1truitt.com website review

10 files are served with short cache lifetimes, so returning visitors download them again (803 KiB).

8 third-party services load with your homepage (voiceflow.com, Google Tag Manager and leadconnectorhq.com and others), adding 1.7 MB and 488 ms of main-thread time.

About 604 KiB of JavaScript is downloaded but never used on this page.

voiceflow.com costs a phone 216 ms of main-thread work and 725 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

leadconnectorhq.com costs a phone 80 ms of main-thread work and 673 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 long tasks block the main thread while loading, the longest for 237 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

4 images could be 140 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 12.4 s. Good is under 3.8 s.

9 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

6548065bcc187b12ceccafdc.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example 65a0a5855ae98de10fccc6d5.png at 768 px wide, shown at 50 px. Resized copies would save about 56 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 60.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

Headings skip levels (h2 → h4, h2 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 48 characters: “Investor's 1st choice for real estate financing!”. 70 to 160 characters is enough to sell the click.

There are 5 <h1> headlines (“Fast & reliable funding for your next real estate…”, “Fast & reliable funding for your next real estate…” and “Frequently Asked Questions”). One clear main headline is easier for people and search engines.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

The homepage links to 15 pages on 1truitt.com and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.1truitt.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to https://www.1truitt.com/loanapp and https://www.1truitt.com/blogs, which answer with an error. Visitors hit a dead end and search engines drop them.

/ and https://www.1truitt.com/home all use the title “1st Truitt Financial - #1 Choice For Private Money Lending”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.1truitt.com/fix-n-flip, https://www.1truitt.com/construction and https://www.1truitt.com/resources have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.1truitt.com/home and https://www.1truitt.com/loan-inquiry use the same meta description. A description written for each page earns more clicks.

https://www.1truitt.com/termsnow and https://www.1truitt.com/loan-inquiry have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,306 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.