Equipment (SOE) and Fire and Emergency Services Equipment (F&ESE)", with "award notices in 7-10 days". Its product sitemap lists 416 products in 79 categories; a catalogue search for "sourcewell" (October 20, 2026) returns 2 results. Product tags include "connected-training-solutions", "rapidly-deployable-shelters" and "sof-week-2025-solutions".Source
• Your websiteSourcewell Public Safety page: contract #102325-SPY lets "government and municipal agencies" buy training and simulation equipment and "Bypass the traditional Request for Proposal (RFP) process". Eligible buyers listed: cities, towns and counties; state and federal agencies; K-12 districts and colleges; fire, EMS, law enforcement and emergency management; tribal governments; certain nonprofits; Canadian public agencies. Its "View Products Available Through Sourcewell" button links to catalog.supplycore.com. The page has no meta description.Source

Turn the steps into a five-email course (register, request a quote, funding types, delivery, year-end planning) and offer it on every contract page.

New buyers who learn the process with SupplyCore tend to keep buying through it.

• Process changes

  Review twice a year.

• Your websiteFire & Emergency Services page: SupplyCore is a Prime Vendor on DLA's F&ESE TLS programme for military fire departments; to order, "Your unit's Finance Office Point of Contact (FOPOC) must create an account with DLA before requesting a quote". The AbilityOne TLS page promises "Get on the contract in as little as 30 days" and funding "via G-Invoicing, MIPR, or MILSTRIP".Source
• Your websiteYear End page: "DLA Programs: Fiscal Year End 2026" with countdown timers to 3 Sept, 15 Sept and 30 Sept 2026 and MRO guidance for 1 and 15 Sept 2026; its meta description still reads "Secure DLA Special Operational Equipment by Sept 3, 2024." It offers "First time buying through DLA? Start Here!"Source

Redirect each to the closest live page (base operations, year-end) or remove it, and add dates to news posts so old awards read as history.

A current site signals an active, capable vendor to buyers and search engines.

• Lost links

  Redirect, do not delete, pages with links.

• Your websiteSitemaps (read October 20, 2026): 129 supplier profile pages, most last edited January 18, 2022; pandemic-era pages still listed, including /project/hand-sanitizer-1-quart/, /project/safety-glasses-clear-lens/, /prevention-solutions/ and /year-end-quote/ (2020) and /ausa-2021/; dozens of news posts from 2012 to 2020 re-saved on April 16, 2026. The site has no case-study section.Source

Update every page with the products and contracts it is on, give each brand a short "how government buyers buy us" block and badge, and ask them to link from their own sites.

Brand sites send qualified buyers, and current pages help recruit new suppliers.

• Brands with several resellers

  Focus on contract vehicles only SupplyCore holds.

• Your websiteSitemaps (read October 20, 2026): 129 supplier profile pages, most last edited January 18, 2022; pandemic-era pages still listed, including /project/hand-sanitizer-1-quart/, /project/safety-glasses-clear-lens/, /prevention-solutions/ and /year-end-quote/ (2020) and /ausa-2021/; dozens of news posts from 2012 to 2020 re-saved on April 16, 2026. The site has no case-study section.Source
• Your websiteBrands page: the heading "Browse Products By Brand" is followed directly by "Can't Find What You're Looking For?"; no brand names are in the page HTML. Homepage: "TRUSTED PARTNER TO TRUSTED BRANDS" and "Meet Our Trusted Brands". Track My Order runs on portal.supplycore.com; chat is HubSpot.Source
• Competitor researchRivals' own homepages: ADS, "Military Equipment & Tactical Gear Suppliers", with menus for featured catalogs, an A to Z supplier directory and a customer portal; NOBLE (federalresources.com now opens NOBLE), "global sustainment and operations support for the U.S. Military and civilian government agencies", with a GSA page and an RFQ form; Darley, "equipment, technology, and solutions for military, fire, and first responder missions", with pages for fire departments, EMS, law enforcement and schools and academies.See the research Source

Add a "Security and compliance" section and badge to the contract pages and quote forms, and a short page on what it means for buyers.

Buyers and primes increasingly ask for CMMC; showing it early wins trust.

• Overclaiming scope

  State the exact certification.

• Your websiteAbout and news: a "DLA Prime Vendor" founded in 1987 as "a one-room family business"; contracts with DoD, DLA, the Department of State and GSA; Inc. 5000 for the eleventh time (August 2025); CMMC Level 2 (C3PAO) certification (September 2026); a DLA Water Purification Initiative contract with a base period through July 31, 2030; an FBI STEAL contract (August 2025); Military Friendly and HIRE Vets awards.Source

Write six short case studies (problem, products, delivery, result) and link them from the contract pages.

Buyers in government want proof that a vendor has delivered similar work.

• Release limits

  Use unit type, not names, when needed.

• Your websiteSitemaps (read October 20, 2026): 129 supplier profile pages, most last edited January 18, 2022; pandemic-era pages still listed, including /project/hand-sanitizer-1-quart/, /project/safety-glasses-clear-lens/, /prevention-solutions/ and /year-end-quote/ (2020) and /ausa-2021/; dozens of news posts from 2012 to 2020 re-saved on April 16, 2026. The site has no case-study section.Source
• Your websiteAbout and news: a "DLA Prime Vendor" founded in 1987 as "a one-room family business"; contracts with DoD, DLA, the Department of State and GSA; Inc. 5000 for the eleventh time (August 2025); CMMC Level 2 (C3PAO) certification (September 2026); a DLA Water Purification Initiative contract with a base period through July 31, 2030; an FBI STEAL contract (August 2025); Military Friendly and HIRE Vets awards.Source

Add a "reorder" and "related items" panel to the order status page and a follow-up email after delivery.

Repeat orders cost far less to win than new accounts.

• Portal limits

  Start with the email.

• Your websiteBrands page: the heading "Browse Products By Brand" is followed directly by "Can't Find What You're Looking For?"; no brand names are in the page HTML. Homepage: "TRUSTED PARTNER TO TRUSTED BRANDS" and "Meet Our Trusted Brands". Track My Order runs on portal.supplycore.com; chat is HubSpot.Source

Set up a small state and local team, add more cooperative contracts where they fit, and build a separate pipeline and reporting.

A second customer base reduces dependence on federal budgets.

• Different buying habits

  Learn from the first 20 accounts.

• Your websiteSourcewell Public Safety page: contract #102325-SPY lets "government and municipal agencies" buy training and simulation equipment and "Bypass the traditional Request for Proposal (RFP) process". Eligible buyers listed: cities, towns and counties; state and federal agencies; K-12 districts and colleges; fire, EMS, law enforcement and emergency management; tribal governments; certain nonprofits; Canadian public agencies. Its "View Products Available Through Sourcewell" button links to catalog.supplycore.com. The page has no meta description.Source
• Your newsMay 14, 2026: "SupplyCore Awarded Public Safety Sourcewell Cooperative Contract". "Eligible cities, state governments, and other public agencies can now purchase essential public safety, fire, EMS, and tactical equipment and training solutions directly from SupplyCore"; the portfolio spans "tactical gear and medical kits", "GPS tracking and human performance monitoring devices", "rapid-deployment shelters and decontamination systems", "unmanned aircraft training environments" and range systems. Sourcewell has "more than 50,000 participating agencies".Source
• Your websiteAbout and news: a "DLA Prime Vendor" founded in 1987 as "a one-room family business"; contracts with DoD, DLA, the Department of State and GSA; Inc. 5000 for the eleventh time (August 2025); CMMC Level 2 (C3PAO) certification (September 2026); a DLA Water Purification Initiative contract with a base period through July 31, 2030; an FBI STEAL contract (August 2025); Military Friendly and HIRE Vets awards.Source

Add buyer accounts with saved lists, quote history and one-click repeat quotes, linked to the portal.

Saved lists keep units with SupplyCore and speed year-end buying.

• Data rules

  Keep it inside CMMC controls.

• Your cataloguecatalog.supplycore.com is the "SupplyCore TLS Catalog": its homepage says products are procured "through the Defense Logistics Agency (DLA) Tailored Logistics Support programs for Special Operational Equipment (SOE) and Fire and Emergency Services Equipment (F&ESE)", with "award notices in 7-10 days". Its product sitemap lists 416 products in 79 categories; a catalogue search for "sourcewell" (October 20, 2026) returns 2 results. Product tags include "connected-training-solutions", "rapidly-deployable-shelters" and "sof-week-2025-solutions".Source
• Your websiteYear End page: "DLA Programs: Fiscal Year End 2026" with countdown timers to 3 Sept, 15 Sept and 30 Sept 2026 and MRO guidance for 1 and 15 Sept 2026; its meta description still reads "Secure DLA Special Operational Equipment by Sept 3, 2024." It offers "First time buying through DLA? Start Here!"Source
• Your websiteBrands page: the heading "Browse Products By Brand" is followed directly by "Can't Find What You're Looking For?"; no brand names are in the page HTML. Homepage: "TRUSTED PARTNER TO TRUSTED BRANDS" and "Meet Our Trusted Brands". Track My Order runs on portal.supplycore.com; chat is HubSpot.Source

Publish a hub: guides, buying through Sourcewell and DLA, product comparisons and a webinar series.

Owning a fast-growing topic brings new buyers.

• Regulation changes

  Date every guide.

• Your cataloguecatalog.supplycore.com is the "SupplyCore TLS Catalog": its homepage says products are procured "through the Defense Logistics Agency (DLA) Tailored Logistics Support programs for Special Operational Equipment (SOE) and Fire and Emergency Services Equipment (F&ESE)", with "award notices in 7-10 days". Its product sitemap lists 416 products in 79 categories; a catalogue search for "sourcewell" (October 20, 2026) returns 2 results. Product tags include "connected-training-solutions", "rapidly-deployable-shelters" and "sof-week-2025-solutions".Source
• Your newsMay 14, 2026: "SupplyCore Awarded Public Safety Sourcewell Cooperative Contract". "Eligible cities, state governments, and other public agencies can now purchase essential public safety, fire, EMS, and tactical equipment and training solutions directly from SupplyCore"; the portfolio spans "tactical gear and medical kits", "GPS tracking and human performance monitoring devices", "rapid-deployment shelters and decontamination systems", "unmanned aircraft training environments" and range systems. Sourcewell has "more than 50,000 participating agencies".Source

Hold quarterly demo days with suppliers at a regional training centre, invite Sourcewell-eligible agencies and record short videos.

Hands-on demos shorten decisions on high-value equipment.

• Low turnout

  Partner with the host academy.

• Your newsMay 14, 2026: "SupplyCore Awarded Public Safety Sourcewell Cooperative Contract". "Eligible cities, state governments, and other public agencies can now purchase essential public safety, fire, EMS, and tactical equipment and training solutions directly from SupplyCore"; the portfolio spans "tactical gear and medical kits", "GPS tracking and human performance monitoring devices", "rapid-deployment shelters and decontamination systems", "unmanned aircraft training environments" and range systems. Sourcewell has "more than 50,000 participating agencies".Source
• Your websiteSourcewell Public Safety page: contract #102325-SPY lets "government and municipal agencies" buy training and simulation equipment and "Bypass the traditional Request for Proposal (RFP) process". Eligible buyers listed: cities, towns and counties; state and federal agencies; K-12 districts and colleges; fire, EMS, law enforcement and emergency management; tribal governments; certain nonprofits; Canadian public agencies. Its "View Products Available Through Sourcewell" button links to catalog.supplycore.com. The page has no meta description.Source

Feature veteran associates in short profiles on the contract pages and LinkedIn.

Shared experience builds trust with military and first responder buyers.

• Privacy

  Opt-in only.

• Your websiteAbout and news: a "DLA Prime Vendor" founded in 1987 as "a one-room family business"; contracts with DoD, DLA, the Department of State and GSA; Inc. 5000 for the eleventh time (August 2025); CMMC Level 2 (C3PAO) certification (September 2026); a DLA Water Purification Initiative contract with a base period through July 31, 2030; an FBI STEAL contract (August 2025); Military Friendly and HIRE Vets awards.Source

Publish a capabilities page grouped by NAICS family with CAGE code, contracts and product examples, and a downloadable capabilities statement.

Contracting officers and primes looking for sources find a clear match.

• Too broad

  Lead with the strongest families.

• Public recordsSAM.gov: SUPPLYCORE LLC, Rockford, Illinois, CAGE 4V314, registration active to July 8, 2027 for all awards, primary NAICS 339999 with well over a hundred further NAICS codes.Source
• Your websiteGSA page: GSA Multiple Award Schedule contract # 47QSHA21D0004, "over 14,000 items" on GSA Advantage, plus GSA OCONUS logistics support for Japan and CENTCOM. Its meta description reads "General Servies Administration".Source