Website review, no card needed
181109.com website review
Visit site (opens in a new tab)Reviewed 13 November 202648 issues · 94 checks
This review found 48 issues worth fixing on 181109.com, 19 of them high impact, across 94 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 113 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 113 ms |
| Jun 13, 2026 | 111 ms |
| Jun 20, 2026 | 108 ms |
| Jun 27, 2026 | 109 ms |
| Jul 4, 2026 | 108 ms |
| Jul 11, 2026 | 108 ms |
| Jul 18, 2026 | 108 ms |
| Jul 25, 2026 | 108 ms |
| Aug 1, 2026 | 108 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 116 ms |
| Aug 22, 2026 | 117 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 117 ms |
| Sep 12, 2026 | 113 ms |
| Sep 19, 2026 | 116 ms |
| Sep 26, 2026 | 113 ms |
| Oct 3, 2026 | 116 ms |
| Oct 10, 2026 | 117 ms |
| Oct 17, 2026 | 113 ms |
| Oct 24, 2026 | 111 ms |
| Oct 31, 2026 | 108 ms |
| Nov 7, 2026 | 107 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
4.2 s62 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.
Reduce unused JavaScript
1.9 s · 375 KiBAbout 375 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Improve image delivery
600 ms · 1.8 MB15 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Reduce unused CSS
900 ms · 145 KiBAbout 145 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and lightning-recommend.io and others), adding 1.7 MB and 436 ms of main-thread time.
Use efficient cache lifetimes
450 ms · 88 KiB3 files are served with short cache lifetimes, so returning visitors download them again (88 KiB).
Google Tag Manager adds 312 ms
312 msGoogle Tag Manager costs a phone 312 ms of main-thread work and 450 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 337 ms. During a long task the page ignores taps.
Google Fonts adds 3 ms
3 msGoogle Fonts costs a phone 3 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 20 KiB20 KiB could be saved by minifying CSS.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 884 ms of it running JavaScript. That is comfortably low.
Server response: 155 ms
155 msYour server sent the HTML in 155 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.6 s
17.6 sYour largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “腸テク 超えて届く、カラダはずむ”.
Time to Interactive: 17.8 s
17.8 sThe page becomes fully interactive after 17.8 s. Good is under 3.8 s.
First Contentful Paint: 4.2 s
4.2 sThe first text or image appears after 4.2 s on a phone. Good is under 1.8 s.
Speed Index: 6.9 s
6.9 sVisually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 373 ms
373 msScripts block taps and scrolling for 373 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 99 ms
99 msReal visitors wait 99 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 752 ms
752 msReal visitors wait 752 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.043
0.043The layout barely moves while loading (CLS 0.043, good is under 0.1).
Images and page weight
Page weight: 4.3 MB in 175 requests
4.3 MBYour homepage downloads 4.3 MB in 175 requests on a phone: images 2.2 MB (41), fonts 992 KiB (41) and scripts 829 KiB (37). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
j-item_H86101_banner01_260924.jpg weighs 845 KiB. On a phone connection a single image that size takes seconds.
6 images far larger than shown
871 KiB6 images are downloaded at several times the size a phone draws them, for example j-item_H86101_banner01_260924.jpg at 1,000 px wide, shown at 208 px. Resized copies would save about 871 KiB.
12 images in older formats
12 images (1.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
mv03_sp_2506.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images below the first screen load straight away
3 images further down the page (216 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.22 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
2 elements have a tabindex above 0, which scrambles the keyboard order.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 12 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
One H1 headline
Your <h1> is empty.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
52 internal links, 11 external
The homepage links to 52 pages on 181109.com and 11 external pages.
6 checks passed
Meta description: 73 characters
Your meta description is 73 characters: “森下仁丹 本店は、エビデンスに基づいた機能性表示食品ほか、カラダとココロの健康をサポートする、確かな製品を開発、製造。みなさまにお届けしています。”.
Title: 31 characters
Your title is a healthy 31 characters: “森下仁丹 本店|サプリメント・機能性表示食品・医薬品の公式通販”.
Canonical URL set
The canonical URL is https://www.181109.com/shop/.
Structured data in place
Structured data found: Website.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.181109.com/Sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Parts of the site are closed to 3 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), Claude search (Claude-SearchBot) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.
No llms.txt
There is no https://www.181109.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Other pages
1 linked page hidden from search
https://www.181109.com/shop/contact/contact.aspx is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages share a meta description
https://www.181109.com/shop/pages/guide.aspx, https://www.181109.com/shop/contact/contact.aspx and https://www.181109.com/shop/pages/teiki-info.aspx use the same meta description. A description written for each page earns more clicks.
5 links to non-canonical URLs
Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://www.181109.com/shop/g/gCT0201-teiki, whose canonical is https://www.181109.com/shop/g/gCT0101. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
11 pages with very little text
https://www.181109.com/shop/e/echotech, https://www.181109.com/shop/c/ccandy, https://www.181109.com/shop/c/cquasi-medical-products, https://www.181109.com/shop/t/t1012, https://www.181109.com/shop/e/estaff-bookmark and https://www.181109.com/shop/g/gCT0201-teiki and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
2 pages slow to respond
https://www.181109.com/shop/contact/contact.aspx and https://www.181109.com/shop/e/echotech took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “window[r].init is not a function”.
2 checks passed
Tap targets are thumb-sized
34 of 40 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 70 words
The homepage has only about 70 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 181109.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- SoftBank Corp.
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on 181109.com, including 16 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.