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  • The brief
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  • This week · 6
  • This quarter · 9
  • Big bets · 3
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Generated Oct 26, 2026
  1. Programmable
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  3. Valtech
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growth playbook · Oct 26, 2026

valtech.com (opens in a new tab)

Valtech growth playbook

Diagnosis

Valtech already leads with AI on its homepage and offers, and its hiring shows where it wants growth: a US Client Partner to grow AI and data work across Industrials, Manufacturing, Distribution and Agriculture, a growth-focused banking partner in London, business development in MENA and Latin America, and a MarTech team for database growth and nurture.

The gaps are in the industry front doors: the Manufacturing page has not moved to the AI story, none of the eleven industry hubs are in the sitemap, and four years of manufacturing research sit in separate PDFs.

This playbook relaunches the Manufacturing page and hubs first, connects content to nurture and client partners, then builds assessments, AI result libraries and owned events.

Growth Score

7/10

Biggest Opportunity

Make the industry hubs, starting with Manufacturing, as AI-led as the homepage, and route their visitors to the new client partners.

Biggest Risk

Publicis Sapient, Globant, Accenture Song and EPAM all claim AI leadership; without industry-specific proof, Valtech's AI message blurs into theirs.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give the Industrials team an AI-era Manufacturing page, and put it in the sitemap

    Rewrite the hero, the homepage card line and the meta description this week.

    High impact First result in 1 month
  2. 2

    Add the eleven industry hubs to every locale's sitemap

    Add the hubs to /en/sitemap.xml and resubmit.

    High impact First result in 2 weeks
  3. 3

    Turn four years of the manufacturing leaders report into one series hub with trends

    List three findings that changed between 2023 and 2026.

    High impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 1Big bets · 10Fill-ins · 5Reconsider · 5
Effort →

Showing 21 of 21 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Valtech is hiring a US Client Partner whose whole brief is to grow AI and data work across its Industrials, Manufacturing, Distribution and Agriculture (IMDA) clients. Yet the Manufacturing & Distribution page talks about pandemics and supply chains and never mentions AI except in one related news link, the homepage card for Manufacturing is the only major industry without AI in its line, and the page is missing from the sitemap along with every other industry hub. Mobility and Retail sell AI; Manufacturing still sells "becoming digital enterprises".

    High impactMedium effort First result in 1 month Marketing Lead

    First action

    Rewrite the hero, the homepage card line and the meta description this week.

    How to measure it

    IMDA contact form submissions

    Now
    –
    Target
    +40%
    By
    1 quarter

    Steps

    1. 1

      Pull the themes

      Top five decision tensions from the 2026 manufacturing report.

      Marketing Lead, Industrials 2 days

    2. 2

      Rewrite the hero and card

      AI-led promise for manufacturers and distributors.

      Marketing Lead, Industrials 2 days

    3. 3

      Rebuild the body

      AI in portals, commerce, service and product data; drop the pandemic framing.

      Content Hub editor 1 week

    4. 4

      Add proof

      Vanderlande, Henkel, Stäubli and Mammoet with one result each.

      Marketing Lead, Industrials 3 days

    5. 5

      Link the offers

      Agentic Commerce Catalyst and Enterprise AI Foundations.

      Web team 1 day

    6. 6

      Add a US route

      IMDA contact form tagged for the Client Partner.

      Marketing Automation Specialist 1 day

    7. 7

      Fix the sitemap

      Add all industry hubs, then request indexing.

      SEO lead 1 day

    First result
    1 month
    Cost
    Staff time
    Owner
    Marketing Lead, Industrials

    Smallest test

    Change the hero and homepage card to an AI-led line and compare enquiries for a month.

    Why it works

    Rewrite the page around what industrial buyers are asking in Valtech's own 2026 Voice of Digital Leaders in Manufacturing report: AI in commerce and customer portals, agentic ordering for distributors, connected service, product data. Lead with three proof points (Vanderlande, Henkel Adhesives, Stäubli, plus Mammoet's AI work), link the Agentic Commerce Catalyst and Enterprise AI Foundations offers, and add one US contact path to the IMDA team. Add the page, the Agriculture page and the other hubs to the sitemap the same day.

    The hub is where an industrial buyer checks whether Valtech can do AI for companies like theirs, and where the new Client Partner will send every prospect. Matching it to the report and the offers turns Valtech's existing IMDA work into inbound pipeline instead of a page last framed for 2020-era disruption.

    Ready to use

    ChecklistManufacturing page relaunch list

    [ ] Hero and homepage card with an AI-led promise
    [ ] Body built on the 2026 report themes
    [ ] Four industrial cases with one result each
    [ ] Links to Agentic Commerce Catalyst and Enterprise AI Foundations
    [ ] US IMDA contact path tagged in Marketo
    [ ] All eleven industry hubs in the sitemap
    [ ] Same changes on the en-us page

    Risks and how to handle them

    • Overpromising AI outcomes

      Use only results from published cases and the report.

    • Regional teams want their own version

      Keep one global page and add regional proof blocks.

    Evidence

    • HiringClient Partner, Growth and AI Augmented (United States, remote, posted October 15, 2026): "expand Valtech's enterprise relationships across a portfolio of multiple clients in our Industrials, Manufacturing, Distribution and Agriculture (IMDA) client group"; "AI is not an add-on"; uses GenAI for "RFP comprehension", "POV development" and "Competitive analysis"; will "Grow our AI and data work across your clients", "Map whitespace, find the next opportunity and shape it before the client asks".Source
    • Your websiteManufacturing & Distribution page (/industries/manufacturing-distribution/, H1 "Manufacturing"): "Enabling growth for B2B companies in an ever-changing digital world"; the body covers customer portals, omni-commerce platforms, B2B marketing and change management and cites "outside pressures from pandemics, supply chain breakdowns"; cases Vanderlande, Henkel Adhesives and a Canadian B2B health and safety leader; AI appears only in a related news link ("Mammoet partners with Valtech to drive AI transformation"); it promotes a "Let's Talk B2B" LinkedIn group and introduces an Industrials team for "large industrial manufacturers (OEM, heavy equipment, chemicals, etc) and wholesale/distribution".Source
    • Your websiteHomepage: leads with "The Intelligent Enterprise", "Valtech One accelerates AI adoption" and "The Lexus AI concierge"; its industry cards say Mobility is "Shaping the future of mobility with AI, data and connected ecosystems" and Retail is "powered by AI and innovation", while Manufacturing reads "Enabling manufacturers and distributors to become digital enterprises." It also shows Fast Company's "Best Workplaces for Innovators" recognition.Source
    • Your websiteMain sitemap (/en/sitemap.xml, checked twice on October 23, 2026): 2,359 URLs, including 987 blog posts, 257 newsroom items, 235 event pages, 229 work pages and 100 whitepapers. It lists the Industries index and eleven sub-pages under Mobility, Retail and Health, but none of the eleven industry hub pages the homepage links to (Agriculture, CPG, Financial Services, Health, Luxury, Manufacturing & Distribution, Mobility, New Space, Public Sector, Retail, Travel & Hospitality), although those pages are live and set to index,follow. robots.txt also blocks the Industries filter (/*?industry=).Source
    • Your websiteWhitepapers: The Voice of Digital Leaders in Manufacturing has editions for 2023, 2024, 2025 and 2026; the 2026 report (50 pages) says "AI is accelerating decision-making, compressing timelines and exposing misalignment faster than ever" and is based on interviews with "digital, commercial, service and transformation leaders from global manufacturers". Others include "A practical guide to commerce in manufacturing" and "Leadership priorities in tech, agriculture and manufacturing".Source
    • Your websiteOfferings under "Data & AI Revolution": generative AI, data foundations, optimization and personalization, Valtech One, Valtech Concierge and Valtech Content OS; plus landing pages for the "Agentic Commerce Catalyst", "Enterprise AI Foundations" and "The Intelligent Enterprise" (Run, Lead, Grow, Operate).Source
    • Your websiteWork section: 229 case pages; manufacturing and B2B examples include Henkel Adhesives, Vanderlande, Stäubli, Lufthansa B2B and a leading paint manufacturer; homepage cases include Eton Shirts, Discover ("$75 million+"), Lexus, Mandarin Oriental and Mars.Source
  • 02

    The main sitemap lists 2,359 URLs, including old event pages, but not one of the eleven industry hubs, and the industry filter URLs are blocked in robots.txt. These are the pages buyers reach from "banking CX agency" or "B2B commerce agency for manufacturers" searches.

    High impactLow effort First result in 2 weeks SEO lead

    First action

    Add the hubs to /en/sitemap.xml and resubmit.

    How to measure it

    Hubs indexed across locales

    Now
    –
    Target
    100%
    By
    30 days

    Steps

    1. 1

      List hubs

      Eleven plus locale versions.

      SEO lead 1 hour

    2. 2

      Fix generation

      Include hub page type.

      Web team 1 day

    3. 3

      Check hreflang

      Hub alternates.

      SEO lead 2 hours

    4. 4

      Resubmit

      Search Console.

      SEO lead 1 hour

    5. 5

      Add a check

      Publishing checklist.

      Web team 1 hour

    6. 6

      Monitor

      Impressions per hub.

      SEO lead monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    SEO lead

    Smallest test

    Add the Manufacturing and Financial Services hubs first.

    Why it works

    Add each hub and its locale versions to the sitemaps, check that hreflang links match, and request indexing in Search Console. Add a check to the publishing process so new hubs are included automatically.

    Hubs that are crawled and refreshed promptly rank and update faster, which matters while each team relaunches its industry message.

    Risks and how to handle them

    • Sitemap rules exclude other page types too

      Compare the sitemap against a full crawl.

    Evidence

    • Your websiteMain sitemap (/en/sitemap.xml, checked twice on October 23, 2026): 2,359 URLs, including 987 blog posts, 257 newsroom items, 235 event pages, 229 work pages and 100 whitepapers. It lists the Industries index and eleven sub-pages under Mobility, Retail and Health, but none of the eleven industry hub pages the homepage links to (Agriculture, CPG, Financial Services, Health, Luxury, Manufacturing & Distribution, Mobility, New Space, Public Sector, Retail, Travel & Hospitality), although those pages are live and set to index,follow. robots.txt also blocks the Industries filter (/*?industry=).Source
    • Your websiteAbout and acquisitions: Valtech pursues "a strategy of acquiring firms with extensive, specialized domain experience"; acquisition pages cover Kin + Carta, Absolunet, The Berndt Group, Evident, Appsolutely and WingsIT. The site runs 18 locales (including en-us, en-ca, es-mx, es-ar, pt-br and zh-cn) but none for the UAE.Source
  • 03

    Valtech has published The Voice of Digital Leaders in Manufacturing for 2023, 2024, 2025 and 2026, each as a separate whitepaper page. Nobody shows what changed across the four years.

    High impactMedium effort First result in 1 month Content Hub editor

    First action

    List three findings that changed between 2023 and 2026.

    How to measure it

    2026 report downloads

    Now
    –
    Target
    +50%
    By
    1 quarter

    Steps

    1. 1

      Compare editions

      Themes and shifts.

      Content Hub editor 1 week

    2. 2

      Write the hub

      Summary per year.

      Content Hub editor 1 week

    3. 3

      Design charts

      Three trend charts.

      Content Hub editor 1 week

    4. 4

      Publish

      Linked from Manufacturing page.

      Web team 1 day

    5. 5

      Promote

      LinkedIn and email.

      Marketing Automation Specialist 2 weeks

    6. 6

      Arm sellers

      One-page brief.

      Client Partner, Growth and AI Augmented 1 week

    First result
    1 month
    Cost
    Staff time
    Owner
    Content Hub editor

    Smallest test

    Post one chart comparing two editions.

    Why it works

    Build one hub: what leaders said each year, the shifts (for example how AI moved up the agenda), and a short summary per edition, with the 2026 report as the download. Use it in Client Partner outreach and at B2B events.

    Trend lines are more quotable than a single edition and give the IMDA team a reason to start conversations.

    Risks and how to handle them

    • Different samples each year

      Describe the trends as directional.

    Evidence

    • Your websiteWhitepapers: The Voice of Digital Leaders in Manufacturing has editions for 2023, 2024, 2025 and 2026; the 2026 report (50 pages) says "AI is accelerating decision-making, compressing timelines and exposing misalignment faster than ever" and is based on interviews with "digital, commercial, service and transformation leaders from global manufacturers". Others include "A practical guide to commerce in manufacturing" and "Leadership priorities in tech, agriculture and manufacturing".Source
    • HiringClient Partner, Growth and AI Augmented (United States, remote, posted October 15, 2026): "expand Valtech's enterprise relationships across a portfolio of multiple clients in our Industrials, Manufacturing, Distribution and Agriculture (IMDA) client group"; "AI is not an add-on"; uses GenAI for "RFP comprehension", "POV development" and "Competitive analysis"; will "Grow our AI and data work across your clients", "Map whitespace, find the next opportunity and shape it before the client asks".Source
    • Your websiteEvents in the main sitemap include B2B Online Atlanta 2026, B2B Online Chicago 2026, B2B Digital 2026 and "Connected B2B: orchestrating buying journeys with Adobe"; of 198 top-level event pages, 54 carry 2025 or an earlier year in the URL.Source
  • 04

    The MarTech team is hiring for "database growth and lead nurturing" in Marketo and Salesforce, and Valtech publishes 100 whitepapers across industries. Downloads are the clearest sign of what a prospect cares about.

    High impactMedium effort First result in 1 quarter Marketing Automation Speciali…

    First action

    Tag the 20 most downloaded whitepapers.

    How to measure it

    Sales meetings from nurture

    Now
    –
    Target
    30 a quarter
    By
    2 quarters

    Steps

    1. 1

      Tag content

      Industry and offer.

      Marketing Automation Specialist 1 week

    2. 2

      Build tracks

      Four emails per industry.

      Marketing Automation Specialist 2 weeks

    3. 3

      Score engagement

      In Marketo.

      Marketing Automation Specialist 1 week

    4. 4

      Route

      To client partners and BDRs.

      Marketing Automation Specialist 1 week

    5. 5

      Review

      Weekly with sales.

      Client Partner, Growth and AI Augmented weekly

    6. 6

      Measure

      Meetings and pipeline.

      Marketing Automation Specialist monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Marketing Automation Specialist

    Smallest test

    Run one manufacturing track for a month.

    Why it works

    Tag every whitepaper by industry and offer, start a short nurture per industry (report, case, event invitation, point of view), and send engaged contacts at target accounts to the relevant client partner or BDR.

    The content already exists; routing it by industry turns downloads into meetings.

    Risks and how to handle them

    • Consent rules differ by country

      Use the database hygiene rules the role already owns.

    Evidence

    • HiringMarketing Automation Specialist (posted September 29, 2026, remote in Ukraine and North Macedonia) on Valtech's own MarTech team, which "take[s] care of streamlining processes across marketing and sales" and whose stack "covers our website, automations and agentic solutions across channels and the database, events, organic performance, and paid ads"; the role will manage "the day-to-day database and marketing activities of Valtech", build campaigns "with a focus on database growth and lead nurturing" and "agentic workflows"; requires Marketo and Salesforce. The post describes "our global team of 6,000 professionals in more than 60 offices".Source
    • Your websiteWhitepapers: The Voice of Digital Leaders in Manufacturing has editions for 2023, 2024, 2025 and 2026; the 2026 report (50 pages) says "AI is accelerating decision-making, compressing timelines and exposing misalignment faster than ever" and is based on interviews with "digital, commercial, service and transformation leaders from global manufacturers". Others include "A practical guide to commerce in manufacturing" and "Leadership priorities in tech, agriculture and manufacturing".Source
    • HiringClient Partner, Growth and AI Augmented (United States, remote, posted October 15, 2026): "expand Valtech's enterprise relationships across a portfolio of multiple clients in our Industrials, Manufacturing, Distribution and Agriculture (IMDA) client group"; "AI is not an add-on"; uses GenAI for "RFP comprehension", "POV development" and "Competitive analysis"; will "Grow our AI and data work across your clients", "Map whitespace, find the next opportunity and shape it before the client asks".Source
    • HiringBusiness Development Executive, MENA (Dubai, posted September 15, 2026): acquire "net new clients" with "a primary focus on the UAE", part of the MENA Growth & Delivery Unit with "marketing and growth" roles, working "with the Demand Generation team to turn unqualified leads into qualified opportunities". Senior Business Development Representatives are also being hired in Mexico City and Buenos Aires (posted September 9, 2026).Source
  • 05

    Valtech speaks at B2B Online Atlanta and Chicago and B2B Digital in 2026, while 54 event pages in the sitemap carry 2025 or earlier dates.

    Medium impactLow effort First result in 1 month Events marketing manager

    First action

    Add takeaways to the Atlanta 2026 page.

    How to measure it

    Event-page meetings

    Now
    –
    Target
    10 per event
    By
    2 quarters

    Steps

    1. 1

      List events

      Past and coming.

      Events marketing manager 1 day

    2. 2

      Write recaps

      Takeaways and slides.

      Content Hub editor per event

    3. 3

      Add meeting links

      Tagged.

      Marketing Automation Specialist 1 day

    4. 4

      Redirect old pages

      To recaps.

      Web team 1 week

    5. 5

      Promote recaps

      LinkedIn.

      Events marketing manager per event

    6. 6

      Measure

      Meetings.

      Marketing Automation Specialist quarterly

    First result
    1 month
    Cost
    Staff time
    Owner
    Events marketing manager

    Smallest test

    Write one recap.

    Why it works

    After each event, update its page with the recording or slides, key takeaways and a meeting link; redirect older event pages to the matching recap or topic page.

    Event content keeps working after the day, and fewer stale pages make the site look current.

    Risks and how to handle them

    • Losing old links

      Redirect, never delete.

    Evidence

    • Your websiteEvents in the main sitemap include B2B Online Atlanta 2026, B2B Online Chicago 2026, B2B Digital 2026 and "Connected B2B: orchestrating buying journeys with Adobe"; of 198 top-level event pages, 54 carry 2025 or an earlier year in the URL.Source
    • Your websiteMain sitemap (/en/sitemap.xml, checked twice on October 23, 2026): 2,359 URLs, including 987 blog posts, 257 newsroom items, 235 event pages, 229 work pages and 100 whitepapers. It lists the Industries index and eleven sub-pages under Mobility, Retail and Health, but none of the eleven industry hub pages the homepage links to (Agriculture, CPG, Financial Services, Health, Luxury, Manufacturing & Distribution, Mobility, New Space, Public Sector, Retail, Travel & Hospitality), although those pages are live and set to index,follow. robots.txt also blocks the Industries filter (/*?industry=).Source
  • 06

    The London role leads a multi-million banking portfolio and must create its own pipeline. Valtech has a Financial Services hub, a "Rewiring Financial Services" whitepaper and a Discover case ("$75 million+"), but the hub is missing from the sitemap.

    Medium impactLow effort First result in 1 month Senior Client Partner

    First action

    Add the Discover result to the hub.

    How to measure it

    UK banking meetings

    Now
    –
    Target
    8 a quarter
    By
    2 quarters

    Steps

    1. 1

      Gather proof

      Cases and report.

      Senior Client Partner (Financial Services) 1 week

    2. 2

      Write section

      Banking.

      Content Hub editor 1 week

    3. 3

      Publish

      Hub and en-gb.

      Web team 1 day

    4. 4

      Brief

      One page.

      Senior Client Partner (Financial Services) 2 days

    5. 5

      Outreach

      Target banks.

      Senior Client Partner (Financial Services) ongoing

    6. 6

      Measure

      Meetings.

      Marketing Automation Specialist monthly

    First result
    1 month
    Cost
    Staff time
    Owner
    Senior Client Partner (Financial Services)

    Smallest test

    Send the brief to five banks.

    Why it works

    Add a banking section to the Financial Services hub with the Discover result, the whitepaper and a UK contact, and give the Client Partner a matching one-page brief.

    Senior bankers check proof before taking a meeting; a clear page supports outbound.

    Risks and how to handle them

    • Client confidentiality

      Use only published cases.

    Evidence

    • HiringSenior Client Partner (London, posted October 19, 2026): leads "a multi-million portfolio" in "our financial services team, with a focus on banking"; "This is a growth-focused role rather than an account management one: we are looking for someone who is self-managing and proactively creates their own pipeline."Source
    • Your websiteWork section: 229 case pages; manufacturing and B2B examples include Henkel Adhesives, Vanderlande, Stäubli, Lufthansa B2B and a leading paint manufacturer; homepage cases include Eton Shirts, Discover ("$75 million+"), Lexus, Mandarin Oriental and Mars.Source
    • Your websiteMain sitemap (/en/sitemap.xml, checked twice on October 23, 2026): 2,359 URLs, including 987 blog posts, 257 newsroom items, 235 event pages, 229 work pages and 100 whitepapers. It lists the Industries index and eleven sub-pages under Mobility, Retail and Health, but none of the eleven industry hub pages the homepage links to (Agriculture, CPG, Financial Services, Health, Luxury, Manufacturing & Distribution, Mobility, New Space, Public Sector, Retail, Travel & Hospitality), although those pages are live and set to index,follow. robots.txt also blocks the Industries filter (/*?industry=).Source
    • Your websiteHomepage: leads with "The Intelligent Enterprise", "Valtech One accelerates AI adoption" and "The Lexus AI concierge"; its industry cards say Mobility is "Shaping the future of mobility with AI, data and connected ecosystems" and Retail is "powered by AI and innovation", while Manufacturing reads "Enabling manufacturers and distributors to become digital enterprises." It also shows Fast Company's "Best Workplaces for Innovators" recognition.Source

This quarter 9

The core plays for the next three months.

  • 07

    The Client Partner role is asked to "Map whitespace" and grow AI and data work inside current clients.

    High impactMedium effort First result in 1 quarter Client Partner

    First action

    Build the map for five accounts.

    How to measure it

    AI proposals

    Now
    –
    Target
    1 per account per quarter
    By
    2 quarters

    Steps

    1. 1

      List accounts

      IMDA portfolio.

      Client Partner, Growth and AI Augmented 1 week

    2. 2

      Map offers

      Delivered vs available.

      Client Partner, Growth and AI Augmented 2 weeks

    3. 3

      Pick plays

      One per account.

      Client Partner, Growth and AI Augmented 1 week

    4. 4

      Shape proposals

      With delivery leads.

      Client Partner, Growth and AI Augmented 1 month

    5. 5

      Review

      Monthly.

      Client Partner, Growth and AI Augmented monthly

    6. 6

      Share wins

      As cases.

      Marketing Lead, Industrials quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Client Partner, Growth and AI Augmented

    Smallest test

    Map one account.

    Why it works

    For each IMDA client, list what Valtech delivers today against the Data & AI offers (data foundations, personalization, Valtech One, Concierge, agentic commerce), and plan one AI proposal per account per quarter.

    Existing clients are the fastest route to AI revenue, and a map keeps the account team focused.

    Risks and how to handle them

    • Clients feel sold to

      Lead with insight from their own data.

    Evidence

    • HiringClient Partner, Growth and AI Augmented (United States, remote, posted October 15, 2026): "expand Valtech's enterprise relationships across a portfolio of multiple clients in our Industrials, Manufacturing, Distribution and Agriculture (IMDA) client group"; "AI is not an add-on"; uses GenAI for "RFP comprehension", "POV development" and "Competitive analysis"; will "Grow our AI and data work across your clients", "Map whitespace, find the next opportunity and shape it before the client asks".Source
    • Your websiteOfferings under "Data & AI Revolution": generative AI, data foundations, optimization and personalization, Valtech One, Valtech Concierge and Valtech Content OS; plus landing pages for the "Agentic Commerce Catalyst", "Enterprise AI Foundations" and "The Intelligent Enterprise" (Run, Lead, Grow, Operate).Source
    • Your websiteWork section: 229 case pages; manufacturing and B2B examples include Henkel Adhesives, Vanderlande, Stäubli, Lufthansa B2B and a leading paint manufacturer; homepage cases include Eton Shirts, Discover ("$75 million+"), Lexus, Mandarin Oriental and Mars.Source
  • 08

    Valtech allows AI assistants to use its pages and writes about AI search ("Is your website dead?"). Buyers now ask assistants for "B2B commerce partners for manufacturers".

    High impactMedium effort First result in 1 quarter SEO lead

    First action

    Write 30 buyer questions.

    How to measure it

    Answers naming Valtech

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Write questions

      By industry.

      SEO lead 1 week

    2. 2

      Baseline

      Across assistants.

      SEO lead 1 week

    3. 3

      Fix pages

      Hubs and cases.

      Content Hub editor 1 month

    4. 4

      Add structured data

      Organization and cases.

      Web team 2 weeks

    5. 5

      Re-test

      Monthly.

      SEO lead monthly

    6. 6

      Publish method

      As a blog post.

      Content Hub editor 1 quarter

    First result
    1 quarter
    Cost
    Staff time
    Owner
    SEO lead

    Smallest test

    Test ten questions.

    Why it works

    Track a set of buyer questions monthly across major assistants, note whether Valtech appears and what is said, and fix gaps with clear hub pages, case facts and structured data.

    Valtech can show clients the same method it sells, using itself as the proof.

    Risks and how to handle them

    • Answers change often

      Track trends, not single answers.

    Evidence

    • Your websiterobots.txt carries "Content-Signal: search=yes, ai-input=yes, ai-train=yes", so Valtech allows AI assistants to use its pages as input.Source
    • Your websiteBlog: 987 posts, the latest "Is your website dead? AI search debate" (October 20, 2026) and others such as "Increase B2B and manufacturing brand visibility in an age of AI"; older posts still listed include "eDay 2016" and "Digital transformation: B2B companies don't always have 2020 vision", and a partner page for "Adobe Summit EMEA 2019".Source
    • Your websiteMain sitemap (/en/sitemap.xml, checked twice on October 23, 2026): 2,359 URLs, including 987 blog posts, 257 newsroom items, 235 event pages, 229 work pages and 100 whitepapers. It lists the Industries index and eleven sub-pages under Mobility, Retail and Health, but none of the eleven industry hub pages the homepage links to (Agriculture, CPG, Financial Services, Health, Luxury, Manufacturing & Distribution, Mobility, New Space, Public Sector, Retail, Travel & Hospitality), although those pages are live and set to index,follow. robots.txt also blocks the Industries filter (/*?industry=).Source
    • Your websiteManufacturing & Distribution page (/industries/manufacturing-distribution/, H1 "Manufacturing"): "Enabling growth for B2B companies in an ever-changing digital world"; the body covers customer portals, omni-commerce platforms, B2B marketing and change management and cites "outside pressures from pandemics, supply chain breakdowns"; cases Vanderlande, Henkel Adhesives and a Canadian B2B health and safety leader; AI appears only in a related news link ("Mammoet partners with Valtech to drive AI transformation"); it promotes a "Let's Talk B2B" LinkedIn group and introduces an Industrials team for "large industrial manufacturers (OEM, heavy equipment, chemicals, etc) and wholesale/distribution".Source
  • 09

    The Industries page asks visitors to "use filter to select an industry", and robots.txt blocks those filter URLs. Valtech has 229 cases, but there is no crawlable list of manufacturing or banking cases.

    Medium impactMedium effort First result in 1 quarter Web team

    First action

    Build the manufacturing case list.

    How to measure it

    Case visits from industry lists

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Tag cases

      By industry.

      Content Hub editor 2 weeks

    2. 2

      Build lists

      Static pages.

      Web team 2 weeks

    3. 3

      Add results

      One line each.

      Content Hub editor 2 weeks

    4. 4

      Link hubs

      Each industry.

      Web team 1 day

    5. 5

      Add to sitemap

      Lists.

      SEO lead 1 day

    6. 6

      Measure

      Visits.

      SEO lead monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Web team

    Smallest test

    Publish the manufacturing list.

    Why it works

    Create a static case list per industry, linked from each hub, with one result line per case.

    Buyers and search engines find relevant proof in one click.

    Risks and how to handle them

    • Thin lists for some industries

      Combine small industries.

    Evidence

    • Your websiteMain sitemap (/en/sitemap.xml, checked twice on October 23, 2026): 2,359 URLs, including 987 blog posts, 257 newsroom items, 235 event pages, 229 work pages and 100 whitepapers. It lists the Industries index and eleven sub-pages under Mobility, Retail and Health, but none of the eleven industry hub pages the homepage links to (Agriculture, CPG, Financial Services, Health, Luxury, Manufacturing & Distribution, Mobility, New Space, Public Sector, Retail, Travel & Hospitality), although those pages are live and set to index,follow. robots.txt also blocks the Industries filter (/*?industry=).Source
    • Your websiteWork section: 229 case pages; manufacturing and B2B examples include Henkel Adhesives, Vanderlande, Stäubli, Lufthansa B2B and a leading paint manufacturer; homepage cases include Eton Shirts, Discover ("$75 million+"), Lexus, Mandarin Oriental and Mars.Source
    • Your websiteManufacturing & Distribution page (/industries/manufacturing-distribution/, H1 "Manufacturing"): "Enabling growth for B2B companies in an ever-changing digital world"; the body covers customer portals, omni-commerce platforms, B2B marketing and change management and cites "outside pressures from pandemics, supply chain breakdowns"; cases Vanderlande, Henkel Adhesives and a Canadian B2B health and safety leader; AI appears only in a related news link ("Mammoet partners with Valtech to drive AI transformation"); it promotes a "Let's Talk B2B" LinkedIn group and introduces an Industrials team for "large industrial manufacturers (OEM, heavy equipment, chemicals, etc) and wholesale/distribution".Source
  • 10

    Valtech grows by acquiring specialists (Kin + Carta, Absolunet, The Berndt Group, Evident, Appsolutely, WingsIT), and the acquisition pages are announcements.

    Medium impactMedium effort First result in 1 quarter SEO lead

    First action

    Check search volume for each acquired brand name.

    How to measure it

    Brand-search visits

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Check demand

      Brand searches.

      SEO lead 1 week

    2. 2

      Write pages

      Expertise and cases.

      Content Hub editor 1 month

    3. 3

      Redirect

      Old brand pages.

      Web team 1 month

    4. 4

      Publish

      Linked from acquisitions.

      Web team 1 day

    5. 5

      Inform clients

      Old brand clients.

      Client Partner, Growth and AI Augmented 1 month

    6. 6

      Measure

      Visits.

      SEO lead monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    SEO lead

    Smallest test

    Publish one expertise page.

    Why it works

    For each acquired brand, publish an expertise page on what the team does now inside Valtech, with cases and contacts, and redirect the old brand's key pages there.

    Buyers who still search the old names find the team and its new reach.

    Risks and how to handle them

    • Old domains no longer controlled

      Focus on brands Valtech still holds.

    Evidence

    • Your websiteAbout and acquisitions: Valtech pursues "a strategy of acquiring firms with extensive, specialized domain experience"; acquisition pages cover Kin + Carta, Absolunet, The Berndt Group, Evident, Appsolutely and WingsIT. The site runs 18 locales (including en-us, en-ca, es-mx, es-ar, pt-br and zh-cn) but none for the UAE.Source
    • Your websiteWork section: 229 case pages; manufacturing and B2B examples include Henkel Adhesives, Vanderlande, Stäubli, Lufthansa B2B and a leading paint manufacturer; homepage cases include Eton Shirts, Discover ("$75 million+"), Lexus, Mandarin Oriental and Mars.Source
  • 11

    Valtech is hiring to grow in MENA with a UAE focus and a demand generation team, but the site has 18 locales and none for the UAE.

    Medium impactMedium effort First result in 1 quarter Business Development Executive

    First action

    Draft the page with the MENA team.

    How to measure it

    UAE enquiries

    Now
    –
    Target
    15 a quarter
    By
    2 quarters

    Steps

    1. 1

      Draft

      Sectors and cases.

      Business Development Executive, MENA 2 weeks

    2. 2

      Review

      Regional leadership.

      Business Development Executive, MENA 1 week

    3. 3

      Publish

      With contact.

      Web team 1 day

    4. 4

      Promote

      LinkedIn and events.

      Marketing Automation Specialist ongoing

    5. 5

      Follow up

      Leads.

      Business Development Executive, MENA ongoing

    6. 6

      Measure

      Enquiries.

      Marketing Automation Specialist quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Business Development Executive, MENA

    Smallest test

    Publish the page.

    Why it works

    Publish a UAE page with regional sectors (retail, travel and hospitality, financial services, public sector), relevant cases and a Dubai contact, and use it in demand generation.

    Regional buyers look for local presence before shortlisting.

    Risks and how to handle them

    • Few regional cases

      Use global cases in the same sectors.

    Evidence

    • HiringBusiness Development Executive, MENA (Dubai, posted September 15, 2026): acquire "net new clients" with "a primary focus on the UAE", part of the MENA Growth & Delivery Unit with "marketing and growth" roles, working "with the Demand Generation team to turn unqualified leads into qualified opportunities". Senior Business Development Representatives are also being hired in Mexico City and Buenos Aires (posted September 9, 2026).Source
    • Your websiteAbout and acquisitions: Valtech pursues "a strategy of acquiring firms with extensive, specialized domain experience"; acquisition pages cover Kin + Carta, Absolunet, The Berndt Group, Evident, Appsolutely and WingsIT. The site runs 18 locales (including en-us, en-ca, es-mx, es-ar, pt-br and zh-cn) but none for the UAE.Source
  • 12

    Valtech has 50+ partner pages and speaks at B2B events with commerce partners.

    High impactMedium effort First result in 2 quarters Alliances lead

    First action

    Pick two partners.

    How to measure it

    Opportunities

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick partners

      Manufacturing fit.

      Alliances lead 2 weeks

    2. 2

      Shape offer

      Joint package.

      Alliances lead 1 month

    3. 3

      Webinars

      Two per quarter.

      Events marketing manager quarterly

    4. 4

      Share lists

      Agreed accounts.

      Alliances lead ongoing

    5. 5

      Follow up

      Client partners.

      Client Partner, Growth and AI Augmented ongoing

    6. 6

      Measure

      Pipeline.

      Marketing Automation Specialist quarterly

    First result
    2 quarters
    Cost
    Event costs
    Owner
    Alliances lead

    Smallest test

    Run one joint webinar.

    Why it works

    Pick two partners with strong manufacturing customer bases, build a joint offer (for example a B2B portal starter), run joint webinars and share target lists.

    Partners bring account access; Valtech brings delivery.

    Risks and how to handle them

    • Partner conflicts

      Keep plays platform-specific.

    Evidence

    • Your websitePartners: more than 50 partner pages, including Adobe, Google, Microsoft, Optimizely, Salesforce, commercetools, Shopify, Akeneo, inRiver, Snowflake and Databricks; the Adobe page offers a "CXM foundation in 90 days" package.Source
    • Your websiteEvents in the main sitemap include B2B Online Atlanta 2026, B2B Online Chicago 2026, B2B Digital 2026 and "Connected B2B: orchestrating buying journeys with Adobe"; of 198 top-level event pages, 54 carry 2025 or an earlier year in the URL.Source
    • Your websiteManufacturing & Distribution page (/industries/manufacturing-distribution/, H1 "Manufacturing"): "Enabling growth for B2B companies in an ever-changing digital world"; the body covers customer portals, omni-commerce platforms, B2B marketing and change management and cites "outside pressures from pandemics, supply chain breakdowns"; cases Vanderlande, Henkel Adhesives and a Canadian B2B health and safety leader; AI appears only in a related news link ("Mammoet partners with Valtech to drive AI transformation"); it promotes a "Let's Talk B2B" LinkedIn group and introduces an Industrials team for "large industrial manufacturers (OEM, heavy equipment, chemicals, etc) and wholesale/distribution".Source
  • 13

    Valtech has 92 podcast pages and runs a "Let's Talk B2B" LinkedIn group.

    Medium impactLow effort First result in 1 quarter Content Hub editor

    First action

    Cut clips from one episode.

    How to measure it

    Engagement per clip

    Now
    –
    Target
    +50%
    By
    1 quarter

    Steps

    1. 1

      Pick episodes

      B2B first.

      Content Hub editor 1 week

    2. 2

      Cut clips

      Short.

      Content Hub editor weekly

    3. 3

      Post

      LinkedIn.

      Content Hub editor weekly

    4. 4

      Discuss

      In the group.

      Marketing Lead, Industrials weekly

    5. 5

      Link

      Reports.

      Content Hub editor weekly

    6. 6

      Measure

      Engagement.

      Marketing Automation Specialist monthly

    First result
    1 quarter
    Cost
    Editing time
    Owner
    Content Hub editor

    Smallest test

    Post three clips.

    Why it works

    Cut two or three short clips from each new episode, post them with a question, and link to the episode and related report.

    Clips reach people who never open a podcast.

    Risks and how to handle them

    • Low quality clips

      Use captions.

    Evidence

    • Your websiteManufacturing & Distribution page (/industries/manufacturing-distribution/, H1 "Manufacturing"): "Enabling growth for B2B companies in an ever-changing digital world"; the body covers customer portals, omni-commerce platforms, B2B marketing and change management and cites "outside pressures from pandemics, supply chain breakdowns"; cases Vanderlande, Henkel Adhesives and a Canadian B2B health and safety leader; AI appears only in a related news link ("Mammoet partners with Valtech to drive AI transformation"); it promotes a "Let's Talk B2B" LinkedIn group and introduces an Industrials team for "large industrial manufacturers (OEM, heavy equipment, chemicals, etc) and wholesale/distribution".Source
    • Your websiteWhitepapers: The Voice of Digital Leaders in Manufacturing has editions for 2023, 2024, 2025 and 2026; the 2026 report (50 pages) says "AI is accelerating decision-making, compressing timelines and exposing misalignment faster than ever" and is based on interviews with "digital, commercial, service and transformation leaders from global manufacturers". Others include "A practical guide to commerce in manufacturing" and "Leadership priorities in tech, agriculture and manufacturing".Source
  • 14

    Valtech sells Valtech One, Concierge, the Agentic Commerce Catalyst and Enterprise AI Foundations, and already packages a "CXM foundation in 90 days" for Adobe.

    High impactMedium effort First result in 1 quarter Global marketing lead

    First action

    Define one pilot.

    How to measure it

    AI pilots signed

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      Define scope

      Deliverables.

      Global marketing lead 2 weeks

    2. 2

      Set ranges

      With delivery.

      Global marketing lead 2 weeks

    3. 3

      Publish

      Offer pages.

      Web team 1 week

    4. 4

      Train sellers

      Client partners.

      Client Partner, Growth and AI Augmented 1 week

    5. 5

      Sell

      To current clients.

      Client Partner, Growth and AI Augmented ongoing

    6. 6

      Measure

      Pilots to programs.

      Marketing Automation Specialist quarterly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Global marketing lead

    Smallest test

    Offer one pilot to five clients.

    Why it works

    Package two AI offers as fixed-scope pilots with timeline, deliverables and a price range, and put them on the offer pages.

    Clear scope shortens the first deal and gives client partners an easy yes.

    Risks and how to handle them

    • Underpricing

      Use ranges and scope limits.

    Evidence

    • Your websiteOfferings under "Data & AI Revolution": generative AI, data foundations, optimization and personalization, Valtech One, Valtech Concierge and Valtech Content OS; plus landing pages for the "Agentic Commerce Catalyst", "Enterprise AI Foundations" and "The Intelligent Enterprise" (Run, Lead, Grow, Operate).Source
    • Your websitePartners: more than 50 partner pages, including Adobe, Google, Microsoft, Optimizely, Salesforce, commercetools, Shopify, Akeneo, inRiver, Snowflake and Databricks; the Adobe page offers a "CXM foundation in 90 days" package.Source
    • HiringClient Partner, Growth and AI Augmented (United States, remote, posted October 15, 2026): "expand Valtech's enterprise relationships across a portfolio of multiple clients in our Industrials, Manufacturing, Distribution and Agriculture (IMDA) client group"; "AI is not an add-on"; uses GenAI for "RFP comprehension", "POV development" and "Competitive analysis"; will "Grow our AI and data work across your clients", "Map whitespace, find the next opportunity and shape it before the client asks".Source
  • 15

    Valtech's blog has 987 posts, including pages from 2016 and a 2019 Adobe Summit page, while it sells AI-era transformation.

    Medium impactLow effort First result in 1 month Content Hub editor

    First action

    List posts older than three years.

    How to measure it

    Refreshed page traffic

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Audit

      Age and traffic.

      SEO lead 1 week

    2. 2

      Decide

      Update or redirect.

      Content Hub editor 1 week

    3. 3

      Update

      Top 30.

      Content Hub editor 1 month

    4. 4

      Redirect

      The rest.

      Web team 1 week

    5. 5

      Add dates

      Updated dates.

      Web team 1 day

    6. 6

      Repeat

      Yearly.

      Content Hub editor yearly

    First result
    1 month
    Cost
    Writing time
    Owner
    Content Hub editor

    Smallest test

    Redirect the 2019 Adobe Summit page.

    Why it works

    Audit posts older than three years by traffic: update useful ones, merge or redirect the rest to current topic pages.

    A current library supports the AI message and search quality.

    Risks and how to handle them

    • Losing long-tail traffic

      Redirect to the closest topic.

    Evidence

    • Your websiteBlog: 987 posts, the latest "Is your website dead? AI search debate" (October 20, 2026) and others such as "Increase B2B and manufacturing brand visibility in an age of AI"; older posts still listed include "eDay 2016" and "Digital transformation: B2B companies don't always have 2020 vision", and a partner page for "Adobe Summit EMEA 2019".Source
    • Your websiteMain sitemap (/en/sitemap.xml, checked twice on October 23, 2026): 2,359 URLs, including 987 blog posts, 257 newsroom items, 235 event pages, 229 work pages and 100 whitepapers. It lists the Industries index and eleven sub-pages under Mobility, Retail and Health, but none of the eleven industry hub pages the homepage links to (Agriculture, CPG, Financial Services, Health, Luxury, Manufacturing & Distribution, Mobility, New Space, Public Sector, Retail, Travel & Hospitality), although those pages are live and set to index,follow. robots.txt also blocks the Industries filter (/*?industry=).Source

Big bets 3

Larger plays that can change the trajectory.

  • 16

    Four editions of the manufacturing report hold the questions and patterns of digital leaders.

    High impactHigh effort First result in 3 quarters Marketing Lead

    First action

    Pick the ten questions.

    How to measure it

    Completed assessments

    Now
    –
    Target
    500
    By
    1 year

    Steps

    1. 1

      Questions

      From the report.

      Marketing Lead, Industrials 1 month

    2. 2

      Scoring

      Peer bands.

      Data lead 1 month

    3. 3

      Build

      Web tool.

      Web team 2 months

    4. 4

      Launch

      Events and email.

      Marketing Automation Specialist 1 month

    5. 5

      Follow up

      Sessions.

      Client Partner, Growth and AI Augmented ongoing

    6. 6

      Feed report

      Next edition.

      Marketing Lead, Industrials yearly

    First result
    3 quarters
    Cost
    Development
    Owner
    Marketing Lead, Industrials

    Smallest test

    Run the questions as a form at one event.

    Why it works

    Build a ten-minute self-assessment that scores a manufacturer against report peers, gives three recommendations, and offers a session with the Industrials team.

    A personal score is a stronger hook than another report, and it qualifies the lead.

    Risks and how to handle them

    • Weak benchmarks

      Show ranges, not ranks.

    Evidence

    • Your websiteWhitepapers: The Voice of Digital Leaders in Manufacturing has editions for 2023, 2024, 2025 and 2026; the 2026 report (50 pages) says "AI is accelerating decision-making, compressing timelines and exposing misalignment faster than ever" and is based on interviews with "digital, commercial, service and transformation leaders from global manufacturers". Others include "A practical guide to commerce in manufacturing" and "Leadership priorities in tech, agriculture and manufacturing".Source
    • Your websiteManufacturing & Distribution page (/industries/manufacturing-distribution/, H1 "Manufacturing"): "Enabling growth for B2B companies in an ever-changing digital world"; the body covers customer portals, omni-commerce platforms, B2B marketing and change management and cites "outside pressures from pandemics, supply chain breakdowns"; cases Vanderlande, Henkel Adhesives and a Canadian B2B health and safety leader; AI appears only in a related news link ("Mammoet partners with Valtech to drive AI transformation"); it promotes a "Let's Talk B2B" LinkedIn group and introduces an Industrials team for "large industrial manufacturers (OEM, heavy equipment, chemicals, etc) and wholesale/distribution".Source
    • HiringClient Partner, Growth and AI Augmented (United States, remote, posted October 15, 2026): "expand Valtech's enterprise relationships across a portfolio of multiple clients in our Industrials, Manufacturing, Distribution and Agriculture (IMDA) client group"; "AI is not an add-on"; uses GenAI for "RFP comprehension", "POV development" and "Competitive analysis"; will "Grow our AI and data work across your clients", "Map whitespace, find the next opportunity and shape it before the client asks".Source
  • 17

    Competitors lead with "AI Solutions for the Enterprise" and "AI Powerhouse", and Valtech has AI cases such as the Lexus AI concierge and Mammoet.

    High impactHigh effort First result in 3 quarters Global marketing lead

    First action

    List AI engagements with measurable results.

    How to measure it

    AI cases with results

    Now
    –
    Target
    20
    By
    3 quarters

    Steps

    1. 1

      List engagements

      With results.

      Global marketing lead 1 month

    2. 2

      Get approvals

      Clients.

      Client Partner, Growth and AI Augmented 2 months

    3. 3

      Write

      Short format.

      Content Hub editor ongoing

    4. 4

      Publish

      Filterable library.

      Web team 1 month

    5. 5

      Use in sales

      Client partners.

      Client Partner, Growth and AI Augmented ongoing

    6. 6

      Update

      Quarterly.

      Content Hub editor quarterly

    First result
    3 quarters
    Cost
    Writing time
    Owner
    Global marketing lead

    Smallest test

    Publish five cases.

    Why it works

    Publish a library of AI engagements with the problem, what was built and a measured result, filterable by industry, approved by clients.

    Specific results beat AI slogans when buyers compare agencies.

    Risks and how to handle them

    • Client approval slow

      Allow anonymized cases.

    Evidence

    • Competitor researchRivals' own homepages: Publicis Sapient, "AI Solutions for the Enterprise", combining "industry experts and AI platforms"; Globant, "AI Powerhouse" with "AI Pods"; Accenture Song and EPAM compete for the same enterprise experience and commerce work.Source
    • Your websiteHomepage: leads with "The Intelligent Enterprise", "Valtech One accelerates AI adoption" and "The Lexus AI concierge"; its industry cards say Mobility is "Shaping the future of mobility with AI, data and connected ecosystems" and Retail is "powered by AI and innovation", while Manufacturing reads "Enabling manufacturers and distributors to become digital enterprises." It also shows Fast Company's "Best Workplaces for Innovators" recognition.Source
    • Your websiteManufacturing & Distribution page (/industries/manufacturing-distribution/, H1 "Manufacturing"): "Enabling growth for B2B companies in an ever-changing digital world"; the body covers customer portals, omni-commerce platforms, B2B marketing and change management and cites "outside pressures from pandemics, supply chain breakdowns"; cases Vanderlande, Henkel Adhesives and a Canadian B2B health and safety leader; AI appears only in a related news link ("Mammoet partners with Valtech to drive AI transformation"); it promotes a "Let's Talk B2B" LinkedIn group and introduces an Industrials team for "large industrial manufacturers (OEM, heavy equipment, chemicals, etc) and wholesale/distribution".Source
    • Your websiteWork section: 229 case pages; manufacturing and B2B examples include Henkel Adhesives, Vanderlande, Stäubli, Lufthansa B2B and a leading paint manufacturer; homepage cases include Eton Shirts, Discover ("$75 million+"), Lexus, Mandarin Oriental and Mars.Source
  • 18

    Valtech sponsors and speaks at B2B events in Atlanta and Chicago and interviews manufacturing leaders every year for its report.

    High impactHigh effort First result in 4 quarters Events marketing manager

    First action

    Pick a city and date.

    How to measure it

    Target-account attendees

    Now
    –
    Target
    60
    By
    4 quarters

    Steps

    1. 1

      Plan

      Format and city.

      Events marketing manager 1 month

    2. 2

      Invite

      Target accounts.

      Client Partner, Growth and AI Augmented 2 months

    3. 3

      Program

      Client speakers.

      Marketing Lead, Industrials 2 months

    4. 4

      Run

      One day.

      Events marketing manager 1 day

    5. 5

      Follow up

      Meetings.

      Client Partner, Growth and AI Augmented 1 month

    6. 6

      Measure

      Pipeline.

      Marketing Automation Specialist quarterly

    First result
    4 quarters
    Cost
    Event budget
    Owner
    Events marketing manager

    Smallest test

    Host a dinner for 20 leaders.

    Why it works

    Host a yearly invitation-only forum for US industrial and distribution digital leaders, built around the report launch, with client speakers.

    An owned event builds relationships at the level the Client Partner sells to.

    Risks and how to handle them

    • Low turnout

      Start with a dinner for 20.

    Evidence

    • Your websiteEvents in the main sitemap include B2B Online Atlanta 2026, B2B Online Chicago 2026, B2B Digital 2026 and "Connected B2B: orchestrating buying journeys with Adobe"; of 198 top-level event pages, 54 carry 2025 or an earlier year in the URL.Source
    • Your websiteWhitepapers: The Voice of Digital Leaders in Manufacturing has editions for 2023, 2024, 2025 and 2026; the 2026 report (50 pages) says "AI is accelerating decision-making, compressing timelines and exposing misalignment faster than ever" and is based on interviews with "digital, commercial, service and transformation leaders from global manufacturers". Others include "A practical guide to commerce in manufacturing" and "Leadership priorities in tech, agriculture and manufacturing".Source
    • HiringClient Partner, Growth and AI Augmented (United States, remote, posted October 15, 2026): "expand Valtech's enterprise relationships across a portfolio of multiple clients in our Industrials, Manufacturing, Distribution and Agriculture (IMDA) client group"; "AI is not an add-on"; uses GenAI for "RFP comprehension", "POV development" and "Competitive analysis"; will "Grow our AI and data work across your clients", "Map whitespace, find the next opportunity and shape it before the client asks".Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 19

    Valtech's Agriculture page says companies with intelligent machinery are "great at harvesting data, but less great at maximizing its value".

    Medium impactMedium effort First result in 2 quarters Marketing Lead

    First action

    Find one agriculture client for a pilot.

    How to measure it

    Pilots signed

    Now
    –
    Target
    2
    By
    3 quarters

    Steps

    1. 1

      Define offer

      Data products.

      Marketing Lead, Industrials 1 month

    2. 2

      Find pilot

      Existing client.

      Client Partner, Growth and AI Augmented 1 month

    3. 3

      Build

      Pilot.

      Delivery lead 1 quarter

    4. 4

      Case

      Publish.

      Content Hub editor 1 month

    5. 5

      Promote

      Ag events.

      Events marketing manager ongoing

    6. 6

      Measure

      Pipeline.

      Marketing Automation Specialist quarterly

    First result
    2 quarters
    Cost
    Pilot investment
    Owner
    Marketing Lead, Industrials

    Smallest test

    Pitch one client.

    Why it works

    Package a data product offer for machinery makers and co-ops: grower apps, dealer portals and service insights built on machine data, with one pilot client.

    It turns a line on the page into a sellable offer for the IMDA group.

    Risks and how to handle them

    • Niche market

      Start with existing clients.

    Evidence

    • Your websiteAgriculture page: "Higher yields, lower costs"; "From seed manufacturing and machinery, to co-ops, distribution and animal sciences"; "If your business invested in building intelligent machinery, you've likely gotten great at harvesting data, but less great at maximizing its value."; services: digital product development and UX research.Source
    • HiringClient Partner, Growth and AI Augmented (United States, remote, posted October 15, 2026): "expand Valtech's enterprise relationships across a portfolio of multiple clients in our Industrials, Manufacturing, Distribution and Agriculture (IMDA) client group"; "AI is not an add-on"; uses GenAI for "RFP comprehension", "POV development" and "Competitive analysis"; will "Grow our AI and data work across your clients", "Map whitespace, find the next opportunity and shape it before the client asks".Source
    • Your websiteOfferings under "Data & AI Revolution": generative AI, data foundations, optimization and personalization, Valtech One, Valtech Concierge and Valtech Content OS; plus landing pages for the "Agentic Commerce Catalyst", "Enterprise AI Foundations" and "The Intelligent Enterprise" (Run, Lead, Grow, Operate).Source
  • 20

    Valtech shows Fast Company's "Best Workplaces for Innovators" on the homepage, mostly as a hiring message.

    Medium impactLow effort First result in 1 quarter Global marketing lead

    First action

    Add a team section to one proposal template.

    How to measure it

    Win rate

    Now
    –
    Target
    +5 points
    By
    2 quarters

    Steps

    1. 1

      Gather proof

      Award and team facts.

      Global marketing lead 1 week

    2. 2

      Add to templates

      Proposals.

      Global marketing lead 1 week

    3. 3

      Offer pages

      Team section.

      Web team 2 weeks

    4. 4

      Train sellers

      Talk track.

      Client Partner, Growth and AI Augmented 1 week

    5. 5

      Track

      Win rate.

      Marketing Automation Specialist quarterly

    6. 6

      Refresh

      Yearly.

      Global marketing lead yearly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    Global marketing lead

    Smallest test

    Use it in one pitch.

    Why it works

    Use it in proposals and on offer pages with who buyers will work with: team profiles, retention and how innovation time reaches client work.

    Buyers of long programs care about the team they get.

    Risks and how to handle them

    • Seen as fluff

      Pair with delivery facts.

    Evidence

    • Your websiteHomepage: leads with "The Intelligent Enterprise", "Valtech One accelerates AI adoption" and "The Lexus AI concierge"; its industry cards say Mobility is "Shaping the future of mobility with AI, data and connected ecosystems" and Retail is "powered by AI and innovation", while Manufacturing reads "Enabling manufacturers and distributors to become digital enterprises." It also shows Fast Company's "Best Workplaces for Innovators" recognition.Source
    • HiringMarketing Automation Specialist (posted September 29, 2026, remote in Ukraine and North Macedonia) on Valtech's own MarTech team, which "take[s] care of streamlining processes across marketing and sales" and whose stack "covers our website, automations and agentic solutions across channels and the database, events, organic performance, and paid ads"; the role will manage "the day-to-day database and marketing activities of Valtech", build campaigns "with a focus on database growth and lead nurturing" and "agentic workflows"; requires Marketo and Salesforce. The post describes "our global team of 6,000 professionals in more than 60 offices".Source
  • 21

    Valtech presents mobility as "AI, data and connected ecosystems" with commercial vehicles and a software-defined vehicle platform, and its Industrials team serves heavy equipment makers.

    Medium impactMedium effort First result in 2 quarters Marketing Lead

    First action

    List heavy equipment accounts.

    How to measure it

    Opportunities

    Now
    –
    Target
    5
    By
    3 quarters

    Steps

    1. 1

      Map overlap

      Mobility and industrial.

      Marketing Lead, Industrials 2 weeks

    2. 2

      Define offer

      Joint.

      Marketing Lead, Industrials 1 month

    3. 3

      Publish

      Page.

      Web team 2 weeks

    4. 4

      Outreach

      Accounts.

      Client Partner, Growth and AI Augmented ongoing

    5. 5

      Event

      Trade show.

      Events marketing manager 1 quarter

    6. 6

      Measure

      Pipeline.

      Marketing Automation Specialist quarterly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Marketing Lead, Industrials

    Smallest test

    Pitch one OEM.

    Why it works

    Package the connected-vehicle and AI work for heavy equipment OEMs: dealer portals, connected service and parts commerce, with mobility and industrial cases together.

    It joins two teams' proof into one offer for buyers who sit between both.

    Risks and how to handle them

    • Internal ownership

      Name one lead.

    Evidence

    • Your websiteHomepage: leads with "The Intelligent Enterprise", "Valtech One accelerates AI adoption" and "The Lexus AI concierge"; its industry cards say Mobility is "Shaping the future of mobility with AI, data and connected ecosystems" and Retail is "powered by AI and innovation", while Manufacturing reads "Enabling manufacturers and distributors to become digital enterprises." It also shows Fast Company's "Best Workplaces for Innovators" recognition.Source
    • Your websiteManufacturing & Distribution page (/industries/manufacturing-distribution/, H1 "Manufacturing"): "Enabling growth for B2B companies in an ever-changing digital world"; the body covers customer portals, omni-commerce platforms, B2B marketing and change management and cites "outside pressures from pandemics, supply chain breakdowns"; cases Vanderlande, Henkel Adhesives and a Canadian B2B health and safety leader; AI appears only in a related news link ("Mammoet partners with Valtech to drive AI transformation"); it promotes a "Let's Talk B2B" LinkedIn group and introduces an Industrials team for "large industrial manufacturers (OEM, heavy equipment, chemicals, etc) and wholesale/distribution".Source
    • HiringClient Partner, Growth and AI Augmented (United States, remote, posted October 15, 2026): "expand Valtech's enterprise relationships across a portfolio of multiple clients in our Industrials, Manufacturing, Distribution and Agriculture (IMDA) client group"; "AI is not an add-on"; uses GenAI for "RFP comprehension", "POV development" and "Competitive analysis"; will "Grow our AI and data work across your clients", "Map whitespace, find the next opportunity and shape it before the client asks".Source

03

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 26, 2026, and cites them throughout. Valtech did not commission, review or endorse it, and Programmable is not affiliated with Valtech. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Valtech runs its business.

Something wrong, or do you represent Valtech? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Manufacturing page relaunch, sitemap hubs, report series hub, nurture tracks, event recaps and the banking block.

  2. Days 31 to 6011 ideas

    Whitespace maps, AI answer tracking, case lists, acquired-brand pages, UAE page, partner plays, clips, AI pilots and content refresh; agriculture data offer and team proof.

  3. Days 61 to 904 ideas

    Maturity check, AI results library, an owned US forum and heavy equipment offer.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value breadth across design, data and technology. The most cited problem: turning AI potential into results.

  • Global delivery
  • Legacy platforms
  • In their words: “experience innovation”

Market

Competitive landscape

4 competitors compared: Publicis Sapient, Globant, Accenture Song and EPAM.

  • Gap to exploit: AI offers tailored to industrial B2B
  • Publicis Sapient: Less mid-market flexibility
  • Globant: Less commerce depth in B2B

Hiring signals

Valtech is hiring to grow accounts and pipeline.

  • Client Partner, Growth and AI Augmented: AI and data growth across IMDA clients. Ideas 1, 3, 7.
  • Marketing Automation Specialist: Database growth and nurture on Valtech's own MarTech team. Idea 4.
  • Senior Client Partner (London): Banking portfolio growth. Idea 6.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
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  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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