growth playbook · Oct 21, 2026

Mount-It! growth playbook

Mount-It! is ahead of most stores: a verified database of 1,194 TV models, a fit finder, agent-ready commerce endpoints, lifetime warranty and 60-day free returns, and real visitors pass Core Web Vitals. The gaps are in how products are named and supported.

66 products share 26 names, so look-alike mounts appear side by side with no way to tell them apart outside the product page; support closes when customers install; and the fit database is used before checkout but not after it.

This playbook renames the look-alikes and adds specs to tiles, adds weekend install help and a post-order fit check, then builds bundles, B2B quotes, public-sector routes and installer partners, and makes the fit database a source for AI assistants and partner sites.

Growth Score

Biggest Opportunity

Use the fit data everywhere: in product names, after checkout, in AI assistants and on partner sites.

Biggest Risk

SANUS, ECHOGEAR, VIVO and marketplace brands compete on price and Amazon reviews; wrong-size orders and install trouble under free returns cost margin.

Start here

The three moves to make first. Each one is written up in full below.

Give the 66 look-alike products names that say what they fit
Export the 66 products and write the new names in a sheet.
High impact First result in 2 weeks
Put size and weight on the homepage and menu tiles, as the collection cards already do
Copy the card spec snippet into the homepage tile template.
Medium impact First result in 2 weeks
Trim the homepage's 24 third-party services and stop the discount bar shifting the page
List every third-party service with its owner and purpose.
Medium impact First result in 1 month

Your idea portfolio

20 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

6 ideas are marked Unexpected: plays you are unlikely to have tried.

This week 6

Quick wins with a clear first action.

Mount-It!'s feed has 26 product names shared by 66 different products. Six mounts are all called "Full Motion TV Wall Mount", from a $23.99 arm for 32-40" TVs to a $239.99 mount for 60-120" TVs up to 264 lb; five more are all "Full Motion TV Wall Mount with Extra Long Extension" at $59.99 to $194.99. The product pages have good, specific titles, but the bare name is what shows on the homepage tiles, in the cart and order emails, and in anything that reads the product name: shopping feeds, marketplaces and the AI agents Mount-It! has invited in through agents.md.
High impactLow effort First result in 2 weeks Merchandising Manager
First action
Export the 66 products and write the new names in a sheet.
How to measure it
Return rate on renamed mounts
Now
–
Target
-15%
By
90 days
Steps
Export duplicates
The 26 shared names and 66 products.
Merchandising Manager 1 hour
Set the naming rule
Movement, size, weight, feature or model.
Merchandising Manager 1 day
Write new names
One per product, under 70 characters.
Merchandising Manager 2 days
Update in bulk
Shopify bulk editor; handles unchanged.
Shopify Developer 1 day
Check feeds
Google, marketplace and affiliate feeds pick up the names.
Ecommerce Manager 2 days
Add spec lines to tiles
Homepage and menu "Most popular" tiles.
Shopify Developer 2 days
Measure
Tile clicks, feed clicks and returns before and after.
Ecommerce Manager 90 days
First result
2 weeks
Cost
Staff time only
Owner
Merchandising Manager
Smallest test
Rename the six "Full Motion TV Wall Mount" products this week.
Why it works
Ready to use
CopyNaming rule for mounts
Risks and how to handle them
Evidence
Collection cards show each mount's TV size range and weight limit under the name, but the homepage "Popular right now" and "Most popular" tiles show only name, stars and price. That is where look-alike products sit side by side.
Medium impactLow effort First result in 2 weeks Shopify Developer
First action
Copy the card spec snippet into the homepage tile template.
How to measure it
Tile CTR
Now
–
Target
+10%
By
30 days
Steps
Find templates
Every tile type.
Shopify Developer 1 day
Reuse the snippet
Size and weight line.
Shopify Developer 1 day
Add the fit badge
From the saved TV.
Shopify Developer 1 day
QA on mobile
No overflow.
Shopify Developer 2 hours
Release
Theme publish.
Ecommerce Manager 1 hour
Measure
Tile clicks in Clarity.
Ecommerce Manager 30 days
First result
2 weeks
Cost
Developer time
Owner
Shopify Developer
Smallest test
Change the homepage tiles first.
Why it works
Risks and how to handle them
Evidence
Real visitors pass Core Web Vitals, so this is not urgent repair. But on a mid-range phone the homepage downloads 4.7 MB over 429 requests with 24 third-party services and 9 console errors, and the element that moves while loading is the discount announcement bar. Slower phones and paid-social visitors see the worst of it.
Medium impactMedium effort First result in 1 month Shopify Developer
First action
List every third-party service with its owner and purpose.
How to measure it
Mobile performance score
Now
–
Target
65
By
60 days
Steps
Inventory apps
24 services, owners, purpose.
Shopify Developer 2 days
Remove or merge
Duplicates and unused tags.
Ecommerce Manager 1 week
Delay the rest
Chat and pixels on interaction.
Shopify Developer 3 days
Reserve bar height
No layout shift.
Shopify Developer 1 hour
Fix errors
The 9 console errors.
Shopify Developer 2 days
Lazy-load the menu
Tiles on open.
Shopify Developer 3 days
Retest
PageSpeed and field data.
Shopify Developer 4 weeks
First result
1 month
Cost
Developer time
Owner
Shopify Developer
Smallest test
Reserve the announcement bar height today.
Why it works
Risks and how to handle them
Evidence
Support hours are Monday to Friday, 5 am to 5 pm Pacific. Mounting a TV is a weekend job, and the moment a customer is holding a bracket and a drill is when a missing bolt or a confusing step turns into a return.
High impactLow effort First result in 1 month Customer Support Lead
First action
Pull last quarter's return reasons and support tickets by weekday.
How to measure it
Install-related returns
Now
–
Target
-25%
By
90 days
Steps
Check the data
Tickets and returns by day and reason.
Customer Support Lead 2 days
Pick cover
Saturday chat or callback.
Customer Support Lead 1 week
Write the Friday email
Video, manual, parts form.
Marketing Manager 2 days
Set up the flow
Klaviyo, triggered by delivery date.
Marketing Manager 1 day
Add QR codes
Insert card for the box.
Merchandising Manager 1 month
Measure
Returns and reviews.
Customer Support Lead monthly
First result
1 month
Cost
Weekend support hours
Owner
Customer Support Lead
Smallest test
Send the Friday email to this week's TV mount buyers.
Why it works
Risks and how to handle them
Evidence
Mount-It! already has a verified TV database and a "check_mount_fits_tv" tool, but they are used before purchase only. A buyer who skipped the finder can still order a mount too small for their TV and only find out on the wall.
High impactMedium effort First result in 1 month Ecommerce Manager
First action
Measure how many returns last quarter cited "does not fit".
How to measure it
Returns for "does not fit"
Now
–
Target
-30%
By
2 quarters
Steps
Size the problem
Fit-related returns and cost.
Customer Support Lead 2 days
Add the question
Order confirmation page and email.
Shopify Developer 1 week
Run the check
Compatibility API on each answer.
Shopify Developer 1 week
Swap flow
One-click exchange before shipping.
Shopify Developer 1 week
Hold rules
Warehouse holds flagged orders briefly.
Ecommerce Manager 3 days
Measure
Swaps and returns.
Customer Support Lead monthly
First result
1 month
Cost
Developer time
Owner
Ecommerce Manager
Smallest test
Email last week's TV mount buyers asking for their TV model and check by hand.
Why it works
Risks and how to handle them
Evidence
Popular mounts have deep reviews (193 for the long-extension full motion mount, 146 for the RV mount), but the $239.99 MI-14013 shows 1 review and the $399.99 Beast weatherproof mount shows none. Higher prices need more proof.
Medium impactLow effort First result in 2 months Marketing Manager
First action
List products over $150 with fewer than ten reviews.
How to measure it
Products over $150 with 10+ reviews
Now
–
Target
80%
By
2 quarters
Steps
List targets
Price and review count.
Marketing Manager 1 day
Set timing
After the install window.
Marketing Manager 1 day
Write requests
Short, with photo option.
Marketing Manager 1 day
Add incentive
Entry or small credit.
Marketing Manager 1 day
Route problems
Support follows up.
Customer Support Lead ongoing
Track
Reviews per product.
Marketing Manager monthly
First result
2 months
Cost
Review incentives
Owner
Marketing Manager
Smallest test
Email last quarter's MI-14013 buyers.
Why it works
Risks and how to handle them
Evidence

This quarter 9

The core plays for the next three months.

Mount-It! has 1,194 TV model pages with VESA, weight and fitting mounts, and the blog publishes posts such as "85 Inch TV Dimensions". The two are separate: a reader of a size or how-to post has to start the finder again.
High impactMedium effort First result in 1 quarter Content & SEO Manager
First action
Pick the ten most-read blog posts and add the block.
How to measure it
Blog to product CTR
Now
–
Target
+30%
By
2 quarters
Steps
Map posts to sizes
Which posts match which TV sizes.
Content & SEO Manager 1 week
Build the block
Dynamic links by size.
Shopify Developer 1 week
Add how-tos
To model pages.
Content & SEO Manager 2 weeks
Publish
Top posts first.
Content & SEO Manager 1 week
Monitor
Search Console for model pages.
Content & SEO Manager monthly
Extend
Monitor and desk posts.
Content & SEO Manager quarterly
First result
1 quarter
Cost
Staff time only
Owner
Content & SEO Manager
Smallest test
Add the block to the 85-inch post.
Why it works
Risks and how to handle them
Evidence
The median product is $86.99 and the catalogue includes cable management, TV accessories and soundbar mounts. Buyers of a TV mount usually need wires hidden and a soundbar placed, and they find out on the wall.
High impactMedium effort First result in 1 quarter Merchandising Manager
First action
Check which accessories TV mount buyers already add.
How to measure it
TV mount AOV
Now
–
Target
+12%
By
2 quarters
Steps
Find pairings
Order data.
Ecommerce Manager 1 week
Design bundles
By size range.
Merchandising Manager 1 week
Price
Bundle discount.
Merchandising Manager 3 days
Build
Bundle app or product.
Shopify Developer 2 weeks
Promote
Product pages and email.
Marketing Manager 1 month
Measure
Attach rate and AOV.
Ecommerce Manager monthly
First result
1 quarter
Cost
Bundle discount
Owner
Merchandising Manager
Smallest test
Offer one bundle on the best-selling mount.
Why it works
Risks and how to handle them
Evidence
The B2B page offers a dedicated team and regional account managers, and agents.md asks business buyers for industry, quantity and solution. A facilities manager outfitting 40 classrooms still has to email to start.
High impactMedium effort First result in 1 quarter B2B Sales Manager
First action
List the three most common business order types last year.
How to measure it
Quotes per month
Now
–
Target
60
By
2 quarters
Steps
Set price bands
Volume tiers.
B2B Sales Manager 2 weeks
Build the builder
Cart-style quote.
Shopify Developer 1 month
PDF output
Quote with terms.
Shopify Developer 1 week
Route
By region to account managers.
B2B Sales Manager 1 week
Follow up
Within one business day.
Regional Account Manager ongoing
Measure
Quote-to-order rate.
B2B Sales Manager monthly
First result
1 quarter
Cost
Developer time
Owner
B2B Sales Manager
Smallest test
Accept quote requests through a simple form first.
Why it works
Risks and how to handle them
Evidence
Mount-It! has been registered on SAM.gov since 2015 and has 20 TAA-compliant products, and agents.md already routes government buyers. Public buyers often purchase through cooperative contracts and approved vendor lists.
Medium impactMedium effort First result in 2 quarters B2B Sales Manager
First action
List the purchasing routes the last ten public customers used.
How to measure it
Public-sector revenue
Now
–
Target
+30%
By
4 quarters
Steps
Interview buyers
How they bought.
Regional Account Manager 2 weeks
Shortlist contracts
Relevant cooperatives and lists.
B2B Sales Manager 1 month
Apply
One contract.
B2B Sales Manager 1 quarter
Publish the page
Registration, TAA, PO process.
Content & SEO Manager 2 weeks
Outreach
School and county buyers.
Regional Account Manager ongoing
Review
Orders by route.
B2B Sales Manager quarterly
First result
2 quarters
Cost
Application time
Owner
B2B Sales Manager
Smallest test
Publish the government buying page.
Why it works
Risks and how to handle them
Evidence
Mount-It! runs an Impact affiliate programme, but the people who recommend mounts every day are TV installers, handymen and home-theater YouTubers. SANUS, the self-described #1 brand, targets professional installers directly.
Medium impactMedium effort First result in 1 quarter Marketing Manager
First action
List 50 installers and 20 creators to invite.
How to measure it
Partner-sourced revenue
Now
–
Target
+40%
By
2 quarters
Steps
Design the track
Discount and commission.
Marketing Manager 1 week
Build the page
Sign-up and directory.
Shopify Developer 2 weeks
Invite installers
50 local pros.
Marketing Manager 1 month
Seed creators
Samples to 20.
Marketing Manager 1 month
Print cards
Leave-behind cards.
Marketing Manager 2 weeks
Measure
Revenue by partner.
Ecommerce Manager monthly
First result
1 quarter
Cost
Commissions and samples
Owner
Marketing Manager
Smallest test
Invite ten installers this month.
Why it works
Risks and how to handle them
Evidence
The blog's 203 posts mix strong evergreen guides (mounting on brick, without studs) with dated posts about reopening offices after COVID-19.
Medium impactLow effort First result in 1 month Content & SEO Manager
First action
Export posts with traffic and publish date.
How to measure it
Traffic to refreshed posts
Now
–
Target
+20%
By
2 quarters
Steps
Audit
Age and traffic.
Content & SEO Manager 1 week
Decide
Update, merge or redirect.
Content & SEO Manager 2 days
Update top 20
Products and videos.
Content & SEO Manager 1 month
Redirect the rest
To current guides.
Shopify Developer 1 day
Add dates
Updated stamps.
Shopify Developer 1 day
Repeat
Twice a year.
Content & SEO Manager 6 months
First result
1 month
Cost
Writing time
Owner
Content & SEO Manager
Smallest test
Redirect the two COVID posts this week.
Why it works
Risks and how to handle them
Evidence
Hitch bike racks and a hitch cargo carrier are among the feed's top products, and the RV and trailer TV mount has 146 reviews. These buyers are seasonal and gather in RV and cycling communities, not where TV mount buyers look.
Medium impactMedium effort First result in 1 quarter Marketing Manager
First action
Pull monthly sales of hitch and RV products for two years.
How to measure it
RV and hitch revenue
Now
–
Target
+25%
By
2 quarters
Steps
Check seasonality
Two years of sales.
Ecommerce Manager 2 days
Build the page
Road-trip collection.
Merchandising Manager 2 weeks
Create ads
RV and cycling audiences.
Marketing Manager 2 weeks
Contact dealers
RV dealers and stores.
B2B Sales Manager 1 month
Launch
Before spring.
Marketing Manager 1 month
Measure
Revenue and new customers.
Ecommerce Manager monthly
First result
1 quarter
Cost
Ad budget
Owner
Marketing Manager
Smallest test
Build the collection page now.
Why it works
Risks and how to handle them
Evidence
Mount-It! sells 99 monitor mounts and 70 desk and converter products, and TV mount accessories, and uses Klaviyo. A buyer who just set up a monitor arm is a likely sit-stand desk buyer later.
Medium impactLow effort First result in 1 quarter Marketing Manager
First action
Find the most common second purchase for each first purchase.
How to measure it
90-day repeat rate
Now
–
Target
+3 points
By
2 quarters
Steps
Find paths
First to second purchase.
Ecommerce Manager 1 week
Write flows
Three emails each.
Marketing Manager 2 weeks
Build
Klaviyo segments.
Marketing Manager 1 week
Launch
Top three product types.
Marketing Manager 1 week
Test
Timing and offer.
Marketing Manager monthly
Extend
More types.
Marketing Manager quarterly
First result
1 quarter
Cost
$0
Owner
Marketing Manager
Smallest test
Launch the monitor-arm flow first.
Why it works
Risks and how to handle them
Evidence
15 products in the feed show every variant sold out. Visitors who land on them from search or old links leave with nothing.
Medium impactLow effort First result in 1 month Ecommerce Manager
First action
List the 15 products and their traffic.
How to measure it
Recovered orders
Now
–
Target
50 a month
By
1 quarter
Steps
List products
Traffic and expected restock.
Ecommerce Manager 1 day
Add sign-up
Klaviyo back-in-stock.
Shopify Developer 2 days
Show alternatives
Closest fit.
Shopify Developer 1 week
Email on restock
Automatic.
Marketing Manager 1 day
Share with purchasing
Sign-up counts.
Ecommerce Manager monthly
Retire dead products
Redirect.
Merchandising Manager quarterly
First result
1 month
Cost
$0
Owner
Ecommerce Manager
Smallest test
Add sign-up to the five most-visited sold-out pages.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

Mount-It! has gone further than most stores: llms.txt, agents.md, an MCP endpoint with fit tools and a verified TV database. The next step is making sure assistants actually use it and counting what it brings.
High impactHigh effort First result in 3 quarters General Manager
First action
Write the 50 test questions.
How to measure it
Assistant-sourced orders
Now
–
Target
200 a month
By
4 quarters
Steps
Write questions
By TV, room and movement.
Content & SEO Manager 1 week
Baseline
Citations in major assistants.
Content & SEO Manager 2 weeks
Tag orders
Agent and referral sources.
Shopify Developer 1 month
Close gaps
Missing models and pages.
Content & SEO Manager 1 quarter
Monitor
Monthly retest.
Content & SEO Manager monthly
Report
Orders and citations.
General Manager quarterly
First result
3 quarters
Cost
Staff time
Owner
General Manager
Smallest test
Test ten questions this week.
Why it works
Risks and how to handle them
Evidence
The Mount-It! TV Database covers 1,194 models across 44 brands with verified VESA and weight. TV retailers and installers answer "which mount fits?" every day and usually guess.
High impactHigh effort First result in 4 quarters General Manager
First action
Build a prototype embed for one TV brand.
How to measure it
Widget installs
Now
–
Target
100
By
4 quarters
Steps
Define the widget
Specs and fitting mounts.
Shopify Developer 2 weeks
Build
Embeddable script.
Shopify Developer 1 quarter
Set terms
Free with affiliate; paid API.
General Manager 1 month
Pilot
Five installers and one review site.
Marketing Manager 1 quarter
Scale
Retailers.
B2B Sales Manager 2 quarters
Measure
Orders through widgets.
Ecommerce Manager monthly
First result
4 quarters
Cost
Developer time
Owner
General Manager
Smallest test
Offer the widget to one installer.
Why it works
Risks and how to handle them
Evidence
MedHub mobile workstations sell for $964.99 to $1,699.99, far above the $86.99 median, and healthcare is one of the B2B verticals. Clinics buy in batches and need specs, infection-control details and quotes.
High impactHigh effort First result in 3 quarters B2B Sales Manager
First action
List current healthcare customers.
How to measure it
MedHub revenue
Now
–
Target
+50%
By
4 quarters
Steps
Interview customers
Why they chose MedHub.
Regional Account Manager 1 month
Build the hub
Specs and cases.
Content & SEO Manager 1 month
Demo loans
Unit programme.
B2B Sales Manager 1 month
Target groups
Clinic groups and hospitals.
Regional Account Manager 1 quarter
Trade shows
One healthcare show.
B2B Sales Manager 2 quarters
Measure
Pipeline and orders.
B2B Sales Manager monthly
First result
3 quarters
Cost
Demo units and events
Owner
B2B Sales Manager
Smallest test
Write one clinic case study.
Why it works
Risks and how to handle them
Evidence

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

The newest blog post is "85 Inch TV Dimensions", and fireplace pull-down mounts fit 40" to 85" TVs. Buyers worry whether the TV will be too high or too big for the wall.
Medium impactMedium effort First result in 1 quarter Shopify Developer
First action
Sketch the sizer for fireplace mounts.
How to measure it
Fireplace mount conversion
Now
–
Target
+15%
By
2 quarters
Steps
Define inputs
Wall, mantel, TV size.
Merchandising Manager 1 week
Design drawing
Scaled view.
Shopify Developer 2 weeks
Build
Page tool.
Shopify Developer 1 month
Link
Fireplace and large-TV pages.
Content & SEO Manager 1 week
Promote
Blog and email.
Marketing Manager 1 month
Measure
Conversion.
Ecommerce Manager monthly
First result
1 quarter
Cost
Developer time
Owner
Shopify Developer
Smallest test
Make a static diagram for the 85-inch post.
Why it works
Risks and how to handle them
Evidence
The catalogue has 18 hand trucks and 10 storage crates among mounts and desks. They dilute the "mount and stand" message and the menu.
Medium impactLow effort First result in 1 quarter Merchandising Manager
First action
Pull 12-month sales and margin for the two groups.
How to measure it
Revenue per listed product
Now
–
Target
+10%
By
2 quarters
Steps
Pull data
Sales and margin.
Ecommerce Manager 2 days
Decide
Keep, separate or prune.
General Manager 1 week
Act
Collection or clearance.
Merchandising Manager 1 month
Update menu
Navigation.
Shopify Developer 1 day
Redirect
Removed products.
Shopify Developer 1 day
Review
Effect on sales.
Ecommerce Manager quarterly
First result
1 quarter
Cost
$0
Owner
Merchandising Manager
Smallest test
Pull the data this week.
Why it works
Risks and how to handle them
Evidence

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 306 ideas
Rename look-alikes, spec lines on tiles, app trim, weekend install help, post-order fit check, reviews for expensive mounts.
Days 31 to 6011 ideas
Blog-to-model links, bundles, B2B quotes, public-sector route, installers, blog refresh, RV campaign, flows, back-in-stock; the wall sizer and catalogue focus.
Days 61 to 903 ideas
AI assistant measurement, the fit widget and MedHub.

Mount-It! growth playbook

Diagnosis

Give the 66 look-alike products names that say what they fit

Put size and weight on the homepage and menu tiles, as the collection cards already do

Trim the homepage's 24 third-party services and stop the discount bar shifting the page

This week 6

How to run it: Give the 66 look-alike products names that say what they fit

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Put size and weight on the homepage and menu tiles, as the collection cards already do

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Trim the homepage's 24 third-party services and stop the discount bar shifting the page

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Weekend install help: most TVs go up on a Saturday, and the phone line is closed

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Check every TV mount order against the buyer's TV before it ships

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Collect reviews for the expensive mounts that have almost none

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 9

How to run it: Link the blog's TV-size and how-to posts into the 1,194 TV compatibility pages

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Bundles by TV size: mount, cable cover, power kit and soundbar bracket

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A quote builder for school, clinic and office rollouts

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence