Taxbit sells to five verticals, and the new Global Customer Marketing Manager is asked for proof "tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)". Today the Customers page lists four stories, all digital-asset firms, the newest from July 2025. A marketplace story already exists (Munch scaled DAC7/MRDP reporting across Europe and doubled its market coverage) and so does NYDIG, but neither appears on the Customers page, and the Marketplaces and Traditional Finance pages carry no customer proof at all. Fintech and Payments both lean on the same PayPal quote.
First action
Add the Munch and NYDIG stories to /case-studies and link Munch from the Marketplaces page.
How to measure it
Demo requests from Marketplaces, Payments and Traditional Finance pages
- Now
- –
- Target
- +25%
- By
- 90 days
Steps
List what exists
Every published story and quote, tagged by vertical, regime and region.
Global Customer Marketing Manager 1 day
Fix the listing
Add Munch and NYDIG to /case-studies; add vertical filters.
Growth Marketing 2 days
Place proof by vertical
Munch on Marketplaces and the MRDP/DAC7 page; a different quote on Payments.
Growth Marketing 2 days
Rank the gaps
Traditional Finance and Payments first, by open pipeline in HubSpot.
Global Customer Marketing Manager 2 days
Recruit two customers
With Sales and Customer Success, ask two recent go-lives for a story.
Global Customer Marketing Manager 2 weeks
Write to a template
Regime, jurisdictions, data volume, result, quote.
Global Customer Marketing Manager 2 weeks
Review
Customer approval and legal review of every claim.
Legal and Compliance 1 week
Measure
Demo requests and assisted pipeline by solution page.
Growth Marketing monthly
Why it works
In week one, add Munch and NYDIG to the Customers page and give the listing vertical filters (Digital Asset Providers, Fintech, Payments, Marketplaces, Traditional Finance). Put Munch on the Marketplaces page and the MRDP/DAC7 regulation page, and a second, different quote on Payments. Then fill the gaps in order of pipeline: one traditional-finance story and one payments story this quarter, each with the regime, the number of jurisdictions and the measured result. Every story and quote goes through legal and the customer's own approval.
Compliance buyers want to see a company like theirs that has already filed with the vendor. A marketplace prospect who lands on a page with no marketplace customer has to take Taxbit on faith; a published story that the listing hides is proof the team has paid for and is not using.
Ready to use
ChecklistCustomer proof by vertical
[ ] Munch and NYDIG on /case-studies [ ] Vertical filters on the listing [ ] Marketplaces page: Munch story and quote [ ] Payments page: a quote other than PayPal [ ] Traditional Finance page: first story [ ] Each story: regime, jurisdictions, volume, result [ ] Customer sign-off and legal review
Risks and how to handle them
Customers decline to be named
Offer an anonymized story with the regime, scale and result, and ask again after the next clean filing season.
Claims overstate results
Use only figures the customer signs off, reviewed by legal.
Evidence
- Your websiteThe Customers page (/case-studies, checked October 22, 2026) lists four stories: Ripio (July 7, 2025), Zero Hash (September 12, 2024), PayPal (September 11, 2024) and Uphold (September 2, 2024), all digital-asset businesses. Two more published stories, Munch (a marketplace) and NYDIG, are in the sitemap but not on the listing.Source
- Your websiteMunch case study ("Built to Scale: How Munch Scaled DAC7/MRDP Reporting Across Europe With Taxbit"): a food-waste marketplace that moved "manual, multi-country filings" to "a seamless, automated reporting engine", "doubling its market coverage year-over-year", now "live in four countries".Source
- Your websiteCustomer proof on the solution pages: Fintech and Payments both quote PayPal, Digital Asset Providers quotes Zero Hash, and the Marketplaces and Traditional Finance pages carry no customer quote or story.Source
- HiringGlobal Customer Marketing Manager, San Francisco (posted September 2026): "build and scale our customer marketing function globally"; own "customer storytelling, advocacy, and reference programs"; "Create compelling, sales-ready customer content tailored to key verticals (crypto, fintech, marketplaces, traditional financial institutions)"; support "customer-led events, panels, webinars, and roundtables"; partner with Growth Marketing; measure effect on "pipeline growth, deal velocity, and expansion".Source
- Your websiteBook a demo page: "PayPal scaled crypto reporting across three countries, on 2B+ API calls at 99.9% reliability" and "Zero misses in the first 1099-DA season"; PayPal is the only named customer on the page.Source