Parametric growth playbook

Split /contact in two. Keep a short general form for press, careers and questions. Make "Hire Bit" its own page with three parts. (1) How hiring Bit works, in four steps the team already follows: tell us the work, we try it on Bit (from a sample or a video), a first robot at your site with Bastion, then more robots as autonomy rises. (2) A scoping form of six to eight questions: which task (box assembly, pack out, taping, folding, other), what items or box sizes, units per shift, shifts per day, current headcount on that task, site city, and when they would want to start. (3) What happens next: a reply within a set time, with a yes, no or "send us a sample". Route answers into a simple pipeline sheet, tagged by task, so the team can see which work buyers actually bring.

Robot buyers need to know if their task fits before they will talk to sales. Specific questions make the form feel like a fit check rather than a cold email, and they give a seven-person team the details to reply with a useful answer instead of a call request. Tagging by task also shows which of the four tasks to build pages, demos and pricing around first.

[ ] Which work? Box assembly / Pack out / Taping / Folding / Other
[ ] What items or box sizes?
[ ] Units per shift today
[ ] Shifts per day
[ ] People on this task today
[ ] Site city
[ ] When would you want to start?
[ ] Email (required)

How hiring Bit works:
1. Tell us the work
2. We try it on Bit
3. A first robot at your site, run with Bastion
4. More robots as autonomy rises

We reply within [X] working days.

• A longer form means fewer messages

  Make only task and email required, and keep a one-line "just ask a question" link to the general form.

• Buyers ask for tasks Bit cannot do yet

  Reply honestly and keep the request as demand data for the roadmap.

• Your websiteContact page "Hire Bit": "Tell us about the work, or ask us anything." The form asks for an inquiry type (general inquiry, ordering a robot, press, careers or other), name, email and message, plus an optional how-you-heard and website field. No pricing, no FAQ and no reply time; after sending, it promises a reply by email.Source
• Your websiteSearch listing: title "Parametric | Bit, the robot you hire for warehouse work"; description "Parametric builds Bit, a two-armed mobile robot that businesses hire for repetitive warehouse work such as box assembly, pack out, taping and folding." The homepage headline changed from "AUTOMATE REPETITION TODAY" to "Meet Bit." over the past year.Source
• Your websiteHomepage: H1 "Meet Bit." and "Commercial autonomy made simple."; under "Bit learns repetitive work." it lists "Box assembly", "Pack out", "Taping" and "Folding"; "75%" of robot time "was autonomous in July 2026. In February it was 0%."; "130,000" episodes of manipulation data and "3,500+" hours of real-world robot operation. The page gives no price, pilot process, throughput, site requirements, customer logos or testimonials, and "Learn more" links back to the same page.Source
• Competitor researchRivals' own homepages: Formic sells "Full Service Automation for mid-market manufacturers. No CapEx. No Risk. No Problems." at one fixed monthly price, and shows 99.30% uptime over the last 12 months, a 12-week average lead time and an on-site evaluation offer; Dexterity shows a FedEx endorsement and "Start a deployment"; Verne Robotics ("Physical AI for building a better world") offers "Book a demo" and fine-tuning its model to your tasks.See the research Source

Add a short "What hiring Bit includes" block to the Hire Bit page: the unit of hire (per robot per month, or per robot-hour), what is included (the robot, setup, Bastion, remote help when Bit asks, maintenance and repairs), what the customer provides (floor space, power, network, materials), the minimum term and how to stop. A "from" price or a price range is better than nothing; if the team is not ready, state the unit and what is included.

Robotics buyers fear hidden capital and integration costs. Naming the unit and the inclusions removes the biggest unknown and filters out buyers who cannot afford it before anyone spends time on a call.

• Locking in a price too early

  Publish the unit and inclusions now and a "from" price only when the team is confident.

• #1 Turn "Hire Bit" into a short scoping form about the work, with a "how hiring Bit works" section above it

• Your websiteHomepage: H1 "Meet Bit." and "Commercial autonomy made simple."; under "Bit learns repetitive work." it lists "Box assembly", "Pack out", "Taping" and "Folding"; "75%" of robot time "was autonomous in July 2026. In February it was 0%."; "130,000" episodes of manipulation data and "3,500+" hours of real-world robot operation. The page gives no price, pilot process, throughput, site requirements, customer logos or testimonials, and "Learn more" links back to the same page.Source
• Your websiteContact page "Hire Bit": "Tell us about the work, or ask us anything." The form asks for an inquiry type (general inquiry, ordering a robot, press, careers or other), name, email and message, plus an optional how-you-heard and website field. No pricing, no FAQ and no reply time; after sending, it promises a reply by email.Source
• Competitor researchRivals' own homepages: Formic sells "Full Service Automation for mid-market manufacturers. No CapEx. No Risk. No Problems." at one fixed monthly price, and shows 99.30% uptime over the last 12 months, a 12-week average lead time and an on-site evaluation offer; Dexterity shows a FedEx endorsement and "Start a deployment"; Verne Robotics ("Physical AI for building a better world") offers "Book a demo" and fine-tuning its model to your tasks.See the research Source

Publish /bit/box-assembly, /bit/pack-out, /bit/taping and /bit/folding. Each page: a 30-second video of Bit doing the task, the items or box sizes it handles today, current autonomy on that task, rough units per hour, what it cannot do yet, and the Hire Bit form preset to that task.

Buyers search by the job they need done, not by robot name. Task pages capture that search, answer "can it do mine?" and let the scoping form start with the right task.

• Numbers change quickly

  Date each figure and refresh monthly.

• #1 Turn "Hire Bit" into a short scoping form about the work, with a "how hiring Bit works" section above it

• Your websiteSitemap (9 URLs, checked November 9, 2026): the homepage, the blog index and three posts, team, contact, privacy and terms. There are no pages for individual tasks, industries, pricing, Bastion, customer stories, safety or FAQs; the newest post is dated July 13, 2026.Source
• Your websiteHomepage: H1 "Meet Bit." and "Commercial autonomy made simple."; under "Bit learns repetitive work." it lists "Box assembly", "Pack out", "Taping" and "Folding"; "75%" of robot time "was autonomous in July 2026. In February it was 0%."; "130,000" episodes of manipulation data and "3,500+" hours of real-world robot operation. The page gives no price, pilot process, throughput, site requirements, customer logos or testimonials, and "Learn more" links back to the same page.Source

Add a short section under the autonomy number: when Bit is unsure it asks for help; a remote operator answers or takes over; the work still gets done; each help request becomes training data, which is why autonomy went from 0% to 75%. Say who answers (Parametric or the customer's staff), how fast, and whether help time is included in the hire.

It turns the weakest-looking number into the strongest part of the offer: the work is covered 100% of the time, and the robot improves from every help request.

• Buyers worry about remote operators watching their site

  Say what the operator sees and how access is controlled.

• Your websiteHomepage: H1 "Meet Bit." and "Commercial autonomy made simple."; under "Bit learns repetitive work." it lists "Box assembly", "Pack out", "Taping" and "Folding"; "75%" of robot time "was autonomous in July 2026. In February it was 0%."; "130,000" episodes of manipulation data and "3,500+" hours of real-world robot operation. The page gives no price, pilot process, throughput, site requirements, customer logos or testimonials, and "Learn more" links back to the same page.Source
• Your websiteHomepage fleet sections: "Bit works in fleets." has no body text; "We'll hand you tools to run your fleet." says only "Bastion is the app we use to run our own robots." above an example dashboard ("7 robots at 2 sites"; tasks "Fold towels", "Fold shipping box" and "Fold T-shirts"; "Bit asks for help": "The box flap did not fold after two tries." with "Ask" and "Take over" buttons). "Grow your business alongside Bit." shows only the hardware roadmap from Bit 0 ("Static torso") to Bit 1 ("Next").Source

Write one paragraph that connects them and use it everywhere: Bit learned to fold and handle soft goods in Parametric's own robot-run laundry, and now does the same repetitive packing and folding work for warehouses. Put it on the homepage under "Meet Bit.", on the team page and in the Y Combinator profile, and end each blog post with it.

A consistent story builds trust, and running its own laundry is proof most robot vendors cannot show.

• Narrowing too early

  Keep the story about the work (packing and folding), not one industry.

• Your websiteSearch listing: title "Parametric | Bit, the robot you hire for warehouse work"; description "Parametric builds Bit, a two-armed mobile robot that businesses hire for repetitive warehouse work such as box assembly, pack out, taping and folding." The homepage headline changed from "AUTOMATE REPETITION TODAY" to "Meet Bit." over the past year.Source
• Y CombinatorY Combinator company page (Fall 2025, team size 7, San Francisco): "Physical businesses that run themselves", starting with a laundromat designed for robotic operation. The launch post "Parametric: RL for Robotics" says "Existing robots learn generic averages from massive datasets. Our robots learn from customer feedback.", that the company is live with customers, and that its models can learn new on-site behaviors from less than an hour of data.Source
• Your websiteBlog: three research posts ("Calibration Precedes Evaluation", "Evaluation Precedes Capabilities" and "Monosemantic Features in Vision-Language-Action Models") written for researchers. "Evaluation Precedes Capabilities" says "Today, robots in a laundromat can fold a t-shirt, medium towel, or shorts" and that "not a single robot today can autonomously fold an entire basket of your laundry", with a roadmap to a robot that takes in dirty laundry and produces clean folded laundry. The posts offer an email signup but no buyer-facing next step beyond the "Hire Bit" link.Source

Replace the single figure with a small monthly chart of autonomous share of robot time, plus hours and episodes, updated on the first of each month from Bastion. Add a one-line note on what changed (a new task, a new hardware version).

A rising line is the most convincing proof of a learning robot, and a monthly update gives the team a reason to post on social and email the blog list.

• Autonomy dips when new tasks start

  Show autonomy per task, or mark when a new task was added.

• Your websiteHomepage: H1 "Meet Bit." and "Commercial autonomy made simple."; under "Bit learns repetitive work." it lists "Box assembly", "Pack out", "Taping" and "Folding"; "75%" of robot time "was autonomous in July 2026. In February it was 0%."; "130,000" episodes of manipulation data and "3,500+" hours of real-world robot operation. The page gives no price, pilot process, throughput, site requirements, customer logos or testimonials, and "Learn more" links back to the same page.Source
• Your websiteSitemap (9 URLs, checked November 9, 2026): the homepage, the blog index and three posts, team, contact, privacy and terms. There are no pages for individual tasks, industries, pricing, Bastion, customer stories, safety or FAQs; the newest post is dated July 13, 2026.Source

Self-host the fonts (or cut to one weight), preload the hero image with a high fetch priority, and serve it in a modern format at phone sizes. Recheck in PageSpeed.

The robot is the product; buyers on phones from a trade show or a LinkedIn post should see Bit first, not a blank hero.

• Font change alters the look

  Keep the same family, just served locally.

• PageSpeedGoogle PageSpeed (November 9, 2026): mobile score 78, desktop 97. In the phone lab test the largest element is the hero image of Bit, shown at 3.3 s (target 2.5 s), with about 0.75 s of render-blocking requests and 124 KB of Google Fonts in a 251 KB page. Real visitors pass Core Web Vitals (75th percentile LCP 1.2 s, INP 95 ms, CLS 0), although field LCP is about 30% slower than in the previous period.Source

Publish /bastion: what an operations manager sees (robots, sites, tasks, shift times), how help requests work (Ask, Take over), what reports it gives (hours, autonomy, units), who on the customer's team uses it, and a short screen recording.

Operations managers buy control and visibility as much as robots. A fleet app that Parametric runs its own business on is proof of maturity small rivals cannot show.

• Showing unfinished screens

  Show only views customers already use.

• Your websiteHomepage fleet sections: "Bit works in fleets." has no body text; "We'll hand you tools to run your fleet." says only "Bastion is the app we use to run our own robots." above an example dashboard ("7 robots at 2 sites"; tasks "Fold towels", "Fold shipping box" and "Fold T-shirts"; "Bit asks for help": "The box flap did not fold after two tries." with "Ask" and "Take over" buttons). "Grow your business alongside Bit." shows only the hardware roadmap from Bit 0 ("Static torso") to Bit 1 ("Next").Source
• Your websiteSitemap (9 URLs, checked November 9, 2026): the homepage, the blog index and three posts, team, contact, privacy and terms. There are no pages for individual tasks, industries, pricing, Bastion, customer stories, safety or FAQs; the newest post is dated July 13, 2026.Source

Ask one customer for a named or anonymous story: the task, the problem before Bit, setup time, hours worked, units handled, autonomy over time and what staff now do instead. Use Bastion data for every number, and add a 60-second video.

One real deployment with numbers is worth more than any spec. It also gives sales and social a story to repeat.

• Customer will not be named

  Publish by industry and city with real numbers.

• Y CombinatorY Combinator company page (Fall 2025, team size 7, San Francisco): "Physical businesses that run themselves", starting with a laundromat designed for robotic operation. The launch post "Parametric: RL for Robotics" says "Existing robots learn generic averages from massive datasets. Our robots learn from customer feedback.", that the company is live with customers, and that its models can learn new on-site behaviors from less than an hour of data.Source
• Your websiteSite links: the footer links only to Bit, Blog, Team, Hire Bit, the hello@ email, privacy and terms. No LinkedIn, X, YouTube or Instagram profile is linked from the site, and there are no case studies, testimonials or live chat.Source
• Competitor researchRivals' own homepages: Formic sells "Full Service Automation for mid-market manufacturers. No CapEx. No Risk. No Problems." at one fixed monthly price, and shows 99.30% uptime over the last 12 months, a 12-week average lead time and an on-site evaluation offer; Dexterity shows a FedEx endorsement and "Start a deployment"; Verne Robotics ("Physical AI for building a better world") offers "Book a demo" and fine-tuning its model to your tasks.See the research Source

Each week, search public job boards near San Francisco and any second launch city for pack-out, kitting, box assembly and folding roles. List companies with repeat or multi-shift posts, and send the operations lead a short note: the task, a clip of Bit doing it, and the hire terms. Track reply and site-visit rates by task.

Outbound works when the timing is right; a job post is a visible, current pain. It also keeps the first deployments near the shop, where the technician can reach them.

• Messaging reads as replacing workers

  Frame Bit as covering hard-to-fill shifts and moving staff to better work.

• #2 Publish the shape of the hire: what a month of Bit includes and what the customer provides

• Your websiteHomepage: H1 "Meet Bit." and "Commercial autonomy made simple."; under "Bit learns repetitive work." it lists "Box assembly", "Pack out", "Taping" and "Folding"; "75%" of robot time "was autonomous in July 2026. In February it was 0%."; "130,000" episodes of manipulation data and "3,500+" hours of real-world robot operation. The page gives no price, pilot process, throughput, site requirements, customer logos or testimonials, and "Learn more" links back to the same page.Source
• HiringRobotics Technician (San Francisco, $60K-$90K, on Y Combinator's job board): the company is moving from prototype to production and redesigns processes around robots rather than retrofitting human workflows. The technician assembles robots from drawings and BOMs, runs calibration and functional tests before robots leave the shop, diagnoses and repairs failures in the shop and at deployment sites, does preventive maintenance, keeps inspection checklists and hardware revision records, and travels to deployment sites.Source

Offer a free trial on the Hire Bit page: the buyer ships a small batch of their own boxes, tape or items, Parametric collects under an hour of data in its shop, and sends back a video of Bit doing that task plus a short readout (success rate, cycle time, what needs work). Cap it at a few trials a month.

Seeing a robot do your own task removes the biggest doubt in robot buying, and the sample itself becomes training data and a qualified lead.

• Trials eat engineering time

  Cap at a set number a month and accept only scoped requests.

• #1 Turn "Hire Bit" into a short scoping form about the work, with a "how hiring Bit works" section above it

• Y CombinatorY Combinator company page (Fall 2025, team size 7, San Francisco): "Physical businesses that run themselves", starting with a laundromat designed for robotic operation. The launch post "Parametric: RL for Robotics" says "Existing robots learn generic averages from massive datasets. Our robots learn from customer feedback.", that the company is live with customers, and that its models can learn new on-site behaviors from less than an hour of data.Source
• Your websiteHomepage: H1 "Meet Bit." and "Commercial autonomy made simple."; under "Bit learns repetitive work." it lists "Box assembly", "Pack out", "Taping" and "Folding"; "75%" of robot time "was autonomous in July 2026. In February it was 0%."; "130,000" episodes of manipulation data and "3,500+" hours of real-world robot operation. The page gives no price, pilot process, throughput, site requirements, customer logos or testimonials, and "Learn more" links back to the same page.Source

Generate a one-page weekly email per customer site: hours worked, units done, autonomy share, help requests and how fast they were answered, and the trend since start. Add a monthly review call where the founders propose the next task or robot.

Robot hires are renewed on visible value. A weekly number makes that value obvious to the site manager and to their boss, and sets up the expansion conversation.

• Bad weeks are visible

  Explain dips and the fix in the same email.

• #8 Give Bastion its own page: the fleet app is a selling point, not a footnote

• Your websiteHomepage fleet sections: "Bit works in fleets." has no body text; "We'll hand you tools to run your fleet." says only "Bastion is the app we use to run our own robots." above an example dashboard ("7 robots at 2 sites"; tasks "Fold towels", "Fold shipping box" and "Fold T-shirts"; "Bit asks for help": "The box flap did not fold after two tries." with "Ask" and "Take over" buttons). "Grow your business alongside Bit." shows only the hardware roadmap from Bit 0 ("Static torso") to Bit 1 ("Next").Source
• Y CombinatorY Combinator company page (Fall 2025, team size 7, San Francisco): "Physical businesses that run themselves", starting with a laundromat designed for robotic operation. The launch post "Parametric: RL for Robotics" says "Existing robots learn generic averages from massive datasets. Our robots learn from customer feedback.", that the company is live with customers, and that its models can learn new on-site behaviors from less than an hour of data.Source

Once the technician is in place, measure robot uptime and time-to-fix at each site for a quarter, then publish a simple commitment: target uptime, remote response time, on-site response time in the Bay Area, and preventive maintenance cadence. Put it on the Hire Bit page.

Buyers of hired robots are really buying reliability. A published commitment backed by a real field process answers the question competitors already answer.

• Missing a public target

  Commit below measured performance and report honestly.

• HiringRobotics Technician (San Francisco, $60K-$90K, on Y Combinator's job board): the company is moving from prototype to production and redesigns processes around robots rather than retrofitting human workflows. The technician assembles robots from drawings and BOMs, runs calibration and functional tests before robots leave the shop, diagnoses and repairs failures in the shop and at deployment sites, does preventive maintenance, keeps inspection checklists and hardware revision records, and travels to deployment sites.Source
• Competitor researchRivals' own homepages: Formic sells "Full Service Automation for mid-market manufacturers. No CapEx. No Risk. No Problems." at one fixed monthly price, and shows 99.30% uptime over the last 12 months, a 12-week average lead time and an on-site evaluation offer; Dexterity shows a FedEx endorsement and "Start a deployment"; Verne Robotics ("Physical AI for building a better world") offers "Book a demo" and fine-tuning its model to your tasks.See the research Source

Add a three-line box to each existing and future post: what the research changes for a customer (faster new tasks, fewer help requests, safer handling) and a link to the relevant task page or the bring-your-box trial. Send the email list a short buyer version of each post.

Technical posts attract engineers and operations leaders at automation-minded companies; a plain-language takeaway turns some of those readers into requests.

• Researchers dislike sales copy

  Keep it short and clearly separate from the post.

• #3 Give each of Bit's four tasks its own page with a video and real numbers

• Your websiteBlog: three research posts ("Calibration Precedes Evaluation", "Evaluation Precedes Capabilities" and "Monosemantic Features in Vision-Language-Action Models") written for researchers. "Evaluation Precedes Capabilities" says "Today, robots in a laundromat can fold a t-shirt, medium towel, or shorts" and that "not a single robot today can autonomously fold an entire basket of your laundry", with a roadmap to a robot that takes in dirty laundry and produces clean folded laundry. The posts offer an email signup but no buyer-facing next step beyond the "Hire Bit" link.Source
• Your websiteSitemap (9 URLs, checked November 9, 2026): the homepage, the blog index and three posts, team, contact, privacy and terms. There are no pages for individual tasks, industries, pricing, Bastion, customer stories, safety or FAQs; the newest post is dated July 13, 2026.Source

Each week, post one 15-30 second clip from real work (a box folded, a help request handled, a new task learned) on LinkedIn and X, with a one-line caption and a link to the task page. Add the profile links to the footer, and collect clips into a YouTube playlist per task.

Short real footage builds trust faster than any copy, reaches operations leaders where they read, and costs nothing because the footage already exists.

• Customer sites appear on camera

  Film in the shop or the company's own laundry, or get written approval.

• Your websiteSite links: the footer links only to Bit, Blog, Team, Hire Bit, the hello@ email, privacy and terms. No LinkedIn, X, YouTube or Instagram profile is linked from the site, and there are no case studies, testimonials or live chat.Source
• Your websiteHomepage: H1 "Meet Bit." and "Commercial autonomy made simple."; under "Bit learns repetitive work." it lists "Box assembly", "Pack out", "Taping" and "Folding"; "75%" of robot time "was autonomous in July 2026. In February it was 0%."; "130,000" episodes of manipulation data and "3,500+" hours of real-world robot operation. The page gives no price, pilot process, throughput, site requirements, customer logos or testimonials, and "Learn more" links back to the same page.Source

Approach two or three Bay Area packaging distributors with a simple referral deal: they introduce customers who hand-fold large volumes of boxes, Parametric pays a referral fee per hired robot, and the supplier keeps selling the boxes Bit folds. Give reps a one-page leaflet and a clip of Bit with standard box styles.

Suppliers gain stickier customers and a fee; Parametric gets warm introductions to the right buyers through someone they already trust.

• Low rep engagement

  Start with one distributor and a rep who already asked about automation.

• #3 Give each of Bit's four tasks its own page with a video and real numbers

• Your websiteHomepage: H1 "Meet Bit." and "Commercial autonomy made simple."; under "Bit learns repetitive work." it lists "Box assembly", "Pack out", "Taping" and "Folding"; "75%" of robot time "was autonomous in July 2026. In February it was 0%."; "130,000" episodes of manipulation data and "3,500+" hours of real-world robot operation. The page gives no price, pilot process, throughput, site requirements, customer logos or testimonials, and "Learn more" links back to the same page.Source
• Your websiteHomepage fleet sections: "Bit works in fleets." has no body text; "We'll hand you tools to run your fleet." says only "Bastion is the app we use to run our own robots." above an example dashboard ("7 robots at 2 sites"; tasks "Fold towels", "Fold shipping box" and "Fold T-shirts"; "Bit asks for help": "The box flap did not fold after two tries." with "Ask" and "Take over" buttons). "Grow your business alongside Bit." shows only the hardware roadmap from Bit 0 ("Static torso") to Bit 1 ("Next").Source

Publish /bit/site-requirements: footprint and reach, power, network, workstation height, materials supply, how Bit works near staff (stops, speeds, zones) and what the customer's team needs to do in week one. Offer a printable checklist. State only safety practices the team actually follows; do not claim certifications it does not hold.

Answering the safety and IT questions up front shortens approvals, and it signals that Parametric has done real deployments.

• Overstating safety

  Describe practices, not certifications, unless certified.

• HiringRobotics Technician (San Francisco, $60K-$90K, on Y Combinator's job board): the company is moving from prototype to production and redesigns processes around robots rather than retrofitting human workflows. The technician assembles robots from drawings and BOMs, runs calibration and functional tests before robots leave the shop, diagnoses and repairs failures in the shop and at deployment sites, does preventive maintenance, keeps inspection checklists and hardware revision records, and travels to deployment sites.Source
• Your websiteSitemap (9 URLs, checked November 9, 2026): the homepage, the blog index and three posts, team, contact, privacy and terms. There are no pages for individual tasks, industries, pricing, Bastion, customer stories, safety or FAQs; the newest post is dated July 13, 2026.Source

Host a one-hour visit once a month for eight to ten operations and fulfilment leaders: watch Bit fold and handle goods, see Bastion live, ask the team questions, and book a bring-your-box trial on the spot. Invite from the scoping form, outbound lists and partners.

Seeing robots do real paid work, with real help requests, convinces faster than any video, and a small group visit costs little.

• A bad day for the robots

  Show help requests openly; it is part of the story.

• #11 A bring-your-box trial: send us your boxes, get a video of Bit doing your task within a week

• Y CombinatorY Combinator company page (Fall 2025, team size 7, San Francisco): "Physical businesses that run themselves", starting with a laundromat designed for robotic operation. The launch post "Parametric: RL for Robotics" says "Existing robots learn generic averages from massive datasets. Our robots learn from customer feedback.", that the company is live with customers, and that its models can learn new on-site behaviors from less than an hour of data.Source
• Your websiteBlog: three research posts ("Calibration Precedes Evaluation", "Evaluation Precedes Capabilities" and "Monosemantic Features in Vision-Language-Action Models") written for researchers. "Evaluation Precedes Capabilities" says "Today, robots in a laundromat can fold a t-shirt, medium towel, or shorts" and that "not a single robot today can autonomously fold an entire basket of your laundry", with a roadmap to a robot that takes in dirty laundry and produces clean folded laundry. The posts offer an email signup but no buyer-facing next step beyond the "Hire Bit" link.Source

When a customer's weekly report shows a good month, ask the site manager for one introduction. If it becomes a hire, the referrer gets a free month on one robot. Keep it personal, from the founders.

Peer introductions close faster and cost less than outbound, and the reward is cheap for Parametric and valuable for the customer.

• Asking too early

  Only after a strong report and a good review call.

• #12 Send every customer a weekly Bastion report: hours, units, autonomy and help requests

• Your websiteHomepage fleet sections: "Bit works in fleets." has no body text; "We'll hand you tools to run your fleet." says only "Bastion is the app we use to run our own robots." above an example dashboard ("7 robots at 2 sites"; tasks "Fold towels", "Fold shipping box" and "Fold T-shirts"; "Bit asks for help": "The box flap did not fold after two tries." with "Ask" and "Take over" buttons). "Grow your business alongside Bit." shows only the hardware roadmap from Bit 0 ("Static torso") to Bit 1 ("Next").Source
• Your websiteSite links: the footer links only to Bit, Blog, Team, Hire Bit, the hello@ email, privacy and terms. No LinkedIn, X, YouTube or Instagram profile is linked from the site, and there are no case studies, testimonials or live chat.Source

Pilot a per-unit price with two customers: a fixed price per box assembled or per item folded, with a monthly minimum. Bastion counts units and shows them in the weekly report. Compare margin and win rate against per-robot pricing over two quarters.

It removes the buyer's main fear (paying for a robot that is waiting for help) and makes the comparison with labor cost a single number. As autonomy rises, Parametric's margin rises with it.

• Low-autonomy tasks lose money

  Offer per-unit only on tasks above an autonomy threshold.

• Disputes over counts

  Customer-visible counts with video samples.

• #2 Publish the shape of the hire: what a month of Bit includes and what the customer provides
• #12 Send every customer a weekly Bastion report: hours, units, autonomy and help requests

• Your websiteHomepage fleet sections: "Bit works in fleets." has no body text; "We'll hand you tools to run your fleet." says only "Bastion is the app we use to run our own robots." above an example dashboard ("7 robots at 2 sites"; tasks "Fold towels", "Fold shipping box" and "Fold T-shirts"; "Bit asks for help": "The box flap did not fold after two tries." with "Ask" and "Take over" buttons). "Grow your business alongside Bit." shows only the hardware roadmap from Bit 0 ("Static torso") to Bit 1 ("Next").Source
• Competitor researchRivals' own homepages: Formic sells "Full Service Automation for mid-market manufacturers. No CapEx. No Risk. No Problems." at one fixed monthly price, and shows 99.30% uptime over the last 12 months, a 12-week average lead time and an on-site evaluation offer; Dexterity shows a FedEx endorsement and "Start a deployment"; Verne Robotics ("Physical AI for building a better world") offers "Book a demo" and fine-tuning its model to your tasks.See the research Source
• Your websiteHomepage: H1 "Meet Bit." and "Commercial autonomy made simple."; under "Bit learns repetitive work." it lists "Box assembly", "Pack out", "Taping" and "Folding"; "75%" of robot time "was autonomous in July 2026. In February it was 0%."; "130,000" episodes of manipulation data and "3,500+" hours of real-world robot operation. The page gives no price, pilot process, throughput, site requirements, customer logos or testimonials, and "Learn more" links back to the same page.Source

Once the own laundry runs at high autonomy, write down the layout, the robot count, the Bastion setup and the unit economics, then offer it to a few independent wash-and-fold operators as a hired package: robots for folding, Bastion, training, and a share of savings or a per-pound fee. Start with one partner operator near San Francisco.

It turns Parametric's own business into a repeatable product with proven numbers, and every partner laundry adds data on the hardest soft-goods tasks.

• Splitting focus between warehouses and laundry

  Treat laundry as the same folding task in a second market, with one partner only until it works.

• #5 Tell one market story: laundry as the proving ground, packing and folding as the job

• Y CombinatorY Combinator company page (Fall 2025, team size 7, San Francisco): "Physical businesses that run themselves", starting with a laundromat designed for robotic operation. The launch post "Parametric: RL for Robotics" says "Existing robots learn generic averages from massive datasets. Our robots learn from customer feedback.", that the company is live with customers, and that its models can learn new on-site behaviors from less than an hour of data.Source
• Your websiteBlog: three research posts ("Calibration Precedes Evaluation", "Evaluation Precedes Capabilities" and "Monosemantic Features in Vision-Language-Action Models") written for researchers. "Evaluation Precedes Capabilities" says "Today, robots in a laundromat can fold a t-shirt, medium towel, or shorts" and that "not a single robot today can autonomously fold an entire basket of your laundry", with a roadmap to a robot that takes in dirty laundry and produces clean folded laundry. The posts offer an email signup but no buyer-facing next step beyond the "Hire Bit" link.Source

Release a small public benchmark: standard box styles, garments and pack-out kits, a scoring method based on the calibration staircase, and Bit's own results updated each quarter. Invite other robot teams and buyers to use it. Turn the results into a buyer's guide to evaluating packing robots.

It turns research credibility into commercial authority, earns links and press, and gives buyers a reason to start their evaluation on Parametric's site.

• Rivals score higher

  That still makes Parametric the referee; focus on improvement over time.

• #14 End every research post with "what this means for your packing line"

• Your websiteBlog: three research posts ("Calibration Precedes Evaluation", "Evaluation Precedes Capabilities" and "Monosemantic Features in Vision-Language-Action Models") written for researchers. "Evaluation Precedes Capabilities" says "Today, robots in a laundromat can fold a t-shirt, medium towel, or shorts" and that "not a single robot today can autonomously fold an entire basket of your laundry", with a roadmap to a robot that takes in dirty laundry and produces clean folded laundry. The posts offer an email signup but no buyer-facing next step beyond the "Hire Bit" link.Source
• Your websiteTeam page: "a small team in San Francisco, and we're hiring" (applications go through the contact form); backed by Y Combinator, Swell and Mana Ventures; the team comes from Covariant, Meta, Parallel Systems and Berkeley AI Research; Parametric is a public benefit corporation.Source

Run a small test outreach to Bay Area commercial laundries serving hotels, gyms and spas: a clip of Bit folding towels, the hire terms, and an offer to fold a sample batch. If two say yes to a trial, build a towel-folding page.

It sells the most mature task into a market with constant volume and hard-to-fill folding shifts, and bridges the warehouse and laundry stories.

• Industrial folders already exist for flat linen

  Target mixed loads and smaller laundries where machines do not fit.

• #11 A bring-your-box trial: send us your boxes, get a video of Bit doing your task within a week

• Your websiteHomepage fleet sections: "Bit works in fleets." has no body text; "We'll hand you tools to run your fleet." says only "Bastion is the app we use to run our own robots." above an example dashboard ("7 robots at 2 sites"; tasks "Fold towels", "Fold shipping box" and "Fold T-shirts"; "Bit asks for help": "The box flap did not fold after two tries." with "Ask" and "Take over" buttons). "Grow your business alongside Bit." shows only the hardware roadmap from Bit 0 ("Static torso") to Bit 1 ("Next").Source
• Your websiteBlog: three research posts ("Calibration Precedes Evaluation", "Evaluation Precedes Capabilities" and "Monosemantic Features in Vision-Language-Action Models") written for researchers. "Evaluation Precedes Capabilities" says "Today, robots in a laundromat can fold a t-shirt, medium towel, or shorts" and that "not a single robot today can autonomously fold an entire basket of your laundry", with a roadmap to a robot that takes in dirty laundry and produces clean folded laundry. The posts offer an email signup but no buyer-facing next step beyond the "Hire Bit" link.Source

Pilot with one light-industrial staffing agency in the Bay Area: the agency offers Bit to clients with unfilled pack-out or box-assembly shifts, Parametric supplies and runs the robot through Bastion, and the agency earns a margin on robot shifts. Start with one client site.

It plugs Bit into an existing buying habit and sales force, and the agency gains supply for shifts it cannot fill.

• Agency sees robots as a threat

  Position Bit for shifts the agency cannot fill today.

• #2 Publish the shape of the hire: what a month of Bit includes and what the customer provides

• Your websiteSearch listing: title "Parametric | Bit, the robot you hire for warehouse work"; description "Parametric builds Bit, a two-armed mobile robot that businesses hire for repetitive warehouse work such as box assembly, pack out, taping and folding." The homepage headline changed from "AUTOMATE REPETITION TODAY" to "Meet Bit." over the past year.Source
• Your websiteHomepage fleet sections: "Bit works in fleets." has no body text; "We'll hand you tools to run your fleet." says only "Bastion is the app we use to run our own robots." above an example dashboard ("7 robots at 2 sites"; tasks "Fold towels", "Fold shipping box" and "Fold T-shirts"; "Bit asks for help": "The box flap did not fold after two tries." with "Ask" and "Take over" buttons). "Grow your business alongside Bit." shows only the hardware roadmap from Bit 0 ("Static torso") to Bit 1 ("Next").Source