Xometry growth playbook

Write a title and description for each page that says what a buyer in that sector gets: for example "Aerospace & Defense Parts Manufacturing | ITAR, AS9100D, CMMC Level 2 | Xometry" with the 85% proof point in the description; Government with the contract and compliance angle; Data Centers with racks, enclosures and buildout speed. Check the pages' share previews and resubmit them in Search Console. Then point defense outreach and paid search at these pages with the same message.

Titles and descriptions decide whether a defense engineer or procurement lead clicks, and the copywriter is hired to match landing copy to the traffic source; a three-page fix lines the site up with where sales is investing.

[ ] Aerospace & Defense: own title and description
[ ] Government: own title and description
[ ] Data Centers: description written
[ ] Share previews checked
[ ] Search Console resubmitted
[ ] Defense outreach links to the A&D page
[ ] Paid search copy matches
[ ] Template rule: no page ships with the default description

• Ranking changes after edits

  Keep the main sector phrase in the title and watch Search Console for four weeks.

• Your websiteIndustry pages (checked twice on October 22, 2026): of the ten in the menu, /aerospace-and-defense/ and /government/ have the page title "Xometry", and those two plus /data-centers/ (title "Data Center Infrastructure") use the site's default description, "Turbocharge the way you order custom parts with our instant quoting engine. Get DFM feedback, lead times, and pricing in a matter of clicks, not days." The other seven, such as Medical and Motorsports, have their own titles and descriptions.Source
• Your websiteAerospace & defense page: "Xometry partners with 85% of Fortune 500 aerospace and defense companies"; "FedRAMP-compliant AWS hosting with FISMA High and DoD Impact Level 5 authorization"; partners certified for "AS9100D, ISO 9001:2015, NADCAP, ITAR/EAR, DFARS, NIST SP 800-171, CMMC Level 2, and CUI/JCP"; regional filters for sourcing locations.Source
• HiringDefense sales hiring: Senior Account Executive, Defense in Dayton, Denver, Philadelphia, Waltham, North Bethesda and Huntsville, and Account Executive III, Defense in Dayton, Denver, North Bethesda and Philadelphia, all open on the Greenhouse board on October 22, 2026; alongside enterprise AEs in six US cities and a VP of Sales, Supplier Services.Source
• HiringCopywriter, Performance Marketing (posted September 17, 2026): to "own the copy that carries a prospect from click to conversion - marketing and lifecycle emails, video/explainer scripts, and the landing pages that sit at the end of the funnel, across both the Xometry and Thomas brands", with landing page copy "aligned with the traffic source and offer", for "engineers, procurement professionals, and manufacturing leaders".Source

Launch a colleague and peer invite: a share link after each delivered order and in the dashboard, with credits for both sides on the invitee's first order, and team workspace prompts for enterprise accounts. Update the FAQ page to describe the new program.

Satisfied buyers already recommend suppliers to colleagues; a simple, two-sided offer at the moment of delivery captures it.

• Abuse of credits

  Require a delivered first order and one credit per new company domain.

• Your websiteReferral page: /referral-program-faq/ is titled "Xometry Credits FAQ" and says "Xometry is sunsetting the 'Refer and Earn $50' referral program. As of August 1st, 2024"; credits expire after 18 months and apply only to orders of $100 or more.Source
• HiringCustomer Marketing Manager (posted September 17, 2026): owns "champion-led growth (CLG)" across existing buyer accounts and will "build the mechanisms that turn buyers into advocates at scale - referrals, reviews, incentives, and buyer stories", including "referral programs, review/reference programs, incentive structures", and a "pipeline of buyer stories" for sales.Source
• Your websiteHomepage: H1 "Quote Custom Parts in Seconds"; "90,000 Buyers", "5,000 Suppliers", "4.8/5 Trustpilot", "165M+ Parts Shipped"; ITAR, CMMC Level 2, AS9100D and other certifications; stories from SentriLock, Intuitive Machines and Sea Box; a menu of ten industry pages; a banner for the 2027 Manufacturing Outlook report.Source

Remove noindex, legacy and test pages from the sitemap generator, redirect legacy pages to the live page, unpublish test pages, and add a check so only indexable pages are listed.

A clean sitemap helps the pages that matter get crawled and ranked, across 1,700+ URLs.

• A test page is in use for ads

  Check ad destinations before unpublishing.

• Your websiteSitemap (1,725 URLs, October 22, 2026): 72 case studies, 145 blog posts and 342 materials articles; it also lists /robotics-new/ and /aerospace-and-defense-legacy/ (both marked noindex), two test pages (/im-lp-test/ and a CNC milling test page) and /energy-new/.Source
• Your websiteIndustry pages (checked twice on October 22, 2026): of the ten in the menu, /aerospace-and-defense/ and /government/ have the page title "Xometry", and those two plus /data-centers/ (title "Data Center Infrastructure") use the site's default description, "Turbocharge the way you order custom parts with our instant quoting engine. Get DFM feedback, lead times, and pricing in a matter of clicks, not days." The other seven, such as Medical and Motorsports, have their own titles and descriptions.Source

Email past aluminum 6061 CNC buyers with a short note and a reorder link that shows the Rush option, add a Rush badge to quotes that qualify, and write a landing page for "1-day CNC machining".

A real speed advantage sells itself to the people who already need it, and reorder makes acting on it one click.

• Capacity limits

  Cap the email by region and partner capacity.

• Your websiteRelease notes: "New 1-Day Rush CNC Machining Option" (October 19, 2026; eligible aluminum 6061 parts, "parts in hand in as little as 2 business days"); 1-day rush 3D printing (September 1); "AI-Powered Drawing Discrepancy Checks" (August 26); "Manufacturing Region Control" to set "domestic-only production" (April 6, enhanced August 12); Enterprise SSO (May 27); One-Click Reorder (May 18); instant injection molding checkout (March 12); Tri-Party Communication between buyers, partners and staff (July 6).Source
• HiringCopywriter, Performance Marketing (posted September 17, 2026): to "own the copy that carries a prospect from click to conversion - marketing and lifecycle emails, video/explainer scripts, and the landing pages that sit at the end of the funnel, across both the Xometry and Thomas brands", with landing page copy "aligned with the traffic source and offer", for "engineers, procurement professionals, and manufacturing leaders".Source
• Your websiteHomepage: H1 "Quote Custom Parts in Seconds"; "90,000 Buyers", "5,000 Suppliers", "4.8/5 Trustpilot", "165M+ Parts Shipped"; ITAR, CMMC Level 2, AS9100D and other certifications; stories from SentriLock, Intuitive Machines and Sea Box; a menu of ten industry pages; a banner for the 2027 Manufacturing Outlook report.Source

Archive or update dated stories, ask defense customers for named or role-named quotes where they allow it, and publish two data-center stories. Tag every story by industry, process and buyer role and show them on the matching industry pages.

Current, specific stories sell better than older ones, and defense and data-center buyers want peers from their sector.

• Defense customers cannot be named

  Use program type, part and result without names.

• Your websiteCase studies (72 in the sitemap): include pandemic-era stories (a PPE mask and a contactless thermal-imaging device), three anonymous "defense contractor" stories, university teams (UPenn, UC Irvine, Cal Poly, UNH sounding rockets), and partner stories such as the first manufacturing partners "to reach $1 million in Xometry revenue".Source
• HiringCustomer Marketing Manager (posted September 17, 2026): owns "champion-led growth (CLG)" across existing buyer accounts and will "build the mechanisms that turn buyers into advocates at scale - referrals, reviews, incentives, and buyer stories", including "referral programs, review/reference programs, incentive structures", and a "pipeline of buyer stories" for sales.Source
• Your websiteHomepage news list: "Xometry Releases the 2027 Manufacturing Outlook" (October 2026), "Manufacturing's role in tomorrow's data center buildouts" (September 2026), "Xometry CEO Talks Manufacturing in Australia" (October 2026), "Xometry Releases Upgrades to Its AI Model Architecture" (July 2026), "Xometry Foundation Announces Partnership with MxD" (July 2026) and "Xometry Launches Foundation and Innovators Program" (June 2026).Source
• Your websiteIndustry pages (checked twice on October 22, 2026): of the ten in the menu, /aerospace-and-defense/ and /government/ have the page title "Xometry", and those two plus /data-centers/ (title "Data Center Infrastructure") use the site's default description, "Turbocharge the way you order custom parts with our instant quoting engine. Get DFM feedback, lead times, and pricing in a matter of clicks, not days." The other seven, such as Medical and Motorsports, have their own titles and descriptions.Source

Send a review request three days after delivery, ask buyers to mention the process and use, and show matching reviews on each capability and industry page.

Fresh, specific reviews at the point of decision lift quote starts and keep the score current.

• More negative reviews

  Reply fast and fix the issue.

• Your websiteHomepage: H1 "Quote Custom Parts in Seconds"; "90,000 Buyers", "5,000 Suppliers", "4.8/5 Trustpilot", "165M+ Parts Shipped"; ITAR, CMMC Level 2, AS9100D and other certifications; stories from SentriLock, Intuitive Machines and Sea Box; a menu of ten industry pages; a banner for the 2027 Manufacturing Outlook report.Source
• HiringCustomer Marketing Manager (posted September 17, 2026): owns "champion-led growth (CLG)" across existing buyer accounts and will "build the mechanisms that turn buyers into advocates at scale - referrals, reviews, incentives, and buyer stories", including "referral programs, review/reference programs, incentive structures", and a "pipeline of buyer stories" for sales.Source
• Your websiteCustomer testimonials page with quotes from engineers and buyers; the partner side has /become-a-supplier/, /aerospace-defense-supplier/ ("A&D Jobs That Fit Your Certifications") and a partner resources hub.Source

Build three short landing pages and email tracks: engineers (DFM, tolerances, speed), procurement (punchout, SSO, region control, invoicing) and compliance (ITAR, CMMC, FedRAMP hosting, traceability). Add a "share with procurement" button on quotes.

Enterprise deals stall when one of the three is not convinced; giving each their own case speeds approvals.

• Too many pages

  Link all three from the enterprise page.

• HiringProduct hiring: a Staff Product Manager, Enterprise Buyer Experience for buyers with "procurement systems, complex purchase orders, contract terms, security and compliance reviews, and multiple stakeholders" (the engineer, "the procurement lead" and "the compliance reviewer"); a Staff Product Manager, Sourcing & Job Board, where "thousands of partners take jobs every week" and "time to take" is a key measure; and a Staff Product Manager for AI-assisted design-for-manufacturability review.Source
• HiringSenior Brand Marketing & Insights Manager (posted September 1, 2026): owns "segmentation and personas", "an ongoing, consistent pulse on brand health", "NPS trends" and brand guidelines and governance.Source
• Your websiteAerospace & defense page: "Xometry partners with 85% of Fortune 500 aerospace and defense companies"; "FedRAMP-compliant AWS hosting with FISMA High and DoD Impact Level 5 authorization"; partners certified for "AS9100D, ISO 9001:2015, NADCAP, ITAR/EAR, DFARS, NIST SP 800-171, CMMC Level 2, and CUI/JCP"; regional filters for sourcing locations.Source
• Your websiteRelease notes: "New 1-Day Rush CNC Machining Option" (October 19, 2026; eligible aluminum 6061 parts, "parts in hand in as little as 2 business days"); 1-day rush 3D printing (September 1); "AI-Powered Drawing Discrepancy Checks" (August 26); "Manufacturing Region Control" to set "domestic-only production" (April 6, enhanced August 12); Enterprise SSO (May 27); One-Click Reorder (May 18); instant injection molding checkout (March 12); Tri-Party Communication between buyers, partners and staff (July 6).Source

Package an offer for data-center builders and their suppliers: brackets, enclosures, rack parts and cooling components with region control and fast lead times, a named contact, and a short guide on sourcing for buildouts. Target operators, integrators and equipment makers with ABM.

Buildouts need many custom parts fast, which fits Xometry's network and speed.

• Long sales cycles

  Start with spare and retrofit parts.

• Your websiteHomepage news list: "Xometry Releases the 2027 Manufacturing Outlook" (October 2026), "Manufacturing's role in tomorrow's data center buildouts" (September 2026), "Xometry CEO Talks Manufacturing in Australia" (October 2026), "Xometry Releases Upgrades to Its AI Model Architecture" (July 2026), "Xometry Foundation Announces Partnership with MxD" (July 2026) and "Xometry Launches Foundation and Innovators Program" (June 2026).Source
• Your websiteIndustry pages (checked twice on October 22, 2026): of the ten in the menu, /aerospace-and-defense/ and /government/ have the page title "Xometry", and those two plus /data-centers/ (title "Data Center Infrastructure") use the site's default description, "Turbocharge the way you order custom parts with our instant quoting engine. Get DFM feedback, lead times, and pricing in a matter of clicks, not days." The other seven, such as Medical and Motorsports, have their own titles and descriptions.Source
• Your websiteRelease notes: "New 1-Day Rush CNC Machining Option" (October 19, 2026; eligible aluminum 6061 parts, "parts in hand in as little as 2 business days"); 1-day rush 3D printing (September 1); "AI-Powered Drawing Discrepancy Checks" (August 26); "Manufacturing Region Control" to set "domestic-only production" (April 6, enhanced August 12); Enterprise SSO (May 27); One-Click Reorder (May 18); instant injection molding checkout (March 12); Tri-Party Communication between buyers, partners and staff (July 6).Source
• Your websiteHomepage: H1 "Quote Custom Parts in Seconds"; "90,000 Buyers", "5,000 Suppliers", "4.8/5 Trustpilot", "165M+ Parts Shipped"; ITAR, CMMC Level 2, AS9100D and other certifications; stories from SentriLock, Intuitive Machines and Sea Box; a menu of ten industry pages; a banner for the 2027 Manufacturing Outlook report.Source

Set a weekly rota of application engineers to answer questions under their own names, link to Xometry guides (not quotes) when useful, and track which threads lead to visits and sign-ups.

Helpful expert answers build trust in places where ads are ignored, and they surface real buyer language.

• Seen as spam

  Answer without links unless asked.

• HiringSocial & Community Manager (posted September 17, 2026): "the face of Xometry online"; will "Represent Xometry in buyer and supplier communities (forums, Reddit, YouTube)", "Stand up a social listening/servicing tool" and set up "a servicing triage process for community and social inquiries".Source
• Public profilesYouTube @XometryHQ: about 12,800 subscribers, 346 videos and 59.6 million views. Xometry also runs a help community at community.xometry.com and links to LinkedIn, X, Facebook and Instagram.Source
• Your websiteCase studies (72 in the sitemap): include pandemic-era stories (a PPE mask and a contactless thermal-imaging device), three anonymous "defense contractor" stories, university teams (UPenn, UC Irvine, Cal Poly, UNH sounding rockets), and partner stories such as the first manufacturing partners "to reach $1 million in Xometry revenue".Source

Add a tracked "Upload your file for an instant quote" link to the top of every description and pinned comment, end screens to the matching capability page, and a closing line in new scripts. Report quote starts by video.

Viewers watching a process video often have a part in mind; one clear next step captures some of them.

• Viewers are students

  Offer guides as well as quotes.

• Public profilesYouTube @XometryHQ: about 12,800 subscribers, 346 videos and 59.6 million views. Xometry also runs a help community at community.xometry.com and links to LinkedIn, X, Facebook and Instagram.Source
• HiringCopywriter, Performance Marketing (posted September 17, 2026): to "own the copy that carries a prospect from click to conversion - marketing and lifecycle emails, video/explainer scripts, and the landing pages that sit at the end of the funnel, across both the Xometry and Thomas brands", with landing page copy "aligned with the traffic source and offer", for "engineers, procurement professionals, and manufacturing leaders".Source
• HiringSocial & Community Manager (posted September 17, 2026): "the face of Xometry online"; will "Represent Xometry in buyer and supplier communities (forums, Reddit, YouTube)", "Stand up a social listening/servicing tool" and set up "a servicing triage process for community and social inquiries".Source

On Thomasnet category pages for custom machining, 3D printing and fabrication, show an "instant quote" option next to the supplier list, track buyers across both brands, and compare their lifetime value with paid-search buyers.

Buyers already searching for custom work are the cheapest new Xometry customers, and shared attribution shows the real value of the Thomas audience.

• Suppliers on Thomasnet object

  Keep supplier listings first and label the option clearly.

• HiringSenior Marketing Analyst, Data & Analytics for Thomasnet.com (posted October 19, 2026): owns paid analytics across Google Ads and Microsoft Ads and attribution "to measure true ROAS, CAC, and long-term LTV outcomes". The post says thomasnet.com connects "more than 1.4 million active buyers" with "over 500,000 North American manufacturers and distributors across 70,000 product categories".Source
• HiringCopywriter, Performance Marketing (posted September 17, 2026): to "own the copy that carries a prospect from click to conversion - marketing and lifecycle emails, video/explainer scripts, and the landing pages that sit at the end of the funnel, across both the Xometry and Thomas brands", with landing page copy "aligned with the traffic source and offer", for "engineers, procurement professionals, and manufacturing leaders".Source
• Your websiteHomepage: H1 "Quote Custom Parts in Seconds"; "90,000 Buyers", "5,000 Suppliers", "4.8/5 Trustpilot", "165M+ Parts Shipped"; ITAR, CMMC Level 2, AS9100D and other certifications; stories from SentriLock, Intuitive Machines and Sea Box; a menu of ten industry pages; a banner for the 2027 Manufacturing Outlook report.Source

List every tag with an owner and purpose, remove duplicates and unused tools, load the rest after the page is usable, and re-test. Keep a tag register the analytics team owns.

Fewer scripts keep the quoting pages fast on slower devices and make attribution cleaner.

• Lose attribution data

  Remove one tag at a time and check reports.

• PageSpeed testGoogle PageSpeed for the xometry.com homepage (October 22, 2026): real Chrome visitors pass all three Core Web Vitals (main content 2.3 s, taps answered in 197 ms, layout shift 0.08). The mobile lab test scores 39 out of 100, with 2,094 ms of blocking time, 316 requests, 3.7 MB of JavaScript, about 1.1 MB of it unused, and 40 third-party services adding about 2.4 MB.Source
• HiringSenior Marketing Analyst, Data & Analytics for Thomasnet.com (posted October 19, 2026): owns paid analytics across Google Ads and Microsoft Ads and attribution "to measure true ROAS, CAC, and long-term LTV outcomes". The post says thomasnet.com connects "more than 1.4 million active buyers" with "over 500,000 North American manufacturers and distributors across 70,000 product categories".Source

Create one "procurement-ready" page and one-pager covering punchout, SSO, region control, team workspaces and invoicing, with a security review pack. Give it to enterprise AEs and use it in ABM.

Procurement teams approve vendors that fit their systems; one clear package removes objections.

• Feature claims out of date

  Review with product quarterly.

• Your websiteRelease notes: "New 1-Day Rush CNC Machining Option" (October 19, 2026; eligible aluminum 6061 parts, "parts in hand in as little as 2 business days"); 1-day rush 3D printing (September 1); "AI-Powered Drawing Discrepancy Checks" (August 26); "Manufacturing Region Control" to set "domestic-only production" (April 6, enhanced August 12); Enterprise SSO (May 27); One-Click Reorder (May 18); instant injection molding checkout (March 12); Tri-Party Communication between buyers, partners and staff (July 6).Source
• HiringProduct hiring: a Staff Product Manager, Enterprise Buyer Experience for buyers with "procurement systems, complex purchase orders, contract terms, security and compliance reviews, and multiple stakeholders" (the engineer, "the procurement lead" and "the compliance reviewer"); a Staff Product Manager, Sourcing & Job Board, where "thousands of partners take jobs every week" and "time to take" is a key measure; and a Staff Product Manager for AI-assisted design-for-manufacturability review.Source
• Your websiteAerospace & defense page: "Xometry partners with 85% of Fortune 500 aerospace and defense companies"; "FedRAMP-compliant AWS hosting with FISMA High and DoD Impact Level 5 authorization"; partners certified for "AS9100D, ISO 9001:2015, NADCAP, ITAR/EAR, DFARS, NIST SP 800-171, CMMC Level 2, and CUI/JCP"; regional filters for sourcing locations.Source

Publish anonymized Job Board stats for certified shops (jobs available by certification, typical time to take), new partner stories, and a targeted campaign to AS9100D and ITAR shops in regions with defense demand.

More certified partners shorten time to take on defense jobs and protect margin.

• Stats reveal pricing

  Show ranges, not job prices.

• HiringProduct hiring: a Staff Product Manager, Enterprise Buyer Experience for buyers with "procurement systems, complex purchase orders, contract terms, security and compliance reviews, and multiple stakeholders" (the engineer, "the procurement lead" and "the compliance reviewer"); a Staff Product Manager, Sourcing & Job Board, where "thousands of partners take jobs every week" and "time to take" is a key measure; and a Staff Product Manager for AI-assisted design-for-manufacturability review.Source
• Your websiteCustomer testimonials page with quotes from engineers and buyers; the partner side has /become-a-supplier/, /aerospace-defense-supplier/ ("A&D Jobs That Fit Your Certifications") and a partner resources hub.Source
• Your websiteCase studies (72 in the sitemap): include pandemic-era stories (a PPE mask and a contactless thermal-imaging device), three anonymous "defense contractor" stories, university teams (UPenn, UC Irvine, Cal Poly, UNH sounding rockets), and partner stories such as the first manufacturing partners "to reach $1 million in Xometry revenue".Source
• HiringDefense sales hiring: Senior Account Executive, Defense in Dayton, Denver, Philadelphia, Waltham, North Bethesda and Huntsville, and Account Executive III, Defense in Dayton, Denver, North Bethesda and Philadelphia, all open on the Greenhouse board on October 22, 2026; alongside enterprise AEs in six US cities and a VP of Sales, Supplier Services.Source

Publish on-time delivery, quality acceptance and NPS by process twice a year, with what was fixed. Link it from industry pages and sales decks.

Measured reliability reassures enterprise and defense buyers who worry about marketplace quality.

• Weak months visible

  Show trends and fixes.

• HiringSenior Brand Marketing & Insights Manager (posted September 1, 2026): owns "segmentation and personas", "an ongoing, consistent pulse on brand health", "NPS trends" and brand guidelines and governance.Source
• Your websiteHomepage: H1 "Quote Custom Parts in Seconds"; "90,000 Buyers", "5,000 Suppliers", "4.8/5 Trustpilot", "165M+ Parts Shipped"; ITAR, CMMC Level 2, AS9100D and other certifications; stories from SentriLock, Intuitive Machines and Sea Box; a menu of ten industry pages; a banner for the 2027 Manufacturing Outlook report.Source
• Competitor researchRivals' own homepages (October 22, 2026): Protolabs, "Rapid Prototyping & On-demand Production Services" with "an interactive quote with free design analysis within hours"; Fictiv, "Sourcing Simplified for Custom Manufacturing Services"; Protolabs Network ("formerly Hubs"); RapidDirect, "instant quotes with free DFM feedback within minutes".See the research Source

Add region control to the A&D and Government page heroes, defense ads and AE outreach, with a short video showing the checkbox, and a guide on sourcing for ITAR and DFARS programs.

Showing control over origin answers the first question defense buyers ask.

• Over-claiming compliance

  Have legal review every claim.

• Your websiteRelease notes: "New 1-Day Rush CNC Machining Option" (October 19, 2026; eligible aluminum 6061 parts, "parts in hand in as little as 2 business days"); 1-day rush 3D printing (September 1); "AI-Powered Drawing Discrepancy Checks" (August 26); "Manufacturing Region Control" to set "domestic-only production" (April 6, enhanced August 12); Enterprise SSO (May 27); One-Click Reorder (May 18); instant injection molding checkout (March 12); Tri-Party Communication between buyers, partners and staff (July 6).Source
• Your websiteAerospace & defense page: "Xometry partners with 85% of Fortune 500 aerospace and defense companies"; "FedRAMP-compliant AWS hosting with FISMA High and DoD Impact Level 5 authorization"; partners certified for "AS9100D, ISO 9001:2015, NADCAP, ITAR/EAR, DFARS, NIST SP 800-171, CMMC Level 2, and CUI/JCP"; regional filters for sourcing locations.Source
• HiringDefense sales hiring: Senior Account Executive, Defense in Dayton, Denver, Philadelphia, Waltham, North Bethesda and Huntsville, and Account Executive III, Defense in Dayton, Denver, North Bethesda and Philadelphia, all open on the Greenhouse board on October 22, 2026; alongside enterprise AEs in six US cities and a VP of Sales, Supplier Services.Source

Publish a quarterly index: demand by process and industry, lead times, domestic share and new materials, with a short commentary and press outreach. Keep it aggregated.

A recurring index earns press and citations every quarter, not once a year, and gives sales a reason to call.

• Data reads as company guidance

  Clear method notes and legal review.

• Your websiteHomepage news list: "Xometry Releases the 2027 Manufacturing Outlook" (October 2026), "Manufacturing's role in tomorrow's data center buildouts" (September 2026), "Xometry CEO Talks Manufacturing in Australia" (October 2026), "Xometry Releases Upgrades to Its AI Model Architecture" (July 2026), "Xometry Foundation Announces Partnership with MxD" (July 2026) and "Xometry Launches Foundation and Innovators Program" (June 2026).Source
• Your websiteHomepage: H1 "Quote Custom Parts in Seconds"; "90,000 Buyers", "5,000 Suppliers", "4.8/5 Trustpilot", "165M+ Parts Shipped"; ITAR, CMMC Level 2, AS9100D and other certifications; stories from SentriLock, Intuitive Machines and Sea Box; a menu of ten industry pages; a banner for the 2027 Manufacturing Outlook report.Source
• HiringSenior Marketing Analyst, Data & Analytics for Thomasnet.com (posted October 19, 2026): owns paid analytics across Google Ads and Microsoft Ads and attribution "to measure true ROAS, CAC, and long-term LTV outcomes". The post says thomasnet.com connects "more than 1.4 million active buyers" with "over 500,000 North American manufacturers and distributors across 70,000 product categories".Source

Offer student teams sponsored credits and a dedicated page, collect graduating members' consent to stay in touch, and send a "first job" welcome when they join a company.

Engineers stick with tools they trusted in school, and the cost per future buyer is low.

• Slow payback

  Treat as a long-term channel.

• Your websiteCase studies (72 in the sitemap): include pandemic-era stories (a PPE mask and a contactless thermal-imaging device), three anonymous "defense contractor" stories, university teams (UPenn, UC Irvine, Cal Poly, UNH sounding rockets), and partner stories such as the first manufacturing partners "to reach $1 million in Xometry revenue".Source
• Your websiteHomepage news list: "Xometry Releases the 2027 Manufacturing Outlook" (October 2026), "Manufacturing's role in tomorrow's data center buildouts" (September 2026), "Xometry CEO Talks Manufacturing in Australia" (October 2026), "Xometry Releases Upgrades to Its AI Model Architecture" (July 2026), "Xometry Foundation Announces Partnership with MxD" (July 2026) and "Xometry Launches Foundation and Innovators Program" (June 2026).Source

Let engineers upload a model and drawing to get a short discrepancy report by email, with the option to quote. Promote it in communities, YouTube and search for "drawing check".

A useful free tool earns sign-ups at the design stage, earlier than any quote.

• Engineers worry about IP

  Same security promise as quoting; delete files on request.

• Your websiteRelease notes: "New 1-Day Rush CNC Machining Option" (October 19, 2026; eligible aluminum 6061 parts, "parts in hand in as little as 2 business days"); 1-day rush 3D printing (September 1); "AI-Powered Drawing Discrepancy Checks" (August 26); "Manufacturing Region Control" to set "domestic-only production" (April 6, enhanced August 12); Enterprise SSO (May 27); One-Click Reorder (May 18); instant injection molding checkout (March 12); Tri-Party Communication between buyers, partners and staff (July 6).Source
• HiringProduct hiring: a Staff Product Manager, Enterprise Buyer Experience for buyers with "procurement systems, complex purchase orders, contract terms, security and compliance reviews, and multiple stakeholders" (the engineer, "the procurement lead" and "the compliance reviewer"); a Staff Product Manager, Sourcing & Job Board, where "thousands of partners take jobs every week" and "time to take" is a key measure; and a Staff Product Manager for AI-assisted design-for-manufacturability review.Source
• Competitor researchRivals' own homepages (October 22, 2026): Protolabs, "Rapid Prototyping & On-demand Production Services" with "an interactive quote with free design analysis within hours"; Fictiv, "Sourcing Simplified for Custom Manufacturing Services"; Protolabs Network ("formerly Hubs"); RapidDirect, "instant quotes with free DFM feedback within minutes".See the research Source

Create an ANZ page covering the three sectors, shipping and lead times to Australia, payment in local terms and a local contact. Use it in outreach and at trade shows.

A local page shows commitment and gives the AE a link that answers the first questions.

• Lead times look long

  Show realistic ranges and rush options.

• HiringAccount Executive, ANZ (posted September 15, 2026): remote, to lead "sales growth and market expansion across Australia and New Zealand", focused on "the METS, Energy, and Medtech/Biomedical sectors". The xometry.com sitemap has no Australia or New Zealand page.Source
• Your websiteHomepage news list: "Xometry Releases the 2027 Manufacturing Outlook" (October 2026), "Manufacturing's role in tomorrow's data center buildouts" (September 2026), "Xometry CEO Talks Manufacturing in Australia" (October 2026), "Xometry Releases Upgrades to Its AI Model Architecture" (July 2026), "Xometry Foundation Announces Partnership with MxD" (July 2026) and "Xometry Launches Foundation and Innovators Program" (June 2026).Source

Set response targets, route order issues to support with the order number collected privately, and tag every mention by topic so product teams see the top issues monthly.

Fast public answers protect the brand, and tagged feedback shows what to fix.

• Public complaints escalate

  Move to private channels quickly.

• HiringSocial & Community Manager (posted September 17, 2026): "the face of Xometry online"; will "Represent Xometry in buyer and supplier communities (forums, Reddit, YouTube)", "Stand up a social listening/servicing tool" and set up "a servicing triage process for community and social inquiries".Source
• HiringSenior Brand Marketing & Insights Manager (posted September 1, 2026): owns "segmentation and personas", "an ongoing, consistent pulse on brand health", "NPS trends" and brand guidelines and governance.Source
• Public profilesYouTube @XometryHQ: about 12,800 subscribers, 346 videos and 59.6 million views. Xometry also runs a help community at community.xometry.com and links to LinkedIn, X, Facebook and Instagram.Source