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aco.rs website review

Visit site (opens in a new tab)Reviewed 3 November 202625 issues · 78 checks

This review found 25 issues worth fixing on aco.rs, 8 of them high impact, across 78 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.1 sMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.1 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.1 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
84 ms71 msMay 16Oct 3177 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202674 ms
May 23, 202678 ms
May 30, 202678 ms
Jun 6, 202677 ms
Jun 13, 202676 ms
Jun 20, 202673 ms
Jun 27, 202676 ms
Jul 4, 202673 ms
Jul 11, 202676 ms
Jul 18, 202676 ms
Jul 25, 202676 ms
Aug 1, 202679 ms
Aug 8, 202678 ms
Aug 15, 202678 ms
Aug 22, 202674 ms
Aug 29, 202672 ms
Sep 5, 202672 ms
Sep 12, 202674 ms
Sep 19, 202678 ms
Sep 26, 202681 ms
Oct 3, 202682 ms
Oct 10, 202679 ms
Oct 17, 202679 ms
Oct 24, 202678 ms
Oct 31, 202677 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aco.rs (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aco.rs at 0.4 s0.4 s
  2. aco.rs at 0.8 s0.8 s
  3. aco.rs at 1.1 s1.1 s
  4. aco.rs at 1.5 s1.5 s
  5. aco.rs at 1.9 s1.9 s
  6. aco.rs at 2.3 s2.3 s
  7. aco.rs at 2.6 s2.6 s
  8. aco.rs at 3.0 s3.0 s

Speed

5 to fix95
  • Use efficient cache lifetimes

    1.1 s · 677 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (677 KiB).

  • Improve image delivery

    450 ms · 261 KiB

    6 images could be 261 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    600 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 600 ms.

  • Font display

    550 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 550 ms).

  • Reduce unused CSS

    450 ms · 98 KiB

    About 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused JavaScript

    225 KiB

    About 225 KiB of JavaScript is downloaded but never used on this page.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 95

    95/100

    Your mobile performance score is 95. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 257 ms of it running JavaScript. That is comfortably low.

  • Server response: 112 ms

    112 ms

    Your server sent the HTML in 112 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.16

    0.16

    For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 4.6 s

    4.6 s

    The page becomes fully interactive after 4.6 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 74 ms to 77 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 77 ms

    77 ms

    Real visitors wait 77 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 483 ms

    483 ms

    Real visitors wait 483 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 2.4 s

    2.4 s

    Your largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image “ACO ShowerDrain S Cover Slider Slika 01”.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 71 ms

    71 ms

    Scripts block the page for only 71 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

1 to fix90
  • 2 images far larger than shown

    27 KiB

    2 images are downloaded at several times the size a phone draws them, for example csm_ACO_Tunel_Sarani_E-763_2_-_reference_slika_crop_01_11b1a at 1,143 px wide, shown at 360 px. Resized copies would save about 27 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (210 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.5 g of CO₂ per visit

    0.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.7 MB in 36 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 36 requests on a phone: images 676 KiB (16), scripts 459 KiB (12) and fonts 440 KiB (6). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

3 to fixGoogle 9294
  • Links look like plain text

    5 links inside paragraphs rely on colour alone to stand out.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 202 internal links, 11 external

    The homepage links to 202 pages on aco.rs and 11 external pages.

7 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “ACO Srbija i Crna Gora, kao deo ACO grupe jedan je od lidera u razvoju i proizvodnji rešenja u oblasti upravljanja povr…”.

  • One H1 headline

    Your main headline reads: “ACO. we care for water”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “ACO Srbija i Crna Gora - rešenja za životnu sredinu budućnosti”.

  • Canonical URL set

    The canonical URL is https://www.aco.rs/home/.

  • Structured data in place

    Structured data found: WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.aco.rs/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,511 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 12 links to non-canonical URLs

    Your homepage links to 12 pages by a URL that isn't their canonical one, for example /proizvodi/aco-drain-linijsko-odvodnjavanje, whose canonical is /aco-drain-linijsko-odvodnjavanje. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 7 pages without an H1

    /proizvodi, /proizvodi/aco-drain-linijsko-odvodnjavanje, /proizvodi/aco-drain-linijsko-odvodnjavanje/aco-multiline-seal-in, /proizvodi/aco-drain-linijsko-odvodnjavanje/aco-xtradrain, /proizvodi/aco-drain-linijsko-odvodnjavanje/aco-deckline and /proizvodi/aco-drain-linijsko-odvodnjavanje/aco-powerdrain-seal-in and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 181 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9691
  • 6 small tap targets

    6 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 656 words of copy

    The homepage carries about 656 words of visible text.

3 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at aco.rs, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
TYPO3 CMS
Analytics
Google Tag Manager
Hosting
One Network

Upkeep, stack, hiring and company data from programmable.info

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