Ping Identity growth playbook

Publish a UK and Ireland page: the UK customer stories grouped by sector (public sector, financial services, media, retail), the UK partners and Partner Sales Engineer, local events and a meeting form routed to the UKI team and the London and Bristol SDRs. Add a London (and later Dublin or Manchester) date to the Identity for AI workshop series, and use the page in every UKI ABM and SDR sequence.

UK buyers want to see UK peers and local presence. The page costs little because the stories exist, and a local workshop gives SDRs a reason to call named accounts.

[ ] UK stories grouped: public sector, financial services, media, retail
[ ] UK partners and Partner Sales Engineer contact
[ ] London Identity for AI workshop date
[ ] Meeting form routed to UKI team and SDRs
[ ] UK English spelling and time zones
[ ] Link from EMEA navigation and events page
[ ] Page added to UKI ABM plays

• Customers not cleared to be named locally

  Use only stories already public and ask the rest for approval.

• Low turnout

  Invite through partners and the UK Partner Sales Engineer as well.

• HiringSenior Field Marketing Manager, UKI (remote UK, posted September 9, 2026): the UKI team "has gone through a restructure in 2025 and while has the largest customer base in EMEA, the objective is to drive geo growth in 2H 2026 and beyond"; "considerable effort needed to boost brand awareness and create net new logo demand"; vertical or use-case plans with "ABM 1:Few, 1:1, Deal acceleration programmes", on Salesforce and Marketo, working with SDRs in London and Bristol. A VP Sales, UKI is also open (posted August 12, 2026).Source
• Your websiteUK proof already on the site: customer stories for the UK Department for Work and Pensions ("UK's Largest Public Service Department", identity for "millions of citizens"), the BBC (BBC ID has "over 45 million registered accounts"), Tesco Bank, Inchcape and Open Banking (set up by the UK Competition and Markets Authority; by July 2018 the directory had onboarded 22 banks and 28 third-party providers), plus HSBC across 70 countries. The site has French, German, Spanish, Portuguese, Italian and Japanese versions, but no UK page or en-GB version.Source
• Your websiteEvents & Webinars (checked October 21, 2026): the featured list starts with Identiverse "May 28-31", already past; the other in-person events are all in the US: Gartner IT Symposium in Orlando (October 19-22), "Identity for AI Workshop" sessions in Detroit (October 27) and St. Louis (October 29), and Gartner IAM Summit in Las Vegas (December 7-9). The virtual State of Trust 2027 summit (February 24-25) has a GMT session. No UK or European in-person event is listed.Source
• Your websiteHomepage: "Trust AI. Build with AI. Protect against AI.", the Helix AI engine and "6,500+ orchestrated capabilities across 350+ connectors". The product menu includes Agent Gateway; a free trial page promises "No commitment - Setup in minutes"; AI content includes an AI agents ebook and a 2026 consumer survey on AI trust.Source

Correct the transcript, then check every video transcript on the site for product and partner names with a simple search for common misspellings. Add a review step for auto-generated transcripts.

Partner pages are read by the partners the new program is recruiting; correct names are basic credibility, and transcripts are also read by search engines and AI assistants.

• Other auto transcripts

  Search the whole video library, not only partner pages.

• Your websitePartner page: Delivery Approved, Sales Endorsed and Technology Innovation tracks, partner stories (Hub City Media, now part of SDG; OneSpan; ProofID; OPSWAT) and a marketplace link. The transcript under the OPSWAT video calls PingOne DaVinci "Penguin DaVinci" and spells OPSWAT MetaAccess "OPSWA Metacess" and "Op Swap Meta".Source
• HiringPartner hiring: a Director, Partner Programs, Enablement and Operations (posted August 26, 2026) to define "the minimum partner-ready package" (messaging, use cases, demos, pricing and SKU guidance, sales plays, customer proof); a Director, Partner Operations (posted October 14, 2026) for resellers, GSIs, MSPs, ISVs and "cloud marketplaces (e.g., AWS, Azure)", with "partner deal registration, attribution"; and Partner Sales Engineers in France and the UK (posted September 10, 2026).Source

Turn the competitor comparisons into fair public pages: workforce and customer identity, deployment (cloud, hybrid, self-managed), orchestration, fraud and AI agent security, with sourced, dated claims. Add a "from ForgeRock to PingOne Advanced Identity Cloud" page for the ForgeRock base, and a migration-help call to action.

Comparison searches are late-stage, and fair pages give sellers a link to send and AI assistants something accurate to cite.

• Claims age quickly

  Date each page and review quarterly.

• HiringSenior Director Product Marketing - Competitive and Sales Enablement (Canada remote, posted October 9, 2026): owns "beat the competition presentations, competitor comparisons, responses to major analyst research and major vendor product introductions", "competitive de-positioning", "modular playbooks tailored to buyer personas, verticals, and use cases", and measuring "playbook adoption and impact on pipeline and win rates"; "Understanding of agentic AI is a plus".Source
• Your websiteSitemap (2,291 URLs across languages, checked October 21, 2026): none of the 648 English main pages compares Ping with Okta or Microsoft Entra or offers an "alternative" or migration page. A "forgerock-archives" newsroom keeps dozens of pre-2024 ForgeRock releases, including quarterly financial results, and stories describe "the Ping Identity (formerly ForgeRock) Identity Platform".Source
• Competitor researchRivals' homepages: Okta, "Secure Identity for Employees, Customers, and AI"; Microsoft Entra, "Identity and Network Access Solutions"; Transmit Security, "Customer Identity and Access Management (CIAM) and fraud prevention Leader". cyberark.com now redirects to Palo Alto Networks.See the research Source

Move the featured slot to the next event, add an Identiverse 2027 "notify me" form, and set a monthly check that removes past events automatically.

The events page feeds registrations for workshops and summits; leading with a current event lifts sign-ups and the notify form collects early interest for Identiverse.

• Empty page between events

  Show webinars and on-demand sessions when no event is near.

• Your websiteEvents & Webinars (checked October 21, 2026): the featured list starts with Identiverse "May 28-31", already past; the other in-person events are all in the US: Gartner IT Symposium in Orlando (October 19-22), "Identity for AI Workshop" sessions in Detroit (October 27) and St. Louis (October 29), and Gartner IAM Summit in Las Vegas (December 7-9). The virtual State of Trust 2027 summit (February 24-25) has a GMT session. No UK or European in-person event is listed.Source

Reserve space for the rotating hero and banners to stop layout shift, delay intent and ad tags until after interaction, compress the hero media, and review which tags still earn their place with demand generation.

Faster, steadier pages lift form completion on the pages the demand and field teams send traffic to, and passing helps search.

• Attribution gaps from delayed tags

  Test that conversions still record.

• Google PageSpeedHomepage on mobile: performance 36, lab LCP 9.5 s, total blocking time 1.6 s, 6.6 MB. Real Chrome visitors fail all three Core Web Vitals: LCP p75 2.8 s (limit 2.5 s), INP 278 ms (limit 200 ms) and CLS 0.25 (limit 0.1). Third-party tags include Facebook, LinkedIn, Reddit, Bing and Google ads, 6sense, ZoomInfo, Qualified, Clarity, CaliberMind and Hushly.Source

Build a SLED page: a map of state and local customers, results by use case (citizen services, workforce, higher education), how to buy (contract vehicles and partners, verified with the public sector team), and a briefing request for agencies planning identity projects.

Public-sector buyers rely on peer references and buying routes; a single page helps them shape requirements early.

• Procurement rules

  Keep content educational and avoid pre-solicitation pricing.

• HiringSales hiring: a Sales Development Representative (French & English Speaking) in Vancouver (posted October 15, 2026) and SDRs in Austin; a Director, Sales - SLED (posted October 5, 2026) who must "Build early-stage demand and new-logo pipeline before formal solicitations" through "associations, events, digital programs"; a Revenue Enablement Manager (posted September 16, 2026) for "AI-powered platforms and coaching tools" and MEDDPICC; plus sales leaders for the US West, the Middle East and Italy.Source
• Your websitePublic sector proof: customer stories for the State of Utah, State of Texas, State of Connecticut, City of Richmond, CalHEERS, Northern Arizona University and Western Governors University; the homepage government example cites a "50% reduction in support calls" and "52% reduction in incomplete applications".Source

For each major analyst report or rival launch, publish a short, factual Ping perspective within a week (what it means for identity buyers and where Ping fits), link it from the matching comparison page and give sellers the same message.

Speed shapes the conversation while buyers are reading; consistency between public pages and competitor comparisons stops mixed messages.

• Reacting to every launch

  Respond only to those buyers ask about.

• HiringSenior Director Product Marketing - Competitive and Sales Enablement (Canada remote, posted October 9, 2026): owns "beat the competition presentations, competitor comparisons, responses to major analyst research and major vendor product introductions", "competitive de-positioning", "modular playbooks tailored to buyer personas, verticals, and use cases", and measuring "playbook adoption and impact on pipeline and win rates"; "Understanding of agentic AI is a plus".Source
• Competitor researchRivals' homepages: Okta, "Secure Identity for Employees, Customers, and AI"; Microsoft Entra, "Identity and Network Access Solutions"; Transmit Security, "Customer Identity and Access Management (CIAM) and fraud prevention Leader". cyberark.com now redirects to Palo Alto Networks.See the research Source
• Your websiteSitemap (2,291 URLs across languages, checked October 21, 2026): none of the 648 English main pages compares Ping with Okta or Microsoft Entra or offers an "alternative" or migration page. A "forgerock-archives" newsroom keeps dozens of pre-2024 ForgeRock releases, including quarterly financial results, and stories describe "the Ping Identity (formerly ForgeRock) Identity Platform".Source

Pick 30 named UK accounts in two plays: financial services (fraud, open finance, customer identity) and public sector (citizen identity at scale). Give each a tailored page, an executive roundtable invite and SDR sequences that cite the matching story.

Peer proof and tailored content convert named accounts better than broad campaigns, and both sectors have strong Ping references.

• Accounts already engaged by partners

  Coordinate with partner teams first.

• HiringSenior Field Marketing Manager, UKI (remote UK, posted September 9, 2026): the UKI team "has gone through a restructure in 2025 and while has the largest customer base in EMEA, the objective is to drive geo growth in 2H 2026 and beyond"; "considerable effort needed to boost brand awareness and create net new logo demand"; vertical or use-case plans with "ABM 1:Few, 1:1, Deal acceleration programmes", on Salesforce and Marketo, working with SDRs in London and Bristol. A VP Sales, UKI is also open (posted August 12, 2026).Source
• Your websiteUK proof already on the site: customer stories for the UK Department for Work and Pensions ("UK's Largest Public Service Department", identity for "millions of citizens"), the BBC (BBC ID has "over 45 million registered accounts"), Tesco Bank, Inchcape and Open Banking (set up by the UK Competition and Markets Authority; by July 2018 the directory had onboarded 22 banks and 28 third-party providers), plus HSBC across 70 countries. The site has French, German, Spanish, Portuguese, Italian and Japanese versions, but no UK page or en-GB version.Source

Build the package for three priority motions (workforce, customer identity, AI agent security), put it in the partner portal, and show specializations, regions and certifications on public partner profiles with a "find a partner" filter.

Partners sell what they are ready to sell, and buyers trust partners whose expertise is visible.

• Partners self-report skills

  Base specializations on certifications.

• HiringPartner hiring: a Director, Partner Programs, Enablement and Operations (posted August 26, 2026) to define "the minimum partner-ready package" (messaging, use cases, demos, pricing and SKU guidance, sales plays, customer proof); a Director, Partner Operations (posted October 14, 2026) for resellers, GSIs, MSPs, ISVs and "cloud marketplaces (e.g., AWS, Azure)", with "partner deal registration, attribution"; and Partner Sales Engineers in France and the UK (posted September 10, 2026).Source
• Your websitePartner page: Delivery Approved, Sales Endorsed and Technology Innovation tracks, partner stories (Hub City Media, now part of SDG; OneSpan; ProofID; OPSWAT) and a marketplace link. The transcript under the OPSWAT video calls PingOne DaVinci "Penguin DaVinci" and spells OPSWAT MetaAccess "OPSWA Metacess" and "Op Swap Meta".Source

Add a "buy through your cloud marketplace" page and a line on pricing and contact forms, train sellers on private offers, and run joint campaigns with cloud partner teams for accounts with large commitments.

Using committed cloud budget removes procurement friction and can shorten enterprise deals.

• Marketplace fees cut margin

  Use where it speeds or enlarges deals.

• HiringPartner hiring: a Director, Partner Programs, Enablement and Operations (posted August 26, 2026) to define "the minimum partner-ready package" (messaging, use cases, demos, pricing and SKU guidance, sales plays, customer proof); a Director, Partner Operations (posted October 14, 2026) for resellers, GSIs, MSPs, ISVs and "cloud marketplaces (e.g., AWS, Azure)", with "partner deal registration, attribution"; and Partner Sales Engineers in France and the UK (posted September 10, 2026).Source
• Your websitePartner page: Delivery Approved, Sales Endorsed and Technology Innovation tracks, partner stories (Hub City Media, now part of SDG; OneSpan; ProofID; OPSWAT) and a marketplace link. The transcript under the OPSWAT video calls PingOne DaVinci "Penguin DaVinci" and spells OPSWAT MetaAccess "OPSWA Metacess" and "Op Swap Meta".Source

Create a Canadian landing page in English and Canadian French with Canadian customer stories, a Quebec-focused email sequence and a French-language webinar, routed to the bilingual SDR.

Quebec buyers respond better to Canadian French and local proof, and the new hire gets material made for the territory.

• Small market

  Keep it to one page and one sequence until it pays back.

• HiringSales hiring: a Sales Development Representative (French & English Speaking) in Vancouver (posted October 15, 2026) and SDRs in Austin; a Director, Sales - SLED (posted October 5, 2026) who must "Build early-stage demand and new-logo pipeline before formal solicitations" through "associations, events, digital programs"; a Revenue Enablement Manager (posted September 16, 2026) for "AI-powered platforms and coaching tools" and MEDDPICC; plus sales leaders for the US West, the Middle East and Italy.Source
• Your websitePing runs a public status page at status.pingidentity.com, and Canadian customers among the stories include Coast Capital and Flinks.Source
• Your websiteUK proof already on the site: customer stories for the UK Department for Work and Pensions ("UK's Largest Public Service Department", identity for "millions of citizens"), the BBC (BBC ID has "over 45 million registered accounts"), Tesco Bank, Inchcape and Open Banking (set up by the UK Competition and Markets Authority; by July 2018 the directory had onboarded 22 banks and 28 third-party providers), plus HSBC across 70 countries. The site has French, German, Spanish, Portuguese, Italian and Japanese versions, but no UK page or en-GB version.Source

Route each trial sign-up to an SDR with a summary of what the user configured (applications, MFA, orchestration flows), offer a 20-minute session with a solutions engineer, and track trial-to-opportunity by follow-up speed.

Specific, fast help converts trial curiosity into pipeline.

• Trial users not ready to talk

  Offer email help first.

• Your websiteHomepage: "Trust AI. Build with AI. Protect against AI.", the Helix AI engine and "6,500+ orchestrated capabilities across 350+ connectors". The product menu includes Agent Gateway; a free trial page promises "No commitment - Setup in minutes"; AI content includes an AI agents ebook and a 2026 consumer survey on AI trust.Source
• HiringSales hiring: a Sales Development Representative (French & English Speaking) in Vancouver (posted October 15, 2026) and SDRs in Austin; a Director, Sales - SLED (posted October 5, 2026) who must "Build early-stage demand and new-logo pipeline before formal solicitations" through "associations, events, digital programs"; a Revenue Enablement Manager (posted September 16, 2026) for "AI-powered platforms and coaching tools" and MEDDPICC; plus sales leaders for the US West, the Middle East and Italy.Source

Turn the workshop into a partner kit: agenda, slides, demo script, invitation copy, registration page template and lead-sharing rules. Offer it to Delivery Approved and Sales Endorsed partners, with Ping speakers for the largest sessions.

Partners bring their own audiences and multiply events without extra headcount, while leads land in Ping's systems.

• Message drift

  Lock core slides and review partner additions.

• Your websiteEvents & Webinars (checked October 21, 2026): the featured list starts with Identiverse "May 28-31", already past; the other in-person events are all in the US: Gartner IT Symposium in Orlando (October 19-22), "Identity for AI Workshop" sessions in Detroit (October 27) and St. Louis (October 29), and Gartner IAM Summit in Las Vegas (December 7-9). The virtual State of Trust 2027 summit (February 24-25) has a GMT session. No UK or European in-person event is listed.Source
• HiringPartner hiring: a Director, Partner Programs, Enablement and Operations (posted August 26, 2026) to define "the minimum partner-ready package" (messaging, use cases, demos, pricing and SKU guidance, sales plays, customer proof); a Director, Partner Operations (posted October 14, 2026) for resellers, GSIs, MSPs, ISVs and "cloud marketplaces (e.g., AWS, Azure)", with "partner deal registration, attribution"; and Partner Sales Engineers in France and the UK (posted September 10, 2026).Source
• Your websiteHomepage: "Trust AI. Build with AI. Protect against AI.", the Helix AI engine and "6,500+ orchestrated capabilities across 350+ connectors". The product menu includes Agent Gateway; a free trial page promises "No commitment - Setup in minutes"; AI content includes an AI agents ebook and a 2026 consumer survey on AI trust.Source

Keep a single ForgeRock history page with the key milestones, redirect old product and event releases to the current product pages or that history page, and add a "ForgeRock customers" box pointing to support and the migration page.

Old pages dilute search signals and confuse ForgeRock customers looking for today's path.

• Losing link value

  Redirect to the closest current page.

• Your websiteSitemap (2,291 URLs across languages, checked October 21, 2026): none of the 648 English main pages compares Ping with Okta or Microsoft Entra or offers an "alternative" or migration page. A "forgerock-archives" newsroom keeps dozens of pre-2024 ForgeRock releases, including quarterly financial results, and stories describe "the Ping Identity (formerly ForgeRock) Identity Platform".Source

Add UK and EU content to the wizard (with legal review), let users pick a region, and route completed guides to the right regional team with the topics chosen.

A tool that answers a compliance question earns contact details with context, and regional routing gives local teams useful leads.

• Read as legal advice

  Keep the existing disclaimer and link to counsel resources.

• Your websiteInteractive tools: an Identity Maturity Assessment, an "identity fraud prognosis" tool and "Build Your Regulatory Guide", a wizard with an AI chat; 266 blog posts sit under /en-us/docs/blogs.Source
• HiringSenior Field Marketing Manager, UKI (remote UK, posted September 9, 2026): the UKI team "has gone through a restructure in 2025 and while has the largest customer base in EMEA, the objective is to drive geo growth in 2H 2026 and beyond"; "considerable effort needed to boost brand awareness and create net new logo demand"; vertical or use-case plans with "ABM 1:Few, 1:1, Deal acceleration programmes", on Salesforce and Marketo, working with SDRs in London and Bristol. A VP Sales, UKI is also open (posted August 12, 2026).Source

Extract problems, phrases and results from each story into a searchable library by industry and use case, feed it into the AI coaching tool and the competitive playbooks, and update it as stories are added.

Sellers who use customers' words run better discovery, and the library ties enablement to proof.

• Library goes stale

  Add each new story within a week of publishing.

• HiringSales hiring: a Sales Development Representative (French & English Speaking) in Vancouver (posted October 15, 2026) and SDRs in Austin; a Director, Sales - SLED (posted October 5, 2026) who must "Build early-stage demand and new-logo pipeline before formal solicitations" through "associations, events, digital programs"; a Revenue Enablement Manager (posted September 16, 2026) for "AI-powered platforms and coaching tools" and MEDDPICC; plus sales leaders for the US West, the Middle East and Italy.Source
• Your websiteUK proof already on the site: customer stories for the UK Department for Work and Pensions ("UK's Largest Public Service Department", identity for "millions of citizens"), the BBC (BBC ID has "over 45 million registered accounts"), Tesco Bank, Inchcape and Open Banking (set up by the UK Competition and Markets Authority; by July 2018 the directory had onboarded 22 banks and 28 third-party providers), plus HSBC across 70 countries. The site has French, German, Spanish, Portuguese, Italian and Japanese versions, but no UK page or en-GB version.Source
• HiringSenior Director Product Marketing - Competitive and Sales Enablement (Canada remote, posted October 9, 2026): owns "beat the competition presentations, competitor comparisons, responses to major analyst research and major vendor product introductions", "competitive de-positioning", "modular playbooks tailored to buyer personas, verticals, and use cases", and measuring "playbook adoption and impact on pipeline and win rates"; "Understanding of agentic AI is a plus".Source

Publish an open framework for AI agent identity (discovery, credentials, delegation, monitoring), a yearly survey of enterprises on agent security, and a maturity self-assessment built into the existing Identity Maturity Assessment. Launch it at the State of Trust summit.

Original frameworks and data earn analyst, press and buyer attention, and they position Ping as the reference rather than one option.

• Seen as a sales pitch

  Keep the framework vendor-neutral.

• Your websiteHomepage: "Trust AI. Build with AI. Protect against AI.", the Helix AI engine and "6,500+ orchestrated capabilities across 350+ connectors". The product menu includes Agent Gateway; a free trial page promises "No commitment - Setup in minutes"; AI content includes an AI agents ebook and a 2026 consumer survey on AI trust.Source
• Competitor researchRivals' homepages: Okta, "Secure Identity for Employees, Customers, and AI"; Microsoft Entra, "Identity and Network Access Solutions"; Transmit Security, "Customer Identity and Access Management (CIAM) and fraud prevention Leader". cyberark.com now redirects to Palo Alto Networks.See the research Source
• HiringSenior Director Product Marketing - Competitive and Sales Enablement (Canada remote, posted October 9, 2026): owns "beat the competition presentations, competitor comparisons, responses to major analyst research and major vendor product introductions", "competitive de-positioning", "modular playbooks tailored to buyer personas, verticals, and use cases", and measuring "playbook adoption and impact on pipeline and win rates"; "Understanding of agentic AI is a plus".Source
• Your websiteInteractive tools: an Identity Maturity Assessment, an "identity fraud prognosis" tool and "Build Your Regulatory Guide", a wizard with an AI chat; 266 blog posts sit under /en-us/docs/blogs.Source

Interview buyers after a sample of wins and losses each month (by a third party or a neutral team), code the reasons, and publish a quarterly internal report that updates competitor comparisons, comparison pages and product priorities.

Real reasons improve messaging and product choices, and sales trusts material built from them.

• Low buyer participation

  Offer a short call and a summary of findings.

• HiringSenior Director Product Marketing - Competitive and Sales Enablement (Canada remote, posted October 9, 2026): owns "beat the competition presentations, competitor comparisons, responses to major analyst research and major vendor product introductions", "competitive de-positioning", "modular playbooks tailored to buyer personas, verticals, and use cases", and measuring "playbook adoption and impact on pipeline and win rates"; "Understanding of agentic AI is a plus".Source
• HiringSales hiring: a Sales Development Representative (French & English Speaking) in Vancouver (posted October 15, 2026) and SDRs in Austin; a Director, Sales - SLED (posted October 5, 2026) who must "Build early-stage demand and new-logo pipeline before formal solicitations" through "associations, events, digital programs"; a Revenue Enablement Manager (posted September 16, 2026) for "AI-powered platforms and coaching tools" and MEDDPICC; plus sales leaders for the US West, the Middle East and Italy.Source

Build a UK public sector program: a referenceable briefing with the DWP story, partners experienced in UK government delivery, buying routes confirmed with the public sector team, and a roundtable series for digital and security leaders.

One strong public reference opens many similar organizations, and the UKI team needs net-new logos.

• Long sales cycles

  Track engagement milestones, not only bookings.

• Your websiteUK proof already on the site: customer stories for the UK Department for Work and Pensions ("UK's Largest Public Service Department", identity for "millions of citizens"), the BBC (BBC ID has "over 45 million registered accounts"), Tesco Bank, Inchcape and Open Banking (set up by the UK Competition and Markets Authority; by July 2018 the directory had onboarded 22 banks and 28 third-party providers), plus HSBC across 70 countries. The site has French, German, Spanish, Portuguese, Italian and Japanese versions, but no UK page or en-GB version.Source
• HiringSenior Field Marketing Manager, UKI (remote UK, posted September 9, 2026): the UKI team "has gone through a restructure in 2025 and while has the largest customer base in EMEA, the objective is to drive geo growth in 2H 2026 and beyond"; "considerable effort needed to boost brand awareness and create net new logo demand"; vertical or use-case plans with "ABM 1:Few, 1:1, Deal acceleration programmes", on Salesforce and Marketo, working with SDRs in London and Bristol. A VP Sales, UKI is also open (posted August 12, 2026).Source

Publish a media and streaming page with the BBC story, the identity problems streaming services face (sign-up friction, account sharing, device sign-in), and a briefing offer.

A famous reference in a vertical without a dedicated page opens a new audience at low cost.

• Single reference

  Add a second media customer when possible.

• Your websiteUK proof already on the site: customer stories for the UK Department for Work and Pensions ("UK's Largest Public Service Department", identity for "millions of citizens"), the BBC (BBC ID has "over 45 million registered accounts"), Tesco Bank, Inchcape and Open Banking (set up by the UK Competition and Markets Authority; by July 2018 the directory had onboarded 22 banks and 28 third-party providers), plus HSBC across 70 countries. The site has French, German, Spanish, Portuguese, Italian and Japanese versions, but no UK page or en-GB version.Source
• Your websiteHomepage: "Trust AI. Build with AI. Protect against AI.", the Helix AI engine and "6,500+ orchestrated capabilities across 350+ connectors". The product menu includes Agent Gateway; a free trial page promises "No commitment - Setup in minutes"; AI content includes an AI agents ebook and a 2026 consumer survey on AI trust.Source

Publish a reliability page that links the status history, explains architecture and resilience options, and cites customer examples; give sellers the page for security reviews.

Transparent reliability evidence answers a top security-review question before it slows the deal.

• Incidents happen

  Show how they are handled, not a perfect record.

• Your websitePing runs a public status page at status.pingidentity.com, and Canadian customers among the stories include Coast Capital and Flinks.Source
• Your websiteUK proof already on the site: customer stories for the UK Department for Work and Pensions ("UK's Largest Public Service Department", identity for "millions of citizens"), the BBC (BBC ID has "over 45 million registered accounts"), Tesco Bank, Inchcape and Open Banking (set up by the UK Competition and Markets Authority; by July 2018 the directory had onboarded 22 banks and 28 third-party providers), plus HSBC across 70 countries. The site has French, German, Spanish, Portuguese, Italian and Japanese versions, but no UK page or en-GB version.Source
• HiringSenior Director Product Marketing - Competitive and Sales Enablement (Canada remote, posted October 9, 2026): owns "beat the competition presentations, competitor comparisons, responses to major analyst research and major vendor product introductions", "competitive de-positioning", "modular playbooks tailored to buyer personas, verticals, and use cases", and measuring "playbook adoption and impact on pipeline and win rates"; "Understanding of agentic AI is a plus".Source

Give each result a shareable summary for the user's security leader, add industry benchmarks, and invite high-risk results to a fraud workshop with a solutions engineer.

Shared results reach the buying group, and benchmarks bring users back.

• Sensitive results

  Share only what the user chooses.

• Your websiteInteractive tools: an Identity Maturity Assessment, an "identity fraud prognosis" tool and "Build Your Regulatory Guide", a wizard with an AI chat; 266 blog posts sit under /en-us/docs/blogs.Source
• Your websiteHomepage: "Trust AI. Build with AI. Protect against AI.", the Helix AI engine and "6,500+ orchestrated capabilities across 350+ connectors". The product menu includes Agent Gateway; a free trial page promises "No commitment - Setup in minutes"; AI content includes an AI agents ebook and a 2026 consumer survey on AI trust.Source