TCP Software growth playbook

Map every old Humanity and Aladtec path to its nearest live page: /pricing to /pricing, /free-trial and /demo to the Humanity trial request, /features to the Humanity Schedule page, /blog and old article paths to the article library, Aladtec /contact to the demo form. Use one-step permanent redirects, add a helpful 404 with product links and a search box as the safety net, and pull the old domains' most-linked and most-visited paths from Search Console and server logs to cover the long tail.

Visitors on an old brand address are warm: they already know the product. Sending them to pricing and a trial instead of an error page recovers trials and demos, and passes the old domains' link value to tcpsoftware.com.

humanity.com/pricing -> tcpsoftware.com/pricing/
humanity.com/free-trial -> /products/humanity/humanity-request-a-trial/
humanity.com/demo -> /products/humanity/humanity-request-a-trial/
humanity.com/features -> /products/humanity/
humanity.com/employee-scheduling-software -> /products/humanity/
humanity.com/blog -> /articles/
aladtec.com/features -> /products/aladtec/
aladtec.com/contact -> /demo/
[ ] Long-tail paths from logs
[ ] Helpful 404 template

• Redirect chains slow pages

  Point each old path straight to the final address.

• Some old paths have no equivalent

  Send them to the product page, never the homepage.

• Your websiteOld product addresses (checked October 20, 2026): humanity.com/pricing, /free-trial, /demo, /features, /blog and /employee-scheduling-software all forward to tcpsoftware.com/products/humanity/ plus the same path, and every one of those pages shows "Oops! That page can't be found." (page title "Page Not Found | TCP Software"). aladtec.com/features and aladtec.com/contact end on aladtec.com/404. By contrast timeclockplus.com/pricing and timeco.com/pricing land on the right product page, and humanity.com itself lands on the Humanity Schedule page. The real Humanity Schedule pricing page is tcpsoftware.com/pricing.Source
• Your websiteOfficial TCP Information page: TCP (legal name TimeClock Plus, LLC), founded 1988, headquartered in Plano, Texas, majority owned by Providence Equity Partners since September 2019. Acquisitions: Humanity.com (December 2020), Aladtec (October 2021), Subzz K-12 substitute management (January 2022), ScheduleAnywhere and ScheduleBase (May 2022), TIMECO (October 2023, renamed Humanity Time in June 2025) and WhenToWork (October 2023). The Humanity announcement said it was "used by more than 175,000 business locations"; ScheduleAnywhere brought "over 1,500" customers.Source
• Your websitePricing page (its title is "Pricing for Humanity Schedule", its heading "A plan for every organization's employee scheduling needs"): Essentials $2.75 per employee a month billed annually, up to 250 employees, "Start a free trial", "No credit card required"; Professional "Starting at $3.75*" with "Get a demo"; Enterprise "Get a custom Quote". The FAQ says the 30-day trial unlocks the Professional plan and that Essentials and Professional are self-serve. There are no prices or trials on the page for TimeClock Plus, Aladtec or Humanity Time.Source

Add a section per product: Humanity Time and Aladtec with a "starting at" price or a typical range by team size, TimeClock Plus with what drives the quote (employees, clocks, integrations) and a typical range, and a clear next step for each. Rename the top of the page to say which products are on it.

Price signals qualify buyers before the call and stop them leaving for rivals that publish prices; the Lahore inbound SMB team gets better-informed leads.

• Public-sector quotes vary widely

  Show the drivers and a typical range, not a fixed price.

• Your websitePricing page (its title is "Pricing for Humanity Schedule", its heading "A plan for every organization's employee scheduling needs"): Essentials $2.75 per employee a month billed annually, up to 250 employees, "Start a free trial", "No credit card required"; Professional "Starting at $3.75*" with "Get a demo"; Enterprise "Get a custom Quote". The FAQ says the 30-day trial unlocks the Professional plan and that Essentials and Professional are self-serve. There are no prices or trials on the page for TimeClock Plus, Aladtec or Humanity Time.Source
• Your websiteHumanity Time page: "Designed for 200 or fewer employees", "Takes minutes (not months) to get started", but the only buttons are "Get a demo" and "Timeco login"; no price or trial. The Humanity Schedule page offers "Request a trial" and a Pricing tab.Source
• Competitor researchRivals' own homepages: When I Work, "Schedule shifts, track time, and message your team in one app. Trusted by 200,000+ workplaces. Start your free 14-day trial"; Deputy, "employee scheduling, HR, AI labor forecasting & payroll software"; Paycom, "#1 HR and payroll software" in "a single database"; Frontline Education, K-12 administration software in one place. UKG is the large-enterprise incumbent.See the research Source
• HiringOpen roles on the careers page (checked October 20, 2026): in Sales, Enterprise Growth, Growth and Associate Growth Account Executives, Mid-Market Account Executives, two Mid-Market Sales Managers (SLED) and a Mid Market Account Executive - SLED, Business and Sales Development Representatives in San Angelo and Plano, an Enterprise Solutions Consultant, a Salesforce & Systems Manager and a Partner & Alliance Manager; in Lahore, an SMB Sales Executive, an "SMB Sales Executive - Inbound", an Associate Growth Account Executive, a Manager, SMB Customer Growth & Expansion and a Customer Success Manager; in Marketing, a Partner Marketing Manager.Source

End the wizard with one recommended product (for example Humanity Time for 1-200 employees in time tracking), its starting price, a trial or calendar slot, and pass the three answers to Salesforce so the right team calls with context.

A recommendation plus a next step converts better than a list, and routed answers cut the first call short.

• Wrong recommendation

  Always show "talk to an expert" as the alternative.

• Your websiteHomepage: H1 "Make scheduling and time tracking easier for your frontline teams"; "Trusted by over 37,000 companies of all sizes"; "30 plus years of frontline-focused experience"; a banner "TCP named a Leader in the 2026 NelsonHall Workforce Management NEAT Evaluation"; an "Ask AI about TCP Software" section; and a three-question "Help me choose" wizard (employee count 1-200 / 201-2500 / 2500+, capabilities, industry) that ends in "Explore the following products" and "Schedule a Demo".Source
• HiringOpen roles on the careers page (checked October 20, 2026): in Sales, Enterprise Growth, Growth and Associate Growth Account Executives, Mid-Market Account Executives, two Mid-Market Sales Managers (SLED) and a Mid Market Account Executive - SLED, Business and Sales Development Representatives in San Angelo and Plano, an Enterprise Solutions Consultant, a Salesforce & Systems Manager and a Partner & Alliance Manager; in Lahore, an SMB Sales Executive, an "SMB Sales Executive - Inbound", an Associate Growth Account Executive, a Manager, SMB Customer Growth & Expansion and a Customer Success Manager; in Marketing, a Partner Marketing Manager.Source
• Your websitePricing page (its title is "Pricing for Humanity Schedule", its heading "A plan for every organization's employee scheduling needs"): Essentials $2.75 per employee a month billed annually, up to 250 employees, "Start a free trial", "No credit card required"; Professional "Starting at $3.75*" with "Get a demo"; Enterprise "Get a custom Quote". The FAQ says the 30-day trial unlocks the Professional plan and that Essentials and Professional are self-serve. There are no prices or trials on the page for TimeClock Plus, Aladtec or Humanity Time.Source

Inventory every tag, remove the ad exchanges and anything without an owner, load retargeting and chat after interaction, fix the top-of-page layout shift, and cache pages at the edge to cut the 2.0s server response. Retest in PageSpeed and watch the field data.

Faster pages convert better on mobile and paid traffic, and a cleaner tag set also simplifies consent and data-sharing reviews.

• Losing ad data

  Keep the platforms that report conversions and drop the rest.

• Google PageSpeedHomepage: real visitors fail all three Core Web Vitals (loading LCP 2.7s, responsiveness INP 250 ms, layout shift CLS 0.19 at the 75th percentile; server response 2.0s), and site-wide loading got 13% slower. Lab: mobile score 26 (desktop 85), the H1 text takes 7.9s to appear on a phone, 2.15s of blocking time, 2.1 MB over 152 requests, and 20 third-party services, among them Facebook (224 KB), Reddit, LinkedIn and Bing ads, Demandbase, LiveRamp and five ad exchanges (Index Exchange, PubMatic, Rubicon Project, Tremor Video, IPONWEB).Source

Delete or redirect the placeholder to the real 1H 2026 roundup, then scan the sitemap for other pages with very short text, default titles or odd dates, and add a publishing checklist so drafts cannot go live.

Clean indexes help the real articles rank and stop odd results appearing for brand searches.

• Removing a page someone linked

  Redirect rather than delete.

• Your websiteSitemap (302 URLs, checked October 20, 2026): 115 articles, including buyer's guides by industry, "best time tracking software" and "best substitute teacher software"; 44 customer stories; 25 downloadable guides; 17 webinar pages, the newest product tours from June and September 2026. There are no pages comparing TCP products with a named rival and no "alternatives" pages. One blog entry with a random-letter address is titled "cache", dated January 1, 2020, and contains only the line "TCP Software 1H 2026 Roundup".Source

Pick the current audited figure, update the homepage, customers page, job post boilerplate and the Official TCP Information page, and add the 4M+ active users and 97+ CSAT to the same proof bar.

Consistent proof reads as credible to procurement teams and gives AI summaries one number to repeat.

• Numbers go stale

  Date the figure on the information page.

• Your websiteHomepage: H1 "Make scheduling and time tracking easier for your frontline teams"; "Trusted by over 37,000 companies of all sizes"; "30 plus years of frontline-focused experience"; a banner "TCP named a Leader in the 2026 NelsonHall Workforce Management NEAT Evaluation"; an "Ask AI about TCP Software" section; and a three-question "Help me choose" wizard (employee count 1-200 / 201-2500 / 2500+, capabilities, industry) that ends in "Explore the following products" and "Schedule a Demo".Source
• HiringMid-Market Sales Manager (SLED), posted October 2026: "Direct, manage and drive a Mid-market (SLED) sales team leading to double digit growth goals (net ARR)", with "Experience across multiple (SLED) verticals such as healthcare, education, government or public safety", "Territory plan development, account assignment and execution" and "Identify and pursue new markets and verticals for commercial expansion; assess opportunities for leveraging partners". The post describes TCP as "Trusted by 30,000 customers and millions of users".Source
• Your websiteCustomers page: "4.3 average star rating on G2", "1000+ reviews on G2 and Capterra", counters for CSAT 97+, NPS 72+ and 4M+ active users, Stevie Awards for customer service, and G2 badges (Grid Leader, High Performer, Momentum Leader). Reviews quoted cover TimeClock Plus, Humanity Schedule, Aladtec and Humanity Time.Source
• Your websiteOfficial TCP Information page: TCP (legal name TimeClock Plus, LLC), founded 1988, headquartered in Plano, Texas, majority owned by Providence Equity Partners since September 2019. Acquisitions: Humanity.com (December 2020), Aladtec (October 2021), Subzz K-12 substitute management (January 2022), ScheduleAnywhere and ScheduleBase (May 2022), TIMECO (October 2023, renamed Humanity Time in June 2025) and WhenToWork (October 2023). The Humanity announcement said it was "used by more than 175,000 business locations"; ScheduleAnywhere brought "over 1,500" customers.Source

Build a page for each of the top ten integrations (what syncs, how often, setup time, a customer quote), list TCP in each partner's app marketplace, and run one joint webinar a quarter with the two partners that bring most deals.

Integration pages catch high-intent searches and give partners something to share with their customers.

• Partners compete in time tracking too

  Lead with the gap TCP fills for them, such as public-sector pay rules.

• Your websiteIntegrations page: "Hundreds of HCM, ERP, and payroll integrations"; it names Workday, Oracle, ADP WorkforceNow, PeopleSoft, Ellucian and BambooHR, and payroll systems Paycor, Paychex, Paycom, QuickBooks, Netchex and Sage. Only Workday and Oracle have their own integration pages in the sitemap; the blog has partner spotlights for Workday, Oracle, Ellucian and PowerSchool.Source
• HiringPartner Marketing Manager (Plano or remote, posted September 2026): drives growth "through TCP's strategic ecosystem partnerships", developing and executing joint go-to-market plans with major partners, running co-marketing campaigns and building demand within partner ecosystems. A Partner & Alliance Manager is hired alongside.Source
• HiringOpen roles on the careers page (checked October 20, 2026): in Sales, Enterprise Growth, Growth and Associate Growth Account Executives, Mid-Market Account Executives, two Mid-Market Sales Managers (SLED) and a Mid Market Account Executive - SLED, Business and Sales Development Representatives in San Angelo and Plano, an Enterprise Solutions Consultant, a Salesforce & Systems Manager and a Partner & Alliance Manager; in Lahore, an SMB Sales Executive, an "SMB Sales Executive - Inbound", an Associate Growth Account Executive, a Manager, SMB Customer Growth & Expansion and a Customer Success Manager; in Marketing, a Partner Marketing Manager.Source

Write one page per rival and product pair (Humanity Schedule vs When I Work and Deputy, TimeClock Plus vs UKG, TimeClock Plus K-12 vs Frontline, Aladtec vs public-safety rivals): a factual table, who each suits, switching help and a customer who moved.

Comparison searches are late-stage, and fair pages are also what AI assistants quote when buyers ask for options.

• Out-of-date claims

  Date each page and cite sources.

• Your websiteSitemap (302 URLs, checked October 20, 2026): 115 articles, including buyer's guides by industry, "best time tracking software" and "best substitute teacher software"; 44 customer stories; 25 downloadable guides; 17 webinar pages, the newest product tours from June and September 2026. There are no pages comparing TCP products with a named rival and no "alternatives" pages. One blog entry with a random-letter address is titled "cache", dated January 1, 2020, and contains only the line "TCP Software 1H 2026 Roundup".Source
• Competitor researchRivals' own homepages: When I Work, "Schedule shifts, track time, and message your team in one app. Trusted by 200,000+ workplaces. Start your free 14-day trial"; Deputy, "employee scheduling, HR, AI labor forecasting & payroll software"; Paycom, "#1 HR and payroll software" in "a single database"; Frontline Education, K-12 administration software in one place. UKG is the large-enterprise incumbent.See the research Source
• Your websiteProduct pages: TimeClock Plus covers "K-12 time tracking and resource management" with extra duty tracking and absence management; Aladtec serves "fire, EMS, law enforcement, and corrections agencies" with union and fatigue rules; Humanity Schedule offers "AI-powered shift planning" and a Demand Scheduler. A 2026 blog post covers Aladtec shift bidding and another "aladtec-timeclock-plus" covers using the two together.Source

Build a whitespace report in Salesforce: each account's products, departments and locations against what similar accounts use (for example a district with TimeClock Plus but not substitute management, or a fire department on Aladtec without TimeClock Plus for payroll). Give AEs a talk track and a customer story per gap.

Targeted expansion calls convert better than generic check-ins and lift net ARR, the growth goal in the sales job posts.

• Customers feel over-sold

  Lead with a usage review and one recommendation.

• HiringGrowth Account Executive: "owns a book of existing TCP customers and is responsible for finding and closing new revenue within it", "identifying which customers can expand into additional products, departments, or locations", "Build and maintain pipeline at 3x quota through self-generated outbound activity" and "Complete a minimum of 25 prospecting calls per day".Source
• HiringMid-Market Sales Manager (SLED), posted October 2026: "Direct, manage and drive a Mid-market (SLED) sales team leading to double digit growth goals (net ARR)", with "Experience across multiple (SLED) verticals such as healthcare, education, government or public safety", "Territory plan development, account assignment and execution" and "Identify and pursue new markets and verticals for commercial expansion; assess opportunities for leveraging partners". The post describes TCP as "Trusted by 30,000 customers and millions of users".Source
• Your websiteProduct pages: TimeClock Plus covers "K-12 time tracking and resource management" with extra duty tracking and absence management; Aladtec serves "fire, EMS, law enforcement, and corrections agencies" with union and fatigue rules; Humanity Schedule offers "AI-powered shift planning" and a Demand Scheduler. A 2026 blog post covers Aladtec shift bidding and another "aladtec-timeclock-plus" covers using the two together.Source
• Your websiteOfficial TCP Information page: TCP (legal name TimeClock Plus, LLC), founded 1988, headquartered in Plano, Texas, majority owned by Providence Equity Partners since September 2019. Acquisitions: Humanity.com (December 2020), Aladtec (October 2021), Subzz K-12 substitute management (January 2022), ScheduleAnywhere and ScheduleBase (May 2022), TIMECO (October 2023, renamed Humanity Time in June 2025) and WhenToWork (October 2023). The Humanity announcement said it was "used by more than 175,000 business locations"; ScheduleAnywhere brought "over 1,500" customers.Source

Build one page for public buyers: certifications by product, how to request the SOC 2 report, accepted payment terms, sample RFP answers, references by sector, and the contract vehicles TCP can be bought through. Link it in every SLED sequence.

Public buyers move faster when the paperwork is ready, and it removes weeks from procurement.

• Documents go out of date

  Owner and review date on each.

• HiringMid-Market Sales Manager (SLED), posted October 2026: "Direct, manage and drive a Mid-market (SLED) sales team leading to double digit growth goals (net ARR)", with "Experience across multiple (SLED) verticals such as healthcare, education, government or public safety", "Territory plan development, account assignment and execution" and "Identify and pursue new markets and verticals for commercial expansion; assess opportunities for leveraging partners". The post describes TCP as "Trusted by 30,000 customers and millions of users".Source
• Your websiteSecurity page: SOC 3 reports by product (TimeClock Plus, Humanity Schedule, Humanity Time, Aladtec, ScheduleAnywhere), SOC 2 Type II on request under NDA, and TX-RAMP Level 2 certification for TimeClock Plus, Humanity and Aladtec. SAM.gov shows an active federal registration for TimeClock Plus, LLC.Source
• Your websitePricing page (its title is "Pricing for Humanity Schedule", its heading "A plan for every organization's employee scheduling needs"): Essentials $2.75 per employee a month billed annually, up to 250 employees, "Start a free trial", "No credit card required"; Professional "Starting at $3.75*" with "Get a demo"; Enterprise "Get a custom Quote". The FAQ says the 30-day trial unlocks the Professional plan and that Essentials and Professional are self-serve. There are no prices or trials on the page for TimeClock Plus, Aladtec or Humanity Time.Source

Add a 14- or 30-day trial and a starting price for Humanity Time, with a guided setup (import employees, set break rules, connect payroll), and let the Lahore SMB team call trials on day two.

Self-serve lowers acquisition cost on small accounts and keeps the inbound team on the warmest leads.

• Support load from trials

  Use the guided setup and a help center first.

• Your websiteHumanity Time page: "Designed for 200 or fewer employees", "Takes minutes (not months) to get started", but the only buttons are "Get a demo" and "Timeco login"; no price or trial. The Humanity Schedule page offers "Request a trial" and a Pricing tab.Source
• Your websitePricing page (its title is "Pricing for Humanity Schedule", its heading "A plan for every organization's employee scheduling needs"): Essentials $2.75 per employee a month billed annually, up to 250 employees, "Start a free trial", "No credit card required"; Professional "Starting at $3.75*" with "Get a demo"; Enterprise "Get a custom Quote". The FAQ says the 30-day trial unlocks the Professional plan and that Essentials and Professional are self-serve. There are no prices or trials on the page for TimeClock Plus, Aladtec or Humanity Time.Source
• HiringOpen roles on the careers page (checked October 20, 2026): in Sales, Enterprise Growth, Growth and Associate Growth Account Executives, Mid-Market Account Executives, two Mid-Market Sales Managers (SLED) and a Mid Market Account Executive - SLED, Business and Sales Development Representatives in San Angelo and Plano, an Enterprise Solutions Consultant, a Salesforce & Systems Manager and a Partner & Alliance Manager; in Lahore, an SMB Sales Executive, an "SMB Sales Executive - Inbound", an Associate Growth Account Executive, a Manager, SMB Customer Growth & Expansion and a Customer Success Manager; in Marketing, a Partner Marketing Manager.Source
• Competitor researchRivals' own homepages: When I Work, "Schedule shifts, track time, and message your team in one app. Trusted by 200,000+ workplaces. Start your free 14-day trial"; Deputy, "employee scheduling, HR, AI labor forecasting & payroll software"; Paycom, "#1 HR and payroll software" in "a single database"; Frontline Education, K-12 administration software in one place. UKG is the large-enterprise incumbent.See the research Source

After every support ticket rated 5, and after go-live milestones, send a one-click review request to the product's G2 or Capterra page, prioritizing the product with the fewest recent reviews.

Recent reviews lift review-site ranking and trust where buyers compare scheduling tools.

• Review-site rules on incentives

  Ask without rewards, as the sites require.

• Your websiteCustomers page: "4.3 average star rating on G2", "1000+ reviews on G2 and Capterra", counters for CSAT 97+, NPS 72+ and 4M+ active users, Stevie Awards for customer service, and G2 badges (Grid Leader, High Performer, Momentum Leader). Reviews quoted cover TimeClock Plus, Humanity Schedule, Aladtec and Humanity Time.Source
• HiringOpen roles on the careers page (checked October 20, 2026): in Sales, Enterprise Growth, Growth and Associate Growth Account Executives, Mid-Market Account Executives, two Mid-Market Sales Managers (SLED) and a Mid Market Account Executive - SLED, Business and Sales Development Representatives in San Angelo and Plano, an Enterprise Solutions Consultant, a Salesforce & Systems Manager and a Partner & Alliance Manager; in Lahore, an SMB Sales Executive, an "SMB Sales Executive - Inbound", an Associate Growth Account Executive, a Manager, SMB Customer Growth & Expansion and a Customer Success Manager; in Marketing, a Partner Marketing Manager.Source

Tag every story by sector, product, size and headline result, add a filter and a short results line on each card, and build one-page PDFs for the top five sectors to send in sequences.

Sector-matched proof shortens evaluations, especially for public buyers who ask for references from peers.

• Old stories with old names

  Update product names after the rebrands.

• Your websiteSitemap (302 URLs, checked October 20, 2026): 115 articles, including buyer's guides by industry, "best time tracking software" and "best substitute teacher software"; 44 customer stories; 25 downloadable guides; 17 webinar pages, the newest product tours from June and September 2026. There are no pages comparing TCP products with a named rival and no "alternatives" pages. One blog entry with a random-letter address is titled "cache", dated January 1, 2020, and contains only the line "TCP Software 1H 2026 Roundup".Source
• HiringMid-Market Sales Manager (SLED), posted October 2026: "Direct, manage and drive a Mid-market (SLED) sales team leading to double digit growth goals (net ARR)", with "Experience across multiple (SLED) verticals such as healthcare, education, government or public safety", "Territory plan development, account assignment and execution" and "Identify and pursue new markets and verticals for commercial expansion; assess opportunities for leveraging partners". The post describes TCP as "Trusted by 30,000 customers and millions of users".Source
• Your websiteCustomers page: "4.3 average star rating on G2", "1000+ reviews on G2 and Capterra", counters for CSAT 97+, NPS 72+ and 4M+ active users, Stevie Awards for customer service, and G2 badges (Grid Leader, High Performer, Momentum Leader). Reviews quoted cover TimeClock Plus, Humanity Schedule, Aladtec and Humanity Time.Source

Email the visitor their estimate as a PDF, route it to the right team with the inputs, and open the call with the biggest saving line. Add a link to a matching customer story.

A personal number is a stronger opener than a generic follow-up and shows what the call will cover.

• Estimate feels inflated

  Show the assumptions on the PDF.

• Your websiteValue calculator: asks for state or province (which "loads benchmark defaults for average hourly wage"), employee count, current scheduling and time tracking process, pay frequency and challenges, then offers "Book a call and we'll walk through it together."Source
• HiringOpen roles on the careers page (checked October 20, 2026): in Sales, Enterprise Growth, Growth and Associate Growth Account Executives, Mid-Market Account Executives, two Mid-Market Sales Managers (SLED) and a Mid Market Account Executive - SLED, Business and Sales Development Representatives in San Angelo and Plano, an Enterprise Solutions Consultant, a Salesforce & Systems Manager and a Partner & Alliance Manager; in Lahore, an SMB Sales Executive, an "SMB Sales Executive - Inbound", an Associate Growth Account Executive, a Manager, SMB Customer Growth & Expansion and a Customer Success Manager; in Marketing, a Partner Marketing Manager.Source

Set a fixed monthly calendar: a sector tour (K-12, public safety, healthcare, hospitality) and a product tour, with live Q&A, an on-demand page, and follow-up by the matching sales team.

A predictable series builds registrations and gives every sector team a monthly reason to invite prospects.

• Low attendance

  Co-host with a partner or association.

• Your websiteResources: "The Shift Advantage Podcast" in the menu; the YouTube link still points to a channel named "TimeClockPlusVideos"; product tour webinars for Humanity Schedule, Aladtec and healthcare (June 2026), hospitality (September 2026) and a "2025 Year in Review".Source
• HiringMid-Market Sales Manager (SLED), posted October 2026: "Direct, manage and drive a Mid-market (SLED) sales team leading to double digit growth goals (net ARR)", with "Experience across multiple (SLED) verticals such as healthcare, education, government or public safety", "Territory plan development, account assignment and execution" and "Identify and pursue new markets and verticals for commercial expansion; assess opportunities for leveraging partners". The post describes TCP as "Trusted by 30,000 customers and millions of users".Source
• Your websiteProduct pages: TimeClock Plus covers "K-12 time tracking and resource management" with extra duty tracking and absence management; Aladtec serves "fire, EMS, law enforcement, and corrections agencies" with union and fatigue rules; Humanity Schedule offers "AI-powered shift planning" and a Demand Scheduler. A 2026 blog post covers Aladtec shift bidding and another "aladtec-timeclock-plus" covers using the two together.Source

Build a WhenToWork add-on for clock-in and timesheets powered by Humanity Time, offer it in-app and on the WhenToWork pricing page, and give growing accounts an easy move to Humanity Schedule when they pass a size threshold.

Existing customers are the cheapest to expand, and the add-on keeps them from leaving for all-in-one rivals.

• Upsetting a loyal base

  Keep WhenToWork's pricing and simplicity; make the add-on optional.

• Your websiteWhenToWork (a TCP product since October 2023) still runs its own site: "Refreshingly Simple Online Employee Scheduling", "No-frills, cost-effective", "subscription pausing priced for budgets and seasonal businesses", a free trial, a "Refer & Earn" page, and plans from $38. It offers scheduling only; the site does not mention TCP, TimeClock Plus or Humanity Time.Source
• Your websiteHumanity Time page: "Designed for 200 or fewer employees", "Takes minutes (not months) to get started", but the only buttons are "Get a demo" and "Timeco login"; no price or trial. The Humanity Schedule page offers "Request a trial" and a Pricing tab.Source
• Your websiteOfficial TCP Information page: TCP (legal name TimeClock Plus, LLC), founded 1988, headquartered in Plano, Texas, majority owned by Providence Equity Partners since September 2019. Acquisitions: Humanity.com (December 2020), Aladtec (October 2021), Subzz K-12 substitute management (January 2022), ScheduleAnywhere and ScheduleBase (May 2022), TIMECO (October 2023, renamed Humanity Time in June 2025) and WhenToWork (October 2023). The Humanity announcement said it was "used by more than 175,000 business locations"; ScheduleAnywhere brought "over 1,500" customers.Source
• Competitor researchRivals' own homepages: When I Work, "Schedule shifts, track time, and message your team in one app. Trusted by 200,000+ workplaces. Start your free 14-day trial"; Deputy, "employee scheduling, HR, AI labor forecasting & payroll software"; Paycom, "#1 HR and payroll software" in "a single database"; Frontline Education, K-12 administration software in one place. UKG is the large-enterprise incumbent.See the research Source

Publish an annual report with sector benchmarks (overtime share, unfilled shifts, swap rates, payroll corrections), interactive state pages, and a press push. Use the benchmarks in the value calculator.

Original data earns press, links and AI citations, and gives sales a reason to call with peer benchmarks.

• Customer data concerns

  Aggregates only, with contract review first.

• Your websiteCustomers page: "4.3 average star rating on G2", "1000+ reviews on G2 and Capterra", counters for CSAT 97+, NPS 72+ and 4M+ active users, Stevie Awards for customer service, and G2 badges (Grid Leader, High Performer, Momentum Leader). Reviews quoted cover TimeClock Plus, Humanity Schedule, Aladtec and Humanity Time.Source
• Your websiteValue calculator: asks for state or province (which "loads benchmark defaults for average hourly wage"), employee count, current scheduling and time tracking process, pay frequency and challenges, then offers "Book a call and we'll walk through it together."Source
• Your websiteProduct pages: TimeClock Plus covers "K-12 time tracking and resource management" with extra duty tracking and absence management; Aladtec serves "fire, EMS, law enforcement, and corrections agencies" with union and fatigue rules; Humanity Schedule offers "AI-powered shift planning" and a Demand Scheduler. A 2026 blog post covers Aladtec shift bidding and another "aladtec-timeclock-plus" covers using the two together.Source

Package two suites (Humanity Schedule + Humanity Time for SMB and mid-market, Aladtec + TimeClock Plus for public safety) with one contract, single sign-on and one support line, and price the bundle below the two parts.

Bundles raise deal size and reduce churn, and they answer the all-in-one pitch from rivals.

• Integration work slips

  Launch the contract and pricing first, deeper integration later.

• Your websiteOfficial TCP Information page: TCP (legal name TimeClock Plus, LLC), founded 1988, headquartered in Plano, Texas, majority owned by Providence Equity Partners since September 2019. Acquisitions: Humanity.com (December 2020), Aladtec (October 2021), Subzz K-12 substitute management (January 2022), ScheduleAnywhere and ScheduleBase (May 2022), TIMECO (October 2023, renamed Humanity Time in June 2025) and WhenToWork (October 2023). The Humanity announcement said it was "used by more than 175,000 business locations"; ScheduleAnywhere brought "over 1,500" customers.Source
• Your websiteProduct pages: TimeClock Plus covers "K-12 time tracking and resource management" with extra duty tracking and absence management; Aladtec serves "fire, EMS, law enforcement, and corrections agencies" with union and fatigue rules; Humanity Schedule offers "AI-powered shift planning" and a Demand Scheduler. A 2026 blog post covers Aladtec shift bidding and another "aladtec-timeclock-plus" covers using the two together.Source
• Competitor researchRivals' own homepages: When I Work, "Schedule shifts, track time, and message your team in one app. Trusted by 200,000+ workplaces. Start your free 14-day trial"; Deputy, "employee scheduling, HR, AI labor forecasting & payroll software"; Paycom, "#1 HR and payroll software" in "a single database"; Frontline Education, K-12 administration software in one place. UKG is the large-enterprise incumbent.See the research Source
• HiringGrowth Account Executive: "owns a book of existing TCP customers and is responsible for finding and closing new revenue within it", "identifying which customers can expand into additional products, departments, or locations", "Build and maintain pipeline at 3x quota through self-generated outbound activity" and "Complete a minimum of 25 prospecting calls per day".Source

Build an interactive map of break, overtime, predictive scheduling and minor rules by state, with sources and a "last checked" date, and an email alert when a rule changes. Link each rule to the product setting that handles it.

A useful tool earns links and repeat visits and collects subscribers who are the exact buyers.

• Out-of-date rules

  Show the last checked date and sources.

• Your websiteSitemap (302 URLs, checked October 20, 2026): 115 articles, including buyer's guides by industry, "best time tracking software" and "best substitute teacher software"; 44 customer stories; 25 downloadable guides; 17 webinar pages, the newest product tours from June and September 2026. There are no pages comparing TCP products with a named rival and no "alternatives" pages. One blog entry with a random-letter address is titled "cache", dated January 1, 2020, and contains only the line "TCP Software 1H 2026 Roundup".Source
• Your websiteProduct pages: TimeClock Plus covers "K-12 time tracking and resource management" with extra duty tracking and absence management; Aladtec serves "fire, EMS, law enforcement, and corrections agencies" with union and fatigue rules; Humanity Schedule offers "AI-powered shift planning" and a Demand Scheduler. A 2026 blog post covers Aladtec shift bidding and another "aladtec-timeclock-plus" covers using the two together.Source
• Your websitePricing page (its title is "Pricing for Humanity Schedule", its heading "A plan for every organization's employee scheduling needs"): Essentials $2.75 per employee a month billed annually, up to 250 employees, "Start a free trial", "No credit card required"; Professional "Starting at $3.75*" with "Get a demo"; Enterprise "Get a custom Quote". The FAQ says the 30-day trial unlocks the Professional plan and that Essentials and Professional are self-serve. There are no prices or trials on the page for TimeClock Plus, Aladtec or Humanity Time.Source

Rename the channel and handle to TCP Software, make playlists per product and sector, upload the product tours and podcast clips, and add demo links in every description.

Buyers search YouTube for product walk-throughs, and a current channel looks like an active company.

• Breaking old links

  Keep the old user URL redirecting.

• Your websiteResources: "The Shift Advantage Podcast" in the menu; the YouTube link still points to a channel named "TimeClockPlusVideos"; product tour webinars for Humanity Schedule, Aladtec and healthcare (June 2026), hospitality (September 2026) and a "2025 Year in Review".Source
• Your websiteOfficial TCP Information page: TCP (legal name TimeClock Plus, LLC), founded 1988, headquartered in Plano, Texas, majority owned by Providence Equity Partners since September 2019. Acquisitions: Humanity.com (December 2020), Aladtec (October 2021), Subzz K-12 substitute management (January 2022), ScheduleAnywhere and ScheduleBase (May 2022), TIMECO (October 2023, renamed Humanity Time in June 2025) and WhenToWork (October 2023). The Humanity announcement said it was "used by more than 175,000 business locations"; ScheduleAnywhere brought "over 1,500" customers.Source

Offer referring agencies a credit or a donation to their department's chosen charity, give them a short peer-to-peer email and a co-presented webinar slot, and recognize referrers at state association events.

Peer referrals shorten public-safety evaluations, where buyers ask "who else uses it?".

• Public-sector gift rules

  Offer service credits or donations, cleared by legal.

• Your websiteProduct pages: TimeClock Plus covers "K-12 time tracking and resource management" with extra duty tracking and absence management; Aladtec serves "fire, EMS, law enforcement, and corrections agencies" with union and fatigue rules; Humanity Schedule offers "AI-powered shift planning" and a Demand Scheduler. A 2026 blog post covers Aladtec shift bidding and another "aladtec-timeclock-plus" covers using the two together.Source
• Your websiteWhenToWork (a TCP product since October 2023) still runs its own site: "Refreshingly Simple Online Employee Scheduling", "No-frills, cost-effective", "subscription pausing priced for budgets and seasonal businesses", a free trial, a "Refer & Earn" page, and plans from $38. It offers scheduling only; the site does not mention TCP, TimeClock Plus or Humanity Time.Source
• HiringMid-Market Sales Manager (SLED), posted October 2026: "Direct, manage and drive a Mid-market (SLED) sales team leading to double digit growth goals (net ARR)", with "Experience across multiple (SLED) verticals such as healthcare, education, government or public safety", "Territory plan development, account assignment and execution" and "Identify and pursue new markets and verticals for commercial expansion; assess opportunities for leveraging partners". The post describes TCP as "Trusted by 30,000 customers and millions of users".Source

List every script, its owner and what it collects; remove what is unused; check that consent and the privacy policy match what loads; and publish a short list of marketing tools on the security page.

A clean, documented tag set helps security reviews and removes an easy objection in public-sector deals.

• Marketing loses reporting

  Keep the tools tied to pipeline.

• Google PageSpeedHomepage: real visitors fail all three Core Web Vitals (loading LCP 2.7s, responsiveness INP 250 ms, layout shift CLS 0.19 at the 75th percentile; server response 2.0s), and site-wide loading got 13% slower. Lab: mobile score 26 (desktop 85), the H1 text takes 7.9s to appear on a phone, 2.15s of blocking time, 2.1 MB over 152 requests, and 20 third-party services, among them Facebook (224 KB), Reddit, LinkedIn and Bing ads, Demandbase, LiveRamp and five ad exchanges (Index Exchange, PubMatic, Rubicon Project, Tremor Video, IPONWEB).Source
• Your websiteSecurity page: SOC 3 reports by product (TimeClock Plus, Humanity Schedule, Humanity Time, Aladtec, ScheduleAnywhere), SOC 2 Type II on request under NDA, and TX-RAMP Level 2 certification for TimeClock Plus, Humanity and Aladtec. SAM.gov shows an active federal registration for TimeClock Plus, LLC.Source