Veriff growth playbook

Publish /veriff-network as the centre of the new story. Name it, explain how cross-linking flags identities, documents and devices seen in risky sessions elsewhere, and show three numbers you can prove (checks a year feeding the network, share of fraud caught by cross-linking signals, repeat attempts blocked). Add one anonymised example and a short note on privacy and data use. Link it from the homepage Network layer, product pages and comparison pages, add it to llms.txt, and update the homepage title and description once the positioning is agreed.

A named, measured network is the one claim Sumsub and Socure cannot copy with a headline. It gives sales a proof slide, gives AI assistants a source to cite, and starts the repositioning with something buyers can check, which is what the brief asks for.

[ ] /veriff-network live and linked from the homepage Network layer
[ ] Three audited metrics with method notes
[ ] How cross-linking works, in one diagram
[ ] One anonymised example of a repeat attempt caught
[ ] Privacy and data-use note reviewed by Legal
[ ] Added to llms.txt and Organization schema
[ ] Linked from every comparison page
[ ] Network slide in the enterprise deck

• Numbers reveal too much

  Publish ranges and rates, not raw volumes.

• Claims outrun proof

  Each number gets an owner and a method note.

• HiringSenior Director of Product Marketing (open, updated October 1, 2026): "your first mandate is to reposition the company. Today we're seen mainly as an identity verification vendor. We need the market to see the truth: That Veriff is a trust platform behind the world's largest consumer brands." "Every verification we run strengthens the Veriff Network, a trust layer that gets smarter with each check." The role owns positioning, launches, competitor comparisons, objection handling and win/loss insight, and asks for someone who makes "ambitious claims you can prove".Source
• Your websiteHomepage (checked October 22, 2026): title "The Global Leader in Identity Verification Software - Veriff", H1 "The Enterprise Identity Verification Platform". A three-layer section lists Platform, Solutions and Network; the Network layer is one line, "One shared network, stronger over time.", plus cross-linking that "Flags identities, documents, and devices that have shown risk elsewhere in the network". Headline metrics: 12,500+ documents, 230+ countries and territories, 50 languages; G2 rating 4.5/5.Source
• Your websiteSite inventory (page sitemap, October 22, 2026): 191 English pages, none about the Veriff Network; /veriff-network returns a 404, and the phrase "Veriff Network" does not appear in the site's llms.txt, which lists the site's content for AI systems. The sitemap also lists /roi-calculator, which now redirects to /contact-sales, and a page titled "TEST - Veriff".Source
• Competitor researchRivals' own homepages: Sumsub, "AI-powered trust infrastructure for compliance operations at scale"; Socure, "AI-Native Trust Infrastructure for Identity, Risk, Compliance, Age, and Workforce" with "3,000+ customers"; Jumio, "Leading AI-Powered Identity Verification Platform"; Incode, "Named a Leader in the 2026 Gartner Magic Quadrant"; AU10TIX, "Identity verification that fraudsters hate and users love".See the research Source

Rebuild a short calculator: monthly signups, current pass rate, fraud loss per bad account and manual review cost in; expected conversion lift, fraud saved and review hours out, using ranges from case studies. Show the result on screen, offer a PDF for the buying committee, and pass the answers to the AE.

Enterprise buyers need a number to take to finance, and an answered calculator is a better lead than a blank form.

• Inflated promises

  Show ranges and cite the case studies used.

• HiringVP of Revenue Marketing (posted September 30, 2026): the team covers "Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing". First three months: diagnose the engine, agree ABM tiers "across 1:1, 1:few and scaled programmes" with Sales, and deliver "early wins such as an initial ABM pilot or improvements to website conversion". Nice to have: "emerging AEO / AI-driven discovery", "executive dinners and roundtables", and customer marketing "that have contributed to customer expansion".Source
• Your websiteSite inventory (page sitemap, October 22, 2026): 191 English pages, none about the Veriff Network; /veriff-network returns a 404, and the phrase "Veriff Network" does not appear in the site's llms.txt, which lists the site's content for AI systems. The sitemap also lists /roi-calculator, which now redirects to /contact-sales, and a page titled "TEST - Veriff".Source
• Your websiteContent library: sitemaps hold 835 blog URLs, 257 KYC and 250 fraud articles, 148 podcast pages, 64 webinars, 33 reports and 24 guides, in English, Spanish and Brazilian Portuguese. The 92 English "case studies" include about 30 partnership announcements (URLs with "partner", "announcement" or "joins"). New entries include Webull, Uphold and Transpaygo. An events section has pages for conferences such as Marketplace Risk London 2026 and LATAM Fintech Market 2026.Source

Rewrite each page from the competitor comparisons: a dated table with sources, the Veriff Network and in-house models as the difference, honest notes where the rival is strong, and a switching offer. Add Veriff vs Socure first.

Comparison searches come late in the buying cycle, and dated, sourced pages are the ones AI answers quote.

• Rival claims go stale

  Date each page and review quarterly.

• Your websiteSeven comparison pages under /brand-comparison: Au10tix, Onfido, ID-Pal, Incode, Sumsub, Jumio and Persona. The Persona page carries no date, opens with "a post-covid world", and its table gives Persona "20+" languages against Veriff's 50. There is no page comparing Veriff with Socure.Source
• Competitor researchRivals' own homepages: Sumsub, "AI-powered trust infrastructure for compliance operations at scale"; Socure, "AI-Native Trust Infrastructure for Identity, Risk, Compliance, Age, and Workforce" with "3,000+ customers"; Jumio, "Leading AI-Powered Identity Verification Platform"; Incode, "Named a Leader in the 2026 Gartner Magic Quadrant"; AU10TIX, "Identity verification that fraudsters hate and users love".See the research Source
• HiringSenior Director of Product Marketing (open, updated October 1, 2026): "your first mandate is to reposition the company. Today we're seen mainly as an identity verification vendor. We need the market to see the truth: That Veriff is a trust platform behind the world's largest consumer brands." "Every verification we run strengthens the Veriff Network, a trust layer that gets smarter with each check." The role owns positioning, launches, competitor comparisons, objection handling and win/loss insight, and asks for someone who makes "ambitious claims you can prove".Source

Render the real figures in the HTML and animate them on top if you like. Add an Organization schema block with the same figures, and check the press kit, About page and Spanish and Portuguese versions for the same pattern.

Journalists and AI answers pull from the source. A company that sells trust should never be quoted as having zero customers.

• Figures change

  Keep them in one shared field.

• Your websitePress page: the "A history of growth" figures (total investment, valuation, employees, global customers) are filled in by a script, so the page source reads "0 M", "0 B" and "0 +". Recent news: G2 Leader in Identity Verification (Summer 2026), CNBC and Statista World's Top Fintech Companies 2026, FIDO certification for Full Auto IDV, UK digital identity trust framework (DIATF) certification, a Fraud Industry Pulse Survey 2026, deepfake surveys of Britons and Americans, and a new Chief Product Officer "to lead next phase of trust infrastructure strategy".Source
• HiringVP of Revenue Marketing (posted September 30, 2026): the team covers "Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing". First three months: diagnose the engine, agree ABM tiers "across 1:1, 1:few and scaled programmes" with Sales, and deliver "early wins such as an initial ABM pilot or improvements to website conversion". Nice to have: "emerging AEO / AI-driven discovery", "executive dinners and roundtables", and customer marketing "that have contributed to customer expansion".Source

Rewrite llms.txt by hand: what Veriff is, the Veriff Network, products, pricing, certifications, comparison pages and best case studies first, then the libraries. Remove test and redirected pages from the sitemap, and check that each product page states its facts in plain text.

Assistants answer from what is easiest to read. A curated file and a clean sitemap put the new positioning in front of them.

• Hard to attribute

  Track prompt share as its own measure.

• Your websiteSite inventory (page sitemap, October 22, 2026): 191 English pages, none about the Veriff Network; /veriff-network returns a 404, and the phrase "Veriff Network" does not appear in the site's llms.txt, which lists the site's content for AI systems. The sitemap also lists /roi-calculator, which now redirects to /contact-sales, and a page titled "TEST - Veriff".Source
• HiringVP of Revenue Marketing (posted September 30, 2026): the team covers "Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing". First three months: diagnose the engine, agree ABM tiers "across 1:1, 1:few and scaled programmes" with Sales, and deliver "early wins such as an initial ABM pilot or improvements to website conversion". Nice to have: "emerging AEO / AI-driven discovery", "executive dinners and roundtables", and customer marketing "that have contributed to customer expansion".Source
• Your websiteContent library: sitemaps hold 835 blog URLs, 257 KYC and 250 fraud articles, 148 podcast pages, 64 webinars, 33 reports and 24 guides, in English, Spanish and Brazilian Portuguese. The 92 English "case studies" include about 30 partnership announcements (URLs with "partner", "announcement" or "joins"). New entries include Webull, Uphold and Transpaygo. An events section has pages for conferences such as Marketplace Risk London 2026 and LATAM Fintech Market 2026.Source

Start with the contact, pricing and homepage templates: preload the hero image, defer chat and tag scripts until interaction, and trim the mega menu's script. Recheck the Chrome data monthly.

Small gains on the few pages that convert lift form completion, and passing Core Web Vitals helps search ranking.

• Tracking breaks

  Test tags after each change.

• Google PageSpeedChrome UX Report for veriff.com (real visitors, 75th percentile): Largest Contentful Paint 2.64 seconds (Google's "good" limit is 2.5 seconds) and Interaction to Next Paint 208 ms (limit 200 ms); layout shift is fine at 0.03. LCP has improved 17% over the trend period.Source
• HiringVP of Revenue Marketing (posted September 30, 2026): the team covers "Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing". First three months: diagnose the engine, agree ABM tiers "across 1:1, 1:few and scaled programmes" with Sales, and deliver "early wins such as an initial ABM pilot or improvements to website conversion". Nice to have: "emerging AEO / AI-driven discovery", "executive dinners and roundtables", and customer marketing "that have contributed to customer expansion".Source

Pick 25 US fintech and brokerage accounts with Sales. For each cluster, build an account page with the relevant case study, a benchmark from the Fraud Industry Pulse Survey and a network-based fraud insight; run LinkedIn and display ads to the buying group; invite them to a roundtable; and give the AE a sequence that references the page.

A small, focused pilot proves marketing-sourced pipeline quickly and gives the new team an operating rhythm.

• Too few accounts to judge

  Compare with a matched control list.

• HiringVP of Revenue Marketing (posted September 30, 2026): the team covers "Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing". First three months: diagnose the engine, agree ABM tiers "across 1:1, 1:few and scaled programmes" with Sales, and deliver "early wins such as an initial ABM pilot or improvements to website conversion". Nice to have: "emerging AEO / AI-driven discovery", "executive dinners and roundtables", and customer marketing "that have contributed to customer expansion".Source
• HiringSales hiring: a Senior Account Executive / USA (New York, $120,000-$190,000 base) and a Senior Account Executive / EMEA (posted October 22, 2026), both for enterprise accounts, building pipeline "through your own outreach and in partnership with Marketing", fintech or financial services experience a plus; Solutions Engineers for EMEA and for LATAM (Sao Paulo), the LATAM role requiring Spanish and Portuguese for "Spanish- and Portuguese-speaking markets".Source
• Your websiteContent library: sitemaps hold 835 blog URLs, 257 KYC and 250 fraud articles, 148 podcast pages, 64 webinars, 33 reports and 24 guides, in English, Spanish and Brazilian Portuguese. The 92 English "case studies" include about 30 partnership announcements (URLs with "partner", "announcement" or "joins"). New entries include Webull, Uphold and Transpaygo. An events section has pages for conferences such as Marketplace Risk London 2026 and LATAM Fintech Market 2026.Source
• Your websitePress page: the "A history of growth" figures (total investment, valuation, employees, global customers) are filled in by a script, so the page source reads "0 M", "0 B" and "0 +". Recent news: G2 Leader in Identity Verification (Summer 2026), CNBC and Statista World's Top Fintech Companies 2026, FIDO certification for Full Auto IDV, UK digital identity trust framework (DIATF) certification, a Fraud Industry Pulse Survey 2026, deepfake surveys of Britons and Americans, and a new Chief Product Officer "to lead next phase of trust infrastructure strategy".Source

Score each trial by company size, industry, country count and test volume. High scores get an AE call within a day and an enterprise pricing offer; the rest get onboarding emails. Track which trials become enterprise accounts.

Product-qualified leads close faster than cold outreach, and the trial already proves intent.

• Small customers feel pushed

  Only call high scores.

• Your websiteSelf-serve pricing: Essential $0.80 per verification ($49 monthly minimum), Plus $1.39 ($99), Premium $1.89 ($209), with a 15-day free trial of Premium and "No credit card needed"; add-ons are extended retention (+$0.30), PEP & sanctions (+$0.64) and ongoing monitoring (+$0.09). Biometric Authentication is not offered on any self-serve plan.Source
• HiringSales hiring: a Senior Account Executive / USA (New York, $120,000-$190,000 base) and a Senior Account Executive / EMEA (posted October 22, 2026), both for enterprise accounts, building pipeline "through your own outreach and in partnership with Marketing", fintech or financial services experience a plus; Solutions Engineers for EMEA and for LATAM (Sao Paulo), the LATAM role requiring Spanish and Portuguese for "Spanish- and Portuguese-speaking markets".Source
• HiringVP of Revenue Marketing (posted September 30, 2026): the team covers "Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing". First three months: diagnose the engine, agree ABM tiers "across 1:1, 1:few and scaled programmes" with Sales, and deliver "early wins such as an initial ABM pilot or improvements to website conversion". Nice to have: "emerging AEO / AI-driven discovery", "executive dinners and roundtables", and customer marketing "that have contributed to customer expansion".Source

Add re-authentication as a per-check add-on on the pricing page, included in the trial, with a simple use case (account recovery, high-value payment). Track attach rate and usage after 90 days.

Smaller customers find the product themselves, and attach rate becomes a clear commercial metric for the PM.

• Cost per check too high for small users

  Set a floor price from unit economics.

• HiringSenior Technical Product Manager (Biometric Authentication): "Biometric Authentication is our second-largest product, and it's how we move customers from one-time identity checks to continuous, lifecycle-long trust" (silent re-verification, step-up authentication). The PM will "Own a commercial metric" in revenue, adoption or conversion and shape "packaging and pricing grounded in real unit economics".Source
• Your websiteSelf-serve pricing: Essential $0.80 per verification ($49 monthly minimum), Plus $1.39 ($99), Premium $1.89 ($209), with a 15-day free trial of Premium and "No credit card needed"; add-ons are extended retention (+$0.30), PEP & sanctions (+$0.64) and ongoing monitoring (+$0.09). Biometric Authentication is not offered on any self-serve plan.Source

Segment customers by products used. For verification-only accounts, run a programme: a short guide on lifecycle risk, a usage review with their CSM showing where re-checks would have helped, and a 60-day pilot price.

Expansion revenue costs less than new logos and builds the "trust platform" story inside each account.

• Pilots never convert

  Agree success criteria up front.

• HiringVP of Revenue Marketing (posted September 30, 2026): the team covers "Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing". First three months: diagnose the engine, agree ABM tiers "across 1:1, 1:few and scaled programmes" with Sales, and deliver "early wins such as an initial ABM pilot or improvements to website conversion". Nice to have: "emerging AEO / AI-driven discovery", "executive dinners and roundtables", and customer marketing "that have contributed to customer expansion".Source
• HiringSenior Technical Product Manager (Biometric Authentication): "Biometric Authentication is our second-largest product, and it's how we move customers from one-time identity checks to continuous, lifecycle-long trust" (silent re-verification, step-up authentication). The PM will "Own a commercial metric" in revenue, adoption or conversion and shape "packaging and pricing grounded in real unit economics".Source
• Your websiteUse-case and editorial pages: Right to Work and Right to Rent checks, reverification ("triggered by lifecycle events or rising risk"), age assurance and Know Your Employee; a news headline on October 15, 2026 read "UK Right to Work checks are live: Veriff outlines how platforms can avoid onboarding bottlenecks"; a blog post "Who's verifying your verifier?" argues the industry has not applied "know your users" to itself, and the homepage says Veriff builds its core models in-house and names its partners for adjacent checks: "we tell you exactly who".Source

Move announcements to the press section. Rewrite the top 20 real case studies with one headline number each (conversion, fraud rate, time to verify), add filters by industry and region, and pull a result quote onto each product page.

Proof with numbers moves enterprise deals, and a clean library is easier for sales and AI answers to use.

• Customers decline numbers

  Use ranges or relative changes.

• Your websiteContent library: sitemaps hold 835 blog URLs, 257 KYC and 250 fraud articles, 148 podcast pages, 64 webinars, 33 reports and 24 guides, in English, Spanish and Brazilian Portuguese. The 92 English "case studies" include about 30 partnership announcements (URLs with "partner", "announcement" or "joins"). New entries include Webull, Uphold and Transpaygo. An events section has pages for conferences such as Marketplace Risk London 2026 and LATAM Fintech Market 2026.Source
• HiringVP of Revenue Marketing (posted September 30, 2026): the team covers "Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing". First three months: diagnose the engine, agree ABM tiers "across 1:1, 1:few and scaled programmes" with Sales, and deliver "early wins such as an initial ABM pilot or improvements to website conversion". Nice to have: "emerging AEO / AI-driven discovery", "executive dinners and roundtables", and customer marketing "that have contributed to customer expansion".Source

Publish three case studies from Latin American customers (lending and payments first), run a Portuguese webinar with one of them, and build a Brazil page with local documents supported, languages and a Portuguese demo request routed to the LATAM team.

Local proof in the buyer's language shortens deals, and the translation work is already done.

• Few referenceable customers

  Start with anonymised results.

• HiringSales hiring: a Senior Account Executive / USA (New York, $120,000-$190,000 base) and a Senior Account Executive / EMEA (posted October 22, 2026), both for enterprise accounts, building pipeline "through your own outreach and in partnership with Marketing", fintech or financial services experience a plus; Solutions Engineers for EMEA and for LATAM (Sao Paulo), the LATAM role requiring Spanish and Portuguese for "Spanish- and Portuguese-speaking markets".Source
• Your websiteContent library: sitemaps hold 835 blog URLs, 257 KYC and 250 fraud articles, 148 podcast pages, 64 webinars, 33 reports and 24 guides, in English, Spanish and Brazilian Portuguese. The 92 English "case studies" include about 30 partnership announcements (URLs with "partner", "announcement" or "joins"). New entries include Webull, Uphold and Transpaygo. An events section has pages for conferences such as Marketplace Risk London 2026 and LATAM Fintech Market 2026.Source

For the three biggest events each quarter, host a dinner for 12 leaders from tier-one accounts, with a customer speaker and one network-based insight. AEs follow up within a week.

Senior buyers rarely respond to ads, but they do respond to peers and good conversation.

• No-shows

  Confirm the week before and keep a waitlist.

• HiringVP of Revenue Marketing (posted September 30, 2026): the team covers "Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing". First three months: diagnose the engine, agree ABM tiers "across 1:1, 1:few and scaled programmes" with Sales, and deliver "early wins such as an initial ABM pilot or improvements to website conversion". Nice to have: "emerging AEO / AI-driven discovery", "executive dinners and roundtables", and customer marketing "that have contributed to customer expansion".Source
• HiringSales hiring: a Senior Account Executive / USA (New York, $120,000-$190,000 base) and a Senior Account Executive / EMEA (posted October 22, 2026), both for enterprise accounts, building pipeline "through your own outreach and in partnership with Marketing", fintech or financial services experience a plus; Solutions Engineers for EMEA and for LATAM (Sao Paulo), the LATAM role requiring Spanish and Portuguese for "Spanish- and Portuguese-speaking markets".Source
• Your websiteContent library: sitemaps hold 835 blog URLs, 257 KYC and 250 fraud articles, 148 podcast pages, 64 webinars, 33 reports and 24 guides, in English, Spanish and Brazilian Portuguese. The 92 English "case studies" include about 30 partnership announcements (URLs with "partner", "announcement" or "joins"). New entries include Webull, Uphold and Transpaygo. An events section has pages for conferences such as Marketplace Risk London 2026 and LATAM Fintech Market 2026.Source

Interview 10 buyers a month (wins and losses) within 30 days of the decision, tag reasons, and publish a monthly one-page summary to sales and product with competitor comparison updates.

Buyer reasons beat internal opinion, and the programme shows which claims actually win.

• Lost buyers decline

  Use a third-party interviewer.

• HiringSenior Director of Product Marketing (open, updated October 1, 2026): "your first mandate is to reposition the company. Today we're seen mainly as an identity verification vendor. We need the market to see the truth: That Veriff is a trust platform behind the world's largest consumer brands." "Every verification we run strengthens the Veriff Network, a trust layer that gets smarter with each check." The role owns positioning, launches, competitor comparisons, objection handling and win/loss insight, and asks for someone who makes "ambitious claims you can prove".Source
• HiringSales hiring: a Senior Account Executive / USA (New York, $120,000-$190,000 base) and a Senior Account Executive / EMEA (posted October 22, 2026), both for enterprise accounts, building pipeline "through your own outreach and in partnership with Marketing", fintech or financial services experience a plus; Solutions Engineers for EMEA and for LATAM (Sao Paulo), the LATAM role requiring Spanish and Portuguese for "Spanish- and Portuguese-speaking markets".Source

Build a UK hub that explains certified digital checks, run search ads on Right to Work terms, partner with two HR software platforms for an integration listing, and offer a short compliance webinar.

Regulation creates steady demand, and certification is a clear reason to choose Veriff.

• Rules change

  Review the hub each quarter.

• Your websiteUse-case and editorial pages: Right to Work and Right to Rent checks, reverification ("triggered by lifecycle events or rising risk"), age assurance and Know Your Employee; a news headline on October 15, 2026 read "UK Right to Work checks are live: Veriff outlines how platforms can avoid onboarding bottlenecks"; a blog post "Who's verifying your verifier?" argues the industry has not applied "know your users" to itself, and the homepage says Veriff builds its core models in-house and names its partners for adjacent checks: "we tell you exactly who".Source
• Your websitePress page: the "A history of growth" figures (total investment, valuation, employees, global customers) are filled in by a script, so the page source reads "0 M", "0 B" and "0 +". Recent news: G2 Leader in Identity Verification (Summer 2026), CNBC and Statista World's Top Fintech Companies 2026, FIDO certification for Full Auto IDV, UK digital identity trust framework (DIATF) certification, a Fraud Industry Pulse Survey 2026, deepfake surveys of Britons and Americans, and a new Chief Product Officer "to lead next phase of trust infrastructure strategy".Source
• HiringVP of Revenue Marketing (posted September 30, 2026): the team covers "Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing". First three months: diagnose the engine, agree ABM tiers "across 1:1, 1:few and scaled programmes" with Sales, and deliver "early wins such as an initial ABM pilot or improvements to website conversion". Nice to have: "emerging AEO / AI-driven discovery", "executive dinners and roundtables", and customer marketing "that have contributed to customer expansion".Source

Publish a quarterly report on repeat fraud: how often bad actors return across platforms, which industries they move between, deepfake and document trends. Give press an exclusive, pitch it to analysts, and give each target account a version for its industry.

Original data earns press and AI citations, and makes the network tangible quarter after quarter.

• Data sensitivity

  Aggregate and suppress small groups.

• Your websiteHomepage (checked October 22, 2026): title "The Global Leader in Identity Verification Software - Veriff", H1 "The Enterprise Identity Verification Platform". A three-layer section lists Platform, Solutions and Network; the Network layer is one line, "One shared network, stronger over time.", plus cross-linking that "Flags identities, documents, and devices that have shown risk elsewhere in the network". Headline metrics: 12,500+ documents, 230+ countries and territories, 50 languages; G2 rating 4.5/5.Source
• HiringSenior Director of Product Marketing (open, updated October 1, 2026): "your first mandate is to reposition the company. Today we're seen mainly as an identity verification vendor. We need the market to see the truth: That Veriff is a trust platform behind the world's largest consumer brands." "Every verification we run strengthens the Veriff Network, a trust layer that gets smarter with each check." The role owns positioning, launches, competitor comparisons, objection handling and win/loss insight, and asks for someone who makes "ambitious claims you can prove".Source
• Your websitePress page: the "A history of growth" figures (total investment, valuation, employees, global customers) are filled in by a script, so the page source reads "0 M", "0 B" and "0 +". Recent news: G2 Leader in Identity Verification (Summer 2026), CNBC and Statista World's Top Fintech Companies 2026, FIDO certification for Full Auto IDV, UK digital identity trust framework (DIATF) certification, a Fraud Industry Pulse Survey 2026, deepfake surveys of Britons and Americans, and a new Chief Product Officer "to lead next phase of trust infrastructure strategy".Source

Design an optional plan priced per active user per year that covers onboarding, reverification and authentication, with fair-use limits. Pilot it with five enterprise customers and compare revenue and usage.

A bundle encourages customers to check more often, which raises safety and revenue together.

• Revenue drops for light users

  Keep per-check pricing available.

• HiringSenior Technical Product Manager (Biometric Authentication): "Biometric Authentication is our second-largest product, and it's how we move customers from one-time identity checks to continuous, lifecycle-long trust" (silent re-verification, step-up authentication). The PM will "Own a commercial metric" in revenue, adoption or conversion and shape "packaging and pricing grounded in real unit economics".Source
• HiringSenior Director of Product Marketing (open, updated October 1, 2026): "your first mandate is to reposition the company. Today we're seen mainly as an identity verification vendor. We need the market to see the truth: That Veriff is a trust platform behind the world's largest consumer brands." "Every verification we run strengthens the Veriff Network, a trust layer that gets smarter with each check." The role owns positioning, launches, competitor comparisons, objection handling and win/loss insight, and asks for someone who makes "ambitious claims you can prove".Source
• Your websiteSelf-serve pricing: Essential $0.80 per verification ($49 monthly minimum), Plus $1.39 ($99), Premium $1.89 ($209), with a 15-day free trial of Premium and "No credit card needed"; add-ons are extended retention (+$0.30), PEP & sanctions (+$0.64) and ongoing monitoring (+$0.09). Biometric Authentication is not offered on any self-serve plan.Source

Publish a transparency page: which models are built in-house, which partners handle which checks, accuracy testing and certifications. Invite customers to use it as an RFP checklist, and ask analysts and buyers to apply it to every vendor.

Turning a difference into a buying criterion makes rivals answer Veriff's questions.

• Rivals dispute it

  Keep it factual and about Veriff.

• Your websiteUse-case and editorial pages: Right to Work and Right to Rent checks, reverification ("triggered by lifecycle events or rising risk"), age assurance and Know Your Employee; a news headline on October 15, 2026 read "UK Right to Work checks are live: Veriff outlines how platforms can avoid onboarding bottlenecks"; a blog post "Who's verifying your verifier?" argues the industry has not applied "know your users" to itself, and the homepage says Veriff builds its core models in-house and names its partners for adjacent checks: "we tell you exactly who".Source
• Your websitePress page: the "A history of growth" figures (total investment, valuation, employees, global customers) are filled in by a script, so the page source reads "0 M", "0 B" and "0 +". Recent news: G2 Leader in Identity Verification (Summer 2026), CNBC and Statista World's Top Fintech Companies 2026, FIDO certification for Full Auto IDV, UK digital identity trust framework (DIATF) certification, a Fraud Industry Pulse Survey 2026, deepfake surveys of Britons and Americans, and a new Chief Product Officer "to lead next phase of trust infrastructure strategy".Source
• HiringSenior Director of Product Marketing (open, updated October 1, 2026): "your first mandate is to reposition the company. Today we're seen mainly as an identity verification vendor. We need the market to see the truth: That Veriff is a trust platform behind the world's largest consumer brands." "Every verification we run strengthens the Veriff Network, a trust layer that gets smarter with each check." The role owns positioning, launches, competitor comparisons, objection handling and win/loss insight, and asks for someone who makes "ambitious claims you can prove".Source

Offer a team version: a fraud leader invites their reviewers, everyone takes the test, and the leader gets a report comparing the team with the survey benchmark. Fix the demo page title. Use reports as ABM openers.

A team benchmark is useful and personal, and it starts a conversation with the right buyer.

• Teams score poorly and feel blamed

  Frame results as industry-wide.

• Your websiteInteractive tools: a deepfake detection quiz (/deepfakes-quiz) and a "Spot the deepfake" demo whose page title still reads "Age Estimation Challenge | Test it Now!"; a fraud risk calculator; an age estimation demo; and a live IDV demo.Source
• Your websitePress page: the "A history of growth" figures (total investment, valuation, employees, global customers) are filled in by a script, so the page source reads "0 M", "0 B" and "0 +". Recent news: G2 Leader in Identity Verification (Summer 2026), CNBC and Statista World's Top Fintech Companies 2026, FIDO certification for Full Auto IDV, UK digital identity trust framework (DIATF) certification, a Fraud Industry Pulse Survey 2026, deepfake surveys of Britons and Americans, and a new Chief Product Officer "to lead next phase of trust infrastructure strategy".Source
• HiringVP of Revenue Marketing (posted September 30, 2026): the team covers "Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing". First three months: diagnose the engine, agree ABM tiers "across 1:1, 1:few and scaled programmes" with Sales, and deliver "early wins such as an initial ABM pilot or improvements to website conversion". Nice to have: "emerging AEO / AI-driven discovery", "executive dinners and roundtables", and customer marketing "that have contributed to customer expansion".Source

Update both samples to current SDKs, add a five-minute quickstart video for each, and link them from the trial welcome email.

Developers judge a vendor by its samples, and fresh ones speed trials.

• Samples drift again

  Add them to the release checklist.

• Developer footprintGitHub: 10 public repositories; the browser SDK was updated October 17, 2026, but the Android and iOS sample apps were last pushed in February 2024. The developer center promises launch "in under 48 hours" via SDKs, API or Zapier.Source
• Your websiteSelf-serve pricing: Essential $0.80 per verification ($49 monthly minimum), Plus $1.39 ($99), Premium $1.89 ($209), with a 15-day free trial of Premium and "No credit card needed"; add-ons are extended retention (+$0.30), PEP & sanctions (+$0.64) and ongoing monitoring (+$0.09). Biometric Authentication is not offered on any self-serve plan.Source

Write a case study on Veriff's own process (candidate experience, time taken, issues caught in aggregate) and use it on the Know Your Employee page and in HR campaigns.

Using your own product is the most credible proof, and it gives HR buyers a peer example.

• Candidates feel watched

  Explain why and how data is kept.

• HiringEvery Veriff job post says that "in the final stage of the recruitment process, we may request that you undergo identity verification", which is Veriff's own Know Your Employee use case applied to its hiring.Source
• Your websiteUse-case and editorial pages: Right to Work and Right to Rent checks, reverification ("triggered by lifecycle events or rising risk"), age assurance and Know Your Employee; a news headline on October 15, 2026 read "UK Right to Work checks are live: Veriff outlines how platforms can avoid onboarding bottlenecks"; a blog post "Who's verifying your verifier?" argues the industry has not applied "know your users" to itself, and the homepage says Veriff builds its core models in-house and names its partners for adjacent checks: "we tell you exactly who".Source