Grow Therapy growth playbook

Add a second path to /pcp-physicians: "Refer a patient". Each partner office gets a short link and QR code (for example growtherapy.com/r/<office>) that opens the normal find-a-provider flow with the office captured, plus a one-page patient handout (what Grow is, insurance and cost, how to book) for the exam room and after-visit summary. Log the office code at booking so the referral engine can credit outreach, report referrals per office, and later send status updates within what patients consent to. Fix the "employees" wording on the physicians and payors pages in the same release, and send all copy through clinical and compliance review.

Offices refer more when it takes one action, and coded links give the new sales team the referral and attribution data its goals depend on, from the first week.

[ ] "Refer a patient" next to "Partner with us" on /pcp-physicians
[ ] Short coded link and QR per office
[ ] Office code saved at booking
[ ] One-page patient handout, reviewed
[ ] "Employees' lives" wording fixed on physicians and payors pages
[ ] Referrals per office in HubSpot
[ ] Monthly office summary, within consent rules

• Privacy of referral data

  Capture only the office code at booking; share status with offices only within consent and HIPAA rules.

• Offices forget the link

  Add it to the after-visit summary template and the account manager's monthly check-in.

• HiringDirector, Physician Partnership Sales (posted October 21, 2026): "Primary care is a critical path into behavioral healthcare, and our goal is to make Grow the easiest, most trusted referral destination for PCPs, care coordinators, and practice leaders." Priorities: "activating more offices and clinicians, increasing repeat referrals, and building durable referral workflows"; success "is measured by sustained patient referrals and intakes, not one-time contract value"; strengthen trust through "patient-status visibility, and actionable performance insights".Source
• HiringManager, GTM Engineering (posted September 24) and GTM Engineer (September 18): build "the referral engine that turns physician outreach into inbound patient referrals", "Automate intake and routing" so referrals from physician offices "are captured and assigned with zero manual handling", "Ship attribution" tying outreach to "referral volume and quality"; for the Employee Assistance Program, "Map the end-to-end consultant -> employer -> employee journey" and "Ship consultant & RFP tooling"; and a provider pipeline "from first application to an active, engaged member".Source
• Your websitePhysicians page (/pcp-physicians, checked October 22, 2026): "Your patients deserve to Grow"; "26K+ Therapists and prescribers", "$21 Average copay", "< 2 Days To first appointment"; a quote from the Director of Harvard's Center for Primary Care. The only call to action is "Partner with us", which jumps to a form (name, practice, practice size, role, work phone, work email, questions). There is no way for an office to refer a patient, no patient handout or link, and the outcomes block ends "shows up in your employees' lives".Source
• Your websitePayors page (/payors): "75-80% Providers new to payor networks", "=2 Days To first appointment", and the same outcomes block ending "shows up in your employees' lives". Homepage: "Book therapy in minutes, start in days", "$21 average cost per session with insurance", "Most clients start within 2 days", "1,250,000+ people choose Grow", outcome figures (75%, 81%, 87%, 95%) sourced to "Grow client-reported PHQ-9, GAD-7, and survey data from 2026"; footer links Facebook, Instagram, LinkedIn, TikTok and X; no social share image.Source

Send both buttons to a short employer form or a calendar (company size, role, current EAP, benefits consultant), routed to sales in HubSpot, and add /employers to the sitemap. Track demo requests by source.

A benefits leader who clicks "Book a demo" and sees a support page is likely to leave; fixing it is a link change.

• Wrong leads

  Ask company size and role on the form.

• Your websiteEmployers page (/employers): "FOR HR & BENEFITS LEADERS", "Appointments within 1 day", "2.8 days from booking to first completed session", "Seamless EAP -> insurance rollover", "Utilization-based pricing", "Performance-based guarantees available"; the FAQ says employer-funded sessions roll over to the same provider through insurance, covering "approximately 90% of commercial lives". Both "Book a demo" and "Contact sales" link to /contact-us/; a "Consultants: Help your clients feel better" tile has no page of its own. /employers is not listed in the page sitemap.Source
• Your websiteThe /contact-us/ page that the employer demo buttons open is a support page: "Log in to your portal for personalized support", provider and client help centers, "Join as a provider", and a general support form; nothing for employers or benefits buyers.Source
• HiringStaff Product Manager, New Models & Markets (posted September 23): owns payor and EAP products; "payors (health insurers) are grappling with how to manage cost, quality, and outcomes at scale"; will build "an entirely new category of B2B offering for employers" and "Define the product vision and MVP for Grow's next generation EAP offering".Source
• News coverageGrow raised $150 million in March 2026 led by TCV and Growth Equity at Goldman Sachs Alternatives, with BCI and Menlo Ventures new; Grow "connects insurers, employers and health systems to a national network" and will "expand partnerships".Source

Publish /benefits-consultants: how Grow's EAP works and rolls over into insurance, utilization-based pricing, reporting employers receive (de-identified and aggregate only), an RFP-ready fact sheet, and a consultant contact form that creates a consultant record in HubSpot. Route copy through clinical and compliance review.

Consultants control many mid-market benefits decisions; giving them material shortens RFPs and spreads Grow across their client lists.

• Claims in RFPs

  Use the reviewed fact sheet only.

• HiringManager, GTM Engineering (posted September 24) and GTM Engineer (September 18): build "the referral engine that turns physician outreach into inbound patient referrals", "Automate intake and routing" so referrals from physician offices "are captured and assigned with zero manual handling", "Ship attribution" tying outreach to "referral volume and quality"; for the Employee Assistance Program, "Map the end-to-end consultant -> employer -> employee journey" and "Ship consultant & RFP tooling"; and a provider pipeline "from first application to an active, engaged member".Source
• Your websiteEmployers page (/employers): "FOR HR & BENEFITS LEADERS", "Appointments within 1 day", "2.8 days from booking to first completed session", "Seamless EAP -> insurance rollover", "Utilization-based pricing", "Performance-based guarantees available"; the FAQ says employer-funded sessions roll over to the same provider through insurance, covering "approximately 90% of commercial lives". Both "Book a demo" and "Contact sales" link to /contact-us/; a "Consultants: Help your clients feel better" tile has no page of its own. /employers is not listed in the page sitemap.Source
• HiringStaff Product Manager, New Models & Markets (posted September 23): owns payor and EAP products; "payors (health insurers) are grappling with how to manage cost, quality, and outcomes at scale"; will build "an entirely new category of B2B offering for employers" and "Define the product vision and MVP for Grow's next generation EAP offering".Source

Create short, easy-to-say paths per show or network (for example growtherapy.com/<show>) that open the insurance check with the source stored, and add a "where did you hear about us?" option per show at booking. Report bookings by path weekly.

Every listener who types the path is counted, which helps prove which shows to scale.

• Listeners type the homepage instead

  Combine with the booking survey and lift tests.

• HiringGrowth Manager, Audio (posted September 8): scale "podcast, streaming, and experimental audio placements", manage "host-read and run-of-network partnerships", and "Establish measurement methodology for a channel without clean click-based attribution (promo codes, vanity URLs, incrementality/lift testing)"; works with the Director of Mass Media and the Influencer Marketing Manager.Source
• Site checkSitemaps list 16 core pages, 344 blog posts, 122 therapy-basics guides (including a comparison hub against Alma, BetterHelp, Brightside, Headway, Rula, SonderMind, Talkiatry, Talkspace and others), 8 mental-health tests and about 34,000 provider profiles. Short vanity paths an audio ad would read out (/podcast, /listen, /audio, /offer) return 404.Source
• Your websitePayors page (/payors): "75-80% Providers new to payor networks", "=2 Days To first appointment", and the same outcomes block ending "shows up in your employees' lives". Homepage: "Book therapy in minutes, start in days", "$21 average cost per session with insurance", "Most clients start within 2 days", "1,250,000+ people choose Grow", outcome figures (75%, 81%, 87%, 95%) sourced to "Grow client-reported PHQ-9, GAD-7, and survey data from 2026"; footer links Facebook, Instagram, LinkedIn, TikTok and X; no social share image.Source

Agree one definition (first offered appointment, or first completed session), the period and source, and show it the same way everywhere with a short footnote. Fix the "employees' lives" wording on the physicians and payors pages while you are there.

Consistent, footnoted figures are easier for payors, physicians and employers to trust and to quote.

• A lower number looks worse

  Explain what is measured.

• Your websitePhysicians page (/pcp-physicians, checked October 22, 2026): "Your patients deserve to Grow"; "26K+ Therapists and prescribers", "$21 Average copay", "< 2 Days To first appointment"; a quote from the Director of Harvard's Center for Primary Care. The only call to action is "Partner with us", which jumps to a form (name, practice, practice size, role, work phone, work email, questions). There is no way for an office to refer a patient, no patient handout or link, and the outcomes block ends "shows up in your employees' lives".Source
• Your websiteEmployers page (/employers): "FOR HR & BENEFITS LEADERS", "Appointments within 1 day", "2.8 days from booking to first completed session", "Seamless EAP -> insurance rollover", "Utilization-based pricing", "Performance-based guarantees available"; the FAQ says employer-funded sessions roll over to the same provider through insurance, covering "approximately 90% of commercial lives". Both "Book a demo" and "Contact sales" link to /contact-us/; a "Consultants: Help your clients feel better" tile has no page of its own. /employers is not listed in the page sitemap.Source
• Your websitePayors page (/payors): "75-80% Providers new to payor networks", "=2 Days To first appointment", and the same outcomes block ending "shows up in your employees' lives". Homepage: "Book therapy in minutes, start in days", "$21 average cost per session with insurance", "Most clients start within 2 days", "1,250,000+ people choose Grow", outcome figures (75%, 81%, 87%, 95%) sourced to "Grow client-reported PHQ-9, GAD-7, and survey data from 2026"; footer links Facebook, Instagram, LinkedIn, TikTok and X; no social share image.Source

Profile the insurance and state pickers and the provider carousels, defer scripts not needed for the first search, and split heavy bundles. Set an INP budget under 200 ms and watch it in release checks.

Faster responses in the first search step lift conversion on every paid click.

• Breaking tracking

  Test analytics after every change.

• PageSpeedGoogle PageSpeed (mobile, homepage): performance score 27, total blocking time 2.6 s, 2.36 MB of JavaScript in a 3.8 MB page. Real Chrome visitors: LCP 1.55 s (good) but INP 309 ms, so the page fails Core Web Vitals on responsiveness.Source
• HiringSenior Performance Marketing Analyst (posted September 17): paid social for client acquisition on "Meta, TikTok, YouTube - plus creator and affiliate paid partnerships", a "high-velocity creative testing roadmap", "incrementality and geo-lift testing", working with "conversion rate optimization, lifecycle, finance, and legal"; "competitive markets where the obvious tactics are saturated".Source
• Your websitePayors page (/payors): "75-80% Providers new to payor networks", "=2 Days To first appointment", and the same outcomes block ending "shows up in your employees' lives". Homepage: "Book therapy in minutes, start in days", "$21 average cost per session with insurance", "Most clients start within 2 days", "1,250,000+ people choose Grow", outcome figures (75%, 81%, 87%, 95%) sourced to "Grow client-reported PHQ-9, GAD-7, and survey data from 2026"; footer links Facebook, Instagram, LinkedIn, TikTok and X; no social share image.Source

Test three creative families (cost, "we take your insurance", availability this week), each landing on a matching page with the insurance check open. Read results by family, not only by ad.

Specific answers to the real barriers outperform generic wellness messaging.

• Price claims vary by plan

  Use the reviewed average with its footnote.

• HiringSenior Performance Marketing Analyst (posted September 17): paid social for client acquisition on "Meta, TikTok, YouTube - plus creator and affiliate paid partnerships", a "high-velocity creative testing roadmap", "incrementality and geo-lift testing", working with "conversion rate optimization, lifecycle, finance, and legal"; "competitive markets where the obvious tactics are saturated".Source
• Your websitePayors page (/payors): "75-80% Providers new to payor networks", "=2 Days To first appointment", and the same outcomes block ending "shows up in your employees' lives". Homepage: "Book therapy in minutes, start in days", "$21 average cost per session with insurance", "Most clients start within 2 days", "1,250,000+ people choose Grow", outcome figures (75%, 81%, 87%, 95%) sourced to "Grow client-reported PHQ-9, GAD-7, and survey data from 2026"; footer links Facebook, Instagram, LinkedIn, TikTok and X; no social share image.Source
• Your websiteRefer-a-provider page: "earn a $200 gift card when they join Grow"; payout once the referral is credentialed and invited, "about 4-8 weeks" after the intro meeting with a Provider Growth Associate. Providers page: "26,000+ clinicians nationwide", "125+ insurance partners", credentialing, billing, "Directory + marketing support", free CE.Source

Pick matched regions, pause run-of-network audio in some for six weeks, keep host-reads constant, and compare new client bookings and branded search. Use the result to set the budget split.

A clean lift number settles the budget argument and guides which formats scale.

• Small effect hard to see

  Use larger regions and a longer test.

• HiringGrowth Manager, Audio (posted September 8): scale "podcast, streaming, and experimental audio placements", manage "host-read and run-of-network partnerships", and "Establish measurement methodology for a channel without clean click-based attribution (promo codes, vanity URLs, incrementality/lift testing)"; works with the Director of Mass Media and the Influencer Marketing Manager.Source
• HiringSenior Performance Marketing Analyst (posted September 17): paid social for client acquisition on "Meta, TikTok, YouTube - plus creator and affiliate paid partnerships", a "high-velocity creative testing roadmap", "incrementality and geo-lift testing", working with "conversion rate optimization, lifecycle, finance, and legal"; "competitive markets where the obvious tactics are saturated".Source

Ask Android users after booking whether they want the app when it launches, collect opt-ins, and email them at launch. Use their answers to choose the first Android features.

A ready audience gives the Android launch instant installs and reviews.

• Long wait

  Send a progress update.

• HiringProvider Growth Associate (posted September 24): "5-6+ meetings per day" with prospective providers, tailored "based on license type, stage in practice, and location", with AI tools that "surface which providers to prioritize" and "automate follow-up nurture". Staff Android Engineer (Founding, posted September 18): "Grow Therapy's iOS app launched earlier this year" and "Android is next".Source
• App StoreThe Grow Therapy iOS app is rated 4.76 from 10,725 ratings and was updated October 19, 2026. There is no Android app yet.Source

Prompt providers to refer after milestones (first full caseload week, first claims paid, CE completed), show the reward in the provider app, and track referrals by milestone.

Peers bring better-fit providers, and timing raises response.

• Low-fit referrals

  Pay only on credentialed providers, as today.

• Your websiteRefer-a-provider page: "earn a $200 gift card when they join Grow"; payout once the referral is credentialed and invited, "about 4-8 weeks" after the intro meeting with a Provider Growth Associate. Providers page: "26,000+ clinicians nationwide", "125+ insurance partners", credentialing, billing, "Directory + marketing support", free CE.Source
• HiringProvider Growth Associate (posted September 24): "5-6+ meetings per day" with prospective providers, tailored "based on license type, stage in practice, and location", with AI tools that "surface which providers to prioritize" and "automate follow-up nurture". Staff Android Engineer (Founding, posted September 18): "Grow Therapy's iOS app launched earlier this year" and "Android is next".Source
• HiringManager, GTM Engineering (posted September 24) and GTM Engineer (September 18): build "the referral engine that turns physician outreach into inbound patient referrals", "Automate intake and routing" so referrals from physician offices "are captured and assigned with zero manual handling", "Ship attribution" tying outreach to "referral volume and quality"; for the Employee Assistance Program, "Map the end-to-end consultant -> employer -> employee journey" and "Ship consultant & RFP tooling"; and a provider pipeline "from first application to an active, engaged member".Source

Send each office a monthly summary: referrals received, share booked and seen, and average time to first appointment, built only from data and consents that allow it. Account managers review it with the office.

Visible results build trust and repeat referrals.

• Privacy

  Aggregate counts unless consent covers more.

• #1 A "refer a patient" path on the physicians page, with office-coded links, so every PCP referral is counted

• HiringDirector, Physician Partnership Sales (posted October 21, 2026): "Primary care is a critical path into behavioral healthcare, and our goal is to make Grow the easiest, most trusted referral destination for PCPs, care coordinators, and practice leaders." Priorities: "activating more offices and clinicians, increasing repeat referrals, and building durable referral workflows"; success "is measured by sustained patient referrals and intakes, not one-time contract value"; strengthen trust through "patient-status visibility, and actionable performance insights".Source
• HiringManager, GTM Engineering (posted September 24) and GTM Engineer (September 18): build "the referral engine that turns physician outreach into inbound patient referrals", "Automate intake and routing" so referrals from physician offices "are captured and assigned with zero manual handling", "Ship attribution" tying outreach to "referral volume and quality"; for the Employee Assistance Program, "Map the end-to-end consultant -> employer -> employee journey" and "Ship consultant & RFP tooling"; and a provider pipeline "from first application to an active, engaged member".Source
• Your websitePhysicians page (/pcp-physicians, checked October 22, 2026): "Your patients deserve to Grow"; "26K+ Therapists and prescribers", "$21 Average copay", "< 2 Days To first appointment"; a quote from the Director of Harvard's Center for Primary Care. The only call to action is "Partner with us", which jumps to a form (name, practice, practice size, role, work phone, work email, questions). There is no way for an office to refer a patient, no patient handout or link, and the outcomes block ends "shows up in your employees' lives".Source

Add a short "how we measure" note to each outcome block (source, period, who is included) and link the peer-reviewed study. Let clinical and compliance teams decide which figures lead on each page.

Method notes make figures credible to sophisticated buyers and protect the brand when numbers are compared.

• Figures look lower

  Lead with the study for clinical buyers and explain both.

• News coverageGrow's first peer-reviewed outcomes study (JMIR Formative Research, announced March 17, 2026) analysed more than 200,000 adults who entered care from January 2022 to April 2024; among those with follow-up check-ins, about 59% reached clinically meaningful improvement in depression and about 63% in anxiety; nearly 70% continued beyond the early sessions.Source
• Your websitePayors page (/payors): "75-80% Providers new to payor networks", "=2 Days To first appointment", and the same outcomes block ending "shows up in your employees' lives". Homepage: "Book therapy in minutes, start in days", "$21 average cost per session with insurance", "Most clients start within 2 days", "1,250,000+ people choose Grow", outcome figures (75%, 81%, 87%, 95%) sourced to "Grow client-reported PHQ-9, GAD-7, and survey data from 2026"; footer links Facebook, Instagram, LinkedIn, TikTok and X; no social share image.Source
• Your websiteEmployers page (/employers): "FOR HR & BENEFITS LEADERS", "Appointments within 1 day", "2.8 days from booking to first completed session", "Seamless EAP -> insurance rollover", "Utilization-based pricing", "Performance-based guarantees available"; the FAQ says employer-funded sessions roll over to the same provider through insurance, covering "approximately 90% of commercial lives". Both "Book a demo" and "Contact sales" link to /contact-us/; a "Consultants: Help your clients feel better" tile has no page of its own. /employers is not listed in the page sitemap.Source

Show a calendar on the application thank-you page, matched by license type and state, with reminders by text. Track no-shows and time to meeting.

Immediate booking captures intent and fills associates' calendars with less chasing.

• Calendar overload

  Cap slots per associate.

• HiringProvider Growth Associate (posted September 24): "5-6+ meetings per day" with prospective providers, tailored "based on license type, stage in practice, and location", with AI tools that "surface which providers to prioritize" and "automate follow-up nurture". Staff Android Engineer (Founding, posted September 18): "Grow Therapy's iOS app launched earlier this year" and "Android is next".Source
• Your websiteRefer-a-provider page: "earn a $200 gift card when they join Grow"; payout once the referral is credentialed and invited, "about 4-8 weeks" after the intro meeting with a Provider Growth Associate. Providers page: "26,000+ clinicians nationwide", "125+ insurance partners", credentialing, billing, "Directory + marketing support", free CE.Source
• HiringManager, GTM Engineering (posted September 24) and GTM Engineer (September 18): build "the referral engine that turns physician outreach into inbound patient referrals", "Automate intake and routing" so referrals from physician offices "are captured and assigned with zero manual handling", "Ship attribution" tying outreach to "referral volume and quality"; for the Employee Assistance Program, "Map the end-to-end consultant -> employer -> employee journey" and "Ship consultant & RFP tooling"; and a provider pipeline "from first application to an active, engaged member".Source

Add a calculator: employee count, expected use and current EAP cost, showing a range and the insurance rollover. Send the inputs to sales so the demo starts with the buyer's own numbers.

A self-serve estimate qualifies leads and makes the pricing model concrete.

• Over-precise numbers

  Show ranges.

• #2 Point the employer "Book a demo" button at a sales booking, not the support page

• Your websiteEmployers page (/employers): "FOR HR & BENEFITS LEADERS", "Appointments within 1 day", "2.8 days from booking to first completed session", "Seamless EAP -> insurance rollover", "Utilization-based pricing", "Performance-based guarantees available"; the FAQ says employer-funded sessions roll over to the same provider through insurance, covering "approximately 90% of commercial lives". Both "Book a demo" and "Contact sales" link to /contact-us/; a "Consultants: Help your clients feel better" tile has no page of its own. /employers is not listed in the page sitemap.Source
• HiringStaff Product Manager, New Models & Markets (posted September 23): owns payor and EAP products; "payors (health insurers) are grappling with how to manage cost, quality, and outcomes at scale"; will build "an entirely new category of B2B offering for employers" and "Define the product vision and MVP for Grow's next generation EAP offering".Source

Brief personal-finance and benefits creators (not clinical advice) to explain how to check therapy coverage, with a vanity path to the insurance check. Measure by path and code.

Practical explainers reach people who would never click a therapy ad.

• Off-message content

  Approve scripts before posting.

• #4 Vanity URLs for audio: one short path per show that keeps the listener's source

• HiringSenior Performance Marketing Analyst (posted September 17): paid social for client acquisition on "Meta, TikTok, YouTube - plus creator and affiliate paid partnerships", a "high-velocity creative testing roadmap", "incrementality and geo-lift testing", working with "conversion rate optimization, lifecycle, finance, and legal"; "competitive markets where the obvious tactics are saturated".Source
• Your websitePayors page (/payors): "75-80% Providers new to payor networks", "=2 Days To first appointment", and the same outcomes block ending "shows up in your employees' lives". Homepage: "Book therapy in minutes, start in days", "$21 average cost per session with insurance", "Most clients start within 2 days", "1,250,000+ people choose Grow", outcome figures (75%, 81%, 87%, 95%) sourced to "Grow client-reported PHQ-9, GAD-7, and survey data from 2026"; footer links Facebook, Instagram, LinkedIn, TikTok and X; no social share image.Source
• HiringGrowth Manager, Audio (posted September 8): scale "podcast, streaming, and experimental audio placements", manage "host-read and run-of-network partnerships", and "Establish measurement methodology for a channel without clean click-based attribution (promo codes, vanity URLs, incrementality/lift testing)"; works with the Director of Mass Media and the Influencer Marketing Manager.Source

With one health-system partner, build a referral order that sends the patient a Grow booking link and returns appointment status, within consent and HIPAA rules. Measure referrals per clinician before and after.

Embedded referrals become the default path and lock in repeat volume.

• Long IT queues

  Start with a simple order set and links.

• #1 A "refer a patient" path on the physicians page, with office-coded links, so every PCP referral is counted

• HiringDirector, Physician Partnership Sales (posted October 21, 2026): "Primary care is a critical path into behavioral healthcare, and our goal is to make Grow the easiest, most trusted referral destination for PCPs, care coordinators, and practice leaders." Priorities: "activating more offices and clinicians, increasing repeat referrals, and building durable referral workflows"; success "is measured by sustained patient referrals and intakes, not one-time contract value"; strengthen trust through "patient-status visibility, and actionable performance insights".Source
• News coverageGrow raised $150 million in March 2026 led by TCV and Growth Equity at Goldman Sachs Alternatives, with BCI and Menlo Ventures new; Grow "connects insurers, employers and health systems to a national network" and will "expand partnerships".Source
• HiringManager, GTM Engineering (posted September 24) and GTM Engineer (September 18): build "the referral engine that turns physician outreach into inbound patient referrals", "Automate intake and routing" so referrals from physician offices "are captured and assigned with zero manual handling", "Ship attribution" tying outreach to "referral volume and quality"; for the Employee Assistance Program, "Map the end-to-end consultant -> employer -> employee journey" and "Ship consultant & RFP tooling"; and a provider pipeline "from first application to an active, engaged member".Source

Publish a yearly de-identified report on access: time to first appointment by state, in-network supply, plan mix, and session continuity. Keep it to access and operations; route any outcome statements through clinical review.

Original access data earns press and gives sales a reason to call every region.

• Data privacy

  Aggregate and suppress small groups.

• HiringEvery Grow job post: "Since launching in 2020, 15 million sessions have started on Grow"; "a three-sided marketplace that empowers providers, augments insurance payors, and serves patients"; "more than $328M in funding, including our Series D at a $3B valuation".Source
• Your websiteRefer-a-provider page: "earn a $200 gift card when they join Grow"; payout once the referral is credentialed and invited, "about 4-8 weeks" after the intro meeting with a Provider Growth Associate. Providers page: "26,000+ clinicians nationwide", "125+ insurance partners", credentialing, billing, "Directory + marketing support", free CE.Source
• News coverageGrow's first peer-reviewed outcomes study (JMIR Formative Research, announced March 17, 2026) analysed more than 200,000 adults who entered care from January 2022 to April 2024; among those with follow-up check-ins, about 59% reached clinically meaningful improvement in depression and about 63% in anxiety; nearly 70% continued beyond the early sessions.Source

Package network expansion, provider quality scorecards and access reporting for payors, with agreed metrics and data shared on a schedule. Start with one plan and publish a case study.

Payors buy what they can measure, and a reference plan opens others.

• Long payor cycles

  Build on existing relationships.

• HiringStaff Product Manager, New Models & Markets (posted September 23): owns payor and EAP products; "payors (health insurers) are grappling with how to manage cost, quality, and outcomes at scale"; will build "an entirely new category of B2B offering for employers" and "Define the product vision and MVP for Grow's next generation EAP offering".Source
• Your websitePayors page (/payors): "75-80% Providers new to payor networks", "=2 Days To first appointment", and the same outcomes block ending "shows up in your employees' lives". Homepage: "Book therapy in minutes, start in days", "$21 average cost per session with insurance", "Most clients start within 2 days", "1,250,000+ people choose Grow", outcome figures (75%, 81%, 87%, 95%) sourced to "Grow client-reported PHQ-9, GAD-7, and survey data from 2026"; footer links Facebook, Instagram, LinkedIn, TikTok and X; no social share image.Source
• News coverageGrow raised $150 million in March 2026 led by TCV and Growth Equity at Goldman Sachs Alternatives, with BCI and Menlo Ventures new; Grow "connects insurers, employers and health systems to a national network" and will "expand partnerships".Source

Make a waiting-room card with the office code linking to the self-check pages and then the insurance search. Clinical and compliance teams review the card and the pages' wording.

Patients act while they wait, and offices refer without extra work.

• Self-checks misread as diagnosis

  Keep the reviewed disclaimer on every page.

• #1 A "refer a patient" path on the physicians page, with office-coded links, so every PCP referral is counted

• Site checkSitemaps list 16 core pages, 344 blog posts, 122 therapy-basics guides (including a comparison hub against Alma, BetterHelp, Brightside, Headway, Rula, SonderMind, Talkiatry, Talkspace and others), 8 mental-health tests and about 34,000 provider profiles. Short vanity paths an audio ad would read out (/podcast, /listen, /audio, /offer) return 404.Source
• HiringDirector, Physician Partnership Sales (posted October 21, 2026): "Primary care is a critical path into behavioral healthcare, and our goal is to make Grow the easiest, most trusted referral destination for PCPs, care coordinators, and practice leaders." Priorities: "activating more offices and clinicians, increasing repeat referrals, and building durable referral workflows"; success "is measured by sustained patient referrals and intakes, not one-time contract value"; strengthen trust through "patient-status visibility, and actionable performance insights".Source
• Your websitePhysicians page (/pcp-physicians, checked October 22, 2026): "Your patients deserve to Grow"; "26K+ Therapists and prescribers", "$21 Average copay", "< 2 Days To first appointment"; a quote from the Director of Harvard's Center for Primary Care. The only call to action is "Partner with us", which jumps to a form (name, practice, practice size, role, work phone, work email, questions). There is no way for an office to refer a patient, no patient handout or link, and the outcomes block ends "shows up in your employees' lives".Source

Publish one guide per state and license type: licensure, insurance panels, typical timelines and how Grow handles credentialing. Link each to an intro meeting.

Useful, specific guides attract clinicians at the decision point.

• Rules change

  Date each guide and review yearly.

• HiringProvider Growth Associate (posted September 24): "5-6+ meetings per day" with prospective providers, tailored "based on license type, stage in practice, and location", with AI tools that "surface which providers to prioritize" and "automate follow-up nurture". Staff Android Engineer (Founding, posted September 18): "Grow Therapy's iOS app launched earlier this year" and "Android is next".Source
• Your websiteRefer-a-provider page: "earn a $200 gift card when they join Grow"; payout once the referral is credentialed and invited, "about 4-8 weeks" after the intro meeting with a Provider Growth Associate. Providers page: "26,000+ clinicians nationwide", "125+ insurance partners", credentialing, billing, "Directory + marketing support", free CE.Source
• Site checkSitemaps list 16 core pages, 344 blog posts, 122 therapy-basics guides (including a comparison hub against Alma, BetterHelp, Brightside, Headway, Rula, SonderMind, Talkiatry, Talkspace and others), 8 mental-health tests and about 34,000 provider profiles. Short vanity paths an audio ad would read out (/podcast, /listen, /audio, /offer) return 404.Source

Add a default share image and generate a simple branded card per provider profile (name, credentials, availability wording reviewed). Check previews in messaging apps.

Better previews raise click-through on every shared link at no cost.

• Provider privacy

  Use only what the public profile shows.

• Your websitePayors page (/payors): "75-80% Providers new to payor networks", "=2 Days To first appointment", and the same outcomes block ending "shows up in your employees' lives". Homepage: "Book therapy in minutes, start in days", "$21 average cost per session with insurance", "Most clients start within 2 days", "1,250,000+ people choose Grow", outcome figures (75%, 81%, 87%, 95%) sourced to "Grow client-reported PHQ-9, GAD-7, and survey data from 2026"; footer links Facebook, Instagram, LinkedIn, TikTok and X; no social share image.Source
• Site checkSitemaps list 16 core pages, 344 blog posts, 122 therapy-basics guides (including a comparison hub against Alma, BetterHelp, Brightside, Headway, Rula, SonderMind, Talkiatry, Talkspace and others), 8 mental-health tests and about 34,000 provider profiles. Short vanity paths an audio ad would read out (/podcast, /listen, /audio, /offer) return 404.Source