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313presents.com website review
Visit site (opens in a new tab)Reviewed 18 October 202647 issues · 94 checks
This review found 47 issues worth fixing on 313presents.com, 24 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
59FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 1.8 s |
| May 2, 2026 | 1.8 s |
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 161 ms |
| May 2, 2026 | 160 ms |
| May 9, 2026 | 162 ms |
| May 16, 2026 | 162 ms |
| May 23, 2026 | 164 ms |
| May 30, 2026 | 168 ms |
| Jun 6, 2026 | 170 ms |
| Jun 13, 2026 | 171 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 171 ms |
| Jul 4, 2026 | 171 ms |
| Jul 11, 2026 | 163 ms |
| Jul 18, 2026 | 155 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 156 ms |
| Aug 15, 2026 | 160 ms |
| Aug 22, 2026 | 160 ms |
| Aug 29, 2026 | 161 ms |
| Sep 5, 2026 | 162 ms |
| Sep 12, 2026 | 164 ms |
| Sep 19, 2026 | 167 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 170 ms |
| Oct 10, 2026 | 168 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.5 s
5.4 s
6.3 s
7.2 s
Speed
Reduce unused JavaScript
18.2 s · 3.9 MBAbout 3.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 18.2 s faster on a phone.
Use efficient cache lifetimes
12.1 s · 3.0 MB50 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).
Improve image delivery
9.9 s · 3.0 MB19 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.9 s faster on a phone.
Render-blocking requests
2.9 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
Mobile performance score: 11
11/100Your mobile performance score is 11 (desktop: 17). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.2 s
A phone's processor spends 9.2 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and gofevo.com and others), adding 6.8 MB and 2.8 s of main-thread time.
Reduce unused CSS
900 ms · 172 KiBAbout 172 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Google/Doubleclick Ads adds 782 ms
782 msGoogle/Doubleclick Ads costs a phone 782 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 801 ms
801 msGoogle Tag Manager costs a phone 801 ms of main-thread work and 661 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
gofevo.com adds 400 ms
400 msgofevo.com costs a phone 400 ms of main-thread work and 3.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 682 ms. During a long task the page ignores taps.
Legacy JavaScript
300 ms · 88 KiBPolyfills for old browsers add 88 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Facebook adds 298 ms
298 msFacebook costs a phone 298 ms of main-thread work and 289 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 172 ms
172 msGoogle Maps costs a phone 172 ms of main-thread work and 384 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.52
0.52For real visitors the layout shifts by 0.52 (75th percentile). Good is under 0.1.
First Contentful Paint: 13.2 s
13.2 sThe first text or image appears after 13.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 56.0 s
56.0 sYour largest element takes 56.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “More Info for Banana Ball”.
Speed Index: 18.5 s
18.5 sVisually, the page fills in at 18.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 64.1 s
64.1 sThe page becomes fully interactive after 64.1 s. Good is under 3.8 s.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.326
0.326The layout shifts by 0.326 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
18 images without width and height
18 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 161 ms to 168 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 164 ms
164 msReal visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 526 ms
526 msReal visitors wait 526 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 13.6 MB in 265 requests
13.6 MBYour homepage downloads 13.6 MB in 265 requests on a phone: scripts 6.8 MB (67), images 5.1 MB (64) and fonts 722 KiB (14). Under 2 MB keeps phones on slow connections fast.
7 images far larger than shown
1.1 MB7 images are downloaded at several times the size a phone draws them, for example 600x600_BritFloyd-7786a6ac30.png at 600 px wide, shown at 90 px. Resized copies would save about 1.1 MB.
1 image over 500 KB
600x600_BritFloyd-7786a6ac30.png weighs 502 KiB. On a phone connection a single image that size takes seconds.
8 images below the first screen load straight away
8 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (50 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.8 g of CO₂ per visit
3.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.85 g of CO₂e: 461.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (12 characters)
Your title is only 12 characters: “313 Presents”. Between 30 and 65 characters leaves room to say what you do and for whom.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No XML sitemap
No XML sitemap at https://www.313presents.com/sitemap.xml, so Google discovers your pages only by following links.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
163 internal links, 24 external
The homepage links to 163 pages on 313presents.com and 24 external pages.
4 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “313 Presents is a live entertainment company in Detroit, MI that promotes and produces a variety of live events at mult…”.
Structured data in place
Structured data found: BreadcrumbList and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (904 words), so crawlers that don't run JavaScript still read it.
Other pages
10 linked pages are broken
Your homepage links to /accessibility, /events/box-office, /events/group-sales, /group-sales, /events/group-sales/scout-nights and /events/group-sales/fox-theatre-subscription-packages and 4 others, which answer with an error. Visitors hit a dead end and search engines drop them.
1 linked page hidden from search
/events/mobile-ticketing-apps is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
/events has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.313presents.com/.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
31 of 33 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 7 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 339 words of copy
The homepage carries about 339 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Buy Tickets”.
7 calls to action
The homepage has 7 calls to action, for example “Buy Tickets”, “Subscribe” and “Inquire Now”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 313presents.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
Company
- Founded
- 2017
- Headquarters
- Detroit
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on 313presents.com, including 25 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.