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activepestcontrol.com website review

Visit site (opens in a new tab)Reviewed 18 October 202639 issues · 112 checks

This review found 39 issues worth fixing on activepestcontrol.com, 13 of them high impact, across 112 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.2 sApr 25Oct 102.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.6 s
May 2, 20262.6 s
May 9, 20262.6 s
May 16, 20262.7 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.4 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.7 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20263.2 s
Sep 19, 20263.1 s
Sep 26, 20262.8 s
Oct 3, 20262.7 s
Oct 10, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
168 ms113 msApr 25Oct 10162 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026136 ms
May 2, 2026132 ms
May 9, 2026129 ms
May 16, 2026125 ms
May 23, 2026120 ms
May 30, 2026121 ms
Jun 6, 2026121 ms
Jun 13, 2026120 ms
Jun 20, 2026119 ms
Jun 27, 2026121 ms
Jul 4, 2026138 ms
Jul 11, 2026143 ms
Jul 18, 2026143 ms
Jul 25, 2026139 ms
Aug 1, 2026126 ms
Aug 8, 2026124 ms
Aug 15, 2026128 ms
Aug 22, 2026131 ms
Aug 29, 2026133 ms
Sep 5, 2026130 ms
Sep 12, 2026129 ms
Sep 19, 2026137 ms
Sep 26, 2026151 ms
Oct 3, 2026160 ms
Oct 10, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of activepestcontrol.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. activepestcontrol.com at 0.6 s0.6 s
  2. activepestcontrol.com at 1.2 s1.2 s
  3. activepestcontrol.com at 1.8 s1.8 s
  4. activepestcontrol.com at 2.4 s2.4 s
  5. activepestcontrol.com at 3.0 s3.0 s
  6. activepestcontrol.com at 3.6 s3.6 s
  7. activepestcontrol.com at 4.3 s4.3 s
  8. activepestcontrol.com at 4.9 s4.9 s

activepestcontrol.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix31
  • Reduce unused JavaScript

    2.7 s · 994 KiB

    About 994 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Reduce unused CSS

    1.4 s · 355 KiB

    About 355 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31 (desktop: 64). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Accessibe Accessibility Overlay and others), adding 1.5 MB and 1.7 s of main-thread time.

  • Render-blocking requests

    900 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Google Tag Manager adds 595 ms

    595 ms

    Google Tag Manager costs a phone 595 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    500 ms · 102 KiB

    6 images could be 102 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Facebook adds 362 ms

    362 ms

    Facebook costs a phone 362 ms of main-thread work and 220 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    374 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (374 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 297 ms. During a long task the page ignores taps.

  • 2,522 HTML elements

    The page has 2,522 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 56 KiB

    Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 36 KiB

    36 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Phones get a much slower page than desktops

    Desktop scores 64 but mobile only 31. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.3 s

    17.3 s

    Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Active Pest Control technician with customer outside reside…”.

  • Time to Interactive: 27.8 s

    27.8 s

    The page becomes fully interactive after 27.8 s. Good is under 3.8 s.

  • First Contentful Paint: 6.0 s

    6.0 s

    The first text or image appears after 6.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 136 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 192 ms

    192 ms

    Real visitors wait 192 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.2 MB in 258 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 258 requests on a phone: scripts 2.3 MB (76), fonts 660 KiB (9) and images 620 KiB (39). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (25 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 142.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9792
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10089
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Pest Control Experts | Exterminators | Pest Control Services in GA”.

  • Structured data has 8 problems

    Structured data found (BreadcrumbList, ImageObject, LocalBusiness and Organization) but with 8 problems, for example “LocalBusiness: sameAs is not an absolute URL ("-81.4797941")”.

  • 256 internal links, 20 external

    The homepage links to 256 pages on activepestcontrol.com and 20 external pages.

6 checks passed
  • Meta description: 124 characters

    Your meta description is 124 characters: “Active Pest Control - We have provided effective pest control in Georgia since 1985. Contact us today for a Free Inspec…”.

  • One H1 headline

    Your main headline reads: “Pest Control Experts in Georgia”.

  • Canonical URL set

    The canonical URL is https://activepestcontrol.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://activepestcontrol.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,463 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (1 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    /reviews, /residential/attic-insulation and /home-services/rodent-and-wildlife-exclusion have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /reviews, /pest-id-photo-tool, /specials, /blog, /contact-us and /home-services and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /blog took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=26338436&tm=gtm002&Ver=2&mid=103c1e83-85fd-4051-bb95-fab05391cabc&bo=1&sid=5f3639c0caa211f187a32dc2f8d893ae&vid=5f3651e0caa211f1ad4d59d937754bca&vids=1&msclkid=N&pi=91.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    26 of 29 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (activepestcontrol.com).

  • Valid certificate (36 days left)

    The certificate from Let's Encrypt · YE1 verifies for activepestcontrol.com and is valid for another 36 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://activepestcontrol.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors; 6 did not answer within 5 s.

Domain and trust

  • No CAA record

    activepestcontrol.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    activepestcontrol.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 27 years old

    27 years

    activepestcontrol.com was registered in Feb 1999 through Nom-iq Ltd. dba COM LAUDE. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    activepestcontrol.com is registered until Feb 2027.

Content and conversion

1 to fix94
  • A 13-field form

    Your longest form asks for 13 fields (9 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,018 words of copy

    The homepage carries about 1,018 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CALL NOW 770-373-5917” and “Get a FREE Quote”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Contact”, “Get a FREE Quote” and “Request Free Quote”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 3 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 11 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be activepestcontrol.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:_spf.pestpac.com include:spf-009b4b01.pphosted.com include:2602531.spf51.hubspot…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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