Website review, no card needed
aafe.org website review
Visit site (opens in a new tab)Reviewed 23 October 202625 issues · 92 checks
This review found 25 issues worth fixing on aafe.org, 9 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.1 s |
| May 9, 2026 | 1.2 s |
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 4.2 s |
| Jul 4, 2026 | 4.3 s |
| Jul 11, 2026 | 4.3 s |
| Jul 18, 2026 | 4.1 s |
| Jul 25, 2026 | 4.3 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 163 ms |
| May 9, 2026 | 205 ms |
| May 16, 2026 | 204 ms |
| May 23, 2026 | 204 ms |
| May 30, 2026 | 246 ms |
| Jun 6, 2026 | 330 ms |
| Jun 13, 2026 | 313 ms |
| Jun 20, 2026 | 571 ms |
| Jun 27, 2026 | 654 ms |
| Jul 4, 2026 | 623 ms |
| Jul 11, 2026 | 543 ms |
| Jul 18, 2026 | 241 ms |
| Jul 25, 2026 | 123 ms |
| Aug 1, 2026 | 188 ms |
| Aug 8, 2026 | 187 ms |
| Aug 15, 2026 | 185 ms |
| Aug 22, 2026 | 188 ms |
| Aug 29, 2026 | 161 ms |
| Sep 5, 2026 | 82 ms |
| Sep 12, 2026 | 79 ms |
| Sep 19, 2026 | 71 ms |
| Sep 26, 2026 | 73 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.7 s
3.1 s
aafe.org does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.8 s · 394 KiBAbout 394 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Render-blocking requests
1.5 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Mobile performance score: 65
65/100Your mobile performance score is 65 (desktop: 92). Pages that score under 90 lose visitors before the first paint.
5 third-party services on the page
5 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 990 KiB and 679 ms of main-thread time.
Minify CSS
440 ms · 118 KiB118 KiB could be saved by minifying CSS.
Reduce unused CSS
440 ms · 108 KiBAbout 108 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.
Google CDN adds 464 ms
464 msGoogle CDN costs a phone 464 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
350 ms · 85 KiB26 files are served with short cache lifetimes, so returning visitors download them again (85 KiB).
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.
Improve image delivery
50 ms · 94 KiB4 images could be 94 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
Phones get a much slower page than desktops
Desktop scores 92 but mobile only 65. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 62 ms
62 msYour server sent the HTML in 62 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 7.8 s
7.8 sYour largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 10.8 s
10.8 sThe page becomes fully interactive after 10.8 s. Good is under 3.8 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 40% slower for real visitors
+40%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 231 ms
231 msScripts block taps and scrolling for 231 ms in total while the page loads. Good is under 200 ms.
6 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 61% faster for real visitors
-61%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 163 ms to 73 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 3.3 s
3.3 sVisually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image in older formats
1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (25 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.5 g of CO₂ per visit
0.54 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 64.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.9 MB in 49 requests
1.9 MBYour homepage downloads 1.9 MB in 49 requests on a phone: scripts 903 KiB (19), images 374 KiB (9) and other files 360 KiB (10). That is a lean page.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 13 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
85 internal links, 14 external
The homepage links to 85 pages on aafe.org and 14 external pages.
8 checks passed
Meta description: 129 characters
Your meta description is 129 characters: “Advance racial, social, and economic justice with AAFE. Support affordable housing, small businesses, and social servic…”.
One H1 headline
Your main headline reads: “Asian Americans for Equality”.
Title: 35 characters
Your title is a healthy 35 characters: “Home | Asian Americans for Equality”.
Canonical URL set
The canonical URL is https://www.aafe.org/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.aafe.org/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (540 words), so crawlers that don't run JavaScript still read it.
Other pages
10 pages without a meta description
/our-history, /our-leadership, /missions/community-services, /missions/small-business, /missions/affordable-housing-development and /missions/property-management and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.aafe.org/missions/homeowner-counseling-financing/ (404).
2 broken external links
2 links to other sites are dead, for example https://es.renaissance-ny.org/ (522).
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (aafe.org).
Valid certificate (31 days left)
The certificate from Let's Encrypt · YE2 verifies for aafe.org and is valid for another 31 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://aafe.org redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
aafe.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
aafe.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsaafe.org was registered in Mar 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Mar 2028
aafe.org is registered until Mar 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 338 words of copy
The homepage carries about 338 words of visible text.
4 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Join the AAFE Team!”, “Contact” and “SUBSCRIBE”.
4 short forms
4 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:us._netblocks.mimecast.com a mx include:_spf.google.com ip4:64.207.136.0/22 ip4:205.186.168.61/30 ip4:68…”.
DKIM signing found
A DKIM key is published (selector “google” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.3
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 25 issues on aafe.org, including 16 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.