Valtech is hiring a US Client Partner whose whole brief is to grow AI and data work across its Industrials, Manufacturing, Distribution and Agriculture (IMDA) clients. Yet the Manufacturing & Distribution page talks about pandemics and supply chains and never mentions AI except in one related news link, the homepage card for Manufacturing is the only major industry without AI in its line, and the page is missing from the sitemap along with every other industry hub. Mobility and Retail sell AI; Manufacturing still sells "becoming digital enterprises".
First action
Rewrite the hero, the homepage card line and the meta description this week.
How to measure it
IMDA contact form submissions
- Now
- –
- Target
- +40%
- By
- 1 quarter
Steps
Pull the themes
Top five decision tensions from the 2026 manufacturing report.
Marketing Lead, Industrials 2 days
Rewrite the hero and card
AI-led promise for manufacturers and distributors.
Marketing Lead, Industrials 2 days
Rebuild the body
AI in portals, commerce, service and product data; drop the pandemic framing.
Content Hub editor 1 week
Add proof
Vanderlande, Henkel, Stäubli and Mammoet with one result each.
Marketing Lead, Industrials 3 days
Link the offers
Agentic Commerce Catalyst and Enterprise AI Foundations.
Web team 1 day
Add a US route
IMDA contact form tagged for the Client Partner.
Marketing Automation Specialist 1 day
Fix the sitemap
Add all industry hubs, then request indexing.
SEO lead 1 day
Why it works
Rewrite the page around what industrial buyers are asking in Valtech's own 2026 Voice of Digital Leaders in Manufacturing report: AI in commerce and customer portals, agentic ordering for distributors, connected service, product data. Lead with three proof points (Vanderlande, Henkel Adhesives, Stäubli, plus Mammoet's AI work), link the Agentic Commerce Catalyst and Enterprise AI Foundations offers, and add one US contact path to the IMDA team. Add the page, the Agriculture page and the other hubs to the sitemap the same day.
The hub is where an industrial buyer checks whether Valtech can do AI for companies like theirs, and where the new Client Partner will send every prospect. Matching it to the report and the offers turns Valtech's existing IMDA work into inbound pipeline instead of a page last framed for 2020-era disruption.
Ready to use
ChecklistManufacturing page relaunch list
[ ] Hero and homepage card with an AI-led promise [ ] Body built on the 2026 report themes [ ] Four industrial cases with one result each [ ] Links to Agentic Commerce Catalyst and Enterprise AI Foundations [ ] US IMDA contact path tagged in Marketo [ ] All eleven industry hubs in the sitemap [ ] Same changes on the en-us page
Risks and how to handle them
Overpromising AI outcomes
Use only results from published cases and the report.
Regional teams want their own version
Keep one global page and add regional proof blocks.
Evidence
- HiringClient Partner, Growth and AI Augmented (United States, remote, posted October 15, 2026): "expand Valtech's enterprise relationships across a portfolio of multiple clients in our Industrials, Manufacturing, Distribution and Agriculture (IMDA) client group"; "AI is not an add-on"; uses GenAI for "RFP comprehension", "POV development" and "Competitive analysis"; will "Grow our AI and data work across your clients", "Map whitespace, find the next opportunity and shape it before the client asks".Source
- Your websiteManufacturing & Distribution page (/industries/manufacturing-distribution/, H1 "Manufacturing"): "Enabling growth for B2B companies in an ever-changing digital world"; the body covers customer portals, omni-commerce platforms, B2B marketing and change management and cites "outside pressures from pandemics, supply chain breakdowns"; cases Vanderlande, Henkel Adhesives and a Canadian B2B health and safety leader; AI appears only in a related news link ("Mammoet partners with Valtech to drive AI transformation"); it promotes a "Let's Talk B2B" LinkedIn group and introduces an Industrials team for "large industrial manufacturers (OEM, heavy equipment, chemicals, etc) and wholesale/distribution".Source
- Your websiteHomepage: leads with "The Intelligent Enterprise", "Valtech One accelerates AI adoption" and "The Lexus AI concierge"; its industry cards say Mobility is "Shaping the future of mobility with AI, data and connected ecosystems" and Retail is "powered by AI and innovation", while Manufacturing reads "Enabling manufacturers and distributors to become digital enterprises." It also shows Fast Company's "Best Workplaces for Innovators" recognition.Source
- Your websiteMain sitemap (/en/sitemap.xml, checked twice on October 23, 2026): 2,359 URLs, including 987 blog posts, 257 newsroom items, 235 event pages, 229 work pages and 100 whitepapers. It lists the Industries index and eleven sub-pages under Mobility, Retail and Health, but none of the eleven industry hub pages the homepage links to (Agriculture, CPG, Financial Services, Health, Luxury, Manufacturing & Distribution, Mobility, New Space, Public Sector, Retail, Travel & Hospitality), although those pages are live and set to index,follow. robots.txt also blocks the Industries filter (/*?industry=).Source
- Your websiteWhitepapers: The Voice of Digital Leaders in Manufacturing has editions for 2023, 2024, 2025 and 2026; the 2026 report (50 pages) says "AI is accelerating decision-making, compressing timelines and exposing misalignment faster than ever" and is based on interviews with "digital, commercial, service and transformation leaders from global manufacturers". Others include "A practical guide to commerce in manufacturing" and "Leadership priorities in tech, agriculture and manufacturing".Source
- Your websiteOfferings under "Data & AI Revolution": generative AI, data foundations, optimization and personalization, Valtech One, Valtech Concierge and Valtech Content OS; plus landing pages for the "Agentic Commerce Catalyst", "Enterprise AI Foundations" and "The Intelligent Enterprise" (Run, Lead, Grow, Operate).Source
- Your websiteWork section: 229 case pages; manufacturing and B2B examples include Henkel Adhesives, Vanderlande, Stäubli, Lufthansa B2B and a leading paint manufacturer; homepage cases include Eton Shirts, Discover ("$75 million+"), Lexus, Mandarin Oriental and Mars.Source