The new Head of Organic Growth owns customers from 2 million monthly visitors, most of whom arrive from search on landing pages, free tools and language-pair pages, not the homepage. Google's real-visitor data shows the split: the homepage passes Core Web Vitals (2.2 s largest paint), but across the whole site visitors wait 3.4 s and interactions take 252 ms, so the site misses the thresholds Google uses in ranking. In the lab, the homepage alone carries 591 KiB of unused JavaScript.
First action
Open Search Console's Core Web Vitals report and list the failing URL groups.
How to measure it
Site-wide largest paint at the 75th percentile
- Now
- –
- Target
- Under 2.5 s
- By
- 90 days
Steps
Group by template
Failing URL groups in Search Console.
Head of Organic Growth 1 day
Profile the worst
Lab test three URLs per template.
Growth Engineer 2 days
Split JavaScript
Load the upload and editor code on interaction.
Growth Engineer 1 week
Defer third parties
Chat, analytics and tests after first paint.
Growth Engineer 2 days
Compress media
Hero images and videos.
Growth Engineer 2 days
Ship per template
Tools first, then language pairs.
Growth Engineer 2 weeks
Measure
Vitals and signups per visit by template.
Head of Organic Growth weekly
Why it works
Pull Chrome UX Report data by page template (free tools, subtitle generator pairs, translate-audio pairs, blog, product pages) from Search Console's Core Web Vitals report, then fix the worst template first: load the editor and upload widgets only on interaction, split the JavaScript per template, compress hero media and defer chat and analytics scripts. Ship one template at a time and watch signups per visit alongside the vitals.
Speed lifts both ranking and conversion, and on templates repeated across thousands of URLs in eight languages one fix reaches every market at once. It goes straight to the number the role owns: customers from organic, not traffic.
Ready to use
ChecklistTemplate speed pass
[ ] Core Web Vitals report grouped by template [ ] Upload/editor bundle loaded on interaction [ ] Per-template JavaScript split [ ] Chat and analytics deferred [ ] Hero media compressed, sized and lazy-loaded below the fold [ ] Fonts preloaded and subset [ ] Signups per visit tracked before and after
Risks and how to handle them
Field data lags by 28 days
Track lab scores weekly and field data monthly.
Lazy loading hurts the tool
Start loading on hover or focus.
Evidence
- Google PageSpeed (field data)Chrome UX Report, October 23, 2026: the homepage itself passes (largest paint 2.2 s, interaction 181 ms at the 75th percentile), but across the whole site real visitors wait 3.4 s for the largest paint and interactions take 252 ms, both rated "needs improvement", so the site as a whole misses Core Web Vitals. In Google's mobile lab test the homepage scores 49, with 591 KiB of unused JavaScript (about 3.5 s of savings) in a 2.2 MB page.Source
- HiringHead of Organic Growth (Barcelona or remote, posted October 20, 2026): HappyScribe is "a profitable, fully bootstrapped AI company"; "2 million people visit HappyScribe every month, and most of them found us on their own"; the hire owns "New customers, qualified sales leads and revenue from organic. Not traffic, not rankings." Organic "has been run hands-on by our co-founder, with a small team and a fleet of AI agents".Source
- Your websiteSitemap (read by programmable.info, 25 of its sitemap files, 8,272 URLs so far): about 2,500 blog URLs; 285 language-pair subtitle generator pages repeated in each of eight languages (English, German, Spanish, French, Italian, Dutch, Polish, Portuguese); 229 free tool pages such as "add subtitles to webm", "mov" and "mkv"; 219 translate-audio pairs; new blog posts published in five languages on the same day (October 19, 2026: an AI meeting minutes generator guide).Source
- HiringThe same post lists the remit: "Grow SEO in every language we serve"; "Win AI search" so HappyScribe is the answer AI assistants and Google's AI Overviews give "for transcription, subtitles and meeting notes"; "Convert more of what we already get" with tests on "landing pages, free tools, signup and the sales form"; "Blog, YouTube, links and PR, and the loops inside our product: shared transcripts, exports and meeting notes"; "Launch agentic experiments on channels we don't use yet"; "Say clearly what we stop doing"; and "An automated scorecard (cost, visits, signups, customers and € per initiative)". The team: content, outreach and video, plus SEO and outreach agencies. "Now we're turning conversations into intelligence."Source