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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Taxbit
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growth playbook · Oct 23, 2026

taxbit.com (opens in a new tab)

Taxbit growth playbook

Diagnosis

Taxbit is a compliance infrastructure company that left consumer crypto tax in 2023 to serve enterprises and governments, and it now reports across 70+ jurisdictions with a first 1099-DA season of zero misses.

Its hiring shows the next push: a first global customer marketer for proof by vertical, a New York BDR team built on HubSpot and Unify, Mandarin-speaking AE and implementation hires for the new Singapore office, SMEs who feed marketing, and engineers for customer-facing AI.

The gaps sit where that push lands: the Customers page shows four digital-asset stories while a marketplace story sits unlisted, two solution pages carry no proof, the webinar calendar stopped in February, and inbound tools and country pages end in generic next steps. This playbook fixes proof and routing first, then builds trigger-based outbound, an APAC kit, partner and adviser co-selling, and a benchmark from the 1099-DA season.

Growth Score

7/10

Biggest Opportunity

Show each vertical a customer like itself, and route the firms that are just coming into scope of CARF, CRS 2.0 and DAC7 to a BDR with their own deadline in hand.

Biggest Risk

Buyers may weigh Taxbit against Sovos, adviser-led services or in-house builds, and outside digital assets they have little Taxbit proof to go on, so claims must stay precise and reviewed by legal.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Put a customer story on every solution page, starting with the Munch marketplace story that is published but hidden

    Add the Munch and NYDIG stories to /case-studies and link Munch from the Marketplaces page.

    High impact First result in 2 weeks
  2. 2

    Make the headline numbers match on every page, starting with "70 M reporting jurisdictions" on the APAC page

    Correct the APAC stat row.

    Medium impact First result in 1 week
  3. 3

    Hand every Readiness Lab and Impact Assessment score to a BDR the same day, with the gaps it found

    Check whether tool results reach HubSpot today and how quickly anyone follows up.

    High impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

    2 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 4Big bets · 12Fill-ins · 5Reconsider · 1
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Taxbit sells to five verticals, and the new Global Customer Marketing Manager is asked for proof "tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)". Today the Customers page lists four stories, all digital-asset firms, the newest from July 2025. A marketplace story already exists (Munch scaled DAC7/MRDP reporting across Europe and doubled its market coverage) and so does NYDIG, but neither appears on the Customers page, and the Marketplaces and Traditional Finance pages carry no customer proof at all. Fintech and Payments both lean on the same PayPal quote.

    High impactLow effort First result in 2 weeks Global Customer Marketing Man…

    First action

    Add the Munch and NYDIG stories to /case-studies and link Munch from the Marketplaces page.

    How to measure it

    Demo requests from Marketplaces, Payments and Traditional Finance pages

    Now
    –
    Target
    +25%
    By
    90 days

    Steps

    1. 1

      List what exists

      Every published story and quote, tagged by vertical, regime and region.

      Global Customer Marketing Manager 1 day

    2. 2

      Fix the listing

      Add Munch and NYDIG to /case-studies; add vertical filters.

      Growth Marketing 2 days

    3. 3

      Place proof by vertical

      Munch on Marketplaces and the MRDP/DAC7 page; a different quote on Payments.

      Growth Marketing 2 days

    4. 4

      Rank the gaps

      Traditional Finance and Payments first, by open pipeline in HubSpot.

      Global Customer Marketing Manager 2 days

    5. 5

      Recruit two customers

      With Sales and Customer Success, ask two recent go-lives for a story.

      Global Customer Marketing Manager 2 weeks

    6. 6

      Write to a template

      Regime, jurisdictions, data volume, result, quote.

      Global Customer Marketing Manager 2 weeks

    7. 7

      Review

      Customer approval and legal review of every claim.

      Legal and Compliance 1 week

    8. 8

      Measure

      Demo requests and assisted pipeline by solution page.

      Growth Marketing monthly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Global Customer Marketing Manager

    Smallest test

    Add Munch to the Marketplaces page today and compare its demo clicks over four weeks.

    Why it works

    In week one, add Munch and NYDIG to the Customers page and give the listing vertical filters (Digital Asset Providers, Fintech, Payments, Marketplaces, Traditional Finance). Put Munch on the Marketplaces page and the MRDP/DAC7 regulation page, and a second, different quote on Payments. Then fill the gaps in order of pipeline: one traditional-finance story and one payments story this quarter, each with the regime, the number of jurisdictions and the measured result. Every story and quote goes through legal and the customer's own approval.

    Compliance buyers want to see a company like theirs that has already filed with the vendor. A marketplace prospect who lands on a page with no marketplace customer has to take Taxbit on faith; a published story that the listing hides is proof the team has paid for and is not using.

    Ready to use

    ChecklistCustomer proof by vertical

    [ ] Munch and NYDIG on /case-studies
    [ ] Vertical filters on the listing
    [ ] Marketplaces page: Munch story and quote
    [ ] Payments page: a quote other than PayPal
    [ ] Traditional Finance page: first story
    [ ] Each story: regime, jurisdictions, volume, result
    [ ] Customer sign-off and legal review

    Risks and how to handle them

    • Customers decline to be named

      Offer an anonymized story with the regime, scale and result, and ask again after the next clean filing season.

    • Claims overstate results

      Use only figures the customer signs off, reviewed by legal.

    Evidence

    • Your websiteThe Customers page (/case-studies, checked October 22, 2026) lists four stories: Ripio (July 7, 2025), Zero Hash (September 12, 2024), PayPal (September 11, 2024) and Uphold (September 2, 2024), all digital-asset businesses. Two more published stories, Munch (a marketplace) and NYDIG, are in the sitemap but not on the listing.Source
    • Your websiteMunch case study ("Built to Scale: How Munch Scaled DAC7/MRDP Reporting Across Europe With Taxbit"): a food-waste marketplace that moved "manual, multi-country filings" to "a seamless, automated reporting engine", "doubling its market coverage year-over-year", now "live in four countries".Source
    • Your websiteCustomer proof on the solution pages: Fintech and Payments both quote PayPal, Digital Asset Providers quotes Zero Hash, and the Marketplaces and Traditional Finance pages carry no customer quote or story.Source
    • HiringGlobal Customer Marketing Manager, San Francisco (posted September 2026): "build and scale our customer marketing function globally"; own "customer storytelling, advocacy, and reference programs"; "Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)"; support "customer-led events, panels, webinars, and roundtables"; partner with Growth Marketing; measure effect on "pipeline growth, deal velocity, and expansion".Source
    • Your websiteBook a demo page: "PayPal scaled crypto reporting across three countries, on 2B+ API calls at 99.9% reliability" and "Zero misses in the first 1099-DA season"; PayPal is the only named customer on the page.Source
  • 02

    The homepage says 70+ reporting jurisdictions and 3B transactions; the APAC page, built for the Singapore launch, shows "70 M Reporting jurisdictions" next to "20 M+ Tax forms filed". For a company that sells accuracy to compliance teams, a visible typo in the proof row is an easy objection.

    Medium impactLow effort First result in 1 week Growth Marketing

    First action

    Correct the APAC stat row.

    How to measure it

    Pages with the approved proof numbers

    Now
    –
    Target
    100% of top 30
    By
    30 days

    Steps

    1. 1

      Fix the typo

      APAC stat row.

      Growth Marketing 1 hour

    2. 2

      Collect every figure

      All pages that state jurisdictions, forms, transactions or accounts.

      Growth Marketing 1 day

    3. 3

      Agree one set

      Approved numbers with dates.

      Global Customer Marketing Manager 1 day

    4. 4

      Legal check

      Wording of each claim.

      Legal and Compliance 2 days

    5. 5

      Build a module

      One HubSpot module for proof numbers.

      Growth Marketing 2 days

    6. 6

      Replace

      Top 30 pages.

      Growth Marketing 1 week

    7. 7

      Refresh yearly

      After each filing season.

      Global Customer Marketing Manager yearly

    First result
    1 week
    Cost
    $0
    Owner
    Growth Marketing

    Smallest test

    Fix the APAC page today.

    Why it works

    Fix the APAC stat row, then keep one approved set of proof numbers (jurisdictions, transactions, accounts, forms filed, companies served) in a single HubSpot module used on every page, so they change together after each filing season.

    Consistent figures read as control. Buyers in regulated firms notice small errors and wonder about big ones.

    Risks and how to handle them

    • Numbers differ for good reasons (forms vs transactions)

      Label each figure clearly with its period.

    Evidence

    • Your websiteAPAC & Middle East page (/lp/apac): "Data collection begins January 2027" across "Singapore, Australia, Hong Kong, and the UAE", "First reports due in 2028"; its stat row reads "70 M Reporting jurisdictions" (the homepage says 70+) beside "20 M+ Tax forms filed"; no APAC customer story; all content in English.Source
    • Your websiteHomepage: "70+ reporting jurisdictions", "3B transactions processed, tax year 2025", "50M+ accounts", "500+ companies served", "Delivered the industry's first 1099-DA filing season with zero misses"; five verticals (Digital Asset Providers, Fintech, Payments, Marketplaces, Traditional Finance); one customer quote (PayPal); upcoming events MERGE Madrid, AIBC World in Rome and Bluechip in Vienna.Source
    • Your websiteBook a demo page: "PayPal scaled crypto reporting across three countries, on 2B+ API calls at 99.9% reliability" and "Zero misses in the first 1099-DA season"; PayPal is the only named customer on the page.Source
  • 03

    Taxbit already runs two scoring tools: a CARF Impact Assessment and a 1042-S Readiness Lab that gives a score in one minute. The new BDR team is asked to "qualify and convert inbound leads" and to build repeatable systems in HubSpot and Unify. A low score is the strongest buying signal Taxbit gets, and it tells the BDR exactly what to talk about.

    High impactLow effort First result in 1 month Manager

    First action

    Check whether tool results reach HubSpot today and how quickly anyone follows up.

    How to measure it

    Assessment-to-meeting rate

    Now
    –
    Target
    20%
    By
    60 days

    Steps

    1. 1

      Audit the flow

      Where results land today and time to first touch.

      Manager, Business Development Team 1 day

    2. 2

      Map fields

      Score and failed checks into HubSpot.

      Growth Marketing 2 days

    3. 3

      Route

      One-business-day SLA to a BDR.

      Manager, Business Development Team 2 days

    4. 4

      Write openers

      One per failed check.

      SME Tax Manager 3 days

    5. 5

      Email follow-up

      Result and one guide.

      Growth Marketing 2 days

    6. 6

      Coach

      Review calls weekly.

      Manager, Business Development Team weekly

    7. 7

      Measure

      Meetings and pipeline per tool.

      Manager, Business Development Team monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Manager, Business Development Team

    Smallest test

    Follow up on one week of completions by hand and compare meeting rates.

    Why it works

    Send each completed assessment to HubSpot with its score and the failed checks, route it to a BDR within one business day, and give the BDR a short opener per failed check written by the SME Tax Managers. People who skip the form get a follow-up email with their result and one relevant guide.

    Specific, fast follow-up beats generic sequences, and the tool has already done the discovery.

    Risks and how to handle them

    • Students and consultants fill the tool

      Qualify by company domain and size before routing.

    Evidence

    • Your websiteFree tools: a CARF Impact Assessment ("Score your CARF and CRS readiness") and a 1042-S Readiness Lab ("Five questions. One minute. A score and where to start", ten checks, "Both forms are due March 15").Source
    • HiringBusiness Development Representative and Manager, Business Development Team (New York, posted September and October 2026): research target accounts for "relevant triggers (e.g., new products, geographies, or regulatory changes)", "multi-threaded outreach" across tax, finance and product, "Qualify and convert inbound leads", follow up on "campaigns, events, and partner-driven leads"; the manager builds "repeatable prospecting systems and workflows in HubSpot and Unify" and uses AI for "account research, personalization, sequencing, and reporting".Source
    • HiringImplementation Manager, Singapore (posted October 2026, English and Mandarin): leads implementations "from kickoff through successful handoff", sequencing "CSV, API, SDK, data migration, validation, and filing-readiness activities", and is asked to improve "predictability and time-to-value". SME Tax Managers in Madrid and Singapore act as the "technical brain" for go-to-market and "Partner with Marketing to produce white papers, webinars, and thought-leadership content regarding regulatory shifts (e.g., CARF, 1099-DA, or changes to DAC7)".Source
  • 04

    The CARF country pages are useful: deadlines, self-certification dates and penalties (Germany: 50,000 EUR for intentional violations). But each ends with a generic "get in touch", and several were last updated in February or April 2026. Visitors on a country page have told Taxbit exactly which regime and deadline worries them.

    High impactLow effort First result in 1 month SME Tax Manager

    First action

    Pick the ten country pages with the most traffic.

    How to measure it

    CARF page conversion rate

    Now
    –
    Target
    2x
    By
    90 days

    Steps

    1. 1

      Rank pages

      Traffic and demos by country.

      Growth Marketing 1 day

    2. 2

      Write blocks

      Deadline, what is needed, next step.

      SME Tax Manager 1 week

    3. 3

      Legal check

      Regulatory statements.

      Legal and Compliance 3 days

    4. 4

      Pre-set the assessment

      Country parameter.

      Growth Marketing 2 days

    5. 5

      Route by region

      EMEA, APAC, Americas AEs.

      Manager, Business Development Team 2 days

    6. 6

      Refresh calendar

      Monthly review of dates.

      SME Tax Manager monthly

    7. 7

      Measure

      Conversion per country.

      Growth Marketing monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    SME Tax Manager

    Smallest test

    Update the Germany page first and compare its conversion to Italy.

    Why it works

    Add a short country block above the call to action: days until the next deadline, what has to be in place by then, a link to the Impact Assessment pre-set for that country, and a "talk to our [region] team" button routed to the right AE. Refresh each page's "last updated" date on a set calendar.

    A next step tied to the visitor's own deadline converts better than a general contact form, and fresh dates signal the tracker is maintained.

    Risks and how to handle them

    • Regulation changes faster than the pages

      Show the review date and link the official source.

    Evidence

    • Your websiteCARF country pages (e.g. Germany): first reportable year, filing deadline (31 July 2027), self-certification dates and penalties ("Intentional violation - 50,000 EUR"), "Last updated April 2026" (Finland: February 2026), and one generic call to action: providers "are invited to get in touch with Taxbit".Source
    • Your websiteFree tools: a CARF Impact Assessment ("Score your CARF and CRS readiness") and a 1042-S Readiness Lab ("Five questions. One minute. A score and where to start", ten checks, "Both forms are due March 15").Source
    • HiringEnterprise Account Executives in New York and Singapore (Singapore posted October 15, 2026, requiring "professional proficiency in both English and Mandarin"): new-logo acquisition "across leading crypto, fintech and marketplace firms globally", "$100K+ ACV enterprise deals", pipeline from "strategic outbound prospecting, partner collaboration, and marketing-driven opportunities", expertise in "1099 reporting, DAC8, CARF, and other emerging regulations".Source
    • Your websiteSitemap (368 URLs): 248 blog posts, 37 CARF country pages, 19 webinars, 10 white papers. Thirteen blog URLs carry 2019-2021 dates in the slug, and about 30 posts address individual crypto taxpayers, e.g. "how-to-receive-coronavirus-stimulus-check", "irs-extends-tax-deadline-to-may-17-2021" and a release note for the consumer "tax optimizer".Source
  • 05

    The newest webinar listed is from February 12, 2026, with nothing upcoming, while the customer marketing role asks for "customer-led events, panels, webinars, and roundtables". Taxbit's sessions so far feature its own experts and advisers; buyers want to hear from a compliance lead who has filed.

    High impactLow effort First result in 1 month Global Customer Marketing Man…

    First action

    Ask two customers to co-host.

    How to measure it

    Registrants per session

    Now
    –
    Target
    150
    By
    1 quarter

    Steps

    1. 1

      Ask customers

      Two hosts.

      Global Customer Marketing Manager 1 week

    2. 2

      Pick topics

      One regime per session.

      SME Tax Manager 2 days

    3. 3

      Publish the calendar

      Upcoming list on /webinars.

      Growth Marketing 1 day

    4. 4

      Promote

      Email, LinkedIn, BDR sequences.

      Growth Marketing 2 weeks

    5. 5

      Run and record

      Monthly.

      Global Customer Marketing Manager monthly

    6. 6

      Cut clips

      Short answers for sales.

      Growth Marketing monthly

    7. 7

      Follow up

      BDR calls within 48 hours.

      Business Development Representative monthly

    First result
    1 month
    Cost
    Webinar tool you already use
    Owner
    Global Customer Marketing Manager

    Smallest test

    Book one customer session for next month.

    Why it works

    Announce a monthly series this week: one customer, one Taxbit SME, one regime. Start with a marketplace customer on DAC7/MRDP, then a digital-asset customer on the 1099-DA season. List upcoming sessions on the webinars page and in BDR sequences.

    Peer sessions draw attendance and produce clips, quotes and references from one hour of work.

    Risks and how to handle them

    • Customer speakers drop out

      Keep a Taxbit SME as backup host.

    Evidence

    • Your websiteWebinars page (checked October 22, 2026): the newest session is "Critical Updates for 1099, 1042-S, and Global Information Reporting" from February 12, 2026, then the CARF Masterclass with Andersen (February 5, 2026); no upcoming session is listed, and the sessions are hosted by Taxbit experts and advisers rather than customers.Source
    • HiringGlobal Customer Marketing Manager, San Francisco (posted September 2026): "build and scale our customer marketing function globally"; own "customer storytelling, advocacy, and reference programs"; "Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)"; support "customer-led events, panels, webinars, and roundtables"; partner with Growth Marketing; measure effect on "pipeline growth, deal velocity, and expansion".Source
    • Your websiteMunch case study ("Built to Scale: How Munch Scaled DAC7/MRDP Reporting Across Europe With Taxbit"): a food-waste marketplace that moved "manual, multi-country filings" to "a seamless, automated reporting engine", "doubling its market coverage year-over-year", now "live in four countries".Source
    • HiringImplementation Manager, Singapore (posted October 2026, English and Mandarin): leads implementations "from kickoff through successful handoff", sequencing "CSV, API, SDK, data migration, validation, and filing-readiness activities", and is asked to improve "predictability and time-to-value". SME Tax Managers in Madrid and Singapore act as the "technical brain" for go-to-market and "Partner with Marketing to produce white papers, webinars, and thought-leadership content regarding regulatory shifts (e.g., CARF, 1099-DA, or changes to DAC7)".Source
  • 06

    Taxbit ended its consumer platform in 2023 to focus on enterprise and the public sector, but the sitemap still lists around 30 posts for individual crypto taxpayers, including a coronavirus stimulus post, a May 2021 deadline extension and release notes for the consumer "tax optimizer". They attract the wrong audience and teach search engines and AI assistants that Taxbit is a consumer tool.

    Medium impactLow effort First result in 1 month Growth Marketing

    First action

    Export the 248 posts with traffic and conversions.

    How to measure it

    Business-domain share of organic leads

    Now
    –
    Target
    +20 points
    By
    2 quarters

    Steps

    1. 1

      Export

      Posts with traffic and links.

      Growth Marketing 1 day

    2. 2

      Tag

      Consumer, enterprise, news.

      Growth Marketing 2 days

    3. 3

      Decide

      Keep, update, redirect or remove.

      Growth Marketing 2 days

    4. 4

      Redirect

      To matching enterprise pages.

      Growth Marketing 1 week

    5. 5

      Update the sitemap

      Remove retired posts.

      Growth Marketing 1 day

    6. 6

      Monitor

      Search Console and lead quality.

      Growth Marketing monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Growth Marketing

    Smallest test

    Redirect the ten dated consumer posts first.

    Why it works

    Audit the posts by traffic and links. Redirect consumer how-tos to the enterprise guide on the same topic or to the TurboTax partnership note, remove dated news posts from the sitemap, and add a short "Taxbit serves businesses" note to any you keep. Keep posts that rank for enterprise terms.

    A clearer content footprint sends better leads to BDRs and stops consumers contacting sales and support.

    Risks and how to handle them

    • Lost traffic

      Redirect rather than delete, and keep posts with enterprise intent.

    Evidence

    • Your websiteSitemap (368 URLs): 248 blog posts, 37 CARF country pages, 19 webinars, 10 white papers. Thirteen blog URLs carry 2019-2021 dates in the slug, and about 30 posts address individual crypto taxpayers, e.g. "how-to-receive-coronavirus-stimulus-check", "irs-extends-tax-deadline-to-may-17-2021" and a release note for the consumer "tax optimizer".Source
    • Your websiteBlog, September 29, 2023: Taxbit ended its consumer platform "to focus solely on enterprise tax & accounting compliance as well as the public sector" and pointed individual users to Intuit TurboTax.Source
    • Your websiteHomepage: "70+ reporting jurisdictions", "3B transactions processed, tax year 2025", "50M+ accounts", "500+ companies served", "Delivered the industry's first 1099-DA filing season with zero misses"; five verticals (Digital Asset Providers, Fintech, Payments, Marketplaces, Traditional Finance); one customer quote (PayPal); upcoming events MERGE Madrid, AIBC World in Rome and Bluechip in Vienna.Source

This quarter 10

The core plays for the next three months.

  • 07

    BDRs are asked to research "relevant triggers (e.g., new products, geographies, or regulatory changes)", and Taxbit's own tracker knows when each country's CARF and CRS 2.0 rules start. The APAC launch post notes many e-money and payments firms "may not realize they are in scope".

    High impactMedium effort First result in 1 quarter Manager

    First action

    Build one trigger list for one newly final jurisdiction.

    How to measure it

    Reply rate on trigger sequences

    Now
    –
    Target
    2x generic
    By
    1 quarter

    Steps

    1. 1

      Define triggers

      Regulatory and company events.

      Manager, Business Development Team 1 week

    2. 2

      Source lists

      Licensed firms by jurisdiction and type.

      Business Development Representative 2 weeks

    3. 3

      Write sequences

      One per regime and segment.

      SME Tax Manager 2 weeks

    4. 4

      Legal check

      No statements of a firm's obligations, only of the rules.

      Legal and Compliance 1 week

    5. 5

      Automate

      Unify and HubSpot workflows.

      Manager, Business Development Team 2 weeks

    6. 6

      Run

      All BDRs.

      Business Development Representative ongoing

    7. 7

      Review

      Reply and meeting rates.

      Manager, Business Development Team weekly

    First result
    1 quarter
    Cost
    Data sources and staff time
    Owner
    Manager, Business Development Team

    Smallest test

    Run one trigger sequence to 50 firms.

    Why it works

    Turn the regulation tracker into a trigger feed in Unify and HubSpot: when a jurisdiction finalizes rules, list licensed firms there by type (exchanges, e-money issuers, marketplaces), and start a sequence written by an SME with the date, the obligation and one question. Add company triggers (new licence, new country launch) from news.

    A message about a deadline that applies to the reader is relevant by design, which lifts reply rates.

    Risks and how to handle them

    • Telling a firm it is non-compliant

      Describe the rule and ask; never assert the firm's status.

    Evidence

    • HiringBusiness Development Representative and Manager, Business Development Team (New York, posted September and October 2026): research target accounts for "relevant triggers (e.g., new products, geographies, or regulatory changes)", "multi-threaded outreach" across tax, finance and product, "Qualify and convert inbound leads", follow up on "campaigns, events, and partner-driven leads"; the manager builds "repeatable prospecting systems and workflows in HubSpot and Unify" and uses AI for "account research, personalization, sequencing, and reporting".Source
    • Your websiteBlog, August 7, 2026, "Taxbit is now in Asia Pacific": APAC operations "anchored in Singapore"; CRS 2.0 now treats e-money issuers as depository institutions, so "Many of these firms have had little to no related information reporting obligation until now. Some may not realize they are in scope, too."; a Tax Academy session with the Inland Revenue Authority of Singapore, TOKEN2049 Singapore and Abu Dhabi Finance Week.Source
    • Your websiteCARF country pages (e.g. Germany): first reportable year, filing deadline (31 July 2027), self-certification dates and penalties ("Intentional violation - 50,000 EUR"), "Last updated April 2026" (Finland: February 2026), and one generic call to action: providers "are invited to get in touch with Taxbit".Source
    • HiringEnterprise Account Executives in New York and Singapore (Singapore posted October 15, 2026, requiring "professional proficiency in both English and Mandarin"): new-logo acquisition "across leading crypto, fintech and marketplace firms globally", "$100K+ ACV enterprise deals", pipeline from "strategic outbound prospecting, partner collaboration, and marketing-driven opportunities", expertise in "1099 reporting, DAC8, CARF, and other emerging regulations".Source
  • 08

    Taxbit is hiring a Mandarin-speaking AE and Implementation Manager in Singapore, and its APAC page says data collection starts January 2027 across Singapore, Australia, Hong Kong and the UAE. The page has no APAC customer story and no content in Chinese.

    High impactMedium effort First result in 1 quarter Enterprise Account Executive

    First action

    List APAC deals in pipeline and their first language.

    How to measure it

    APAC qualified opportunities

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Size demand

      APAC pipeline by market and language.

      Enterprise Account Executive, Singapore 1 week

    2. 2

      Write summaries

      Timeline per market.

      SME Tax Manager 2 weeks

    3. 3

      Translate

      Mandarin versions, staff-reviewed.

      Enterprise Account Executive, Singapore 2 weeks

    4. 4

      Local review

      Global Advisor Network counsel.

      Legal and Compliance 2 weeks

    5. 5

      Add proof

      One APAC story or partner quote.

      Global Customer Marketing Manager 1 month

    6. 6

      Implementation plan

      One-page sample timeline.

      Implementation Manager, Singapore 1 week

    7. 7

      Launch

      APAC page and outbound.

      Growth Marketing 1 week

    First result
    1 quarter
    Cost
    Translation review
    Owner
    Enterprise Account Executive, Singapore

    Smallest test

    Publish one Mandarin timeline for Singapore.

    Why it works

    Build a kit: a Mandarin summary of the CARF and CRS 2.0 timeline for each APAC market, an APAC customer or partner story, a one-page implementation plan from the Implementation Manager, and a regional demo path. Have native-speaking staff and local counsel review every line.

    Buyers trust vendors who show up in their market and language, and the hires already exist to deliver it.

    Risks and how to handle them

    • Regulatory nuance lost in translation

      Local counsel signs off.

    Evidence

    • HiringEnterprise Account Executives in New York and Singapore (Singapore posted October 15, 2026, requiring "professional proficiency in both English and Mandarin"): new-logo acquisition "across leading crypto, fintech and marketplace firms globally", "$100K+ ACV enterprise deals", pipeline from "strategic outbound prospecting, partner collaboration, and marketing-driven opportunities", expertise in "1099 reporting, DAC8, CARF, and other emerging regulations".Source
    • HiringImplementation Manager, Singapore (posted October 2026, English and Mandarin): leads implementations "from kickoff through successful handoff", sequencing "CSV, API, SDK, data migration, validation, and filing-readiness activities", and is asked to improve "predictability and time-to-value". SME Tax Managers in Madrid and Singapore act as the "technical brain" for go-to-market and "Partner with Marketing to produce white papers, webinars, and thought-leadership content regarding regulatory shifts (e.g., CARF, 1099-DA, or changes to DAC7)".Source
    • Your websiteAPAC & Middle East page (/lp/apac): "Data collection begins January 2027" across "Singapore, Australia, Hong Kong, and the UAE", "First reports due in 2028"; its stat row reads "70 M Reporting jurisdictions" (the homepage says 70+) beside "20 M+ Tax forms filed"; no APAC customer story; all content in English.Source
    • Your websiteBlog, August 7, 2026, "Taxbit is now in Asia Pacific": APAC operations "anchored in Singapore"; CRS 2.0 now treats e-money issuers as depository institutions, so "Many of these firms have had little to no related information reporting obligation until now. Some may not realize they are in scope, too."; a Tax Academy session with the Inland Revenue Authority of Singapore, TOKEN2049 Singapore and Abu Dhabi Finance Week.Source
  • 09

    Enterprise deals here are $100K+ and multi-threaded across tax, finance, product and engineering. The customer marketing role is to "activate them across the buyer journey (references, events, content, and co-marketing)".

    High impactMedium effort First result in 1 quarter Global Customer Marketing Man…

    First action

    Ask the three most recent clean go-lives to join.

    How to measure it

    Late-stage win rate with a reference

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      Define the offer

      What references get.

      Global Customer Marketing Manager 1 week

    2. 2

      Recruit

      15 customers.

      Global Customer Marketing Manager 1 month

    3. 3

      Profile

      Regime, scale, integration.

      Global Customer Marketing Manager 2 weeks

    4. 4

      Request flow

      In HubSpot.

      Growth Marketing 1 week

    5. 5

      Limit asks

      No more than one call a month each.

      Global Customer Marketing Manager ongoing

    6. 6

      Track

      Win rate with and without.

      Head of Sales monthly

    First result
    1 quarter
    Cost
    Customer thank-you budget
    Owner
    Global Customer Marketing Manager

    Smallest test

    Set up three references and offer them in current late-stage deals.

    Why it works

    Recruit 15 reference customers across verticals and regions, record what each can speak to (regime, scale, integration type), and let AEs request a match in HubSpot. Thank references with early product access, speaking slots and a customer council seat.

    A call with a peer who has filed is often the last step before signature, and a ready list shortens it.

    Risks and how to handle them

    • Reference fatigue

      Rotate and cap requests.

    Evidence

    • HiringGlobal Customer Marketing Manager, San Francisco (posted September 2026): "build and scale our customer marketing function globally"; own "customer storytelling, advocacy, and reference programs"; "Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)"; support "customer-led events, panels, webinars, and roundtables"; partner with Growth Marketing; measure effect on "pipeline growth, deal velocity, and expansion".Source
    • HiringEnterprise Account Executives in New York and Singapore (Singapore posted October 15, 2026, requiring "professional proficiency in both English and Mandarin"): new-logo acquisition "across leading crypto, fintech and marketplace firms globally", "$100K+ ACV enterprise deals", pipeline from "strategic outbound prospecting, partner collaboration, and marketing-driven opportunities", expertise in "1099 reporting, DAC8, CARF, and other emerging regulations".Source
    • Your websiteThe Customers page (/case-studies, checked October 22, 2026) lists four stories: Ripio (July 7, 2025), Zero Hash (September 12, 2024), PayPal (September 11, 2024) and Uphold (September 2, 2024), all digital-asset businesses. Two more published stories, Munch (a marketplace) and NYDIG, are in the sitemap but not on the listing.Source
  • 10

    Taxbit features an Airwallex partnership and a Global Advisor Network of local counsel, and AEs are asked to build pipeline from "partner collaboration". Partners talk to the same buyers at the moment they launch in a new country.

    High impactMedium effort First result in 2 quarters Head of Sales

    First action

    Agree a joint plan with Airwallex.

    How to measure it

    Partner-sourced opportunities

    Now
    –
    Target
    20 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick motions

      One per partner type.

      Head of Sales 2 weeks

    2. 2

      Co-write

      Guide and webinar.

      SME Tax Manager 1 month

    3. 3

      Referral terms

      For advisers.

      Head of Sales 1 month

    4. 4

      Legal review

      Joint claims.

      Legal and Compliance 2 weeks

    5. 5

      Launch

      Joint promotion.

      Growth Marketing 1 month

    6. 6

      Track

      Sourced and influenced pipeline.

      Manager, Business Development Team monthly

    First result
    2 quarters
    Cost
    Co-marketing budget
    Owner
    Head of Sales

    Smallest test

    Run one joint webinar with Airwallex.

    Why it works

    Agree one joint motion per partner: a co-written guide and webinar with Airwallex for platforms paying sellers abroad, and a referral path with advisers for clients facing CARF or CRS 2.0. Track partner-sourced and partner-influenced pipeline in HubSpot.

    Partners bring trust and timing that outbound cannot, and their clients' cross-border launches are Taxbit's triggers.

    Risks and how to handle them

    • Partners favour other vendors

      Give them better content and faster responses.

    Evidence

    • Your websitePartnerships page: featured "Airwallex x Taxbit" ("Airwallex moves money to 200+ countries. Taxbit reports the tax across 70+ jurisdictions"); three partner types: payments and money movement, exchanges and custodians, and the Global Advisor Network of local counsel. Webinars include a KPMG session on 1099/1042 and a CARF Masterclass with Andersen.Source
    • HiringEnterprise Account Executives in New York and Singapore (Singapore posted October 15, 2026, requiring "professional proficiency in both English and Mandarin"): new-logo acquisition "across leading crypto, fintech and marketplace firms globally", "$100K+ ACV enterprise deals", pipeline from "strategic outbound prospecting, partner collaboration, and marketing-driven opportunities", expertise in "1099 reporting, DAC8, CARF, and other emerging regulations".Source
    • HiringBusiness Development Representative and Manager, Business Development Team (New York, posted September and October 2026): research target accounts for "relevant triggers (e.g., new products, geographies, or regulatory changes)", "multi-threaded outreach" across tax, finance and product, "Qualify and convert inbound leads", follow up on "campaigns, events, and partner-driven leads"; the manager builds "repeatable prospecting systems and workflows in HubSpot and Unify" and uses AI for "account research, personalization, sequencing, and reporting".Source
  • 11

    Taxbit has run sessions with KPMG on 1099/1042 reporting and with Andersen on CARF, and its job posts say Big 4 firms trust it. Advisers are often in the room when a firm scopes its first CARF or CRS 2.0 filing.

    High impactMedium effort First result in 2 quarters SME Tax Manager

    First action

    Ask the two past adviser partners for a next session.

    How to measure it

    Adviser-influenced opportunities

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Map advisers

      By regime and region.

      Head of Sales 2 weeks

    2. 2

      Propose series

      Quarterly briefings.

      SME Tax Manager 2 weeks

    3. 3

      Check independence rules

      With each firm.

      Legal and Compliance 2 weeks

    4. 4

      Run

      One per quarter.

      SME Tax Manager quarterly

    5. 5

      Follow up

      BDR outreach to attendees.

      Business Development Representative quarterly

    6. 6

      Measure

      Influenced pipeline.

      Head of Sales quarterly

    First result
    2 quarters
    Cost
    Event costs
    Owner
    SME Tax Manager

    Smallest test

    Schedule one adviser briefing.

    Why it works

    Make it a quarterly programme: one adviser per regime, a joint briefing for their clients, a shared readiness checklist and a clear handoff from advice to software. Keep each firm's brand rules and independence requirements in mind.

    Advisers shape the shortlist, and a joint briefing positions Taxbit as the software the advice runs on.

    Risks and how to handle them

    • Audit independence limits endorsement

      Frame as education, not endorsement.

    Evidence

    • Your websitePartnerships page: featured "Airwallex x Taxbit" ("Airwallex moves money to 200+ countries. Taxbit reports the tax across 70+ jurisdictions"); three partner types: payments and money movement, exchanges and custodians, and the Global Advisor Network of local counsel. Webinars include a KPMG session on 1099/1042 and a CARF Masterclass with Andersen.Source
    • HiringTaxbit's description in every job post: "Founded by CPAs, tax attorneys, and engineers", "automating global tax reporting for the digital economy", trusted by "fintechs, marketplaces, digital asset players, Big 4 accounting firms, traditional enterprises, and government agencies", with offices in San Francisco, New York, Seattle, Salt Lake City, London, Madrid and Singapore.Source
    • Your websiteWebinars page (checked October 22, 2026): the newest session is "Critical Updates for 1099, 1042-S, and Global Information Reporting" from February 12, 2026, then the CARF Masterclass with Andersen (February 5, 2026); no upcoming session is listed, and the sessions are hosted by Taxbit experts and advisers rather than customers.Source
  • 12

    Taxbit's Marketplaces page argues that DAC7, SERR and 1099-K should be "one dataset rather than three separate builds", and Munch shows the result. But most of the content and all listed stories speak to digital-asset firms.

    High impactMedium effort First result in 1 quarter Growth Marketing

    First action

    List the 100 marketplaces most likely in scope of DAC7.

    How to measure it

    Marketplace opportunities

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Build the list

      Marketplaces operating in the EU.

      Business Development Representative 2 weeks

    2. 2

      Write the guide

      One dataset, three regimes.

      SME Tax Manager 3 weeks

    3. 3

      Legal check

      Regulatory statements.

      Legal and Compliance 1 week

    4. 4

      Add proof

      Munch on every asset.

      Global Customer Marketing Manager 1 week

    5. 5

      Sequence

      Marketplace BDR cadence.

      Manager, Business Development Team 2 weeks

    6. 6

      Measure

      Pipeline by segment.

      Growth Marketing monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Growth Marketing

    Smallest test

    Send the guide to 50 marketplaces.

    Why it works

    Run a focused track for marketplaces and payout platforms: a guide to running the three regimes from one dataset, the Munch story, a joint session with a payout partner and a BDR sequence for marketplaces expanding into the EU.

    Marketplaces and payout platforms are a large segment that does not depend on the digital-asset cycle.

    Risks and how to handle them

    • Spreading the team too thin

      Assign one BDR and one AE to the track.

    Evidence

    • Your websiteCustomer proof on the solution pages: Fintech and Payments both quote PayPal, Digital Asset Providers quotes Zero Hash, and the Marketplaces and Traditional Finance pages carry no customer quote or story.Source
    • Your websiteMunch case study ("Built to Scale: How Munch Scaled DAC7/MRDP Reporting Across Europe With Taxbit"): a food-waste marketplace that moved "manual, multi-country filings" to "a seamless, automated reporting engine", "doubling its market coverage year-over-year", now "live in four countries".Source
    • Your websitePartnerships page: featured "Airwallex x Taxbit" ("Airwallex moves money to 200+ countries. Taxbit reports the tax across 70+ jurisdictions"); three partner types: payments and money movement, exchanges and custodians, and the Global Advisor Network of local counsel. Webinars include a KPMG session on 1099/1042 and a CARF Masterclass with Andersen.Source
    • HiringEnterprise Account Executives in New York and Singapore (Singapore posted October 15, 2026, requiring "professional proficiency in both English and Mandarin"): new-logo acquisition "across leading crypto, fintech and marketplace firms globally", "$100K+ ACV enterprise deals", pipeline from "strategic outbound prospecting, partner collaboration, and marketing-driven opportunities", expertise in "1099 reporting, DAC8, CARF, and other emerging regulations".Source
  • 13

    Taxbit's APAC post says CRS 2.0 treats e-money issuers as depository institutions and that some firms "may not realize they are in scope". The existing CARF Impact Assessment assumes the visitor already knows they are.

    High impactMedium effort First result in 1 quarter SME Tax Manager

    First action

    Draft the ten questions with an SME.

    How to measure it

    Checker-sourced meetings

    Now
    –
    Target
    30 a quarter
    By
    2 quarters

    Steps

    1. 1

      Draft questions

      Ten questions.

      SME Tax Manager 1 week

    2. 2

      Legal review

      Disclaimers and wording.

      Legal and Compliance 2 weeks

    3. 3

      Build

      HubSpot form logic.

      Growth Marketing 2 weeks

    4. 4

      Route

      Likely-in-scope to BDRs.

      Manager, Business Development Team 1 week

    5. 5

      Promote

      Payments and e-money audiences.

      Growth Marketing 1 month

    6. 6

      Measure

      Completions to meetings.

      Growth Marketing monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    SME Tax Manager

    Smallest test

    Run the questions as a gated PDF first.

    Why it works

    Build a short checker: product types, licences, countries, customer residence. It returns which regimes may apply and why, with a clear "this is not legal advice" note, and routes "likely in scope" answers to a BDR with the answers attached.

    The firms that do not yet know they are affected are the least contested pipeline, and a checker finds them.

    Risks and how to handle them

    • Seen as legal advice

      State limits clearly and recommend counsel.

    Evidence

    • Your websiteBlog, August 7, 2026, "Taxbit is now in Asia Pacific": APAC operations "anchored in Singapore"; CRS 2.0 now treats e-money issuers as depository institutions, so "Many of these firms have had little to no related information reporting obligation until now. Some may not realize they are in scope, too."; a Tax Academy session with the Inland Revenue Authority of Singapore, TOKEN2049 Singapore and Abu Dhabi Finance Week.Source
    • Your websiteFree tools: a CARF Impact Assessment ("Score your CARF and CRS readiness") and a 1042-S Readiness Lab ("Five questions. One minute. A score and where to start", ten checks, "Both forms are due March 15").Source
    • HiringBusiness Development Representative and Manager, Business Development Team (New York, posted September and October 2026): research target accounts for "relevant triggers (e.g., new products, geographies, or regulatory changes)", "multi-threaded outreach" across tax, finance and product, "Qualify and convert inbound leads", follow up on "campaigns, events, and partner-driven leads"; the manager builds "repeatable prospecting systems and workflows in HubSpot and Unify" and uses AI for "account research, personalization, sequencing, and reporting".Source
  • 14

    The Implementation Manager is asked to improve "predictability and time-to-value" across CSV, API and SDK paths. Buyers comparing Taxbit with an in-house build or Sovos ask how long it takes and what their engineers must do.

    High impactMedium effort First result in 1 quarter Implementation Manager

    First action

    Measure the last ten implementations.

    How to measure it

    Time to filing-ready

    Now
    –
    Target
    -20%
    By
    2 quarters

    Steps

    1. 1

      Measure

      Last ten projects.

      Implementation Manager, Singapore 1 week

    2. 2

      Write plans

      One per path.

      Implementation Manager, Singapore 2 weeks

    3. 3

      Review

      With engineering and SMEs.

      Forward Deployed Engineer 1 week

    4. 4

      Use in deals

      Late-stage share.

      Enterprise Account Executive ongoing

    5. 5

      Track

      Project vs plan.

      Implementation Manager, Singapore weekly

    6. 6

      Publish

      Median timeline.

      Global Customer Marketing Manager 1 quarter

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Implementation Manager, Singapore

    Smallest test

    Share the plan in two live deals.

    Why it works

    Write a standard plan per integration path with weeks, customer tasks and filing-readiness checks. Share it in late-stage deals, track each project against it, and publish the median time to first filing.

    Clear timelines reduce perceived risk in the sale and make go-lives smoother, which lifts renewals.

    Risks and how to handle them

    • Complex customers miss the plan

      Show ranges and what drives them.

    Evidence

    • HiringImplementation Manager, Singapore (posted October 2026, English and Mandarin): leads implementations "from kickoff through successful handoff", sequencing "CSV, API, SDK, data migration, validation, and filing-readiness activities", and is asked to improve "predictability and time-to-value". SME Tax Managers in Madrid and Singapore act as the "technical brain" for go-to-market and "Partner with Marketing to produce white papers, webinars, and thought-leadership content regarding regulatory shifts (e.g., CARF, 1099-DA, or changes to DAC7)".Source
    • HiringEngineering hiring for the product side of growth: Agentic AI Engineers (Seattle, Salt Lake City) to build "customer-facing agentic AI products" that meet "accuracy and regulatory standards"; a Forward Deployed Engineer (Madrid) who will "Develop, own, and maintain our suite of high-quality demos and technical documentation" and own "the integration experience from start to finish".Source
    • Competitor researchRivals' own homepages: Sovos, "scalable global tax compliance software, ensuring accurate reporting and reducing regulatory risk for businesses worldwide"; Lukka, "reconciled digital asset data and audit-ready pricing" for institutions. Big Four advisory teams and in-house builds are the other alternatives buyers weigh.Source
  • 15

    The Forward Deployed Engineer owns demos and technical documentation, and the homepage promises "Agent-ready APIs". Today the path to the product is a demo request.

    High impactHigh effort First result in 2 quarters Forward Deployed Engineer

    First action

    Define the synthetic dataset.

    How to measure it

    Sales cycle length for sandbox deals

    Now
    –
    Target
    -15%
    By
    3 quarters

    Steps

    1. 1

      Design data

      Synthetic customers and trades.

      Forward Deployed Engineer 2 weeks

    2. 2

      Build sandbox

      Isolated environment.

      Forward Deployed Engineer 1 quarter

    3. 3

      Security review

      Isolation and access.

      Security 2 weeks

    4. 4

      Docs

      Quick start.

      Forward Deployed Engineer 2 weeks

    5. 5

      Alert AEs

      Usage signals.

      Manager, Business Development Team 1 week

    6. 6

      Measure

      Cycle length and win rate.

      Head of Sales quarterly

    First result
    2 quarters
    Cost
    Engineering time
    Owner
    Forward Deployed Engineer

    Smallest test

    Give two prospects a guided sandbox session.

    Why it works

    Offer a sandbox with synthetic data: ingest transactions, see eligibility decisions and a draft report, and call the APIs. Give access after the first call, track usage, and alert the AE when an engineer is active.

    Engineering buy-in is a common blocker in compliance deals, and hands-on proof earns it faster.

    Risks and how to handle them

    • Sandbox misread as production results

      Label clearly as sample data.

    Evidence

    • HiringEngineering hiring for the product side of growth: Agentic AI Engineers (Seattle, Salt Lake City) to build "customer-facing agentic AI products" that meet "accuracy and regulatory standards"; a Forward Deployed Engineer (Madrid) who will "Develop, own, and maintain our suite of high-quality demos and technical documentation" and own "the integration experience from start to finish".Source
    • Your websiteHomepage: "70+ reporting jurisdictions", "3B transactions processed, tax year 2025", "50M+ accounts", "500+ companies served", "Delivered the industry's first 1099-DA filing season with zero misses"; five verticals (Digital Asset Providers, Fintech, Payments, Marketplaces, Traditional Finance); one customer quote (PayPal); upcoming events MERGE Madrid, AIBC World in Rome and Bluechip in Vienna.Source
    • Your websiteTaxbit AI page: "AI you can put in front of a regulator"; "Every action the AI proposes is reviewed by a person before it runs"; modules include Onboard Assist, a Custom Report Builder that shows the SQL it wrote, and "Agentic Tax Support" that "Finds missing tax documentation and resolves it"; "Taxbit does not train AI models on your data".Source
  • 16

    Taxbit lists MERGE Madrid, AIBC World, Bluechip and Abu Dhabi Finance Week, and BDRs follow up on "campaigns, events, and partner-driven leads".

    Medium impactMedium effort First result in 1 quarter Manager

    First action

    Build the target list for the next event.

    How to measure it

    Pipeline per event dollar

    Now
    –
    Target
    5x
    By
    2 quarters

    Steps

    1. 1

      Target list

      Attendees and exhibitors.

      Business Development Representative 1 week

    2. 2

      Pre-book

      Meetings.

      Business Development Representative 2 weeks

    3. 3

      Host

      Roundtable.

      SME Tax Manager per event

    4. 4

      Follow up

      Within 48 hours.

      Business Development Representative per event

    5. 5

      Score

      Pipeline per dollar.

      Manager, Business Development Team per event

    6. 6

      Decide

      Keep or drop.

      Head of Sales quarterly

    First result
    1 quarter
    Cost
    Event budget
    Owner
    Manager, Business Development Team

    Smallest test

    Pre-book ten meetings for the next event.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    For each event: a target list three weeks out, meetings booked before arrival, an SME talk or roundtable, and a follow-up sequence within 48 hours referencing the session. Score each event on pipeline per dollar.

    Event spend pays back when meetings are set beforehand, and scoring shows which events to keep.

    Risks and how to handle them

    • Badge scans with no intent

      Prioritize pre-booked meetings.

    Evidence

    • Your websiteHomepage: "70+ reporting jurisdictions", "3B transactions processed, tax year 2025", "50M+ accounts", "500+ companies served", "Delivered the industry's first 1099-DA filing season with zero misses"; five verticals (Digital Asset Providers, Fintech, Payments, Marketplaces, Traditional Finance); one customer quote (PayPal); upcoming events MERGE Madrid, AIBC World in Rome and Bluechip in Vienna.Source
    • Your websiteBlog, August 7, 2026, "Taxbit is now in Asia Pacific": APAC operations "anchored in Singapore"; CRS 2.0 now treats e-money issuers as depository institutions, so "Many of these firms have had little to no related information reporting obligation until now. Some may not realize they are in scope, too."; a Tax Academy session with the Inland Revenue Authority of Singapore, TOKEN2049 Singapore and Abu Dhabi Finance Week.Source
    • HiringBusiness Development Representative and Manager, Business Development Team (New York, posted September and October 2026): research target accounts for "relevant triggers (e.g., new products, geographies, or regulatory changes)", "multi-threaded outreach" across tax, finance and product, "Qualify and convert inbound leads", follow up on "campaigns, events, and partner-driven leads"; the manager builds "repeatable prospecting systems and workflows in HubSpot and Unify" and uses AI for "account research, personalization, sequencing, and reporting".Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Taxbit processed 3B transactions for tax year 2025 and delivered the first 1099-DA season with zero misses. No one else can show, in aggregate, where reporting goes wrong: missing documentation, TIN mismatches, corrections.

    High impactHigh effort First result in 3 quarters Global Customer Marketing Man…

    First action

    Pick ten questions compliance leads ask most.

    How to measure it

    Downloads

    Now
    –
    Target
    3,000
    By
    1 year

    Steps

    1. 1

      Pick questions

      Ten.

      SME Tax Manager 2 weeks

    2. 2

      Analyse

      Aggregated data only.

      Data team 2 months

    3. 3

      Privacy and contract review

      No customer identifiable; contracts allow it.

      Legal and Compliance 1 month

    4. 4

      Write

      Report and summary.

      Global Customer Marketing Manager 1 month

    5. 5

      Launch

      Webinar and press.

      Growth Marketing 1 month

    6. 6

      Use in sales

      Benchmarks in discovery.

      Enterprise Account Executive ongoing

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    Global Customer Marketing Manager

    Smallest test

    Publish one chart on onboarding documentation rates.

    Why it works

    Publish an aggregated, anonymized report: documentation completion at onboarding, TIN match rates, B-notice volumes and correction rates by firm type, plus lessons for CARF. Launch it with an SME webinar and adviser partners.

    Original data earns press, citations and meetings with every compliance team that wants to compare itself.

    Risks and how to handle them

    • Customer data concerns

      Aggregate, suppress small groups and check contracts.

    Evidence

    • Your websiteHomepage: "70+ reporting jurisdictions", "3B transactions processed, tax year 2025", "50M+ accounts", "500+ companies served", "Delivered the industry's first 1099-DA filing season with zero misses"; five verticals (Digital Asset Providers, Fintech, Payments, Marketplaces, Traditional Finance); one customer quote (PayPal); upcoming events MERGE Madrid, AIBC World in Rome and Bluechip in Vienna.Source
    • Your websiteBook a demo page: "PayPal scaled crypto reporting across three countries, on 2B+ API calls at 99.9% reliability" and "Zero misses in the first 1099-DA season"; PayPal is the only named customer on the page.Source
    • HiringImplementation Manager, Singapore (posted October 2026, English and Mandarin): leads implementations "from kickoff through successful handoff", sequencing "CSV, API, SDK, data migration, validation, and filing-readiness activities", and is asked to improve "predictability and time-to-value". SME Tax Managers in Madrid and Singapore act as the "technical brain" for go-to-market and "Partner with Marketing to produce white papers, webinars, and thought-leadership content regarding regulatory shifts (e.g., CARF, 1099-DA, or changes to DAC7)".Source
  • 18

    Taxbit AI includes Agentic Tax Support that "finds missing tax documentation and resolves it", with every action reviewed by a person, and engineers are being hired to build more customer-facing agents. Compliance buyers need proof, not claims.

    High impactHigh effort First result in 3 quarters Agentic AI Engineer

    First action

    Define three metrics per module.

    How to measure it

    AI module adoption

    Now
    –
    Target
    40% of customers
    By
    3 quarters

    Steps

    1. 1

      Define metrics

      Per module.

      Agentic AI Engineer 2 weeks

    2. 2

      Instrument

      Product analytics.

      Agentic AI Engineer 1 quarter

    3. 3

      Customer view

      Monthly summary.

      Agentic AI Engineer 1 quarter

    4. 4

      Consent

      For published results.

      Legal and Compliance 1 month

    5. 5

      Publish

      Aggregate outcomes.

      Global Customer Marketing Manager 1 month

    6. 6

      Use in deals

      Demo and proposals.

      Enterprise Account Executive ongoing

    First result
    3 quarters
    Cost
    Engineering time
    Owner
    Agentic AI Engineer

    Smallest test

    Report recovered documents for three customers.

    Why it works

    Instrument each AI module: missing documents recovered, time to resolve, reviewer approval rate. Show customers their own monthly numbers and publish aggregated results with customer consent.

    Measured outcomes make AI a reason to buy in a market wary of AI errors.

    Risks and how to handle them

    • Metrics look weak early

      Publish only after a full quarter of data.

    Evidence

    • Your websiteTaxbit AI page: "AI you can put in front of a regulator"; "Every action the AI proposes is reviewed by a person before it runs"; modules include Onboard Assist, a Custom Report Builder that shows the SQL it wrote, and "Agentic Tax Support" that "Finds missing tax documentation and resolves it"; "Taxbit does not train AI models on your data".Source
    • HiringEngineering hiring for the product side of growth: Agentic AI Engineers (Seattle, Salt Lake City) to build "customer-facing agentic AI products" that meet "accuracy and regulatory standards"; a Forward Deployed Engineer (Madrid) who will "Develop, own, and maintain our suite of high-quality demos and technical documentation" and own "the integration experience from start to finish".Source
    • HiringGlobal Customer Marketing Manager, San Francisco (posted September 2026): "build and scale our customer marketing function globally"; own "customer storytelling, advocacy, and reference programs"; "Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)"; support "customer-led events, panels, webinars, and roundtables"; partner with Growth Marketing; measure effect on "pipeline growth, deal velocity, and expansion".Source
  • 19

    Taxbit has a Traditional Finance page and a NYDIG story, and CRS 2.0 pulls more established institutions into digital-asset reporting. These buyers have bigger budgets and longer relationships, but the page carries no customer proof.

    High impactHigh effort First result in 4 quarters Head of Sales

    First action

    List 50 banks and brokers with digital-asset products.

    How to measure it

    Bank and broker opportunities

    Now
    –
    Target
    15
    By
    4 quarters

    Steps

    1. 1

      Target list

      50 institutions.

      Business Development Representative 2 weeks

    2. 2

      Controls pack

      Trust centre content.

      Security 1 month

    3. 3

      Proof

      Two stories.

      Global Customer Marketing Manager 1 quarter

    4. 4

      Adviser briefing

      For bank tax teams.

      SME Tax Manager 1 quarter

    5. 5

      Pilot offer

      One product line.

      Head of Sales 1 month

    6. 6

      Review

      Pipeline quarterly.

      Head of Sales quarterly

    First result
    4 quarters
    Cost
    Sales and marketing time
    Owner
    Head of Sales

    Smallest test

    Run one bank tax team briefing.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Build a dedicated motion: a named AE, a bank-ready security and controls pack from the trust centre, two stories, an adviser-led briefing for bank tax teams and a pilot offer scoped to one product line.

    Banks entering digital assets need a proven reporting layer, and one win opens peers.

    Risks and how to handle them

    • Long sales cycles

      Pilot scope and adviser support.

    Evidence

    • Your websiteCustomer proof on the solution pages: Fintech and Payments both quote PayPal, Digital Asset Providers quotes Zero Hash, and the Marketplaces and Traditional Finance pages carry no customer quote or story.Source
    • Your websiteThe Customers page (/case-studies, checked October 22, 2026) lists four stories: Ripio (July 7, 2025), Zero Hash (September 12, 2024), PayPal (September 11, 2024) and Uphold (September 2, 2024), all digital-asset businesses. Two more published stories, Munch (a marketplace) and NYDIG, are in the sitemap but not on the listing.Source
    • Your websiteBlog, August 7, 2026, "Taxbit is now in Asia Pacific": APAC operations "anchored in Singapore"; CRS 2.0 now treats e-money issuers as depository institutions, so "Many of these firms have had little to no related information reporting obligation until now. Some may not realize they are in scope, too."; a Tax Academy session with the Inland Revenue Authority of Singapore, TOKEN2049 Singapore and Abu Dhabi Finance Week.Source
    • HiringTaxbit's description in every job post: "Founded by CPAs, tax attorneys, and engineers", "automating global tax reporting for the digital economy", trusted by "fintechs, marketplaces, digital asset players, Big 4 accounting firms, traditional enterprises, and government agencies", with offices in San Francisco, New York, Seattle, Salt Lake City, London, Madrid and Singapore.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    Taxbit's country pages already hold filing deadlines, registration dates and self-certification dates. Compliance teams track these in spreadsheets.

    Medium impactLow effort First result in 1 quarter SME Tax Manager

    First action

    Export the dates already on the country pages.

    How to measure it

    Subscribers

    Now
    –
    Target
    2,000
    By
    2 quarters

    Steps

    1. 1

      Export dates

      From country pages.

      SME Tax Manager 1 week

    2. 2

      Build feeds

      By regime and country.

      Growth Marketing 2 weeks

    3. 3

      Legal note

      Check official sources.

      Legal and Compliance 1 week

    4. 4

      Launch

      Email and LinkedIn.

      Growth Marketing 1 week

    5. 5

      Monthly email

      Next 90 days.

      Growth Marketing monthly

    6. 6

      Maintain

      Monthly review.

      SME Tax Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    SME Tax Manager

    Smallest test

    Publish a CARF EU feed first.

    Why it works

    Publish a calendar feed by regime and country that teams can add to Outlook or Google Calendar, each entry linking to the country page and the readiness tools. Email a monthly "next 90 days" summary.

    A useful utility keeps Taxbit in the buyer's calendar all year, not only at filing season.

    Risks and how to handle them

    • Wrong dates

      Monthly review with official links.

    Evidence

    • Your websiteCARF country pages (e.g. Germany): first reportable year, filing deadline (31 July 2027), self-certification dates and penalties ("Intentional violation - 50,000 EUR"), "Last updated April 2026" (Finland: February 2026), and one generic call to action: providers "are invited to get in touch with Taxbit".Source
    • Your websiteFree tools: a CARF Impact Assessment ("Score your CARF and CRS readiness") and a 1042-S Readiness Lab ("Five questions. One minute. A score and where to start", ten checks, "Both forms are due March 15").Source
    • Your websiteHomepage: "70+ reporting jurisdictions", "3B transactions processed, tax year 2025", "50M+ accounts", "500+ companies served", "Delivered the industry's first 1099-DA filing season with zero misses"; five verticals (Digital Asset Providers, Fintech, Payments, Marketplaces, Traditional Finance); one customer quote (PayPal); upcoming events MERGE Madrid, AIBC World in Rome and Bluechip in Vienna.Source
  • 21

    B-notice remediation is Taxbit's latest launch, and BDRs reach tax and finance teams at firms that already file 1099s. Remediation is a narrow, urgent pain that does not require replacing the whole reporting stack.

    Medium impactLow effort First result in 1 quarter Business Development Represen…

    First action

    Write the review agenda.

    How to measure it

    Remediation-led opportunities

    Now
    –
    Target
    15 a quarter
    By
    2 quarters

    Steps

    1. 1

      Define review

      Agenda and output.

      SME Tax Manager 1 week

    2. 2

      Target

      Firms filing 1099s at volume.

      Business Development Representative 2 weeks

    3. 3

      Sequence

      Remediation messaging.

      Manager, Business Development Team 1 week

    4. 4

      Run reviews

      With an SME.

      SME Tax Manager ongoing

    5. 5

      Expand

      Into full reporting.

      Enterprise Account Executive ongoing

    6. 6

      Measure

      Opportunities and expansion.

      Manager, Business Development Team monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Business Development Representative

    Smallest test

    Run five reviews.

    Why it works

    Offer a short remediation review for firms with B-notice volume: how they handle resolicitation and corrections today, and what automation would change. Use it to enter accounts that use another vendor.

    A small, urgent problem is an easier first purchase than a full platform switch.

    Risks and how to handle them

    • Stays a point solution

      Plan the path to reporting in each review.

    Evidence

    • Your websiteHomepage: "70+ reporting jurisdictions", "3B transactions processed, tax year 2025", "50M+ accounts", "500+ companies served", "Delivered the industry's first 1099-DA filing season with zero misses"; five verticals (Digital Asset Providers, Fintech, Payments, Marketplaces, Traditional Finance); one customer quote (PayPal); upcoming events MERGE Madrid, AIBC World in Rome and Bluechip in Vienna.Source
    • HiringBusiness Development Representative and Manager, Business Development Team (New York, posted September and October 2026): research target accounts for "relevant triggers (e.g., new products, geographies, or regulatory changes)", "multi-threaded outreach" across tax, finance and product, "Qualify and convert inbound leads", follow up on "campaigns, events, and partner-driven leads"; the manager builds "repeatable prospecting systems and workflows in HubSpot and Unify" and uses AI for "account research, personalization, sequencing, and reporting".Source
    • Competitor researchRivals' own homepages: Sovos, "scalable global tax compliance software, ensuring accurate reporting and reducing regulatory risk for businesses worldwide"; Lukka, "reconciled digital asset data and audit-ready pricing" for institutions. Big Four advisory teams and in-house builds are the other alternatives buyers weigh.Source
  • 22

    Real visitors already pass Core Web Vitals on taxbit.com, so speed is not a problem today. But the mobile lab test scores 79, with about 1 MB from 13 third-party hosts and nearly 7 seconds of main-thread work, which can slow the demo and tool pages on weaker devices.

    Low impactLow effort First result in 1 month Growth Marketing

    First action

    Export the tag list with owners.

    How to measure it

    Lighthouse performance on /schedule-a-demo

    Now
    –
    Target
    90
    By
    1 quarter

    Steps

    1. 1

      Export tags

      With owners.

      Growth Marketing 1 day

    2. 2

      Remove unused

      Duplicates and old tools.

      Growth Marketing 1 week

    3. 3

      Defer

      Non-essential scripts.

      Growth Marketing 1 week

    4. 4

      Test

      Forms and tracking still work.

      Growth Marketing 2 days

    5. 5

      Measure

      Lab and field data.

      Growth Marketing monthly

    6. 6

      Govern

      New tags need an owner.

      Growth Marketing ongoing

    First result
    1 month
    Cost
    $0
    Owner
    Growth Marketing

    Smallest test

    Remove one unused tag this week.

    Why it works

    List every third-party tag in Google Tag Manager and HubSpot with an owner, remove duplicates and unused tools, and load the rest after interaction on the tool and demo pages.

    Fewer scripts keep the pages that convert fast as the site grows.

    Risks and how to handle them

    • Breaking attribution

      Test in a staging container first.

    Evidence

    • PageSpeedChrome UX Report for taxbit.com (real visitors, 75th percentile): LCP 1.7 s, INP 103 ms, CLS 0.02, so the site passes Core Web Vitals. The mobile lab test scores 79 for performance: 1.6 MB over 123 requests, of which about 1,075 KB comes from 13 third-party hosts, and 6.9 s of main-thread work.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

2 of the 22 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists2The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #7 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies (opens programmable.info in a new tab)
ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Taxbit did not commission, review or endorse it, and Programmable is not affiliated with Taxbit. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Taxbit runs its business.

Something wrong, or do you represent Taxbit? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Proof on every solution page, consistent numbers, assessment routing, CARF country next steps, the customer webinar series and the consumer-post cleanup.

  2. Days 31 to 6012 ideas

    Trigger outbound, the APAC kit, references, partner and adviser co-selling, the marketplace track, the scope checker, implementation timelines, the sandbox and the event playbook; the deadline calendar and B-notice door-opener.

  3. Days 61 to 903 ideas

    Commit to the benchmark report, measured AI outcomes and a traditional-finance motion.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value expert-built rules from former IRS, OECD and Big Four specialists. The most cited problem: new regimes.

  • One platform across many regimes and jurisdictions
  • Missing documentation collected too late
  • In their words: “in scope”

Market

Competitive landscape

4 competitors compared: Sovos, Lukka, Big Four advisory and In-house builds.

  • Gap to exploit: Proof for marketplaces and traditional finance
  • Sovos: Less specialized in digital-asset reporting
  • Lukka: Data layer rather than full reporting workflow

Hiring signals

Taxbit is building a go-to-market engine around a wave of new reporting rules.

  • Global Customer Marketing Manager: Proof by vertical, references, customer-led events. Ideas 1, 5, 9.
  • Manager, Business Development Team: Repeatable prospecting in HubSpot and Unify. Ideas 3, 7, 16.
  • Business Development Representative: Regulatory triggers and inbound qualification. Ideas 7, 21.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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