Vox Media is hiring a VP to lead podcast sales marketing and invent ad products across video, social and live, an experiential strategist for proactive pitches, and a Vulture Head of Social with "sponsorship fulfillment" in the brief. But a buyer who clicks "Media Kit" on voxmedia.com gets a Google Form whose brand checklist has no Vulture (or Thrillist), the "Editorial Calendar" link opens the 2025 New York Magazine calendar with every ad close date passed, and the audience figures on the homepage are sourced September 2025. A planner building 2027 budgets sees a company that looks a year behind its own news.
First action
Add Vulture to the form and swap in the current calendar today.
How to measure it
Qualified ad requests
- Now
- –
- Target
- +30%
- By
- 90 days
Steps
Fix the form
Every brand in the menu, including Vulture.
Sales Marketing Lead 1 hour
Replace the calendar
2026-27 editorial calendar and current specs.
Sales Marketing Lead 1 day
Refresh the figures
Current audience numbers with a source date.
Corporate Communications 2 days
Build the media kit page
Brand and podcast cards with formats and examples.
Sales Marketing Lead 2 weeks
Add new products
Video, social and live formats as they launch.
VP, Head of Podcast Go-To-Market ongoing
Route requests
By brand and budget to a seller within a day.
Sales Operations 1 week
Track
Requests, meetings and revenue by source.
Sales Operations monthly
Why it works
This week: add Vulture and every listed brand to the form, replace the calendar with the 2026-27 one, and refresh the network figures with a date. Then replace the form-as-media-kit with a real media kit page: one card per brand and per podcast tier with audience, formats (display, video podcast, Shorts, live, experiential, branded content, Concert) and two examples, a downloadable deck, and the form at the end for routing. Route answers by brand and budget to the right seller within a day.
Buyers shortlist partners from what they can find themselves before an RFP. Current numbers and complete brand lists keep Vox on the list, and the new GTM leader gets a place to launch new products the day they exist.
Ready to use
ChecklistAdvertiser front door checklist
[ ] Form brand list matches the site menu (add Vulture) [ ] Current NYMag editorial calendar and print specs [ ] Network figures with a source date, updated quarterly [ ] Media kit page: one card per brand and per podcast tier [ ] Formats: display, video podcast, Shorts, live, experiential, branded, Concert [ ] Two examples per format [ ] Form at the end, routed by brand and budget [ ] Owner and review date on the page
Risks and how to handle them
Numbers go stale again
Put an owner and a quarterly update date on the page.
A public page gives away pricing
Show formats and audience, keep rates in the deck.
Evidence
- HiringVP, Head of Podcast Go-To-Market (posted September 30, 2026): drives "advertising revenue growth" for "Vox Media's fast-growing talent network and podcast business" by "Developing big, proactive, original, creative ideas for partnerships between brands and our portfolio of shows/talent", "Innovating and inventing new ad products across video, social, and live", and leading "creative strategy and sales marketing efforts", with fluency in "the creator economy, and influencer marketing".Source
- Your websiteThe "Media Kit" link opens a Google Form, "Vox Media Advertising: Request for Information", asking for timing ("Immediately", "In the next 3 months"...) and budget; its brand checklist lists The Cut, Curbed, Grub Street, Intelligencer, New York Magazine, The Strategist, Vox and the Vox Media Podcast Network, but not Vulture or Thrillist, which the site menu lists as brands.Source
- Your websiteThe "New York Magazine Editorial Calendar" link opens "2025 EDITORIAL CALENDAR" (file "2025_NYM_Print_Calendar___Updated_12_6_24"), so every ad close date listed has passed; the print specs linked are a 2024 file and a The Cut file dated 1.22.25.Source
- Your websitevoxmedia.com homepage (checked October 21, 2026): "Vox Media is where influence sparks action"; network figures "Top 10 US Podcast Network", "30 Million Monthly Users", "325 million Social Media Followers", "1 Billion Annual Podcast Views and Downloads", sourced "September 2025"; no H1 heading; footer "© 2025". The Advertising menu offers Concert, Vox Creative, Podcast Advertising, "Media Kit", a "New York Magazine Editorial Calendar" and print specs.Source
- HiringHead of Social, Vulture (posted September 2, 2026): "Social media is a linchpin of Vulture's editorial operation"; goals cover "audience reach and engagement, subscription conversion, sponsorship fulfillment, and brand-building"; the role pitches "new social franchises", covers "red carpets, parties, premieres, award shows, and Vulture-led experiences", and will "Build a roster of freelance social producers, especially outside of New York".Source
- HiringSenior Experiential Strategist (posted September 30, 2026): drives "the creative positioning and go-to-market strategy for experiential offerings across New York Magazine, The Cut, Vulture, and The Strategist", develops "marquee multi-sponsor tentpole events", leads "experiential thinking for RFPs and proactive pitches" and decks "tied to priority experiential IP".Source