Welltech growth playbook

Correct the two link templates in the article component: add "utm_source=welltech&utm_campaign=blog_male_mb" to the Muscle Booster MALE button and set gender=male on the Yoga-Go MALE button. Then compare blog-sourced quiz starts and first subscriptions by gender before and after, and write the naming rule into the campaign convention so the next template cannot drift.

The blog is a free acquisition channel next to a heavy paid budget; when half its clicks are unlabelled, it looks weaker than it is and the funnel cannot personalise for those readers. Fixing two templates repairs 475 articles at once.

[ ] Muscle Booster MALE: utm_source=welltech&utm_campaign=blog_male_mb
[ ] Yoga-Go MALE: gender=male
[ ] Both FEMALE links unchanged
[ ] Quiz reads gender correctly
[ ] Dashboard note on fix date
[ ] Naming rule added to the UTM convention
[ ] Weekly link check scheduled

• The quiz ignores the gender parameter

  Check the funnel logic first; the tag fix still matters for attribution.

• Historic reports change

  Annotate the fix date in dashboards.

• Your websiteCrawl of all 613 /content articles in the sitemap (October 22, 2026): 479 carry MALE/FEMALE quiz buttons to plan.muscle-booster.io or plan.yoga-go.io, each shown three times per article; 134 carry no quiz button. On 338 articles the Muscle Booster MALE button goes to "plan.muscle-booster.io/onboarding?branch-name=calisthenics&link-id=go20wst&blog_male_mb", with no utm_source or utm_campaign (the campaign name is left without a key), while the FEMALE button on the same articles carries "utm_source=welltech&utm_campaign=blog_female_mb". Re-checked on fresh copies the same day.Source
• Your websiteSame crawl: on 137 Yoga-Go articles the MALE button links to "plan.yoga-go.io/?branch-name=taichi&link-id=go56pay&gender=female&utm_source=welltech&utm_campaign=blog_male-yg", so it is pre-set to gender=female; the FEMALE button uses the same tai chi branch. Every Muscle Booster MALE button uses the same "calisthenics" branch, whatever the article is about.Source
• HiringSenior Marketing Analyst (Tracking & Measurement), posted October 7, 2026 (Ukraine and Romania): "We spend significantly on Meta, Google Ads and TikTok, and those platforms optimise only as well as the conversion data we send them. Signal quality is a performance lever for us, not a maintenance task." Duties include "Manage GTM releases across multiple web properties" and "Maintain UTM parameters and campaign naming conventions and ensure correct attribution."Source
• HiringGrowth Product Manager (Acquisition Funnels), posted October 21, 2026: improve "the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition", and support acquisition "by building tailored end-to-end experiences for different audiences and traffic sources". A Product Growth Manager (Acquisition Funnels), posted October 21-22 in Ukraine and Bulgaria, will run experiments on "pricing, personalisation, monetisation, and new funnel architectures" and "connect advertising creatives, funnel messaging, monetisation, and product value propositions".Source

Crawl the sitemap weekly and after each release, extract every link to a quiz funnel, and assert source, campaign, gender and app match the button and article. Post failures to the tracking channel.

Cheap prevention protects attribution, which the team calls a performance lever.

• Noisy alerts

  Start with the three rules that matter most.

• Your websiteCrawl of all 613 /content articles in the sitemap (October 22, 2026): 479 carry MALE/FEMALE quiz buttons to plan.muscle-booster.io or plan.yoga-go.io, each shown three times per article; 134 carry no quiz button. On 338 articles the Muscle Booster MALE button goes to "plan.muscle-booster.io/onboarding?branch-name=calisthenics&link-id=go20wst&blog_male_mb", with no utm_source or utm_campaign (the campaign name is left without a key), while the FEMALE button on the same articles carries "utm_source=welltech&utm_campaign=blog_female_mb". Re-checked on fresh copies the same day.Source
• Your websiteSame crawl: on 137 Yoga-Go articles the MALE button links to "plan.yoga-go.io/?branch-name=taichi&link-id=go56pay&gender=female&utm_source=welltech&utm_campaign=blog_male-yg", so it is pre-set to gender=female; the FEMALE button uses the same tai chi branch. Every Muscle Booster MALE button uses the same "calisthenics" branch, whatever the article is about.Source
• HiringSenior Marketing Analyst (Tracking & Measurement), posted October 7, 2026 (Ukraine and Romania): "We spend significantly on Meta, Google Ads and TikTok, and those platforms optimise only as well as the conversion data we send them. Signal quality is a performance lever for us, not a maintenance task." Duties include "Manage GTM releases across multiple web properties" and "Maintain UTM parameters and campaign naming conventions and ensure correct attribution."Source
• HiringSenior AdTech Analytics Engineer (Measurement & Signals), posted October 7, 2026: owns "how conversion events reach every ad network", server-to-server integrations, and monitoring of "Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads".Source

Rank the 134 by organic traffic, pick the matching app for each by topic (strength, yoga and stretching, walking), and add the standard tagged buttons. Track quiz starts per thousand readers.

It extends a working pattern to pages that already earn traffic.

• Wrong app for a topic

  Review the mapping with the content team.

• Your websiteCrawl of all 613 /content articles in the sitemap (October 22, 2026): 479 carry MALE/FEMALE quiz buttons to plan.muscle-booster.io or plan.yoga-go.io, each shown three times per article; 134 carry no quiz button. On 338 articles the Muscle Booster MALE button goes to "plan.muscle-booster.io/onboarding?branch-name=calisthenics&link-id=go20wst&blog_male_mb", with no utm_source or utm_campaign (the campaign name is left without a key), while the FEMALE button on the same articles carries "utm_source=welltech&utm_campaign=blog_female_mb". Re-checked on fresh copies the same day.Source
• HiringGrowth Product Manager (Acquisition Funnels), posted October 21, 2026: improve "the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition", and support acquisition "by building tailored end-to-end experiences for different audiences and traffic sources". A Product Growth Manager (Acquisition Funnels), posted October 21-22 in Ukraine and Bulgaria, will run experiments on "pricing, personalisation, monetisation, and new funnel architectures" and "connect advertising creatives, funnel messaging, monetisation, and product value propositions".Source

Group articles into a few intents (home strength, gym strength, beginner yoga, mobility, tai chi) and send each group to the closest existing branch, with the article topic passed as a parameter. A/B test against the current single branch.

A reader who arrives from a kettlebell guide converts better on a quiz that opens with that goal.

• Too many variants to read

  Keep to five groups.

• Your websiteSame crawl: on 137 Yoga-Go articles the MALE button links to "plan.yoga-go.io/?branch-name=taichi&link-id=go56pay&gender=female&utm_source=welltech&utm_campaign=blog_male-yg", so it is pre-set to gender=female; the FEMALE button uses the same tai chi branch. Every Muscle Booster MALE button uses the same "calisthenics" branch, whatever the article is about.Source
• HiringGrowth Product Manager (Acquisition Funnels), posted October 21, 2026: improve "the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition", and support acquisition "by building tailored end-to-end experiences for different audiences and traffic sources". A Product Growth Manager (Acquisition Funnels), posted October 21-22 in Ukraine and Bulgaria, will run experiments on "pricing, personalisation, monetisation, and new funnel architectures" and "connect advertising creatives, funnel messaging, monetisation, and product value propositions".Source
• Your websiteCrawl of all 613 /content articles in the sitemap (October 22, 2026): 479 carry MALE/FEMALE quiz buttons to plan.muscle-booster.io or plan.yoga-go.io, each shown three times per article; 134 carry no quiz button. On 338 articles the Muscle Booster MALE button goes to "plan.muscle-booster.io/onboarding?branch-name=calisthenics&link-id=go20wst&blog_male_mb", with no utm_source or utm_campaign (the campaign name is left without a key), while the FEMALE button on the same articles carries "utm_source=welltech&utm_campaign=blog_female_mb". Re-checked on fresh copies the same day.Source

Add a tagged button after each calculator result and at the end of each case study, pointing to the app the story features. Use neutral wording ("Build your own plan") and no outcome promises.

High-intent pages without a next step leak readers.

• Story readers feel sold to

  Place the button after the story ends.

• Your websiteNo article links to a WalkFit funnel; WalkFit appears only in the site menu (walkfit.welltech.com). The New Year and Black Friday offer pages do link all three apps with tagged campaigns (for example "utm_campaign=NY_walkfit" and "BF_walkfit"). The calculators (intermittent fasting, weight loss percentage, treadmill calories) and the six case studies have no link to any app quiz.Source
• Your websiteContent is reviewed by named experts: 36 expert profile pages (certified trainers, registered dietitians, physicians); articles carry a "Verified by" box with credentials and a disclaimer. Six case studies dated July to October 2026 sit under /insights/case_studies. Two "Sweat vs stress" research pages (US and UK) quote a NASM-certified trainer.Source
• HiringGrowth Product Manager (Acquisition Funnels), posted October 21, 2026: improve "the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition", and support acquisition "by building tailored end-to-end experiences for different audiences and traffic sources". A Product Growth Manager (Acquisition Funnels), posted October 21-22 in Ukraine and Bulgaria, will run experiments on "pricing, personalisation, monetisation, and new funnel architectures" and "connect advertising creatives, funnel messaging, monetisation, and product value propositions".Source

Agree one primary metric and its definition, update the homepage, About page, job template and press kit, and date it.

Consistent proof points read as more credible, and an employer brand with clear numbers helps hiring.

• Number gets stale

  Add an "as of" date.

• Your websiteHomepage title "Best fitness apps for beginners", with "3+ products", "27M subscriptions", "10+ years" and "500+ wellmakers"; the About page says "Over 27 million people across the world have used our apps" and that Welltech was founded in 2015 with hubs in Cyprus, Ukraine, Poland, Spain and the UK; the job posts say "Over 25.5 million people across the world use our apps".Source

Publish a walking cluster (indoor walking, step goals, walking for beginners, treadmill workouts) with WalkFit buttons, link the treadmill calculator to it, and test a blog-specific WalkFit branch.

Walking is the lowest-barrier activity for beginners, the audience in the homepage title.

• Cannibalises Muscle Booster

  Measure portfolio subscriptions, not one app.

• Your websiteNo article links to a WalkFit funnel; WalkFit appears only in the site menu (walkfit.welltech.com). The New Year and Black Friday offer pages do link all three apps with tagged campaigns (for example "utm_campaign=NY_walkfit" and "BF_walkfit"). The calculators (intermittent fasting, weight loss percentage, treadmill calories) and the six case studies have no link to any app quiz.Source
• App StoreWalkFit: Steps counter has 4.73 stars from 165,097 ratings on the US App Store, updated October 22, 2026.Source
• Your websiteHomepage title "Best fitness apps for beginners", with "3+ products", "27M subscriptions", "10+ years" and "500+ wellmakers"; the About page says "Over 27 million people across the world have used our apps" and that Welltech was founded in 2015 with hubs in Cyprus, Ukraine, Poland, Spain and the UK; the job posts say "Over 25.5 million people across the world use our apps".Source
• HiringGrowth Product Manager (Acquisition Funnels), posted October 21, 2026: improve "the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition", and support acquisition "by building tailored end-to-end experiences for different audiences and traffic sources". A Product Growth Manager (Acquisition Funnels), posted October 21-22 in Ukraine and Bulgaria, will run experiments on "pricing, personalisation, monetisation, and new funnel architectures" and "connect advertising creatives, funnel messaging, monetisation, and product value propositions".Source

Pass a first-party blog source and any click IDs from article to quiz to subscription, include it in server-side events, and build audiences of blog readers for paid retargeting.

Better signals improve bidding, and blog readers are a warm audience paid campaigns can reuse.

• Consent limits tracking

  Respect consent; model the rest.

• HiringSenior AdTech Analytics Engineer (Measurement & Signals), posted October 7, 2026: owns "how conversion events reach every ad network", server-to-server integrations, and monitoring of "Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads".Source
• HiringSenior Marketing Analyst (Tracking & Measurement), posted October 7, 2026 (Ukraine and Romania): "We spend significantly on Meta, Google Ads and TikTok, and those platforms optimise only as well as the conversion data we send them. Signal quality is a performance lever for us, not a maintenance task." Duties include "Manage GTM releases across multiple web properties" and "Maintain UTM parameters and campaign naming conventions and ensure correct attribution."Source
• Your websiteCrawl of all 613 /content articles in the sitemap (October 22, 2026): 479 carry MALE/FEMALE quiz buttons to plan.muscle-booster.io or plan.yoga-go.io, each shown three times per article; 134 carry no quiz button. On 338 articles the Muscle Booster MALE button goes to "plan.muscle-booster.io/onboarding?branch-name=calisthenics&link-id=go20wst&blog_male_mb", with no utm_source or utm_campaign (the campaign name is left without a key), while the FEMALE button on the same articles carries "utm_source=welltech&utm_campaign=blog_female_mb". Re-checked on fresh copies the same day.Source

Tag blog-sourced leads, send a short series that continues the article's topic with a workout and expert tips, then the plan offer. Test against the standard sequence.

Relevance to the reason someone arrived raises open and conversion rates.

• Small segment at first

  Run after the tag fix in idea 1.

• #1 Fix the blog's quiz buttons: 338 "Male" Muscle Booster buttons carry no campaign tags, and 137 "Male" Yoga-Go buttons are pre-set to female

• HiringEmail Marketing Manager (posted October 19, 2026) and Junior CRM Manager (posted September 29, 2026): support "the remarketing strategy for non-converted leads", "drive first subscription conversion", build automated journeys, run A/B tests and keep "cross-channel consistency across lifecycle campaigns, paywall experiences, and in-app messaging"; tools named include e-Sputnik, Reteno and Braze.Source
• Your websiteCrawl of all 613 /content articles in the sitemap (October 22, 2026): 479 carry MALE/FEMALE quiz buttons to plan.muscle-booster.io or plan.yoga-go.io, each shown three times per article; 134 carry no quiz button. On 338 articles the Muscle Booster MALE button goes to "plan.muscle-booster.io/onboarding?branch-name=calisthenics&link-id=go20wst&blog_male_mb", with no utm_source or utm_campaign (the campaign name is left without a key), while the FEMALE button on the same articles carries "utm_source=welltech&utm_campaign=blog_female_mb". Re-checked on fresh copies the same day.Source
• Your websiteContent is reviewed by named experts: 36 expert profile pages (certified trainers, registered dietitians, physicians); articles carry a "Verified by" box with credentials and a disclaimer. Six case studies dated July to October 2026 sit under /insights/case_studies. Two "Sweat vs stress" research pages (US and UK) quote a NASM-certified trainer.Source

Send a monthly update to the waitlist, ask which goal they want first, offer a founding cohort with a start date, and use answers to pick the first program.

Early engagement fills the first cohort and tells product which program to build first.

• Launch slips

  Be honest in updates.

• Your websitePrograms page: "Expert-led Fitness & Nutrition Challenges. Coming Soon." Goal-driven, time-bound challenges "beyond apps — into in-depth programs and courses", with a "Join the Waitlist" button.Source
• HiringEmail Marketing Manager (posted October 19, 2026) and Junior CRM Manager (posted September 29, 2026): support "the remarketing strategy for non-converted leads", "drive first subscription conversion", build automated journeys, run A/B tests and keep "cross-channel consistency across lifecycle campaigns, paywall experiences, and in-app messaging"; tools named include e-Sputnik, Reteno and Braze.Source

Define three moments (after a streak, after a goal change, at a lapse) where the user sees the matching sister app with a bundle price. Measure second-app adoption and churn.

Selling to existing subscribers costs less than paid acquisition.

• Feels pushy

  Cap at one prompt a month.

• HiringSenior Product Manager (posted October 7, 2026): a portfolio "already generating hundreds of millions in ARR, growing 100% year over year", as Welltech relaunches YogaGo, Muscle Booster and WalkFit "on a new, shared tech stack"; owns onboarding and activation ("getting people to their first workout"), reactivation, personalization and content discovery that goes "beyond long-form-only browsing into modular, quick-access experiences".Source
• Your websiteHomepage title "Best fitness apps for beginners", with "3+ products", "27M subscriptions", "10+ years" and "500+ wellmakers"; the About page says "Over 27 million people across the world have used our apps" and that Welltech was founded in 2015 with hubs in Cyprus, Ukraine, Poland, Spain and the UK; the job posts say "Over 25.5 million people across the world use our apps".Source
• App StoreWalkFit: Steps counter has 4.73 stars from 165,097 ratings on the US App Store, updated October 22, 2026.Source

After onboarding, start a five-minute session immediately instead of the library; measure first-session workout rate and day-7 retention by app.

Early action predicts retention in subscription apps.

• Too easy for advanced users

  Branch by quiz answers.

• HiringSenior Product Manager (posted October 7, 2026): a portfolio "already generating hundreds of millions in ARR, growing 100% year over year", as Welltech relaunches YogaGo, Muscle Booster and WalkFit "on a new, shared tech stack"; owns onboarding and activation ("getting people to their first workout"), reactivation, personalization and content discovery that goes "beyond long-form-only browsing into modular, quick-access experiences".Source

Set long cache lifetimes for static assets, cut font weights to the ones used, and preload only the main font. Re-test the top 20 articles.

Faster pages lift engagement and quiz clicks at the margin.

• Visual changes

  Check fonts on key pages.

• Google PageSpeedMobile lab test of the homepage: performance 47, main content after 13.4 s, 3.2 MB downloaded including 761 KB of fonts; biggest savings from cache lifetimes (about 6.1 s) and render-blocking requests (about 5.1 s). Real visitors pass Core Web Vitals (field LCP 2.0 s, INP 69 ms, CLS 0.01).Source

Add a tagged link to the matching quiz branch in every description and pinned comment, with a source of youtube and the video ID. Track quiz starts per thousand views.

It turns an existing free audience into a measurable channel.

• Viewers dislike links

  Keep one clear link.

• YouTubeThe @feelgoodwelltech channel has about 48,200 subscribers, 371 videos and 3.1 million views; welltech.com/workouts offers "Free Workouts Videos for Every Body".Source
• HiringSenior Marketing Analyst (Tracking & Measurement), posted October 7, 2026 (Ukraine and Romania): "We spend significantly on Meta, Google Ads and TikTok, and those platforms optimise only as well as the conversion data we send them. Signal quality is a performance lever for us, not a maintenance task." Duties include "Manage GTM releases across multiple web properties" and "Maintain UTM parameters and campaign naming conventions and ensure correct attribution."Source
• HiringGrowth Product Manager (Acquisition Funnels), posted October 21, 2026: improve "the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition", and support acquisition "by building tailored end-to-end experiences for different audiences and traffic sources". A Product Growth Manager (Acquisition Funnels), posted October 21-22 in Ukraine and Bulgaria, will run experiments on "pricing, personalisation, monetisation, and new funnel architectures" and "connect advertising creatives, funnel messaging, monetisation, and product value propositions".Source

Set the new end date in one config, check the three app links are tagged, test the pop-up on mobile, and plan per-app offers by audience.

Seasonal offers are a large share of annual subscriptions for subscription apps.

• Discount fatigue

  Limit to one season offer.

• Your websiteA Black Friday page is live at /black-friday ("Your personal workout plan is 73% off" on yearly plans). Every page also ships a Black Friday pop-up with a countdown whose end date has passed, so the code keeps it hidden; the source shows a negative countdown.Source
• Your websiteNo article links to a WalkFit funnel; WalkFit appears only in the site menu (walkfit.welltech.com). The New Year and Black Friday offer pages do link all three apps with tagged campaigns (for example "utm_campaign=NY_walkfit" and "BF_walkfit"). The calculators (intermittent fasting, weight loss percentage, treadmill calories) and the six case studies have no link to any app quiz.Source
• HiringSenior Marketing Analyst (Tracking & Measurement), posted October 7, 2026 (Ukraine and Romania): "We spend significantly on Meta, Google Ads and TikTok, and those platforms optimise only as well as the conversion data we send them. Signal quality is a performance lever for us, not a maintenance task." Duties include "Manage GTM releases across multiple web properties" and "Maintain UTM parameters and campaign naming conventions and ensure correct attribution."Source

Pick two experts, publish a four-part series each, and link each part to a quiz branch with the expert's name in the campaign. Promote on YouTube and social.

Named experts build trust, and series build return visits.

• Health claims

  Keep to training and habits; legal review.

• Your websiteContent is reviewed by named experts: 36 expert profile pages (certified trainers, registered dietitians, physicians); articles carry a "Verified by" box with credentials and a disclaimer. Six case studies dated July to October 2026 sit under /insights/case_studies. Two "Sweat vs stress" research pages (US and UK) quote a NASM-certified trainer.Source
• YouTubeThe @feelgoodwelltech channel has about 48,200 subscribers, 371 videos and 3.1 million views; welltech.com/workouts offers "Free Workouts Videos for Every Body".Source
• HiringGrowth Product Manager (Acquisition Funnels), posted October 21, 2026: improve "the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition", and support acquisition "by building tailored end-to-end experiences for different audiences and traffic sources". A Product Growth Manager (Acquisition Funnels), posted October 21-22 in Ukraine and Bulgaria, will run experiments on "pricing, personalisation, monetisation, and new funnel architectures" and "connect advertising creatives, funnel messaging, monetisation, and product value propositions".Source

Offer a Welltech bundle at a price between one and three apps, with shared progress and one sign-in. Sell it at renewal and in seasonal offers.

Bundles raise ARPU and lower churn because users have more reasons to stay.

• Store rules on bundles

  Check app store subscription group rules early.

• HiringSenior Product Manager (posted October 7, 2026): a portfolio "already generating hundreds of millions in ARR, growing 100% year over year", as Welltech relaunches YogaGo, Muscle Booster and WalkFit "on a new, shared tech stack"; owns onboarding and activation ("getting people to their first workout"), reactivation, personalization and content discovery that goes "beyond long-form-only browsing into modular, quick-access experiences".Source
• Your websiteHomepage title "Best fitness apps for beginners", with "3+ products", "27M subscriptions", "10+ years" and "500+ wellmakers"; the About page says "Over 27 million people across the world have used our apps" and that Welltech was founded in 2015 with hubs in Cyprus, Ukraine, Poland, Spain and the UK; the job posts say "Over 25.5 million people across the world use our apps".Source

Publish a twice-yearly report (activity patterns by age group, time of day, workout length), aggregated and anonymised, with expert commentary and country cuts.

Original data earns coverage that a content blog cannot, and it supports the employer brand.

• Data privacy

  Aggregate and suppress small groups.

• Your websiteContent is reviewed by named experts: 36 expert profile pages (certified trainers, registered dietitians, physicians); articles carry a "Verified by" box with credentials and a disclaimer. Six case studies dated July to October 2026 sit under /insights/case_studies. Two "Sweat vs stress" research pages (US and UK) quote a NASM-certified trainer.Source
• Your websiteHomepage title "Best fitness apps for beginners", with "3+ products", "27M subscriptions", "10+ years" and "500+ wellmakers"; the About page says "Over 27 million people across the world have used our apps" and that Welltech was founded in 2015 with hubs in Cyprus, Ukraine, Poland, Spain and the UK; the job posts say "Over 25.5 million people across the world use our apps".Source

Launch two programs to the founding cohort, price them as an add-on, and measure completion, satisfaction and renewal.

Structured, time-bound programs suit committed users and create a new revenue line.

• Low completion

  Keep programs short.

• #10 Turn the Programs waitlist into a launch list with a founding cohort

• Your websitePrograms page: "Expert-led Fitness & Nutrition Challenges. Coming Soon." Goal-driven, time-bound challenges "beyond apps — into in-depth programs and courses", with a "Join the Waitlist" button.Source
• Your websiteContent is reviewed by named experts: 36 expert profile pages (certified trainers, registered dietitians, physicians); articles carry a "Verified by" box with credentials and a disclaimer. Six case studies dated July to October 2026 sit under /insights/case_studies. Two "Sweat vs stress" research pages (US and UK) quote a NASM-certified trainer.Source
• HiringSenior Product Manager (posted October 7, 2026): a portfolio "already generating hundreds of millions in ARR, growing 100% year over year", as Welltech relaunches YogaGo, Muscle Booster and WalkFit "on a new, shared tech stack"; owns onboarding and activation ("getting people to their first workout"), reactivation, personalization and content discovery that goes "beyond long-form-only browsing into modular, quick-access experiences".Source

Build a men's branch of the Yoga-Go quiz (mobility, back comfort, tai chi), point the fixed MALE button to it, and test ad creatives for the same audience.

A distinct path for an underserved group can open a new paid audience at lower cost.

• Small audience

  Test before building more.

• #1 Fix the blog's quiz buttons: 338 "Male" Muscle Booster buttons carry no campaign tags, and 137 "Male" Yoga-Go buttons are pre-set to female

• Your websiteSame crawl: on 137 Yoga-Go articles the MALE button links to "plan.yoga-go.io/?branch-name=taichi&link-id=go56pay&gender=female&utm_source=welltech&utm_campaign=blog_male-yg", so it is pre-set to gender=female; the FEMALE button uses the same tai chi branch. Every Muscle Booster MALE button uses the same "calisthenics" branch, whatever the article is about.Source
• HiringGrowth Product Manager (Acquisition Funnels), posted October 21, 2026: improve "the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition", and support acquisition "by building tailored end-to-end experiences for different audiences and traffic sources". A Product Growth Manager (Acquisition Funnels), posted October 21-22 in Ukraine and Bulgaria, will run experiments on "pricing, personalisation, monetisation, and new funnel architectures" and "connect advertising creatives, funnel messaging, monetisation, and product value propositions".Source
• Competitor researchRivals' own homepages: BetterMe, a "Personalized holistic wellness solution" since 2017; MadMuscles, a "Personalized workout program" app tailored "to your goals, age and fitness level"; Fitbod, a "personalized workout planner"; Down Dog, "Great Yoga Anywhere" with yoga, Pilates and HIIT.See the research Source

Each month take the five articles with the highest quiz click rate, turn their angles into ad creatives, and test them against current hooks.

Organic interest predicts paid interest, and the funnel can reuse the same angle.

• Ranking depends on tags

  Do after idea 1.

• #1 Fix the blog's quiz buttons: 338 "Male" Muscle Booster buttons carry no campaign tags, and 137 "Male" Yoga-Go buttons are pre-set to female

• Your websiteCrawl of all 613 /content articles in the sitemap (October 22, 2026): 479 carry MALE/FEMALE quiz buttons to plan.muscle-booster.io or plan.yoga-go.io, each shown three times per article; 134 carry no quiz button. On 338 articles the Muscle Booster MALE button goes to "plan.muscle-booster.io/onboarding?branch-name=calisthenics&link-id=go20wst&blog_male_mb", with no utm_source or utm_campaign (the campaign name is left without a key), while the FEMALE button on the same articles carries "utm_source=welltech&utm_campaign=blog_female_mb". Re-checked on fresh copies the same day.Source
• HiringGrowth Product Manager (Acquisition Funnels), posted October 21, 2026: improve "the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition", and support acquisition "by building tailored end-to-end experiences for different audiences and traffic sources". A Product Growth Manager (Acquisition Funnels), posted October 21-22 in Ukraine and Bulgaria, will run experiments on "pricing, personalisation, monetisation, and new funnel architectures" and "connect advertising creatives, funnel messaging, monetisation, and product value propositions".Source
• HiringSenior Marketing Analyst (Tracking & Measurement), posted October 7, 2026 (Ukraine and Romania): "We spend significantly on Meta, Google Ads and TikTok, and those platforms optimise only as well as the conversion data we send them. Signal quality is a performance lever for us, not a maintenance task." Duties include "Manage GTM releases across multiple web properties" and "Maintain UTM parameters and campaign naming conventions and ensure correct attribution."Source