Warshauer Electric Supply growth playbook

Map each Warshauer department to the closest RexelUSA.com category, and 301-redirect every catalog URL there (with a Warshauer tag on the link so the order is credited to the branch). Where there is no good match, send it to a single Warshauer page explaining the move with the branch phone numbers. Then take the catalog URLs out of the sitemap and re-submit it in Google Search Console and Bing Webmaster Tools.

The search visibility Warshauer built over decades keeps working for the business instead of ending on blank pages, and every visit becomes a path to an order on the new platform.

[ ] Export /catalog/ URLs and clicks
[ ] Map each to a RexelUSA.com category
[ ] Add a Warshauer source tag
[ ] 301 every URL (no chains)
[ ] One "we have moved" page for leftovers
[ ] Remove catalog URLs from sitemap.xml
[ ] Re-submit in Search Console and Bing
[ ] Weekly check of tagged orders

• Category names differ between the two catalogs

  Map by product family and check the top 100 by hand.

• Redirect chains through the holding page

  Point straight at the final RexelUSA.com URL.

• Rexel USAThe page warshauer.com's "Shop Now" and "Login / Register" buttons open (checked October 20, 2026): "Warshauer Electric became a Rexel Company in June 2025." "The Warshauer.com online shopping experience has moved. Customers can now view account details and place orders at RexelUSA.com." "If you are an existing Warshauer customer, please contact your salesperson - they will e-mail you a link to create your password and connect to your account." The page redirects to RexelUSA.com after 20 seconds.Source
• Your websiteSitemap (checked October 20, 2026): 901 URLs, all dated October 20, 2026; 776 of them (86%) are /catalog/ department pages such as Lamps > Fluorescent Lamps. The HTML of those pages holds only the department name, "Page Loading..." and the site menus: no products, prices, description or link to the matching RexelUSA.com category.Source
• Your websiteHomepage: "free delivery to any jobsite", "exceptional fill rates"; branches in Tinton Falls (HQ), Parsippany, New Brunswick, Lakewood and Woodbury; training for licensed contractors (WTECH), aspiring electricians (WTRADE), interior designers (IDCEC), architects (AIA) and HVAC license holders. The footer links twelve other Warshauer sites, among them Shop EV Chargers, DCC Management Systems, Surge Protection Depot, E-Mon Submeters, Infratech Heaters, RAB Lighting, Siemens Electrical Products, The Lighting Design Center, Warshauer Tech and Warshauer Trade. The Locations page loads its addresses by script; its HTML has only a ZIP search box.Source

Publish a short guide on warshauer.com: what changed, how to request the account link with a form, how account numbers, pricing and open orders carry over, and who to call at each branch. Email every active account with a personal link, and give the counters a printed card with the same steps. Track which accounts have activated.

Every activated account keeps ordering online, and a clear guide removes the friction that pushes contractors to try another supply house.

• Customers worry prices changed

  Say plainly what stays the same and who to ask.

• Rexel USAThe page warshauer.com's "Shop Now" and "Login / Register" buttons open (checked October 20, 2026): "Warshauer Electric became a Rexel Company in June 2025." "The Warshauer.com online shopping experience has moved. Customers can now view account details and place orders at RexelUSA.com." "If you are an existing Warshauer customer, please contact your salesperson - they will e-mail you a link to create your password and connect to your account." The page redirects to RexelUSA.com after 20 seconds.Source
• Your websiteHomepage: "free delivery to any jobsite", "exceptional fill rates"; branches in Tinton Falls (HQ), Parsippany, New Brunswick, Lakewood and Woodbury; training for licensed contractors (WTECH), aspiring electricians (WTRADE), interior designers (IDCEC), architects (AIA) and HVAC license holders. The footer links twelve other Warshauer sites, among them Shop EV Chargers, DCC Management Systems, Surge Protection Depot, E-Mon Submeters, Infratech Heaters, RAB Lighting, Siemens Electrical Products, The Lighting Design Center, Warshauer Tech and Warshauer Trade. The Locations page loads its addresses by script; its HTML has only a ZIP search box.Source
• Your websiteAcquisition announcement on warshauer.com: founded in 1954, "180 employees and five locations across New Jersey"; services span "custom-configured switchgear, engineering and design services, generator sales and rentals, and advanced lighting solutions", green energy systems, "EV charging infrastructure, and energy retrofits", "preventative maintenance programs and a nationally accredited training platform". Rexel USA calls Warshauer "a leader in the New Jersey market" with "localized service".Source

Remove the Applebot block and the crawl delay, keep the existing rules for the script folders, and add clear rules for the AI crawlers you do or do not want. Make sure the branch pages, training and services are what they find first.

Contractors increasingly ask their phones and assistants where to buy; a one-file change puts Warshauer back in those answers.

• More crawler load

  Rate-limit at the server, not in robots.txt.

• Your websiterobots.txt: "User-agent: applebot / Disallow: /" and, for every crawler without its own rule, "Crawl-delay: 600" (one request every 10 minutes). Googlebot and bingbot have their own "Allow: /" rules. Apple says Applebot powers search features in Spotlight, Siri and Safari.Source
• Your websiteHomepage: "free delivery to any jobsite", "exceptional fill rates"; branches in Tinton Falls (HQ), Parsippany, New Brunswick, Lakewood and Woodbury; training for licensed contractors (WTECH), aspiring electricians (WTRADE), interior designers (IDCEC), architects (AIA) and HVAC license holders. The footer links twelve other Warshauer sites, among them Shop EV Chargers, DCC Management Systems, Surge Protection Depot, E-Mon Submeters, Infratech Heaters, RAB Lighting, Siemens Electrical Products, The Lighting Design Center, Warshauer Tech and Warshauer Trade. The Locations page loads its addresses by script; its HTML has only a ZIP search box.Source

Show the next 60 days of classes on warshauer.com and on each branch page, with date, branch, CEU hours, state and a register button, and mark them up as events so they can show in search. Feed the same list to the newsletter and social posts.

Electricians search for CEU classes near them when their renewal deadline approaches, and the class is the visit that brings them to the counter.

• Two places to update

  Feed both from one class list.

• Warshauer TechWarshauer Tech, "Established in January 2001", is a continuing education program "fully accredited by the State of New Jersey"; licensed electrical contractors "must receive 34 hours of continuing education" each triennial registration period. Classes run in Parsippany, New Brunswick, Lakewood and Tinton Falls, and registration is on a separate site, warshauertech.com, which offers CEUs "for New Jersey, Pennsylvania, the City of Philadelphia AND Delaware", a 34-hour package, a 15-hour package, prepaid packages, ASID designer CEUs, generator courses and HVAC courses.Source
• Your websiteThe Events page lists one event, under "Archived Events": "Warshauer Woodbury Grand Opening! 11/18/2022". The News page has years 2017 to 2025 and no 2026 stories; its lead story is the Siemens Bronze Eagle Award "for the fifth consecutive year". The marketing team sends a monthly newsletter through a Mailchimp form.Source
• Your websiteHomepage: "free delivery to any jobsite", "exceptional fill rates"; branches in Tinton Falls (HQ), Parsippany, New Brunswick, Lakewood and Woodbury; training for licensed contractors (WTECH), aspiring electricians (WTRADE), interior designers (IDCEC), architects (AIA) and HVAC license holders. The footer links twelve other Warshauer sites, among them Shop EV Chargers, DCC Management Systems, Surge Protection Depot, E-Mon Submeters, Infratech Heaters, RAB Lighting, Siemens Electrical Products, The Lighting Design Center, Warshauer Tech and Warshauer Trade. The Locations page loads its addresses by script; its HTML has only a ZIP search box.Source

Check the firewall or hosting rules that answer some automated clients with 403, allow verified tools (Google's lab tester, social link previews), and re-run the test. Then fix the real site's findings: language attribute, meta descriptions and the slower loading trend.

You cannot improve what you cannot measure, and link previews in email and social posts depend on the same access.

• Opening the firewall too far

  Allow named, verified tools only.

• Google PageSpeedReal visitors pass Core Web Vitals on warshauer.com (LCP 1.6s, INP 60 ms, CLS 0 at the 75th percentile), though loading got 18% slower over the year. Google's lab test did not see the site at all: it received a "403 Forbidden" page (4 elements, no meta description, no language attribute), so the lab scores describe the error page, not warshauer.com.Source
• Your websiterobots.txt: "User-agent: applebot / Disallow: /" and, for every crawler without its own rule, "Crawl-delay: 600" (one request every 10 minutes). Googlebot and bingbot have their own "Allow: /" rules. Apple says Applebot powers search features in Spotlight, Siri and Safari.Source

Publish one page per branch: address, hours, phone, map, the after-hours number, delivery area, the classes held there and the branch team, linked to its Google Business Profile. Add the same facts in structured data.

Branch-town searches are how new contractors find a supply house, and the pages back up the Google listings.

• Out-of-date hours

  One owner per branch page.

• Your websiteHomepage: "free delivery to any jobsite", "exceptional fill rates"; branches in Tinton Falls (HQ), Parsippany, New Brunswick, Lakewood and Woodbury; training for licensed contractors (WTECH), aspiring electricians (WTRADE), interior designers (IDCEC), architects (AIA) and HVAC license holders. The footer links twelve other Warshauer sites, among them Shop EV Chargers, DCC Management Systems, Surge Protection Depot, E-Mon Submeters, Infratech Heaters, RAB Lighting, Siemens Electrical Products, The Lighting Design Center, Warshauer Tech and Warshauer Trade. The Locations page loads its addresses by script; its HTML has only a ZIP search box.Source
• Your websiteGenerators and emergency service: generator sales "From 7kW-2MW", trailer-mounted generator and light tower rentals, start-up, transfer switch repair, yearly maintenance; contractors can call one number "to open any branch, any time - even nights and weekends ($200 fee may apply)"; 24/7 emergency generator service is "offered EXCLUSIVELY to Generator Service Contract holders (a $450 fee may apply), so be prepared before the weather".Source
• Warshauer TechWarshauer Tech, "Established in January 2001", is a continuing education program "fully accredited by the State of New Jersey"; licensed electrical contractors "must receive 34 hours of continuing education" each triennial registration period. Classes run in Parsippany, New Brunswick, Lakewood and Tinton Falls, and registration is on a separate site, warshauertech.com, which offers CEUs "for New Jersey, Pennsylvania, the City of Philadelphia AND Delaware", a 34-hour package, a 15-hour package, prepaid packages, ASID designer CEUs, generator courses and HVAC courses.Source

Record each attendee's hours, send a yearly and a 90-day-before-deadline email with hours done and needed, and offer the right package. Show counter staff a contractor's status when they are at the branch.

Reminders turn a deadline into steady class attendance, and every class is a visit to the branch.

• Privacy concerns

  Only email those who opted in.

• Warshauer TechWarshauer Tech, "Established in January 2001", is a continuing education program "fully accredited by the State of New Jersey"; licensed electrical contractors "must receive 34 hours of continuing education" each triennial registration period. Classes run in Parsippany, New Brunswick, Lakewood and Tinton Falls, and registration is on a separate site, warshauertech.com, which offers CEUs "for New Jersey, Pennsylvania, the City of Philadelphia AND Delaware", a 34-hour package, a 15-hour package, prepaid packages, ASID designer CEUs, generator courses and HVAC courses.Source
• Your websiteHomepage: "free delivery to any jobsite", "exceptional fill rates"; branches in Tinton Falls (HQ), Parsippany, New Brunswick, Lakewood and Woodbury; training for licensed contractors (WTECH), aspiring electricians (WTRADE), interior designers (IDCEC), architects (AIA) and HVAC license holders. The footer links twelve other Warshauer sites, among them Shop EV Chargers, DCC Management Systems, Surge Protection Depot, E-Mon Submeters, Infratech Heaters, RAB Lighting, Siemens Electrical Products, The Lighting Design Center, Warshauer Tech and Warshauer Trade. The Locations page loads its addresses by script; its HTML has only a ZIP search box.Source

Publish a graduate showcase each class (with consent), invite contractor customers to interview at graduation, and offer accounts that hire a graduate a starter-kit discount for that apprentice.

Helping customers hire is a reason to stay that no catalog price can match, and the new hires start their careers buying from Warshauer.

• Few graduates per class

  Start with the largest accounts.

• Warshauer TradeWarshauer Trade: a 144-hour "Introduction to Electrical Contracting" course; graduates "leave with a complete set of tools at no additional charge"; a State of NJ eligible training provider on the NJ ETPL and an NJ Department of Labor approved private career school; Lakewood and Woodbury campuses, scholarships, testimonials and a Spanish-language section ("Disponible en Español"). warshauer.com lists graduation news from 2022, 2023 and 2024.Source
• Your websiteHomepage: "free delivery to any jobsite", "exceptional fill rates"; branches in Tinton Falls (HQ), Parsippany, New Brunswick, Lakewood and Woodbury; training for licensed contractors (WTECH), aspiring electricians (WTRADE), interior designers (IDCEC), architects (AIA) and HVAC license holders. The footer links twelve other Warshauer sites, among them Shop EV Chargers, DCC Management Systems, Surge Protection Depot, E-Mon Submeters, Infratech Heaters, RAB Lighting, Siemens Electrical Products, The Lighting Design Center, Warshauer Tech and Warshauer Trade. The Locations page loads its addresses by script; its HTML has only a ZIP search box.Source
• Your websiteAcquisition announcement on warshauer.com: founded in 1954, "180 employees and five locations across New Jersey"; services span "custom-configured switchgear, engineering and design services, generator sales and rentals, and advanced lighting solutions", green energy systems, "EV charging infrastructure, and energy retrofits", "preventative maintenance programs and a nationally accredited training platform". Rexel USA calls Warshauer "a leader in the New Jersey market" with "localized service".Source

Email and call every generator buyer without a contract, offering yearly maintenance plus guaranteed emergency response, with a contractor referral fee for installers who sign their customers up.

Contracts bring recurring revenue and lock in the emergency calls that would otherwise go to another service company.

• Technician capacity

  Spread maintenance visits across the year.

• Your websiteGenerators and emergency service: generator sales "From 7kW-2MW", trailer-mounted generator and light tower rentals, start-up, transfer switch repair, yearly maintenance; contractors can call one number "to open any branch, any time - even nights and weekends ($200 fee may apply)"; 24/7 emergency generator service is "offered EXCLUSIVELY to Generator Service Contract holders (a $450 fee may apply), so be prepared before the weather".Source
• Your websiteAcquisition announcement on warshauer.com: founded in 1954, "180 employees and five locations across New Jersey"; services span "custom-configured switchgear, engineering and design services, generator sales and rentals, and advanced lighting solutions", green energy systems, "EV charging infrastructure, and energy retrofits", "preventative maintenance programs and a nationally accredited training platform". Rexel USA calls Warshauer "a leader in the New Jersey market" with "localized service".Source

Decide site by site: keep the ones that sell or rank on their own, and move the rest into sections of warshauer.com with redirects. Use one header, one branch list and one sign-up across all of them.

Fewer, stronger sites are easier to keep current and rank better, especially after the move to Rexel.

• Losing rankings

  Redirect page by page.

• Your websiteHomepage: "free delivery to any jobsite", "exceptional fill rates"; branches in Tinton Falls (HQ), Parsippany, New Brunswick, Lakewood and Woodbury; training for licensed contractors (WTECH), aspiring electricians (WTRADE), interior designers (IDCEC), architects (AIA) and HVAC license holders. The footer links twelve other Warshauer sites, among them Shop EV Chargers, DCC Management Systems, Surge Protection Depot, E-Mon Submeters, Infratech Heaters, RAB Lighting, Siemens Electrical Products, The Lighting Design Center, Warshauer Tech and Warshauer Trade. The Locations page loads its addresses by script; its HTML has only a ZIP search box.Source
• Warshauer Green Energyshopevchargers.com ("A division of Warshauer Electric Supply"): EV chargers, "A PROUD PARTNER OF JUICEBOX - 1 OF 2 STATE APPROVED UTILITY REBATE EV CHARGERS", New Jersey utility EV rebate pages, DCC energy management systems, Generac PWRcell battery storage, solar meter socket adapters, energy audits and contractor training courses.Source
• The Lighting Design Centerwarshauerlightingdesign.com: a decorative lighting showroom with designers, appointments, a virtual tour, featured projects and window shades; brands include Visual Comfort, Hudson Valley Lighting, Schonbek, Sonneman, Hinkley, Modern Forms, Tech Lighting and Hunter Douglas.Source

Offer a designer trade account with sample loans, project quotes and showroom appointments, run a monthly CEU lunch for designers and architects, and follow each specified project through to the contractor's order.

Winning the specifier wins the order, and CEUs are a reason for designers to visit the showroom.

• Long project cycles

  Track specs, not only orders.

• The Lighting Design Centerwarshauerlightingdesign.com: a decorative lighting showroom with designers, appointments, a virtual tour, featured projects and window shades; brands include Visual Comfort, Hudson Valley Lighting, Schonbek, Sonneman, Hinkley, Modern Forms, Tech Lighting and Hunter Douglas.Source
• Your websiteHomepage: "free delivery to any jobsite", "exceptional fill rates"; branches in Tinton Falls (HQ), Parsippany, New Brunswick, Lakewood and Woodbury; training for licensed contractors (WTECH), aspiring electricians (WTRADE), interior designers (IDCEC), architects (AIA) and HVAC license holders. The footer links twelve other Warshauer sites, among them Shop EV Chargers, DCC Management Systems, Surge Protection Depot, E-Mon Submeters, Infratech Heaters, RAB Lighting, Siemens Electrical Products, The Lighting Design Center, Warshauer Tech and Warshauer Trade. The Locations page loads its addresses by script; its HTML has only a ZIP search box.Source
• Warshauer TechWarshauer Tech, "Established in January 2001", is a continuing education program "fully accredited by the State of New Jersey"; licensed electrical contractors "must receive 34 hours of continuing education" each triennial registration period. Classes run in Parsippany, New Brunswick, Lakewood and Tinton Falls, and registration is on a separate site, warshauertech.com, which offers CEUs "for New Jersey, Pennsylvania, the City of Philadelphia AND Delaware", a 34-hour package, a 15-hour package, prepaid packages, ASID designer CEUs, generator courses and HVAC courses.Source

Create packages for contractors: charger, load management or panel, and a rebate checklist completed with the customer. Train installers in a WTECH class and list trained contractors on the site.

Bundles raise order size and the rebate help makes Warshauer the easiest place to buy for EV jobs.

• Rebate rules change

  Check programs each month.

• Warshauer Green Energyshopevchargers.com ("A division of Warshauer Electric Supply"): EV chargers, "A PROUD PARTNER OF JUICEBOX - 1 OF 2 STATE APPROVED UTILITY REBATE EV CHARGERS", New Jersey utility EV rebate pages, DCC energy management systems, Generac PWRcell battery storage, solar meter socket adapters, energy audits and contractor training courses.Source
• Warshauer TechWarshauer Tech, "Established in January 2001", is a continuing education program "fully accredited by the State of New Jersey"; licensed electrical contractors "must receive 34 hours of continuing education" each triennial registration period. Classes run in Parsippany, New Brunswick, Lakewood and Tinton Falls, and registration is on a separate site, warshauertech.com, which offers CEUs "for New Jersey, Pennsylvania, the City of Philadelphia AND Delaware", a 34-hour package, a 15-hour package, prepaid packages, ASID designer CEUs, generator courses and HVAC courses.Source
• Your websiteCustom Quick-Ship switchgear: P5 panelboards built with Siemens components and configured "by simply filling out a form online", interiors up to 1200 amps, switchboards with 2000-amp bussing; "Average lead time: 4 to 6 weeks".Source

Film one short tip per class (code changes, wiring tricks, product demos), post it on YouTube Shorts, TikTok and LinkedIn, and link each to the next class.

Short practical clips reach apprentices and contractors where they already watch, and they promote the classes.

• Instructor time

  Film during class demos.

• YouTubeThe Warshauer Electric YouTube channel has about 95 subscribers, 152 videos and 22,740 views; the site links it as "Video-Based Training". The site also links Facebook, Instagram, LinkedIn and TikTok.Source
• Warshauer TechWarshauer Tech, "Established in January 2001", is a continuing education program "fully accredited by the State of New Jersey"; licensed electrical contractors "must receive 34 hours of continuing education" each triennial registration period. Classes run in Parsippany, New Brunswick, Lakewood and Tinton Falls, and registration is on a separate site, warshauertech.com, which offers CEUs "for New Jersey, Pennsylvania, the City of Philadelphia AND Delaware", a 34-hour package, a 15-hour package, prepaid packages, ASID designer CEUs, generator courses and HVAC courses.Source
• Warshauer TradeWarshauer Trade: a 144-hour "Introduction to Electrical Contracting" course; graduates "leave with a complete set of tools at no additional charge"; a State of NJ eligible training provider on the NJ ETPL and an NJ Department of Labor approved private career school; Lakewood and Woodbury campuses, scholarships, testimonials and a Spanish-language section ("Disponible en Español"). warshauer.com lists graduation news from 2022, 2023 and 2024.Source

Set a two-day quote promise, route form requests to a named estimator, show the promise on the page, and follow up every unanswered quote after a week.

Contractors bidding jobs pick the supplier who answers first with a firm price and date.

• Estimator capacity

  Back up with Rexel resources.

• Your websiteCustom Quick-Ship switchgear: P5 panelboards built with Siemens components and configured "by simply filling out a form online", interiors up to 1200 amps, switchboards with 2000-amp bussing; "Average lead time: 4 to 6 weeks".Source
• Your websiteAcquisition announcement on warshauer.com: founded in 1954, "180 employees and five locations across New Jersey"; services span "custom-configured switchgear, engineering and design services, generator sales and rentals, and advanced lighting solutions", green energy systems, "EV charging infrastructure, and energy retrofits", "preventative maintenance programs and a nationally accredited training platform". Rexel USA calls Warshauer "a leader in the New Jersey market" with "localized service".Source

Decide with Rexel whether to renew Warshauer's registration or bid under Rexel's, update the state contracts page with the current list, and tell public-sector customers which entity to use.

Public buyers need a clean answer, and lapsed registration can quietly drop the company from bid lists.

• Confused buyers

  One letter explaining the entity.

• SAM.govThe federal SAM.gov registration of WARSHAUER ELECTRIC SUPPLY CO INC (Tinton Falls, NJ; small business; primary NAICS 423610) expired on July 30, 2026. warshauer.com links a state contracts list dated January 15, 2026.Source
• Rexel USAThe page warshauer.com's "Shop Now" and "Login / Register" buttons open (checked October 20, 2026): "Warshauer Electric became a Rexel Company in June 2025." "The Warshauer.com online shopping experience has moved. Customers can now view account details and place orders at RexelUSA.com." "If you are an existing Warshauer customer, please contact your salesperson - they will e-mail you a link to create your password and connect to your account." The page redirects to RexelUSA.com after 20 seconds.Source

Add Spanish versions of the Trade course page, a CEU explainer and the branch pages, and offer one Spanish-taught class per quarter. Hire or train bilingual counter staff where demand shows.

A Spanish path is a clear reason for crews to choose Warshauer's counter and classes.

• Poor translation

  Have bilingual staff review.

• Warshauer TradeWarshauer Trade: a 144-hour "Introduction to Electrical Contracting" course; graduates "leave with a complete set of tools at no additional charge"; a State of NJ eligible training provider on the NJ ETPL and an NJ Department of Labor approved private career school; Lakewood and Woodbury campuses, scholarships, testimonials and a Spanish-language section ("Disponible en Español"). warshauer.com lists graduation news from 2022, 2023 and 2024.Source
• Warshauer TechWarshauer Tech, "Established in January 2001", is a continuing education program "fully accredited by the State of New Jersey"; licensed electrical contractors "must receive 34 hours of continuing education" each triennial registration period. Classes run in Parsippany, New Brunswick, Lakewood and Tinton Falls, and registration is on a separate site, warshauertech.com, which offers CEUs "for New Jersey, Pennsylvania, the City of Philadelphia AND Delaware", a 34-hour package, a 15-hour package, prepaid packages, ASID designer CEUs, generator courses and HVAC courses.Source
• Your websiteHomepage: "free delivery to any jobsite", "exceptional fill rates"; branches in Tinton Falls (HQ), Parsippany, New Brunswick, Lakewood and Woodbury; training for licensed contractors (WTECH), aspiring electricians (WTRADE), interior designers (IDCEC), architects (AIA) and HVAC license holders. The footer links twelve other Warshauer sites, among them Shop EV Chargers, DCC Management Systems, Surge Protection Depot, E-Mon Submeters, Infratech Heaters, RAB Lighting, Siemens Electrical Products, The Lighting Design Center, Warshauer Tech and Warshauer Trade. The Locations page loads its addresses by script; its HTML has only a ZIP search box.Source

Package the courses, instructors and registration so other Rexel branches can host or stream them, starting with Pennsylvania and Delaware where Warshauer is already approved. Share the class calendar across Rexel sites.

Training brings contractors through the door, and scaling it across Rexel makes Warshauer's team the group's education leader.

• Accreditation by state

  Start where approvals exist.

• Your websiteAcquisition announcement on warshauer.com: founded in 1954, "180 employees and five locations across New Jersey"; services span "custom-configured switchgear, engineering and design services, generator sales and rentals, and advanced lighting solutions", green energy systems, "EV charging infrastructure, and energy retrofits", "preventative maintenance programs and a nationally accredited training platform". Rexel USA calls Warshauer "a leader in the New Jersey market" with "localized service".Source
• Warshauer TechWarshauer Tech, "Established in January 2001", is a continuing education program "fully accredited by the State of New Jersey"; licensed electrical contractors "must receive 34 hours of continuing education" each triennial registration period. Classes run in Parsippany, New Brunswick, Lakewood and Tinton Falls, and registration is on a separate site, warshauertech.com, which offers CEUs "for New Jersey, Pennsylvania, the City of Philadelphia AND Delaware", a 34-hour package, a 15-hour package, prepaid packages, ASID designer CEUs, generator courses and HVAC courses.Source
• Warshauer TradeWarshauer Trade: a 144-hour "Introduction to Electrical Contracting" course; graduates "leave with a complete set of tools at no additional charge"; a State of NJ eligible training provider on the NJ ETPL and an NJ Department of Labor approved private career school; Lakewood and Woodbury campuses, scholarships, testimonials and a Spanish-language section ("Disponible en Español"). warshauer.com lists graduation news from 2022, 2023 and 2024.Source

Create a yearly plan for commercial sites (generator service, switchgear thermal scans, surge device checks, lighting retrofit audits) with a single contract and report.

Recurring service revenue and a yearly report that leads to replacement and retrofit sales.

• Technician shortage

  Hire from Warshauer Trade graduates.

• Your websiteAcquisition announcement on warshauer.com: founded in 1954, "180 employees and five locations across New Jersey"; services span "custom-configured switchgear, engineering and design services, generator sales and rentals, and advanced lighting solutions", green energy systems, "EV charging infrastructure, and energy retrofits", "preventative maintenance programs and a nationally accredited training platform". Rexel USA calls Warshauer "a leader in the New Jersey market" with "localized service".Source
• Your websiteGenerators and emergency service: generator sales "From 7kW-2MW", trailer-mounted generator and light tower rentals, start-up, transfer switch repair, yearly maintenance; contractors can call one number "to open any branch, any time - even nights and weekends ($200 fee may apply)"; 24/7 emergency generator service is "offered EXCLUSIVELY to Generator Service Contract holders (a $450 fee may apply), so be prepared before the weather".Source
• Your websiteReference pages already on warshauer.com: electrical industry slang terms, electrical symbols, a dark sky lighting law guide, CEU state requirements, bulb shapes, lighting terms and NJAC surge protection code requirements.Source

Offer a compliance review for site lighting plans, a list of compliant fixtures, and a CEU class for contractors and planners. Pitch it to towns and developers.

Compliance is a reason to specify Warshauer fixtures early on public and commercial projects.

• Few ordinances

  Start with towns that have them.

• Your websiteReference pages already on warshauer.com: electrical industry slang terms, electrical symbols, a dark sky lighting law guide, CEU state requirements, bulb shapes, lighting terms and NJAC surge protection code requirements.Source
• The Lighting Design Centerwarshauerlightingdesign.com: a decorative lighting showroom with designers, appointments, a virtual tour, featured projects and window shades; brands include Visual Comfort, Hudson Valley Lighting, Schonbek, Sonneman, Hinkley, Modern Forms, Tech Lighting and Hunter Douglas.Source
• Warshauer TechWarshauer Tech, "Established in January 2001", is a continuing education program "fully accredited by the State of New Jersey"; licensed electrical contractors "must receive 34 hours of continuing education" each triennial registration period. Classes run in Parsippany, New Brunswick, Lakewood and Tinton Falls, and registration is on a separate site, warshauertech.com, which offers CEUs "for New Jersey, Pennsylvania, the City of Philadelphia AND Delaware", a 34-hour package, a 15-hour package, prepaid packages, ASID designer CEUs, generator courses and HVAC courses.Source

Make a weekly "Do you know this one?" quiz on TikTok and Instagram from the pages, with the answer and a link to Warshauer Trade.

Fun content reaches young electricians and builds the brand with the next generation of customers.

• Off-brand jokes

  Keep it about the trade.

• Your websiteReference pages already on warshauer.com: electrical industry slang terms, electrical symbols, a dark sky lighting law guide, CEU state requirements, bulb shapes, lighting terms and NJAC surge protection code requirements.Source
• YouTubeThe Warshauer Electric YouTube channel has about 95 subscribers, 152 videos and 22,740 views; the site links it as "Video-Based Training". The site also links Facebook, Instagram, LinkedIn and TikTok.Source
• Warshauer TradeWarshauer Trade: a 144-hour "Introduction to Electrical Contracting" course; graduates "leave with a complete set of tools at no additional charge"; a State of NJ eligible training provider on the NJ ETPL and an NJ Department of Labor approved private career school; Lakewood and Woodbury campuses, scholarships, testimonials and a Spanish-language section ("Disponible en Español"). warshauer.com lists graduation news from 2022, 2023 and 2024.Source

Start an alumni group with a yearly event, CEU discounts and a counter perk, and ask alumni to refer new students.

Early loyalty becomes lifetime accounts, and alumni are the best recruiters for the school.

• Low response

  Start with recent classes.

• Warshauer TradeWarshauer Trade: a 144-hour "Introduction to Electrical Contracting" course; graduates "leave with a complete set of tools at no additional charge"; a State of NJ eligible training provider on the NJ ETPL and an NJ Department of Labor approved private career school; Lakewood and Woodbury campuses, scholarships, testimonials and a Spanish-language section ("Disponible en Español"). warshauer.com lists graduation news from 2022, 2023 and 2024.Source
• Warshauer TechWarshauer Tech, "Established in January 2001", is a continuing education program "fully accredited by the State of New Jersey"; licensed electrical contractors "must receive 34 hours of continuing education" each triennial registration period. Classes run in Parsippany, New Brunswick, Lakewood and Tinton Falls, and registration is on a separate site, warshauertech.com, which offers CEUs "for New Jersey, Pennsylvania, the City of Philadelphia AND Delaware", a 34-hour package, a 15-hour package, prepaid packages, ASID designer CEUs, generator courses and HVAC courses.Source

Ask generator buyers to opt in to texts, send a short test checklist when a major storm is forecast, and offer a quick service visit or a service contract.

A useful reminder at the right moment builds trust and fills the schedule before the emergency calls.

• Too many texts

  Only for major storms.

• Your websiteGenerators and emergency service: generator sales "From 7kW-2MW", trailer-mounted generator and light tower rentals, start-up, transfer switch repair, yearly maintenance; contractors can call one number "to open any branch, any time - even nights and weekends ($200 fee may apply)"; 24/7 emergency generator service is "offered EXCLUSIVELY to Generator Service Contract holders (a $450 fee may apply), so be prepared before the weather".Source