Tines growth playbook

Publish three team pages (Finance, People, RevOps) under Solutions. Each opens with the problem in that team's words (month-end reconciliation, onboarding access, pipeline hygiene), shows the five strongest gallery examples for it (ARR reconciliation, BambooHR onboarding with an AI access agent, the revenue command center), explains in one block how IT keeps governance, and ends with "Sign up free" and "Book a demo". Add the first non-IT customer story: ask Omada Health or another 3B customer for a short piece told by the finance or People builder. Give the ABM team these pages as landing pages for buying groups.

Line-of-business buyers convert on pages that name their work, and the examples already exist, so this is packaging rather than new content. It also gives the IT champion something to forward to colleagues, which is how a "every team builds" product spreads inside an account.

[ ] /solutions/finance, /solutions/people, /solutions/revops
[ ] Five gallery examples per page, each linked
[ ] One block: how IT and Security govern what these teams build
[ ] "Sign up free" and "Book a demo" on every page
[ ] Meta descriptions in the team's own words
[ ] One customer quote or story per page (add as they arrive)
[ ] UTM-tagged versions for ABM ads
[ ] Teams column added to the Solutions menu

• IT buyers feel side-lined

  Every page explains how IT and Security keep control.

• Thin proof at first

  Launch with gallery examples; add the customer story when ready.

• Your websiteHomepage (checked October 21, 2026): H1 "You told everyone to use AI. Now give them a secure place to do it."; "finance is building dashboards in Claude Code. Marketing shipped an app on a personal Vercel account"; a "Teams using Tines" block shows IT, Security, Finance, People and Operations; calls to action "Book a demo" and "Sign up free".Source
• Your websiteNavigation and sitemap: the Solutions menu lists IT (five pages) and Security (six pages), plus Public sector, Financial services, MSSPs, Professional services and Enterprise. The library's team pages cover only Security, IT Operations, Infrastructure, Engineering and Product. There is no Finance, People, RevOps or Marketing page; the Financial services page speaks to "security and IT teams".Source
• Your websiteTines 3B examples gallery: 316 examples, filtered as 191 IT, 104 Security, 91 RevOps, 41 Finance and 51 HR; "Works with" Slack (99), Salesforce (48), Anthropic (30), BambooHR (22) and NetSuite (8). Examples include a revenue command center for Salesforce, ARR reconciliation between Salesforce and NetSuite, BambooHR onboarding with an AI access agent, an event sponsorship pack decoder and a know-before-you-go post generator "for field marketing teams", and an "interactive ROI calculator for sales conversations".Source
• Your websiteCustomer proof: 39 case studies, every one told by a security, IT or MSSP team (Canva, Mars, McKesson, GitLab, Snowflake, Notion, Intercom, Brex, Vimeo, Jamf and others). The closest to other teams is Omada Health, whose security leader says Tines spread "across IT, security, and beyond" and saves "600+ hours monthly". The customers page headline stats and G2 quotes are about SOC and vulnerability work, and Tines is "the #1 highest rated" of 500+ products in G2's system security categories.Source
• HiringProduct Marketing Manager (posted October 7, 2026): "IT will be a priority audience, and you'll help us reach customers and decision-makers across other lines of business"; "a leading voice on where Tines fits in the evolving AI landscape"; owns customer interviews, win/loss research, competitor comparisons, objection handling, launch messaging and "blogs, decks, webinars, guides".Source
• HiringAccount Based Marketing (ABM) Manager (posted October 16, 2026) for "strategic and enterprise accounts across the West and Central regions": 1:1 programs and "clusters of accounts with shared needs (1:few)" through paid media, email, landing pages, direct mail and sales outreach; reports on "buying-group engagement, qualified pipeline, opportunity progression"; tools named include Salesforce, 6sense, Influ2, Clay and HubSpot.Source

Add a short chooser to the homepage, pricing page and docs entry points: three questions (who builds, code or visual, which systems) leading to 3B or Stories with a sentence on why. Label every template and library page with the product it belongs to. Give sales the same three questions as a discovery opener.

Two products under one name confuse buyers and dilute search signals; a clear answer at the first click shortens evaluations.

• Stories users feel it is being retired

  Repeat the "continues in parallel" commitment on the chooser.

• Tines blogIntroducing Tines 3B (CEO, July 31, 2026): in 2025 Tines "tripled our enterprise customer base", grew headcount "by over 50%" and "more than doubled" automated actions. 3B is "a single, secure environment for every team's important agents, apps, and automations" and is "code-first"; the original product, "now known as Tines Stories, continues in parallel" for security and IT operations.Source
• Your websiteSitemap (6,290 URLs, read October 21, 2026): 2,749 /stories pages, 1,599 /library pages, 416 /university pages, 318 /3b pages, 76 webinars and 191 workflow-capability-matrix pages; reports such as "Voice of Security 2026" and an energy whitepaper; four "You did what with Tines" editions; a podcast. The only comparison-style pages are "switching from legacy SOAR" and "Tines vs Python"; there are no pages in languages other than English.Source
• Your websitePricing page: a Free edition "For experimenting with intelligent workflows" with "Unlimited users, spaces, and connectors", "3 live workflows" and a "One time $50 AI allowance"; Paid editions behind "Get pricing" with unlimited workflows and "Bring your own AI model". The FAQ offers a startup program with "a heavily-discounted, fully-featured Tines Stories tenant".Source
• HiringProduct Marketing Manager (posted October 7, 2026): "IT will be a priority audience, and you'll help us reach customers and decision-makers across other lines of business"; "a leading voice on where Tines fits in the evolving AI landscape"; owns customer interviews, win/loss research, competitor comparisons, objection handling, launch messaging and "blogs, decks, webinars, guides".Source

Match each free signup's email domain to the account list in Salesforce. When a target account signs up, alert the account's AE and SDR; when it hits the third live workflow or uses most of the AI allowance, trigger a personal offer (a working session with a solutions engineer). Add the account to the ABM program with ads that reference what teams like theirs build.

Product usage beats third-party intent: the person is already seeing value, and the limits create natural moments to talk.

• Builders feel watched

  Reach out with help on what they built, not a sales pitch.

• Your websitePricing page: a Free edition "For experimenting with intelligent workflows" with "Unlimited users, spaces, and connectors", "3 live workflows" and a "One time $50 AI allowance"; Paid editions behind "Get pricing" with unlimited workflows and "Bring your own AI model". The FAQ offers a startup program with "a heavily-discounted, fully-featured Tines Stories tenant".Source
• HiringAccount Based Marketing (ABM) Manager (posted October 16, 2026) for "strategic and enterprise accounts across the West and Central regions": 1:1 programs and "clusters of accounts with shared needs (1:few)" through paid media, email, landing pages, direct mail and sales outreach; reports on "buying-group engagement, qualified pipeline, opportunity progression"; tools named include Salesforce, 6sense, Influ2, Clay and HubSpot.Source
• HiringSales build-out: an Enterprise and a Strategic Account Executive for TOLA (posted October 20, 2026, based in Dallas, Houston or Austin, "shaping a key territory"), a Strategic AE for the DMV, a Senior Enterprise AE for the Bay Area, SDRs in Sydney and Boston, a Senior Partner Sales Manager - Central ("a territory-building role, not the management of an established partner book") and a Senior Forward Deployed Engineer - Public Sector, "a founding member of Tines' forward deployed team".Source
• Your websiteHomepage (checked October 21, 2026): H1 "You told everyone to use AI. Now give them a secure place to do it."; "finance is building dashboards in Claude Code. Marketing shipped an app on a personal Vercel account"; a "Teams using Tines" block shows IT, Security, Finance, People and Operations; calls to action "Book a demo" and "Sign up free".Source

Write five public comparison pages: Tines vs Torq and vs Swimlane (security automation and AI SOC), and 3B vs n8n, vs Workato and vs Retool (governed building for every team). Use a fair table: governance, deployment options, AI model choice, who can build, time to first workflow, and switching help. Keep the competitor comparisons internal and the pages factual and dated.

Comparison searches come late in evaluations, and these pages also teach AI assistants how Tines differs.

• Claims go stale

  Date each page and cite sources.

• HiringProduct Marketing Manager (posted October 7, 2026): "IT will be a priority audience, and you'll help us reach customers and decision-makers across other lines of business"; "a leading voice on where Tines fits in the evolving AI landscape"; owns customer interviews, win/loss research, competitor comparisons, objection handling, launch messaging and "blogs, decks, webinars, guides".Source
• Your websiteSitemap (6,290 URLs, read October 21, 2026): 2,749 /stories pages, 1,599 /library pages, 416 /university pages, 318 /3b pages, 76 webinars and 191 workflow-capability-matrix pages; reports such as "Voice of Security 2026" and an energy whitepaper; four "You did what with Tines" editions; a podcast. The only comparison-style pages are "switching from legacy SOAR" and "Tines vs Python"; there are no pages in languages other than English.Source
• Competitor researchRivals' own homepages: Torq, "The only end-to-end AI SOC Platform at enterprise scale"; Swimlane, "the leader in agentic AI automation for all security functions"; n8n, a platform that "combines AI capabilities with business process automation"; Workato, "Govern & Scale Enterprise AI on the #1 iPaaS"; Retool, "Build internal software better, with AI".See the research Source
• Your websiteCustomer proof: 39 case studies, every one told by a security, IT or MSSP team (Canva, Mars, McKesson, GitLab, Snowflake, Notion, Intercom, Brex, Vimeo, Jamf and others). The closest to other teams is Omada Health, whose security leader says Tines spread "across IT, security, and beyond" and saves "600+ hours monthly". The customers page headline stats and G2 quotes are about SOC and vulnerability work, and Tines is "the #1 highest rated" of 500+ products in G2's system security categories.Source

Run a Builder Connect Local in San Francisco this quarter and in Los Angeles and Seattle next quarter: 40 builders, two customer talks (one security, one 3B builder from another team), a live build session and a partner co-host. Invite from the ABM account list and local free signups.

Builders who meet other builders adopt faster and bring colleagues; the format already works in other cities.

• Low turnout

  Co-host with a partner and cap at 40.

• Your websiteEvents page (October 21, 2026): in-person US West has only GPSEC Bay Area (Mountain View, November 10); Builder Connect runs in New York (October 29) and as a local meetup in Boston (November 10) and Stockholm; a Chicago Bears tailgate and a holiday evening in Irving, Texas with partners Myriad360 and Kai Security; in DACH, IT-SA Nuremberg, Cribl Connect Cologne and Munich and VibeKode Berlin; in Australia, AWS GameDays and a cyber pub quiz in Sydney and Melbourne.Source
• HiringField Marketing Manager - West (posted September 24, 2026): remote in PST "with a strong preference for a CA metro area"; runs "hospitality experiences, partner events, and industry-specific gatherings", programs "specific to channel reseller partners", post-event reporting with Marketing Ops and SWAG; up to 25% travel.Source
• HiringSales build-out: an Enterprise and a Strategic Account Executive for TOLA (posted October 20, 2026, based in Dallas, Houston or Austin, "shaping a key territory"), a Strategic AE for the DMV, a Senior Enterprise AE for the Bay Area, SDRs in Sydney and Boston, a Senior Partner Sales Manager - Central ("a territory-building role, not the management of an established partner book") and a Senior Forward Deployed Engineer - Public Sector, "a founding member of Tines' forward deployed team".Source
• HiringAccount Based Marketing (ABM) Manager (posted October 16, 2026) for "strategic and enterprise accounts across the West and Central regions": 1:1 programs and "clusters of accounts with shared needs (1:few)" through paid media, email, landing pages, direct mail and sales outreach; reports on "buying-group engagement, qualified pipeline, opportunity progression"; tools named include Salesforce, 6sense, Influ2, Clay and HubSpot.Source

Have the new field marketers run their first events with these 3B apps, record a two-minute clip of each in use, and publish them as a "Tines on Tines" series. Use the clips in 1:few campaigns aimed at marketing operations leaders.

Prospects trust a vendor that uses its product for its own non-IT work, and it creates line-of-business proof without waiting for a customer.

• Looks staged

  Show real events and real numbers.

• Your websiteTines 3B examples gallery: 316 examples, filtered as 191 IT, 104 Security, 91 RevOps, 41 Finance and 51 HR; "Works with" Slack (99), Salesforce (48), Anthropic (30), BambooHR (22) and NetSuite (8). Examples include a revenue command center for Salesforce, ARR reconciliation between Salesforce and NetSuite, BambooHR onboarding with an AI access agent, an event sponsorship pack decoder and a know-before-you-go post generator "for field marketing teams", and an "interactive ROI calculator for sales conversations".Source
• HiringField Marketing Manager - West (posted September 24, 2026): remote in PST "with a strong preference for a CA metro area"; runs "hospitality experiences, partner events, and industry-specific gatherings", programs "specific to channel reseller partners", post-event reporting with Marketing Ops and SWAG; up to 25% travel.Source
• HiringField Marketing Specialist - EMEA (Dublin, posted October 9, 2026): field programs with Sales "across DACH, Benelux, and Rest of EMEA"; executive roundtables, workshops and community events; works with XDRs and Partner Sales Managers on "pre- and post-event engagement, attendee recruitment"; reports MQLs and sourced and influenced pipeline; asked to "build Tines' presence in emerging markets".Source
• HiringVideo Content Specialist (Dublin, posted October 12, 2026): video for "IT and AI leaders"; a content team that "operates more like a newsroom"; "original, repeatable series"; videos adapted for "YouTube, LinkedIn, or paid video placements"; learns from "retention, watch time, and engagement"; produces video at events with "a life beyond the event itself"; podcast production is a nice-to-have.Source

Define four clusters for West and Central: healthcare, fintech, consumer brands and software. For each, build a landing page with the two closest stories, a cluster ad set, a direct-mail piece for executives and an SDR sequence. Report buying-group engagement per cluster.

Peers in the same industry are the most persuasive proof, and the stories already exist.

• Thin stories in some clusters

  Start with the two clusters with the most proof.

• HiringAccount Based Marketing (ABM) Manager (posted October 16, 2026) for "strategic and enterprise accounts across the West and Central regions": 1:1 programs and "clusters of accounts with shared needs (1:few)" through paid media, email, landing pages, direct mail and sales outreach; reports on "buying-group engagement, qualified pipeline, opportunity progression"; tools named include Salesforce, 6sense, Influ2, Clay and HubSpot.Source
• Your websiteCustomer proof: 39 case studies, every one told by a security, IT or MSSP team (Canva, Mars, McKesson, GitLab, Snowflake, Notion, Intercom, Brex, Vimeo, Jamf and others). The closest to other teams is Omada Health, whose security leader says Tines spread "across IT, security, and beyond" and saves "600+ hours monthly". The customers page headline stats and G2 quotes are about SOC and vulnerability work, and Tines is "the #1 highest rated" of 500+ products in G2's system security categories.Source
• Your websiteNavigation and sitemap: the Solutions menu lists IT (five pages) and Security (six pages), plus Public sector, Financial services, MSSPs, Professional services and Enterprise. The library's team pages cover only Security, IT Operations, Infrastructure, Engineering and Product. There is no Finance, People, RevOps or Marketing page; the Financial services page speaks to "security and IT teams".Source
• HiringSales build-out: an Enterprise and a Strategic Account Executive for TOLA (posted October 20, 2026, based in Dallas, Houston or Austin, "shaping a key territory"), a Strategic AE for the DMV, a Senior Enterprise AE for the Bay Area, SDRs in Sydney and Boston, a Senior Partner Sales Manager - Central ("a territory-building role, not the management of an established partner book") and a Senior Forward Deployed Engineer - Public Sector, "a founding member of Tines' forward deployed team".Source

Give the new TOLA team a kit: a target list of energy, healthcare and financial companies in Texas, two regional reseller partners signed with joint account plans, a quarterly security and IT dinner in each of Dallas, Houston and Austin, and the energy whitepaper refreshed as a Texas-focused ABM asset.

New territories ramp faster with local partners and a reason to meet; the AEs arrive to warm accounts instead of a blank list.

• Partners favour rivals

  Give them deal registration and co-funded events.

• HiringSales build-out: an Enterprise and a Strategic Account Executive for TOLA (posted October 20, 2026, based in Dallas, Houston or Austin, "shaping a key territory"), a Strategic AE for the DMV, a Senior Enterprise AE for the Bay Area, SDRs in Sydney and Boston, a Senior Partner Sales Manager - Central ("a territory-building role, not the management of an established partner book") and a Senior Forward Deployed Engineer - Public Sector, "a founding member of Tines' forward deployed team".Source
• Your websiteEvents page (October 21, 2026): in-person US West has only GPSEC Bay Area (Mountain View, November 10); Builder Connect runs in New York (October 29) and as a local meetup in Boston (November 10) and Stockholm; a Chicago Bears tailgate and a holiday evening in Irving, Texas with partners Myriad360 and Kai Security; in DACH, IT-SA Nuremberg, Cribl Connect Cologne and Munich and VibeKode Berlin; in Australia, AWS GameDays and a cyber pub quiz in Sydney and Melbourne.Source
• Your websiteSitemap (6,290 URLs, read October 21, 2026): 2,749 /stories pages, 1,599 /library pages, 416 /university pages, 318 /3b pages, 76 webinars and 191 workflow-capability-matrix pages; reports such as "Voice of Security 2026" and an energy whitepaper; four "You did what with Tines" editions; a podcast. The only comparison-style pages are "switching from legacy SOAR" and "Tines vs Python"; there are no pages in languages other than English.Source
• HiringField Marketing Manager - West (posted September 24, 2026): remote in PST "with a strong preference for a CA metro area"; runs "hospitality experiences, partner events, and industry-specific gatherings", programs "specific to channel reseller partners", post-event reporting with Marketing Ops and SWAG; up to 25% travel.Source

Create a small German set: one 3B page, one AI SOC page, a translated customer story and a German demo form routed to DACH sellers. Use them in pre-event invitations and post-event follow-up for the DACH events, and measure against English follow-up.

Enterprise buyers in DACH expect local material, especially on data and governance, and events give a clean test.

• Pages fall out of date

  Translate only pages that change rarely.

• HiringField Marketing Specialist - EMEA (Dublin, posted October 9, 2026): field programs with Sales "across DACH, Benelux, and Rest of EMEA"; executive roundtables, workshops and community events; works with XDRs and Partner Sales Managers on "pre- and post-event engagement, attendee recruitment"; reports MQLs and sourced and influenced pipeline; asked to "build Tines' presence in emerging markets".Source
• Your websiteSitemap (6,290 URLs, read October 21, 2026): 2,749 /stories pages, 1,599 /library pages, 416 /university pages, 318 /3b pages, 76 webinars and 191 workflow-capability-matrix pages; reports such as "Voice of Security 2026" and an energy whitepaper; four "You did what with Tines" editions; a podcast. The only comparison-style pages are "switching from legacy SOAR" and "Tines vs Python"; there are no pages in languages other than English.Source
• Your websiteEvents page (October 21, 2026): in-person US West has only GPSEC Bay Area (Mountain View, November 10); Builder Connect runs in New York (October 29) and as a local meetup in Boston (November 10) and Stockholm; a Chicago Bears tailgate and a holiday evening in Irving, Texas with partners Myriad360 and Kai Security; in DACH, IT-SA Nuremberg, Cribl Connect Cologne and Munich and VibeKode Berlin; in Australia, AWS GameDays and a cyber pub quiz in Sydney and Melbourne.Source

Launch a fortnightly series: a builder from finance, People, RevOps or marketing (customer or Tines) builds one gallery example in under 15 minutes, with IT showing how it is governed. Cut each episode into LinkedIn clips and a paid version. Track retention and watch time.

Series build habits and subscribers; showing non-IT builders matches the 3B pitch and feeds the team pages.

• Hard to book outside builders

  Start with Tines' own teams.

• HiringVideo Content Specialist (Dublin, posted October 12, 2026): video for "IT and AI leaders"; a content team that "operates more like a newsroom"; "original, repeatable series"; videos adapted for "YouTube, LinkedIn, or paid video placements"; learns from "retention, watch time, and engagement"; produces video at events with "a life beyond the event itself"; podcast production is a nice-to-have.Source
• YouTubeThe @TinesHQ YouTube channel has about 1,780 subscribers, 349 videos and 3.86 million total views.Source
• Your websiteTines 3B examples gallery: 316 examples, filtered as 191 IT, 104 Security, 91 RevOps, 41 Finance and 51 HR; "Works with" Slack (99), Salesforce (48), Anthropic (30), BambooHR (22) and NetSuite (8). Examples include a revenue command center for Salesforce, ARR reconciliation between Salesforce and NetSuite, BambooHR onboarding with an AI access agent, an event sponsorship pack decoder and a know-before-you-go post generator "for field marketing teams", and an "interactive ROI calculator for sales conversations".Source
• Your websiteHomepage (checked October 21, 2026): H1 "You told everyone to use AI. Now give them a secure place to do it."; "finance is building dashboards in Claude Code. Marketing shipped an app on a personal Vercel account"; a "Teams using Tines" block shows IT, Security, Finance, People and Operations; calls to action "Book a demo" and "Sign up free".Source

Record every Builder Connect talk, publish each as a YouTube video and podcast episode within a week, cut the best 30 seconds for LinkedIn, and send attendees and no-shows the recordings with a follow-up offer.

Event content then reaches the many who could not attend, and gives SDRs a reason to follow up.

• Speakers decline recording

  Ask at booking.

• HiringVideo Content Specialist (Dublin, posted October 12, 2026): video for "IT and AI leaders"; a content team that "operates more like a newsroom"; "original, repeatable series"; videos adapted for "YouTube, LinkedIn, or paid video placements"; learns from "retention, watch time, and engagement"; produces video at events with "a life beyond the event itself"; podcast production is a nice-to-have.Source
• Your websiteEvents page (October 21, 2026): in-person US West has only GPSEC Bay Area (Mountain View, November 10); Builder Connect runs in New York (October 29) and as a local meetup in Boston (November 10) and Stockholm; a Chicago Bears tailgate and a holiday evening in Irving, Texas with partners Myriad360 and Kai Security; in DACH, IT-SA Nuremberg, Cribl Connect Cologne and Munich and VibeKode Berlin; in Australia, AWS GameDays and a cyber pub quiz in Sydney and Melbourne.Source
• Your websiteSitemap (6,290 URLs, read October 21, 2026): 2,749 /stories pages, 1,599 /library pages, 416 /university pages, 318 /3b pages, 76 webinars and 191 workflow-capability-matrix pages; reports such as "Voice of Security 2026" and an energy whitepaper; four "You did what with Tines" editions; a podcast. The only comparison-style pages are "switching from legacy SOAR" and "Tines vs Python"; there are no pages in languages other than English.Source

Analyse free and paid accounts by live workflows, builders, teams and AI usage to see which best predicts expansion. Then publish a "How Tines pricing works" page that explains the editions and what drives cost, without list prices, plus a typical starting range if the committee agrees.

Explaining what drives price removes a common reason to delay a demo, while keeping deal-by-deal pricing.

• Competitors use the page

  Explain drivers, not numbers.

• HiringSenior Manager, Pricing (posted September 24, 2026, Boston and Ireland): "We do not rely on a public, self-serve pricing model: pricing quality is expressed through the way we package value, guide sellers and shape individual customer agreements." Researches "customer value, willingness to pay" and "value metrics, packaging"; measures "win rate, realised price, discounting, sales-cycle friction". A GTM Systems Specialist is hired to own DealHub quote-to-cash and Salesforce.Source
• Your websitePricing page: a Free edition "For experimenting with intelligent workflows" with "Unlimited users, spaces, and connectors", "3 live workflows" and a "One time $50 AI allowance"; Paid editions behind "Get pricing" with unlimited workflows and "Bring your own AI model". The FAQ offers a startup program with "a heavily-discounted, fully-featured Tines Stories tenant".Source
• Tines blogIntroducing Tines 3B (CEO, July 31, 2026): in 2025 Tines "tripled our enterprise customer base", grew headcount "by over 50%" and "more than doubled" automated actions. 3B is "a single, secure environment for every team's important agents, apps, and automations" and is "code-first"; the original product, "now known as Tines Stories, continues in parallel" for security and IT operations.Source

Build a 3B app that pulls each customer's workflow counts, actions run and estimated hours saved into a one-page report, sent to the CSM 120 days before renewal and shared with the customer's sponsor. Use it to open expansion talks.

Customers renew what they can see; the report also shows 3B doing a finance-style job for Tines itself.

• Hours-saved estimates questioned

  Show the method and let the customer adjust it.

• HiringManager, Renewals (North America, posted October 8, 2026): accountable for "Gross Revenue Retention, renewal rate, churn and contraction"; wants renewal engagement to start early with "value realization" context, and "scalable renewal motions across customer segments, including high-touch, mid-touch, and digital or automated approaches". Customer Success Managers are also being hired for the West.Source
• Your websiteCustomer proof: 39 case studies, every one told by a security, IT or MSSP team (Canva, Mars, McKesson, GitLab, Snowflake, Notion, Intercom, Brex, Vimeo, Jamf and others). The closest to other teams is Omada Health, whose security leader says Tines spread "across IT, security, and beyond" and saves "600+ hours monthly". The customers page headline stats and G2 quotes are about SOC and vulnerability work, and Tines is "the #1 highest rated" of 500+ products in G2's system security categories.Source
• Tines blogIntroducing Tines 3B (CEO, July 31, 2026): in 2025 Tines "tripled our enterprise customer base", grew headcount "by over 50%" and "more than doubled" automated actions. 3B is "a single, secure environment for every team's important agents, apps, and automations" and is "code-first"; the original product, "now known as Tines Stories, continues in parallel" for security and IT operations.Source
• Your websiteTines 3B examples gallery: 316 examples, filtered as 191 IT, 104 Security, 91 RevOps, 41 Finance and 51 HR; "Works with" Slack (99), Salesforce (48), Anthropic (30), BambooHR (22) and NetSuite (8). Examples include a revenue command center for Salesforce, ARR reconciliation between Salesforce and NetSuite, BambooHR onboarding with an AI access agent, an event sponsorship pack decoder and a know-before-you-go post generator "for field marketing teams", and an "interactive ROI calculator for sales conversations".Source

Package a kit: co-branded event formats (dinner, build workshop), a joint landing page template, a partner-only demo environment and a deal registration offer. Launch with three Central partners and track sourced pipeline.

Partners bring trusted relationships; ready-made programs make Tines the easy vendor to promote.

• Partners lack skills

  Certify partner engineers first.

• HiringSales build-out: an Enterprise and a Strategic Account Executive for TOLA (posted October 20, 2026, based in Dallas, Houston or Austin, "shaping a key territory"), a Strategic AE for the DMV, a Senior Enterprise AE for the Bay Area, SDRs in Sydney and Boston, a Senior Partner Sales Manager - Central ("a territory-building role, not the management of an established partner book") and a Senior Forward Deployed Engineer - Public Sector, "a founding member of Tines' forward deployed team".Source
• Your websiteNewsroom: a Deloitte and Tines collaboration "to help enterprises operationalise AI and automation"; Tines launched Government Solutions for the public sector and partnered with Carahsoft; Tines was named a Gartner Cool Vendor in Security Operations; Business Post: "Tines' AI bet is paying off just months after launch".Source
• Your websiteEvents page (October 21, 2026): in-person US West has only GPSEC Bay Area (Mountain View, November 10); Builder Connect runs in New York (October 29) and as a local meetup in Boston (November 10) and Stockholm; a Chicago Bears tailgate and a holiday evening in Irving, Texas with partners Myriad360 and Kai Security; in DACH, IT-SA Nuremberg, Cribl Connect Cologne and Munich and VibeKode Berlin; in Australia, AWS GameDays and a cyber pub quiz in Sydney and Melbourne.Source
• HiringField Marketing Manager - West (posted September 24, 2026): remote in PST "with a strong preference for a CA metro area"; runs "hospitality experiences, partner events, and industry-specific gatherings", programs "specific to channel reseller partners", post-event reporting with Marketing Ops and SWAG; up to 25% travel.Source

Document the first deployments as a 90-day plan: use cases delivered, hours saved, compliance steps. Turn it into an anonymised proof pack and a webinar with Carahsoft, and use it in SLED and federal outreach.

A clear deployment story reduces perceived risk, which is the main blocker in public-sector buying.

• Customers decline to be named

  Keep the pack anonymised.

• HiringSales build-out: an Enterprise and a Strategic Account Executive for TOLA (posted October 20, 2026, based in Dallas, Houston or Austin, "shaping a key territory"), a Strategic AE for the DMV, a Senior Enterprise AE for the Bay Area, SDRs in Sydney and Boston, a Senior Partner Sales Manager - Central ("a territory-building role, not the management of an established partner book") and a Senior Forward Deployed Engineer - Public Sector, "a founding member of Tines' forward deployed team".Source
• Your websiteNewsroom: a Deloitte and Tines collaboration "to help enterprises operationalise AI and automation"; Tines launched Government Solutions for the public sector and partnered with Carahsoft; Tines was named a Gartner Cool Vendor in Security Operations; Business Post: "Tines' AI bet is paying off just months after launch".Source
• Your websiteNavigation and sitemap: the Solutions menu lists IT (five pages) and Security (six pages), plus Public sector, Financial services, MSSPs, Professional services and Enterprise. The library's team pages cover only Security, IT Operations, Infrastructure, Engineering and Product. There is no Finance, People, RevOps or Marketing page; the Financial services page speaks to "security and IT teams".Source

Build an ANZ sequence that opens with the Canva story, invite target accounts to the GameDays and quizzes, and call every attendee within two days with a working-session offer.

Local proof and local events give a new SDR warm reasons to call.

• Small market

  Focus on the top 100 accounts.

• HiringSales build-out: an Enterprise and a Strategic Account Executive for TOLA (posted October 20, 2026, based in Dallas, Houston or Austin, "shaping a key territory"), a Strategic AE for the DMV, a Senior Enterprise AE for the Bay Area, SDRs in Sydney and Boston, a Senior Partner Sales Manager - Central ("a territory-building role, not the management of an established partner book") and a Senior Forward Deployed Engineer - Public Sector, "a founding member of Tines' forward deployed team".Source
• Your websiteEvents page (October 21, 2026): in-person US West has only GPSEC Bay Area (Mountain View, November 10); Builder Connect runs in New York (October 29) and as a local meetup in Boston (November 10) and Stockholm; a Chicago Bears tailgate and a holiday evening in Irving, Texas with partners Myriad360 and Kai Security; in DACH, IT-SA Nuremberg, Cribl Connect Cologne and Munich and VibeKode Berlin; in Australia, AWS GameDays and a cyber pub quiz in Sydney and Melbourne.Source
• Your websiteCustomer proof: 39 case studies, every one told by a security, IT or MSSP team (Canva, Mars, McKesson, GitLab, Snowflake, Notion, Intercom, Brex, Vimeo, Jamf and others). The closest to other teams is Omada Health, whose security leader says Tines spread "across IT, security, and beyond" and saves "600+ hours monthly". The customers page headline stats and G2 quotes are about SOC and vulnerability work, and Tines is "the #1 highest rated" of 500+ products in G2's system security categories.Source

List the Agent Skills and 3B plugins in the main AI assistant and developer marketplaces, each with a short page on tines.com, a "build this in 3B" call to action and tracked signups. Announce each listing in the newsletter and on LinkedIn.

Builders discover tools inside the tools they use; a listing meets them before they reach a search engine.

• Marketplace rules change

  Review listings each quarter.

• GitHubTines' GitHub: "skills", "A collection of Agent Skills for working with Tines products" (updated October 20, 2026); "tines-3b-integrations", where "Each folder contains a plugin/integration that adds Tines 3B functionality to another platform or marketplace"; a Terraform provider and a Go SDK. Tines Docker images have about 1.4 million pulls.Source
• Your websiteHomepage (checked October 21, 2026): H1 "You told everyone to use AI. Now give them a secure place to do it."; "finance is building dashboards in Claude Code. Marketing shipped an app on a personal Vercel account"; a "Teams using Tines" block shows IT, Security, Finance, People and Operations; calls to action "Book a demo" and "Sign up free".Source
• Your websitePricing page: a Free edition "For experimenting with intelligent workflows" with "Unlimited users, spaces, and connectors", "3 live workflows" and a "One time $50 AI allowance"; Paid editions behind "Get pricing" with unlimited workflows and "Bring your own AI model". The FAQ offers a startup program with "a heavily-discounted, fully-featured Tines Stories tenant".Source

Survey 1,000 people in finance, People, RevOps and marketing on what they build with AI, where it runs, and whether IT knows. Pair it with a parallel IT and security survey. Publish a report, a webinar and team-specific findings for the new team pages and ABM.

Original data earns press and analyst attention, and puts numbers behind the 3B story.

• Self-reported data

  Use a large sample and publish the method.

• Your websiteSitemap (6,290 URLs, read October 21, 2026): 2,749 /stories pages, 1,599 /library pages, 416 /university pages, 318 /3b pages, 76 webinars and 191 workflow-capability-matrix pages; reports such as "Voice of Security 2026" and an energy whitepaper; four "You did what with Tines" editions; a podcast. The only comparison-style pages are "switching from legacy SOAR" and "Tines vs Python"; there are no pages in languages other than English.Source
• Your websiteHomepage (checked October 21, 2026): H1 "You told everyone to use AI. Now give them a secure place to do it."; "finance is building dashboards in Claude Code. Marketing shipped an app on a personal Vercel account"; a "Teams using Tines" block shows IT, Security, Finance, People and Operations; calls to action "Book a demo" and "Sign up free".Source
• HiringProduct Marketing Manager (posted October 7, 2026): "IT will be a priority audience, and you'll help us reach customers and decision-makers across other lines of business"; "a leading voice on where Tines fits in the evolving AI landscape"; owns customer interviews, win/loss research, competitor comparisons, objection handling, launch messaging and "blogs, decks, webinars, guides".Source
• Tines blogIntroducing Tines 3B (CEO, July 31, 2026): in 2025 Tines "tripled our enterprise customer base", grew headcount "by over 50%" and "more than doubled" automated actions. 3B is "a single, secure environment for every team's important agents, apps, and automations" and is "code-first"; the original product, "now known as Tines Stories, continues in parallel" for security and IT operations.Source

Add a 3B builder track for business teams (finance, People, RevOps), certify champions inside each customer, give them a community space and spotlight them in content. Report champion counts to CSMs as an expansion signal.

Champions drive adoption across teams, which drives expansion and protects renewals.

• Low completion

  Keep it short and project-based.

• Your websiteSitemap (6,290 URLs, read October 21, 2026): 2,749 /stories pages, 1,599 /library pages, 416 /university pages, 318 /3b pages, 76 webinars and 191 workflow-capability-matrix pages; reports such as "Voice of Security 2026" and an energy whitepaper; four "You did what with Tines" editions; a podcast. The only comparison-style pages are "switching from legacy SOAR" and "Tines vs Python"; there are no pages in languages other than English.Source
• Your websiteTines 3B examples gallery: 316 examples, filtered as 191 IT, 104 Security, 91 RevOps, 41 Finance and 51 HR; "Works with" Slack (99), Salesforce (48), Anthropic (30), BambooHR (22) and NetSuite (8). Examples include a revenue command center for Salesforce, ARR reconciliation between Salesforce and NetSuite, BambooHR onboarding with an AI access agent, an event sponsorship pack decoder and a know-before-you-go post generator "for field marketing teams", and an "interactive ROI calculator for sales conversations".Source
• HiringManager, Renewals (North America, posted October 8, 2026): accountable for "Gross Revenue Retention, renewal rate, churn and contraction"; wants renewal engagement to start early with "value realization" context, and "scalable renewal motions across customer segments, including high-touch, mid-touch, and digital or automated approaches". Customer Success Managers are also being hired for the West.Source

Commit that new GTM tools are built on 3B where it fits: the ABM dashboards, renewal reports, event apps and pricing analysis. Publish a quarterly "how Tines runs GTM on Tines" post with the apps, results and governance notes.

It answers the buyer's real question, "does this work for teams like mine?", with a company they can see.

• Exposes internal data

  Show apps with sample data.

• Your websiteTines 3B examples gallery: 316 examples, filtered as 191 IT, 104 Security, 91 RevOps, 41 Finance and 51 HR; "Works with" Slack (99), Salesforce (48), Anthropic (30), BambooHR (22) and NetSuite (8). Examples include a revenue command center for Salesforce, ARR reconciliation between Salesforce and NetSuite, BambooHR onboarding with an AI access agent, an event sponsorship pack decoder and a know-before-you-go post generator "for field marketing teams", and an "interactive ROI calculator for sales conversations".Source
• HiringSenior Manager, Pricing (posted September 24, 2026, Boston and Ireland): "We do not rely on a public, self-serve pricing model: pricing quality is expressed through the way we package value, guide sellers and shape individual customer agreements." Researches "customer value, willingness to pay" and "value metrics, packaging"; measures "win rate, realised price, discounting, sales-cycle friction". A GTM Systems Specialist is hired to own DealHub quote-to-cash and Salesforce.Source
• HiringManager, Renewals (North America, posted October 8, 2026): accountable for "Gross Revenue Retention, renewal rate, churn and contraction"; wants renewal engagement to start early with "value realization" context, and "scalable renewal motions across customer segments, including high-touch, mid-touch, and digital or automated approaches". Customer Success Managers are also being hired for the West.Source
• HiringAccount Based Marketing (ABM) Manager (posted October 16, 2026) for "strategic and enterprise accounts across the West and Central regions": 1:1 programs and "clusters of accounts with shared needs (1:few)" through paid media, email, landing pages, direct mail and sales outreach; reports on "buying-group engagement, qualified pipeline, opportunity progression"; tools named include Salesforce, 6sense, Influ2, Clay and HubSpot.Source

Adapt the calculator: visitors enter team, number of workflows and hours per task; it estimates hours and cost saved, using ranges from published case studies. Offer to send the result to their manager and pass it to the AE.

Champions need a business case to get budget; the calculator gives them one before the first call and shows 3B building a real app.

• Inflated estimates

  Use conservative ranges.

• Your websiteTines 3B examples gallery: 316 examples, filtered as 191 IT, 104 Security, 91 RevOps, 41 Finance and 51 HR; "Works with" Slack (99), Salesforce (48), Anthropic (30), BambooHR (22) and NetSuite (8). Examples include a revenue command center for Salesforce, ARR reconciliation between Salesforce and NetSuite, BambooHR onboarding with an AI access agent, an event sponsorship pack decoder and a know-before-you-go post generator "for field marketing teams", and an "interactive ROI calculator for sales conversations".Source
• Your websiteCustomer proof: 39 case studies, every one told by a security, IT or MSSP team (Canva, Mars, McKesson, GitLab, Snowflake, Notion, Intercom, Brex, Vimeo, Jamf and others). The closest to other teams is Omada Health, whose security leader says Tines spread "across IT, security, and beyond" and saves "600+ hours monthly". The customers page headline stats and G2 quotes are about SOC and vulnerability work, and Tines is "the #1 highest rated" of 500+ products in G2's system security categories.Source
• Your websitePricing page: a Free edition "For experimenting with intelligent workflows" with "Unlimited users, spaces, and connectors", "3 live workflows" and a "One time $50 AI allowance"; Paid editions behind "Get pricing" with unlimited workflows and "Bring your own AI model". The FAQ offers a startup program with "a heavily-discounted, fully-featured Tines Stories tenant".Source
• HiringSenior Manager, Pricing (posted September 24, 2026, Boston and Ireland): "We do not rely on a public, self-serve pricing model: pricing quality is expressed through the way we package value, guide sellers and shape individual customer agreements." Researches "customer value, willingness to pay" and "value metrics, packaging"; measures "win rate, realised price, discounting, sales-cycle friction". A GTM Systems Specialist is hired to own DealHub quote-to-cash and Salesforce.Source

Add product labels and structured data to every docs, template and library page (Stories or 3B), write a short "Tines products" page that both link to, and check monthly what major assistants say when asked what Tines is and who it is for.

Clear signals help assistants and search engines represent both products, which matters as buyers ask AI tools for shortlists.

• Slow to change

  Track monthly and be patient.

• Your websiteSitemap (6,290 URLs, read October 21, 2026): 2,749 /stories pages, 1,599 /library pages, 416 /university pages, 318 /3b pages, 76 webinars and 191 workflow-capability-matrix pages; reports such as "Voice of Security 2026" and an energy whitepaper; four "You did what with Tines" editions; a podcast. The only comparison-style pages are "switching from legacy SOAR" and "Tines vs Python"; there are no pages in languages other than English.Source
• Tines blogIntroducing Tines 3B (CEO, July 31, 2026): in 2025 Tines "tripled our enterprise customer base", grew headcount "by over 50%" and "more than doubled" automated actions. 3B is "a single, secure environment for every team's important agents, apps, and automations" and is "code-first"; the original product, "now known as Tines Stories, continues in parallel" for security and IT operations.Source
• PageSpeed testGoogle PageSpeed for the tines.com homepage (Chrome UX Report, real visitors, 75th percentile): main content appears in 1.52 s, taps respond in 99 ms and layout shift is 0.03, so all three Core Web Vitals pass; load time is steady over the year. Speed is not what holds the site back.Source
• Your websiteHomepage (checked October 21, 2026): H1 "You told everyone to use AI. Now give them a secure place to do it."; "finance is building dashboards in Claude Code. Marketing shipped an app on a personal Vercel account"; a "Teams using Tines" block shows IT, Security, Finance, People and Operations; calls to action "Book a demo" and "Sign up free".Source