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262coffee.com website review
Visit site (opens in a new tab)Reviewed 31 October 202628 issues · 85 checks
This review found 28 issues worth fixing on 262coffee.com, 7 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #30,889 of 80,918 reviewed websitesbeats 56%
- #18,214 of 39,887 online storesbeats 48%
- #477 of 2,106 WooCommerce storesbeats 73%
Closest competitors among WooCommerce stores
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
1.6 s21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Use efficient cache lifetimes
2.1 MB4 files are served with short cache lifetimes, so returning visitors download them again (2.1 MB).
Mobile performance score: 79
79/100Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
550 ms · 72 KiB2 images could be 72 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.
Reduce unused CSS
140 ms · 36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Reduce unused JavaScript
48 KiBAbout 48 KiB of JavaScript is downloaded but never used on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 third-party service on the page
1 third-party service load with your homepage (Google Fonts), adding 40 KiB and 1 ms of main-thread time.
2 checks passed
Main-thread work: 0.4 s
A phone's processor spends 0.4 s on main-thread work while loading, 100 ms of it running JavaScript. That is comfortably low.
Server response: 28 ms
28 msYour server sent the HTML in 28 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is resource load delay (5.3 s).
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Time to Interactive: 3.5 s
3.5 sThe page is fully interactive after 3.5 s.
Cumulative Layout Shift: 0.087
0.087The layout barely moves while loading (CLS 0.087, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 7.6 MB in 43 requests
7.6 MBYour homepage downloads 7.6 MB in 43 requests on a phone: media 6.8 MB (3), fonts 357 KiB (2) and images 155 KiB (2). Under 2 MB keeps phones on slow connections fast.
About 2.1 g of CO₂ per visit
2.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.14 g of CO₂e: 257.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 3 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (19 characters)
Your title is only 19 characters: “26.2 Coffee Company”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
10 internal links, 5 external
The homepage links to 10 pages on 262coffee.com and 5 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Coming Back in 2026!”.
Canonical URL set
The canonical URL is https://www.262coffee.com/.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.262coffee.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
2 pages without a meta description
/contact and /privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
/contact and /privacy-policy have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
2 internal pages checked
We fetched 2 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 2 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 2 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (262coffee.com).
Valid certificate (46 days left)
The certificate from Let's Encrypt · YR1 verifies for 262coffee.com and is valid for another 46 days.
http:// redirects to https
http://262coffee.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 8 links work
All 8 links checked from your homepage (3 internal, 5 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
No CAA record
262coffee.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
262coffee.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 4 years old
4 years262coffee.com was registered in Nov 2021 through DreamHost, LLC. An established domain carries more trust with email providers and search engines.
Registered until Nov 2027
262coffee.com is registered until Nov 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 57 words
The homepage has only about 57 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Contact” and “Subscribe”.
1 short form
A short form (3 fields at most) is right on the homepage, asking for an email.
Email authentication
No DMARC policy
262coffee.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
Email authentication score: 50/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:netblocks.dreamhost.com include:relay.mailchannels.net -all”.
DKIM signing found
A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- 4 plugins are behind their latest release.woocommerce 10.8.1 → 11.2.1 · kadence-blocks 3.7.6 → 3.8.1 · forminator 1.57.1 → 1.58.3 · wp-statistics 14.16.8 → 14.16.18
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- E-commerce
- WooCommerce
- Hosting
- Dreamhost
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on 262coffee.com, including 7 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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