White Circle growth playbook

Add a "Solutions" menu and footer column that lists all eight pages, link each solution page to the two closest ones, to the matching research post and to the Lovable case study, and add the pages to the Markdown copy at whitecircle.md. Then make /lp/ the base for the Content Lead's articles: every new article links to one solution page, and every solution page links to the articles behind it.

Internal links tell search engines and AI assistants which pages matter. They also give a buyer who lands on one page a path to the others. The pages already exist, so this is mostly a navigation change.

[ ] Solutions menu in the header
[ ] Footer column with all eight /lp/ pages
[ ] Each /lp/ page links to two related pages
[ ] Each /lp/ page links to a research post and the Lovable case study
[ ] whitecircle.md lists the solution pages
[ ] Sitemap resubmitted
[ ] One article planned per solution page

• Navigation gets crowded

  Group the eight pages under one Solutions menu.

• Your websiteSitemap (24 URLs, checked October 22, 2026): eight solution pages under /lp/ (features, compare, agentic-security, chatbot-security, data-leak-prevention, ai-hallucination-detection, content-moderation-api, prompt-injection-protection), seven research pages and one case study. No /lp/ page is linked from the homepage, the navigation (its "Features" item scrolls the homepage) or the footer, and the /lp/ pages do not link to each other. There is no blog (/blog returns 404).Source
• HiringContent Lead (posted September 12, 2026, NY): "turn complex AI safety topics into clear, compelling stories that build trust, shape White Circle's voice, and drive product adoption"; "Turn customer conversations into case studies, customer stories, and reference materials"; "Write and publish long-form content across Medium, Substack, LinkedIn, X, and our website"; "Help founders maintain a consistent public voice".Source
• HiringFounding GTM Engineer (posted July 1, 2026, London): automate outbound and inbound, "Design and deploy AI agents across the GTM motion (e.g., account research, pre-call intelligence, personalised outreach)", "Experience in programmatic SEO and AEO", and "identify the highest-converting early segments". The post says White Circle is "at a multi-million dollar run rate already having signed customers like Lovable and multiple neobanks".Source
• Your websiteHomepage: "Control user and model behavior in real time" with Test, Control, Analyze and Improve; one customer quote, from Lovable's CISO; named investors from OpenAI, Anthropic, Hugging Face, Mistral, DeepMind, Datadog, Sentry and ARC Prize; "Adapt to every region: Apply different policies based on a user's location or jurisdiction"; SOC 2 and HIPAA badges; "Get Started" opens a login page and "Request a Demo" a contact form; no pricing page (/pricing returns 404); a Markdown copy of the site at whitecircle.md "If you're an LLM or agent".Source

Interview one neobank customer, publish a case study (named if allowed, anonymized if not) on the problem, integration, policies and results, and build a "for financial services" page around it.

Peer proof in a regulated industry shortens security and procurement reviews for the next bank.

• Customer declines naming

  Publish anonymized with specifics.

• HiringFounding GTM Engineer (posted July 1, 2026, London): automate outbound and inbound, "Design and deploy AI agents across the GTM motion (e.g., account research, pre-call intelligence, personalised outreach)", "Experience in programmatic SEO and AEO", and "identify the highest-converting early segments". The post says White Circle is "at a multi-million dollar run rate already having signed customers like Lovable and multiple neobanks".Source
• HiringContent Lead (posted September 12, 2026, NY): "turn complex AI safety topics into clear, compelling stories that build trust, shape White Circle's voice, and drive product adoption"; "Turn customer conversations into case studies, customer stories, and reference materials"; "Write and publish long-form content across Medium, Substack, LinkedIn, X, and our website"; "Help founders maintain a consistent public voice".Source
• Your websiteLovable case study (July 15, 2026): White Circle is "a supervision layer in Lovable's pipeline", model-agnostic; Lovable "sends every new event in a session to a single API endpoint"; coverage includes user supervision, model supervision and abuse and anomaly detection across sessions.Source
• HiringFounding Account Executive (posted August 24, 2026, NY): "close six-figure deals", "navigate technical buying committees", and "help sharpen the best-fit customer profile, narrative, proposals, ROI cases, mutual action plans, pricing"; "We have great traction, but the sales motion is not fully figured out"; pipeline from "referral networks" and conferences.Source

Keep the general table and add fair, dated pages per competitor: approach, policy model, tool-call and agent coverage, latency, deployment and trade-offs, sourced from each vendor's public material and reviewed for accuracy.

Named comparisons capture high-intent searches and help champions explain the choice internally.

• Out-of-date claims

  Date every page and cite sources.

• Your website/lp/compare, "White Circle vs. the Competition": a table against "Typical vendors" without naming any, covering approach, latency ("50-100 ms end-to-end"), inspection of "tool arguments, tool outputs, agent traces, and fetched content", "Fully custom policies", data residency, multilingual support and an honest "Main trade-off" row.Source
• Competitor researchRivals' own sites: Lakera, "The AI-Native Security Platform to Accelerate GenAI"; Guardrails AI, "The AI Reliability Platform"; HiddenLayer, "Total AI Security"; Arthur, "AI governance for everyone", uniting "security, finance, and the teams shipping AI on one control plane".See the research Source
• HiringFounding Account Executive (posted August 24, 2026, NY): "close six-figure deals", "navigate technical buying committees", and "help sharpen the best-fit customer profile, narrative, proposals, ROI cases, mutual action plans, pricing"; "We have great traction, but the sales motion is not fully figured out"; pipeline from "referral networks" and conferences.Source

Give each post a specific call to action: run the benchmark on your own model, request a red-team report, try the guardrail on your policies. Link each to the matching solution page.

Research readers are technical evaluators; a relevant next step turns attention into pipeline.

• Feels salesy to researchers

  Offer tools and data, not just demos.

• Your websiteResearch page: KillBench ("1,350,000+ experiments", 15 models), RISE red-teaming for text-to-image models, "Breaking Frontier Image Models Without Frontier AI", Halo open-source distributed training, CircleGuardBench ("Measuring the real-world performance of AI guardrails"), GLM-4.7-Flash-Coder ("from 33.15% to 41.65% on SWE-rebench-V2, at 14% lower inference cost"), and three posts marked "Coming soon". Research posts end with the generic sitewide call to action.Source
• Your websiteSitemap (24 URLs, checked October 22, 2026): eight solution pages under /lp/ (features, compare, agentic-security, chatbot-security, data-leak-prevention, ai-hallucination-detection, content-moderation-api, prompt-injection-protection), seven research pages and one case study. No /lp/ page is linked from the homepage, the navigation (its "Features" item scrolls the homepage) or the footer, and the /lp/ pages do not link to each other. There is no blog (/blog returns 404).Source
• HiringDevRel Lead (posted September 30, 2026): "make White Circle the AI safety platform engineers and researchers actually want to build with"; "Lead technical launches for open-source releases and developer tools, like our Halo framework"; tutorials and demos; "hackathons, meetups, and technical events, mainly in SF and New York"; partnerships with AI labs and dev tools companies; track "signups, repo stars, views, event turnout".Source

Assemble a review pack (architecture, data flow, data residency options, sub-processors, uptime history, standard questionnaire answers) behind a simple request on the trust center, and send it with every first meeting.

Answering security questions early removes weeks from enterprise cycles.

• Sensitive detail exposed

  Share the detailed pack under NDA only.

• Your websiteHomepage: "Control user and model behavior in real time" with Test, Control, Analyze and Improve; one customer quote, from Lovable's CISO; named investors from OpenAI, Anthropic, Hugging Face, Mistral, DeepMind, Datadog, Sentry and ARC Prize; "Adapt to every region: Apply different policies based on a user's location or jurisdiction"; SOC 2 and HIPAA badges; "Get Started" opens a login page and "Request a Demo" a contact form; no pricing page (/pricing returns 404); a Markdown copy of the site at whitecircle.md "If you're an LLM or agent".Source
• GitHubGitHub organisation: halo (834 stars, "open-source framework built by White Circle for training large language and multimodal models", pushed October 20, 2026) and rise (136 stars); a Hugging Face organisation; documentation at docs.whitecircle.com, a public status page and a Vanta trust center.Source
• HiringFounding Account Executive (posted August 24, 2026, NY): "close six-figure deals", "navigate technical buying committees", and "help sharpen the best-fit customer profile, narrative, proposals, ROI cases, mutual action plans, pricing"; "We have great traction, but the sales motion is not fully figured out"; pipeline from "referral networks" and conferences.Source
• Your website/lp/prompt-injection-protection: "Injection arrives through web fetch, MCP servers, RAG pipelines, and user input. Every vector is checked"; per-user strikes and auto-enforcement; "99.99 % Our API uptime", "5 mins Time to integrate our API", "150+ Supported languages", "Unlimited custom policies"; a "Book a technical demo" form.Source

Update job posts, social profiles, GitHub, Hugging Face and email signatures to whitecircle.com, and keep the redirect permanent.

One domain everywhere builds recognition and keeps link authority on the main site.

• Old links in the wild

  Keep the redirect indefinitely.

• HiringCompany description in every post: the platform is built on "policies - simple natural-language rules that define what an AI model should and shouldn't do", tested, enforced and improved automatically; a Series A brings total funding to "$70M"; "We process over one hundred million API calls every month"; "We fine-tune and train our own LLMs". The posts link to whitecircle.ai, which redirects (301) to whitecircle.com.Source
• GitHubGitHub organisation: halo (834 stars, "open-source framework built by White Circle for training large language and multimodal models", pushed October 20, 2026) and rise (136 stars); a Hugging Face organisation; documentation at docs.whitecircle.com, a public status page and a Vanta trust center.Source

Publish policy templates by industry (fintech, health, kids' apps, developer tools) and risk (prompt injection, PII, self-harm, refunds), each with the plain-language rule, examples and a one-click "try this policy" link.

Templates show the product's core idea in seconds and create many useful, searchable pages from one format.

• Thin pages

  Each template has real examples.

• HiringCompany description in every post: the platform is built on "policies - simple natural-language rules that define what an AI model should and shouldn't do", tested, enforced and improved automatically; a Series A brings total funding to "$70M"; "We process over one hundred million API calls every month"; "We fine-tune and train our own LLMs". The posts link to whitecircle.ai, which redirects (301) to whitecircle.com.Source
• HiringFounding GTM Engineer (posted July 1, 2026, London): automate outbound and inbound, "Design and deploy AI agents across the GTM motion (e.g., account research, pre-call intelligence, personalised outreach)", "Experience in programmatic SEO and AEO", and "identify the highest-converting early segments". The post says White Circle is "at a multi-million dollar run rate already having signed customers like Lovable and multiple neobanks".Source
• Your website/lp/prompt-injection-protection: "Injection arrives through web fetch, MCP servers, RAG pipelines, and user input. Every vector is checked"; per-user strikes and auto-enforcement; "99.99 % Our API uptime", "5 mins Time to integrate our API", "150+ Supported languages", "Unlimited custom policies"; a "Book a technical demo" form.Source

Build a rate-limited playground where visitors write a policy, run it on sample attacks and see decisions and latency, then sign up to use their own data.

Hands-on proof is how developers adopt tools, and it qualifies leads by what they tested.

• Abuse of the free sandbox

  Rate limits and sign-up for heavy use.

• Your websiteHomepage: "Control user and model behavior in real time" with Test, Control, Analyze and Improve; one customer quote, from Lovable's CISO; named investors from OpenAI, Anthropic, Hugging Face, Mistral, DeepMind, Datadog, Sentry and ARC Prize; "Adapt to every region: Apply different policies based on a user's location or jurisdiction"; SOC 2 and HIPAA badges; "Get Started" opens a login page and "Request a Demo" a contact form; no pricing page (/pricing returns 404); a Markdown copy of the site at whitecircle.md "If you're an LLM or agent".Source
• HiringDevRel Lead (posted September 30, 2026): "make White Circle the AI safety platform engineers and researchers actually want to build with"; "Lead technical launches for open-source releases and developer tools, like our Halo framework"; tutorials and demos; "hackathons, meetups, and technical events, mainly in SF and New York"; partnerships with AI labs and dev tools companies; track "signups, repo stars, views, event turnout".Source
• Your website/lp/prompt-injection-protection: "Injection arrives through web fetch, MCP servers, RAG pipelines, and user input. Every vector is checked"; per-user strikes and auto-enforcement; "99.99 % Our API uptime", "5 mins Time to integrate our API", "150+ Supported languages", "Unlimited custom policies"; a "Book a technical demo" form.Source

Publish step-by-step integration pages for the most used agent frameworks and MCP, each with working code, latency notes and a repo, linked from docs and the solution pages.

Integration pages meet developers at the moment they are building and rank for specific searches.

• Framework changes break samples

  Test samples in CI.

• Your website/lp/prompt-injection-protection: "Injection arrives through web fetch, MCP servers, RAG pipelines, and user input. Every vector is checked"; per-user strikes and auto-enforcement; "99.99 % Our API uptime", "5 mins Time to integrate our API", "150+ Supported languages", "Unlimited custom policies"; a "Book a technical demo" form.Source
• HiringDevRel Lead (posted September 30, 2026): "make White Circle the AI safety platform engineers and researchers actually want to build with"; "Lead technical launches for open-source releases and developer tools, like our Halo framework"; tutorials and demos; "hackathons, meetups, and technical events, mainly in SF and New York"; partnerships with AI labs and dev tools companies; track "signups, repo stars, views, event turnout".Source
• GitHubGitHub organisation: halo (834 stars, "open-source framework built by White Circle for training large language and multimodal models", pushed October 20, 2026) and rise (136 stars); a Hugging Face organisation; documentation at docs.whitecircle.com, a public status page and a Vanta trust center.Source

Run a monthly challenge: attendees try to jailbreak a guarded agent, winners get prizes and credit, and every successful attack (with consent) improves the models. Publish anonymized findings.

It attracts exactly the engineers who care about AI safety and produces content and training data.

• Attacks publicized irresponsibly

  Disclose findings only after fixes.

• HiringDevRel Lead (posted September 30, 2026): "make White Circle the AI safety platform engineers and researchers actually want to build with"; "Lead technical launches for open-source releases and developer tools, like our Halo framework"; tutorials and demos; "hackathons, meetups, and technical events, mainly in SF and New York"; partnerships with AI labs and dev tools companies; track "signups, repo stars, views, event turnout".Source
• Your websiteResearch page: KillBench ("1,350,000+ experiments", 15 models), RISE red-teaming for text-to-image models, "Breaking Frontier Image Models Without Frontier AI", Halo open-source distributed training, CircleGuardBench ("Measuring the real-world performance of AI guardrails"), GLM-4.7-Flash-Coder ("from 33.15% to 41.65% on SWE-rebench-V2, at 14% lower inference cost"), and three posts marked "Coming soon". Research posts end with the generic sitewide call to action.Source
• HiringCreative and product hiring: a Web Designer (Communication) (August 25, 2026) and a Communications Designer (October 5, 2026) to "Design landing pages from the first idea to polished, responsive final designs" and visuals for launches and events; a Production Manager (September 14, 2026) for custom merch, event materials and objects "people actually want to keep"; a Design Engineer (October 22, 2026) to own the product design system.Source

Build an enrichment flow that spots signals (AI product launches, agent job posts, public chatbots, AI safety incidents in the industry), scores accounts by segment and drafts outreach that references the signal, for the AE to review.

Timely, specific outreach outperforms generic sequences, especially for a new category.

• Creepy personalization

  Use only public, relevant signals.

• HiringFounding GTM Engineer (posted July 1, 2026, London): automate outbound and inbound, "Design and deploy AI agents across the GTM motion (e.g., account research, pre-call intelligence, personalised outreach)", "Experience in programmatic SEO and AEO", and "identify the highest-converting early segments". The post says White Circle is "at a multi-million dollar run rate already having signed customers like Lovable and multiple neobanks".Source
• HiringFounding Account Executive (posted August 24, 2026, NY): "close six-figure deals", "navigate technical buying committees", and "help sharpen the best-fit customer profile, narrative, proposals, ROI cases, mutual action plans, pricing"; "We have great traction, but the sales motion is not fully figured out"; pipeline from "referral networks" and conferences.Source
• Your websiteLovable case study (July 15, 2026): White Circle is "a supervision layer in Lovable's pipeline", model-agnostic; Lovable "sends every new event in a session to a single API endpoint"; coverage includes user supervision, model supervision and abuse and anomaly detection across sessions.Source

Build an ROI model with the customer's own inputs (AI interactions, manual review time, incident cost, engineering time to build guardrails in house) and include it in every proposal. Publish a simple version on the site.

A shared business case helps champions win budget and makes pricing discussions concrete.

• Inflated estimates

  Use customer data and ranges.

• HiringFounding Account Executive (posted August 24, 2026, NY): "close six-figure deals", "navigate technical buying committees", and "help sharpen the best-fit customer profile, narrative, proposals, ROI cases, mutual action plans, pricing"; "We have great traction, but the sales motion is not fully figured out"; pipeline from "referral networks" and conferences.Source
• HiringCompany description in every post: the platform is built on "policies - simple natural-language rules that define what an AI model should and shouldn't do", tested, enforced and improved automatically; a Series A brings total funding to "$70M"; "We process over one hundred million API calls every month"; "We fine-tune and train our own LLMs". The posts link to whitecircle.ai, which redirects (301) to whitecircle.com.Source
• Your websiteLovable case study (July 15, 2026): White Circle is "a supervision layer in Lovable's pipeline", model-agnostic; Lovable "sends every new event in a session to a single API endpoint"; coverage includes user supervision, model supervision and abuse and anomaly detection across sessions.Source

Agree three themes per founder, publish twice a week, turn research and customer lessons into posts, and link each to a page on the site. Track profile visits and inbound demos.

Founder-led content builds trust in a new category faster than ads.

• Inconsistent posting

  Batch drafts monthly.

• HiringContent Lead (posted September 12, 2026, NY): "turn complex AI safety topics into clear, compelling stories that build trust, shape White Circle's voice, and drive product adoption"; "Turn customer conversations into case studies, customer stories, and reference materials"; "Write and publish long-form content across Medium, Substack, LinkedIn, X, and our website"; "Help founders maintain a consistent public voice".Source
• Your websiteResearch page: KillBench ("1,350,000+ experiments", 15 models), RISE red-teaming for text-to-image models, "Breaking Frontier Image Models Without Frontier AI", Halo open-source distributed training, CircleGuardBench ("Measuring the real-world performance of AI guardrails"), GLM-4.7-Flash-Coder ("from 33.15% to 41.65% on SWE-rebench-V2, at 14% lower inference cost"), and three posts marked "Coming soon". Research posts end with the generic sitewide call to action.Source
• Your websiteCompany page: White Circle is "a Public Benefit Corporation building infrastructure to control advanced AI"; it builds "guardrails, monitoring and red-teaming"; it intends "to be the trusted and neutral third party for AI control, independent from any one model provider, company or government".Source

Turn the solution page into reusable sections (problem, how it works, policy examples, proof, demo form) and publish one new use-case page a week (for example customer support agents or coding agents).

More focused pages match more buyer searches, and a system keeps them on brand.

• Thin duplicates

  Each page has its own examples.

• HiringCreative and product hiring: a Web Designer (Communication) (August 25, 2026) and a Communications Designer (October 5, 2026) to "Design landing pages from the first idea to polished, responsive final designs" and visuals for launches and events; a Production Manager (September 14, 2026) for custom merch, event materials and objects "people actually want to keep"; a Design Engineer (October 22, 2026) to own the product design system.Source
• Your websiteSitemap (24 URLs, checked October 22, 2026): eight solution pages under /lp/ (features, compare, agentic-security, chatbot-security, data-leak-prevention, ai-hallucination-detection, content-moderation-api, prompt-injection-protection), seven research pages and one case study. No /lp/ page is linked from the homepage, the navigation (its "Features" item scrolls the homepage) or the footer, and the /lp/ pages do not link to each other. There is no blog (/blog returns 404).Source
• Your website/lp/prompt-injection-protection: "Injection arrives through web fetch, MCP servers, RAG pipelines, and user input. Every vector is checked"; per-user strikes and auto-enforcement; "99.99 % Our API uptime", "5 mins Time to integrate our API", "150+ Supported languages", "Unlimited custom policies"; a "Book a technical demo" form.Source

Log requests to whitecircle.md by agent, add tracked links back to the main site, keep it in sync with new pages, and check monthly how assistants describe White Circle for key questions.

If AI assistants are a discovery channel, measuring it shows where to invest.

• Hard to attribute

  Combine logs, referrers and survey answers.

• Your websiteHomepage: "Control user and model behavior in real time" with Test, Control, Analyze and Improve; one customer quote, from Lovable's CISO; named investors from OpenAI, Anthropic, Hugging Face, Mistral, DeepMind, Datadog, Sentry and ARC Prize; "Adapt to every region: Apply different policies based on a user's location or jurisdiction"; SOC 2 and HIPAA badges; "Get Started" opens a login page and "Request a Demo" a contact form; no pricing page (/pricing returns 404); a Markdown copy of the site at whitecircle.md "If you're an LLM or agent".Source
• Your websiteSitemap (24 URLs, checked October 22, 2026): eight solution pages under /lp/ (features, compare, agentic-security, chatbot-security, data-leak-prevention, ai-hallucination-detection, content-moderation-api, prompt-injection-protection), seven research pages and one case study. No /lp/ page is linked from the homepage, the navigation (its "Features" item scrolls the homepage) or the footer, and the /lp/ pages do not link to each other. There is no blog (/blog returns 404).Source
• HiringFounding GTM Engineer (posted July 1, 2026, London): automate outbound and inbound, "Design and deploy AI agents across the GTM motion (e.g., account research, pre-call intelligence, personalised outreach)", "Experience in programmatic SEO and AEO", and "identify the highest-converting early segments". The post says White Circle is "at a multi-million dollar run rate already having signed customers like Lovable and multiple neobanks".Source

Offer a partner edition for AI app and agent platforms: built-in policies their customers can configure, co-branded, with revenue share. Start with one platform similar to Lovable.

One platform partner brings many end customers and makes White Circle the default control layer.

• Platform builds its own

  Offer research and updates they cannot match.

• Your websiteLovable case study (July 15, 2026): White Circle is "a supervision layer in Lovable's pipeline", model-agnostic; Lovable "sends every new event in a session to a single API endpoint"; coverage includes user supervision, model supervision and abuse and anomaly detection across sessions.Source
• Your websiteCompany page: White Circle is "a Public Benefit Corporation building infrastructure to control advanced AI"; it builds "guardrails, monitoring and red-teaming"; it intends "to be the trusted and neutral third party for AI control, independent from any one model provider, company or government".Source
• HiringFounding Account Executive (posted August 24, 2026, NY): "close six-figure deals", "navigate technical buying committees", and "help sharpen the best-fit customer profile, narrative, proposals, ROI cases, mutual action plans, pricing"; "We have great traction, but the sales motion is not fully figured out"; pipeline from "referral networks" and conferences.Source

Publish a leaderboard of guardrail and moderation models on standard tests, updated quarterly with open methods, inviting vendors to submit. Include White Circle's own models under the same rules.

A trusted benchmark earns citations, press and buyer attention, and supports the neutrality claim.

• Bias accusations

  Open methods and independent reviewers.

• Your websiteResearch page: KillBench ("1,350,000+ experiments", 15 models), RISE red-teaming for text-to-image models, "Breaking Frontier Image Models Without Frontier AI", Halo open-source distributed training, CircleGuardBench ("Measuring the real-world performance of AI guardrails"), GLM-4.7-Flash-Coder ("from 33.15% to 41.65% on SWE-rebench-V2, at 14% lower inference cost"), and three posts marked "Coming soon". Research posts end with the generic sitewide call to action.Source
• Your websiteCompany page: White Circle is "a Public Benefit Corporation building infrastructure to control advanced AI"; it builds "guardrails, monitoring and red-teaming"; it intends "to be the trusted and neutral third party for AI control, independent from any one model provider, company or government".Source
• Competitor researchRivals' own sites: Lakera, "The AI-Native Security Platform to Accelerate GenAI"; Guardrails AI, "The AI Reliability Platform"; HiddenLayer, "Total AI Security"; Arthur, "AI governance for everyone", uniting "security, finance, and the teams shipping AI on one control plane".See the research Source

Package curated policy sets by industry and region (for example consumer fintech, children's apps, healthcare support), reviewed with domain experts and each customer's counsel, and sell them as add-ons with updates.

Packs shorten time to value and give sales a concrete product for each segment.

• Seen as legal advice

  Position packs as starting points; customers keep responsibility.

• Your websiteHomepage: "Control user and model behavior in real time" with Test, Control, Analyze and Improve; one customer quote, from Lovable's CISO; named investors from OpenAI, Anthropic, Hugging Face, Mistral, DeepMind, Datadog, Sentry and ARC Prize; "Adapt to every region: Apply different policies based on a user's location or jurisdiction"; SOC 2 and HIPAA badges; "Get Started" opens a login page and "Request a Demo" a contact form; no pricing page (/pricing returns 404); a Markdown copy of the site at whitecircle.md "If you're an LLM or agent".Source
• HiringCompany description in every post: the platform is built on "policies - simple natural-language rules that define what an AI model should and shouldn't do", tested, enforced and improved automatically; a Series A brings total funding to "$70M"; "We process over one hundred million API calls every month"; "We fine-tune and train our own LLMs". The posts link to whitecircle.ai, which redirects (301) to whitecircle.com.Source
• HiringFounding GTM Engineer (posted July 1, 2026, London): automate outbound and inbound, "Design and deploy AI agents across the GTM motion (e.g., account research, pre-call intelligence, personalised outreach)", "Experience in programmatic SEO and AEO", and "identify the highest-converting early segments". The post says White Circle is "at a multi-million dollar run rate already having signed customers like Lovable and multiple neobanks".Source

Create small runs tied to milestones: a kit for new customers at go-live, a prize for hackathon winners, a gift for champions who close internally. Track which moments lead to referrals.

Objects tied to achievements get shown and talked about; generic swag does not.

• Gift policies at enterprises

  Keep value low and check rules.

• HiringCreative and product hiring: a Web Designer (Communication) (August 25, 2026) and a Communications Designer (October 5, 2026) to "Design landing pages from the first idea to polished, responsive final designs" and visuals for launches and events; a Production Manager (September 14, 2026) for custom merch, event materials and objects "people actually want to keep"; a Design Engineer (October 22, 2026) to own the product design system.Source
• HiringDevRel Lead (posted September 30, 2026): "make White Circle the AI safety platform engineers and researchers actually want to build with"; "Lead technical launches for open-source releases and developer tools, like our Halo framework"; tutorials and demos; "hackathons, meetups, and technical events, mainly in SF and New York"; partnerships with AI labs and dev tools companies; track "signups, repo stars, views, event turnout".Source
• HiringFounding Account Executive (posted August 24, 2026, NY): "close six-figure deals", "navigate technical buying committees", and "help sharpen the best-fit customer profile, narrative, proposals, ROI cases, mutual action plans, pricing"; "We have great traction, but the sales motion is not fully figured out"; pipeline from "referral networks" and conferences.Source

Add a small live widget with current latency percentiles and uptime from the status page to the homepage and solution pages, with a link to history.

Live numbers answer the main objection to inline guardrails with evidence instead of claims.

• Bad days are public

  Show history honestly with context.

• Your website/lp/compare, "White Circle vs. the Competition": a table against "Typical vendors" without naming any, covering approach, latency ("50-100 ms end-to-end"), inspection of "tool arguments, tool outputs, agent traces, and fetched content", "Fully custom policies", data residency, multilingual support and an honest "Main trade-off" row.Source
• Your website/lp/prompt-injection-protection: "Injection arrives through web fetch, MCP servers, RAG pipelines, and user input. Every vector is checked"; per-user strikes and auto-enforcement; "99.99 % Our API uptime", "5 mins Time to integrate our API", "150+ Supported languages", "Unlimited custom policies"; a "Book a technical demo" form.Source
• GitHubGitHub organisation: halo (834 stars, "open-source framework built by White Circle for training large language and multimodal models", pushed October 20, 2026) and rise (136 stars); a Hugging Face organisation; documentation at docs.whitecircle.com, a public status page and a Vanta trust center.Source

Add a clear "built by White Circle" section to the README and docs, publish tutorials that pair Halo-trained models with White Circle evaluation, and invite contributors to events.

Open-source goodwill turns into product interest when the next step is obvious and useful.

• Community dislikes upsell

  Keep it useful and optional.

• GitHubGitHub organisation: halo (834 stars, "open-source framework built by White Circle for training large language and multimodal models", pushed October 20, 2026) and rise (136 stars); a Hugging Face organisation; documentation at docs.whitecircle.com, a public status page and a Vanta trust center.Source
• HiringDevRel Lead (posted September 30, 2026): "make White Circle the AI safety platform engineers and researchers actually want to build with"; "Lead technical launches for open-source releases and developer tools, like our Halo framework"; tutorials and demos; "hackathons, meetups, and technical events, mainly in SF and New York"; partnerships with AI labs and dev tools companies; track "signups, repo stars, views, event turnout".Source
• Your websiteResearch page: KillBench ("1,350,000+ experiments", 15 models), RISE red-teaming for text-to-image models, "Breaking Frontier Image Models Without Frontier AI", Halo open-source distributed training, CircleGuardBench ("Measuring the real-world performance of AI guardrails"), GLM-4.7-Flash-Coder ("from 33.15% to 41.65% on SWE-rebench-V2, at 14% lower inference cost"), and three posts marked "Coming soon". Research posts end with the generic sitewide call to action.Source