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3000km.es website review
Visit site (opens in a new tab)Reviewed 12 November 202639 issues · 90 checks
This review found 39 issues worth fixing on 3000km.es, 23 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #82,912 of 106,379 reviewed websitesbeats 19%
- #51,004 of 59,963 online storesbeats 12%
- #1,635 of 2,440 WooCommerce storesbeats 28%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 4.5 s |
| May 30, 2026 | 4.5 s |
| Jun 6, 2026 | 4.6 s |
| Jun 13, 2026 | 4.6 s |
| Jun 20, 2026 | 4.8 s |
| Jun 27, 2026 | 4.8 s |
| Jul 4, 2026 | 4.9 s |
| Jul 11, 2026 | 4.7 s |
| Jul 18, 2026 | 4.7 s |
| Jul 25, 2026 | 4.8 s |
| Aug 1, 2026 | 4.8 s |
| Aug 8, 2026 | 5.0 s |
| Aug 15, 2026 | 5.1 s |
| Aug 22, 2026 | 5.1 s |
| Aug 29, 2026 | 5.1 s |
| Sep 5, 2026 | 5.1 s |
| Sep 12, 2026 | 5.0 s |
| Sep 19, 2026 | 4.9 s |
| Sep 26, 2026 | 4.9 s |
| Oct 3, 2026 | 4.8 s |
| Oct 10, 2026 | 4.7 s |
| Oct 17, 2026 | 4.8 s |
| Oct 24, 2026 | 4.8 s |
| Oct 31, 2026 | 4.9 s |
| Nov 7, 2026 | 5.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 150 ms |
| May 30, 2026 | 152 ms |
| Jun 6, 2026 | 152 ms |
| Jun 13, 2026 | 153 ms |
| Jun 20, 2026 | 155 ms |
| Jun 27, 2026 | 156 ms |
| Jul 4, 2026 | 160 ms |
| Jul 11, 2026 | 160 ms |
| Jul 18, 2026 | 153 ms |
| Jul 25, 2026 | 149 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 144 ms |
| Aug 15, 2026 | 148 ms |
| Aug 22, 2026 | 150 ms |
| Aug 29, 2026 | 151 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 151 ms |
| Sep 26, 2026 | 151 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 144 ms |
| Oct 17, 2026 | 144 ms |
| Oct 24, 2026 | 145 ms |
| Oct 31, 2026 | 150 ms |
| Nov 7, 2026 | 153 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.1 s · 814 KiBAbout 814 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.1 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 251 KiB93 files are served with short cache lifetimes, so returning visitors download them again (251 KiB).
Render-blocking requests
1.3 s53 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 48
48/100Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
1.8 MB5 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, zohocdn.com and InMobi and others), adding 1.7 MB and 848 ms of main-thread time.
Reduce unused CSS
600 ms · 201 KiBAbout 201 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 409 ms
409 msGoogle Tag Manager costs a phone 409 ms of main-thread work and 535 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
zohocdn.com adds 140 ms
140 mszohocdn.com costs a phone 140 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
InMobi adds 132 ms
132 msInMobi costs a phone 132 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 112 ms
112 msGoogle CDN costs a phone 112 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 157 ms. During a long task the page ignores taps.
Legacy JavaScript
17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need.
Minify CSS
12 KiB12 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 745 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.5 s
6.5 sReal visitors wait 6.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 6.6 s
6.6 sReal visitors see the first content after 6.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 4.6 s
4.6 sReal visitors wait 4.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 38.6 s
38.6 sYour largest element takes 38.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Los mejores viajes en grupo. Nuevos destinos, compañeros e …”.
Speed Index: 17.5 s
17.5 sVisually, the page fills in at 17.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 40.8 s
40.8 sThe page becomes fully interactive after 40.8 s. Good is under 3.8 s.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 403 ms
403 msScripts block taps and scrolling for 403 ms in total while the page loads. Good is under 200 ms.
26 images without width and height
26 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 150 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.5 s to 5.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 158 ms
158 msReal visitors wait 158 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 11.4 MB in 194 requests
11.4 MBYour homepage downloads 11.4 MB in 194 requests on a phone: images 8.9 MB (50), scripts 1.6 MB (63) and fonts 362 KiB (8). Under 2 MB keeps phones on slow connections fast.
About 3.2 g of CO₂ per visit
3.22 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.22 g of CO₂e: 386.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 buttons without a name
7 buttons have no accessible name, so screen readers announce just “button”.
Certain ARIA roles must be contained by particular parents (2 elements)
Certain ARIA roles must be contained by particular parents: 2 elements on the page fail this check, rated critical by axe-core.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (3 elements)
ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 12 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
189 internal links, 5 external
The homepage links to 189 pages on 3000km.es and 5 external pages.
8 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “¿Tienes un alma viajera, huyes de rutas turísticas y guías comerciales? ¿Buscas un viaje autentico? ➨ ELIGE AHORA NUEST…”.
One H1 headline
Your main headline reads: “Los mejores viajes en grupo. Nuevos destinos, compañeros e historias.”.
Title: 57 characters
Your title is a healthy 57 characters: “3000KM - Viajes en Grupo - Agencia de Viajes Alternativos”.
Canonical URL set
The canonical URL is https://3000km.es/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://3000km.es/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,233 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://3000km.es/llms.txt (16 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
15 pages slow to respond
https://3000km.es/viajar-solo-en-grupo/africa, https://3000km.es/viajar-solo-en-grupo/argelia, https://3000km.es/viajar-solo-en-grupo/benin, https://3000km.es/viajar-solo-en-grupo/cabo-verde, https://3000km.es/viajar-solo-en-grupo/egipto and https://3000km.es/viajar-solo-en-grupo/etiopia and 9 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
15 small tap targets
15 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,265 words of copy
The homepage carries about 1,265 words of visible text.
2 checks passed
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 3000km.es, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
- Hosting
- DigitalOcean
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on 3000km.es, including 21 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.