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351face.com website review

Visit site (opens in a new tab)Reviewed 13 November 202656 issues · 98 checks

This review found 56 issues worth fixing on 351face.com, 26 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s1.7 sMay 23Nov 73.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20262.2 s
Jun 20, 20262.5 s
Jun 27, 20262.1 s
Jul 4, 20262.3 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.2 s
Aug 1, 20262.1 s
Aug 8, 20262.4 s
Aug 15, 20262.7 s
Aug 22, 20262.9 s
Aug 29, 20263.3 s
Sep 5, 20263.5 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20263.5 s
Oct 17, 20263.6 s
Oct 24, 20263.6 s
Oct 31, 20263.6 s
Nov 7, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
138 ms97 msMay 23Oct 31104 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026132 ms
May 30, 2026133 ms
Jun 6, 2026120 ms
Jun 13, 2026129 ms
Jun 20, 2026121 ms
Jun 27, 2026121 ms
Jul 4, 2026129 ms
Jul 11, 2026129 ms
Jul 18, 2026126 ms
Aug 8, 2026103 ms
Aug 15, 2026103 ms
Aug 22, 2026103 ms
Aug 29, 2026103 ms
Sep 5, 2026103 ms
Sep 12, 2026102 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 2026103 ms
Oct 24, 2026103 ms
Oct 31, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 351face.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 351face.com at 1.7 s1.7 s
  2. 351face.com at 3.4 s3.4 s
  3. 351face.com at 5.1 s5.1 s
  4. 351face.com at 6.8 s6.8 s
  5. 351face.com at 8.5 s8.5 s
  6. 351face.com at 10.2 s10.2 s
  7. 351face.com at 11.9 s11.9 s
  8. 351face.com at 13.6 s13.6 s

Speed

15 to fix26
  • Reduce unused JavaScript

    47.2 s · 6.0 MB

    About 6.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 47.2 s faster on a phone.

  • Improve image delivery

    7.0 s · 1.3 MB

    3 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.0 s faster on a phone.

  • Use efficient cache lifetimes

    4.3 s · 3.4 MB

    40 files are served with short cache lifetimes, so returning visitors download them again (3.4 MB).

  • Render-blocking requests

    6.2 s

    66 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.2 s.

  • YouTube adds 3.6 s

    3.6 s

    YouTube costs a phone 3.6 s of main-thread work and 7.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    2.4 s · 343 KiB

    About 343 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Main-thread work: 15.7 s

    A phone's processor spends 15.7 s on main-thread work while loading, 8.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google CDN and Google Tag Manager and others), adding 14.6 MB and 5.4 s of main-thread time.

  • Google CDN adds 586 ms

    586 ms

    Google CDN costs a phone 586 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 423 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 335 ms

    335 ms

    Google Tag Manager costs a phone 335 ms of main-thread work and 458 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • fly.dev adds 175 ms

    175 ms

    fly.dev costs a phone 175 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 250 ms

    250 ms

    Google Maps costs a phone 250 ms of main-thread work and 463 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,458 HTML elements

    The page has 2,458 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Minify JavaScript

    150 ms · 32 KiB

    32 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 12 KiB

    12 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 218 ms

    218 ms

    Your server sent the HTML in 218 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 98.5 s

    98.5 s

    Your largest element takes 98.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 34.4 s

    34.4 s

    Visually, the page fills in at 34.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 101.4 s

    101.4 s

    The page becomes fully interactive after 101.4 s. Good is under 3.8 s.

  • First Contentful Paint: 6.3 s

    6.3 s

    The first text or image appears after 6.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 2.0 s

    2.0 s

    Scripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 72% slower for real visitors

    +72%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 132 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.077

    0.077

    The layout barely moves while loading (CLS 0.077, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 19.6 MB in 360 requests

    19.6 MB

    Your homepage downloads 19.6 MB in 360 requests on a phone: scripts 10.6 MB (136), images 6.4 MB (62) and stylesheets 1.0 MB (71). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 2.0 MB together. On a phone connection a single image that size takes seconds.

  • 7 images far larger than shown

    1.6 MB

    7 images are downloaded at several times the size a phone draws them, for example 2026_hs_website_banner_2000px.png at 2,000 px wide, shown at 390 px. Resized copies would save about 1.6 MB.

  • 10 images in older formats

    10 images (2.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 10 images below the first screen load straight away

    10 images further down the page (434 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 5.6 g of CO₂ per visit

    5.56 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.56 g of CO₂e: 667.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7784
  • Unlabelled dropdowns

    1 dropdown has no label.

  • Frames without titles

    10 frames have no title, so screen-reader users cannot tell what they contain.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    4 links inside paragraphs rely on colour alone to stand out.

  • Links must have discernible text (4 elements)

    Links must have discernible text: 4 elements on the page fail this check, rated serious by axe-core.

  • ARIA tab nodes must have an accessible name (1 element)

    ARIA tab nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (72 elements)

    All page content should be contained by landmarks: 72 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8588
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Advanced Cosmetic Surgery & Laser Center | Cincinnati Plastic Surgery”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 235 internal links, 44 external

    The homepage links to 235 pages on 351face.com and 44 external pages.

6 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Advanced Cosmetic Surgery: Cincinnati's Plastic Surgery and Laser Center. We specialize in Facelifts, Eyelid Lifts, Rhi…”.

  • One H1 headline

    Your main headline reads: “Jon E. Mendelsohn, MD, FACS: Experience Matters”.

  • Canonical URL set

    The canonical URL is https://351face.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Dermatology, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://351face.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://351face.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,507 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix60
  • 1 linked page is broken

    Your homepage links to https://351face.com/dr-jon-mendelsohn-about, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages without a meta description

    https://351face.com/mendelsohn-foundation-for-the-arts and https://351face.com/trueselfies have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://351face.com/mendelsohn-foundation-for-the-arts, whose canonical is https://351face.com/donate/mendelsohn-foundation-for-the-arts. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages without an H1

    https://351face.com/blog, https://351face.com/schedule-pre-authorization-phone-call, https://351face.com/mendelsohn-foundation-for-the-arts and https://351face.com/trueselfies have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 102 found) and read each the way a search engine does.

3 checks passed
  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5081
  • 7 small tap targets

    7 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 7 third-party cookies

    7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix90
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 9-field form

    Your longest form asks for 9 fields (3 required). Every extra field lowers completion.

  • About 1,855 words of copy

    The homepage carries about 1,855 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Schedule Complimentary Consultation”.

  • 30 calls to action

    The homepage has 30 calls to action, for example “Schedule Here”, “Schedule Consult” and “Contact Us”.

  • Social proof on the page

    Social proof on the homepage: 9 testimonial or review blocks and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 5 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 351face.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics
Hosting
InMotion Hosting, Inc.

Upkeep, stack, hiring and company data from programmable.info

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This review found 56 issues on 351face.com, including 25 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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