Woolpert growth playbook

Publish three Google Cloud stories (the New Mexico change-detection platform on Earth Engine first, then a supply-chain or logistics client and a public-sector modernisation), each with problem, Google products used and measured result. Add a "Supply chain and logistics on Google Cloud" page and an agentic AI section, link them from the Cloud Solutions and AI pages, and put the stories in every Googler one-pager.

Google sellers and enterprise buyers choose partners on proof in their industry. A page the new hires can send on day one turns the Expertise badges into evidence and gives co-selling something to point to.

[ ] Client or anonymised industry and size
[ ] The problem in the client's words
[ ] Google products used (Earth Engine, BigQuery, Vertex AI, Gemini, Maps Platform)
[ ] What Woolpert built and how long it took
[ ] One measured result
[ ] Google Expertise area it supports
[ ] Quote from the client
[ ] Link from Cloud Solutions, AI and the industry page

• Clients will not be named

  Publish anonymised stories with the industry and result.

• Google approval for co-branding

  Run each page past the Google partner team.

• HiringPartner Marketing Manager (remote US, posted October 7, 2026), reporting to the Senior Partner Marketing Manager, for "Woolpert's strategic partnership with Google": execute "annual joint marketing plans", "Develop Googler-focused marketing programs that educate Google sellers and technical teams on Woolpert's capabilities", "Translate complex Digital Innovations capabilities, including Agentic AI, cloud modernization, machine learning, and geospatial technologies" into messaging, and create "competitor comparisons, one-pagers, case studies, and success stories", measured on "pipeline influence, co-selling opportunities, and marketing ROI".Source
• HiringSr. Google Cloud Sales Representative (remote US, posted October 6, 2026): "generating leads and closing Google Cloud business across North America", developing opportunities "within our existing client base as well as cold prospecting", with "an annual quota of $2M"; the hire needs a "Strong understanding of Supply Chain solutions, with emphasis on transportation & logistics, supply chain data, and AI/analytics applications", and retail or transportation and logistics selling is preferred.Source
• Your websiteThe Cloud Solutions page describes services "powered by Google Cloud" (application and infrastructure modernization, data and AI, location-based services for "transportation, logistics, and hospitality", security assessments) but names no customer and shows no result, and neither it nor the Artificial Intelligence page mentions agentic AI or supply chain. The cloud news archive lists two items, the newest dated January 29, 2025.Source
• Your websitePress release (January 29, 2025): Woolpert Digital Innovations won five new Google Cloud Partner Program Expertise distinctions (Public Sector Government, Healthcare and Life Sciences, Financial, Consumer Packaged Goods, Advertising and Marketing) and renewed "Automotive, Retail, and Supply Chain Expertise"; it cites a Continuous Change Detection Platform for the New Mexico Environment Department built on Google Earth Engine. The AI page calls the division "a Google Cloud Premier Partner" using Vertex AI and Gemini.Source
• Your websiteSitemap (605 URLs, checked October 22, 2026): 152 project pages, 113 blog posts, 76 news posts and 12 case studies, none of them about Google Cloud work. Industry and solution names exist twice: the real pages (for example /solutions/geospatial/lidar/, "Lidar - Woolpert") and WordPress archive pages (/solution/lidar/, "Lidar Archives - Woolpert"), each indexable with its own canonical; there are about 47 such industry archives and 34 solution archives.Source

Write a one-line result for every card (client, what Woolpert did, measured outcome), add filters by industry and solution, and make the summary a required field in the template.

The index is where prospects and Google sellers browse proof. A clear result on every card gets more stories read and avoids looking unfinished.

• Results not approved by clients

  Use the deliverable instead of a metric.

• Your websiteThe case-study index shows placeholder summaries for several stories, such as "Learn more about our city of greeley services and capabilities." and "Learn more about our case study - global semiconductor manufacturer services and capabilities."Source
• Your websiteMeta Data Centers case study: "For more than 15 years, Woolpert has provided Meta with industry-leading and award-winning data center design", "100+ data center spaces worldwide". The blog adds "Data Centers: The Infrastructure Behind Modern Life" (September 8, 2026).Source
• HiringSenior Marketing Manager, Architecture (Dayton or remote, posted July 6, 2026): "Establish enterprise-level positioning frameworks", "Oversee development and quality of sales enablement materials across sectors", "Influence high-priority pursuits", and "Define success measures and evaluate overall marketing impact on pipeline, revenue, and business outcomes".Source

Set the /industry/ and /solution/ archives to noindex (or redirect each to its real page), drop them from the sitemap, and keep them only as internal filters. Then check Search Console for which URL ranks for "Woolpert lidar" and similar queries.

One strong URL per topic ranks better than two weak ones, and searchers land on the page with the story and contact form rather than a list of posts.

• Losing a ranking archive

  Redirect it to the real page rather than dropping it.

• Your websiteSitemap (605 URLs, checked October 22, 2026): 152 project pages, 113 blog posts, 76 news posts and 12 case studies, none of them about Google Cloud work. Industry and solution names exist twice: the real pages (for example /solutions/geospatial/lidar/, "Lidar - Woolpert") and WordPress archive pages (/solution/lidar/, "Lidar Archives - Woolpert"), each indexable with its own canonical; there are about 47 such industry archives and 34 solution archives.Source

Unpublish the drafts or set them to noindex and remove them from the sitemap, move the signature generator behind the employee login, and add a checklist step so test pages never ship in the sitemap.

A clean sitemap keeps search attention on the pages that sell, and nobody finds a half-built "About New" page.

• Staff use the pages

  Move them behind the employee login.

• Your websiteTemplate and draft pages are public and listed in the sitemap: "All Sections", "All Components", "About New", "Digital Twins - New", an "Email Signature Generator" and a proposal collateral page.Source
• Your websiteSitemap (605 URLs, checked October 22, 2026): 152 project pages, 113 blog posts, 76 news posts and 12 case studies, none of them about Google Cloud work. Industry and solution names exist twice: the real pages (for example /solutions/geospatial/lidar/, "Lidar - Woolpert") and WordPress archive pages (/solution/lidar/, "Lidar Archives - Woolpert"), each indexable with its own canonical; there are about 47 such industry archives and 34 solution archives.Source

Write one H1 that states the position (architecture, engineering and geospatial with digital intelligence, the line already in the meta description), add the ENR rank and three proof numbers below it, and route the main button to a contact form that asks for the sector.

A clear headline helps search engines and first-time visitors understand the firm in five seconds, and the Senior Marketing Manager's positioning framework needs a home page that carries it.

• Sectors want their own headline

  Use the H1 for the firm and sector pages for detail.

• Your websiteHomepage: no H1 heading; the top banner says "Woolpert climbs to #36 on ENR's Top 500 Design Firms list"; the tagline is "Global resources. End-to-end solutions. Innovative results."; ten industries and five solution groups; no newsletter signup anywhere on the site.Source
• HiringSenior Marketing Manager, Architecture (Dayton or remote, posted July 6, 2026): "Establish enterprise-level positioning frameworks", "Oversee development and quality of sales enablement materials across sectors", "Influence high-priority pursuits", and "Define success measures and evaluate overall marketing impact on pipeline, revenue, and business outcomes".Source
• Competitor researchRivals' own homepages: NV5, "tech-enabled engineering, testing, inspection, and consulting solutions" with "geospatial data analytics"; Dewberry, "Family owned. Client centric. Community driven."; Merrick, "Engineering, Architecture, and Geospatial Services", employee-owned. On the Google Cloud side, SADA "is now Insight" and Quantiphi sells "Agentic AI" and "Enterprise Intelligence for the AI-Native Era".See the research Source

Publish an Energy page with sub-sections for transmission and substations, renewables, pipelines and gas, and data-center power; three energy case studies; and the renewables webinar as an on-demand asset. Give the leader a byline series on grid and data-center power.

Utility and developer buyers search for energy specialists. A dedicated page with numbers gives the new leader a platform and lets campaigns target energy alone.

• Thin proof in some sub-sectors

  Launch with substations and renewables.

• HiringSector growth leaders: a Federal Market Director (posted July 14, 2026) leading "seller-doers" for the "Army, Air Force, Navy, Coast Guard, NATO, Veterans Administration" in the US, Europe and Indo-Pacific; a Maritime Market Director (NYC or Miami) for cruise ports, cargo terminals, marinas and "island destination planning" across North America, Europe and Australasia; and an Energy Practice Leader (Columbus, posted October 16, 2026) to "Expand Woolpert's market presence throughout utility, renewable energy, transmission, distribution, pipeline, and energy infrastructure sectors" and "Promote innovation, thought leadership".Source
• Your websiteWater, Energy, and Resources page: one page covers oil and gas, electric utilities, renewables, water, mining and telecommunications, with proof points such as "100+ electric substation site/civil projects completed" and "35M+ feet of gas services located"; there is no page dedicated to energy.Source
• Your websiteWebinars: the sitemap lists three, a "Woolpert Digital Workshop Webinar" in November 2025 and March 2026 (Asia Pacific) and one on geospatial data for renewables. The footer links a "Contracting Vehicles" PDF and "Project Bids".Source
• Your websiteMeta Data Centers case study: "For more than 15 years, Woolpert has provided Meta with industry-leading and award-winning data center design", "100+ data center spaces worldwide". The blog adds "Data Centers: The Infrastructure Behind Modern Life" (September 8, 2026).Source

Make one seller one-pager per Expertise (who to call Woolpert for, three qualifying questions, one customer result, contacts), host them on a partner page, and run a 30-minute monthly briefing for Google account teams in the target regions.

Google sellers bring in partners they understand and trust. Short, specific kits make Woolpert the easy referral in each industry.

• Google seller turnover

  Repeat briefings and keep kits short.

• HiringPartner Marketing Manager (remote US, posted October 7, 2026), reporting to the Senior Partner Marketing Manager, for "Woolpert's strategic partnership with Google": execute "annual joint marketing plans", "Develop Googler-focused marketing programs that educate Google sellers and technical teams on Woolpert's capabilities", "Translate complex Digital Innovations capabilities, including Agentic AI, cloud modernization, machine learning, and geospatial technologies" into messaging, and create "competitor comparisons, one-pagers, case studies, and success stories", measured on "pipeline influence, co-selling opportunities, and marketing ROI".Source
• Your websitePress release (January 29, 2025): Woolpert Digital Innovations won five new Google Cloud Partner Program Expertise distinctions (Public Sector Government, Healthcare and Life Sciences, Financial, Consumer Packaged Goods, Advertising and Marketing) and renewed "Automotive, Retail, and Supply Chain Expertise"; it cites a Continuous Change Detection Platform for the New Mexico Environment Department built on Google Earth Engine. The AI page calls the division "a Google Cloud Premier Partner" using Vertex AI and Gemini.Source
• HiringSr. Google Cloud Sales Representative (remote US, posted October 6, 2026): "generating leads and closing Google Cloud business across North America", developing opportunities "within our existing client base as well as cold prospecting", with "an annual quota of $2M"; the hire needs a "Strong understanding of Supply Chain solutions, with emphasis on transportation & logistics, supply chain data, and AI/analytics applications", and retail or transportation and logistics selling is preferred.Source

List existing aviation, cargo and maritime clients, map each to a Google Cloud use case (asset tracking, location services, demand forecasting), and run joint account plans with the project managers who know them. Offer a short data workshop as the first step.

Cross-selling to clients who already trust Woolpert is faster and cheaper than cold prospecting, and it ties the digital business to the core engineering one.

• Project teams protect relationships

  Agree a shared credit and the introduction script.

• HiringSr. Google Cloud Sales Representative (remote US, posted October 6, 2026): "generating leads and closing Google Cloud business across North America", developing opportunities "within our existing client base as well as cold prospecting", with "an annual quota of $2M"; the hire needs a "Strong understanding of Supply Chain solutions, with emphasis on transportation & logistics, supply chain data, and AI/analytics applications", and retail or transportation and logistics selling is preferred.Source
• Your websiteThe Cloud Solutions page describes services "powered by Google Cloud" (application and infrastructure modernization, data and AI, location-based services for "transportation, logistics, and hospitality", security assessments) but names no customer and shows no result, and neither it nor the Artificial Intelligence page mentions agentic AI or supply chain. The cloud news archive lists two items, the newest dated January 29, 2025.Source
• Your websiteMaritime: the industry page "Maritime Infrastructure & Waterfront Solutions" was updated October 21, 2026; a blog post on seafloor mapping with Saildrone ("What Lies Beneath: Closing the Bathymetric Gaps That Shape Ocean Decisions") ran October 19, 2026; case studies include the hydrography of Port Valdez.Source
• Your websiteSitemap (605 URLs, checked October 22, 2026): 152 project pages, 113 blog posts, 76 news posts and 12 case studies, none of them about Google Cloud work. Industry and solution names exist twice: the real pages (for example /solutions/geospatial/lidar/, "Lidar - Woolpert") and WordPress archive pages (/solution/lidar/, "Lidar Archives - Woolpert"), each indexable with its own canonical; there are about 47 such industry archives and 34 solution archives.Source

Build one page and capability statement per agency: relevant projects (installations, airfields, hangars), contract vehicles, clearances and contacts. Link the contracting vehicles from each, and give seller-doers a PDF version for meetings.

Federal buyers check past performance with their own agency first. Agency pages shorten that research and help with sources-sought responses.

• Project disclosure limits

  Use cleared descriptions only.

• HiringSector growth leaders: a Federal Market Director (posted July 14, 2026) leading "seller-doers" for the "Army, Air Force, Navy, Coast Guard, NATO, Veterans Administration" in the US, Europe and Indo-Pacific; a Maritime Market Director (NYC or Miami) for cruise ports, cargo terminals, marinas and "island destination planning" across North America, Europe and Australasia; and an Energy Practice Leader (Columbus, posted October 16, 2026) to "Expand Woolpert's market presence throughout utility, renewable energy, transmission, distribution, pipeline, and energy infrastructure sectors" and "Promote innovation, thought leadership".Source
• Your websiteWebinars: the sitemap lists three, a "Woolpert Digital Workshop Webinar" in November 2025 and March 2026 (Asia Pacific) and one on geospatial data for renewables. The footer links a "Contracting Vehicles" PDF and "Project Bids".Source
• Your websiteSitemap (605 URLs, checked October 22, 2026): 152 project pages, 113 blog posts, 76 news posts and 12 case studies, none of them about Google Cloud work. Industry and solution names exist twice: the real pages (for example /solutions/geospatial/lidar/, "Lidar - Woolpert") and WordPress archive pages (/solution/lidar/, "Lidar Archives - Woolpert"), each indexable with its own canonical; there are about 47 such industry archives and 34 solution archives.Source

Build a "from seafloor to terminal" campaign: one case per stage (hydrography, marine engineering, terminal design, destination planning), a short video, and a target list of port authorities and cruise lines in North America, Europe and Australasia.

Port and cruise clients buy multi-year programmes. Showing the full chain makes Woolpert the single partner rather than one of several.

• Long sales cycles

  Track meetings, not only wins.

• HiringSector growth leaders: a Federal Market Director (posted July 14, 2026) leading "seller-doers" for the "Army, Air Force, Navy, Coast Guard, NATO, Veterans Administration" in the US, Europe and Indo-Pacific; a Maritime Market Director (NYC or Miami) for cruise ports, cargo terminals, marinas and "island destination planning" across North America, Europe and Australasia; and an Energy Practice Leader (Columbus, posted October 16, 2026) to "Expand Woolpert's market presence throughout utility, renewable energy, transmission, distribution, pipeline, and energy infrastructure sectors" and "Promote innovation, thought leadership".Source
• Your websiteMaritime: the industry page "Maritime Infrastructure & Waterfront Solutions" was updated October 21, 2026; a blog post on seafloor mapping with Saildrone ("What Lies Beneath: Closing the Bathymetric Gaps That Shape Ocean Decisions") ran October 19, 2026; case studies include the hydrography of Port Valdez.Source
• Competitor researchRivals' own homepages: NV5, "tech-enabled engineering, testing, inspection, and consulting solutions" with "geospatial data analytics"; Dewberry, "Family owned. Client centric. Community driven."; Merrick, "Engineering, Architecture, and Geospatial Services", employee-owned. On the Google Cloud side, SADA "is now Insight" and Quantiphi sells "Agentic AI" and "Enterprise Intelligence for the AI-Native Era".See the research Source

Create a mission-critical hub: data-center design, power and site selection (with the energy team), semiconductor and advanced manufacturing, and the Meta story, with a guide on schedule acceleration and a contact for developers and hyperscale owners.

Data-center demand is one of the biggest growth markets in design, and buyers want proof of repeat work at scale.

• Client confidentiality

  Use anonymised projects where needed.

• Your websiteMeta Data Centers case study: "For more than 15 years, Woolpert has provided Meta with industry-leading and award-winning data center design", "100+ data center spaces worldwide". The blog adds "Data Centers: The Infrastructure Behind Modern Life" (September 8, 2026).Source
• HiringProposal Manager II, Geospatial Services (remote US, posted October 12, 2026): runs pursuits from solicitation to "color review meetings", will "Identify and support creation of reusable content" and "Research ERP data for experience, teaming, and client history to use in proposals". The board also lists mission-critical (data center) architects and engineers in eight cities, and 131 open roles in all.Source
• Your websiteWater, Energy, and Resources page: one page covers oil and gas, electric utilities, renewables, water, mining and telecommunications, with proof points such as "100+ electric substation site/civil projects completed" and "35M+ feet of gas services located"; there is no page dedicated to energy.Source
• HiringSenior Marketing Manager, Architecture (Dayton or remote, posted July 6, 2026): "Establish enterprise-level positioning frameworks", "Oversee development and quality of sales enablement materials across sectors", "Influence high-priority pursuits", and "Define success measures and evaluate overall marketing impact on pipeline, revenue, and business outcomes".Source

Add structured fields to every project (client type, agency, solution, year, size, contract vehicle) and an internal search, then pull proposal-ready project sheets from the same records. Fill gaps with new project pages each month.

Faster, better-matched past-performance sections raise win rates and free proposal teams for strategy, and the public pages get better filters too.

• Fields drift from ERP

  Sync key fields from the ERP database.

• HiringProposal Manager II, Geospatial Services (remote US, posted October 12, 2026): runs pursuits from solicitation to "color review meetings", will "Identify and support creation of reusable content" and "Research ERP data for experience, teaming, and client history to use in proposals". The board also lists mission-critical (data center) architects and engineers in eight cities, and 131 open roles in all.Source
• Your websiteSitemap (605 URLs, checked October 22, 2026): 152 project pages, 113 blog posts, 76 news posts and 12 case studies, none of them about Google Cloud work. Industry and solution names exist twice: the real pages (for example /solutions/geospatial/lidar/, "Lidar - Woolpert") and WordPress archive pages (/solution/lidar/, "Lidar Archives - Woolpert"), each indexable with its own canonical; there are about 47 such industry archives and 34 solution archives.Source
• HiringSector growth leaders: a Federal Market Director (posted July 14, 2026) leading "seller-doers" for the "Army, Air Force, Navy, Coast Guard, NATO, Veterans Administration" in the US, Europe and Indo-Pacific; a Maritime Market Director (NYC or Miami) for cruise ports, cargo terminals, marinas and "island destination planning" across North America, Europe and Australasia; and an Energy Practice Leader (Columbus, posted October 16, 2026) to "Expand Woolpert's market presence throughout utility, renewable energy, transmission, distribution, pipeline, and energy infrastructure sectors" and "Promote innovation, thought leadership".Source

Run a quarterly Digital Workshop with a Google speaker, each on one Expertise (public sector, supply chain, retail), record it, publish it on demand with a summary, and follow up attendees with the matching one-pager.

Co-hosted sessions borrow Google's audience and credibility, and the recordings become evergreen proof for sellers.

• Low attendance

  Invite through Google account teams.

• Your websiteWebinars: the sitemap lists three, a "Woolpert Digital Workshop Webinar" in November 2025 and March 2026 (Asia Pacific) and one on geospatial data for renewables. The footer links a "Contracting Vehicles" PDF and "Project Bids".Source
• HiringPartner Marketing Manager (remote US, posted October 7, 2026), reporting to the Senior Partner Marketing Manager, for "Woolpert's strategic partnership with Google": execute "annual joint marketing plans", "Develop Googler-focused marketing programs that educate Google sellers and technical teams on Woolpert's capabilities", "Translate complex Digital Innovations capabilities, including Agentic AI, cloud modernization, machine learning, and geospatial technologies" into messaging, and create "competitor comparisons, one-pagers, case studies, and success stories", measured on "pipeline influence, co-selling opportunities, and marketing ROI".Source
• Your websitePress release (January 29, 2025): Woolpert Digital Innovations won five new Google Cloud Partner Program Expertise distinctions (Public Sector Government, Healthcare and Life Sciences, Financial, Consumer Packaged Goods, Advertising and Marketing) and renewed "Automotive, Retail, and Supply Chain Expertise"; it cites a Continuous Change Detection Platform for the New Mexico Environment Department built on Google Earth Engine. The AI page calls the division "a Google Cloud Premier Partner" using Vertex AI and Gemini.Source

Launch a monthly email by sector (aviation, federal, energy, water, data centers, digital) with one project, one idea and one event. Offer signup on blog and project pages and at events.

AEC relationships last years. A newsletter keeps Woolpert in front of clients between projects and supports cross-selling digital work.

• Too many editions

  Start with one combined issue.

• Your websiteHomepage: no H1 heading; the top banner says "Woolpert climbs to #36 on ENR's Top 500 Design Firms list"; the tagline is "Global resources. End-to-end solutions. Innovative results."; ten industries and five solution groups; no newsletter signup anywhere on the site.Source
• Your websiteSitemap (605 URLs, checked October 22, 2026): 152 project pages, 113 blog posts, 76 news posts and 12 case studies, none of them about Google Cloud work. Industry and solution names exist twice: the real pages (for example /solutions/geospatial/lidar/, "Lidar - Woolpert") and WordPress archive pages (/solution/lidar/, "Lidar Archives - Woolpert"), each indexable with its own canonical; there are about 47 such industry archives and 34 solution archives.Source

Add a sector field and source tracking to every form, route each enquiry to the right market director within a day, and link enquiries to pursuits in the CRM. Report pipeline by sector and channel monthly.

Without a link from enquiry to pursuit, marketing cannot show which sectors and channels win work, and enquiries wait in a shared inbox.

• Directors miss alerts

  Escalate after one day.

• HiringSenior Marketing Manager, Architecture (Dayton or remote, posted July 6, 2026): "Establish enterprise-level positioning frameworks", "Oversee development and quality of sales enablement materials across sectors", "Influence high-priority pursuits", and "Define success measures and evaluate overall marketing impact on pipeline, revenue, and business outcomes".Source
• HiringPartner Marketing Manager (remote US, posted October 7, 2026), reporting to the Senior Partner Marketing Manager, for "Woolpert's strategic partnership with Google": execute "annual joint marketing plans", "Develop Googler-focused marketing programs that educate Google sellers and technical teams on Woolpert's capabilities", "Translate complex Digital Innovations capabilities, including Agentic AI, cloud modernization, machine learning, and geospatial technologies" into messaging, and create "competitor comparisons, one-pagers, case studies, and success stories", measured on "pipeline influence, co-selling opportunities, and marketing ROI".Source
• Your websiteHomepage: no H1 heading; the top banner says "Woolpert climbs to #36 on ENR's Top 500 Design Firms list"; the tagline is "Global resources. End-to-end solutions. Innovative results."; ten industries and five solution groups; no newsletter signup anywhere on the site.Source

Serve a compressed hero image to phones, defer the video, inline critical styles and load icon fonts and tags after the first paint. Re-test and keep watching real-user data.

A lighter page protects the good field numbers as more content is added.

• Visual changes

  Keep the same image, smaller.

• Google PageSpeedHomepage on a phone (Google PageSpeed, October 22, 2026): performance 56/100 in the lab, with the hero background image painting at 23.4 s and 9.4 s of render-blocking requests; 7.1 MB downloaded. Real Chrome visitors pass Core Web Vitals (largest paint 2.0 s at the 75th percentile, responsiveness 113 ms, no layout shift).Source

Turn two repeatable builds into packaged solutions (for example water-quality change detection and flood risk modelling), with fixed scope, pricing, demo and onboarding, and list them where Google sellers and customers buy partner solutions.

Packaged solutions scale beyond the team's hours and make Woolpert visible in Google's co-sell motion.

• Custom needs per client

  Sell the package as a starting point.

• Your websitePress release (January 29, 2025): Woolpert Digital Innovations won five new Google Cloud Partner Program Expertise distinctions (Public Sector Government, Healthcare and Life Sciences, Financial, Consumer Packaged Goods, Advertising and Marketing) and renewed "Automotive, Retail, and Supply Chain Expertise"; it cites a Continuous Change Detection Platform for the New Mexico Environment Department built on Google Earth Engine. The AI page calls the division "a Google Cloud Premier Partner" using Vertex AI and Gemini.Source
• Your websiteThe case-study index shows placeholder summaries for several stories, such as "Learn more about our city of greeley services and capabilities." and "Learn more about our case study - global semiconductor manufacturer services and capabilities."Source
• Your websiteThe Products page links out to separate sites and brands: Bluesky GeoStream and Mapshop (UK aerial data), thestormops.com, twintrack.io, murphygs.com, a HubSpot page for 3D products, and an AirportWorX one-pager PDF. Murphy Geospatial "is set to fully rebrand as Woolpert in 2027".Source
• HiringPartner Marketing Manager (remote US, posted October 7, 2026), reporting to the Senior Partner Marketing Manager, for "Woolpert's strategic partnership with Google": execute "annual joint marketing plans", "Develop Googler-focused marketing programs that educate Google sellers and technical teams on Woolpert's capabilities", "Translate complex Digital Innovations capabilities, including Agentic AI, cloud modernization, machine learning, and geospatial technologies" into messaging, and create "competitor comparisons, one-pagers, case studies, and success stories", measured on "pipeline influence, co-selling opportunities, and marketing ROI".Source

Publish a yearly outlook on where data centers and power can be built (grid capacity, flood risk, land), with maps from Woolpert's geospatial data and case examples, launched at energy and data-center events.

Original, map-based research earns press and links and gives market directors a reason to call developers and utilities.

• Data licensing

  Use public and owned data only.

• HiringSector growth leaders: a Federal Market Director (posted July 14, 2026) leading "seller-doers" for the "Army, Air Force, Navy, Coast Guard, NATO, Veterans Administration" in the US, Europe and Indo-Pacific; a Maritime Market Director (NYC or Miami) for cruise ports, cargo terminals, marinas and "island destination planning" across North America, Europe and Australasia; and an Energy Practice Leader (Columbus, posted October 16, 2026) to "Expand Woolpert's market presence throughout utility, renewable energy, transmission, distribution, pipeline, and energy infrastructure sectors" and "Promote innovation, thought leadership".Source
• Your websiteMeta Data Centers case study: "For more than 15 years, Woolpert has provided Meta with industry-leading and award-winning data center design", "100+ data center spaces worldwide". The blog adds "Data Centers: The Infrastructure Behind Modern Life" (September 8, 2026).Source
• Your websiteWater, Energy, and Resources page: one page covers oil and gas, electric utilities, renewables, water, mining and telecommunications, with proof points such as "100+ electric substation site/civil projects completed" and "35M+ feet of gas services located"; there is no page dedicated to energy.Source
• Your websiteSitemap (605 URLs, checked October 22, 2026): 152 project pages, 113 blog posts, 76 news posts and 12 case studies, none of them about Google Cloud work. Industry and solution names exist twice: the real pages (for example /solutions/geospatial/lidar/, "Lidar - Woolpert") and WordPress archive pages (/solution/lidar/, "Lidar Archives - Woolpert"), each indexable with its own canonical; there are about 47 such industry archives and 34 solution archives.Source

Plan a brand migration: product pages on woolpert.com with consistent design, redirects from the acquired domains when each rebrands, regional pages for the UK and Ireland, and one enquiry system.

One strong domain ranks better, cross-sells more, and makes the global firm visible as one company.

• Losing local search

  Map every URL and redirect one to one.

• Your websiteThe Products page links out to separate sites and brands: Bluesky GeoStream and Mapshop (UK aerial data), thestormops.com, twintrack.io, murphygs.com, a HubSpot page for 3D products, and an AirportWorX one-pager PDF. Murphy Geospatial "is set to fully rebrand as Woolpert in 2027".Source
• Your websiteSitemap (605 URLs, checked October 22, 2026): 152 project pages, 113 blog posts, 76 news posts and 12 case studies, none of them about Google Cloud work. Industry and solution names exist twice: the real pages (for example /solutions/geospatial/lidar/, "Lidar - Woolpert") and WordPress archive pages (/solution/lidar/, "Lidar Archives - Woolpert"), each indexable with its own canonical; there are about 47 such industry archives and 34 solution archives.Source

Give each seller-doer a monthly kit: one project post, one photo, one short insight, and a link to the matching page. Train them in a one-hour session and track enquiries from their posts.

Clients trust the people who will do the work, and 131 open roles show the firm is growing its expert base.

• Uneven participation

  Start with volunteers and share results.

• HiringSector growth leaders: a Federal Market Director (posted July 14, 2026) leading "seller-doers" for the "Army, Air Force, Navy, Coast Guard, NATO, Veterans Administration" in the US, Europe and Indo-Pacific; a Maritime Market Director (NYC or Miami) for cruise ports, cargo terminals, marinas and "island destination planning" across North America, Europe and Australasia; and an Energy Practice Leader (Columbus, posted October 16, 2026) to "Expand Woolpert's market presence throughout utility, renewable energy, transmission, distribution, pipeline, and energy infrastructure sectors" and "Promote innovation, thought leadership".Source
• HiringProposal Manager II, Geospatial Services (remote US, posted October 12, 2026): runs pursuits from solicitation to "color review meetings", will "Identify and support creation of reusable content" and "Research ERP data for experience, teaming, and client history to use in proposals". The board also lists mission-critical (data center) architects and engineers in eight cities, and 131 open roles in all.Source
• Your websiteSitemap (605 URLs, checked October 22, 2026): 152 project pages, 113 blog posts, 76 news posts and 12 case studies, none of them about Google Cloud work. Industry and solution names exist twice: the real pages (for example /solutions/geospatial/lidar/, "Lidar - Woolpert") and WordPress archive pages (/solution/lidar/, "Lidar Archives - Woolpert"), each indexable with its own canonical; there are about 47 such industry archives and 34 solution archives.Source

Publish one explainer and a short video showing an agent doing a real infrastructure task (flagging change in imagery, drafting an inspection report) with Gemini on Google Cloud, plus a "where to start" checklist for public works and utility leaders.

Buyers want to know what agentic AI means for their assets. A concrete, sector-specific explainer sets Woolpert apart from general cloud partners.

• Hype

  Show a real, narrow task.

• HiringPartner Marketing Manager (remote US, posted October 7, 2026), reporting to the Senior Partner Marketing Manager, for "Woolpert's strategic partnership with Google": execute "annual joint marketing plans", "Develop Googler-focused marketing programs that educate Google sellers and technical teams on Woolpert's capabilities", "Translate complex Digital Innovations capabilities, including Agentic AI, cloud modernization, machine learning, and geospatial technologies" into messaging, and create "competitor comparisons, one-pagers, case studies, and success stories", measured on "pipeline influence, co-selling opportunities, and marketing ROI".Source
• Your websiteThe Cloud Solutions page describes services "powered by Google Cloud" (application and infrastructure modernization, data and AI, location-based services for "transportation, logistics, and hospitality", security assessments) but names no customer and shows no result, and neither it nor the Artificial Intelligence page mentions agentic AI or supply chain. The cloud news archive lists two items, the newest dated January 29, 2025.Source
• Competitor researchRivals' own homepages: NV5, "tech-enabled engineering, testing, inspection, and consulting solutions" with "geospatial data analytics"; Dewberry, "Family owned. Client centric. Community driven."; Merrick, "Engineering, Architecture, and Geospatial Services", employee-owned. On the Google Cloud side, SADA "is now Insight" and Quantiphi sells "Agentic AI" and "Enterprise Intelligence for the AI-Native Era".See the research Source
• Your websitePress release (January 29, 2025): Woolpert Digital Innovations won five new Google Cloud Partner Program Expertise distinctions (Public Sector Government, Healthcare and Life Sciences, Financial, Consumer Packaged Goods, Advertising and Marketing) and renewed "Automotive, Retail, and Supply Chain Expertise"; it cites a Continuous Change Detection Platform for the New Mexico Environment Department built on Google Earth Engine. The AI page calls the division "a Google Cloud Premier Partner" using Vertex AI and Gemini.Source