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313presents.com website review

Visit site (opens in a new tab)Reviewed 18 October 202647 issues · 94 checks

This review found 47 issues worth fixing on 313presents.com, 24 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.7 sApr 25Oct 101.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.8 s
May 2, 20261.8 s
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
174 ms150 msApr 25Oct 10168 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026161 ms
May 2, 2026160 ms
May 9, 2026162 ms
May 16, 2026162 ms
May 23, 2026164 ms
May 30, 2026168 ms
Jun 6, 2026170 ms
Jun 13, 2026171 ms
Jun 20, 2026171 ms
Jun 27, 2026171 ms
Jul 4, 2026171 ms
Jul 11, 2026163 ms
Jul 18, 2026155 ms
Jul 25, 2026154 ms
Aug 1, 2026153 ms
Aug 8, 2026156 ms
Aug 15, 2026160 ms
Aug 22, 2026160 ms
Aug 29, 2026161 ms
Sep 5, 2026162 ms
Sep 12, 2026164 ms
Sep 19, 2026167 ms
Sep 26, 2026170 ms
Oct 3, 2026170 ms
Oct 10, 2026168 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 313presents.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 313presents.com at 0.9 s0.9 s
  2. 313presents.com at 1.8 s1.8 s
  3. 313presents.com at 2.7 s2.7 s
  4. 313presents.com at 3.6 s3.6 s
  5. 313presents.com at 4.5 s4.5 s
  6. 313presents.com at 5.4 s5.4 s
  7. 313presents.com at 6.3 s6.3 s
  8. 313presents.com at 7.2 s7.2 s

Speed

15 to fix11
  • Reduce unused JavaScript

    18.2 s · 3.9 MB

    About 3.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 18.2 s faster on a phone.

  • Use efficient cache lifetimes

    12.1 s · 3.0 MB

    50 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).

  • Improve image delivery

    9.9 s · 3.0 MB

    19 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.9 s faster on a phone.

  • Render-blocking requests

    2.9 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Mobile performance score: 11

    11/100

    Your mobile performance score is 11 (desktop: 17). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.2 s

    A phone's processor spends 9.2 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and gofevo.com and others), adding 6.8 MB and 2.8 s of main-thread time.

  • Reduce unused CSS

    900 ms · 172 KiB

    About 172 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Google/Doubleclick Ads adds 782 ms

    782 ms

    Google/Doubleclick Ads costs a phone 782 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 801 ms

    801 ms

    Google Tag Manager costs a phone 801 ms of main-thread work and 661 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • gofevo.com adds 400 ms

    400 ms

    gofevo.com costs a phone 400 ms of main-thread work and 3.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 682 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    300 ms · 88 KiB

    Polyfills for old browsers add 88 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 298 ms

    298 ms

    Facebook costs a phone 298 ms of main-thread work and 289 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 172 ms

    172 ms

    Google Maps costs a phone 172 ms of main-thread work and 384 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.52

    0.52

    For real visitors the layout shifts by 0.52 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 13.2 s

    13.2 s

    The first text or image appears after 13.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 56.0 s

    56.0 s

    Your largest element takes 56.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “More Info for Banana Ball”.

  • Speed Index: 18.5 s

    18.5 s

    Visually, the page fills in at 18.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 64.1 s

    64.1 s

    The page becomes fully interactive after 64.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.326

    0.326

    The layout shifts by 0.326 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 161 ms to 168 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 164 ms

    164 ms

    Real visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 526 ms

    526 ms

    Real visitors wait 526 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

4 to fix28
  • Page weight: 13.6 MB in 265 requests

    13.6 MB

    Your homepage downloads 13.6 MB in 265 requests on a phone: scripts 6.8 MB (67), images 5.1 MB (64) and fonts 722 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • 7 images far larger than shown

    1.1 MB

    7 images are downloaded at several times the size a phone draws them, for example 600x600_BritFloyd-7786a6ac30.png at 600 px wide, shown at 90 px. Resized copies would save about 1.1 MB.

  • 1 image over 500 KB

    600x600_BritFloyd-7786a6ac30.png weighs 502 KiB. On a phone connection a single image that size takes seconds.

  • 8 images below the first screen load straight away

    8 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (50 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.8 g of CO₂ per visit

    3.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.85 g of CO₂e: 461.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8791
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9273
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (12 characters)

    Your title is only 12 characters: “313 Presents”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://www.313presents.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 163 internal links, 24 external

    The homepage links to 163 pages on 313presents.com and 24 external pages.

4 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “313 Presents is a live entertainment company in Detroit, MI that promotes and produces a variety of live events at mult…”.

  • Structured data in place

    Structured data found: BreadcrumbList and Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (904 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix63
  • 10 linked pages are broken

    Your homepage links to /accessibility, /events/box-office, /events/group-sales, /group-sales, /events/group-sales/scout-nights and /events/group-sales/fox-theatre-subscription-packages and 4 others, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 1 linked page hidden from search

    /events/mobile-ticketing-apps is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /events has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6976
  • 1 broken image

    1 image failed to load on a phone, for example https://www.313presents.com/.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    31 of 33 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 7 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 339 words of copy

    The homepage carries about 339 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy Tickets”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Buy Tickets”, “Subscribe” and “Inquire Now”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 313presents.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Company

Founded
2017
Headquarters
Detroit

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on 313presents.com, including 25 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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