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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Nov 4, 2026
  1. Programmable
  2. Playbooks
  3. Comet AI
Comet AI logo

growth playbook · Nov 4, 2026

thecometapp.com (opens in a new tab)

Comet AI growth playbook

Diagnosis

Comet is a fast, well-built web app (98 on phones) with a clear hook, a free first answer, and a built-in shareable quiz, but its growth loops are switched off: shared Love Type links show no picture, the quiz is hidden from the homepage and sitemap, the reviews and rating do not fit the product, and the funnel is not measured for its English-speaking audience.

This playbook turns on share cards and the quiz first, fixes the copy and proof, adds measurement, then builds content pages, compatibility invites, daily readings, local-language pages, better payments and an app-store version.

Growth Score

6/10

Biggest Opportunity

Make the Love Type quiz the viral front door: share cards, compatibility invites and short-form posts that all lead to a free question.

Biggest Risk

Crowded astrology apps with large audiences (Co-Star, The Pattern, Nebula, Sanctuary) and a trust gap if proof, payments and copy feel out of place for English-speaking users.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Make every shared Love Type result show its own card when someone posts the link

    Make one 1200x630 card image per Love Type.

    High impact First result in 2 weeks
  2. 2

    Fix the broken apostrophe and the grammar slips on the homepage

    Fix the apostrophe line today.

    High impact First result in 1 week
  3. 3

    Replace the homepage reviews and rating with real, matching proof

    Add a thumbs-up prompt after each answer.

    High impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 6Big bets · 10Fill-ins · 5Reconsider · 0
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Comet already has the most shareable thing an astrology product can have: a Love Type quiz with eight illustrated result cards and a public share page for each result. But every address on the site returns the homepage head, with no image and the homepage title. When someone sends "I'm The Guarded Flame" to a friend on WhatsApp, iMessage, Discord or X, the preview is a generic "AI Astrology" line with no picture. The quiz is also missing from the sitemap and the homepage, so it gets almost no traffic to share in the first place. For whoever leads growth, this is the built-in viral loop to switch on first.

    High impactLow effort First result in 2 weeks Growth Lead

    First action

    Make one 1200x630 card image per Love Type.

    How to measure it

    Sign-ups from Love Type share pages

    Now
    –
    Target
    500 a month
    By
    60 days

    Steps

    1. 1

      Make share images

      Eight 1200x630 cards under 300 KB each.

      Designer 1 day

    2. 2

      Inject the head

      Per-path title, description, og:image and large Twitter card at the edge.

      Frontend Engineer 2 days

    3. 3

      Test previews

      WhatsApp, iMessage, Discord, X and Facebook debuggers.

      Frontend Engineer 1 day

    4. 4

      Add to the sitemap

      And link the quiz from the homepage hero.

      Frontend Engineer 1 hour

    5. 5

      Add the call to action

      "Take the quiz" and "Ask Comet about your type" on share pages.

      Designer 1 day

    6. 6

      Tag the links

      Source parameter on every share link.

      Backend Engineer 1 day

    7. 7

      Measure

      Shares, share-page visits and sign-ups per type.

      Growth Lead weekly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Growth Lead

    Smallest test

    Fix the head for one Love Type and share it in three chat apps.

    Why it works

    Serve a proper head for /love-type and every /love-type/share/<id> page: title "I'm The Guarded Flame. What's your Love Type?", a one-line summary of the type, og:image and twitter:image set to that type's card resized to 1200x630 (under 300 KB), and a large-image Twitter card. A Cloudflare Worker or a small prerender step can inject these per path without rebuilding the app. Add /love-type to the sitemap, link it from the homepage as a second free entry ("Find your Love Type"), and put a clear "Take the quiz" button on every share page that leads to sign-up.

    People share identity results far more than readings, and a picture preview gets far more clicks than a bare link. Each share becomes a free ad for the quiz, and each quiz taker is a sign-up prospect.

    Ready to use

    ChecklistLove Type share card checklist

    [ ] Eight 1200x630 share images under 300 KB
[ ] Per-type title and description on /love-type/share/<id>
[ ] og:image, og:url and twitter:card summary_large_image per page
[ ] Previews checked on WhatsApp, iMessage, Discord, X and Facebook
[ ] /love-type in the sitemap and linked from the homepage
[ ] "Take the quiz" button on every share page
[ ] Source tag on every share link

    Risks and how to handle them

    • Per-path heads break the app router

      Inject only meta tags at the edge and leave the app bundle unchanged.

    • Large images slow previews

      Use compressed 1200x630 versions, not the 1.7 MB originals.

    Evidence

    • Your websiteLove Type quiz at /love-type: eight results (The Devoted Heart, The Quiet Observer, The Romantic Dreamer, The Guarded Flame, The Free Spirit, The Steady Builder, The Intense Soul, The Gentle Healer), each with its own illustrated card image (for example /love-type-cards/the-devoted-heart.png, 1.7 MB) and a public share page at /love-type/share/<id>. Checked November 4, 2026.Source
    • Your websiteEvery address on the site, including /love-type and /love-type/share/<id>, returns the same page head: the homepage title "Comet | AI Astrology for Love, Career and Life Guidance", og:url set to the homepage, no og:image, and a small "summary" Twitter card. The body is an empty <div id="app"> filled in by JavaScript.Source
    • Your websiteSitemap (10 URLs): /, /onboarding, /login, /register, /reset, /termsService, /privacyPolicy, /payment-success, /payment-cancel and /payment-fail. The Love Type quiz is not listed, and there are no content pages for signs, compatibility, tarot or common questions.Source
    • Your websiteIn the app: onboarding asks "What is weighing on your heart tonight?" and ends with "Draw My Cards" and "Unlock My Reading"; a daily check-in earns coins that convert to question credits; a "Monthly VIP" plan and recharge plans load only after sign-in; an "Invite a friend" panel shares to WhatsApp, Telegram and a copy-link for Discord with the message "it's scary accurate"; the profile page links a Discord invite.Source
  • 02

    The line shown after the free answer reads "You’ve unlocked your first free astrology answer.", and an example question on the homepage reads "Does this person still care me?". These appear at the moment a visitor decides whether to create an account.

    High impactLow effort First result in 1 week Content Writer

    First action

    Fix the apostrophe line today.

    How to measure it

    Free-answer to sign-up conversion

    Now
    –
    Target
    +10%
    By
    30 days

    Steps

    1. 1

      Fix the apostrophe

      UTF-8 source or plain character.

      Frontend Engineer 1 hour

    2. 2

      Fix example questions

      Grammar check.

      Content Writer 1 hour

    3. 3

      Read the English locale

      Every string.

      Content Writer 1 day

    4. 4

      Add a check

      Flag non-UTF-8 characters in the build.

      Frontend Engineer 2 hours

    5. 5

      Ship

      With the next deploy.

      Frontend Engineer 1 day

    6. 6

      Measure

      Sign-ups after the free answer.

      Growth Lead 2 weeks

    First result
    1 week
    Cost
    $0
    Owner
    Content Writer

    Smallest test

    Fix the one line and deploy.

    Why it works

    Replace the broken character (save the source file as UTF-8 or use a plain apostrophe), correct the example questions, and have a native English speaker read every string in the English locale and the homepage.

    Small errors at the conversion moment cost trust, especially for a product people use for personal questions.

    Risks and how to handle them

    • Other locales have similar issues

      Ask a native reader per language.

    Evidence

    • Your websiteCopy shipped in the homepage code includes "You’ve unlocked your first free astrology answer." (a broken apostrophe) and the example question "Does this person still care me? Should I text him?".Source
    • Your websiteHomepage: H1 "Ask what is on your mind. Get an instant astrology-style answer." One free answer, then "Create a free account to ask more questions, save answers, and explore deeper insights." FAQ: "Do I need my birth date? No. Just ask a question." Example questions include "Will we get back together?", "Should I change jobs?" and, in the app, "Will my visa be approved?" and "Will I pass the interview?". The footer says answers are "for entertainment purposes only and do not constitute any decision-making advice".Source
  • 03

    The reviews on the homepage are attributed to names that read as nicknames, one praises "casting a hexagram" on a page that sells astrology, and the page's structured data claims a 4.8 rating from 100 ratings that nothing on the site shows, with a price in Chinese yuan. English-speaking visitors judging a personal-advice product notice proof that does not fit.

    High impactLow effort First result in 1 month Growth Lead

    First action

    Add a thumbs-up prompt after each answer.

    How to measure it

    Homepage visit to sign-up

    Now
    –
    Target
    +15%
    By
    60 days

    Steps

    1. 1

      Collect ratings

      Prompt after answers.

      Backend Engineer 3 days

    2. 2

      Ask permission

      First name, city, quote.

      Growth Lead 2 weeks

    3. 3

      Pick six quotes

      Matching the page's topics.

      Content Writer 1 day

    4. 4

      Fix structured data

      Remove the unsupported rating; correct currency.

      Frontend Engineer 1 hour

    5. 5

      Publish

      With dates.

      Frontend Engineer 1 day

    6. 6

      Measure

      Sign-up rate before and after.

      Growth Lead 1 month

    First result
    1 month
    Cost
    $0
    Owner
    Growth Lead

    Smallest test

    Remove the unsupported rating markup today.

    Why it works

    Ask users after a good answer for a one-line rating and permission to quote with a first name and city. Show six real quotes that match astrology and love questions, with the date. Remove the rating from the structured data until it comes from real, visible reviews, and set the offer currency to the one English visitors pay in.

    Specific, believable proof lifts sign-ups, and accurate structured data avoids losing trust with search engines.

    Risks and how to handle them

    • Few reviews at first

      Show three good ones rather than six weak ones.

    Evidence

    • Your websiteThe "Loved by Comet Users" section shows six reviews. Several are attributed to names that read as transliterated nicknames rather than people, and one praises how Comet "makes casting a hexagram so much easier" for exam stress, a different practice from the astrology the page sells.Source
    • Your websiteStructured data on the homepage: a WebApplication with an offer of price "0" in currency "CNY", an aggregateRating of 4.8 from 100 ratings that no page displays a source for, and a provider registered in Haikou, China.Source
    • Your websiteHomepage: H1 "Ask what is on your mind. Get an instant astrology-style answer." One free answer, then "Create a free account to ask more questions, save answers, and explore deeper insights." FAQ: "Do I need my birth date? No. Just ask a question." Example questions include "Will we get back together?", "Should I change jobs?" and, in the app, "Will my visa be approved?" and "Will I pass the interview?". The footer says answers are "for entertainment purposes only and do not constitute any decision-making advice".Source
  • 04

    Baidu Analytics is the only analytics tool on the site. It does not show the steps that matter for English-speaking visitors: free answer, sign-up, first paid question, VIP.

    Medium impactLow effort First result in 1 week Growth Lead

    First action

    Define the five events.

    How to measure it

    Paid conversion tracked by source

    Now
    –
    Target
    live
    By
    2 weeks

    Steps

    1. 1

      Pick a tool

      Product analytics with funnels.

      Growth Lead 1 day

    2. 2

      Add events

      Five core steps.

      Frontend Engineer 2 days

    3. 3

      Server events

      Payments confirmed by the backend.

      Backend Engineer 1 day

    4. 4

      Source tags

      Shares, ads, invites.

      Frontend Engineer 1 day

    5. 5

      Cookie notice

      Update the banner text.

      Frontend Engineer 1 hour

    6. 6

      Weekly view

      Funnel by source.

      Growth Lead weekly

    First result
    1 week
    Cost
    $0 to $50 a month
    Owner
    Growth Lead

    Smallest test

    Track the free answer to sign-up step this week.

    Why it works

    Add a product analytics tool (PostHog, Mixpanel or GA4) with five events: question asked, free answer shown, account created, credits bought, VIP started. Add source tags from shares and ads. Build one weekly funnel view.

    Growth work needs a funnel to improve; without it, every test is guesswork.

    Risks and how to handle them

    • Privacy law for EU visitors

      Respect the cookie choice before loading analytics.

    Evidence

    • Google PageSpeedPhone test: performance 98/100 (desktop 100), main content at 1.7s, SEO 100. Accessibility 86: "Buttons do not have an accessible name", insufficient colour contrast, and no main landmark. Baidu Analytics is the only analytics tool loaded.Source
    • Your websiteHomepage: H1 "Ask what is on your mind. Get an instant astrology-style answer." One free answer, then "Create a free account to ask more questions, save answers, and explore deeper insights." FAQ: "Do I need my birth date? No. Just ask a question." Example questions include "Will we get back together?", "Should I change jobs?" and, in the app, "Will my visa be approved?" and "Will I pass the interview?". The footer says answers are "for entertainment purposes only and do not constitute any decision-making advice".Source
    • Your websiteIn the app: onboarding asks "What is weighing on your heart tonight?" and ends with "Draw My Cards" and "Unlock My Reading"; a daily check-in earns coins that convert to question credits; a "Monthly VIP" plan and recharge plans load only after sign-in; an "Invite a friend" panel shares to WhatsApp, Telegram and a copy-link for Discord with the message "it's scary accurate"; the profile page links a Discord invite.Source
  • 05

    Speed is excellent (98 on phones, main content at 1.7s), but accessibility scores 86: icon buttons without names, low colour contrast and no main landmark. Screen-reader users cannot tell what the ask and share buttons do.

    Medium impactLow effort First result in 1 week Frontend Engineer

    First action

    Label the icon buttons.

    How to measure it

    PageSpeed accessibility

    Now
    –
    Target
    95+
    By
    2 weeks

    Steps

    1. 1

      List issues

      From the PageSpeed report.

      Frontend Engineer 1 hour

    2. 2

      Label buttons

      aria-label on icons.

      Frontend Engineer 2 hours

    3. 3

      Raise contrast

      Grey text tokens.

      Designer 2 hours

    4. 4

      Add main

      Layout wrapper.

      Frontend Engineer 1 hour

    5. 5

      Re-test

      PageSpeed and a screen reader.

      Frontend Engineer 1 hour

    6. 6

      Keep it

      Check each release.

      Frontend Engineer monthly

    First result
    1 week
    Cost
    $0
    Owner
    Frontend Engineer

    Smallest test

    Fix the button labels today.

    Why it works

    Add labels to icon buttons, raise contrast on light grey text, wrap the page content in a <main> element, and re-run the test.

    Easy fixes make the product usable for more people and keep quality scores high.

    Risks and how to handle them

    • Design changes

      Small contrast steps only.

    Evidence

    • Google PageSpeedPhone test: performance 98/100 (desktop 100), main content at 1.7s, SEO 100. Accessibility 86: "Buttons do not have an accessible name", insufficient colour contrast, and no main landmark. Baidu Analytics is the only analytics tool loaded.Source
  • 06

    The homepage offers one way in: type a question. The Love Type quiz is a lighter, fun first step for visitors not ready to ask something personal, but nothing on the homepage links to it.

    High impactLow effort First result in 2 weeks Growth Lead

    First action

    Add the link under the ask box.

    How to measure it

    Homepage visitors starting the quiz

    Now
    –
    Target
    15%
    By
    30 days

    Steps

    1. 1

      Design the card

      Below the ask box.

      Designer 1 day

    2. 2

      Link it

      Homepage and footer.

      Frontend Engineer 1 hour

    3. 3

      Add the follow-up

      Free question about the result.

      Frontend Engineer 2 days

    4. 4

      Write prompts

      One per type.

      Content Writer 1 day

    5. 5

      Track

      Quiz starts and sign-ups.

      Growth Lead weekly

    6. 6

      Iterate

      Test the card wording.

      Growth Lead 2 weeks

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Growth Lead

    Smallest test

    Add the link for one week and count quiz starts.

    Why it works

    Add a "Not sure what to ask? Find your Love Type" card under the ask box, and end the quiz with a free question about the result ("Ask Comet what your type means for your relationship").

    A low-pressure start brings in visitors who would leave, and the quiz result gives them a natural first question.

    Risks and how to handle them

    • Splits attention from the ask box

      Keep the ask box first.

    Evidence

    • Your websiteLove Type quiz at /love-type: eight results (The Devoted Heart, The Quiet Observer, The Romantic Dreamer, The Guarded Flame, The Free Spirit, The Steady Builder, The Intense Soul, The Gentle Healer), each with its own illustrated card image (for example /love-type-cards/the-devoted-heart.png, 1.7 MB) and a public share page at /love-type/share/<id>. Checked November 4, 2026.Source
    • Your websiteHomepage: H1 "Ask what is on your mind. Get an instant astrology-style answer." One free answer, then "Create a free account to ask more questions, save answers, and explore deeper insights." FAQ: "Do I need my birth date? No. Just ask a question." Example questions include "Will we get back together?", "Should I change jobs?" and, in the app, "Will my visa be approved?" and "Will I pass the interview?". The footer says answers are "for entertainment purposes only and do not constitute any decision-making advice".Source
    • Your websiteSitemap (10 URLs): /, /onboarding, /login, /register, /reset, /termsService, /privacyPolicy, /payment-success, /payment-cancel and /payment-fail. The Love Type quiz is not listed, and there are no content pages for signs, compatibility, tarot or common questions.Source

This quarter 10

The core plays for the next three months.

  • 07

    The page body is an empty app container filled in by JavaScript, and every address shares the homepage title. Search engines can run JavaScript slowly, but many AI assistants and link previewers do not, so they see almost nothing.

    High impactMedium effort First result in 1 month Frontend Engineer

    First action

    Prerender the homepage and check it with JavaScript turned off.

    How to measure it

    Pages indexed in Search Console

    Now
    –
    Target
    50+
    By
    2 quarters

    Steps

    1. 1

      Pick a method

      Static prerender for public routes.

      Frontend Engineer 1 week

    2. 2

      Per-page heads

      Titles, descriptions, canonicals.

      Frontend Engineer 1 week

    3. 3

      Build it

      Public routes only.

      Frontend Engineer 2 weeks

    4. 4

      Submit the sitemap

      Search Console and Bing.

      Growth Lead 1 day

    5. 5

      Check

      Fetch as a crawler.

      Frontend Engineer 1 day

    6. 6

      Monitor

      Indexing and clicks.

      Growth Lead monthly

    First result
    1 month
    Cost
    Engineering time
    Owner
    Frontend Engineer

    Smallest test

    Prerender the homepage first.

    Why it works

    Prerender the homepage, the quiz, FAQ and any new content pages to static HTML at build time, each with its own title, description and canonical. Keep the logged-in app as it is.

    Readable pages rank and get cited; it is the base for every content idea that follows.

    Risks and how to handle them

    • Hydration issues

      Prerender only static marketing routes.

    Evidence

    • Your websiteEvery address on the site, including /love-type and /love-type/share/<id>, returns the same page head: the homepage title "Comet | AI Astrology for Love, Career and Life Guidance", og:url set to the homepage, no og:image, and a small "summary" Twitter card. The body is an empty <div id="app"> filled in by JavaScript.Source
    • Your websiteSitemap (10 URLs): /, /onboarding, /login, /register, /reset, /termsService, /privacyPolicy, /payment-success, /payment-cancel and /payment-fail. The Love Type quiz is not listed, and there are no content pages for signs, compatibility, tarot or common questions.Source
    • Google PageSpeedPhone test: performance 98/100 (desktop 100), main content at 1.7s, SEO 100. Accessibility 86: "Buttons do not have an accessible name", insufficient colour contrast, and no main landmark. Baidu Analytics is the only analytics tool loaded.Source
  • 08

    The homepage lists the questions visitors overthink ("Will we get back together?", "Should I change jobs?", "Is this relationship going anywhere?"), and the sitemap has no content pages at all. Those are exact searches people type every day.

    High impactMedium effort First result in 2 months Content Writer

    First action

    List the 30 most-asked questions from the app.

    How to measure it

    Sign-ups from question pages

    Now
    –
    Target
    300 a month
    By
    2 quarters

    Steps

    1. 1

      Pull questions

      Top 30 from anonymised logs.

      Backend Engineer 1 week

    2. 2

      Write pages

      Ten a month.

      Content Writer 3 months

    3. 3

      Prefill the ask box

      Per page.

      Frontend Engineer 2 days

    4. 4

      Interlink

      FAQ and footer.

      Frontend Engineer 1 day

    5. 5

      Publish

      Prerendered.

      Frontend Engineer monthly

    6. 6

      Measure

      Rankings and sign-ups.

      Growth Lead monthly

    First result
    2 months
    Cost
    Writing time
    Owner
    Content Writer

    Smallest test

    Publish five pages and watch impressions.

    Why it works

    Write 30 pages, one per common question, with an honest, entertaining explanation of how Comet approaches it, a sample reading, and the ask box pre-filled with the question. Link them from the FAQ and the footer.

    Question pages meet visitors at the moment of worry and hand them straight to the product.

    Risks and how to handle them

    • Thin content

      Real sample readings and clear entertainment framing on each page.

    Evidence

    • Your websiteHomepage: H1 "Ask what is on your mind. Get an instant astrology-style answer." One free answer, then "Create a free account to ask more questions, save answers, and explore deeper insights." FAQ: "Do I need my birth date? No. Just ask a question." Example questions include "Will we get back together?", "Should I change jobs?" and, in the app, "Will my visa be approved?" and "Will I pass the interview?". The footer says answers are "for entertainment purposes only and do not constitute any decision-making advice".Source
    • Your websiteSitemap (10 URLs): /, /onboarding, /login, /register, /reset, /termsService, /privacyPolicy, /payment-success, /payment-cancel and /payment-fail. The Love Type quiz is not listed, and there are no content pages for signs, compatibility, tarot or common questions.Source
  • 09

    The Love Type results describe what each type needs in a partner, and the app already has an invite panel. Asking a partner or crush to take the quiz too, then showing how the two types fit, doubles every share.

    High impactMedium effort First result in 1 month Growth Lead

    First action

    Write the compatibility notes for the eight types.

    How to measure it

    Friends completing the quiz from invites

    Now
    –
    Target
    1,000 a month
    By
    2 quarters

    Steps

    1. 1

      Write pairings

      Short notes for each pair.

      Content Writer 2 weeks

    2. 2

      Build the link

      Invite and compare.

      Frontend Engineer 2 weeks

    3. 3

      Store pairs

      Backend.

      Backend Engineer 1 week

    4. 4

      Reward

      Free question on completion.

      Backend Engineer 2 days

    5. 5

      Share card

      Both types on one image.

      Designer 1 week

    6. 6

      Measure

      Invite completion.

      Growth Lead weekly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Growth Lead

    Smallest test

    Test a manual compare link with ten users.

    Why it works

    After a result, offer "Compare with someone": a link that lets the other person take the quiz and shows both types side by side with a short compatibility reading. The inviter gets a free question when the friend finishes.

    Two-person results are the most shared format in personality apps, and every comparison brings a new user.

    Risks and how to handle them

    • Privacy between pairs

      Share only the type, never questions asked.

    Evidence

    • Your websiteLove Type quiz at /love-type: eight results (The Devoted Heart, The Quiet Observer, The Romantic Dreamer, The Guarded Flame, The Free Spirit, The Steady Builder, The Intense Soul, The Gentle Healer), each with its own illustrated card image (for example /love-type-cards/the-devoted-heart.png, 1.7 MB) and a public share page at /love-type/share/<id>. Checked November 4, 2026.Source
    • Your websiteIn the app: onboarding asks "What is weighing on your heart tonight?" and ends with "Draw My Cards" and "Unlock My Reading"; a daily check-in earns coins that convert to question credits; a "Monthly VIP" plan and recharge plans load only after sign-in; an "Invite a friend" panel shares to WhatsApp, Telegram and a copy-link for Discord with the message "it's scary accurate"; the profile page links a Discord invite.Source
    • Competitor researchRivals' own homepages: Co-Star, "Hyper-Personalized, Real-Time Horoscopes"; The Pattern, a "detailed guide to your personality and relationship compatibility"; Nebula, psychic readers who "will answer every question you might have"; Sanctuary, "Online Psychic Readings | Astrology, Tarot & Horoscopes".Source
  • 10

    The app has an "Invite a friend" panel with WhatsApp, Telegram and Discord sharing and a ready message ("it's scary accurate"), and credits are already the currency. Rewarding the invite turns that panel into a loop.

    High impactLow effort First result in 1 month Backend Engineer

    First action

    Decide the reward size.

    How to measure it

    Sign-ups from invites

    Now
    –
    Target
    20% of new users
    By
    1 quarter

    Steps

    1. 1

      Set the reward

      One question each.

      Founder 1 day

    2. 2

      Track invites

      Codes on share links.

      Backend Engineer 1 week

    3. 3

      Grant credits

      On first question.

      Backend Engineer 2 days

    4. 4

      Update the panel

      Show the reward.

      Frontend Engineer 1 day

    5. 5

      Prevent abuse

      Caps and device checks.

      Backend Engineer 2 days

    6. 6

      Measure

      Invite to sign-up.

      Growth Lead weekly

    First result
    1 month
    Cost
    Cost of free questions
    Owner
    Backend Engineer

    Smallest test

    Offer the reward to 100 users and compare.

    Why it works

    Give the inviter and the friend each a free question when the friend signs up and asks their first question. Show the reward on the panel and in the share message, and cap rewards per account.

    A clear double-sided reward is the simplest way to lift sharing when the product already has a credits system.

    Risks and how to handle them

    • Fake accounts

      Reward only after a real first question.

    Evidence

    • Your websiteIn the app: onboarding asks "What is weighing on your heart tonight?" and ends with "Draw My Cards" and "Unlock My Reading"; a daily check-in earns coins that convert to question credits; a "Monthly VIP" plan and recharge plans load only after sign-in; an "Invite a friend" panel shares to WhatsApp, Telegram and a copy-link for Discord with the message "it's scary accurate"; the profile page links a Discord invite.Source
  • 11

    A daily check-in already earns coins that convert to questions. People check in when they remember, but nothing reminds them or gives them a reason to open the app each morning.

    High impactMedium effort First result in 1 month Growth Lead

    First action

    Write 30 daily card templates.

    How to measure it

    Users active on day 30

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Write cards

      Short, varied.

      Content Writer 2 weeks

    2. 2

      Show on check-in

      In the app.

      Frontend Engineer 1 week

    3. 3

      Opt-in reminders

      Email and web push.

      Backend Engineer 2 weeks

    4. 4

      Streaks

      Bonus on day seven.

      Backend Engineer 1 week

    5. 5

      Test timing

      Morning versus evening.

      Growth Lead 1 month

    6. 6

      Measure

      Retention by cohort.

      Growth Lead monthly

    First result
    1 month
    Cost
    Email sending cost
    Owner
    Growth Lead

    Smallest test

    Send a daily card email to 200 opted-in users.

    Why it works

    Add a short free daily card on check-in (one line for love, work and mood), and let users opt in to a morning email or web push with it. Show a streak and a bonus coin on day seven.

    Daily rituals drive retention in astrology apps, and the check-in mechanic is already built.

    Risks and how to handle them

    • Too many messages

      One a day at most, easy to stop.

    Evidence

    • Your websiteIn the app: onboarding asks "What is weighing on your heart tonight?" and ends with "Draw My Cards" and "Unlock My Reading"; a daily check-in earns coins that convert to question credits; a "Monthly VIP" plan and recharge plans load only after sign-in; an "Invite a friend" panel shares to WhatsApp, Telegram and a copy-link for Discord with the message "it's scary accurate"; the profile page links a Discord invite.Source
    • Competitor researchRivals' own homepages: Co-Star, "Hyper-Personalized, Real-Time Horoscopes"; The Pattern, a "detailed guide to your personality and relationship compatibility"; Nebula, psychic readers who "will answer every question you might have"; Sanctuary, "Online Psychic Readings | Astrology, Tarot & Horoscopes".Source
  • 12

    The Monthly VIP plan and recharge plans load only after sign-in, and the site has no public pricing page. Visitors deciding whether to make an account cannot see what it costs.

    High impactLow effort First result in 2 weeks Growth Lead

    First action

    List the current plans and prices.

    How to measure it

    First purchase within 7 days of sign-up

    Now
    –
    Target
    +20%
    By
    1 quarter

    Steps

    1. 1

      List plans

      Credits and VIP.

      Founder 1 day

    2. 2

      Write the page

      Plain comparison.

      Content Writer 1 day

    3. 3

      Build it

      Prerendered.

      Frontend Engineer 2 days

    4. 4

      Link it

      Header and paywall.

      Frontend Engineer 1 hour

    5. 5

      Add to the sitemap

      And search.

      Frontend Engineer 1 hour

    6. 6

      Measure

      Purchase rate.

      Growth Lead monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Growth Lead

    Smallest test

    Show the plans in a modal before sign-up.

    Why it works

    Publish a simple pricing page: free answer, credits packs and VIP, with what each includes, in the visitor's currency. Link it from the header and the paywall.

    Clear pricing reduces sign-up hesitation and cuts drop-off at the first paywall.

    Risks and how to handle them

    • Price shock

      Lead with the free answer and smallest pack.

    Evidence

    • Your websiteIn the app: onboarding asks "What is weighing on your heart tonight?" and ends with "Draw My Cards" and "Unlock My Reading"; a daily check-in earns coins that convert to question credits; a "Monthly VIP" plan and recharge plans load only after sign-in; an "Invite a friend" panel shares to WhatsApp, Telegram and a copy-link for Discord with the message "it's scary accurate"; the profile page links a Discord invite.Source
    • Your websiteThe checkout code supports WeChat Pay, Alipay (mainland and Hong Kong) and card. The interface ships in English, Simplified Chinese, Traditional Chinese, Japanese and Indonesian, but there is only one English URL, title and description for all of them.Source
    • Your websiteSitemap (10 URLs): /, /onboarding, /login, /register, /reset, /termsService, /privacyPolicy, /payment-success, /payment-cancel and /payment-fail. The Love Type quiz is not listed, and there are no content pages for signs, compatibility, tarot or common questions.Source
  • 13

    Checkout supports WeChat Pay, Alipay and card. English-speaking visitors on phones expect one-tap wallets, and every extra field at checkout loses buyers.

    High impactMedium effort First result in 1 month Backend Engineer

    First action

    Check whether the card processor supports wallets.

    How to measure it

    Checkout completion on phones

    Now
    –
    Target
    +20%
    By
    1 quarter

    Steps

    1. 1

      Check the processor

      Wallet support.

      Backend Engineer 1 day

    2. 2

      Enable wallets

      Apple Pay domain file, Google Pay.

      Backend Engineer 1 week

    3. 3

      Order by market

      Language and country.

      Frontend Engineer 2 days

    4. 4

      Test PayPal

      Two weeks.

      Backend Engineer 2 weeks

    5. 5

      QA

      Every method on real phones.

      Frontend Engineer 2 days

    6. 6

      Measure

      Completion by method.

      Growth Lead monthly

    First result
    1 month
    Cost
    Processor fees
    Owner
    Backend Engineer

    Smallest test

    Turn on Apple Pay for one week.

    Why it works

    Add Apple Pay and Google Pay through the card processor and test PayPal. Show the wallet buttons first for visitors outside China, and keep WeChat and Alipay for Chinese-language visitors.

    Wallets raise mobile checkout completion, and matching methods to the visitor's market removes confusion.

    Risks and how to handle them

    • More methods to maintain

      Keep the three that convert.

    Evidence

    • Your websiteThe checkout code supports WeChat Pay, Alipay (mainland and Hong Kong) and card. The interface ships in English, Simplified Chinese, Traditional Chinese, Japanese and Indonesian, but there is only one English URL, title and description for all of them.Source
    • Your websiteIn the app: onboarding asks "What is weighing on your heart tonight?" and ends with "Draw My Cards" and "Unlock My Reading"; a daily check-in earns coins that convert to question credits; a "Monthly VIP" plan and recharge plans load only after sign-in; an "Invite a friend" panel shares to WhatsApp, Telegram and a copy-link for Discord with the message "it's scary accurate"; the profile page links a Discord invite.Source
  • 14

    The app already speaks English, Simplified and Traditional Chinese, Japanese and Indonesian, but there is one English URL, title and description for all of them, so searchers in Japan or Indonesia never find a page in their language.

    High impactMedium effort First result in 2 months Growth Lead

    First action

    Check which languages paying users choose today.

    How to measure it

    Non-English sign-ups

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Rank languages

      By paying users.

      Growth Lead 1 day

    2. 2

      Localised routes

      Per language.

      Frontend Engineer 2 weeks

    3. 3

      Translate heads

      Titles and descriptions.

      Content Writer 1 week

    4. 4

      hreflang

      All versions.

      Frontend Engineer 1 day

    5. 5

      Local proof

      Reviews per language.

      Growth Lead 1 month

    6. 6

      Measure

      Search Console by country.

      Growth Lead monthly

    First result
    2 months
    Cost
    Translation review
    Owner
    Growth Lead

    Smallest test

    Launch the Japanese homepage first.

    Why it works

    Create /zh, /zh-hant, /ja and /id versions of the homepage, quiz and pricing with translated titles and descriptions, hreflang tags and a language switch that changes the address. Start with the language whose users already pay most.

    Localised pages open new search markets with translations the team already has.

    Risks and how to handle them

    • Thin translations

      Have a native reader check each language.

    Evidence

    • Your websiteThe checkout code supports WeChat Pay, Alipay (mainland and Hong Kong) and card. The interface ships in English, Simplified Chinese, Traditional Chinese, Japanese and Indonesian, but there is only one English URL, title and description for all of them.Source
    • Your websiteEvery address on the site, including /love-type and /love-type/share/<id>, returns the same page head: the homepage title "Comet | AI Astrology for Love, Career and Life Guidance", og:url set to the homepage, no og:image, and a small "summary" Twitter card. The body is an empty <div id="app"> filled in by JavaScript.Source
    • Your websiteSitemap (10 URLs): /, /onboarding, /login, /register, /reset, /termsService, /privacyPolicy, /payment-success, /payment-cancel and /payment-fail. The Love Type quiz is not listed, and there are no content pages for signs, compatibility, tarot or common questions.Source
  • 15

    Eight illustrated types with one-line descriptions ("I love with loyalty, depth, and quiet devotion") are ready-made short-form content for TikTok, Reels and Shorts.

    High impactMedium effort First result in 1 month Growth Lead

    First action

    Make the first "which one are you" carousel.

    How to measure it

    Quiz starts from social links

    Now
    –
    Target
    2,000 a month
    By
    1 quarter

    Steps

    1. 1

      Create accounts

      TikTok, Instagram, YouTube.

      Growth Lead 1 day

    2. 2

      Make videos

      Eight types.

      Designer 2 weeks

    3. 3

      Post schedule

      Three a week.

      Growth Lead weekly

    4. 4

      Reply with cards

      Comments.

      Growth Lead daily

    5. 5

      Link the quiz

      Bio and pinned post.

      Growth Lead 1 day

    6. 6

      Measure

      Quiz starts by post.

      Growth Lead weekly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Growth Lead

    Smallest test

    Post one carousel and track the quiz link.

    Why it works

    Make one video per type and a "which are you" carousel, post three a week, and link to the quiz. Reply to comments with the matching card.

    Personality-type content is shared and commented on heavily, and every post points to a free quiz.

    Risks and how to handle them

    • Slow start

      Post for six weeks before judging.

    Evidence

    • Your websiteLove Type quiz at /love-type: eight results (The Devoted Heart, The Quiet Observer, The Romantic Dreamer, The Guarded Flame, The Free Spirit, The Steady Builder, The Intense Soul, The Gentle Healer), each with its own illustrated card image (for example /love-type-cards/the-devoted-heart.png, 1.7 MB) and a public share page at /love-type/share/<id>. Checked November 4, 2026.Source
    • Competitor researchRivals' own homepages: Co-Star, "Hyper-Personalized, Real-Time Horoscopes"; The Pattern, a "detailed guide to your personality and relationship compatibility"; Nebula, psychic readers who "will answer every question you might have"; Sanctuary, "Online Psychic Readings | Astrology, Tarot & Horoscopes".Source
  • 16

    The only Discord invite is inside the profile page, and the invite panel suggests pasting links into Discord. Visitors never see that a community exists.

    Medium impactLow effort First result in 1 month Growth Lead

    First action

    Add the Discord link to the footer.

    How to measure it

    Active Discord members

    Now
    –
    Target
    500
    By
    1 quarter

    Steps

    1. 1

      Set channels

      Daily card, types, questions.

      Growth Lead 2 days

    2. 2

      Link it

      Footer and after answers.

      Frontend Engineer 1 day

    3. 3

      Weekly event

      Live reading.

      Growth Lead weekly

    4. 4

      Moderation

      Clear rules.

      Growth Lead ongoing

    5. 5

      Invite users

      Email existing accounts.

      Growth Lead 1 day

    6. 6

      Measure

      Members and return visits.

      Growth Lead monthly

    First result
    1 month
    Cost
    $0
    Owner
    Growth Lead

    Smallest test

    Link the Discord in the footer this week.

    Why it works

    Link the Discord from the homepage footer and after each answer ("Share your reading in the community"), seed it with a daily card channel and a Love Type channel per type, and host a weekly live reading.

    A community gives users a reason to return between questions and generates word of mouth.

    Risks and how to handle them

    • Sensitive questions in public

      Remind members not to share private details.

    Evidence

    • Your websiteIn the app: onboarding asks "What is weighing on your heart tonight?" and ends with "Draw My Cards" and "Unlock My Reading"; a daily check-in earns coins that convert to question credits; a "Monthly VIP" plan and recharge plans load only after sign-in; an "Invite a friend" panel shares to WhatsApp, Telegram and a copy-link for Discord with the message "it's scary accurate"; the profile page links a Discord invite.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    The page sells astrology, the onboarding ends with "Draw My Cards", and a homepage review praises casting a hexagram. Comet seems to use several systems but says only "astrology-style answer", which blurs what makes it different.

    High impactHigh effort First result in 2 quarters Founder

    First action

    Write down which systems the answers use today.

    How to measure it

    Free-to-paid conversion

    Now
    –
    Target
    +15%
    By
    3 quarters

    Steps

    1. 1

      Document systems

      What each answer uses.

      Founder 1 week

    2. 2

      Design the choice

      Lens picker.

      Designer 2 weeks

    3. 3

      Label answers

      System named.

      Backend Engineer 2 weeks

    4. 4

      Explainer pages

      One per system.

      Content Writer 1 month

    5. 5

      Reposition

      Homepage and stores.

      Growth Lead 1 month

    6. 6

      Measure

      Use and conversion by lens.

      Growth Lead monthly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Founder

    Smallest test

    Add the system name to answers for one week.

    Why it works

    Let users choose the lens (astrology, tarot or I Ching) or let Comet pick, name the system in each answer, and give each a short explainer page. Position Comet as "three reading systems, one private place to ask".

    A clear, unusual offer stands out among apps that do one system, and each system is its own search audience.

    Risks and how to handle them

    • Confusing choice

      Default to "let Comet choose".

    Evidence

    • Your websiteThe "Loved by Comet Users" section shows six reviews. Several are attributed to names that read as transliterated nicknames rather than people, and one praises how Comet "makes casting a hexagram so much easier" for exam stress, a different practice from the astrology the page sells.Source
    • Your websiteIn the app: onboarding asks "What is weighing on your heart tonight?" and ends with "Draw My Cards" and "Unlock My Reading"; a daily check-in earns coins that convert to question credits; a "Monthly VIP" plan and recharge plans load only after sign-in; an "Invite a friend" panel shares to WhatsApp, Telegram and a copy-link for Discord with the message "it's scary accurate"; the profile page links a Discord invite.Source
    • Competitor researchRivals' own homepages: Co-Star, "Hyper-Personalized, Real-Time Horoscopes"; The Pattern, a "detailed guide to your personality and relationship compatibility"; Nebula, psychic readers who "will answer every question you might have"; Sanctuary, "Online Psychic Readings | Astrology, Tarot & Horoscopes".Source
    • Your websiteHomepage: H1 "Ask what is on your mind. Get an instant astrology-style answer." One free answer, then "Create a free account to ask more questions, save answers, and explore deeper insights." FAQ: "Do I need my birth date? No. Just ask a question." Example questions include "Will we get back together?", "Should I change jobs?" and, in the app, "Will my visa be approved?" and "Will I pass the interview?". The footer says answers are "for entertainment purposes only and do not constitute any decision-making advice".Source
  • 18

    Comet invites questions about visas, interviews, health worries, breakups and money, while its footer says answers are "for entertainment purposes only". Some people will ask in real distress.

    High impactMedium effort First result in 1 quarter Founder

    First action

    List the sensitive question types.

    How to measure it

    Users rating answers helpful

    Now
    –
    Target
    85%
    By
    2 quarters

    Steps

    1. 1

      List categories

      Distress, health, legal, money.

      Founder 1 week

    2. 2

      Detect

      Classifier on questions.

      Backend Engineer 2 weeks

    3. 3

      Write responses

      Gentle, with resources.

      Content Writer 2 weeks

    4. 4

      Resource list

      By country.

      Content Writer 1 week

    5. 5

      Publish the policy

      Plain page.

      Content Writer 1 week

    6. 6

      Review

      Monthly sample.

      Founder monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Founder

    Smallest test

    Add a resources line to answers mentioning self-harm or health.

    Why it works

    Detect distress, health and legal questions, answer gently, point to real help (crisis lines, a doctor, an immigration lawyer) alongside the reading, and publish a short "how Comet handles sensitive questions" page. Remove example prompts that suggest life decisions depend on a reading.

    Care builds lasting trust and word of mouth, protects users and makes app-store review easier.

    Risks and how to handle them

    • Feels preachy

      Keep the reading, add help in one line.

    Evidence

    • Your websiteHomepage: H1 "Ask what is on your mind. Get an instant astrology-style answer." One free answer, then "Create a free account to ask more questions, save answers, and explore deeper insights." FAQ: "Do I need my birth date? No. Just ask a question." Example questions include "Will we get back together?", "Should I change jobs?" and, in the app, "Will my visa be approved?" and "Will I pass the interview?". The footer says answers are "for entertainment purposes only and do not constitute any decision-making advice".Source
    • Your websiteIn the app: onboarding asks "What is weighing on your heart tonight?" and ends with "Draw My Cards" and "Unlock My Reading"; a daily check-in earns coins that convert to question credits; a "Monthly VIP" plan and recharge plans load only after sign-in; an "Invite a friend" panel shares to WhatsApp, Telegram and a copy-link for Discord with the message "it's scary accurate"; the profile page links a Discord invite.Source
  • 19

    The site is a web app (it has a manifest and is phone-ready), but rivals such as Co-Star, The Pattern, Nebula and Sanctuary win users in the app stores, and Co-Star now has new owners planning more apps.

    High impactHigh effort First result in 2 quarters Founder

    First action

    Check store rules for readings and in-app payments.

    How to measure it

    App installs

    Now
    –
    Target
    10,000
    By
    3 quarters

    Steps

    1. 1

      Check rules

      Store policies and payments.

      Founder 2 weeks

    2. 2

      Wrap the app

      iOS and Android.

      Frontend Engineer 1 month

    3. 3

      Push notifications

      Daily card.

      Backend Engineer 2 weeks

    4. 4

      Store page

      Screenshots, keywords.

      Growth Lead 2 weeks

    5. 5

      Launch

      One market first.

      Growth Lead 1 month

    6. 6

      Measure

      Installs and retention.

      Growth Lead monthly

    First result
    2 quarters
    Cost
    Developer accounts and store fees
    Owner
    Founder

    Smallest test

    Release an installable web app prompt first.

    Why it works

    Wrap the web app as an iOS and Android app, add push for the daily card, and launch with Love Type screenshots and a clear store page. Keep the web for sharing and search.

    App stores are where astrology users browse, and an installed app keeps the daily habit.

    Risks and how to handle them

    • Store fees on credits

      Price packs for the store's share.

    Evidence

    • Competitor researchRivals' own homepages: Co-Star, "Hyper-Personalized, Real-Time Horoscopes"; The Pattern, a "detailed guide to your personality and relationship compatibility"; Nebula, psychic readers who "will answer every question you might have"; Sanctuary, "Online Psychic Readings | Astrology, Tarot & Horoscopes".Source
    • News coverageBloomberg Law reported in July 2026 that Midjourney bought the astrology app Co-Star and plans new apps.Source
    • Google PageSpeedPhone test: performance 98/100 (desktop 100), main content at 1.7s, SEO 100. Accessibility 86: "Buttons do not have an accessible name", insufficient colour contrast, and no main landmark. Baidu Analytics is the only analytics tool loaded.Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    Mozilla Observatory grades the site D (35/100) for missing security headers, and the app router exposes two internal test pages publicly. People share private worries with Comet, so the site should look and act careful.

    Medium impactLow effort First result in 2 weeks Backend Engineer

    First action

    Remove the test routes from the production build.

    How to measure it

    Mozilla Observatory grade

    Now
    –
    Target
    B or better
    By
    1 month

    Steps

    1. 1

      List headers

      From the Observatory report.

      Backend Engineer 1 hour

    2. 2

      Add headers

      Cloudflare rules.

      Backend Engineer 1 day

    3. 3

      Test CSP

      Report-only first.

      Frontend Engineer 1 week

    4. 4

      Remove test routes

      Production build.

      Frontend Engineer 1 hour

    5. 5

      Re-test

      Observatory.

      Backend Engineer 1 hour

    6. 6

      Review

      Each release.

      Backend Engineer monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Backend Engineer

    Smallest test

    Add HSTS and remove the test routes this week.

    Why it works

    Add the standard headers through Cloudflare (Content-Security-Policy, HSTS, X-Frame-Options, Referrer-Policy), remove the test routes from the production build, and re-run the Observatory test.

    A careful setup protects users and avoids trust questions from reviewers, partners and app stores.

    Risks and how to handle them

    • CSP breaks scripts

      Start in report-only mode.

    Evidence

    • Security checkMozilla Observatory grade D (35/100) for missing security headers. The domain was registered on February 21, 2026; mail has SPF "~all" and no DMARC record. The app router also exposes two internal test pages to the public.Source
  • 21

    The domain has SPF with "~all" and no DMARC record. Account, reset and daily card emails need to reach inboxes, and mailbox providers increasingly expect DMARC from senders.

    Medium impactLow effort First result in 2 weeks Backend Engineer

    First action

    Publish a DMARC record with reporting.

    How to measure it

    Email open rate

    Now
    –
    Target
    +20%
    By
    1 quarter

    Steps

    1. 1

      List senders

      App and marketing mail.

      Backend Engineer 1 day

    2. 2

      DKIM

      Every sender.

      Backend Engineer 1 day

    3. 3

      DMARC monitoring

      p=none with reports.

      Backend Engineer 1 hour

    4. 4

      Read reports

      Two weeks.

      Backend Engineer 2 weeks

    5. 5

      Quarantine

      Then reject.

      Backend Engineer 1 day

    6. 6

      Watch opens

      Monthly.

      Growth Lead monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Backend Engineer

    Smallest test

    Publish the monitoring record today.

    Why it works

    Publish DMARC in monitoring mode, sign every sender with DKIM, read reports for two weeks, then move to quarantine.

    Reliable email is the base for reminders, resets and win-back campaigns.

    Risks and how to handle them

    • Blocking real mail

      Tighten only after clean reports.

    Evidence

    • Security checkMozilla Observatory grade D (35/100) for missing security headers. The domain was registered on February 21, 2026; mail has SPF "~all" and no DMARC record. The app router also exposes two internal test pages to the public.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on November 4, 2026, and cites them throughout. Comet AI did not commission, review or endorse it, and Programmable is not affiliated with Comet AI. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Comet AI runs its business.

Something wrong, or do you represent Comet AI? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Love Type share cards, copy fixes, real proof, funnel analytics, accessibility and the quiz on the homepage.

  2. Days 31 to 6010 ideas

    Prerendering, question pages, compatibility invites, invite rewards, daily readings, public pricing, wallets, local-language pages, short videos and the Discord.

  3. Days 61 to 905 ideas

    Named reading systems, careful answers to heavy questions, an app-store version, site headers and email setup.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value instant answers without a birth date. The most cited problem: overthinking love and career decisions.

  • A private place for personal questions
  • Not wanting to ask friends
  • In their words: “situationship”

Market

Competitive landscape

4 competitors compared: Co-Star, The Pattern, Nebula and Sanctuary.

  • Gap to exploit: Instant answers without birth data
  • Co-Star: Needs birth data
  • The Pattern: Birth data required

From the team that wrote this playbook

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