The new SEO and AI Search Specialist is hired to find "content refreshes, consolidation, pruning, internal linking". The sitemap already shows where to start: 535 of technologyadvice.com's 1,680 posts are video posts, 456 of them last changed in 2023, with old years in the slugs ("favorite free CRMs 2023") and duplicates such as a second Marketo alternatives video. At the same time new articles are going out under two URL schemes (/accounting/ and /blog/accounting/) in the same week. Thin, dated pages and split categories spread authority that the money pages need.
First action
Export the 535 video URLs with 12 months of Search Console clicks.
How to measure it
Clicks to merged guides
- Now
- –
- Target
- +15%
- By
- 90 days
Steps
Export
Video URLs with clicks, impressions and links.
SEO and AI Search Specialist 1 day
Score
Keep, merge into a guide, or retire.
SEO and AI Search Specialist 3 days
Pick the scheme
Top-level paths or /blog/; write the rule down.
Editorial Director 1 day
Merge
Embed videos in the guides with VideoObject markup.
Content Editor 2 weeks
Redirect
301 retired pages to the closest guide.
Web Developer 2 days
Move hubs
Category pages to the chosen scheme.
Web Developer 1 week
Measure
Clicks and AI citations before and after.
SEO and AI Search Specialist monthly
Why it works
Score every video post by organic clicks and links over the last 12 months. Embed the useful videos in the matching written guide (with VideoObject markup and a transcript summary) and 301 the video page to it; redirect or noindex the rest. Decide which URL scheme is the future, move the category hubs to it, and stop publishing under the other one.
Fewer, fuller pages rank and get cited more often than many thin ones, and one clear structure lets every new guide inherit category authority instead of starting from zero.
Ready to use
ChecklistVideo pruning rules
[ ] Clicks in the last 12 months above 0? [ ] External links pointing at it? [ ] A written guide on the same topic exists? [ ] Year in the title older than 2025? -> merge or retire [ ] "part-2" or "-2" duplicate? -> merge with the original [ ] Redirect target chosen (closest guide, not the homepage) [ ] VideoObject markup and transcript summary on the target
Risks and how to handle them
Losing traffic from pages that still rank
Only retire pages with no clicks or links; merge the rest.
Redirect chains after the URL change
Map old to final URLs in one step.
Evidence
- HiringSEO and AI Search Specialist (US remote, posted September 21, 2026), in the Audience Development team: "help grow the visibility and reach of TechnologyAdvice content across traditional search and emerging AI-powered discovery"; identify "content refreshes, consolidation, pruning, internal linking"; monitor how the brands "appear across ChatGPT, Google AI experiences, Gemini, Perplexity"; recommend "direct answers, entity clarity, expert sourcing, original research, tables, data"; fix "crawling, indexing, structured data, site architecture, Core Web Vitals"; track "AI citations and mentions, topic and prompt coverage, share of voice".Source
- Your websitetechnologyadvice.com post sitemaps (1,680 URLs, checked October 21, 2026): 535 are video posts, and 456 of those were last modified in 2023 (only 4 in 2026). Slugs carry old years and split parts, e.g. "video-favorite-free-crms-2023", "video-free-project-management-software-picks-in-2023", "video-marketo-alternatives-marketing-automation-software-2" next to the original, and several "part-2" videos.Source
- Your websiteTwo URL schemes are in use at once: new articles publish under top-level paths (/accounting/, /human-resources/, /marketing/, /sales/, /voip/, /videos/), e.g. /accounting/best-project-accounting-software/ (October 19), while others in the same weeks still publish under /blog/<category>/, e.g. /blog/accounting/best-accounts-payable-software/ (October 14). The 91 category pages are still under /blog/.Source