activecampaign.com website review

About 306 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 36 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.1 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Optanon and Adobe Tag Manager and others), adding 909 KiB and 1.5 s of main-thread time.

Google Tag Manager costs a phone 991 ms of main-thread work and 558 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

12 long tasks block the main thread while loading, the longest for 333 ms. During a long task the page ignores taps.

12 files are served with short cache lifetimes, so returning visitors download them again (120 KiB).

Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 680 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Your largest element takes 11.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 14.4 s. Good is under 3.8 s.

The first text or image appears after 4.6 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 325 ms to 463 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.5 MB in 80 requests on a phone: scripts 973 KiB (40), media 853 KiB (1) and images 321 KiB (12). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

<svg> elements with an img or image role must have alternative text: 18 elements on the page fail this check, rated serious by axe-core.

5 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: missing name”.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 91 pages on activecampaign.com and 9 external pages.

Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

Your certificate from DigiCert Inc · GeoTrust EV RSA CA G2 expires in 8 days. If it doesn't renew automatically, visitors get a security warning.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

1 link go through two or more redirects, for example https://www.activecampaign.com/industry/online-learning.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

activecampaign.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

activecampaign.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

activecampaign.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

The homepage carries about 504 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 13 cookies (measured from a US location before any click).

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.