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181109.com website review

Visit site (opens in a new tab)Reviewed 13 November 202648 issues · 94 checks

This review found 48 issues worth fixing on 181109.com, 19 of them high impact, across 94 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.7 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.9 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
122 ms105 msMay 23Nov 7107 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026113 ms
May 30, 2026112 ms
Jun 6, 2026113 ms
Jun 13, 2026111 ms
Jun 20, 2026108 ms
Jun 27, 2026109 ms
Jul 4, 2026108 ms
Jul 11, 2026108 ms
Jul 18, 2026108 ms
Jul 25, 2026108 ms
Aug 1, 2026108 ms
Aug 8, 2026112 ms
Aug 15, 2026116 ms
Aug 22, 2026117 ms
Aug 29, 2026120 ms
Sep 5, 2026117 ms
Sep 12, 2026113 ms
Sep 19, 2026116 ms
Sep 26, 2026113 ms
Oct 3, 2026116 ms
Oct 10, 2026117 ms
Oct 17, 2026113 ms
Oct 24, 2026111 ms
Oct 31, 2026108 ms
Nov 7, 2026107 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 181109.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 181109.com at 0.7 s0.7 s
  2. 181109.com at 1.5 s1.5 s
  3. 181109.com at 2.2 s2.2 s
  4. 181109.com at 2.9 s2.9 s
  5. 181109.com at 3.6 s3.6 s
  6. 181109.com at 4.4 s4.4 s
  7. 181109.com at 5.1 s5.1 s
  8. 181109.com at 5.8 s5.8 s

Speed

10 to fix51
  • Render-blocking requests

    4.2 s

    62 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.

  • Reduce unused JavaScript

    1.9 s · 375 KiB

    About 375 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Improve image delivery

    600 ms · 1.8 MB

    15 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused CSS

    900 ms · 145 KiB

    About 145 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and lightning-recommend.io and others), adding 1.7 MB and 436 ms of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 88 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (88 KiB).

  • Google Tag Manager adds 312 ms

    312 ms

    Google Tag Manager costs a phone 312 ms of main-thread work and 450 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 337 ms. During a long task the page ignores taps.

  • Google Fonts adds 3 ms

    3 ms

    Google Fonts costs a phone 3 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 20 KiB

    20 KiB could be saved by minifying CSS.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 884 ms of it running JavaScript. That is comfortably low.

  • Server response: 155 ms

    155 ms

    Your server sent the HTML in 155 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 17.6 s

    17.6 s

    Your largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “腸テク 超えて届く、カラダはずむ”.

  • Time to Interactive: 17.8 s

    17.8 s

    The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 373 ms

    373 ms

    Scripts block taps and scrolling for 373 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 99 ms

    99 ms

    Real visitors wait 99 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 752 ms

    752 ms

    Real visitors wait 752 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.043

    0.043

    The layout barely moves while loading (CLS 0.043, good is under 0.1).

Images and page weight

5 to fix26
  • Page weight: 4.3 MB in 175 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 175 requests on a phone: images 2.2 MB (41), fonts 992 KiB (41) and scripts 829 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    j-item_H86101_banner01_260924.jpg weighs 845 KiB. On a phone connection a single image that size takes seconds.

  • 6 images far larger than shown

    871 KiB

    6 images are downloaded at several times the size a phone draws them, for example j-item_H86101_banner01_260924.jpg at 1,000 px wide, shown at 208 px. Resized copies would save about 871 KiB.

  • 12 images in older formats

    12 images (1.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    mv03_sp_2506.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (216 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

12 to fixGoogle 7985
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 12 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • One H1 headline

    Your <h1> is empty.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 52 internal links, 11 external

    The homepage links to 52 pages on 181109.com and 11 external pages.

6 checks passed
  • Meta description: 73 characters

    Your meta description is 73 characters: “森下仁丹 本店は、エビデンスに基づいた機能性表示食品ほか、カラダとココロの健康をサポートする、確かな製品を開発、製造。みなさまにお届けしています。”.

  • Title: 31 characters

    Your title is a healthy 31 characters: “森下仁丹 本店|サプリメント・機能性表示食品・医薬品の公式通販”.

  • Canonical URL set

    The canonical URL is https://www.181109.com/shop/.

  • Structured data in place

    Structured data found: Website.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.181109.com/Sitemap_index.xml.

AI search readiness

2 to fix60
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Parts of the site are closed to 3 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), Claude search (Claude-SearchBot) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

  • No llms.txt

    There is no https://www.181109.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Other pages

3 to fix86
  • 1 linked page hidden from search

    https://www.181109.com/shop/contact/contact.aspx is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 3 pages share a meta description

    https://www.181109.com/shop/pages/guide.aspx, https://www.181109.com/shop/contact/contact.aspx and https://www.181109.com/shop/pages/teiki-info.aspx use the same meta description. A description written for each page earns more clicks.

  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://www.181109.com/shop/g/gCT0201-teiki, whose canonical is https://www.181109.com/shop/g/gCT0101. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 11 pages with very little text

    https://www.181109.com/shop/e/echotech, https://www.181109.com/shop/c/ccandy, https://www.181109.com/shop/c/cquasi-medical-products, https://www.181109.com/shop/t/t1012, https://www.181109.com/shop/e/estaff-bookmark and https://www.181109.com/shop/g/gCT0201-teiki and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 2 pages slow to respond

    https://www.181109.com/shop/contact/contact.aspx and https://www.181109.com/shop/e/echotech took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “window[r].init is not a function”.

2 checks passed
  • Tap targets are thumb-sized

    34 of 40 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 70 words

    The homepage has only about 70 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 181109.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
SoftBank Corp.

Upkeep, stack, hiring and company data from programmable.info

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This review found 48 issues on 181109.com, including 16 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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