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  • The brief
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Generated Oct 18, 2026
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growth playbook · Oct 18, 2026

tremendous.com (opens in a new tab)

Tremendous growth playbook

Diagnosis

Tremendous is profitable, has no outside investors, and has 27 open roles that show two pushes at once: a European expansion (founding German-speaking AEs, founding SDRs for DACH and Europe, an international demand-gen lead) and a new Growth team for self-serve, which has "no free tier, no trial, and no paywall" to lean on.

A GTM Engineer for marketing automation and three US outbound SDRs round it out. The biggest untapped asset is the millions of people who receive a reward, many of whom send incentives themselves.

Other gaps: 11 catalog pages for 2,300+ options, two comparison pages, one integration page, a German site without local proof, inconsistent public numbers, and D and F security grades.

Growth Score

8/10

Biggest Opportunity

Turn reward recipients into senders and the catalog into thousands of search pages, so self-serve grows without a free tier, while giving the new European team local proof and launches to call about.

Biggest Risk

BHN now owns Tango and Rybbon and Runa offers a larger catalog; if Tremendous cannot show its fee, fraud and catalog advantages clearly in each market, "free" alone may not win against a consolidated incumbent.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Turn every redeemed reward into an invitation: "Send rewards like this, free" on the post-redemption screen, with test funds

    Redeem a reward end to end and screenshot every screen and email a recipient sees.

    High impact First result in 2-4 weeks
  2. 2

    A fee calculator: "send $X to N people in these countries, here is exactly what it costs"

    List the five most common order shapes from last quarter's first orders.

    High impact First result in 1 month
  3. 3

    Replace case-by-case test funds and fee waivers with three published offers

    Pull last year's waivers and test funds and see which recipients became large senders.

    High impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 7Fill-ins · 5Reconsider · 6
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Millions of people receive a Tremendous reward, and many of them are marketers, researchers, HR staff or founders who send incentives too. The Growth PM's own brief names "reward recipients becoming senders" as a channel, and the platform has no free tier or trial to lean on instead.

    High impactLow effort First result in 2-4 weeks Senior Product Manager

    First action

    Redeem a reward end to end and screenshot every screen and email a recipient sees.

    How to measure it

    Business sign-ups from recipients

    Now
    –
    Target
    500 a month
    By
    3 months

    Steps

    1. 1

      Audit the flow

      Every screen and email after redemption.

      Senior Product Manager, Growth 1 day

    2. 2

      Agree with senders

      Default on, with an opt-out for clients who want a white-labelled flow.

      Senior Product Manager, Growth 2 days

    3. 3

      Add the line

      Post-redemption screen and confirmation email.

      Senior Product Manager, Growth 2 days

    4. 4

      Tag the link

      Source, sender industry and country.

      GTM Engineer, Marketing 1 day

    5. 5

      Set the offer

      $25 test funds on first send, once per company.

      Senior Product Manager, Growth 1 day

    6. 6

      Read weekly

      Clicks, sign-ups, first sends, by sender industry.

      Senior Data Analyst, GTM 30 minutes a week

    First result
    2 to 4 weeks
    Cost
    $25 per activated company
    Owner
    Senior Product Manager, Growth

    Smallest test

    Add the line to the confirmation email only for one week and count sign-ups.

    Why it works

    Audit what a recipient sees after redeeming; add one quiet line and button ("Need to send rewards? Tremendous is free for businesses") to the post-redemption screen and confirmation email, with a tracked link that gives new business sign-ups $25 in test funds.

    Recipients have just had a good experience with the product, at no acquisition cost. Even a small conversion rate on that volume is a large channel, and the test-funds offer turns the case-by-case incentive into a system.

    Ready to use

    ChecklistRecipient-to-sender launch checklist

    [ ] Screenshot every recipient screen and email
[ ] One line and button below the redeemed reward
[ ] Same line in the confirmation email
[ ] Client-level opt-out
[ ] Tracked link with source, sender industry and country
[ ] $25 test funds after first verified send
[ ] Weekly read: clicks, sign-ups, first sends

    Risks and how to handle them

    • Clients dislike their rewards advertising Tremendous

      Keep it below the reward, one line, and let clients turn it off.

    • Fraudsters farm test funds

      Pay test funds only after a verified first send of real budget.

    Evidence

    • HiringSenior Product Manager, Growth: owns "how companies discover Tremendous, sign up, and send their first reward"; self-serve clients are "your primary focus and scorecard"; "The Growth team doesn't exist yet"; "We have no free tier, no trial, and no paywall"; "we don't have the traffic for most A/B tests to reach significance"; channels to give product muscle: "referrals, programmatic SEO, AI-search and chatbot referrals, interactive tools, reward recipients becoming senders"; "Today we hand out test funds and fee waivers case by case. You decide what we offer, to whom, and what it's worth."Source
    • Your websiteHomepage: "Send gift cards and money in minutes" / "Join 25K+ businesses who use Tremendous to send global rewards. For free."; "$3B delivered worldwide"; "Over 2,300 options in over 200 countries"; 100 currencies and 65 languages; "On average, 10% of incentive budgets go to fraudsters"; users "save 15 hours per month" (survey of 687 clients, 2022); logos include Google, Visa, Github, Notion, Hyatt, Prudential, Square and United Way; use cases research incentives, employee rewards and payouts (marketing, sales, nonprofits, legal disbursements, clinical trials).Source
    • Your websitePricing: "Tremendous is free to use": platform, bulk sending, API and integrations at $0; gift cards, prepaid Visa and donations at face value; 4% fee on Venmo and PayPal ($0.25 minimum) and 4-6% on other monetary payouts; 3% for credit-card funding; volume discounts for teams sending more than $200K a year; revenue comes from partnerships with reward brands such as Amazon and Visa.Source
    • Your websiteRecipient tour page: a visitor enters a work email to receive a sample reward and see the recipient experience, then is invited to "Book a demo" or "sign up for free".Source
  • 02

    The homepage says 25K+ businesses and $3B delivered; job posts say 20,000 organizations and "over $1 billion"; catalog figures range from 2,200 to 2,500 options across the site.

    Medium impactLow effort First result in 2 weeks GTM Engineer

    First action

    List every page and template that states a count and where each number comes from.

    How to measure it

    Public numbers out of date

    Now
    –
    Target
    zero
    By
    2 weeks

    Steps

    1. 1

      Inventory the numbers

      Site, job posts, decks, meta tags.

      GTM Engineer, Marketing 1 day

    2. 2

      Agree current figures

      With finance and data.

      Senior Data Analyst, GTM 1 day

    3. 3

      Serve from one source

      A stats file the site reads.

      GTM Engineer, Marketing 1 day

    4. 4

      Update job posts

      The shared company blurb.

      People Operations Manager 1 hour

    5. 5

      Update decks

      Sales and SDR templates.

      Commercial Account Executive 1 hour

    6. 6

      Check monthly

      An automated scan for stale figures.

      GTM Engineer, Marketing 1 hour

    First result
    2 weeks
    Cost
    $0
    Owner
    GTM Engineer, Marketing

    Smallest test

    Fix the homepage and the job-post blurb today.

    Why it works

    Agree the current figures with finance and data, serve them from one source, and update the homepage, job posts, meta descriptions and sales decks.

    Buyers, reporters and AI assistants quote whichever number they find first; consistent numbers read as accurate, which matters for a company that moves money.

    Risks and how to handle them

    • A figure drops

      Use cumulative totals that only grow.

    Evidence

    • Your websiteHomepage: "Send gift cards and money in minutes" / "Join 25K+ businesses who use Tremendous to send global rewards. For free."; "$3B delivered worldwide"; "Over 2,300 options in over 200 countries"; 100 currencies and 65 languages; "On average, 10% of incentive budgets go to fraudsters"; users "save 15 hours per month" (survey of 687 clients, 2022); logos include Google, Visa, Github, Notion, Hyatt, Prudential, Square and United Way; use cases research incentives, employee rewards and payouts (marketing, sales, nonprofits, legal disbursements, clinical trials).Source
    • HiringCareers page: 27 open roles: Sales 8 (Commercial AE, three outbound SDRs, founding German-speaking Mid-Market and Enterprise AEs for EMEA, founding SDRs for DACH and Europe), Engineering 5 (including a Head of Security), Product 5, Business Operations 2, Data 2, plus marketing roles. Job posts: "trusted by 20,000 organizations like Atlassian, MIT, and United Way"; "profitable and growing without outside investors".Source
    • HiringSenior Data Analyst, GTM: "20,000+ companies ... have sent over $1 billion, saving 15 hours a month on average"; "over 2,500 redemption options"; connect the funnel "from acquisition through retention" with conversion and attribution analysis.Source
    • programmable.infoSite scan: 11 brand catalog pages (Amazon, Apple, Best Buy, eBay, GameStop, Google Play, Home Depot, iTunes, Uber, Walmart) for a catalog of 2,300+ options; a German site of 16 pages with no German customer stories or local logos; 2 comparison pages (Blackhawk Network, Virtual Incentives); 1 integration page (Zapier); 2 tools (customer acquisition cost calculator, research incentive calculator); 38 case studies, 34 resources (including a class-action report and fraud research); industry pages for airlines, clinical trials, energy, legal disbursements and nonprofits; security headers grade D and Mozilla Observatory F.Source
  • 03

    Tremendous is free for gift cards and Visa, but charges 4-6% for monetary payouts and 3% for card funding. A buyer comparing vendors cannot see their total cost without doing the math, and the Growth PM is asked for interactive tools.

    High impactLow effort First result in 1 month Senior Product Manager

    First action

    List the five most common order shapes from last quarter's first orders.

    How to measure it

    First sends after the calculator

    Now
    –
    Target
    +20% relative
    By
    6 weeks

    Steps

    1. 1

      Pick order shapes

      The five most common first orders.

      Senior Data Analyst, GTM 1 day

    2. 2

      Build the calculator

      Inputs, fees, total.

      Senior Product Manager, Growth 1 week

    3. 3

      Pre-fill sign-up

      Carry the order into the first send.

      Senior Product Manager, Growth 2 days

    4. 4

      Add to pricing and ads

      Above the FAQ, and in paid search.

      Senior Product Manager, Growth 1 day

    5. 5

      Tag usage

      Order size feeds lead scoring.

      GTM Engineer, Marketing 1 day

    6. 6

      Review

      Use and conversion weekly.

      Senior Data Analyst, GTM 30 minutes a week

    First result
    1 month
    Cost
    $0
    Owner
    Senior Product Manager, Growth

    Smallest test

    Put a static fee table with three worked examples on the pricing page first.

    Why it works

    Build a calculator on the pricing page: amount, recipients, countries and reward types in, total cost and fees out, compared against a typical incentive platform fee, with a sign-up button that pre-fills the order.

    It answers the main pricing question in seconds, turns "free" into a concrete number, and captures intent the Growth PM can use for incentives and routing.

    Risks and how to handle them

    • Fees change by country

      Read from the same fee table the product uses.

    Evidence

    • Your websitePricing: "Tremendous is free to use": platform, bulk sending, API and integrations at $0; gift cards, prepaid Visa and donations at face value; 4% fee on Venmo and PayPal ($0.25 minimum) and 4-6% on other monetary payouts; 3% for credit-card funding; volume discounts for teams sending more than $200K a year; revenue comes from partnerships with reward brands such as Amazon and Visa.Source
    • HiringSenior Product Manager, Growth: owns "how companies discover Tremendous, sign up, and send their first reward"; self-serve clients are "your primary focus and scorecard"; "The Growth team doesn't exist yet"; "We have no free tier, no trial, and no paywall"; "we don't have the traffic for most A/B tests to reach significance"; channels to give product muscle: "referrals, programmatic SEO, AI-search and chatbot referrals, interactive tools, reward recipients becoming senders"; "Today we hand out test funds and fee waivers case by case. You decide what we offer, to whom, and what it's worth."Source
    • programmable.infoSite scan: 11 brand catalog pages (Amazon, Apple, Best Buy, eBay, GameStop, Google Play, Home Depot, iTunes, Uber, Walmart) for a catalog of 2,300+ options; a German site of 16 pages with no German customer stories or local logos; 2 comparison pages (Blackhawk Network, Virtual Incentives); 1 integration page (Zapier); 2 tools (customer acquisition cost calculator, research incentive calculator); 38 case studies, 34 resources (including a class-action report and fraud research); industry pages for airlines, clinical trials, energy, legal disbursements and nonprofits; security headers grade D and Mozilla Observatory F.Source
  • 04

    Tremendous handles bank funding and payouts and is hiring a Head of Security, but its website grades D on the security-header check and F on Mozilla Observatory.

    Medium impactLow effort First result in 2 weeks Head of Security

    First action

    Run the Observatory scan and list the missing headers.

    How to measure it

    Observatory grade

    Now
    –
    Target
    B or better
    By
    2 weeks

    Steps

    1. 1

      Scan

      Observatory and header check.

      Head of Security 30 minutes

    2. 2

      Add headers

      CSP in report-only first, HSTS, frame and referrer policies.

      Head of Security 1 day

    3. 3

      Test

      Sign-up, checkout and tracking still work.

      Senior Product Manager, Growth 2 hours

    4. 4

      Enforce CSP

      After a week of reports.

      Head of Security 1 day

    5. 5

      Update the security page

      Fraud tools, SOC 2, HIPAA.

      Head of Security 2 hours

    6. 6

      Tell sales

      Add to the questionnaire kit.

      Commercial Account Executive 15 minutes

    First result
    2 weeks
    Cost
    $0
    Owner
    Head of Security

    Smallest test

    Add HSTS and frame headers today and re-scan.

    Why it works

    Add standard security headers, link the security and fraud pages from the footer, and add the grade to the security questionnaire kit used by the AEs.

    Finance and procurement teams check these grades during vendor review, and a fix is cheap compared with a lost enterprise deal.

    Risks and how to handle them

    • Strict CSP breaks embeds

      Run report-only for a week before enforcing.

    Evidence

    • programmable.infoSite scan: 11 brand catalog pages (Amazon, Apple, Best Buy, eBay, GameStop, Google Play, Home Depot, iTunes, Uber, Walmart) for a catalog of 2,300+ options; a German site of 16 pages with no German customer stories or local logos; 2 comparison pages (Blackhawk Network, Virtual Incentives); 1 integration page (Zapier); 2 tools (customer acquisition cost calculator, research incentive calculator); 38 case studies, 34 resources (including a class-action report and fraud research); industry pages for airlines, clinical trials, energy, legal disbursements and nonprofits; security headers grade D and Mozilla Observatory F.Source
    • HiringCareers page: 27 open roles: Sales 8 (Commercial AE, three outbound SDRs, founding German-speaking Mid-Market and Enterprise AEs for EMEA, founding SDRs for DACH and Europe), Engineering 5 (including a Head of Security), Product 5, Business Operations 2, Data 2, plus marketing roles. Job posts: "trusted by 20,000 organizations like Atlassian, MIT, and United Way"; "profitable and growing without outside investors".Source
    • Your websitePricing: "Tremendous is free to use": platform, bulk sending, API and integrations at $0; gift cards, prepaid Visa and donations at face value; 4% fee on Venmo and PayPal ($0.25 minimum) and 4-6% on other monetary payouts; 3% for credit-card funding; volume discounts for teams sending more than $200K a year; revenue comes from partnerships with reward brands such as Amazon and Visa.Source
  • 05

    The Growth PM post says test funds and fee waivers are handed out "case by case". Without rules, the incentive budget goes to whoever asks, not to the sign-ups most likely to become large senders.

    High impactLow effort First result in 1 month Senior Product Manager

    First action

    Pull last year's waivers and test funds and see which recipients became large senders.

    How to measure it

    90-day send volume from offer recipients

    Now
    –
    Target
    +25%
    By
    1 quarter

    Steps

    1. 1

      Analyze past offers

      Who got what and what they sent.

      Senior Data Analyst, GTM 2 days

    2. 2

      Define three offers

      Eligibility, value and limits.

      Senior Product Manager, Growth 1 day

    3. 3

      Build eligibility

      Signals at sign-up and first order.

      GTM Engineer, Marketing 1 week

    4. 4

      Publish

      On sign-up and pricing.

      Senior Product Manager, Growth 1 day

    5. 5

      Brief sales

      When AEs can go beyond the offers.

      Commercial Account Executive 30 minutes

    6. 6

      Review monthly

      Cost and volume by offer.

      Senior Data Analyst, GTM monthly

    First result
    1 month
    Cost
    The offers themselves, within today's spend
    Owner
    Senior Product Manager, Growth

    Smallest test

    Run the first offer only for one month.

    Why it works

    Define three offers by signal: test funds for new companies with a work domain, a first-month fee waiver on monetary payouts for orders over a size, and a volume-discount preview for teams likely to send $200K+ a year.

    A system lets the team measure what each offer is worth, and the routing signal (order size, domain, use case) feeds the sales handoff.

    Risks and how to handle them

    • Offers are gamed

      Tie value to verified first sends and work domains.

    Builds on

    Evidence

    • HiringSenior Product Manager, Growth: owns "how companies discover Tremendous, sign up, and send their first reward"; self-serve clients are "your primary focus and scorecard"; "The Growth team doesn't exist yet"; "We have no free tier, no trial, and no paywall"; "we don't have the traffic for most A/B tests to reach significance"; channels to give product muscle: "referrals, programmatic SEO, AI-search and chatbot referrals, interactive tools, reward recipients becoming senders"; "Today we hand out test funds and fee waivers case by case. You decide what we offer, to whom, and what it's worth."Source
    • Your websitePricing: "Tremendous is free to use": platform, bulk sending, API and integrations at $0; gift cards, prepaid Visa and donations at face value; 4% fee on Venmo and PayPal ($0.25 minimum) and 4-6% on other monetary payouts; 3% for credit-card funding; volume discounts for teams sending more than $200K a year; revenue comes from partnerships with reward brands such as Amazon and Visa.Source
    • HiringGTM Engineer, Marketing: agentic workflows across product marketing, design, content and demand gen; unified reporting "across paid, organic, email, and event channels"; "AI-assisted lead scoring and qualification"; let marketers run paid optimizations and HubSpot lifecycle setup from agents.Source
  • 06

    The founding German-speaking AEs and DACH SDR are calling into Germany, but the 16-page German site has no German customer stories, no local logos and no EUR examples.

    Medium impactLow effort First result in 1-2 months Senior Demand Generation Mana…

    First action

    Ask European customers for permission to be named and quoted in German.

    How to measure it

    DACH meetings booked

    Now
    –
    Target
    +30%
    By
    2 months

    Steps

    1. 1

      Find European customers

      Willing to be named.

      Senior Demand Generation Manager, International 1 week

    2. 2

      Translate three stories

      Native German review.

      Senior Demand Generation Manager, International 1 week

    3. 3

      Add EUR examples

      On the German pricing page.

      Senior Demand Generation Manager, International 1 day

    4. 4

      Make a one-pager

      German, for SDR follow-ups.

      Senior Demand Generation Manager, International 2 days

    5. 5

      Brief the SDRs

      Which story for which prospect.

      Sales Development Representative 1 hour

    6. 6

      Track

      Meetings and sign-ups from DACH.

      Senior Data Analyst, GTM monthly

    First result
    1 to 2 months
    Cost
    $1,000 for translation
    Owner
    Senior Demand Generation Manager, International

    Smallest test

    Translate one case study and use it in a week of calls.

    Why it works

    Translate the three strongest case studies, add any European customers who agree to be named, show EUR worked examples on the German pricing page, and give the SDRs a German one-pager.

    Cold calls convert when the follow-up link looks local. The international demand-gen hire owns localization and local messaging.

    Risks and how to handle them

    • Few named European customers

      Use the sector and size instead of a name.

    Evidence

    • programmable.infoSite scan: 11 brand catalog pages (Amazon, Apple, Best Buy, eBay, GameStop, Google Play, Home Depot, iTunes, Uber, Walmart) for a catalog of 2,300+ options; a German site of 16 pages with no German customer stories or local logos; 2 comparison pages (Blackhawk Network, Virtual Incentives); 1 integration page (Zapier); 2 tools (customer acquisition cost calculator, research incentive calculator); 38 case studies, 34 resources (including a class-action report and fraud research); industry pages for airlines, clinical trials, energy, legal disbursements and nonprofits; security headers grade D and Mozilla Observatory F.Source
    • HiringSenior Demand Generation Manager, International: "grow our business across Europe and test opportunities in other strategic markets"; fast tests of demand "across EMEA, APAC, and LATAM"; runs webinars, partnerships and events; drives localization and local messaging, while global channel owners run paid, organic and lifecycle.Source
    • HiringFounding SDR, Europe: help "launch and scale Tremendous' outbound motion internationally"; "make 100 cold calls per day"; shape messaging and process for new European markets; with founding German-speaking AEs and a DACH SDR.Source

This quarter 9

The core plays for the next three months.

  • 07

    Tremendous offers 2,300+ reward options in 200+ countries but has 11 catalog pages. People search "bulk Amazon gift cards for business", "send gift cards to employees in Germany" or "research incentives India". The Growth PM post names programmatic SEO.

    High impactMedium effort First result in 2-3 months Senior Product Manager

    First action

    Pull search volume for the top 200 brands and 50 countries with business intent.

    How to measure it

    Sign-ups from programmatic catalog pages

    Now
    –
    Target
    400 a month
    By
    2 quarters

    Steps

    1. 1

      Size the demand

      Brand and country keywords with business intent.

      Senior Product Manager, Growth 1 week

    2. 2

      Design the template

      Catalog data, fees, delivery, CTA.

      Senior Product Manager, Growth 1 week

    3. 3

      Generate pages

      From the live catalog feed.

      GTM Engineer, Marketing 2 weeks

    4. 4

      Write intros

      Short and unique per page.

      GTM Engineer, Marketing 1 week

    5. 5

      Link internally

      From solutions and blog posts.

      Senior Product Manager, Growth 2 days

    6. 6

      Measure

      Impressions, sign-ups by page.

      Senior Data Analyst, GTM monthly

    First result
    2 to 3 months
    Cost
    About three weeks of work
    Owner
    Senior Product Manager, Growth

    Smallest test

    Hand-build ten country pages and watch impressions for six weeks.

    Why it works

    Generate a page per popular brand and per country: what can be sent, currencies, delivery, fees and a "send in bulk" button, refreshed from the live catalog, with a unique intro for each.

    Each page catches a buyer who already knows what they want to send, and the catalog data is already structured.

    Risks and how to handle them

    • Thin pages

      Only publish pages with real catalog content and unique data.

    Evidence

    • programmable.infoSite scan: 11 brand catalog pages (Amazon, Apple, Best Buy, eBay, GameStop, Google Play, Home Depot, iTunes, Uber, Walmart) for a catalog of 2,300+ options; a German site of 16 pages with no German customer stories or local logos; 2 comparison pages (Blackhawk Network, Virtual Incentives); 1 integration page (Zapier); 2 tools (customer acquisition cost calculator, research incentive calculator); 38 case studies, 34 resources (including a class-action report and fraud research); industry pages for airlines, clinical trials, energy, legal disbursements and nonprofits; security headers grade D and Mozilla Observatory F.Source
    • HiringSenior Product Manager, Growth: owns "how companies discover Tremendous, sign up, and send their first reward"; self-serve clients are "your primary focus and scorecard"; "The Growth team doesn't exist yet"; "We have no free tier, no trial, and no paywall"; "we don't have the traffic for most A/B tests to reach significance"; channels to give product muscle: "referrals, programmatic SEO, AI-search and chatbot referrals, interactive tools, reward recipients becoming senders"; "Today we hand out test funds and fee waivers case by case. You decide what we offer, to whom, and what it's worth."Source
    • Your websiteHomepage: "Send gift cards and money in minutes" / "Join 25K+ businesses who use Tremendous to send global rewards. For free."; "$3B delivered worldwide"; "Over 2,300 options in over 200 countries"; 100 currencies and 65 languages; "On average, 10% of incentive budgets go to fraudsters"; users "save 15 hours per month" (survey of 687 clients, 2022); logos include Google, Visa, Github, Notion, Hyatt, Prudential, Square and United Way; use cases research incentives, employee rewards and payouts (marketing, sales, nonprofits, legal disbursements, clinical trials).Source
  • 08

    People ask chatbots "how much should I pay research participants?" or "best way to send gift cards in bulk". The Growth PM post names AI-search and chatbot referrals, and Tremendous already has a research incentive calculator and fraud research.

    High impactMedium effort First result in 2-3 months Senior Product Manager

    First action

    Ask five AI assistants the 30 questions and record which sources they cite.

    How to measure it

    AI-assistant referrals

    Now
    –
    Target
    3x
    By
    2 quarters

    Steps

    1. 1

      List the questions

      From sales calls and support.

      Senior Product Manager, Growth 2 days

    2. 2

      Check current answers

      Who AI assistants cite today.

      Senior Product Manager, Growth 1 day

    3. 3

      Write answer pages

      Short, sourced, with numbers.

      GTM Engineer, Marketing 3 weeks

    4. 4

      Link the calculator

      From every answer page.

      Senior Product Manager, Growth 1 day

    5. 5

      Track referrals

      AI referrer segments.

      Senior Data Analyst, GTM 1 day

    6. 6

      Re-check monthly

      Whether assistants now cite Tremendous.

      Senior Product Manager, Growth monthly

    First result
    2 to 3 months
    Cost
    $0
    Owner
    Senior Product Manager, Growth

    Smallest test

    Publish five answer pages and re-check the assistants in a month.

    Why it works

    Publish clear, sourced answer pages for the 30 most common incentive questions (amounts by study type and country, tax, fraud), each linking to the calculator, and track referrals from AI assistants.

    Answer pages built on Tremendous's own data are the kind of source AI assistants cite, and the audience is people about to send incentives.

    Risks and how to handle them

    • AI answers change often

      Track monthly and update pages that slip.

    Evidence

    • HiringSenior Product Manager, Growth: owns "how companies discover Tremendous, sign up, and send their first reward"; self-serve clients are "your primary focus and scorecard"; "The Growth team doesn't exist yet"; "We have no free tier, no trial, and no paywall"; "we don't have the traffic for most A/B tests to reach significance"; channels to give product muscle: "referrals, programmatic SEO, AI-search and chatbot referrals, interactive tools, reward recipients becoming senders"; "Today we hand out test funds and fee waivers case by case. You decide what we offer, to whom, and what it's worth."Source
    • programmable.infoSite scan: 11 brand catalog pages (Amazon, Apple, Best Buy, eBay, GameStop, Google Play, Home Depot, iTunes, Uber, Walmart) for a catalog of 2,300+ options; a German site of 16 pages with no German customer stories or local logos; 2 comparison pages (Blackhawk Network, Virtual Incentives); 1 integration page (Zapier); 2 tools (customer acquisition cost calculator, research incentive calculator); 38 case studies, 34 resources (including a class-action report and fraud research); industry pages for airlines, clinical trials, energy, legal disbursements and nonprofits; security headers grade D and Mozilla Observatory F.Source
    • Your websiteHomepage: "Send gift cards and money in minutes" / "Join 25K+ businesses who use Tremendous to send global rewards. For free."; "$3B delivered worldwide"; "Over 2,300 options in over 200 countries"; 100 currencies and 65 languages; "On average, 10% of incentive budgets go to fraudsters"; users "save 15 hours per month" (survey of 687 clients, 2022); logos include Google, Visa, Github, Notion, Hyatt, Prudential, Square and United Way; use cases research incentives, employee rewards and payouts (marketing, sales, nonprofits, legal disbursements, clinical trials).Source
  • 09

    Tremendous has comparison pages only for Blackhawk Network and Virtual Incentives. Buyers shortlist Tango, Rybbon (now BHN Rewards), Runa and Giftbit, and competitors publish their own comparisons.

    Medium impactMedium effort First result in 1-2 months Senior Product Manager

    First action

    Collect each competitor's current pricing and catalog claims with sources.

    How to measure it

    Conversions from comparison pages

    Now
    –
    Target
    50 a month
    By
    1 quarter

    Steps

    1. 1

      Gather facts

      Pricing, catalog, countries, with dates.

      Senior Product Manager, Growth 1 week

    2. 2

      Write four pages

      Fair and specific.

      GTM Engineer, Marketing 2 weeks

    3. 3

      Legal check

      Claims about competitors.

      Senior Product Manager, Growth 2 days

    4. 4

      Target searches

      "Tango alternative", "Rybbon vs".

      Senior Product Manager, Growth 1 day

    5. 5

      Arm sales

      A one-page competitor comparison each.

      Commercial Account Executive 1 day

    6. 6

      Refresh quarterly

      Re-check every claim.

      Senior Product Manager, Growth quarterly

    First result
    1 to 2 months
    Cost
    $0
    Owner
    Senior Product Manager, Growth

    Smallest test

    Publish the Tango page first.

    Why it works

    Publish four comparison pages: fees, catalog size and countries, fraud tools, delivery and support, with dated sources, and note the ownership changes so buyers know Tango and Rybbon are now BHN.

    Comparison searches come from buyers in the final stage; owning those pages costs little and wins deals the AEs would otherwise lose to a competitor's page.

    Risks and how to handle them

    • Competitor facts go stale

      Date every claim and refresh quarterly.

    Evidence

    • Competitor researchMarket: Tango Card is part of BHN and Rybbon was renamed BHN Rewards; Runa offers 5,000+ gift cards in 45 countries and bank payouts to 190+ countries; Giftbit serves mainly US and Canadian senders; Capterra shows Tremendous 4.8 (466 reviews) and Tango 4.8 (523 reviews).Source
    • programmable.infoSite scan: 11 brand catalog pages (Amazon, Apple, Best Buy, eBay, GameStop, Google Play, Home Depot, iTunes, Uber, Walmart) for a catalog of 2,300+ options; a German site of 16 pages with no German customer stories or local logos; 2 comparison pages (Blackhawk Network, Virtual Incentives); 1 integration page (Zapier); 2 tools (customer acquisition cost calculator, research incentive calculator); 38 case studies, 34 resources (including a class-action report and fraud research); industry pages for airlines, clinical trials, energy, legal disbursements and nonprofits; security headers grade D and Mozilla Observatory F.Source
    • Your websitePricing: "Tremendous is free to use": platform, bulk sending, API and integrations at $0; gift cards, prepaid Visa and donations at face value; 4% fee on Venmo and PayPal ($0.25 minimum) and 4-6% on other monetary payouts; 3% for credit-card funding; volume discounts for teams sending more than $200K a year; revenue comes from partnerships with reward brands such as Amazon and Visa.Source
  • 10

    Pricing says the API and integrations are free, but the site has a single integration page (Zapier). Researchers, marketers and HR teams search for rewards inside the tools they already use.

    Medium impactMedium effort First result in 2 months Senior Product Manager

    First action

    Pull the most-used integrations and Zapier triggers from product data.

    How to measure it

    Sign-ups from integration pages

    Now
    –
    Target
    100 a month
    By
    2 quarters

    Steps

    1. 1

      Find usage

      Integrations and triggers in use.

      Senior Data Analyst, GTM 2 days

    2. 2

      Pick ten

      By usage and search demand.

      Senior Product Manager, Growth 1 day

    3. 3

      Write pages

      Setup, screenshots, recipe.

      GTM Engineer, Marketing 3 weeks

    4. 4

      Add recipes

      Ready-made Zapier templates.

      GTM Engineer, Marketing 1 week

    5. 5

      Link from solutions

      Research, marketing, HR pages.

      Senior Product Manager, Growth 1 day

    6. 6

      Measure

      Visits and sign-ups.

      Senior Data Analyst, GTM monthly

    First result
    2 months
    Cost
    $0
    Owner
    Senior Product Manager, Growth

    Smallest test

    Publish three recipe pages for the top survey tools.

    Why it works

    List the integrations and Zapier recipes customers actually use, publish a page for each with setup steps, and add "send a reward when X happens" recipes for survey, CRM and HR tools.

    Integration pages rank for "[tool] gift cards" searches and reduce setup questions for the AEs.

    Risks and how to handle them

    • Implying an integration that does not exist

      Only publish integrations customers use today.

    Evidence

    • Your websitePricing: "Tremendous is free to use": platform, bulk sending, API and integrations at $0; gift cards, prepaid Visa and donations at face value; 4% fee on Venmo and PayPal ($0.25 minimum) and 4-6% on other monetary payouts; 3% for credit-card funding; volume discounts for teams sending more than $200K a year; revenue comes from partnerships with reward brands such as Amazon and Visa.Source
    • programmable.infoSite scan: 11 brand catalog pages (Amazon, Apple, Best Buy, eBay, GameStop, Google Play, Home Depot, iTunes, Uber, Walmart) for a catalog of 2,300+ options; a German site of 16 pages with no German customer stories or local logos; 2 comparison pages (Blackhawk Network, Virtual Incentives); 1 integration page (Zapier); 2 tools (customer acquisition cost calculator, research incentive calculator); 38 case studies, 34 resources (including a class-action report and fraud research); industry pages for airlines, clinical trials, energy, legal disbursements and nonprofits; security headers grade D and Mozilla Observatory F.Source
    • HiringSenior Product Manager, Growth: owns "how companies discover Tremendous, sign up, and send their first reward"; self-serve clients are "your primary focus and scorecard"; "The Growth team doesn't exist yet"; "We have no free tier, no trial, and no paywall"; "we don't have the traffic for most A/B tests to reach significance"; channels to give product muscle: "referrals, programmatic SEO, AI-search and chatbot referrals, interactive tools, reward recipients becoming senders"; "Today we hand out test funds and fee waivers case by case. You decide what we offer, to whom, and what it's worth."Source
  • 11

    Tremendous publishes fraud research and says 10% of incentive budgets go to fraudsters. Research teams and their trade press care about fraud in paid studies, and few vendors have the payout data to measure it.

    High impactMedium effort First result in 1-2 months Senior Data Analyst

    First action

    Re-run the duplicate-redemption analysis on the last 12 months.

    How to measure it

    Earned mentions of the fraud report

    Now
    –
    Target
    5
    By
    2 months

    Steps

    1. 1

      Refresh the data

      Last 12 months, same method.

      Senior Data Analyst, GTM 1 week

    2. 2

      Write the report

      Five findings and the method.

      Senior Data Analyst, GTM 1 week

    3. 3

      Build a self-check

      Ten questions for research teams.

      Senior Product Manager, Growth 3 days

    4. 4

      Pitch trade press

      Research, insights and UX outlets.

      Senior Demand Generation Manager, International 1 week

    5. 5

      Run a webinar

      With a research-ops customer.

      Senior Demand Generation Manager, International 2 weeks

    6. 6

      Track

      Coverage, sign-ups.

      Senior Data Analyst, GTM monthly

    First result
    1 to 2 months
    Cost
    $0
    Owner
    Senior Data Analyst, GTM

    Smallest test

    Post one chart from the refreshed data and gauge reactions.

    Why it works

    Update the analysis with this year's data, publish a short report with method, and pitch it to research and insights trade press and newsletters, with a fraud self-check for readers.

    Original data earns links and coverage, and it positions the free fraud tools as the reason to switch.

    Risks and how to handle them

    • Readers distrust a vendor's fraud figure

      Publish the method and definitions with the number.

    Evidence

    • Your websiteHomepage: "Send gift cards and money in minutes" / "Join 25K+ businesses who use Tremendous to send global rewards. For free."; "$3B delivered worldwide"; "Over 2,300 options in over 200 countries"; 100 currencies and 65 languages; "On average, 10% of incentive budgets go to fraudsters"; users "save 15 hours per month" (survey of 687 clients, 2022); logos include Google, Visa, Github, Notion, Hyatt, Prudential, Square and United Way; use cases research incentives, employee rewards and payouts (marketing, sales, nonprofits, legal disbursements, clinical trials).Source
    • programmable.infoSite scan: 11 brand catalog pages (Amazon, Apple, Best Buy, eBay, GameStop, Google Play, Home Depot, iTunes, Uber, Walmart) for a catalog of 2,300+ options; a German site of 16 pages with no German customer stories or local logos; 2 comparison pages (Blackhawk Network, Virtual Incentives); 1 integration page (Zapier); 2 tools (customer acquisition cost calculator, research incentive calculator); 38 case studies, 34 resources (including a class-action report and fraud research); industry pages for airlines, clinical trials, energy, legal disbursements and nonprofits; security headers grade D and Mozilla Observatory F.Source
    • HiringSenior Data Analyst, GTM: "20,000+ companies ... have sent over $1 billion, saving 15 hours a month on average"; "over 2,500 redemption options"; connect the funnel "from acquisition through retention" with conversion and attribution analysis.Source
  • 12

    Three outbound SDRs and two founding European SDRs need accounts to call. A company posting UX research, research operations or customer marketing roles is about to run incentives.

    High impactMedium effort First result in 1 month GTM Engineer

    First action

    Run one week of job-post searches and count matching companies.

    How to measure it

    Meeting rate from hiring triggers

    Now
    –
    Target
    5 per 100
    By
    6 weeks

    Steps

    1. 1

      Define triggers

      Role titles and company size.

      GTM Engineer, Marketing 2 hours

    2. 2

      Automate the pull

      Weekly into HubSpot.

      GTM Engineer, Marketing 1 week

    3. 3

      Match a case study

      By use case.

      GTM Engineer, Marketing 2 days

    4. 4

      Route to SDRs

      By territory and language.

      GTM Engineer, Marketing 1 day

    5. 5

      SDR call script

      Open with their open role.

      Sales Development Representative 1 day

    6. 6

      Review

      Meeting rate by trigger.

      Senior Data Analyst, GTM weekly

    First result
    1 month
    Cost
    $300 a month for data
    Owner
    GTM Engineer, Marketing

    Smallest test

    Hand-build one week of 30 accounts and call them.

    Why it works

    Pull job posts weekly for research-ops, panel and loyalty roles, enrich the hiring company, and give SDRs a list with the role and a matching case study.

    The GTM Engineer builds AI workflows for marketing and lead scoring; a hiring trigger is fresh, public and tied to a real need.

    Risks and how to handle them

    • Feels like watching their hiring

      Reference the public post once and lead with the use case.

    Evidence

    • HiringGTM Engineer, Marketing: agentic workflows across product marketing, design, content and demand gen; unified reporting "across paid, organic, email, and event channels"; "AI-assisted lead scoring and qualification"; let marketers run paid optimizations and HubSpot lifecycle setup from agents.Source
    • HiringFounding SDR, Europe: help "launch and scale Tremendous' outbound motion internationally"; "make 100 cold calls per day"; shape messaging and process for new European markets; with founding German-speaking AEs and a DACH SDR.Source
    • HiringCareers page: 27 open roles: Sales 8 (Commercial AE, three outbound SDRs, founding German-speaking Mid-Market and Enterprise AEs for EMEA, founding SDRs for DACH and Europe), Engineering 5 (including a Head of Security), Product 5, Business Operations 2, Data 2, plus marketing roles. Job posts: "trusted by 20,000 organizations like Atlassian, MIT, and United Way"; "profitable and growing without outside investors".Source
  • 13

    The Growth PM post says "At the top of the funnel we can't tell who's a solo marketer and who's a future enterprise buyer". The GTM Engineer is asked to build AI-assisted lead scoring.

    High impactMedium effort First result in 1 quarter GTM Engineer

    First action

    Score last quarter's sign-ups by hand on five signals and compare with what they sent.

    How to measure it

    Large-sender conversion from routed sign-ups

    Now
    –
    Target
    +30%
    By
    1 quarter

    Steps

    1. 1

      Back-test signals

      Last quarter's sign-ups.

      Senior Data Analyst, GTM 1 week

    2. 2

      Build the score

      Domain, size, order, use case.

      GTM Engineer, Marketing 1 week

    3. 3

      Set routing

      High scores to an AE within an hour.

      GTM Engineer, Marketing 2 days

    4. 4

      AE first touch

      A short, useful note.

      Commercial Account Executive ongoing

    5. 5

      Keep self-serve clean

      No sales touches for low scores.

      Senior Product Manager, Growth 1 day

    6. 6

      Review monthly

      Score against outcomes.

      Senior Data Analyst, GTM monthly

    First result
    1 quarter
    Cost
    $0
    Owner
    GTM Engineer, Marketing

    Smallest test

    Route the top 10% of sign-ups by hand for two weeks.

    Why it works

    Score each sign-up from work domain, company size, first order size, use case and calculator inputs; route high scores to an AE within an hour and keep low scores on the self-serve path.

    Fast routing of the right sign-ups lifts conversion where the volume is too low for A/B tests, and it keeps AEs off accounts that prefer self-serve.

    Risks and how to handle them

    • Self-serve buyers resent sales contact

      Route only high scores, and make the first touch help, not a pitch.

    Builds on

    Evidence

    • HiringSenior Product Manager, Growth: owns "how companies discover Tremendous, sign up, and send their first reward"; self-serve clients are "your primary focus and scorecard"; "The Growth team doesn't exist yet"; "We have no free tier, no trial, and no paywall"; "we don't have the traffic for most A/B tests to reach significance"; channels to give product muscle: "referrals, programmatic SEO, AI-search and chatbot referrals, interactive tools, reward recipients becoming senders"; "Today we hand out test funds and fee waivers case by case. You decide what we offer, to whom, and what it's worth."Source
    • HiringGTM Engineer, Marketing: agentic workflows across product marketing, design, content and demand gen; unified reporting "across paid, organic, email, and event channels"; "AI-assisted lead scoring and qualification"; let marketers run paid optimizations and HubSpot lifecycle setup from agents.Source
    • HiringSenior Data Analyst, GTM: "20,000+ companies ... have sent over $1 billion, saving 15 hours a month on average"; "over 2,500 redemption options"; connect the funnel "from acquisition through retention" with conversion and attribution analysis.Source
  • 14

    The international demand-gen hire runs webinars, partnerships and events and must test new markets cheaply. Research and HR communities in the UK, Germany and the Netherlands meet regularly and need speakers.

    Medium impactMedium effort First result in 1 quarter Senior Demand Generation Mana…

    First action

    List the research-ops and HR communities in the UK, DACH and the Netherlands with regular events.

    How to measure it

    European meetings from events

    Now
    –
    Target
    30
    By
    1 quarter

    Steps

    1. 1

      Map communities

      UK, DACH, Netherlands.

      Senior Demand Generation Manager, International 1 week

    2. 2

      Plan topics

      Cross-border incentives, tax, fraud.

      Senior Demand Generation Manager, International 1 week

    3. 3

      Book speakers

      A customer per session.

      Senior Demand Generation Manager, International 2 weeks

    4. 4

      Run monthly

      English and German sessions.

      Senior Demand Generation Manager, International monthly

    5. 5

      Sponsor meetups

      Three community events.

      Senior Demand Generation Manager, International quarterly

    6. 6

      SDR follow-up

      Within two days.

      Sales Development Representative ongoing

    First result
    1 quarter
    Cost
    $5,000 for sponsorships
    Owner
    Senior Demand Generation Manager, International

    Smallest test

    Co-host one webinar with a UK research-ops community.

    Why it works

    Run a monthly webinar in English and German on incentives across borders (tax, fraud, local reward choice), and sponsor three community meetups, with SDR follow-up for attendees.

    Community events reach buyers in new markets without paid budget, and they give the founding SDRs warm leads.

    Risks and how to handle them

    • Low attendance in a new market

      Co-host with an existing community instead of building an audience.

    Evidence

    • HiringSenior Demand Generation Manager, International: "grow our business across Europe and test opportunities in other strategic markets"; fast tests of demand "across EMEA, APAC, and LATAM"; runs webinars, partnerships and events; drives localization and local messaging, while global channel owners run paid, organic and lifecycle.Source
    • HiringFounding SDR, Europe: help "launch and scale Tremendous' outbound motion internationally"; "make 100 cold calls per day"; shape messaging and process for new European markets; with founding German-speaking AEs and a DACH SDR.Source
    • Your websiteHomepage: "Send gift cards and money in minutes" / "Join 25K+ businesses who use Tremendous to send global rewards. For free."; "$3B delivered worldwide"; "Over 2,300 options in over 200 countries"; 100 currencies and 65 languages; "On average, 10% of incentive budgets go to fraudsters"; users "save 15 hours per month" (survey of 687 clients, 2022); logos include Google, Visa, Github, Notion, Hyatt, Prudential, Square and United Way; use cases research incentives, employee rewards and payouts (marketing, sales, nonprofits, legal disbursements, clinical trials).Source
  • 15

    Prepaid cards are one of Tremendous's largest categories and are expanding to new countries, while the founding EMEA AEs need a reason to call.

    Medium impactMedium effort First result in 1 quarter Senior Product Manager

    First action

    Confirm the first country and date with the prepaid cards roadmap.

    How to measure it

    Meetings from the launch campaign

    Now
    –
    Target
    25
    By
    6 weeks after launch

    Steps

    1. 1

      Confirm the country

      With partners and compliance.

      Senior Product Manager, Prepaid Cards 1 week

    2. 2

      Build the launch page

      English and German.

      Senior Demand Generation Manager, International 1 week

    3. 3

      Plan the webinar

      With an early customer.

      Senior Demand Generation Manager, International 2 weeks

    4. 4

      SDR sequence

      HR and research teams.

      Sales Development Representative 1 week

    5. 5

      PR note

      Local business and HR press.

      Senior Demand Generation Manager, International 1 day

    6. 6

      Track

      Meetings and card volume.

      Senior Data Analyst, GTM monthly

    First result
    1 quarter
    Cost
    Launch costs
    Owner
    Senior Product Manager, Prepaid Cards

    Smallest test

    Announce the waitlist in one country and measure sign-ups.

    Why it works

    Time the first European prepaid card launch with an EMEA campaign: launch page in English and German, a webinar, and an SDR sequence to HR and research teams in that country.

    A product launch gives outbound a fresh, specific reason to call and shows commitment to the market.

    Risks and how to handle them

    • Launch slips

      Plan the campaign to start only once the product is live.

    Evidence

    • HiringSenior Product Manager, Prepaid Cards: prepaid cards are "one of Tremendous's largest catalog categories, already processing millions of cards a year"; "We're expanding into new card types and new countries".Source
    • HiringSenior Demand Generation Manager, International: "grow our business across Europe and test opportunities in other strategic markets"; fast tests of demand "across EMEA, APAC, and LATAM"; runs webinars, partnerships and events; drives localization and local messaging, while global channel owners run paid, organic and lifecycle.Source
    • HiringFounding SDR, Europe: help "launch and scale Tremendous' outbound motion internationally"; "make 100 cold calls per day"; shape messaging and process for new European markets; with founding German-speaking AEs and a DACH SDR.Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Tremendous already sells embedded payouts for software platforms. A survey or research platform that embeds Tremendous turns every one of its customers into a sender.

    High impactHigh effort First result in 2 quarters Senior Product Manager

    First action

    List the platforms already embedding Tremendous and their volume.

    How to measure it

    Share of send volume via partners

    Now
    –
    Target
    15%
    By
    3 quarters

    Steps

    1. 1

      Map current embeds

      Platforms and volume.

      Senior Data Analyst, GTM 1 week

    2. 2

      Design the program

      Pricing, revenue share, support.

      Senior Product Manager, Platform 1 month

    3. 3

      Recruit ten platforms

      Research and survey tools first.

      Commercial Account Executive 1 quarter

    4. 4

      Ship partner tooling

      Sandbox, docs, dashboards.

      Senior Product Manager, Platform 1 quarter

    5. 5

      Co-market

      Joint launches and listings.

      Senior Demand Generation Manager, International ongoing

    6. 6

      Track

      Partner volume and margin.

      Senior Data Analyst, GTM monthly

    First result
    2 quarters
    Cost
    About two quarters of product time
    Owner
    Senior Product Manager, Platform

    Smallest test

    Sign one research platform to a pilot.

    Why it works

    Recruit ten platforms with a partner program: API, revenue share or volume pricing, co-marketing, and a "rewards by Tremendous" listing, starting with research and survey tools.

    Distribution through platforms grows volume faster than one-by-one sales and fits a company with no outside investors that prefers efficient growth.

    Risks and how to handle them

    • Partners squeeze margin

      Tie pricing to volume tiers and keep the brand-partnership revenue model.

    Evidence

    • programmable.infoSite scan: 11 brand catalog pages (Amazon, Apple, Best Buy, eBay, GameStop, Google Play, Home Depot, iTunes, Uber, Walmart) for a catalog of 2,300+ options; a German site of 16 pages with no German customer stories or local logos; 2 comparison pages (Blackhawk Network, Virtual Incentives); 1 integration page (Zapier); 2 tools (customer acquisition cost calculator, research incentive calculator); 38 case studies, 34 resources (including a class-action report and fraud research); industry pages for airlines, clinical trials, energy, legal disbursements and nonprofits; security headers grade D and Mozilla Observatory F.Source
    • Your websitePricing: "Tremendous is free to use": platform, bulk sending, API and integrations at $0; gift cards, prepaid Visa and donations at face value; 4% fee on Venmo and PayPal ($0.25 minimum) and 4-6% on other monetary payouts; 3% for credit-card funding; volume discounts for teams sending more than $200K a year; revenue comes from partnerships with reward brands such as Amazon and Visa.Source
    • HiringSenior Product Manager, Growth: owns "how companies discover Tremendous, sign up, and send their first reward"; self-serve clients are "your primary focus and scorecard"; "The Growth team doesn't exist yet"; "We have no free tier, no trial, and no paywall"; "we don't have the traffic for most A/B tests to reach significance"; channels to give product muscle: "referrals, programmatic SEO, AI-search and chatbot referrals, interactive tools, reward recipients becoming senders"; "Today we hand out test funds and fee waivers case by case. You decide what we offer, to whom, and what it's worth."Source
  • 17

    Tremendous has a German site and a DACH team, and the international demand-gen hire is asked to test EMEA, APAC and LATAM cheaply. Recipients already redeem in 65 languages.

    Medium impactHigh effort First result in 3 quarters Senior Demand Generation Mana…

    First action

    Set the DACH bar: meetings, sign-ups and send volume after two quarters.

    How to measure it

    Send volume from new European markets

    Now
    –
    Target
    +20% of EMEA
    By
    3 quarters

    Steps

    1. 1

      Set the bar

      From DACH results.

      Senior Demand Generation Manager, International 1 week

    2. 2

      Run cheap tests

      Paid search and webinars per market.

      Senior Demand Generation Manager, International 1 quarter

    3. 3

      Pick winners

      Markets that clear the bar.

      Senior Demand Generation Manager, International 1 week

    4. 4

      Localize

      Site, case studies, pricing examples.

      Senior Demand Generation Manager, International 1 quarter

    5. 5

      Hire or assign SDRs

      Local language coverage.

      Sales Development Representative 1 quarter

    6. 6

      Review

      Volume by market.

      Senior Data Analyst, GTM quarterly

    First result
    3 quarters
    Cost
    Translation and SDR costs per market
    Owner
    Senior Demand Generation Manager, International

    Smallest test

    Run a two-week paid search test in France.

    Why it works

    Use DACH results to set a bar, then launch French, Spanish and Dutch sites and local SDR coverage only in markets that clear it in a cheap test.

    A staged rollout spends only where demand is proven, which suits a profitable company growing without investors.

    Risks and how to handle them

    • Spreading too thin

      Add one market at a time.

    Builds on

    Evidence

    • HiringSenior Demand Generation Manager, International: "grow our business across Europe and test opportunities in other strategic markets"; fast tests of demand "across EMEA, APAC, and LATAM"; runs webinars, partnerships and events; drives localization and local messaging, while global channel owners run paid, organic and lifecycle.Source
    • programmable.infoSite scan: 11 brand catalog pages (Amazon, Apple, Best Buy, eBay, GameStop, Google Play, Home Depot, iTunes, Uber, Walmart) for a catalog of 2,300+ options; a German site of 16 pages with no German customer stories or local logos; 2 comparison pages (Blackhawk Network, Virtual Incentives); 1 integration page (Zapier); 2 tools (customer acquisition cost calculator, research incentive calculator); 38 case studies, 34 resources (including a class-action report and fraud research); industry pages for airlines, clinical trials, energy, legal disbursements and nonprofits; security headers grade D and Mozilla Observatory F.Source
    • Your websiteHomepage: "Send gift cards and money in minutes" / "Join 25K+ businesses who use Tremendous to send global rewards. For free."; "$3B delivered worldwide"; "Over 2,300 options in over 200 countries"; 100 currencies and 65 languages; "On average, 10% of incentive budgets go to fraudsters"; users "save 15 hours per month" (survey of 687 clients, 2022); logos include Google, Visa, Github, Notion, Hyatt, Prudential, Square and United Way; use cases research incentives, employee rewards and payouts (marketing, sales, nonprofits, legal disbursements, clinical trials).Source
  • 18

    Tremendous has data no one else publishes in the open: which rewards people choose by country, how incentive amounts vary by use, and how fraud changes.

    High impactHigh effort First result in 1 quarter Senior Data Analyst

    First action

    List the ten benchmarks the data can support with privacy floors.

    How to measure it

    Pipeline influenced by the report

    Now
    –
    Target
    $2M
    By
    2 quarters

    Steps

    1. 1

      Pick benchmarks

      Ten, with privacy floors.

      Senior Data Analyst, GTM 1 week

    2. 2

      Analyze

      Aggregate data by country and use case.

      Senior Data Analyst, GTM 1 month

    3. 3

      Design

      Report and interactive pages.

      Senior Product Manager, Growth 1 month

    4. 4

      Regional cuts

      Europe and DACH versions.

      Senior Demand Generation Manager, International 2 weeks

    5. 5

      Launch

      Press, webinar, newsletter.

      Senior Demand Generation Manager, International 1 week

    6. 6

      Cut into content

      Monthly posts all year.

      GTM Engineer, Marketing ongoing

    First result
    1 quarter
    Cost
    $10,000 for design
    Owner
    Senior Data Analyst, GTM

    Smallest test

    Publish one country chart as a post first.

    Why it works

    Publish an annual report with country and use-case benchmarks (reward choice, amounts, redemption speed, fraud), with an interactive version and regional cuts for the EMEA team.

    A yearly benchmark is cited by buyers, press and AI assistants and becomes the reason to visit the site each year.

    Risks and how to handle them

    • Client data concerns

      Aggregates only, with a minimum number of clients behind each figure.

    Evidence

    • Your websiteHomepage: "Send gift cards and money in minutes" / "Join 25K+ businesses who use Tremendous to send global rewards. For free."; "$3B delivered worldwide"; "Over 2,300 options in over 200 countries"; 100 currencies and 65 languages; "On average, 10% of incentive budgets go to fraudsters"; users "save 15 hours per month" (survey of 687 clients, 2022); logos include Google, Visa, Github, Notion, Hyatt, Prudential, Square and United Way; use cases research incentives, employee rewards and payouts (marketing, sales, nonprofits, legal disbursements, clinical trials).Source
    • HiringSenior Data Analyst, GTM: "20,000+ companies ... have sent over $1 billion, saving 15 hours a month on average"; "over 2,500 redemption options"; connect the funnel "from acquisition through retention" with conversion and attribution analysis.Source
    • programmable.infoSite scan: 11 brand catalog pages (Amazon, Apple, Best Buy, eBay, GameStop, Google Play, Home Depot, iTunes, Uber, Walmart) for a catalog of 2,300+ options; a German site of 16 pages with no German customer stories or local logos; 2 comparison pages (Blackhawk Network, Virtual Incentives); 1 integration page (Zapier); 2 tools (customer acquisition cost calculator, research incentive calculator); 38 case studies, 34 resources (including a class-action report and fraud research); industry pages for airlines, clinical trials, energy, legal disbursements and nonprofits; security headers grade D and Mozilla Observatory F.Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    When recipients get to choose, their picks are a rare, real signal of consumer preference by country. Brands, journalists and HR teams would all read it.

    Medium impactLow effort First result in 1-2 months Senior Data Analyst

    First action

    Check which countries have enough choice data to publish.

    How to measure it

    Monthly index visits

    Now
    –
    Target
    10,000
    By
    2 quarters

    Steps

    1. 1

      Check volumes

      Countries with enough choices.

      Senior Data Analyst, GTM 2 days

    2. 2

      Build the page

      Top 10 per country.

      Senior Product Manager, Growth 1 week

    3. 3

      Add embeds

      For press and bloggers.

      GTM Engineer, Marketing 2 days

    4. 4

      Publish monthly

      With a short note.

      Senior Data Analyst, GTM 1 hour a month

    5. 5

      Pitch

      Retail and HR media.

      Senior Demand Generation Manager, International 1 day a month

    6. 6

      Track

      Visits and links.

      Senior Data Analyst, GTM monthly

    First result
    1 to 2 months
    Cost
    $0
    Owner
    Senior Data Analyst, GTM

    Smallest test

    Post one country's top 10 on LinkedIn.

    Why it works

    Publish a monthly top-10 of chosen rewards per country with movements and seasonal notes, embeddable and shareable.

    It is cheap, recurring and newsworthy, and every mention links to the catalog pages.

    Risks and how to handle them

    • Brand partners object

      Share with partners before publishing and show only rankings.

    Evidence

    • Your websiteHomepage: "Send gift cards and money in minutes" / "Join 25K+ businesses who use Tremendous to send global rewards. For free."; "$3B delivered worldwide"; "Over 2,300 options in over 200 countries"; 100 currencies and 65 languages; "On average, 10% of incentive budgets go to fraudsters"; users "save 15 hours per month" (survey of 687 clients, 2022); logos include Google, Visa, Github, Notion, Hyatt, Prudential, Square and United Way; use cases research incentives, employee rewards and payouts (marketing, sales, nonprofits, legal disbursements, clinical trials).Source
    • HiringSenior Data Analyst, GTM: "20,000+ companies ... have sent over $1 billion, saving 15 hours a month on average"; "over 2,500 redemption options"; connect the funnel "from acquisition through retention" with conversion and attribution analysis.Source
  • 20

    Tremendous is fully remote and runs company offsites, with an events manager hired for them. Each offsite puts the team in a city full of customers and prospects.

    Medium impactLow effort First result in next offsite Events Manager

    First action

    Check the next offsite city and list customers within an hour.

    How to measure it

    Pipeline from offsite meetups

    Now
    –
    Target
    $250K a year
    By
    4 quarters

    Steps

    1. 1

      Pick the city

      From the offsite calendar.

      Events Manager, Offsites & Experiences 1 hour

    2. 2

      List local accounts

      Customers and prospects nearby.

      GTM Engineer, Marketing 1 day

    3. 3

      Find a speaker

      A local customer.

      Senior Demand Generation Manager, International 1 week

    4. 4

      Invite

      60 people for 30 seats.

      Sales Development Representative 2 weeks

    5. 5

      Run the evening

      Talk, drinks, team.

      Events Manager, Offsites & Experiences 1 evening

    6. 6

      Follow up

      Within two days.

      Sales Development Representative 1 week

    First result
    next offsite
    Cost
    $3,000 to $6,000 per event
    Owner
    Events Manager, Offsites & Experiences

    Smallest test

    Add a 20-person dinner to the next offsite.

    Why it works

    Add a small customer and prospect evening to each offsite: a customer talk, the team in the room, and SDR follow-up after.

    It uses travel the company already pays for, and in-person meetings with a remote vendor build trust quickly.

    Risks and how to handle them

    • Distracts from the offsite

      Keep it to one evening with a few volunteers.

    Evidence

    • HiringCareers page: 27 open roles: Sales 8 (Commercial AE, three outbound SDRs, founding German-speaking Mid-Market and Enterprise AEs for EMEA, founding SDRs for DACH and Europe), Engineering 5 (including a Head of Security), Product 5, Business Operations 2, Data 2, plus marketing roles. Job posts: "trusted by 20,000 organizations like Atlassian, MIT, and United Way"; "profitable and growing without outside investors".Source
    • Your websiteHomepage: "Send gift cards and money in minutes" / "Join 25K+ businesses who use Tremendous to send global rewards. For free."; "$3B delivered worldwide"; "Over 2,300 options in over 200 countries"; 100 currencies and 65 languages; "On average, 10% of incentive budgets go to fraudsters"; users "save 15 hours per month" (survey of 687 clients, 2022); logos include Google, Visa, Github, Notion, Hyatt, Prudential, Square and United Way; use cases research incentives, employee rewards and payouts (marketing, sales, nonprofits, legal disbursements, clinical trials).Source
  • 21

    Tremendous has a legal-disbursements industry page and a class-action report. Settlement payouts go to thousands of people at once, often with poor redemption rates.

    Medium impactMedium effort First result in 2 quarters Commercial Account Executive

    First action

    Pull the legal-disbursement customers and their redemption rates.

    How to measure it

    Legal-disbursement opportunities

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Gather proof

      Redemption rates and timelines.

      Senior Data Analyst, GTM 1 week

    2. 2

      Write a case study

      With an administrator.

      Senior Demand Generation Manager, International 3 weeks

    3. 3

      Compliance one-pager

      Unclaimed funds and reporting.

      Head of Security 1 week

    4. 4

      List administrators

      Top claims administrators and firms.

      Sales Development Representative 1 week

    5. 5

      Outreach

      Calls and legal events.

      Commercial Account Executive ongoing

    6. 6

      Track

      Opportunities and volume.

      Senior Data Analyst, GTM monthly

    First result
    2 quarters
    Cost
    $0 to $5,000 for events
    Owner
    Commercial Account Executive

    Smallest test

    Call five claims administrators with the class-action report.

    Why it works

    Build a short program for claims administrators and plaintiffs' firms: a redemption-rate case study, a compliance one-pager, and outreach at legal-industry events.

    Each settlement is a large, one-time send, and administrators run many settlements a year once they trust a vendor.

    Risks and how to handle them

    • Court and settlement rules vary

      Work with the administrator's counsel on each settlement.

    Evidence

    • programmable.infoSite scan: 11 brand catalog pages (Amazon, Apple, Best Buy, eBay, GameStop, Google Play, Home Depot, iTunes, Uber, Walmart) for a catalog of 2,300+ options; a German site of 16 pages with no German customer stories or local logos; 2 comparison pages (Blackhawk Network, Virtual Incentives); 1 integration page (Zapier); 2 tools (customer acquisition cost calculator, research incentive calculator); 38 case studies, 34 resources (including a class-action report and fraud research); industry pages for airlines, clinical trials, energy, legal disbursements and nonprofits; security headers grade D and Mozilla Observatory F.Source
    • Your websiteHomepage: "Send gift cards and money in minutes" / "Join 25K+ businesses who use Tremendous to send global rewards. For free."; "$3B delivered worldwide"; "Over 2,300 options in over 200 countries"; 100 currencies and 65 languages; "On average, 10% of incentive budgets go to fraudsters"; users "save 15 hours per month" (survey of 687 clients, 2022); logos include Google, Visa, Github, Notion, Hyatt, Prudential, Square and United Way; use cases research incentives, employee rewards and payouts (marketing, sales, nonprofits, legal disbursements, clinical trials).Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

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Fill the events in this plan

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 18, 2026, and cites them throughout. Tremendous did not commission, review or endorse it, and Programmable is not affiliated with Tremendous. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Tremendous runs its business.

Something wrong, or do you represent Tremendous? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 308 ideas

    The recipient-to-sender link, a fee calculator, a rule set for offers, consistent numbers, security fixes and German proof.

  2. Days 31 to 607 ideas

    Comparison and integration pages, the fraud story, hiring triggers, sign-up scoring and European events.

  3. Days 61 to 906 ideas

    The European prepaid launch, meetups and the legal channel, then the big bets.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value free to use with no platform fees. The most cited problem: incentive fraud.

  • Fast and easy to send at scale
  • Paying people in many countries
  • In their words: “free”

Market

Competitive landscape

5 competitors compared: Tango (BHN), BHN Rewards (formerly Rybbon), Blackhawk Network, Runa and 1 more.

  • Gap to exploit: Free, global sending with fraud protection included
  • Tango (BHN): Part of a large incumbent with mixed international coverage
  • BHN Rewards (formerly Rybbon): Renaming confuses buyers

Hiring signals

Tremendous has 27 open roles and two clear pushes.

  • Senior Product Manager, Growth: New Growth team for self-serve with no free tier; channels named: referrals, programmatic SEO, AI search…
  • Senior Demand Generation Manager, International: Grow Europe and test EMEA, APAC and LATAM; webinars, partnerships, events and localization. Ideas…
  • Founding Sales Development Representative (Europe): Launching outbound internationally at 100 cold calls a day, with founding German-speaking AEs…

From the team that wrote this playbook

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  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
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