Remarcable growth playbook

Rebuild /solutions/supplier as the distributor home before the new PMM starts writing launches: a title and headline in distributor language (counter time, order accuracy, contractor loyalty), the real network numbers, the ERPs it connects to (SAP, Epicor, Eclipse), a short "how a PO reaches your counter" walk-through, one distributor quote, and a "Talk to our supplier team" form that asks for ERP, branch count and trade. Point the footer "Distributor" link to it, and use it as the landing page for NAED and distributor outreach.

The distributor launch needs a page to send people to, and the PMM post itself names the proof distributors want: orders handled, disputes avoided and hours back at the counter.

[ ] Title and H1 in distributor language
[ ] Network numbers (distributors, branches, monthly volume)
[ ] ERP list with data flows (price files, stock, PO acks, invoices, ship status)
[ ] "How a PO reaches your counter" walk-through
[ ] One distributor quote or number
[ ] Distributor form: ERP, branches, trade
[ ] Footer "Distributor" link fixed
[ ] Separate tracking for distributor leads

• Contractor messaging gets diluted

  Keep contractor and distributor pages separate, each with its own proof.

• Distributors worry about neutrality

  Say plainly that Remarcable is supplier-neutral and pro-distributor, as the job post does.

• HiringSenior Product Marketing Manager, Supplier (posted October 13, 2026, Omaha or Vancouver): "We're building for distributors" and the role is "on the core team for this new go-to-market"; "the products, the positioning, and the go-to-market programs are all still being written". The PMM will define the ideal distributor, write positioning "from a blank page, in partner language", shape pricing and packaging, run beta and early-access launches, build the first sales playbook, and "turn early customers into proof" with "the numbers distributors care about: orders handled, disputes avoided, and hours back at the counter"; work with "industry groups such as NAED". The post says Remarcable "connects over 250 MEP contractors to more than 1,300 distributors and over 8,600 integrated branches, with more than $1 billion in material moving through the platform every month" and is "doubling revenue year over year".Source
• Your websiteSupplier page (/solutions/supplier): the page title is "Supplier Tools for Contractors"; the headline proof is "Trusted by 40% of the top 50 US electrical contractors"; it lists EDI, API and OCR integration, "SAP, Epicor, Eclipse, or a custom homebrew system", a catalog of "over 300,000 items", in-order messaging and a supplier dashboard; the only call to action besides "Request demo" is "Contractor referral", a third-party form. There are no distributor results, quotes or customer names on the page.Source
• Your websiteFooter on every page (checked October 22, 2026): under "Who we serve", the "Mechanical", "Plumbing" and "Distributor" links point to "#" (nowhere), as do "Vendor Managed", "Shipment Tracking" and "Analytics" under Solutions and Platform. The homepage title is "Remarcable | Built for MEP Contractors".Source
• Your websiteSitemap (179 URLs, checked October 22, 2026): 97 blog posts, 18 integration pages (all accounting and project-management systems such as Sage, Vista, Spectrum, QuickBooks, Procore, BuildOps; none for distributor ERPs), 9 team pages, 2 partner pages; it also lists five /draft-pages/ URLs that robots.txt disallows, plus pilot and thank-you pages. No comparison pages apart from "excel-vs-procurement-software".Source

Agree one current figure for each claim (contractors, distributors, branches, catalog items, monthly material volume), store them in one place in the CMS, and use that field on every page, the pitch deck and the press boilerplate. Add an "as of" month.

Consistent numbers build trust with finance buyers and stop AI summaries quoting the old, smaller figure.

• Figures go stale again

  Review them every quarter.

• HiringSenior Product Marketing Manager, Supplier (posted October 13, 2026, Omaha or Vancouver): "We're building for distributors" and the role is "on the core team for this new go-to-market"; "the products, the positioning, and the go-to-market programs are all still being written". The PMM will define the ideal distributor, write positioning "from a blank page, in partner language", shape pricing and packaging, run beta and early-access launches, build the first sales playbook, and "turn early customers into proof" with "the numbers distributors care about: orders handled, disputes avoided, and hours back at the counter"; work with "industry groups such as NAED". The post says Remarcable "connects over 250 MEP contractors to more than 1,300 distributors and over 8,600 integrated branches, with more than $1 billion in material moving through the platform every month" and is "doubling revenue year over year".Source
• Your websitePricing page: no prices; "Pricing is based on your company's size, project needs, and which modules you want to activate"; three modules (Procurement, Tool Management, Prefabrication); no per-user fees ("add your entire team ... without paying more per user"); FAQ: "If they're not already part of our supplier network of 400+, we'll add them". The page is written for contractors only.Source
• Your websiteField page: "Build a cart in seconds from a robust catalog of over 175,000 products", while the supplier page says "over 300,000 items"; quotes from superintendents ("They fell in love with it"). Pilot pages: Project Orders ("Built for the two-year order": switchgear, lighting packages, chillers; "Join the pilot") and a "Coming soon" Stratus integration beta to "convert prefab BOMs to POs".Source
• Your websiteSupplier page (/solutions/supplier): the page title is "Supplier Tools for Contractors"; the headline proof is "Trusted by 40% of the top 50 US electrical contractors"; it lists EDI, API and OCR integration, "SAP, Epicor, Eclipse, or a custom homebrew system", a catalog of "over 300,000 items", in-order messaging and a supplier dashboard; the only call to action besides "Request demo" is "Contractor referral", a third-party form. There are no distributor results, quotes or customer names on the page.Source

Publish /mechanical and /plumbing pages: the trade's problems (pipe, fittings, valves, duct, long-lead equipment), the features that answer them (side-by-side pricing, hold-for-release, 4-way match, the Stratus prefab beta), a quote from a mechanical customer, and links to the AHR and SMACNA content. Link them in the menu and footer.

Trade-specific pages rank for trade-specific searches and give AEs a link to send to each contractor type.

• Thin pages

  Add a customer story within a quarter.

• Your websiteFooter on every page (checked October 22, 2026): under "Who we serve", the "Mechanical", "Plumbing" and "Distributor" links point to "#" (nowhere), as do "Vendor Managed", "Shipment Tracking" and "Analytics" under Solutions and Platform. The homepage title is "Remarcable | Built for MEP Contractors".Source
• Your websiteBlog, July 7, 2026: "Remarcable is now built for mechanical and plumbing contractors", with a catalog "built alongside mechanical and plumbing contractors like JH Kelly", "live side-by-side pricing", "hold-for-release burn-down" and "a 4-way match"; a second post covers AHR Expo 2026, "why we're all in on mechanical".Source
• Your websiteCustomer stories page: eight stories, all contractors and mostly electrical (Guarantee Electrical "40% staff time saved", Interstates "14,000 hours saved", B&D Industries "75% reduction in material ordering time", Morrow Meadows "60% more efficient", plus PayneCrest Electric, Lighthouse Electric and Collins Electrical); no mechanical, plumbing or distributor story. An older blog post about a distributor partnership ("the Copper State Remarcable story") now redirects to this page.Source
• Your websiteNECA 2026 wrap-up (blog, October 12, 2026): "54 employees from every department" at the show, "guests at 28 NECA chapter events", "1,000+ custom hats", the first trip of "the Remarcable Trailer" which the team plans to take to "Job sites, distributor branches, and customer events"; new features "Punchout, Outlook Integration, Material Pricing with McCormick"; "The Project Orders pilot for long-lead equipment is open for sign-ups". The events page lists IEC Spark, Procore Groundbreak, SMACNA, Evolve FabLab and BuildOps Forge, and on-demand quarterly product highlights.Source

Decide whether electrical counts. If it does, fix the terms; if the program is meant to grow mechanical and plumbing, say so in the headline and remove Electrical from the form. Add a title and description, and send the page to every customer's purchasing and field contacts.

Clear terms avoid disappointed referrers and make the program's purpose obvious.

• Reward feels small for owners

  Offer a choice of team rewards.

• Your websiteReferral page: "Earn a Yeti Cooler when a contractor you refer signs with Remarcable" by December 31, 2026. The text invites customers to "Refer an electrical, plumbing, mechanical, or HVAC contractor", but the terms say the referred contractor "must work in plumbing, mechanical, or HVAC", and the form offers Electrical. The page has no meta description or canonical tag.Source
• Your websiteCustomer stories page: eight stories, all contractors and mostly electrical (Guarantee Electrical "40% staff time saved", Interstates "14,000 hours saved", B&D Industries "75% reduction in material ordering time", Morrow Meadows "60% more efficient", plus PayneCrest Electric, Lighthouse Electric and Collins Electrical); no mechanical, plumbing or distributor story. An older blog post about a distributor partnership ("the Copper State Remarcable story") now redirects to this page.Source
• Your websiteBlog, July 7, 2026: "Remarcable is now built for mechanical and plumbing contractors", with a catalog "built alongside mechanical and plumbing contractors like JH Kelly", "live side-by-side pricing", "hold-for-release burn-down" and "a 4-way match"; a second post covers AHR Expo 2026, "why we're all in on mechanical".Source

Inline the critical CSS, load fonts with swap, defer every script that is not needed for the first view, and load testing and visitor tools after interaction. Re-test in PageSpeed and watch the field LCP.

Contractors often open the site on a phone at the jobsite; a faster first view keeps them and helps search.

• Broken tracking

  Test each tag after deferring it.

• Google PageSpeedHomepage on mobile: performance 28/100 (desktop 53); largest contentful paint 16.5 s in the lab (the headline "Every part. Every order. Every team. Finally connected."); render-blocking requests cost about 3.4 s; 2.3 MB and 124 requests, of which 2.28 MB come from 23 third parties; Google Tag Manager blocks the main thread for about 0.9 s. Real Chrome users: LCP 3.1 s at the 75th percentile, so the page fails Core Web Vitals on LCP (INP 103 ms is fine).Source
• Public profilesYouTube channel: 114 subscribers, 7 videos, about 7,600 views. iOS app "Remarcable": 4.14 stars from 7 ratings, updated September 24, 2026. The site loads two separate testing and personalization tools (Intellimize and Mida) and several visitor-identification tools (including Leadfeeder and Factors.ai) besides HubSpot and Google Analytics.Source

Remove draft, thank-you and internal demo pages from the sitemap, mark them noindex, and keep only pages meant for search. Give pilot pages a clear title and description if they should stay public.

A clean sitemap focuses crawl on the pages that sell.

• Removing a page that should rank

  Review the list with product marketing.

• Your websiteSitemap (179 URLs, checked October 22, 2026): 97 blog posts, 18 integration pages (all accounting and project-management systems such as Sage, Vista, Spectrum, QuickBooks, Procore, BuildOps; none for distributor ERPs), 9 team pages, 2 partner pages; it also lists five /draft-pages/ URLs that robots.txt disallows, plus pilot and thank-you pages. No comparison pages apart from "excel-vs-procurement-software".Source

Pick three integrated distributors of different sizes, agree the before numbers (order entry time, PO errors, invoice disputes), run a 90-day pilot of the new distributor product, and publish three distributor case studies with those numbers, plus a one-page summary for sales.

Distributors trust other distributors, and measured counter time is the clearest value story.

• Distributors will not share numbers

  Use ranges and let them approve the copy.

• HiringSenior Product Marketing Manager, Supplier (posted October 13, 2026, Omaha or Vancouver): "We're building for distributors" and the role is "on the core team for this new go-to-market"; "the products, the positioning, and the go-to-market programs are all still being written". The PMM will define the ideal distributor, write positioning "from a blank page, in partner language", shape pricing and packaging, run beta and early-access launches, build the first sales playbook, and "turn early customers into proof" with "the numbers distributors care about: orders handled, disputes avoided, and hours back at the counter"; work with "industry groups such as NAED". The post says Remarcable "connects over 250 MEP contractors to more than 1,300 distributors and over 8,600 integrated branches, with more than $1 billion in material moving through the platform every month" and is "doubling revenue year over year".Source
• Your websiteCustomer stories page: eight stories, all contractors and mostly electrical (Guarantee Electrical "40% staff time saved", Interstates "14,000 hours saved", B&D Industries "75% reduction in material ordering time", Morrow Meadows "60% more efficient", plus PayneCrest Electric, Lighthouse Electric and Collins Electrical); no mechanical, plumbing or distributor story. An older blog post about a distributor partnership ("the Copper State Remarcable story") now redirects to this page.Source
• Your websiteSupplier page (/solutions/supplier): the page title is "Supplier Tools for Contractors"; the headline proof is "Trusted by 40% of the top 50 US electrical contractors"; it lists EDI, API and OCR integration, "SAP, Epicor, Eclipse, or a custom homebrew system", a catalog of "over 300,000 items", in-order messaging and a supplier dashboard; the only call to action besides "Request demo" is "Contractor referral", a third-party form. There are no distributor results, quotes or customer names on the page.Source

Publish one page per distributor ERP: what syncs (price files, stock, PO acknowledgments, invoices, ship status), how long setup takes, what the distributor's IT team must do, and a contact for the supplier success team.

IT and operations leaders search for their ERP by name, and the pages answer the first objection in a distributor deal.

• Naming ERP vendors

  Describe integrations factually.

• Your websiteSupplier page (/solutions/supplier): the page title is "Supplier Tools for Contractors"; the headline proof is "Trusted by 40% of the top 50 US electrical contractors"; it lists EDI, API and OCR integration, "SAP, Epicor, Eclipse, or a custom homebrew system", a catalog of "over 300,000 items", in-order messaging and a supplier dashboard; the only call to action besides "Request demo" is "Contractor referral", a third-party form. There are no distributor results, quotes or customer names on the page.Source
• Your websiteSitemap (179 URLs, checked October 22, 2026): 97 blog posts, 18 integration pages (all accounting and project-management systems such as Sage, Vista, Spectrum, QuickBooks, Procore, BuildOps; none for distributor ERPs), 9 team pages, 2 partner pages; it also lists five /draft-pages/ URLs that robots.txt disallows, plus pilot and thank-you pages. No comparison pages apart from "excel-vs-procurement-software".Source
• HiringSenior Product Marketing Manager, Supplier (posted October 13, 2026, Omaha or Vancouver): "We're building for distributors" and the role is "on the core team for this new go-to-market"; "the products, the positioning, and the go-to-market programs are all still being written". The PMM will define the ideal distributor, write positioning "from a blank page, in partner language", shape pricing and packaging, run beta and early-access launches, build the first sales playbook, and "turn early customers into proof" with "the numbers distributors care about: orders handled, disputes avoided, and hours back at the counter"; work with "industry groups such as NAED". The post says Remarcable "connects over 250 MEP contractors to more than 1,300 distributors and over 8,600 integrated branches, with more than $1 billion in material moving through the platform every month" and is "doubling revenue year over year".Source

Ask the mechanical and plumbing contractors who helped build the catalog for a story each, with the numbers they track (hours saved on ordering, invoice errors caught, double buys avoided under hold-for-release).

Peer proof is what convinces a trade that software built for another trade fits theirs.

• Customers slow to approve

  Offer a quote-only version.

• Your websiteBlog, July 7, 2026: "Remarcable is now built for mechanical and plumbing contractors", with a catalog "built alongside mechanical and plumbing contractors like JH Kelly", "live side-by-side pricing", "hold-for-release burn-down" and "a 4-way match"; a second post covers AHR Expo 2026, "why we're all in on mechanical".Source
• Your websiteCustomer stories page: eight stories, all contractors and mostly electrical (Guarantee Electrical "40% staff time saved", Interstates "14,000 hours saved", B&D Industries "75% reduction in material ordering time", Morrow Meadows "60% more efficient", plus PayneCrest Electric, Lighthouse Electric and Collins Electrical); no mechanical, plumbing or distributor story. An older blog post about a distributor partnership ("the Copper State Remarcable story") now redirects to this page.Source
• HiringAccount Executive (posted September 16, 2026, Omaha or remote US): owns a territory selling to MEP contractors; the job is "understanding where money slips through the cracks, and showing exactly how Remarcable fixes it" and "translating that into financial impact"; pipeline comes from "targeted outreach, distributor relationships, local market research, and industry events"; travel "up to ~30% for customer visits and trade shows". "Customers routinely see double-digit profit improvements".Source

Build a short calculator: annual material spend, number of purchasers, POs a month, invoice error rate. It estimates hours and dollars at risk (overcharges, double buys, re-keyed POs) using customer averages, and passes the answers to the AE.

An estimate in the buyer's own numbers starts the discovery call where the AE wants it.

• Estimates look inflated

  Show ranges and the method.

• HiringAccount Executive (posted September 16, 2026, Omaha or remote US): owns a territory selling to MEP contractors; the job is "understanding where money slips through the cracks, and showing exactly how Remarcable fixes it" and "translating that into financial impact"; pipeline comes from "targeted outreach, distributor relationships, local market research, and industry events"; travel "up to ~30% for customer visits and trade shows". "Customers routinely see double-digit profit improvements".Source
• Your websitePricing page: no prices; "Pricing is based on your company's size, project needs, and which modules you want to activate"; three modules (Procurement, Tool Management, Prefabrication); no per-user fees ("add your entire team ... without paying more per user"); FAQ: "If they're not already part of our supplier network of 400+, we'll add them". The page is written for contractors only.Source
• Your websiteCustomer stories page: eight stories, all contractors and mostly electrical (Guarantee Electrical "40% staff time saved", Interstates "14,000 hours saved", B&D Industries "75% reduction in material ordering time", Morrow Meadows "60% more efficient", plus PayneCrest Electric, Lighthouse Electric and Collins Electrical); no mechanical, plumbing or distributor story. An older blog post about a distributor partnership ("the Copper State Remarcable story") now redirects to this page.Source

Give integrated distributors a co-branded kit: a one-page "order from us through Remarcable" sheet, a counter display with a QR code, and a tracked referral link per branch. Report back to the branch on referred contractors' order volume.

Distributors gain easier orders from their contractors, so their reps have their own reason to recommend Remarcable.

• Distributors favor some contractors

  Keep the program open to every branch customer.

• HiringAccount Executive (posted September 16, 2026, Omaha or remote US): owns a territory selling to MEP contractors; the job is "understanding where money slips through the cracks, and showing exactly how Remarcable fixes it" and "translating that into financial impact"; pipeline comes from "targeted outreach, distributor relationships, local market research, and industry events"; travel "up to ~30% for customer visits and trade shows". "Customers routinely see double-digit profit improvements".Source
• Your websiteSupplier page (/solutions/supplier): the page title is "Supplier Tools for Contractors"; the headline proof is "Trusted by 40% of the top 50 US electrical contractors"; it lists EDI, API and OCR integration, "SAP, Epicor, Eclipse, or a custom homebrew system", a catalog of "over 300,000 items", in-order messaging and a supplier dashboard; the only call to action besides "Request demo" is "Contractor referral", a third-party form. There are no distributor results, quotes or customer names on the page.Source
• HiringSenior Product Marketing Manager, Supplier (posted October 13, 2026, Omaha or Vancouver): "We're building for distributors" and the role is "on the core team for this new go-to-market"; "the products, the positioning, and the go-to-market programs are all still being written". The PMM will define the ideal distributor, write positioning "from a blank page, in partner language", shape pricing and packaging, run beta and early-access launches, build the first sales playbook, and "turn early customers into proof" with "the numbers distributors care about: orders handled, disputes avoided, and hours back at the counter"; work with "industry groups such as NAED". The post says Remarcable "connects over 250 MEP contractors to more than 1,300 distributors and over 8,600 integrated branches, with more than $1 billion in material moving through the platform every month" and is "doubling revenue year over year".Source

For each region, list the integrated branches, then the contractors that buy from them (from public trade association lists and the distributors' own referrals), and open with "your supplier is already connected". Sequence them by trade and size.

A connected supplier removes the biggest switching worry, and the opening line is true and local.

• Distributor data sharing

  Use only public and agreed data.

• HiringSenior Product Marketing Manager, Supplier (posted October 13, 2026, Omaha or Vancouver): "We're building for distributors" and the role is "on the core team for this new go-to-market"; "the products, the positioning, and the go-to-market programs are all still being written". The PMM will define the ideal distributor, write positioning "from a blank page, in partner language", shape pricing and packaging, run beta and early-access launches, build the first sales playbook, and "turn early customers into proof" with "the numbers distributors care about: orders handled, disputes avoided, and hours back at the counter"; work with "industry groups such as NAED". The post says Remarcable "connects over 250 MEP contractors to more than 1,300 distributors and over 8,600 integrated branches, with more than $1 billion in material moving through the platform every month" and is "doubling revenue year over year".Source
• HiringBusiness Development Representative (posted August 28, 2026, Omaha), reporting to the VP Sales: outbound "calls, emails, and LinkedIn messages", research prospects "through various channels, including online research, social media, and industry events", log activity in Salesforce, and "work closely with the sales and marketing teams to develop and implement effective outreach strategies".Source
• HiringAccount Executive (posted September 16, 2026, Omaha or remote US): owns a territory selling to MEP contractors; the job is "understanding where money slips through the cracks, and showing exactly how Remarcable fixes it" and "translating that into financial impact"; pipeline comes from "targeted outreach, distributor relationships, local market research, and industry events"; travel "up to ~30% for customer visits and trade shows". "Customers routinely see double-digit profit improvements".Source

Write fair comparison pages: what each covers (procurement, tools, prefab, AP, supplier network), how pricing works, and when each is the better fit. Add a distributor version comparing Remarcable with ERP portals.

Comparison searches come late in the buying process, and the pages give AI assistants a clear description of Remarcable.

• Out-of-date claims

  Date each page.

• Competitor researchRivals' own homepages: Kojo calls itself "the construction industry's leading materials management software and purchasing software solution"; AlignOps (formerly ToolWatch) sells "Construction Operations Software for Contractors" for labor, assets and fleet; ShareMyToolbox offers "Small Tool Tracking for Construction" with a free trial. Distributors also run their own ecommerce and ERP portals, which the Remarcable PMM post lists as the competitive field.See the research Source
• Your websiteSitemap (179 URLs, checked October 22, 2026): 97 blog posts, 18 integration pages (all accounting and project-management systems such as Sage, Vista, Spectrum, QuickBooks, Procore, BuildOps; none for distributor ERPs), 9 team pages, 2 partner pages; it also lists five /draft-pages/ URLs that robots.txt disallows, plus pilot and thank-you pages. No comparison pages apart from "excel-vs-procurement-software".Source
• HiringSenior Product Marketing Manager, Supplier (posted October 13, 2026, Omaha or Vancouver): "We're building for distributors" and the role is "on the core team for this new go-to-market"; "the products, the positioning, and the go-to-market programs are all still being written". The PMM will define the ideal distributor, write positioning "from a blank page, in partner language", shape pricing and packaging, run beta and early-access launches, build the first sales playbook, and "turn early customers into proof" with "the numbers distributors care about: orders handled, disputes avoided, and hours back at the counter"; work with "industry groups such as NAED". The post says Remarcable "connects over 250 MEP contractors to more than 1,300 distributors and over 8,600 integrated branches, with more than $1 billion in material moving through the platform every month" and is "doubling revenue year over year".Source

Plan a monthly route of branch counter days with integrated distributors: demos in the trailer, the hat bar, and a booking form for local contractors. Each stop gets a landing page and a follow-up sequence.

It puts the product in front of contractors where they already buy material, with their supplier's endorsement.

• Low turnout

  Let the branch invite its accounts.

• Your websiteNECA 2026 wrap-up (blog, October 12, 2026): "54 employees from every department" at the show, "guests at 28 NECA chapter events", "1,000+ custom hats", the first trip of "the Remarcable Trailer" which the team plans to take to "Job sites, distributor branches, and customer events"; new features "Punchout, Outlook Integration, Material Pricing with McCormick"; "The Project Orders pilot for long-lead equipment is open for sign-ups". The events page lists IEC Spark, Procore Groundbreak, SMACNA, Evolve FabLab and BuildOps Forge, and on-demand quarterly product highlights.Source
• HiringAccount Executive (posted September 16, 2026, Omaha or remote US): owns a territory selling to MEP contractors; the job is "understanding where money slips through the cracks, and showing exactly how Remarcable fixes it" and "translating that into financial impact"; pipeline comes from "targeted outreach, distributor relationships, local market research, and industry events"; travel "up to ~30% for customer visits and trade shows". "Customers routinely see double-digit profit improvements".Source
• HiringSenior Product Marketing Manager, Supplier (posted October 13, 2026, Omaha or Vancouver): "We're building for distributors" and the role is "on the core team for this new go-to-market"; "the products, the positioning, and the go-to-market programs are all still being written". The PMM will define the ideal distributor, write positioning "from a blank page, in partner language", shape pricing and packaging, run beta and early-access launches, build the first sales playbook, and "turn early customers into proof" with "the numbers distributors care about: orders handled, disputes avoided, and hours back at the counter"; work with "industry groups such as NAED". The post says Remarcable "connects over 250 MEP contractors to more than 1,300 distributors and over 8,600 integrated branches, with more than $1 billion in material moving through the platform every month" and is "doubling revenue year over year".Source

Offer a free check: a prospect uploads one month of supplier invoices and POs, Remarcable runs them through its matching and returns a short report of price, quantity and tax gaps. The AE reviews it with the CFO.

Money found in their own invoices is the strongest reason to buy, and it shows the AI working.

• Data security concerns

  Use SOC 2 controls and delete files after the review.

• HiringData Scientist (posted October 9, 2026, Vancouver): builds "Remarcable Intelligence (e.g. smart search, recommendation engine, forecasting)", core metrics ("ARR, churn, NRR, product usage, ROI"), "customer-facing and internal reporting", and designs "product experiments (A/B tests and other measurement methodologies)". Remarcable is also hiring an Integration Engineer, a Technical Lead and a Full Stack Software Engineer in Vancouver.Source
• HiringAccount Executive (posted September 16, 2026, Omaha or remote US): owns a territory selling to MEP contractors; the job is "understanding where money slips through the cracks, and showing exactly how Remarcable fixes it" and "translating that into financial impact"; pipeline comes from "targeted outreach, distributor relationships, local market research, and industry events"; travel "up to ~30% for customer visits and trade shows". "Customers routinely see double-digit profit improvements".Source
• Your websiteField page: "Build a cart in seconds from a robust catalog of over 175,000 products", while the supplier page says "over 300,000 items"; quotes from superintendents ("They fell in love with it"). Pilot pages: Project Orders ("Built for the two-year order": switchgear, lighting packages, chillers; "Join the pilot") and a "Coming soon" Stratus integration beta to "convert prefab BOMs to POs".Source

Add an in-app rating prompt after a field user's fifth successful request, and include the app links in onboarding emails.

More ratings from real users give buyers an independent signal.

• Unhappy users rate too

  Ask only after successful orders.

• Public profilesYouTube channel: 114 subscribers, 7 videos, about 7,600 views. iOS app "Remarcable": 4.14 stars from 7 ratings, updated September 24, 2026. The site loads two separate testing and personalization tools (Intellimize and Mida) and several visitor-identification tools (including Leadfeeder and Factors.ai) besides HubSpot and Google Analytics.Source
• Your websiteField page: "Build a cart in seconds from a robust catalog of over 175,000 products", while the supplier page says "over 300,000 items"; quotes from superintendents ("They fell in love with it"). Pilot pages: Project Orders ("Built for the two-year order": switchgear, lighting packages, chillers; "Join the pilot") and a "Coming soon" Stratus integration beta to "convert prefab BOMs to POs".Source

List every tool, its owner and what it is used for; keep one testing tool and one visitor-identification tool; remove the rest; and load the remaining tags after the first view.

Fewer tools mean a faster page and one source of truth for the data scientist.

• Losing data

  Run the kept tool alongside for a month first.

• Public profilesYouTube channel: 114 subscribers, 7 videos, about 7,600 views. iOS app "Remarcable": 4.14 stars from 7 ratings, updated September 24, 2026. The site loads two separate testing and personalization tools (Intellimize and Mida) and several visitor-identification tools (including Leadfeeder and Factors.ai) besides HubSpot and Google Analytics.Source
• Google PageSpeedHomepage on mobile: performance 28/100 (desktop 53); largest contentful paint 16.5 s in the lab (the headline "Every part. Every order. Every team. Finally connected."); render-blocking requests cost about 3.4 s; 2.3 MB and 124 requests, of which 2.28 MB come from 23 third parties; Google Tag Manager blocks the main thread for about 0.9 s. Real Chrome users: LCP 3.1 s at the 75th percentile, so the page fails Core Web Vitals on LCP (INP 103 ms is fine).Source
• HiringData Scientist (posted October 9, 2026, Vancouver): builds "Remarcable Intelligence (e.g. smart search, recommendation engine, forecasting)", core metrics ("ARR, churn, NRR, product usage, ROI"), "customer-facing and internal reporting", and designs "product experiments (A/B tests and other measurement methodologies)". Remarcable is also hiring an Integration Engineer, a Technical Lead and a Full Stack Software Engineer in Vancouver.Source

Define two or three packages by branch count and features (order intake, quote and PO messaging, dashboard, analytics), price them per branch, invite 20 distributors to early access, and publish the packages after the pilot.

Clear packages make the distributor product easy to buy and to forecast.

• Charging distributors hurts neutrality

  Keep the core connection free and charge for added value.

• HiringSenior Product Marketing Manager, Supplier (posted October 13, 2026, Omaha or Vancouver): "We're building for distributors" and the role is "on the core team for this new go-to-market"; "the products, the positioning, and the go-to-market programs are all still being written". The PMM will define the ideal distributor, write positioning "from a blank page, in partner language", shape pricing and packaging, run beta and early-access launches, build the first sales playbook, and "turn early customers into proof" with "the numbers distributors care about: orders handled, disputes avoided, and hours back at the counter"; work with "industry groups such as NAED". The post says Remarcable "connects over 250 MEP contractors to more than 1,300 distributors and over 8,600 integrated branches, with more than $1 billion in material moving through the platform every month" and is "doubling revenue year over year".Source
• Your websiteSupplier page (/solutions/supplier): the page title is "Supplier Tools for Contractors"; the headline proof is "Trusted by 40% of the top 50 US electrical contractors"; it lists EDI, API and OCR integration, "SAP, Epicor, Eclipse, or a custom homebrew system", a catalog of "over 300,000 items", in-order messaging and a supplier dashboard; the only call to action besides "Request demo" is "Contractor referral", a third-party form. There are no distributor results, quotes or customer names on the page.Source

Publish an aggregated monthly index for 20 common items (wire, conduit, pipe, fittings), by region, with commentary. Never show any one distributor's prices. Offer it by email and share it with trade associations.

Original data earns press and links, and makes Remarcable a monthly habit for buyers who are not yet customers.

• Distributors object

  Aggregate across many suppliers and agree the method first.

• HiringSenior Product Marketing Manager, Supplier (posted October 13, 2026, Omaha or Vancouver): "We're building for distributors" and the role is "on the core team for this new go-to-market"; "the products, the positioning, and the go-to-market programs are all still being written". The PMM will define the ideal distributor, write positioning "from a blank page, in partner language", shape pricing and packaging, run beta and early-access launches, build the first sales playbook, and "turn early customers into proof" with "the numbers distributors care about: orders handled, disputes avoided, and hours back at the counter"; work with "industry groups such as NAED". The post says Remarcable "connects over 250 MEP contractors to more than 1,300 distributors and over 8,600 integrated branches, with more than $1 billion in material moving through the platform every month" and is "doubling revenue year over year".Source
• HiringData Scientist (posted October 9, 2026, Vancouver): builds "Remarcable Intelligence (e.g. smart search, recommendation engine, forecasting)", core metrics ("ARR, churn, NRR, product usage, ROI"), "customer-facing and internal reporting", and designs "product experiments (A/B tests and other measurement methodologies)". Remarcable is also hiring an Integration Engineer, a Technical Lead and a Full Stack Software Engineer in Vancouver.Source
• Your websiteNECA 2026 wrap-up (blog, October 12, 2026): "54 employees from every department" at the show, "guests at 28 NECA chapter events", "1,000+ custom hats", the first trip of "the Remarcable Trailer" which the team plans to take to "Job sites, distributor branches, and customer events"; new features "Punchout, Outlook Integration, Material Pricing with McCormick"; "The Project Orders pilot for long-lead equipment is open for sign-ups". The events page lists IEC Spark, Procore Groundbreak, SMACNA, Evolve FabLab and BuildOps Forge, and on-demand quarterly product highlights.Source

Sponsor research or education with NAED on contractor ordering, run joint sessions where a distributor and a contractor show one order flow, and offer association members a pilot.

Being the bridge between both sides is Remarcable's position; association programs say it publicly.

• Costly sponsorships

  Start with content, not booths.

• HiringSenior Product Marketing Manager, Supplier (posted October 13, 2026, Omaha or Vancouver): "We're building for distributors" and the role is "on the core team for this new go-to-market"; "the products, the positioning, and the go-to-market programs are all still being written". The PMM will define the ideal distributor, write positioning "from a blank page, in partner language", shape pricing and packaging, run beta and early-access launches, build the first sales playbook, and "turn early customers into proof" with "the numbers distributors care about: orders handled, disputes avoided, and hours back at the counter"; work with "industry groups such as NAED". The post says Remarcable "connects over 250 MEP contractors to more than 1,300 distributors and over 8,600 integrated branches, with more than $1 billion in material moving through the platform every month" and is "doubling revenue year over year".Source
• Your websiteNECA 2026 wrap-up (blog, October 12, 2026): "54 employees from every department" at the show, "guests at 28 NECA chapter events", "1,000+ custom hats", the first trip of "the Remarcable Trailer" which the team plans to take to "Job sites, distributor branches, and customer events"; new features "Punchout, Outlook Integration, Material Pricing with McCormick"; "The Project Orders pilot for long-lead equipment is open for sign-ups". The events page lists IEC Spark, Procore Groundbreak, SMACNA, Evolve FabLab and BuildOps Forge, and on-demand quarterly product highlights.Source

Collect all pilots on one page with status, what is being built, how to join, and what shipped from past pilots (Punchout, Outlook integration, McCormick pricing). Email it to customers each quarter.

It turns the product roadmap into a reason to talk, and shows the speed the NECA post describes.

• Promising too early

  Show status honestly.

• Your websiteField page: "Build a cart in seconds from a robust catalog of over 175,000 products", while the supplier page says "over 300,000 items"; quotes from superintendents ("They fell in love with it"). Pilot pages: Project Orders ("Built for the two-year order": switchgear, lighting packages, chillers; "Join the pilot") and a "Coming soon" Stratus integration beta to "convert prefab BOMs to POs".Source
• Your websiteNECA 2026 wrap-up (blog, October 12, 2026): "54 employees from every department" at the show, "guests at 28 NECA chapter events", "1,000+ custom hats", the first trip of "the Remarcable Trailer" which the team plans to take to "Job sites, distributor branches, and customer events"; new features "Punchout, Outlook Integration, Material Pricing with McCormick"; "The Project Orders pilot for long-lead equipment is open for sign-ups". The events page lists IEC Spark, Procore Groundbreak, SMACNA, Evolve FabLab and BuildOps Forge, and on-demand quarterly product highlights.Source

Make a short video course on construction purchasing (requisitions, POs, hold-for-release, 3-way and 4-way match, returns), with a certificate. Promote it to trade associations and on LinkedIn, and use YouTube for the videos.

Useful training earns goodwill and contacts long before a buying cycle, and grows a small YouTube channel.

• Seen as a sales pitch

  Keep lessons product-neutral.

• Your websiteBlog, July 7, 2026: "Remarcable is now built for mechanical and plumbing contractors", with a catalog "built alongside mechanical and plumbing contractors like JH Kelly", "live side-by-side pricing", "hold-for-release burn-down" and "a 4-way match"; a second post covers AHR Expo 2026, "why we're all in on mechanical".Source
• Public profilesYouTube channel: 114 subscribers, 7 videos, about 7,600 views. iOS app "Remarcable": 4.14 stars from 7 ratings, updated September 24, 2026. The site loads two separate testing and personalization tools (Intellimize and Mida) and several visitor-identification tools (including Leadfeeder and Factors.ai) besides HubSpot and Google Analytics.Source
• HiringBusiness Development Representative (posted August 28, 2026, Omaha), reporting to the VP Sales: outbound "calls, emails, and LinkedIn messages", research prospects "through various channels, including online research, social media, and industry events", log activity in Salesforce, and "work closely with the sales and marketing teams to develop and implement effective outreach strategies".Source