Wellhub growth playbook

Render each section once instead of several hidden copies, load chat, session-recording and enrichment scripts only after the first interaction, split the homepage bundle by section, and give the new website team a speed budget (INP under 200 ms, LCP under 2.5 s) that every new or AI-assembled section must pass.

Slow responses lose form starts on the pages that create MQLs and sign-ups, and a budget set now stops agent-built content from making it worse.

[ ] Performance trace of the first tap on mobile
[ ] Each section rendered once (no hidden duplicates)
[ ] Chat, recording and enrichment scripts after first interaction
[ ] Homepage bundle split by section
[ ] Hero image sized and preloaded
[ ] Budget in CI: INP < 200 ms, LCP < 2.5 s
[ ] Monthly Chrome UX Report check
[ ] Form-start rate tracked before and after

• Tools lose data

  Load them later rather than removing them.

• Duplicated sections serve mobile and desktop layouts

  Use one responsive section instead of separate copies.

• Google PageSpeedUS homepage on mobile: performance 42 (desktop 66), largest contentful paint 11.4 s and total blocking time 1,006 ms in the lab. Real Chrome visitors: interaction to next paint 543 ms for the page and 470 ms across the site at the 75th percentile (Google's "good" limit is 200 ms), LCP 1.9 s and getting 10% slower. Accessibility flags: low colour contrast and "<html> element does not have a [lang] attribute". The homepage HTML is about 590 KB, and most headings and paragraphs appear two to four times in it.Source
• HiringWebsite Experience Sr. Director (posted September 9, 2026, Brazil or US): owns the website's move to "an Agentic Website Experience and Operations model, where AI agents increasingly handle content assembly, personalization, identity resolution, and optimization"; owns "conversion rate optimization end-to-end" and "website performance measurement and automated reporting (traffic, MQLs, sign-ups, conversions)".Source
• Your websiteThe list of script sources the site allows names five chat or chatbot tools (Zendesk, Drift, Qualified, Blip, Inbenta), two session-recording tools (Hotjar, Microsoft Clarity), two account-enrichment tools (6sense, Clearbit), HubSpot, Segment, Optimizely and more.Source

Add hreflang tags for every equivalent page (or in the sitemaps), set lang on the html element per locale, and add an x-default. Check Search Console for the wrong country ranking.

Right-country results mean right prices, plans and sales teams, and the missing lang attribute is also an accessibility fix.

• Mismatched pages

  Only pair pages that truly match.

• Your websiteInternational setup: 18 country sites (US, UK, Ireland, Canada, Brazil, Mexico, Germany, Spain, France, Italy and others) share one domain, but the US, UK, German, Brazilian and Spanish homepages have no hreflang tags in the page or the sitemap, and their <html> tag carries no language.Source
• Google PageSpeedUS homepage on mobile: performance 42 (desktop 66), largest contentful paint 11.4 s and total blocking time 1,006 ms in the lab. Real Chrome visitors: interaction to next paint 543 ms for the page and 470 ms across the site at the 75th percentile (Google's "good" limit is 200 ms), LCP 1.9 s and getting 10% slower. Accessibility flags: low colour contrast and "<html> element does not have a [lang] attribute". The homepage HTML is about 590 KB, and most headings and paragraphs appear two to four times in it.Source
• HiringWebsite Experience Sr. Director (posted September 9, 2026, Brazil or US): owns the website's move to "an Agentic Website Experience and Operations model, where AI agents increasingly handle content assembly, personalization, identity resolution, and optimization"; owns "conversion rate optimization end-to-end" and "website performance measurement and automated reporting (traffic, MQLs, sign-ups, conversions)".Source

Change the title template to "<Gym> on Wellhub - <City> | from $<price>/mo" and the description to the rating, starting plan, price and top activities. Test on one state first, then roll out to every country.

The answer people search for is already on the page; putting it in the result lifts clicks without new content.

• Prices change

  Fill the price from the live plan data.

• Your websiteGym pages (checked October 21, 2026): the US partner sitemap lists 26,374 gym and studio pages, and the city search sitemaps about 123,000 more US URLs. A gym page such as /en-us/search/partners/f45-summerlin-las-vegas/ shows a 4.92 rating from 12 reviews, "Starting at Titanium Plan ... $159.99/mo", a "Check eligibility" button and nearby gyms with their plans, but its title is just "F45 Summerlin - Las Vegas" (no Wellhub) and its description is "Access the F45 Summerlin gym - Las Vegas. Circuit training, HIIT classes." On city search pages, "Refer Your Company" appears only as a footer link.Source
• Your websiteEmployee side: 10 plans "ranging from Digital at $0.00/month ... to Diamond at $344.99/month"; "Employee plans cost up to 50% less than direct memberships"; "No enrollment or cancellation fees". A "Refer your company" page asks employees for their HR contact: "Our sales team will contact your referral". Homepage proof: "61% of employees had no gym membership prior to Wellhub", "35% Reduction in annual employee healthcare costs", "30% reduction in turnover", each footnoted.Source

Add a banner on search results: "Not on Wellhub at work? Tell your HR team", opening the referral form prefilled with the city. Route referrals to BDRs with the gyms the employee looked at.

An employee asking HR is a warm introduction, and the gyms they searched give sales a personal opening.

• Low-quality referrals

  Ask for company and HR contact before submitting.

• Your websiteEmployee side: 10 plans "ranging from Digital at $0.00/month ... to Diamond at $344.99/month"; "Employee plans cost up to 50% less than direct memberships"; "No enrollment or cancellation fees". A "Refer your company" page asks employees for their HR contact: "Our sales team will contact your referral". Homepage proof: "61% of employees had no gym membership prior to Wellhub", "35% Reduction in annual employee healthcare costs", "30% reduction in turnover", each footnoted.Source
• Your websiteGym pages (checked October 21, 2026): the US partner sitemap lists 26,374 gym and studio pages, and the city search sitemaps about 123,000 more US URLs. A gym page such as /en-us/search/partners/f45-summerlin-las-vegas/ shows a 4.92 rating from 12 reviews, "Starting at Titanium Plan ... $159.99/mo", a "Check eligibility" button and nearby gyms with their plans, but its title is just "F45 Summerlin - Las Vegas" (no Wellhub) and its description is "Access the F45 Summerlin gym - Las Vegas. Circuit training, HIIT classes." On city search pages, "Refer Your Company" appears only as a footer link.Source
• HiringSales hiring: a Go-To-Market Engineer (posted September 25) who designs "signal-based outbound" with "why now" triggers (job changes, company growth signals, CRM re-engagement) in Clay, Salesforce and Salesloft; Enterprise BDRs in New York and Miami (October 7); SDRs in Berlin and Munich; and a US Regional Engagement Analyst (October 15) who will "Facilitate webinars for launch clients" and "Record on-demand content introducing Wellhub to clients".Source

List every tool with an owner, its purpose and the pages it runs on; keep one per job; load the survivors after interaction; and review the list each quarter.

Fewer tools mean faster pages and one source of truth for conversion data.

• A team relies on a tool

  Agree the replacement before removing it.

• Your websiteThe list of script sources the site allows names five chat or chatbot tools (Zendesk, Drift, Qualified, Blip, Inbenta), two session-recording tools (Hotjar, Microsoft Clarity), two account-enrichment tools (6sense, Clearbit), HubSpot, Segment, Optimizely and more.Source
• Google PageSpeedUS homepage on mobile: performance 42 (desktop 66), largest contentful paint 11.4 s and total blocking time 1,006 ms in the lab. Real Chrome visitors: interaction to next paint 543 ms for the page and 470 ms across the site at the 75th percentile (Google's "good" limit is 200 ms), LCP 1.9 s and getting 10% slower. Accessibility flags: low colour contrast and "<html> element does not have a [lang] attribute". The homepage HTML is about 590 KB, and most headings and paragraphs appear two to four times in it.Source
• HiringWebsite Experience Sr. Director (posted September 9, 2026, Brazil or US): owns the website's move to "an Agentic Website Experience and Operations model, where AI agents increasingly handle content assembly, personalization, identity resolution, and optimization"; owns "conversion rate optimization end-to-end" and "website performance measurement and automated reporting (traffic, MQLs, sign-ups, conversions)".Source

Move sign-up, login and help to wellhub.com addresses (with redirects), update titles and the get-started description, and keep "formerly Gympass" only where it helps search.

One brand through the journey builds trust and keeps analytics on one domain.

• Login disruption

  Keep old addresses working with redirects.

• Your websiteBrand leftovers: US city search pages are titled "... | Wellhub (Gympass)"; the employee "Find your plan" and "Login" links go to gympass.com, the help center lives on helpcenter.gympass.com, and the get-started page's meta description is just "Get Started".Source
• HiringWebsite Experience Sr. Director (posted September 9, 2026, Brazil or US): owns the website's move to "an Agentic Website Experience and Operations model, where AI agents increasingly handle content assembly, personalization, identity resolution, and optimization"; owns "conversion rate optimization end-to-end" and "website performance measurement and automated reporting (traffic, MQLs, sign-ups, conversions)".Source

Send each partner a badge, a link to its page, sample posts and an in-portal reminder. Report clicks back to partners.

Partners get new members, Wellhub gets thousands of local links, and the partner sees Wellhub promoting them.

• Partners ignore the kit

  Add it to the Partner Portal home screen.

• Your websitePartners page: "Loved by 25K+ partners in the US", "Grow your fitness or wellness business for free", "Wellhub actively promotes your services"; "20M+ employees globally with access", "33K+ companies"; partners "Create your profile", "Integrate CMS" and "Get paid each month". The homepage claims "110,000+ In-person gyms & studios", "3,800 Virtual personal trainers" and "90+ Premium wellness apps".Source
• HiringSenior Director, Partner Engagement & CRM (Global) (posted October 15, 2026): owns "the global partner lifecycle: the engine that takes a partner from first sign-up to sustained, long-term business growth"; "Partner lifecycle is the most agent-amenable surface in Partner Marketing", where Wellhub "expects AI to deliver visible, measurable leverage". A Partner Marketing Senior Manager for France and Benelux (posted July 30) drives "partner network growth, partner engagement, and partner satisfaction (PSAT)".Source
• HiringPartner-side product: the Partners Acquisition team "owns ... the entire acquisition journey (self-sign-up funnels, referral systems, automated content setup, and system activation)" and runs "multiple parallel A/B tests" in Growthbook (Frontend Manager, posted September 7). The Partner Portal serves "more than 100,000 partners worldwide", with OKRs on "partner onboarding speed, self-service adoption ... payout transparency, and partner retention" (Staff Product Manager, Partners, posted August 7).Source
• Your websiteGym pages (checked October 21, 2026): the US partner sitemap lists 26,374 gym and studio pages, and the city search sitemaps about 123,000 more US URLs. A gym page such as /en-us/search/partners/f45-summerlin-las-vegas/ shows a 4.92 rating from 12 reviews, "Starting at Titanium Plan ... $159.99/mo", a "Check eligibility" button and nearby gyms with their plans, but its title is just "F45 Summerlin - Las Vegas" (no Wellhub) and its description is "Access the F45 Summerlin gym - Las Vegas. Circuit training, HIIT classes." On city search pages, "Refer Your Company" appears only as a footer link.Source

Build a journey that watches each new partner's setup, sends the next step by email or WhatsApp, flags stalls to a human, and celebrates the first paid visit.

Partners who see a first visit quickly stay, and automation lets the team handle many more partners.

• Generic messages

  Use the partner's own setup status.

• HiringSenior Director, Partner Engagement & CRM (Global) (posted October 15, 2026): owns "the global partner lifecycle: the engine that takes a partner from first sign-up to sustained, long-term business growth"; "Partner lifecycle is the most agent-amenable surface in Partner Marketing", where Wellhub "expects AI to deliver visible, measurable leverage". A Partner Marketing Senior Manager for France and Benelux (posted July 30) drives "partner network growth, partner engagement, and partner satisfaction (PSAT)".Source
• HiringPartner-side product: the Partners Acquisition team "owns ... the entire acquisition journey (self-sign-up funnels, referral systems, automated content setup, and system activation)" and runs "multiple parallel A/B tests" in Growthbook (Frontend Manager, posted September 7). The Partner Portal serves "more than 100,000 partners worldwide", with OKRs on "partner onboarding speed, self-service adoption ... payout transparency, and partner retention" (Staff Product Manager, Partners, posted August 7).Source
• Your websitePartners page: "Loved by 25K+ partners in the US", "Grow your fitness or wellness business for free", "Wellhub actively promotes your services"; "20M+ employees globally with access", "33K+ companies"; partners "Create your profile", "Integrate CMS" and "Get paid each month". The homepage claims "110,000+ In-person gyms & studios", "3,800 Virtual personal trainers" and "90+ Premium wellness apps".Source

Send each partner a monthly report: visits, payout, new members, busiest times and one tip (add off-peak slots, update photos), with a link to the portal.

Partners who see the money stay and promote Wellhub to members.

• Low payouts discourage

  Pair with a tip to grow visits.

• HiringPartner-side product: the Partners Acquisition team "owns ... the entire acquisition journey (self-sign-up funnels, referral systems, automated content setup, and system activation)" and runs "multiple parallel A/B tests" in Growthbook (Frontend Manager, posted September 7). The Partner Portal serves "more than 100,000 partners worldwide", with OKRs on "partner onboarding speed, self-service adoption ... payout transparency, and partner retention" (Staff Product Manager, Partners, posted August 7).Source
• Your websitePartners page: "Loved by 25K+ partners in the US", "Grow your fitness or wellness business for free", "Wellhub actively promotes your services"; "20M+ employees globally with access", "33K+ companies"; partners "Create your profile", "Integrate CMS" and "Get paid each month". The homepage claims "110,000+ In-person gyms & studios", "3,800 Virtual personal trainers" and "90+ Premium wellness apps".Source
• HiringSenior Director, Partner Engagement & CRM (Global) (posted October 15, 2026): owns "the global partner lifecycle: the engine that takes a partner from first sign-up to sustained, long-term business growth"; "Partner lifecycle is the most agent-amenable surface in Partner Marketing", where Wellhub "expects AI to deliver visible, measurable leverage". A Partner Marketing Senior Manager for France and Benelux (posted July 30) drives "partner network growth, partner engagement, and partner satisfaction (PSAT)".Source

Score companies by referral volume and repeat interest, push them to Salesforce, and start a Salesloft sequence that tells HR how many of their staff asked.

HR responds when its own employees ask, which shortens enterprise cycles.

• Employee privacy

  Share only counts, never names.

• HiringSales hiring: a Go-To-Market Engineer (posted September 25) who designs "signal-based outbound" with "why now" triggers (job changes, company growth signals, CRM re-engagement) in Clay, Salesforce and Salesloft; Enterprise BDRs in New York and Miami (October 7); SDRs in Berlin and Munich; and a US Regional Engagement Analyst (October 15) who will "Facilitate webinars for launch clients" and "Record on-demand content introducing Wellhub to clients".Source
• Your websiteEmployee side: 10 plans "ranging from Digital at $0.00/month ... to Diamond at $344.99/month"; "Employee plans cost up to 50% less than direct memberships"; "No enrollment or cancellation fees". A "Refer your company" page asks employees for their HR contact: "Our sales team will contact your referral". Homepage proof: "61% of employees had no gym membership prior to Wellhub", "35% Reduction in annual employee healthcare costs", "30% reduction in turnover", each footnoted.Source

Publish fair pages comparing network size, plans, employee pricing, mental health, reporting and launch time, with sources and dates.

Benefits buyers research alternatives before calling sales, and AI assistants cite clear comparisons.

• Facts go stale

  Date each page.

• Your websiteSitemaps: 3,099 blog posts (1,127 in en-us), 97 US resources including a burnout calculator and an interview calculator; no page comparing Wellhub with ClassPass, FitOn Health or other corporate wellness rivals. "The Work-Life Wellness Report 2027" is promoted as "Launching November 2026".Source
• Competitor researchRivals' own homepages: FitOn Health (peerfit.com now redirects to it), a "holistic corporate wellness program" with "Fitness, nutrition, and mental health in one platform"; ClassPass sells a corporate plan for the same HR buyers.See the research Source
• Your websitePartners page: "Loved by 25K+ partners in the US", "Grow your fitness or wellness business for free", "Wellhub actively promotes your services"; "20M+ employees globally with access", "33K+ companies"; partners "Create your profile", "Integrate CMS" and "Get paid each month". The homepage claims "110,000+ In-person gyms & studios", "3,800 Virtual personal trainers" and "90+ Premium wellness apps".Source
• Your websiteEmployee side: 10 plans "ranging from Digital at $0.00/month ... to Diamond at $344.99/month"; "Employee plans cost up to 50% less than direct memberships"; "No enrollment or cancellation fees". A "Refer your company" page asks employees for their HR contact: "Our sales team will contact your referral". Homepage proof: "61% of employees had no gym membership prior to Wellhub", "35% Reduction in annual employee healthcare costs", "30% reduction in turnover", each footnoted.Source

Build a seven-day WhatsApp journey: welcome, a short check-in, a matched first session or group, and a reminder, with A/B tests on timing and tone.

WhatsApp is read in Brazil and Italy, and an early first session drives retention and HR-visible engagement.

• Sensitive topic

  Clinical review of every message, easy opt-out.

• HiringLifecycle Marketing Specialist (Wellz) (posted September 18, 2026): "Wellz by Wellhub is our corporate mental health platform" with online therapy, group sessions and "24/7 specialist chat support"; the hire owns CRM and lifecycle "across acquisition, activation, engagement, retention, reactivation, and recovery" over "Email, Push, and WhatsApp" in CleverTap, "across Brazil and Italy".Source

Run a cross-sell campaign to HR at current clients with a Wellz pilot offer and the HR dashboard demo, triggered at renewal.

Selling to existing clients is cheaper than new logos and deepens the relationship.

• Channel conflict

  Coordinate with account managers.

• HiringLifecycle Marketing Specialist (Wellz) (posted September 18, 2026): "Wellz by Wellhub is our corporate mental health platform" with online therapy, group sessions and "24/7 specialist chat support"; the hire owns CRM and lifecycle "across acquisition, activation, engagement, retention, reactivation, and recovery" over "Email, Push, and WhatsApp" in CleverTap, "across Brazil and Italy".Source
• Your websitePartners page: "Loved by 25K+ partners in the US", "Grow your fitness or wellness business for free", "Wellhub actively promotes your services"; "20M+ employees globally with access", "33K+ companies"; partners "Create your profile", "Integrate CMS" and "Get paid each month". The homepage claims "110,000+ In-person gyms & studios", "3,800 Virtual personal trainers" and "90+ Premium wellness apps".Source

Each month, film two member stories at partner gyms, post them on Wellhub and partner channels, and use them in HR sales decks.

Real people at real gyms prove the benefit to employees and HR at once, and partners share content about themselves.

• Consent

  Signed releases.

• HiringNetwork and new ventures: a US Strategic Partnerships Director (posted September 18) for "large-scale gym chains", launching "first-to-market" initiatives including "exclusive co-marketing plays"; Social Media Specialists in the UK, Germany and Romania; and a Staff Product Manager for an Occupational Health bet in Brazil, a market where "every company is legally required to run occupational exams" (NR-01, eSocial) yet that "still runs on paper".Source
• Your websitePartners page: "Loved by 25K+ partners in the US", "Grow your fitness or wellness business for free", "Wellhub actively promotes your services"; "20M+ employees globally with access", "33K+ companies"; partners "Create your profile", "Integrate CMS" and "Get paid each month". The homepage claims "110,000+ In-person gyms & studios", "3,800 Virtual personal trainers" and "90+ Premium wellness apps".Source

Give each new client a launch page with the recorded intro, the eligible plans, top nearby gyms and a sign-up button; send HR weekly activation numbers.

Activation in the first month decides renewal, and HR wants proof.

• Client branding needs

  Allow logo and message only.

• HiringSales hiring: a Go-To-Market Engineer (posted September 25) who designs "signal-based outbound" with "why now" triggers (job changes, company growth signals, CRM re-engagement) in Clay, Salesforce and Salesloft; Enterprise BDRs in New York and Miami (October 7); SDRs in Berlin and Munich; and a US Regional Engagement Analyst (October 15) who will "Facilitate webinars for launch clients" and "Record on-demand content introducing Wellhub to clients".Source
• Your websiteEmployee side: 10 plans "ranging from Digital at $0.00/month ... to Diamond at $344.99/month"; "Employee plans cost up to 50% less than direct memberships"; "No enrollment or cancellation fees". A "Refer your company" page asks employees for their HR contact: "Our sales team will contact your referral". Homepage proof: "61% of employees had no gym membership prior to Wellhub", "35% Reduction in annual employee healthcare costs", "30% reduction in turnover", each footnoted.Source

Detect the visitor type (referrer, company, past visits, choice on get-started) and assemble the page for them: ROI and case studies for HR, eligibility and nearby gyms for employees, earnings for partners. Test against the current page.

A page built for each audience converts better than one page for all.

• Wrong guesses

  Always offer a quick audience switch.

• HiringWebsite Experience Sr. Director (posted September 9, 2026, Brazil or US): owns the website's move to "an Agentic Website Experience and Operations model, where AI agents increasingly handle content assembly, personalization, identity resolution, and optimization"; owns "conversion rate optimization end-to-end" and "website performance measurement and automated reporting (traffic, MQLs, sign-ups, conversions)".Source
• Google PageSpeedUS homepage on mobile: performance 42 (desktop 66), largest contentful paint 11.4 s and total blocking time 1,006 ms in the lab. Real Chrome visitors: interaction to next paint 543 ms for the page and 470 ms across the site at the 75th percentile (Google's "good" limit is 200 ms), LCP 1.9 s and getting 10% slower. Accessibility flags: low colour contrast and "<html> element does not have a [lang] attribute". The homepage HTML is about 590 KB, and most headings and paragraphs appear two to four times in it.Source
• Your websitePartners page: "Loved by 25K+ partners in the US", "Grow your fitness or wellness business for free", "Wellhub actively promotes your services"; "20M+ employees globally with access", "33K+ companies"; partners "Create your profile", "Integrate CMS" and "Get paid each month". The homepage claims "110,000+ In-person gyms & studios", "3,800 Virtual personal trainers" and "90+ Premium wellness apps".Source

Run joint campaigns with two chains: in-club signage, chain app messages and Wellhub ads for employees near those clubs, with tracked activations.

Chains get new members, Wellhub gets activations, and HR sees big names in the network.

• Chain conflict

  Keep offers non-exclusive where possible.

• HiringNetwork and new ventures: a US Strategic Partnerships Director (posted September 18) for "large-scale gym chains", launching "first-to-market" initiatives including "exclusive co-marketing plays"; Social Media Specialists in the UK, Germany and Romania; and a Staff Product Manager for an Occupational Health bet in Brazil, a market where "every company is legally required to run occupational exams" (NR-01, eSocial) yet that "still runs on paper".Source
• Your websitePartners page: "Loved by 25K+ partners in the US", "Grow your fitness or wellness business for free", "Wellhub actively promotes your services"; "20M+ employees globally with access", "33K+ companies"; partners "Create your profile", "Integrate CMS" and "Get paid each month". The homepage claims "110,000+ In-person gyms & studios", "3,800 Virtual personal trainers" and "90+ Premium wellness apps".Source

Publish a Portuguese landing page explaining the problem and the product, collect a waitlist from current Brazilian clients, and recruit design partners from it.

Demand evidence and design partners make the 0-to-1 build faster and safer.

• Regulatory complexity

  Involve legal from the first page.

• HiringNetwork and new ventures: a US Strategic Partnerships Director (posted September 18) for "large-scale gym chains", launching "first-to-market" initiatives including "exclusive co-marketing plays"; Social Media Specialists in the UK, Germany and Romania; and a Staff Product Manager for an Occupational Health bet in Brazil, a market where "every company is legally required to run occupational exams" (NR-01, eSocial) yet that "still runs on paper".Source

After launch, publish pages by city and industry with the relevant findings and nearby network stats, and pitch local business press.

Local data earns local links and gives sales a reason to call in each city.

• Small samples

  Only publish cuts with enough responses.

• Your websiteSitemaps: 3,099 blog posts (1,127 in en-us), 97 US resources including a burnout calculator and an interview calculator; no page comparing Wellhub with ClassPass, FitOn Health or other corporate wellness rivals. "The Work-Life Wellness Report 2027" is promoted as "Launching November 2026".Source
• Your websitePartners page: "Loved by 25K+ partners in the US", "Grow your fitness or wellness business for free", "Wellhub actively promotes your services"; "20M+ employees globally with access", "33K+ companies"; partners "Create your profile", "Integrate CMS" and "Get paid each month". The homepage claims "110,000+ In-person gyms & studios", "3,800 Virtual personal trainers" and "90+ Premium wellness apps".Source

Build an ROI calculator: headcount, turnover and benefit spend in, estimated savings out, with assumptions shown and a demo request.

Personal numbers move budget decisions, and the calculator captures qualified leads.

• Overpromising

  Show ranges and assumptions.

• Your websiteEmployee side: 10 plans "ranging from Digital at $0.00/month ... to Diamond at $344.99/month"; "Employee plans cost up to 50% less than direct memberships"; "No enrollment or cancellation fees". A "Refer your company" page asks employees for their HR contact: "Our sales team will contact your referral". Homepage proof: "61% of employees had no gym membership prior to Wellhub", "35% Reduction in annual employee healthcare costs", "30% reduction in turnover", each footnoted.Source
• Your websiteSitemaps: 3,099 blog posts (1,127 in en-us), 97 US resources including a burnout calculator and an interview calculator; no page comparing Wellhub with ClassPass, FitOn Health or other corporate wellness rivals. "The Work-Life Wellness Report 2027" is promoted as "Launching November 2026".Source

Gym pages already show the cheapest plan that includes the gym. Where partners agree, add their direct monthly price next to it and the saving.

A concrete saving at the gym they want is the strongest reason to activate.

• Partners object

  Show only with consent.

• #3 Put "Wellhub", the plan and the price into every gym page's search result

• Your websiteEmployee side: 10 plans "ranging from Digital at $0.00/month ... to Diamond at $344.99/month"; "Employee plans cost up to 50% less than direct memberships"; "No enrollment or cancellation fees". A "Refer your company" page asks employees for their HR contact: "Our sales team will contact your referral". Homepage proof: "61% of employees had no gym membership prior to Wellhub", "35% Reduction in annual employee healthcare costs", "30% reduction in turnover", each footnoted.Source
• Your websiteGym pages (checked October 21, 2026): the US partner sitemap lists 26,374 gym and studio pages, and the city search sitemaps about 123,000 more US URLs. A gym page such as /en-us/search/partners/f45-summerlin-las-vegas/ shows a 4.92 rating from 12 reviews, "Starting at Titanium Plan ... $159.99/mo", a "Check eligibility" button and nearby gyms with their plans, but its title is just "F45 Summerlin - Las Vegas" (no Wellhub) and its description is "Access the F45 Summerlin gym - Las Vegas. Circuit training, HIIT classes." On city search pages, "Refer Your Company" appears only as a footer link.Source