Supercell growth playbook

Add a clear "Official Store" button to each game page that goes to that game's Store (store.supercell.com/clashroyale and so on), with a line naming store.supercell.com as the only official Store and a link to the fake-store warning. Add the Store to the mobile menu, the footer and each game's blog posts about offers. Tag the links so each game's D2C owner sees visits from supercell.com.

The official site is the page players and search engines trust most. Linking it to the Store sends players to the real thing, takes traffic away from look-alike sites, and gives each D2C owner a steady top-of-funnel source that costs nothing.

[ ] "Official Store" button on all five game pages
[ ] Each button goes to that game's Store
[ ] Line naming store.supercell.com as the only official Store
[ ] Link to the fake-store warning
[ ] Store in mobile menu and footer
[ ] Parent's Guide link beside it
[ ] Campaign tags per game and placement
[ ] Monthly visits report per D2C owner

• Younger players see Store buttons

  Keep the button informational, link the Parent's Guide next to it, and never show prices or timers on the game page.

• Different priorities per game

  Let each D2C owner choose the landing page, with one shared design.

• Your websiteStore links (checked October 22, 2026): on the homepage the Supercell Store appears once, as an icon in the desktop menu. The five game pages (clashroyale.com, brawlstars.com and clashofclans.com redirect to them) link to the App Store, Google Play, Amazon (Clash of Clans, Hay Day), social channels and the game blog, but not to the Supercell Store or to that game's own Store page.Source
• HiringProduct Manager, D2C (Helsinki, posted April 30, 2026 and still open): "Supercell is building direct relationships with players through the Supercell Store"; D2C "is already a significant element of each game's P&L", so Supercell is "embedding a dedicated D2C owner inside each game team". The role owns "D2C revenue share, conversion, retention, top-of-funnel", an offer calendar, and must "grow Store visits and convert visitors" with "freebie-to-upsell funnels, creator activations, and community events", "with a player-first mindset".Source
• Your website"Stay Safe: Spotting Fake Supercell Store Websites": scammers are "creating fake Supercell Store websites" to "grab your personal info"; "There is only one official Supercell Store, and that's store.supercell.com". An "Our Domains" page lists official domains and look-alikes to watch for.Source
• Supercell Storestore.supercell.com has a Store per game (Brawl Stars, Clash of Clans, Clash Royale, Hay Day, Boom Beach) in 20+ languages; players "Log in to view offers" with Supercell ID, every purchase "earns you points towards your next Store Bonus", and "Store Specials are high-value offers that only appear on the Clash Royale Store". supercellstore.com redirects to it.Source

Replace every app button with links from today's attribution platform, one per game, store and placement (game page, news post, homepage). Point "Download our games" links to a chooser rather than the developer page. Then add website installs as a channel in the measurement stack.

The website is a free channel that is currently invisible in the numbers. Measured properly, it shows which news posts and collaborations actually create installs.

• Small numbers next to paid media

  Use them for content decisions, not budget.

• Your websiteApp links on the game pages: the Google Play buttons for Clash of Clans, Hay Day and Boom Beach carry a hard-coded tracking referrer dated December 2014 ("...-20141216-1681"), while Brawl Stars and Clash Royale carry none; App Store buttons use old itunes.apple.com addresses, and the general "Download our games" links go to the developer pages, not a game.Source
• HiringMarTech Engineer (Helsinki, posted August 13, 2026): the CRM data platform "Today ... powers scheduled data syncs; tomorrow it will power real-time, multi-channel marketing ... across email, mobile push notifications, and future channels like WhatsApp". First-year goals: "Move CRM from batch to real time", "Launch mobile push notifications as a first-class channel ... for one game", and "Build privacy by design" with consent and GDPR "from day one"; the team also supports "our mobile attribution stack".Source
• HiringMarketing Data Science Lead (Helsinki, posted August 13, 2026): owns "pLTV, attribution, incrementality, brand/lifecycle, signal and audience modeling" across "performance/UA, brand, game teams marketing and live-ops, product marketing and lifecycle, influencer and partnerships"; a first question to answer: "Are our attribution and pLTV models shaping investments?"Source

Set the page language from the URL (ja, ko, zh, pt and so on), add hreflang links between every translation and the English original, include them in the sitemap, and give each language its own title and description. Check Japanese and Korean search results before and after.

Correct language tags let Google, Naver and AI assistants show the local article for local searches, which is where Brawl Stars and Clash Royale publish the most.

• Missing translations break links

  Only link versions that exist.

• Sitemapsupercell.com sitemap (14,707 URLs, read October 22, 2026): 12,550 are translated news pages under /en/games/<game>/<language>/ in 20 languages. A sampled Japanese article has a Japanese title but declares <html lang="en">, with no hreflang links to its other language versions. By game: Clash Royale 5,819 URLs, Brawl Stars 4,349, Clash of Clans 3,587, Hay Day 80, Boom Beach 63; the Hay Day blog on supercell.com shows two posts, from September 2023 and September 2025.Source
• HiringASO Specialist (Helsinki or London, posted October 15, 2026): "increase the visibility and downloads of our existing games" on the App Store and Google Play; "Execute A/B testing to increase conversions", "Create localisation strategies for our top markets" and "Work with our UA team to create Custom Product Pages & Custom Store Listings".Source
• HiringGame-team marketing: a Product Marketing Manager, Brawl Stars (posted May 27, 2026, still open) for a game with "100M+ monthly active players" and "major updates every few weeks, each accompanied by trailers, social content, creator activations, and community campaigns"; a Competitive Experience Manager, Clash Royale (June 29) to build competitive play "from grassroots tournaments to global championships", including CRL.Source

Set the title, share title and description to Hay Day's own words, add a short server-rendered summary with the download links and the official Store link, and test the share preview. Or redirect hayday.com to the supercell.com Hay Day page like the other games.

Every Hay Day link shared by players shows the preview. A proper title and text also help search engines and AI assistants describe the game correctly.

• Two Hay Day sites compete

  Pick one canonical home.

• Your websitehayday.com is a separate site (not redirected like the other games): its page title and social share title show a build project name instead of "Hay Day", the description is just "Hay Day official website", and the 2,966-byte HTML carries no readable text, because everything is drawn in the browser.Source
• HiringPlatform and Hay Day roles: a Senior Software Engineer, Supercell ID (September 3): Supercell ID "connects hundreds of millions of players to Supercell's ecosystem", from "registration and login to account safety, compliance and identity"; a Live Ops Designer, Hay Day (July 29) and a Principal Product Manager, Live Ops & Monetization, Hay Day to "drive player engagement and business growth".Source
• Your websiteStore links (checked October 22, 2026): on the homepage the Supercell Store appears once, as an icon in the desktop menu. The five game pages (clashroyale.com, brawlstars.com and clashofclans.com redirect to them) link to the App Store, Google Play, Amazon (Clash of Clans, Hay Day), social channels and the game blog, but not to the Supercell Store or to that game's own Store page.Source

Serve a smaller, modern-format mobile hero, defer the cookie banner script, and rewrite the homepage description to name the games and what players can do on the site (news, Store, support, Parent's Guide). Re-run PageSpeed afterwards.

Players in markets with slower networks get the page faster, and a specific description earns more clicks from searches for "Supercell".

• Lab gains not felt by most visitors

  Prioritize the description; treat speed as a slow-network fix.

• PageSpeed testGoogle PageSpeed for supercell.com/en (October 22, 2026). Real Chrome visitors pass Core Web Vitals: main content in 2.0 s, taps respond in 162 ms, no layout shift, and load time is 21% faster than a year earlier. The throttled mobile lab test scores 64/100 with the main content at 17.4 s, because the mobile hero image is the largest element and the page downloads 3.9 MB (2.8 MB images); render-blocking requests cost about 1.3 s. The homepage description is "Visit Supercell.com and find out more about us and our games."Source
• Your websiteStore links (checked October 22, 2026): on the homepage the Supercell Store appears once, as an icon in the desktop menu. The five game pages (clashroyale.com, brawlstars.com and clashofclans.com redirect to them) link to the App Store, Google Play, Amazon (Clash of Clans, Hay Day), social channels and the game blog, but not to the Supercell Store or to that game's own Store page.Source
• Your websiteParent's Guide (written with Internet Matters): the web Supercell Store needs a Supercell ID, and "As long as no payment information (e.g., credit card details) is added to the Supercell Store, no purchases can be made"; ID Rewards rewards players "for completing missions in game". Principles include "Transparency and Control".Source

Add a short panel on every Store page and the Store help: "Is this the official Store?", "How do purchases work?", "How do I control spending?", linking the Parent's Guide and device settings. Keep it free of offers and calls to buy.

Trust from parents is what keeps families playing for years, and a clear official explanation is another defence against fake stores.

• Seen as marketing

  No offers or prices in the panel.

• Your websiteParent's Guide (written with Internet Matters): the web Supercell Store needs a Supercell ID, and "As long as no payment information (e.g., credit card details) is added to the Supercell Store, no purchases can be made"; ID Rewards rewards players "for completing missions in game". Principles include "Transparency and Control".Source
• Your website"Stay Safe: Spotting Fake Supercell Store Websites": scammers are "creating fake Supercell Store websites" to "grab your personal info"; "There is only one official Supercell Store, and that's store.supercell.com". An "Our Domains" page lists official domains and look-alikes to watch for.Source
• Supercell Storestore.supercell.com has a Store per game (Brawl Stars, Clash of Clans, Clash Royale, Hay Day, Boom Beach) in 20+ languages; players "Log in to view offers" with Supercell ID, every purchase "earns you points towards your next Store Bonus", and "Store Specials are high-value offers that only appear on the Clash Royale Store". supercellstore.com redirects to it.Source

For each game, group live ads into four or five themes (a collaboration, a mode, a character, a season). Build a matching Custom Product Page and Custom Store Listing for each theme, link ads to them, and compare install rates with the default page.

Matching the store page to the ad promise lifts conversion on the same spend, and the results feed back to the creative team.

• Too many pages to maintain

  Retire pages when the campaign ends.

• HiringASO Specialist (Helsinki or London, posted October 15, 2026): "increase the visibility and downloads of our existing games" on the App Store and Google Play; "Execute A/B testing to increase conversions", "Create localisation strategies for our top markets" and "Work with our UA team to create Custom Product Pages & Custom Store Listings".Source
• HiringCreative Studio hiring: a Marketing Creative Lead (posted September 9, 2026) to lead UA creative across "gameplay-based creative, playable ads, cinematic animation, App Store Optimization (ASO)"; Creative Studio "was formed recently" and is "deliberately building capability in-house". Also a Gameplay Capture & Video Artist (July 3) producing "UA creative at volume" for Meta, TikTok and YouTube with AI-assisted tools, and a Marketing Illustrator in Seoul (October 15) for "marketing campaigns, social channels, app stores, game events".Source
• HiringHead of Performance Marketing (London, posted August 11, 2026): leads "Performance Marketing teams, ASO, and CRM", "operates both centrally and embedded within game teams", and will "Own CRM as a strategic growth lever - ensuring lifecycle and retention strategy is tightly integrated with user acquisition".Source

Pick the five markets with the most installs per game, run store listing experiments with local screenshots, captions and video (local creators where allowed), and keep a log of winners by market.

Local creative often wins in Japan, Korea and Brazil, and listing tests cost no media spend.

• Small samples

  Run tests long enough for significance.

• HiringASO Specialist (Helsinki or London, posted October 15, 2026): "increase the visibility and downloads of our existing games" on the App Store and Google Play; "Execute A/B testing to increase conversions", "Create localisation strategies for our top markets" and "Work with our UA team to create Custom Product Pages & Custom Store Listings".Source
• HiringCreator Partnerships Manager, Korea (Seoul, posted October 12, 2026): owns the Creator Program in South Korea, local platform partnerships with "YouTube's Korea team, SOOP and CHZZK", and "creator initiatives connected to game updates, tournaments, creator bounties, merchandise", plus paid creator campaigns across APAC.Source
• Sitemapsupercell.com sitemap (14,707 URLs, read October 22, 2026): 12,550 are translated news pages under /en/games/<game>/<language>/ in 20 languages. A sampled Japanese article has a Japanese title but declares <html lang="en">, with no hreflang links to its other language versions. By game: Clash Royale 5,819 URLs, Brawl Stars 4,349, Clash of Clans 3,587, Hay Day 80, Boom Beach 63; the Hay Day blog on supercell.com shows two posts, from September 2023 and September 2025.Source

Every week, each game team ships five new concepts: three capture-based, one playable, one illustrated. Test with a set budget, keep a shared library of hooks and results, and retire losers fast.

A steady rhythm finds winners faster than big campaigns, and the library helps new games launch with proven hooks.

• Volume over quality

  Keep a quality bar per format.

• HiringCreative Studio hiring: a Marketing Creative Lead (posted September 9, 2026) to lead UA creative across "gameplay-based creative, playable ads, cinematic animation, App Store Optimization (ASO)"; Creative Studio "was formed recently" and is "deliberately building capability in-house". Also a Gameplay Capture & Video Artist (July 3) producing "UA creative at volume" for Meta, TikTok and YouTube with AI-assisted tools, and a Marketing Illustrator in Seoul (October 15) for "marketing campaigns, social channels, app stores, game events".Source
• HiringMarketing Data Science Lead (Helsinki, posted August 13, 2026): owns "pLTV, attribution, incrementality, brand/lifecycle, signal and audience modeling" across "performance/UA, brand, game teams marketing and live-ops, product marketing and lifecycle, influencer and partnerships"; a first question to answer: "Are our attribution and pLTV models shaping investments?"Source
• HiringHead of Performance Marketing (London, posted August 11, 2026): leads "Performance Marketing teams, ASO, and CRM", "operates both centrally and embedded within game teams", and will "Own CRM as a strategic growth lever - ensuring lifecycle and retention strategy is tightly integrated with user acquisition".Source

Start with a "welcome back" trigger: a returning player who opted in gets a short summary of what changed and a free in-game gift within minutes. Only players who consented and meet the age rules for marketing are included; everyone else is excluded at the data layer.

Timely messages lift return rates, and starting with a helpful trigger builds trust in the new channel.

• Messages reaching children

  Exclude by age at the data layer; no purchase prompts in triggers.

• HiringMarTech Engineer (Helsinki, posted August 13, 2026): the CRM data platform "Today ... powers scheduled data syncs; tomorrow it will power real-time, multi-channel marketing ... across email, mobile push notifications, and future channels like WhatsApp". First-year goals: "Move CRM from batch to real time", "Launch mobile push notifications as a first-class channel ... for one game", and "Build privacy by design" with consent and GDPR "from day one"; the team also supports "our mobile attribution stack".Source
• HiringHead of Performance Marketing (London, posted August 11, 2026): leads "Performance Marketing teams, ASO, and CRM", "operates both centrally and embedded within game teams", and will "Own CRM as a strategic growth lever - ensuring lifecycle and retention strategy is tightly integrated with user acquisition".Source
• Your websiteParent's Guide (written with Internet Matters): the web Supercell Store needs a Supercell ID, and "As long as no payment information (e.g., credit card details) is added to the Supercell Store, no purchases can be made"; ID Rewards rewards players "for completing missions in game". Principles include "Transparency and Control".Source

Set caps before launch: at most a few pushes per week, quiet hours by local time, no pushes about offers to players under the marketing age, and an easy in-game setting. Measure opt-outs as a primary metric.

A respected channel keeps opt-in rates high for years.

• Caps limit short-term results

  Judge on 90-day retention.

• HiringMarTech Engineer (Helsinki, posted August 13, 2026): the CRM data platform "Today ... powers scheduled data syncs; tomorrow it will power real-time, multi-channel marketing ... across email, mobile push notifications, and future channels like WhatsApp". First-year goals: "Move CRM from batch to real time", "Launch mobile push notifications as a first-class channel ... for one game", and "Build privacy by design" with consent and GDPR "from day one"; the team also supports "our mobile attribution stack".Source
• Your websiteParent's Guide (written with Internet Matters): the web Supercell Store needs a Supercell ID, and "As long as no payment information (e.g., credit card details) is added to the Supercell Store, no purchases can be made"; ID Rewards rewards players "for completing missions in game". Principles include "Transparency and Control".Source

Run geo holdouts for the two biggest channels per game: pause or double spend in matched regions for four weeks and measure installs and revenue. Feed the results into pLTV bidding and budget planning.

Proven incrementality moves budget to what works and protects spend that looks weak in last-click data.

• Lost installs in holdout

  Keep tests short and regions small.

• HiringMarketing Data Science Lead (Helsinki, posted August 13, 2026): owns "pLTV, attribution, incrementality, brand/lifecycle, signal and audience modeling" across "performance/UA, brand, game teams marketing and live-ops, product marketing and lifecycle, influencer and partnerships"; a first question to answer: "Are our attribution and pLTV models shaping investments?"Source
• HiringHead of Performance Marketing (London, posted August 11, 2026): leads "Performance Marketing teams, ASO, and CRM", "operates both centrally and embedded within game teams", and will "Own CRM as a strategic growth lever - ensuring lifecycle and retention strategy is tightly integrated with user acquisition".Source

For each major update, publish a bounty: creators who stream the new content for a set time get in-game rewards for their viewers and a feature on official channels. Track views and installs from creator links.

Live streams on local platforms reach players that global campaigns miss, and bounties scale without negotiating each deal.

• Creators unsuitable for younger audiences

  Use the Creator Program's content standards to choose who qualifies.

• HiringCreator Partnerships Manager, Korea (Seoul, posted October 12, 2026): owns the Creator Program in South Korea, local platform partnerships with "YouTube's Korea team, SOOP and CHZZK", and "creator initiatives connected to game updates, tournaments, creator bounties, merchandise", plus paid creator campaigns across APAC.Source
• HiringGame-team marketing: a Product Marketing Manager, Brawl Stars (posted May 27, 2026, still open) for a game with "100M+ monthly active players" and "major updates every few weeks, each accompanied by trailers, social content, creator activations, and community campaigns"; a Competitive Experience Manager, Clash Royale (June 29) to build competitive play "from grassroots tournaments to global championships", including CRL.Source

Publish a free kit: rules, a bracket template, in-game tournament settings, logos and a listing on an official events page. Feature top community events and invite winners to qualifiers.

Grassroots events keep committed players engaged and create a path to CRL.

• Events with minors

  Require organizer guidelines on age and safety.

• HiringGame-team marketing: a Product Marketing Manager, Brawl Stars (posted May 27, 2026, still open) for a game with "100M+ monthly active players" and "major updates every few weeks, each accompanied by trailers, social content, creator activations, and community campaigns"; a Competitive Experience Manager, Clash Royale (June 29) to build competitive play "from grassroots tournaments to global championships", including CRL.Source
• Your websiteThe site has no newsletter or email sign-up for news; Supercell sends player news from [email protected] (listed on Our Domains). Brawl Stars pages link to a Duolingo collaboration and the path to the Brawl Stars Championship 2027.Source

Offer a free daily or weekly gift in each Store, tied to the live ops calendar, announced in game and on the game page. Keep paid offers separate and optional.

Free gifts build the Store habit and Supercell ID logins, and the player-first approach keeps trust.

• Pressure on younger players

  No timers or countdowns on paid offers next to the gift.

• HiringProduct Manager, D2C (Helsinki, posted April 30, 2026 and still open): "Supercell is building direct relationships with players through the Supercell Store"; D2C "is already a significant element of each game's P&L", so Supercell is "embedding a dedicated D2C owner inside each game team". The role owns "D2C revenue share, conversion, retention, top-of-funnel", an offer calendar, and must "grow Store visits and convert visitors" with "freebie-to-upsell funnels, creator activations, and community events", "with a player-first mindset".Source
• Supercell Storestore.supercell.com has a Store per game (Brawl Stars, Clash of Clans, Clash Royale, Hay Day, Boom Beach) in 20+ languages; players "Log in to view offers" with Supercell ID, every purchase "earns you points towards your next Store Bonus", and "Store Specials are high-value offers that only appear on the Clash Royale Store". supercellstore.com redirects to it.Source
• Your websiteStore links (checked October 22, 2026): on the homepage the Supercell Store appears once, as an icon in the desktop menu. The five game pages (clashroyale.com, brawlstars.com and clashofclans.com redirect to them) link to the App Store, Google Play, Amazon (Clash of Clans, Hay Day), social channels and the game blog, but not to the Supercell Store or to that game's own Store page.Source

Publish a short monthly Hay Day post (events, farm tips, neighborhood challenges), translated into the top languages, linked from the game page and in game.

News pages bring search traffic and remind lapsed farmers to return.

• Hard to keep up

  One post a month, planned a quarter ahead.

• Sitemapsupercell.com sitemap (14,707 URLs, read October 22, 2026): 12,550 are translated news pages under /en/games/<game>/<language>/ in 20 languages. A sampled Japanese article has a Japanese title but declares <html lang="en">, with no hreflang links to its other language versions. By game: Clash Royale 5,819 URLs, Brawl Stars 4,349, Clash of Clans 3,587, Hay Day 80, Boom Beach 63; the Hay Day blog on supercell.com shows two posts, from September 2023 and September 2025.Source
• HiringPlatform and Hay Day roles: a Senior Software Engineer, Supercell ID (September 3): Supercell ID "connects hundreds of millions of players to Supercell's ecosystem", from "registration and login to account safety, compliance and identity"; a Live Ops Designer, Hay Day (July 29) and a Principal Product Manager, Live Ops & Monetization, Hay Day to "drive player engagement and business growth".Source
• Your websitehayday.com is a separate site (not redirected like the other games): its page title and social share title show a build project name instead of "Hay Day", the description is just "Hay Day official website", and the 2,966-byte HTML carries no readable text, because everything is drawn in the browser.Source

Build a cross-game discovery panel in Supercell ID: players who opted in see new games with a welcome gift that carries over. Respect age rules and consent; no promotion to players under the marketing age.

Cross-promotion within a trusted account system lowers acquisition cost for new games.

• Cannibalizing live games

  Measure total playtime per player.

• HiringPlatform and Hay Day roles: a Senior Software Engineer, Supercell ID (September 3): Supercell ID "connects hundreds of millions of players to Supercell's ecosystem", from "registration and login to account safety, compliance and identity"; a Live Ops Designer, Hay Day (July 29) and a Principal Product Manager, Live Ops & Monetization, Hay Day to "drive player engagement and business growth".Source
• Your websiteNews on supercell.com: Squad Busters development ended with a final update in December 2025, and Supercell expected to close the game "at some point in 2026", yet it is still in the Games menu next to mo.co; Merge Mansion is joining Supercell; CLASH is an animated series greenlit by Netflix; recent collaborations include WWE, Stranger Things, Subway Surfers and Joe Jonas; Clash Royale rolled out regional pricing globally (November 2025).Source
• HiringMarTech Engineer (Helsinki, posted August 13, 2026): the CRM data platform "Today ... powers scheduled data syncs; tomorrow it will power real-time, multi-channel marketing ... across email, mobile push notifications, and future channels like WhatsApp". First-year goals: "Move CRM from batch to real time", "Launch mobile push notifications as a first-class channel ... for one game", and "Build privacy by design" with consent and GDPR "from day one"; the team also supports "our mobile attribution stack".Source

Send pLTV signals to ad platforms for each game, set value-based bidding, and compare cost per valued player against install bidding.

Value bidding finds players who stay, which matters most for live games played for years.

• Model drift

  Recalibrate monthly.

• HiringMarketing Data Science Lead (Helsinki, posted August 13, 2026): owns "pLTV, attribution, incrementality, brand/lifecycle, signal and audience modeling" across "performance/UA, brand, game teams marketing and live-ops, product marketing and lifecycle, influencer and partnerships"; a first question to answer: "Are our attribution and pLTV models shaping investments?"Source
• HiringHead of Performance Marketing (London, posted August 11, 2026): leads "Performance Marketing teams, ASO, and CRM", "operates both centrally and embedded within game teams", and will "Own CRM as a strategic growth lever - ensuring lifecycle and retention strategy is tightly integrated with user acquisition".Source
• HiringMarTech Engineer (Helsinki, posted August 13, 2026): the CRM data platform "Today ... powers scheduled data syncs; tomorrow it will power real-time, multi-channel marketing ... across email, mobile push notifications, and future channels like WhatsApp". First-year goals: "Move CRM from batch to real time", "Launch mobile push notifications as a first-class channel ... for one game", and "Build privacy by design" with consent and GDPR "from day one"; the team also supports "our mobile attribution stack".Source

Plan a cross-game event with rewards in both games, shared creative and Store bundles, and measure cross-installs and retention.

A familiar brand lowers the barrier for casual players to try a second game.

• Brand dilution

  Keep each game's tone.

• Your websiteNews on supercell.com: Squad Busters development ended with a final update in December 2025, and Supercell expected to close the game "at some point in 2026", yet it is still in the Games menu next to mo.co; Merge Mansion is joining Supercell; CLASH is an animated series greenlit by Netflix; recent collaborations include WWE, Stranger Things, Subway Surfers and Joe Jonas; Clash Royale rolled out regional pricing globally (November 2025).Source
• HiringPlatform and Hay Day roles: a Senior Software Engineer, Supercell ID (September 3): Supercell ID "connects hundreds of millions of players to Supercell's ecosystem", from "registration and login to account safety, compliance and identity"; a Live Ops Designer, Hay Day (July 29) and a Principal Product Manager, Live Ops & Monetization, Hay Day to "drive player engagement and business growth".Source
• HiringProduct Manager, D2C (Helsinki, posted April 30, 2026 and still open): "Supercell is building direct relationships with players through the Supercell Store"; D2C "is already a significant element of each game's P&L", so Supercell is "embedding a dedicated D2C owner inside each game team". The role owns "D2C revenue share, conversion, retention, top-of-funnel", an offer calendar, and must "grow Store visits and convert visitors" with "freebie-to-upsell funnels, creator activations, and community events", "with a player-first mindset".Source

Build a landing page with characters from the show, how to start Clash of Clans or Clash Royale, a family section linking the Parent's Guide, and tracked download links. Launch it with the series.

A ready page captures search demand from a new audience at launch.

• Child audience

  No offers on the page.

• Your websiteNews on supercell.com: Squad Busters development ended with a final update in December 2025, and Supercell expected to close the game "at some point in 2026", yet it is still in the Games menu next to mo.co; Merge Mansion is joining Supercell; CLASH is an animated series greenlit by Netflix; recent collaborations include WWE, Stranger Things, Subway Surfers and Joe Jonas; Clash Royale rolled out regional pricing globally (November 2025).Source
• Your websiteParent's Guide (written with Internet Matters): the web Supercell Store needs a Supercell ID, and "As long as no payment information (e.g., credit card details) is added to the Supercell Store, no purchases can be made"; ID Rewards rewards players "for completing missions in game". Principles include "Transparency and Control".Source
• Your websiteApp links on the game pages: the Google Play buttons for Clash of Clans, Hay Day and Boom Beach carry a hard-coded tracking referrer dated December 2014 ("...-20141216-1681"), while Brawl Stars and Clash Royale carry none; App Store buttons use old itunes.apple.com addresses, and the general "Download our games" links go to the developer pages, not a game.Source

Replace the menu link with a page: the story, where players went, the free bundles, and a guide to the other games.

It keeps former players in the family and shows the "learning from failures" culture.

• Reopens old feelings

  Keep the tone warm and factual.

• Your websiteNews on supercell.com: Squad Busters development ended with a final update in December 2025, and Supercell expected to close the game "at some point in 2026", yet it is still in the Games menu next to mo.co; Merge Mansion is joining Supercell; CLASH is an animated series greenlit by Netflix; recent collaborations include WWE, Stranger Things, Subway Surfers and Joe Jonas; Clash Royale rolled out regional pricing globally (November 2025).Source
• Supercell Storestore.supercell.com has a Store per game (Brawl Stars, Clash of Clans, Clash Royale, Hay Day, Boom Beach) in 20+ languages; players "Log in to view offers" with Supercell ID, every purchase "earns you points towards your next Store Bonus", and "Store Specials are high-value offers that only appear on the Clash Royale Store". supercellstore.com redirects to it.Source

Add an opt-in for adults on supercell.com: monthly news, new games and collaborations. Age-gate it and keep it ad-light.

An owned list reaches players when platforms change.

• Children sign up

  Age gate and no data collection for under-age users.

• Your websiteThe site has no newsletter or email sign-up for news; Supercell sends player news from [email protected] (listed on Our Domains). Brawl Stars pages link to a Duolingo collaboration and the path to the Brawl Stars Championship 2027.Source
• HiringMarTech Engineer (Helsinki, posted August 13, 2026): the CRM data platform "Today ... powers scheduled data syncs; tomorrow it will power real-time, multi-channel marketing ... across email, mobile push notifications, and future channels like WhatsApp". First-year goals: "Move CRM from batch to real time", "Launch mobile push notifications as a first-class channel ... for one game", and "Build privacy by design" with consent and GDPR "from day one"; the team also supports "our mobile attribution stack".Source