TeamDynamix is hiring a Growth Marketing Manager who will be judged on cost per opportunity and lead-to-opportunity conversion, and SDRs who work the warm leads. Every campaign ends on the Request a Demo page, and Google's mobile test shows it taking 10.9 seconds to show its main content (performance 41, 5.2 MB). The homepage weighs 11.9 MB, and 7.8 MB of that is a single stock photo uploaded at 7,901 pixels wide. Real visitors feel it too: at the 75th percentile, mobile pages take 3.1 s to paint and 2.3 s just to start arriving, so the site does not pass Core Web Vitals.
First action
Replace the 7.8 MB homepage photo and compress the /demo/ thumbnails today.
How to measure it
Demo page conversion from campaign traffic
- Now
- –
- Target
- +20%
- By
- 60 days
Steps
Baseline
Demo-form conversion by source and device for the last 90 days.
Marketing Operations 1 day
Swap the photo
Re-export the 7,901 px stock image at 1,600 px WebP.
Web team 1 hour
Compress thumbnails
Customer-story images on /demo/ and the homepage to WebP under 80 KB.
Web team 1 day
Lazy-load below the form
Story carousels and review quotes load after the form.
Web team 1 day
Cache the HTML
Cloudflare cache rules for marketing pages, purged on publish.
DevOps Software Engineer 2 days
Slim the markup
Remove duplicated menu and widget markup from the Elementor templates.
Web team 1 week
Retest
PageSpeed on /, /demo/ and the top ten landing pages.
Web team 1 day
Measure
Conversion and cost per opportunity, before and after.
Growth Marketing Manager 4 weeks
Why it works
Fix the weight first: replace the 7,901-pixel photo with a 1,600-pixel WebP, compress the customer-story thumbnails on /demo/ (one is 514 KB), and lazy-load everything below the form. Then cut time to first byte by letting Cloudflare cache the HTML of marketing pages (they are served uncached today) and slimming the 800 KB to 1 MB of Elementor markup per page. Retest both pages and track demo-form conversion from paid and email campaigns before and after.
IT buyers clicking a campaign on a phone or a busy laptop leave when a page stalls, and every one who leaves is paid-for pipeline lost. A faster demo page lowers cost per opportunity without spending another dollar on media.
Ready to use
ChecklistDemo page speed fixes
[ ] 7,901 px homepage photo replaced with 1,600 px WebP [ ] /demo/ thumbnails under 80 KB each [ ] Below-the-form content lazy-loaded [ ] Cloudflare caching HTML for marketing pages [ ] Duplicate Google Analytics tag removed [ ] PageSpeed retest: LCP under 2.5 s in the lab [ ] Demo conversion compared before and after
Risks and how to handle them
Cached pages show stale content or break forms
Bypass the cache for form posts and logged-in users; purge on every publish.
Design team attached to the large hero image
Keep the same image, just at the size screens actually use.
Evidence
- PageSpeedGoogle PageSpeed for the Request a Demo page (/demo/): mobile lab performance 41, Largest Contentful Paint 10.9 s, 5.2 MB, with customer-story thumbnails up to 514 KB. Chrome UX Report for real visitors to teamdynamix.com (75th percentile, mobile): LCP 3.1 s ("needs improvement", so the site does not pass Core Web Vitals), time to first byte 2.3 s (poor); INP 145 ms and CLS are good. HTML pages are 800 KB to 1 MB each and Cloudflare reports them as not cached ("BYPASS").Source
- PageSpeedGoogle PageSpeed mobile lab test of the homepage (October 22, 2026): performance 47, Largest Contentful Paint 12.5 s, total page weight 11.9 MB, of which 7.8 MB is one stock photo uploaded at 7,901 x 3,644 pixels; the Google Analytics tag file (same measurement ID) is requested twice, once directly and once through Google Tag Manager.Source
- HiringGrowth Marketing Manager, B2B SaaS (remote US, a "newly created role", reporting to the Senior Director of Demand Generation): programs "across three key areas: new logo acquisition, customer upsell and cross-sell, and channel marketing"; campaigns across "email, webinars, trade shows, account-based marketing, digital campaigns, social selling, and partner marketing"; works with the Events Manager and the Webinar/Virtual Events Manager; reports on "cost per opportunity, lead-to-opportunity conversion, and pipeline velocity". "Success in this role will be measured by tangible business outcomes".Source
- HiringSales Development Representative (remote US, posted October 15, 2026): supported by "events, content distribution, webinars, and a robust digital presence"; "We use marketing automation and behavioral scoring to identify 'warm leads'"; SDRs "Collaborate with marketing to nurture and engage marketing-qualified opportunities" and help "Higher Ed and 501(c) organizations achieve operational efficiencies".Source