Taiga growth playbook

Agree one specialty support list with three honest statuses: Supported (bill it today), Scoped (we take it after a fit review of named claim types) and Not yet. Store it in one data file that feeds the specialties index, every guide's opening line, the FAQ answer and the structured data, so the pages can no longer disagree. Rewrite each guide's first screen as an H1 with the status ("Podiatry billing: scoped. We take office visits and procedures; supplier-billed footwear is reviewed case by case"), keep the useful billing content below it, and remove the word "draft" from published copy. Under the status, add the price line, a matched quote where one exists, and two calls to action: the three-minute signup for eClinicalWorks practices and "Book a fit call" for everyone else. Start with the five specialties the FAQ already names, then work down the list.

Specialty pages catch high-intent searches ("podiatry billing company") from owners comparing partners. A clear yes or a scoped yes converts; "this draft does not establish that" reads as an unfinished company and is quoted verbatim by answer engines. One source of truth also removes the contradiction a careful buyer would spot between the FAQ and the guides, and Taiga keeps its honest tone by saying "not yet" where that is true.

H1: <Specialty> billing with Taiga: <Supported | Scoped | Not yet>
What we take: <claim types>
What we review on a fit call: <claim types>
Price: 6.5% of collections up to $2M, no setup or per-claim fees, $0 if we collect nothing
Proof: <matched quote or result>
[Start in 3 minutes (eClinicalWorks)]  [Book a fit call]
FAQ: Does Taiga bill <specialty>? <one-sentence status answer from the shared list>

• Over-promising support for a specialty the team cannot bill well yet

  Use "Scoped" generously and list the claim types reviewed on the fit call.

• Losing the careful, compliant tone

  Keep the payer-coverage disclaimers; change only the support answer.

• Your websitePodiatry guide (checked twice on November 10, 2026): the FAQ "Does Taiga support podiatry?" is answered "This draft does not establish that.", and the same answer is in the page's FAQ structured data. The five guides checked (podiatry, primary care, mental health counseling, dermatology, cardiology) have no H1, no customer quote, no price and a single call to action, "Book a demo" with the founders.Source
• Your websiteSpecialty guides: the specialties sitemap lists 71 URLs, all last modified October 30, 2026. The /specialties index says "No support claim is implied by these draft guides", that Taiga "publicly names primary care and internal medicine among supported specialties", and asks visitors to have the team assess their mix, "particularly podiatry and optometry".Source
• Your websiteFAQ: "Does Taiga handle our specialty?" names primary care, pediatrics, cardiology, orthopedics and mental health "and others", with unsupported specialties disclosed upfront; owner-providers "reclaim 10 to 20 hours a week"; soft denials are resubmitted "within 48 to 72 hours"; "about half of denied claims are typically never resubmitted"; each practice gets a named account manager, with most questions answered "within 30 minutes". The cardiology guide says "Yes. Cardiology is one of the specialties Taiga names publicly."Source
• Your websiterobots.txt explicitly invites answer-engine crawlers: "We want Taiga's pages — including comparison pages — discoverable by AI Overviews" and other assistants.Source

Add a "On eClinicalWorks? Start in 3 minutes" block to the eClinicalWorks guide, the Taiga vs eClinicalWorks comparison, the small-practices page, the buyer's guide and every specialty guide. Pass the source page into the signup link (for example ?from=ecw-guide) so the EMR field is prefilled and PostHog can attribute signups. Keep "Book a demo" as the second choice for other EHRs.

A buyer who has just read that Taiga works with their EHR is at peak intent; a three-minute start removes the scheduling step that loses many small-practice owners, who are seeing patients during office hours.

• Practices on other EHRs click and hit a dead end

  Make the block say eClinicalWorks clearly and offer the call link beside it.

• Your website"Taiga is now self-serve" (published November 4, 2026): "Self-serve describes how you start, not who does the work." Signup takes about 3 minutes, one agreement covers the service and the HIPAA BAA, then an onboarding call; it is open to independent practices on eClinicalWorks, while practices on other EHRs book a call with the founders; go-live in about two weeks; "no setup or per-claim fees"; annual contracts.Source
• Your websiteEHR guides (48 in the integrations sitemap): the eClinicalWorks guide does not mention the new self-serve signup and its only call to action is "Book a demo"; it says the site "does not specify which eClinicalWorks version, modules, interface method". The Epic guide "does not claim a vendor partnership, endorsement or verified technical connection."Source
• Your websiteComparisons: six pages (Tebra, AdvancedMD, athenahealth, DrChrono, Adonis, eClinicalWorks), "honest about where the competitor is the better choice"; the hub describes eClinicalWorks as "One-vendor EHR, practice management, and RCM service at 2.9% of collections" and does not show Taiga's own rate; the Tebra page (prices checked November 3, 2026) lists Tebra at $49–$799 per provider per month; calls to action are "Talk to us" and "Book a demo". A 2026 buyer's guide ranks Taiga first of six.Source
• Your websiteSmall-practices page: 1 to 10 providers; specialty support for primary care, internal medicine, pediatrics, cardiology, orthopedics and mental health, with others "case by case"; the only calls to action are "Book a demo" and the case study; no sign-up and no price calculator.Source

Next to the slider and on the signup tier selector, show the estimated yearly fee in dollars at the chosen revenue, the monthly equivalent, and three plain lines: no setup fees, no per-claim fees, $0 if nothing is collected. Add a one-line comparison input ("What do you spend on billing today?") that shows the difference.

Small-practice owners think in dollars and payroll, not percentages; a dollar figure next to "$0 if we collect nothing" makes the risk-free nature of percentage pricing concrete at the moment of signup.

• A large dollar number scares small practices

  Show the monthly figure and the $0-if-nothing-collected line beside it.

• Your websiteHomepage: "The medical billing partner you want to work with."; "98% of claims are structured to pay without intervention"; "Live in two weeks"; a pricing slider from $250K to $10M+ at 6.5% of collections up to $2M, dropping "steadily toward 4%" near $10M; quotes from a family therapy practice, a medical center, a coding specialist and an internal medicine office manager ("The numbers are looking great."); calls to action "Get started", "Explore the portal" and "Book a demo".Source
• Your websiteSignup page, "Hand us your billing. Keep seeing patients.": asks for annual collections (Under $500K, $500K–$1M, $1M–$2M, $2M+), name, practice, email, a US mobile number and the EMR; no price is shown.Source
• Your website"Is Taiga right for you?": solo to ten-provider independent practices, not hospital-owned practices or large health systems; "If we do not collect, you do not pay."; it discloses no SOC 2 report yet, "No independent reviews yet", one published case study, and practice-wide performance figures "being prepared"; reference calls on request.Source

Add a persistent bar to the demo portal: "This is a sample practice. See your own numbers in two weeks." with the self-serve button for eClinicalWorks and "Book a call" for others. Label the data as sample clearly, add a three-stop guided tour (denials, days to get paid, patient balances), and track portal visitors through to signup.

A hands-on product view is a stronger close than any page of copy; adding the next step at the moment of interest converts curiosity the site already earns.

• Visitors mistake sample data for real results

  Label it "sample practice" on every screen.

• Your websiteDemo portal (demo.taigabilling.com, linked from the homepage as "Explore the portal"): a sample practice dashboard for a "Demo visitor" (30 days: $287,303 collected, 0.6% denial rate, 20.0 days to get paid, work queues and remittances); no sign-up or booking button is visible.Source
• Your websiteHomepage: "The medical billing partner you want to work with."; "98% of claims are structured to pay without intervention"; "Live in two weeks"; a pricing slider from $250K to $10M+ at 6.5% of collections up to $2M, dropping "steadily toward 4%" near $10M; quotes from a family therapy practice, a medical center, a coding specialist and an internal medicine office manager ("The numbers are looking great."); calls to action "Get started", "Explore the portal" and "Book a demo".Source

Map each existing quote and result to its specialty: the therapy case study to mental health counseling, clinical social work and psychology; the internal medicine quote to internal medicine, primary care and family medicine. Place one proof block near the top of each matched guide and on the matching comparison pages, with a link to the full case study.

Owners trust a peer in their own specialty more than a general claim, and the proof is already approved for public use.

• One case study looks thin repeated everywhere

  Use it only on its own specialties until more arrive.

• #1 Replace "This draft does not establish that" on the 71 specialty guides with a clear supported, scoped or not-yet answer

• Your websiteCase study (a solo family therapy practice in New Jersey): more than $3,700 in previously unpaid Horizon BCBSNJ revenue recovered after NPI, tax ID and credentialing blockers were fixed; 0% denials among adjudicated claims and 8.3 days from submission to payment in the July 16 to August 15 cohort; claims submitted 1 to 2 days after service.Source
• Your websiteHomepage: "The medical billing partner you want to work with."; "98% of claims are structured to pay without intervention"; "Live in two weeks"; a pricing slider from $250K to $10M+ at 6.5% of collections up to $2M, dropping "steadily toward 4%" near $10M; quotes from a family therapy practice, a medical center, a coding specialist and an internal medicine office manager ("The numbers are looking great."); calls to action "Get started", "Explore the portal" and "Book a demo".Source
• Your websitePodiatry guide (checked twice on November 10, 2026): the FAQ "Does Taiga support podiatry?" is answered "This draft does not establish that.", and the same answer is in the page's FAQ structured data. The five guides checked (podiatry, primary care, mental health counseling, dermatology, cardiology) have no H1, no customer quote, no price and a single call to action, "Book a demo" with the founders.Source

Add an H1 to the specialty and integration templates ("<Specialty> medical billing" / "<EHR> medical billing with Taiga"), matching the title tag. Set tag pages with fewer than three posts to noindex and remove them from the sitemap, and link the blog posts to the matching specialty and EHR guides instead.

Clear headings and fewer thin pages concentrate relevance on the pages that convert, which matters most for a domain first registered in 2026.

• Tag pages that already get traffic

  Keep any tag with real visits.

• Your websiteMain sitemap: 56 URLs: 10 core pages, 14 integration pages, 6 comparisons, 10 blog posts and 16 tag pages; separate specialties (71 URLs) and integrations sitemaps are listed in robots.txt.Source
• Your websitePodiatry guide (checked twice on November 10, 2026): the FAQ "Does Taiga support podiatry?" is answered "This draft does not establish that.", and the same answer is in the page's FAQ structured data. The five guides checked (podiatry, primary care, mental health counseling, dermatology, cardiology) have no H1, no customer quote, no price and a single call to action, "Book a demo" with the founders.Source
• PressY Combinator profile: Spring 2026 batch, founded 2026, team of 2 in San Francisco; both founders grew up around billing in their parents' medical practices; launch post April 30, 2026.Source

Publish a monthly scoreboard page from the dashboard data across all live practices: first-pass acceptance, denial rate, days from service to submission, days to payment, small denials appealed and recovered dollars, with the practice count and method. Update it automatically and link it from the homepage, comparisons and guides.

A public, dated, method-backed number turns the 98% claim into evidence and answers the main objection to a young vendor; it also feeds the sales playbook.

• A bad month is public

  Show rolling three-month figures and explain changes.

• Your website"Is Taiga right for you?": solo to ten-provider independent practices, not hospital-owned practices or large health systems; "If we do not collect, you do not pay."; it discloses no SOC 2 report yet, "No independent reviews yet", one published case study, and practice-wide performance figures "being prepared"; reference calls on request.Source
• Your websiteHomepage: "The medical billing partner you want to work with."; "98% of claims are structured to pay without intervention"; "Live in two weeks"; a pricing slider from $250K to $10M+ at 6.5% of collections up to $2M, dropping "steadily toward 4%" near $10M; quotes from a family therapy practice, a medical center, a coding specialist and an internal medicine office manager ("The numbers are looking great."); calls to action "Get started", "Explore the portal" and "Book a demo".Source
• Competitor researchAdonis homepage: "Recover the Revenue You've Already Earned", AI revenue recovery for physician groups, hospitals and RCM organizations, with customer results such as a "67% reduction in denials" and "4.5x return on investment in year 1"; calls to action are "Request a Demo".See the research Source

At day 30, the CSM shares the practice's own numbers (claims paid, denials appealed, days to payment) and, if the owner is happy, asks for a short review on one chosen review site plus permission to quote it. Track asks, reviews and quotes, and update the fit page when the first reviews land.

Third-party reviews are what cautious practice owners check before handing over billing; asking right after showing results gets more and better reviews.

• Asking unhappy customers

  Only ask after a positive day-30 review of numbers.

• Your website"Is Taiga right for you?": solo to ten-provider independent practices, not hospital-owned practices or large health systems; "If we do not collect, you do not pay."; it discloses no SOC 2 report yet, "No independent reviews yet", one published case study, and practice-wide performance figures "being prepared"; reference calls on request.Source
• HiringCareers page (four roles posted November 8, 2026 in San Francisco; "growing fast and hire ahead of need"): a Founding Account Executive, the first sales hire, to "run deals with independent practices from first call to signed contract" and write the playbook for later reps; a Customer Success Manager to get new practices live, keep them satisfied and bring feedback back; a Founding Engineer for the platform and its integrations ("TypeScript on Postgres"); and a Founding Machine Learning Engineer, the first ML hire, to own the models, agents, evals and data pipelines.Source

Package the reconciliation as a free "unpaid-claims check": under a BAA, the practice shares 90 days of claim and remittance files; Taiga returns a one-page report of unpaid and unappealed claims, likely causes (enrollment, modifiers, eligibility) and the dollar total, then offers to recover it. Promote it on the guides, comparisons and outbound.

A dollar figure from the owner's own data is the most persuasive pitch a billing partner can make, and the money found often covers months of fees.

• Too much free work

  Limit to practices in the target size and specialty list.

• Handling PHI before contract

  Sign the BAA before any data is shared.

• Your websiteCase study (a solo family therapy practice in New Jersey): more than $3,700 in previously unpaid Horizon BCBSNJ revenue recovered after NPI, tax ID and credentialing blockers were fixed; 0% denials among adjudicated claims and 8.3 days from submission to payment in the July 16 to August 15 cohort; claims submitted 1 to 2 days after service.Source
• Your websiteFAQ: "Does Taiga handle our specialty?" names primary care, pediatrics, cardiology, orthopedics and mental health "and others", with unsupported specialties disclosed upfront; owner-providers "reclaim 10 to 20 hours a week"; soft denials are resubmitted "within 48 to 72 hours"; "about half of denied claims are typically never resubmitted"; each practice gets a named account manager, with most questions answered "within 30 minutes". The cardiology guide says "Yes. Cardiology is one of the specialties Taiga names publicly."Source
• HiringCareers page (four roles posted November 8, 2026 in San Francisco; "growing fast and hire ahead of need"): a Founding Account Executive, the first sales hire, to "run deals with independent practices from first call to signed contract" and write the playbook for later reps; a Customer Success Manager to get new practices live, keep them satisfied and bring feedback back; a Founding Engineer for the platform and its integrations ("TypeScript on Postgres"); and a Founding Machine Learning Engineer, the first ML hire, to own the models, agents, evals and data pipelines.Source

Add a worksheet to the Taiga vs eClinicalWorks page and the hub: headline rate, plus the work the practice still does in-house, staff hours, small denials left unappealed, days to payment, and contract terms, with Taiga's "$0 if we collect nothing" and "every denial appealed". Keep the page's honest tone: say plainly when the bundled option is the better choice.

Price objections are won on total cost and work avoided, not on rate; putting the math on the page before the call saves the AE an argument and pre-qualifies buyers.

• Unfair-looking comparison

  Date every figure and name when the rival fits better.

• #2 Put the new three-minute self-serve signup on the eClinicalWorks guide and every page an eClinicalWorks practice reads

• Your websiteComparisons: six pages (Tebra, AdvancedMD, athenahealth, DrChrono, Adonis, eClinicalWorks), "honest about where the competitor is the better choice"; the hub describes eClinicalWorks as "One-vendor EHR, practice management, and RCM service at 2.9% of collections" and does not show Taiga's own rate; the Tebra page (prices checked November 3, 2026) lists Tebra at $49–$799 per provider per month; calls to action are "Talk to us" and "Book a demo". A 2026 buyer's guide ranks Taiga first of six.Source
• Your website"Taiga is now self-serve" (published November 4, 2026): "Self-serve describes how you start, not who does the work." Signup takes about 3 minutes, one agreement covers the service and the HIPAA BAA, then an onboarding call; it is open to independent practices on eClinicalWorks, while practices on other EHRs book a call with the founders; go-live in about two weeks; "no setup or per-claim fees"; annual contracts.Source
• Your website"Is Taiga right for you?": solo to ten-provider independent practices, not hospital-owned practices or large health systems; "If we do not collect, you do not pay."; it discloses no SOC 2 report yet, "No independent reviews yet", one published case study, and practice-wide performance figures "being prepared"; reference calls on request.Source

Email a one-page monthly report to each owner: collected, denials appealed and won, small denials recovered, days to payment versus their first month, and estimated hours saved. The CSM reviews it on a quarterly call, and the report becomes the renewal conversation 60 days before term.

Value that owners see every month makes renewal a formality; the report also surfaces unhappy practices early.

• Hours-saved estimate is questioned

  Show the method and let owners adjust it.

• Your websiteFAQ: "Does Taiga handle our specialty?" names primary care, pediatrics, cardiology, orthopedics and mental health "and others", with unsupported specialties disclosed upfront; owner-providers "reclaim 10 to 20 hours a week"; soft denials are resubmitted "within 48 to 72 hours"; "about half of denied claims are typically never resubmitted"; each practice gets a named account manager, with most questions answered "within 30 minutes". The cardiology guide says "Yes. Cardiology is one of the specialties Taiga names publicly."Source
• Your website"Taiga is now self-serve" (published November 4, 2026): "Self-serve describes how you start, not who does the work." Signup takes about 3 minutes, one agreement covers the service and the HIPAA BAA, then an onboarding call; it is open to independent practices on eClinicalWorks, while practices on other EHRs book a call with the founders; go-live in about two weeks; "no setup or per-claim fees"; annual contracts.Source
• PressY Combinator profile: Spring 2026 batch, founded 2026, team of 2 in San Francisco; both founders grew up around billing in their parents' medical practices; launch post April 30, 2026.Source

Add an onboarding checklist to the portal: EHR connected, payers enrolled, open A/R imported, first claim submitted, first payment posted, with the owner's to-dos (signatures, credentials) highlighted and a named CSM. Send a text when each step completes.

Visible progress cuts "what's happening?" calls and shortens time to the first payment, the moment the owner believes it works.

• Payer enrollment delays outside Taiga's control

  Show expected payer timelines on the tracker.

• Your website"Taiga is now self-serve" (published November 4, 2026): "Self-serve describes how you start, not who does the work." Signup takes about 3 minutes, one agreement covers the service and the HIPAA BAA, then an onboarding call; it is open to independent practices on eClinicalWorks, while practices on other EHRs book a call with the founders; go-live in about two weeks; "no setup or per-claim fees"; annual contracts.Source
• Your websiteCase study (a solo family therapy practice in New Jersey): more than $3,700 in previously unpaid Horizon BCBSNJ revenue recovered after NPI, tax ID and credentialing blockers were fixed; 0% denials among adjudicated claims and 8.3 days from submission to payment in the July 16 to August 15 cohort; claims submitted 1 to 2 days after service.Source
• HiringCareers page (four roles posted November 8, 2026 in San Francisco; "growing fast and hire ahead of need"): a Founding Account Executive, the first sales hire, to "run deals with independent practices from first call to signed contract" and write the playbook for later reps; a Customer Success Manager to get new practices live, keep them satisfied and bring feedback back; a Founding Engineer for the platform and its integrations ("TypeScript on Postgres"); and a Founding Machine Learning Engineer, the first ML hire, to own the models, agents, evals and data pipelines.Source

Launch a simple referral: a month of fees credited (or capped dollar credit) to both practices when a referred practice goes live. Ask at the day-30 and quarterly reviews, give owners a short email they can forward, and track referred signups with a code in the self-serve link.

Owner-to-owner trust is the cheapest acquisition for a young billing partner, and referred practices arrive pre-sold.

• Rules on inducements in healthcare referrals

  Have counsel confirm the structure first; it rewards a business-to-business vendor referral, not patient referrals.

• #8 Collect the first independent reviews at each practice's day-30 check-in

• Your website"Is Taiga right for you?": solo to ten-provider independent practices, not hospital-owned practices or large health systems; "If we do not collect, you do not pay."; it discloses no SOC 2 report yet, "No independent reviews yet", one published case study, and practice-wide performance figures "being prepared"; reference calls on request.Source
• Your websiteMain sitemap: 56 URLs: 10 core pages, 14 integration pages, 6 comparisons, 10 blog posts and 16 tag pages; separate specialties (71 URLs) and integrations sitemaps are listed in robots.txt.Source

Let non-eClinicalWorks visitors finish the first step (name, practice, EMR, collections) and join a waitlist for their EHR instead of hitting a wall. Rank EHRs by waitlist size and collections tier each month, build self-serve for the top one, and email its waitlist on launch. Pair each EHR guide with a "join the waitlist" button.

It turns lost visitors into a queue of pre-qualified leads and makes the integration roadmap a demand decision, not a guess.

• Waitlist goes cold

  Offer waitlisted practices a founder call in the meantime.

• #2 Put the new three-minute self-serve signup on the eClinicalWorks guide and every page an eClinicalWorks practice reads

• Your websiteSignup page, "Hand us your billing. Keep seeing patients.": asks for annual collections (Under $500K, $500K–$1M, $1M–$2M, $2M+), name, practice, email, a US mobile number and the EMR; no price is shown.Source
• Your website"Taiga is now self-serve" (published November 4, 2026): "Self-serve describes how you start, not who does the work." Signup takes about 3 minutes, one agreement covers the service and the HIPAA BAA, then an onboarding call; it is open to independent practices on eClinicalWorks, while practices on other EHRs book a call with the founders; go-live in about two weeks; "no setup or per-claim fees"; annual contracts.Source
• Your websiteEHR guides (48 in the integrations sitemap): the eClinicalWorks guide does not mention the new self-serve signup and its only call to action is "Book a demo"; it says the site "does not specify which eClinicalWorks version, modules, interface method". The Epic guide "does not claim a vendor partnership, endorsement or verified technical connection."Source
• HiringCareers page (four roles posted November 8, 2026 in San Francisco; "growing fast and hire ahead of need"): a Founding Account Executive, the first sales hire, to "run deals with independent practices from first call to signed contract" and write the playbook for later reps; a Customer Success Manager to get new practices live, keep them satisfied and bring feedback back; a Founding Engineer for the platform and its integrations ("TypeScript on Postgres"); and a Founding Machine Learning Engineer, the first ML hire, to own the models, agents, evals and data pipelines.Source

Use the existing trust-center tooling to begin a SOC 2 Type I, publish the auditor and expected date on the trust center and fit page, and give the AE a short security one-pager. Move to Type II once Type I is complete.

Stating a dated plan turns a disclosed gap into a credibility signal and removes the most common late-stage blocker for bigger practices.

• Engineering time pulled from product

  Scope Type I tightly and use the platform's templates.

• Your website"Is Taiga right for you?": solo to ten-provider independent practices, not hospital-owned practices or large health systems; "If we do not collect, you do not pay."; it discloses no SOC 2 report yet, "No independent reviews yet", one published case study, and practice-wide performance figures "being prepared"; reference calls on request.Source
• Your websiteFAQ: "Does Taiga handle our specialty?" names primary care, pediatrics, cardiology, orthopedics and mental health "and others", with unsupported specialties disclosed upfront; owner-providers "reclaim 10 to 20 hours a week"; soft denials are resubmitted "within 48 to 72 hours"; "about half of denied claims are typically never resubmitted"; each practice gets a named account manager, with most questions answered "within 30 minutes". The cardiology guide says "Yes. Cardiology is one of the specialties Taiga names publicly."Source

Make one cheap fix for cold mobile visitors from ads or outreach: show a compressed poster image first and load the video after, and set long cache lifetimes on static assets (about 1.6 MB to save). Then stop: spend the engineering time on ideas 1-4.

It protects first impressions on slow phones at almost no cost while avoiding a speed project that real-user data says is unnecessary.

• Hero looks static on phones

  Use a strong first frame.

• PageSpeedHomepage mobile score 79/100 (desktop 100): lab LCP 5.4 s with the hero video as the largest element, a 4.4 MB page, and about 1.6 MB to save with efficient cache lifetimes. Real visitors already pass Core Web Vitals: p75 LCP 948 ms (39% faster than before), INP 78 ms, CLS 0.01.Source

Build the playbook on three inputs: the ideal practice (independent, 1-10 providers, a supported specialty, eClinicalWorks first), the competitor the practice uses today (one talk track per comparison page) and the opening offer (the unpaid-claims check). Run outbound to that list, log every objection, and update the comparison pages monthly from what the AE hears.

A first AE with a tight list, honest talk tracks and a free, valuable first meeting ramps faster, and the loop back to the pages keeps marketing and sales aligned.

• Cold outreach to busy clinicians

  Call office managers and lead with the free check.

• #1 Replace "This draft does not establish that" on the 71 specialty guides with a clear supported, scoped or not-yet answer
• #9 Offer a free unpaid-claims check: reconcile 90 days of claims against payments, as in the therapy case study

• HiringCareers page (four roles posted November 8, 2026 in San Francisco; "growing fast and hire ahead of need"): a Founding Account Executive, the first sales hire, to "run deals with independent practices from first call to signed contract" and write the playbook for later reps; a Customer Success Manager to get new practices live, keep them satisfied and bring feedback back; a Founding Engineer for the platform and its integrations ("TypeScript on Postgres"); and a Founding Machine Learning Engineer, the first ML hire, to own the models, agents, evals and data pipelines.Source
• Your websiteComparisons: six pages (Tebra, AdvancedMD, athenahealth, DrChrono, Adonis, eClinicalWorks), "honest about where the competitor is the better choice"; the hub describes eClinicalWorks as "One-vendor EHR, practice management, and RCM service at 2.9% of collections" and does not show Taiga's own rate; the Tebra page (prices checked November 3, 2026) lists Tebra at $49–$799 per provider per month; calls to action are "Talk to us" and "Book a demo". A 2026 buyer's guide ranks Taiga first of six.Source
• Your websiteSmall-practices page: 1 to 10 providers; specialty support for primary care, internal medicine, pediatrics, cardiology, orthopedics and mental health, with others "case by case"; the only calls to action are "Book a demo" and the case study; no sign-up and no price calculator.Source

Build a specialty eval set from de-identified, physician-approved claims: draft-code acceptance rate (how often physicians approve without edits), first-pass payment rate and denial causes. Set a public bar (for example, 95% approval without edits over 200 claims) for a specialty to become "Supported", and show the date and sample size on each guide.

It turns the AI claim into measurable, specialty-level proof, sets a clear roadmap for the ML team and gives each guide a reason to change status over time.

• Small samples in rare specialties

  Keep them "Scoped" until the sample is reached.

• #1 Replace "This draft does not establish that" on the 71 specialty guides with a clear supported, scoped or not-yet answer

• HiringCareers page (four roles posted November 8, 2026 in San Francisco; "growing fast and hire ahead of need"): a Founding Account Executive, the first sales hire, to "run deals with independent practices from first call to signed contract" and write the playbook for later reps; a Customer Success Manager to get new practices live, keep them satisfied and bring feedback back; a Founding Engineer for the platform and its integrations ("TypeScript on Postgres"); and a Founding Machine Learning Engineer, the first ML hire, to own the models, agents, evals and data pipelines.Source
• Your websiteSpecialty guides: the specialties sitemap lists 71 URLs, all last modified October 30, 2026. The /specialties index says "No support claim is implied by these draft guides", that Taiga "publicly names primary care and internal medicine among supported specialties", and asks visitors to have the team assess their mix, "particularly podiatry and optometry".Source

Offer a standalone, no-annual-contract "recover old claims" service: Taiga works the practice's aged A/R and stale denials for a share of what it recovers. Use it as a paid first step; practices that see the money arrive are offered the full service with the recovery fee credited.

It lowers the commitment for cautious owners, earns revenue from the work Taiga is already good at, and builds proof before the annual contract.

• Distracts from the core service

  Cap the number of recovery-only clients per month.

• Conflicts with the current biller's contract

  Check contracts before taking over claims.

• #9 Offer a free unpaid-claims check: reconcile 90 days of claims against payments, as in the therapy case study

• Your websiteCase study (a solo family therapy practice in New Jersey): more than $3,700 in previously unpaid Horizon BCBSNJ revenue recovered after NPI, tax ID and credentialing blockers were fixed; 0% denials among adjudicated claims and 8.3 days from submission to payment in the July 16 to August 15 cohort; claims submitted 1 to 2 days after service.Source
• Your websiteFAQ: "Does Taiga handle our specialty?" names primary care, pediatrics, cardiology, orthopedics and mental health "and others", with unsupported specialties disclosed upfront; owner-providers "reclaim 10 to 20 hours a week"; soft denials are resubmitted "within 48 to 72 hours"; "about half of denied claims are typically never resubmitted"; each practice gets a named account manager, with most questions answered "within 30 minutes". The cardiology guide says "Yes. Cardiology is one of the specialties Taiga names publicly."Source
• Your website"Is Taiga right for you?": solo to ten-provider independent practices, not hospital-owned practices or large health systems; "If we do not collect, you do not pay."; it discloses no SOC 2 report yet, "No independent reviews yet", one published case study, and practice-wide performance figures "being prepared"; reference calls on request.Source

Publish a yearly, de-identified report: denial causes by specialty and payer type, the dollar value of small denials, how often appeals win and how long they take. Release it with a webinar for practice owners and a press push to trade outlets, and gate a detailed specialty cut.

Original data earns links, press and answer-engine citations, and positions Taiga as the authority on the exact pain it solves.

• Too few practices for credible numbers

  Wait for a minimum sample; start with a smaller quarterly note.

• #7 Publish the practice-wide numbers the site says are "being prepared" as a monthly scoreboard

• Your websiteFAQ: "Does Taiga handle our specialty?" names primary care, pediatrics, cardiology, orthopedics and mental health "and others", with unsupported specialties disclosed upfront; owner-providers "reclaim 10 to 20 hours a week"; soft denials are resubmitted "within 48 to 72 hours"; "about half of denied claims are typically never resubmitted"; each practice gets a named account manager, with most questions answered "within 30 minutes". The cardiology guide says "Yes. Cardiology is one of the specialties Taiga names publicly."Source
• Your websiterobots.txt explicitly invites answer-engine crawlers: "We want Taiga's pages — including comparison pages — discoverable by AI Overviews" and other assistants.Source
• Competitor researchAdonis homepage: "Recover the Revenue You've Already Earned", AI revenue recovery for physician groups, hospitals and RCM organizations, with customer results such as a "67% reduction in denials" and "4.5x return on investment in year 1"; calls to action are "Request a Demo".See the research Source

Record short (60-90 second) founder videos, each on one real billing problem small practices face (late claims, missed modifiers, written-off small denials, enrollment rejections), told through the family-practice lens. Post on LinkedIn and X weekly, embed the matching video on the relevant blog post or specialty guide, and end each with the unpaid-claims check.

Owners buy from people who understand their world; a founder story with practical lessons builds trust that a young brand cannot buy.

• Founder time is scarce

  Batch-record ten videos in one afternoon.

• PressY Combinator profile: Spring 2026 batch, founded 2026, team of 2 in San Francisco; both founders grew up around billing in their parents' medical practices; launch post April 30, 2026.Source
• Your websiteMain sitemap: 56 URLs: 10 core pages, 14 integration pages, 6 comparisons, 10 blog posts and 16 tag pages; separate specialties (71 URLs) and integrations sitemaps are listed in robots.txt.Source

Publish a step-by-step guide on enrollment and provider-record rejections (NPI and tax ID mismatches, credentialing gaps, payer provider records), with a checklist a solo clinician can run in 20 minutes, written by the team that fixed the case-study practice. Link it from the mental health and therapy guides, and end with the unpaid-claims check.

It targets an urgent, searchable problem for the solo segment Taiga already wins, and shows expertise beyond AI coding.

• Payer rules vary

  Keep it to general steps and say rules differ by payer.

• Your websiteCase study (a solo family therapy practice in New Jersey): more than $3,700 in previously unpaid Horizon BCBSNJ revenue recovered after NPI, tax ID and credentialing blockers were fixed; 0% denials among adjudicated claims and 8.3 days from submission to payment in the July 16 to August 15 cohort; claims submitted 1 to 2 days after service.Source
• Your websiteMain sitemap: 56 URLs: 10 core pages, 14 integration pages, 6 comparisons, 10 blog posts and 16 tag pages; separate specialties (71 URLs) and integrations sitemaps are listed in robots.txt.Source